Influencer analysis guide: Top 13 influencer analytics tools for 2025

What is an influencer analytics

Influencer analytics is the process of using data to assess an influencer's reach, audience engagement, and impact on business goals. It helps businesses evaluate an influencer's demographics, content performance, and ROI to ensure effective partnerships. Analyze metrics like conversions, engagement rates, and sentiment to optimize collaborations and boost sales and brand visibility.

So, how can you track these metrics quickly if doing it manually takes a lot of time? With influencers analysis tools. 👇

How to Analyze an Influencer Profile

Picture this: Your CEO emails you a link to an influencer’s profile and expresses how great the person would be for your company. The unpredictable nature leaves you uneasy, as you are not sure if you made the right choice. Been there!

I'll give you examples using my recent influencer data analysis of @SplashTwinz:"

First, sign up for IQFluence (there is a free 7-days trial) and plug in that influencer's handle to access our comprehensive influencer marketing analytics platform.

As I was done with SplashTwinz influencer content analytics, it became obvious they had over 17 million followers, which is really great! However, at this point is where most marketers often end their efforts. I saw that the following dropped by about -0.29% over the course of the month. A detail that set off a small alarm and led me to do more research.

Instead of fixating on follower count, I focus on these metrics in our influencer dashboard that actually matter:

• Engagement rate. With an engagement rate of 9.15%, SplashTwinz truly stood out for their achievement at their current number of followers. From this, I can conclude their audience is genuinely interested in what they share.

• Interaction breakdown. Fans and followers typically view their posts a total of 404K times, give them 30K likes, write 161 comments, and share them 147 times. In my opinion, a community would be more genuine if the number of comments was higher than the number of likes.

• Content consistency. When I checked their engagement spread, I found out they often see higher engagement during the early months of spring, making those months key for planning my campaign.

• Content themes. From the analysis performed by the Topic Sensor®, we found that their content revolves largely around being twins with major keywords like "fraternal twins," "identical twins," and "twinsters." This will help you decide if the brand is the right choice!

Influencer profile analysis dashboard at IQFluence. Test it live with a 7-days free trial. 

The platform gives you insight into what really matters and what doesn’t. Last week, I noticed that a person with 8 million more followers than me actually had half the engagement rate I did. Always go deeper than follower count!

How to Analyze Influencer Audience

Having an influencer make beautiful content won’t help if your target customers don’t make up their fan base.

At the beginning of my career analyzing influencer marketing data, understanding the audience was mainly based on guesses. IQFluence lets brands clearly see which users interact with the influencer’s content.

Going back to my SplashTwinz analysis, here's what the influencer audience analysis revealed:

Influencer audience analysis dashboard at IQFluence. Test influencer analytics free with 7-days trial. 

• Gender split. Their audience is overwhelmingly female (75.79%), with males making up just 24.21%. This instantly tells me they're a poor fit for men's products and services.

• Age breakdown. The largest segment is females 18-24 (36.2%), followed by 13-17 year olds (16.1%). For a client targeting Gen Z women? Perfect! For a retirement planning service? Hard pass.

• Geographic location. The influencer demographics show 40.52% of their followers are in the United States, with Nigeria (7.62%) and South Africa (5.84%) as secondary markets. I had a client last year planning a US-only promotion with an influencer whose audience was primarily international — we caught it just in time.

• Language preferences. While 79.79% of their audience speaks English, there's a significant French-speaking segment (10.9%). This affects campaign messaging decisions.

• Audience authenticity. The platform showed 17.85% "Notable Followers" — other influencers or verified accounts following them. This is one way our influencers analysis tool helps verify credibility.

The platform makes this ridiculously simple. Just click the "Audience" tab once you've pulled up an influencer's profile. Last quarter, I saved a beauty client $22K by showing them that their chosen influencer's audience was completely misaligned with their target demographic.

The platform takes care of everything for you in a really straightforward way. Find the "Audience" tab after you have accessed a profile of your chosen influencer. Last quarter, I was able to save a client $45,000 by proving that the influencer audience analytics is not favourable.

