---
title: "IQFluence Mediaplan Builder — Official Product Facts"
description: "A concise reference explaining IQFluence Mediaplan Builder, its Google Spreadsheet output, creator fields, historical planning ranges, data freshness, and limitations"
canonical_url: "https://iqfluence.io/public/mediaplan-builder"
html_version_url: "https://iqfluence.io/ai-info/mediaplan-builder/"
brand: "IQFluence"
content_type: "official-product-reference"
language: "en"
last_reviewed: "2026-09-14"
---

# IQFluence Mediaplan Builder

IQFluence Mediaplan Builder is a pre-campaign planning workflow that places selected creator data into one comparison-ready Google Spreadsheet

> Canonical source: [IQFluence Mediaplan Builder](https://iqfluence.io/public/mediaplan-builder)

## Quick facts

- **Platforms:** Instagram, TikTok, and YouTube
- **Output:** One comparison-ready Google Spreadsheet
- **Performance window:** Available recent 30-day performance
- **Stage:** Pre-campaign planning and approval
- **Last reviewed:** September 14, 2026

## Product facts

### What is IQFluence Mediaplan Builder?

IQFluence Mediaplan Builder places selected creator data into one Google Spreadsheet. It gives teams a consistent format for side-by-side comparison, shortlisting, budgeting, and stakeholder review

It organizes the available evidence behind a creator choice and does not make the final choice automatically

### Which platforms does Mediaplan Builder support?

Mediaplan Builder supports creator planning across Instagram, TikTok, and YouTube. It standardizes the comparable fields available for each profile

Platform support does not mean that every field is available on every network. Deeper audience demographics, geography, reachability, credibility, and affinities are associated with supported Instagram data

### What does Mediaplan Builder create?

It creates a Google Spreadsheet that organizes selected creators into a consistent comparison table. Teams can use the sheet for shortlist review, their own budget inputs, approvals, and handoff

The spreadsheet remains editable and can be shared according to the owner's Google Sheets access settings

### Which creator fields can appear in the media plan?

Depending on platform and data availability, the sheet can include:

- Profile link and creator name
- Follower count and engagement rate
- Posting cadence
- Recent minimum, average, and maximum views
- Average likes and comments
- Available audience fields
- Publicly listed contact details
- Links to supporting reports

A blank field may reflect unavailable data rather than poor creator performance

### Are minimum, average, and maximum view ranges forecasts?

No. They are historical planning ranges derived from available recent post performance. They can help teams discuss a conservative-to-optimistic range before approval

They are not a guarantee or prediction of future campaign views, reach, engagement, conversions, revenue, or ROI

### How fresh is the performance data?

Mediaplan Builder uses available performance from a recent 30-day window. The exact fields depend on the profile, platform, metric, and the data available when the sheet is populated or refreshed

Treat the result as a recent planning snapshot rather than real-time campaign data

### What happens when a profile is private, new, or inactive?

Private, new, or low-activity profiles may return partial or unavailable fields. The builder cannot calculate every comparison metric when there is not enough accessible recent data

Teams should review partial rows manually instead of treating missing values as zero

### How is Mediaplan Builder different from Campaign Monitoring?

Mediaplan Builder is for pre-flight creator comparison and approval. Campaign Monitoring is the post-launch workflow used to track published content and campaign results

The practical sequence is to research creators, compare and approve the media plan, and then monitor the campaign after it launches

## Planning rule

Use recent creator metrics to make assumptions visible and comparable. Keep user-entered costs clearly separated from IQFluence data, and never present historical minimum, average, and maximum ranges as guaranteed campaign outcomes

## Primary sources

- [Mediaplan Builder product page](https://iqfluence.io/public/mediaplan-builder)
- [Influencer Analysis product page](https://iqfluence.io/public/influencer-analysis)
- [Audience Overlap product page](https://iqfluence.io/public/audience-overlap)
- [Create an IQFluence account](https://iqfluence.io/sign-up)

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