Influencer analysis guide: Top 13 influencer analytics tools for 2025

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GRIN is another influencer analysis tool designed to help brands manage, analyze, and optimize their influencer relationships. It offers tools for campaign tracking, influencer discovery, and influencer performance analytics. With powerful reporting capabilities and e-commerce integrations, GRIN allows brands to assess influencer impact, track campaign success, and make data-driven decisions.

What it can analyze

Grin offers a free influencer analytics tool that allows you to easily input the influencer’s username and check key metrics. These include engagement rates, likes, comments, shares, and views, providing insights into influencer performance analytics.
You can also access deeper analytics through visual graphs and diagrams, enabling you to track important trends such as brand growth (number of followers and average engagements) and content engagement. You can monitor metrics like impressions, engagements, likes, and comments, helping you better understand the impact of an influencer's content.

Due to Grin’s integration with CRM and e-commerce platforms like Shopify, it is possible to manage additional tasks and gain more in-depth reports on influencer marketing data. This includes analyzing conversion metrics such as revenue, revenue return on investment (ROI), and average revenue. It empowers you to make data-driven decisions and optimize your campaigns effectively.

Pricing

The pricing starts at $10,000 per month. For a more precise quote, you will need to contact them directly, as the price depends on your customizations. The cost can vary depending on the features and scale of the service you require.

Pros and Cons

✅ Customizable Reporting and Analytics.

✅ Ease of integrating GRIN with platforms like Shopify and other e-commerce tools.

✅ Influencer Management and Campaign Tracking.

❌ No trial period.

❌ Expensive for smaller businesses and brands.

❌ Some users mention that GRIN has a less intuitive interface.

Sprout Social

Suits for: Brands & marketing agencies.

Trial period: 30 days.

Price: From $249 per month if to pay monthly.

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Sprout Social is an influencer marketing platform designed to offer in-depth influencer performance analytics. With numerous integrations, it allows brands to gather and evaluate detailed influencer data, providing insights into engagement, reach, and ROI. Sprout helps brands optimize their campaigns and build meaningful, long-term relationships with influencers for sustained growth.

What it can analyze

Competitor analytics reports provide valuable insights into competitor metrics, allowing for assessment of their performance.
Real-time campaign performance tracking with influencer data such as impressions, reach, likes, comments, and engagement metrics offers valuable insights.

Relevant trends analysis provides insights into consumer behavior, enabling tailored content and messaging. Identifying emerging trends helps stay ahead of the competition and drive engagement.
Integration with e-commerce platforms like WooCommerce, and CRM systems like Microsoft Dynamics 365, offer a clear view of business performance. This integration lets you analyze sales, ROI, customer interactions, and product performance in one place. It helps optimize decision-making and resource allocation.
Social listening tools enable you to monitor brand mentions related to influencer content across key platforms such as the web, Facebook, Instagram, YouTube, Reddit, and Tumblr. This gives you the ability to gauge public perception, track conversations, and identify potential influencers.
Website and link tracking allowing to analyze where customers come from and get insights on social influencer analytics.

Pricing

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Sprout Social offers both monthly and yearly plans with four formats:

Standard. Best for small teams managing a few profiles on social media.
Professional. Fits for teams that manage a lot of profiles.
Advanced. Built for agencies with cross-functional teams and needs.
Enterprise. Suits for large companies that need complex customizations.

The cheapest plan starts at $249 per seat/month, with negotiable pricing for the Enterprise plan.

Pros and Cons

✅ 30 days trial period.

✅ Ease of integrating Sprout with CRM and e-commerce tools.

✅ Intuitive interface with Easy-to-Use Influencer Dashboard.

❌ Limited Customization, especially in the lower-priced plans.

❌ Some users feel that pricing is on the higher side, especially for smaller businesses.

Modash

Suits for: B2C e-commerce & app companies.

Trial period: 14 days.

Price: From $299/month or $199/month ( if paid annually).