Metrics to Track During Collaboration with Influencers

OK, so you've found the perfect influencer and the campaign is live. Now what?

I learned the hard way (after a disastrous campaign that nearly got me fired) that you need to track way more than just likes and comments. 

Here are the metrics I now obsessively monitor. These social media influencer analytics are crucial for campaign success:

• Reach and impressions. According to our influencer content analytics research, I am expecting SplashTwinz creators to gain around 250,000-300,000 reach with every sponsored post. Since an average post garners 455K views, anything well below that number should be investigated.

• Engagement breakdown. I look at the likes, comments, shares, and saves each individually in sponsored content. SplashTwinz, on average, get 36K likes and 164 comments on their social media posts. I would like to see that at least 70% of the benchmarks are achieved in sponsored content.

• Sentiment analysis. Are the comments positive? The client brand participated in a big campaign with one creator and found that there were many comments, but most of them were asking about the ingredients used. Major red flag! Having access to comprehensive analytics social media influencers data makes these issues immediately apparent.

• Website clicks and traffic. Now we are starting to get into the main part of the discussion. I think that if SplashTwinz promotes a post that we agree on, the engagement they have shown provides a good benchmark for at least 150-200 clicks.

• Conversion rate. Besides relying on the total number of conversions, track conversions based on individual influencers. From my angle, SplashTwinz with loyal Gen Z female followers usually convert about 0.5-1.5% of the clicks they get for the proper products.

Influencer campaign analysis dashboard at IQFluence. Test influencer analytics free with 7-days trial. 

Remember: an influencer campaign without proper influencer performance analytics is just expensive content creation. Track everything!

How Brands Should Analyze Influencer Performance During Collaboration

The biggest mistake I see brands make? Waiting until after a campaign ends to analyze performance. By then, it's too late to course-correct!

Here's my social influencer analytics workflow with IQFluence when brands running campaigns with influencers like SplashTwinz:

1️⃣ Set up tracking before anything goes live

This influencer performance analytics part is non-negotiable. Before the post goes up, build your campaign inside IQFluence.

✅ Add the selected influencers
✅ Define the content deliverables
✅ Tag the goals (traffic, sales, engagement)

That way, every post and every metric gets tracked from the second it hits the feed. No more missing data or guessing who drove what.

2️⃣ Monitor early engagement — the first few hours matter

I always tell clients: don’t wait 48 hours to check results. With creators like SplashTwinz, engagement peaks fast — often in the first 3 hours. IQFluence gives you real-time stats, so you can:

• Confirm content went live

• Check likes/comments/views are trending as expected

• Spot red flags early (like weirdly low reach)

3️⃣ Benchmark performance (don’t just hope it’s good)

Say SplashTwinz usually gets 9.09% engagement — but your sponsored post is only hitting 5%. That’s your cue to dig into what’s off. Is it the product placement? Caption? Creative?

Having those influencer-specific benchmarks in IQFluence makes it way easier to course-correct mid-campaign instead of waiting until it’s over.

4️⃣ Track link and promo code performance

If you’re using UTM links or promo codes — great. But don’t just launch them and forget. In a campaign I supported last year, a similarly sized creator drove 370 clicks to the brand’s site. That became my data analytics influencers baseline for future collaborations.

IQFluence lets you plug in link tracking, so you can measure exactly how each post performs in terms of actual traffic and conversions.

5️⃣ Dive into audience engagement demographics

It’s not just about who follows the influencer — it’s who engages.
In the case of SplashTwinz, IQFluence showed that 75.79% of their engaged followers were female, and just over half were 18–24. That’s perfect if you’re targeting Gen Z women.

This helps you double-check if your campaign is reaching the right people — not just a big crowd.

6️⃣ Compare influencers and content formats

Once your campaign is running, don’t look at creators in isolation. IQFluence lets you compare stats across all campaign influencers and formats.
Ask yourself:

• Who’s outperforming their average?

• Which content type is driving the most clicks?

• Should we boost anything while it’s hot?

You’ll start seeing patterns that shape your future campaigns — like short-form video outperforming static posts, or certain creators converting more at a lower reach.

✅ Bonus: Keep a record of influencer data analytics for future planning

IQFluence auto-saves everything:

• Post screenshots

• Metrics

• Creator timelines

• Demographic data

So when it’s time to report results or plan your next collab, you’re not digging through DMs or screenshots. It’s all there, ready to go.

How Influencer Analytics Reports Should Look

After managing literally hundreds of reports, I've developed a template that makes executives actually pay attention.

Your influencer analytics report should include:

• Campaign overview: Goals, influencers involved, content formats, timeline.

• Performance summary: Top-level metrics showing results against KPIs.

• Individual Influencers analytics: For creators like SplashTwinz, I detail performance on each piece of content.

• Influencer Content analysis: Which messaging and creative approaches drove the most engagement.

• Audience insights: Demographics of users who engaged with the content.

• ROI calculation: Actual return based on attributable actions.

Here's a snippet from a recent report for a client who worked with influencers similar to SplashTwinz:

This simple influencer analysis table can help you immediately see which creator delivered the best bang for their buck.

Since these reports are created automatically with our free influencer analytics tools in IQFluence, you won’t have to spend time copying and pasting the data. Simply sign up, set up your criterias and boom! you know everything about influencer marketing analytics!

IQFluence

Suits for: Small to medium-sized brands to find and track influencers.

Trial period: 7 days. Try it for free.

Price: From $295/mo (paid monthly) or $236/month (paid annually). 

IQFluence is an AI-powered Influencer Analyzer designed for small to medium-sized brands. It helps you discover and track creators globally based on your specific criteria, with access to over 230 million profiles across Instagram, YouTube, and TikTok. By providing detailed insights into influencers' audience analysis and engagement, IQFluence makes it easy for brands to make data-driven decisions. It helps them find the perfect influencers without the complexity or high costs of larger platforms.

What it can analyze

IQFluence Instantly analyzes influencers’ data using filters such as location, gender, age, engagement rate, saves, views, and more. Additionally, the unique "lookalikes" filter analyzes and finds influencers with similar content.

Pressing the analyze button will generate more precise and insightful reports. These visualizations make it easy to interpret complex data and assess influencer performance analytics at a glance. For example, influencer data like the percentage of followers’ growth, average views, comments, likes, shares, and saves.

For your convenience, key metrics are also displayed in reports with graphs, allowing you to assess the influencer’s potential growth or decline.

IQFluence also analyzes influencer demographics providing insightful diagrams and graphs on gender, age, country, and language.

There is also crucial information on notable followers and audience reachability. With audience reachability, you can see how many accounts follow more than 500, 1000, and 1500 accounts. The thing is that accounts following more than 1500 accounts are less likely to see the sponsored posts.

Also, influencer content analytics: viral posts analysis allow us to see the most popular posts with the key metrics.

Pricing

There are three pricing plans: Starter, Advanced, and Business, designed to suit individuals, as well as small and medium-sized agencies. You can choose to pay monthly or annually with a 20% discount for yearly payments. The prices are quite affordable, starting at $236 annually if paid monthly, with the most expensive plan costing $1,300.

Pros and Cons

GRIN

Suits for: B2C e-commerce & app companies.

Trial period: No, but you can request a demo version.

Price: From $10,000+ per month.

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GRIN is another influencer analysis tool designed to help brands manage, analyze, and optimize their influencer relationships. It offers tools for campaign tracking, influencer discovery, and influencer performance analytics. With powerful reporting capabilities and e-commerce integrations, GRIN allows brands to assess influencer impact, track campaign success, and make data-driven decisions.

What it can analyze

• Grin offers a free influencer analytics tool that allows you to easily input the influencer’s username and check key metrics. These include engagement rates, likes, comments, shares, and views, providing insights into influencer performance analytics.

• You can also access deeper analytics through visual graphs and diagrams, enabling you to track important trends such as brand growth (number of followers and average engagements) and content engagement. You can monitor metrics like impressions, engagements, likes, and comments, helping you better understand the impact of an influencer's content.

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• Due to Grin’s integration with CRM and e-commerce platforms like Shopify, it is possible to manage additional tasks and gain more in-depth reports on influencer marketing data. This includes analyzing conversion metrics such as revenue, revenue return on investment (ROI), and average revenue. It empowers you to make data-driven decisions and optimize your campaigns effectively.

Pricing

The pricing starts at $10,000 per month. For a more precise quote, you will need to contact them directly, as the price depends on your customizations. The cost can vary depending on the features and scale of the service you require.

Pros and Cons

Sprout Social

Suits for: Brands & marketing agencies.

Trial period: 30 days.

Price: From $249 per month if to pay monthly.

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Sprout Social is an influencer marketing platform designed to offer in-depth influencer performance analytics. With numerous integrations, it allows brands to gather and evaluate detailed influencer data, providing insights into engagement, reach, and ROI. Sprout helps brands optimize their campaigns and build meaningful, long-term relationships with influencers for sustained growth.

What it can analyze

• Competitor analytics reports provide valuable insights into competitor metrics, allowing for assessment of their performance. 

• Real-time campaign performance tracking with influencer data such as impressions, reach, likes, comments, and engagement metrics offers valuable insights. 

• Relevant trends analysis provides insights into consumer behavior, enabling tailored content and messaging. Identifying emerging trends helps stay ahead of the competition and drive engagement.

• Integration with e-commerce platforms like WooCommerce, and CRM systems like Microsoft Dynamics 365, offer a clear view of business performance. This integration lets you analyze sales, ROI, customer interactions, and product performance in one place. It helps optimize decision-making and resource allocation.

• Social listening tools enable you to monitor brand mentions related to influencer content across key platforms such as the web, Facebook, Instagram, YouTube, Reddit, and Tumblr. This gives you the ability to gauge public perception, track conversations, and identify potential influencers.

• Website and link tracking allowing to analyze where customers come from and get insights on social influencer analytics.

Pricing

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 Sprout Social offers both monthly and yearly plans with four formats: 

• Standard. Best for small teams managing a few profiles on social media.

• Professional. Fits for teams that manage a lot of profiles.

• Advanced. Built for agencies with cross-functional teams and needs.

• Enterprise. Suits for large companies that need complex customizations.

The cheapest plan starts at $249 per seat/month, with negotiable pricing for the Enterprise plan.

Pros and Cons

Modash

Suits for: B2C e-commerce & app companies.

Trial period: 14 days.

Price: From $299/month or $199/month ( if paid annually).

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Modash is an influencer tracking platform for finding and analyzing influencer data. It gives access to over 200 million influencer profiles on Instagram, YouTube, and TikTok. Brands can use Modash to find the right influencers based on audience, engagement, and content performance. Built on core values like innovation and growth, Modash guides its platform development and approach to influencer marketing.

What it can analyze

The robust filters allow users to assess various influencers and find relevant content using keywords. 

Then, you can get more detailed reports shaped in graphs and diagrams on the influencer’s audience details (age, location by country and city, gender, and audience reachability).

Campaign analysis. First, create a campaign and add the necessary information, such as the influencer's name and the social media platforms you're interested in. Then, you'll be able to view the ad posts along with their key metrics.

Pricing

Modash offers both monthly and yearly plans with three formats: Essentials, Performance, and Enterprise. The cheapest plan starts at $299 per month, with negotiable pricing for the Enterprise plan.

Pros and Cons

Hypeauditor

Suits for: e-commerce, brands, and agencies.

Trial Period: 7 days.

Price: At $2999 a year.

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Hypeauditor is another solid influencer analysis platform that helps you find the perfect influencers for your brand. But it doesn’t stop there. It also offers a bunch of handy integrations, so you can easily connect with other tools and platforms for everything from campaign management to influencer data analytics and reporting. It’s like having all your favorite apps work together in harmony — no more jumping between tabs!

What it can analyze

• Detailed reports and customization. Analyze influencer data like reach, views, engagements, and impressions through detailed reports and diagrams. Besides, you can get detailed insights on influencer demographics, including audience type (percentage of real people), age, gender, and detailed location.

• HypeAuditor also provides performance comparisons of different brands. It is possible to analyze and compare the metrics of different brands, such as influencer effectiveness, audience engagement, and demographics. This helps brands identify strengths, weaknesses, and opportunities for growth.

• The platform also includes robust fraud detection tools to help ensure the authenticity of influencers.

Pricing

The pricing starts at $2,999 per year. For a more precise quote, you will need to contact them directly, as the price depends on your customizations. The cost can vary depending on the features and scale of the service you require.

Pros and Cons

Upfluence

Suits for: Medium to large-sized brands and agencies.

Trial Period: No, but you can request a demo.

Price: From $11,940 per seat per year.

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Upfluece is another influencer analytics software that helps brands find, manage, and analyze influencer campaigns. It offers a comprehensive database of influencers, advanced filtering tools, and analytics to track campaign performance. Upfluence integrates with e-commerce platforms to measure sales impact and ROI, making it a valuable tool for brands looking to optimize their influencer marketing strategies.

What it can analyze

Upfluence offers a free Chrome extension allowing users to analyze the influencer’s key metrics.

Additionally, Upfluence can analyze several key aspects of influencer marketing campaigns, including:

• Influencer Performance: It tracks metrics such as engagement rates, follower growth, and content performance to evaluate individual influencer impact.

• Campaign Effectiveness: Upfluence analyzes overall campaign performance by measuring reach, impressions, engagement, and conversions.

• Sales Impact: Through integrations with e-commerce platforms like Shopify, it can measure the direct influence of campaigns on sales, revenue, and ROI.

• Audience Insights: The platform also analyzes influencer audience demographics, interests, and behaviors to ensure the right target audience is being reached.

Pricing

Upfluence offers three pricing formats:

• Growth Plan that offers full access to Upfluence, 1 Seat, 5,000 Influencer Community, and Support ($11,940.00).

• Scale Plan with full access to Upfluence, 5 Seats, 10,000 Influencer Community, and Premium Support at $19,800.00.

• Enterprise Plan includes full access to Upfluence, 25 Seats, 20,000 Influencer Community, Premium Support, and costs $42,600.00.

Pros and Cons

Emplifi

Suits for: Brands, agencies, sports, e-commerce and retail.

Trial Period: No, but you can request a demo.

Price: From $200 per year per feature.

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Emplifi is a comprehensive customer experience platform that integrates social media management, customer engagement, and analytics. It helps businesses track social media performance, analyze customer sentiment, and streamline interactions across multiple channels. Emplifi offers tools for real-time influencer data, social listening, and personalized customer service. It enables businesses to enhance their social media presence and overall customer experience effectively.

What it can analyze

• Emplifi offers comprehensive analysis capabilities, including competitor analysis to help businesses understand market trends and stay ahead of the competition.

• Social media marketing offers detailed insights into response rates, engagement levels, customer feedback, and overall performance across various platforms. 

• The platform also includes search and influencer analytics, allowing businesses to track and evaluate key metrics such as the success of influencer campaigns, engagement rates, and influencer demographics. 

Pricing

The pricing plan starts at $200 per year per feature. However, this is just a starting point, and the cost may vary depending on the specific features or services you require. For more detailed information regarding pricing and available packages, it is recommended to contact the Emplifi team directly.

Pros and Cons

Creator.Co

Suits for: Medium to large-sized brands and agencies.

Trial Period: No, but you can request a demo.

Price: From $495 per month if to pay monthly.

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Creator.co is an all-in-one platform designed to help creators connect with brands, collaborate on campaigns, and monetize their content. It streamlines the process of discovering partnership opportunities, managing projects, and getting paid — all while offering tools to track performance and measure success. Whether you're an influencer, blogger, or content creator, Creator.co makes it easier to grow your brand, unlock revenue streams, and build meaningful relationships with top-tier brands.

What it can analyze

Creator.co offers powerful influencer analysis tools that help creators track the performance of their brand partnerships and campaigns. Key metrics include:

• Engagement Data: Measures how audiences interact with content, such as likes, shares, and comments, helping creators assess what resonates most.

• Campaign Performance: Provides insights into the success of collaborations with brands, including reach, conversions, and ROI (Return on Investment).

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• Revenue Tracking: Allows creators to monitor earnings from various partnerships and campaigns due to integrations with e-commerce platforms.

• Audience Insights: Analyzes demographic data and follower trends to refine content strategies and optimize collaborations.

Pricing

There are four distinct pricing formats available to suit different needs and budgets: Self-Serve, Start-Up, Trailblazer, and Bespoke. The most affordable option begins at $495 per month for the Self-Serve plan, while the Bespoke plan, which offers a highly customized service, starts at $3995 per month.

Pros and Cons

Keyhole

Suits for: Agencies, eSport, B2C brands and agencies.

Trial Period: No, but you can request a demo.

Price: From $100 per campaign.

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Keyhole is a social influencer analytics tool that delivers valuable insights across multiple platforms, including YouTube, TikTok, Instagram, LinkedIn, Twitter, and Facebook. It helps businesses and marketers track influencer performance, measure engagement, and analyze audience behavior. This allows for data-driven decisions to enhance marketing strategies and optimize campaign effectiveness.

What it can analyze

Keyhole offers a comprehensive suite of analysis tools designed to provide valuable insights across various social media platforms. It includes:

• Competitor analysis enables users to analyze and compare key metrics of influencers and brands across channels like Instagram, Twitter, TikTok, YouTube, and more.

• The platform provides in-depth influencer analytics, featuring detailed insights presented through graphs and diagrams. It allows businesses to assess influencer performance analytics and engagement.

• Additionally, Keyhole supports social listening, offering a clear view of customer opinions, sentiments, and feedback. This helps brands stay connected with their audience, identify trends, and refine strategies.

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Pricing

While specific pricing details are generally available upon request, here’s a general breakdown:

• Starter Plan. This entry-level option is designed for individuals or small businesses looking to track social media performance. 

• Team Plan. Aimed at businesses and marketers, this plan offers more in-depth analytics, advanced tracking, and additional reports across multiple platforms. It’s ideal for those looking to manage and optimize multiple campaigns.

• Enterprise Plan. For large organizations, agencies, or enterprises, this plan provides the most advanced features, including custom reporting, influencer tracking, and dedicated support. It is the most customizable option, offering tailored solutions to meet specific business needs.

Pros and Cons

Brand24

Suits for: Small to medium-sized brands, marketers, and PR professionals.

Trial Period: 14 days.

Price: From $119/month.

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Brand24's primary focus is on real-time media monitoring and competitor analysis, which includes tracking brand mentions, sentiment, and campaign performance across various online platforms. Additionally, influencer tracking is one of the essential features of the platform. It’s mainly used by e-commerce, marketers, and PR agencies.

What it can analyze

⭐ Market Analysis. Brand24 provides a robust Market Analysis feature that empowers businesses to gain valuable insights into their competitive landscape. This tool enables users to track both their brand mentions and those of competitors, offering a comprehensive view of market trends. By monitoring the performance and strategies of industry leaders, businesses can spot emerging trends, uncover new opportunities, and stay ahead of the competition.

⭐ Detailed Insights. Brand24 allows you to analyze real-time reports that offer in-depth insights into your audience's behavior, engagement, and sentiment across multiple platforms. These insights are crucial for refining marketing strategies, tracking influencer performance analytics, and making informed, data-driven decisions.

⭐ Voice share. This feature allows you to see on graphs how many people share with your brand in different channels.

Pricing

Depending on the queries, there are four pricing plans: Individual, Team, Pro, and Enterprise, starting from $119 per month when paid annually. The Individual plan is best for tracking small brands and includes 3 keywords, while the most expensive "Enterprise" plan includes 25 keywords and is suited for large companies.

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Pros and Cons

Meltwater

Suits for: Medium to large-sized brands and agencies.

Trial Period: No, but you can request a demo.

Price: $1000 per seat per month.

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Meltwater is a real-time influencer analysis and media monitoring tool that helps businesses track news, social media, and digital content. It provides insights into brand mentions, public sentiment, and market trends through advanced data analysis. Meltwater is commonly used for PR, influencer marketing data, and reputation management purposes.

What it can analyze

⭐ Real-time influencer analytics, allowing businesses to track and assess influencer performance across various social channels. This covers traditional media (TV, radio, newspapers) as well as digital channels (social media, blogs, websites).

⭐ Detailed audience insights, enabling users to understand their or influencer’s target demographics, preferences, and behaviors, which helps in tailoring marketing strategies. 

⭐ The platform also offers robust social listening tools, enabling businesses to monitor conversations around their brand, competitors, or industry trends in real time. 

⭐ Additionally, Meltwater integrates with e-commerce platforms to track sales metrics, helping companies measure the impact of their marketing and PR efforts on conversions and revenue. This makes it a powerful tool for enhancing brand visibility and improving overall business performance.

Pricing

There are three formats: Essentials, Suite, and Enterprise. The pricing starts at $1000 per seat per month. For a more precise quote, you will need to contact them directly, as the price depends on your customizations. The cost can vary depending on the features and scale of the service you require.

Pros and Cons

Skeepers

Suits for: Medium to large-sized brands and agencies.

Trial Period: No, but you can request a demo.

Price: €1250 per month.

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Skeepers is an influencer marketing analytics platform that connects brands with influencers to create and manage campaigns. It offers tools for discovering influencers, tracking campaign performance, and optimizing content strategies. With a focus on data-driven insights, Skeepers helps brands increase engagement, reach target audiences, and measure ROI effectively through influencer partnerships.

What it can analyze

Skeepers platform can analyze various aspects of influencer marketing campaigns, including:

⭐ Campaign Performance: Metrics such as reach, engagement, and impressions to evaluate how well the campaign is performing.

⭐ Audience Insights: Data on audience demographics, interests, and behaviors to ensure the right influencers are selected.

⭐ ROI (Return on Investment): Tracking conversions, sales, and other key performance indicators to measure the effectiveness of the campaign.

⭐ Influencer Impact: Monitoring individual influencer contributions, including content performance and engagement rates.

⭐ Social voice. You can analyze the VoC (Voice of customers) to know what your clients think about your brand.

Pricing

Skeepers offers four distinct pricing plans to suit different business needs:

• Starter (€1,250/month): Ideal for small businesses just starting with influencer marketing analytics. It includes basic features to help you manage campaigns and track influencer performance.

• Pro (€2,000/month): Designed for growing brands looking for more advanced analytics and features, including better reporting and campaign management tools.

• Business (€3,000/month): Best for established brands with a larger marketing budget. It provides deeper insights, customization options, and enhanced support to help scale your influencer marketing efforts.

• Enterprise (Price negotiable): Tailored for large-scale businesses with unique needs. Pricing is flexible and based on specific requirements, including custom integrations, premium features, and personalized support.

 Pros and Cons

Influencity

Suits for: Medium brands, agencies, and e-commerce.

Trial Period: 7 days trial period.

Price: From $198 per month if to pay monthly.

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Influencity is another influencer analysis tool that helps brands discover, manage, and analyze influencer campaigns. It offers tools for identifying the right influencers, tracking campaign performance, and measuring ROI. By leveraging data-driven insights, Influencity enables brands to optimize their strategies, enhance engagement, and effectively reach their target audience.

What it can analyze

Influencity can analyze a wide range of influencer marketing data, including:

⭐ Influencer Discovery. It allows brands to find influencers using robust filters based on criteria like audience demographics, engagement rates, and niche.

⭐ Social Media Analytics. The platform provides an in-depth analysis of influencers' social media performance, including key metrics such as reach, engagement, and content effectiveness.

⭐ Sales Metrics. Through integrations with e-commerce platforms, Influencity tracks sales conversions and ROI, helping brands measure the direct impact of their influencer campaigns on sales and revenue.

Pricing

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There are 4 different formats: Basic, Professional, Business, and Enterprise. The cheapest plan costs $198 per month if you pay monthly, and the Enterprise’s price is customized, depending on your queries.

Pros and Cons