Modash is an influencer tracking platform for finding and analyzing influencer data. It gives access to over 200 million influencer profiles on Instagram, YouTube, and TikTok. Brands can use Modash to find the right influencers based on audience, engagement, and content performance. Built on core values like innovation and growth, Modash guides its platform development and approach to influencer marketing.

What it can analyze

The robust filters allow users to assess various influencers and find relevant content using keywords.

Then, you can get more detailed reports shaped in graphs and diagrams on the influencer’s audience details (age, location by country and city, gender, and audience reachability).

Campaign analysis. First, create a campaign and add the necessary information, such as the influencer's name and the social media platforms you're interested in. Then, you'll be able to view the ad posts along with their key metrics.

Pricing

Modash offers both monthly and yearly plans with three formats: Essentials, Performance, and Enterprise. The cheapest plan starts at $299 per month, with negotiable pricing for the Enterprise plan.

Pros and Cons

✅ Ease of use. Users find Modash intuitive and simple to navigate.

✅ Campaign monitoring and detailed analytics.

✅ Technical Support.

❌ Need to check if the influencer is relevant when searching for narrow topics.

❌ Could be expensive for smaller businesses.

❌ Limited integration with other platforms.

Hypeauditor

Suits for: e-commerce, brands, and agencies.

Trial Period: 7 days.

Price: At $2999 a year.

Hypeauditor is another solid influencer analysis platform that helps you find the perfect influencers for your brand. But it doesn’t stop there. It also offers a bunch of handy integrations, so you can easily connect with other tools and platforms for everything from campaign management to influencer data analytics and reporting. It’s like having all your favorite apps work together in harmony — no more jumping between tabs!

What it can analyze

Detailed reports and customization. Analyze influencer data like reach, views, engagements, and impressions through detailed reports and diagrams. Besides, you can get detailed insights on influencer demographics, including audience type (percentage of real people), age, gender, and detailed location.
HypeAuditor also provides performance comparisons of different brands. It is possible to analyze and compare the metrics of different brands, such as influencer effectiveness, audience engagement, and demographics. This helps brands identify strengths, weaknesses, and opportunities for growth.
The platform also includes robust fraud detection tools to help ensure the authenticity of influencers.

Pricing

The pricing starts at $2,999 per year. For a more precise quote, you will need to contact them directly, as the price depends on your customizations. The cost can vary depending on the features and scale of the service you require.

Pros and Cons

✅ Detection of influencer fraud.

✅ Accurate influencer metrics with detailed and reliable analytics.

✅ Full-scale outreach (mailing analytics and templates.)

❌ Limited database compared to competitors.

❌ Very expensive price for smaller businesses and freelancers.

❌ Need to check if the influencer is relevant when searching for narrow topics.

Upfluence

Suits for: Medium to large-sized brands and agencies.

Trial Period: No, but you can request a demo.

Price: From $11,940 per seat per year.

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Upfluece is another influencer analytics software that helps brands find, manage, and analyze influencer campaigns. It offers a comprehensive database of influencers, advanced filtering tools, and analytics to track campaign performance. Upfluence integrates with e-commerce platforms to measure sales impact and ROI, making it a valuable tool for brands looking to optimize their influencer marketing strategies.

What it can analyze

Upfluence offers a free Chrome extension allowing users to analyze the influencer’s key metrics.

Additionally, Upfluence can analyze several key aspects of influencer marketing campaigns, including:

Influencer Performance: It tracks metrics such as engagement rates, follower growth, and content performance to evaluate individual influencer impact.
Campaign Effectiveness: Upfluence analyzes overall campaign performance by measuring reach, impressions, engagement, and conversions.
Sales Impact: Through integrations with e-commerce platforms like Shopify, it can measure the direct influence of campaigns on sales, revenue, and ROI.
Audience Insights: The platform also analyzes influencer audience demographics, interests, and behaviors to ensure the right target audience is being reached.

Pricing

Upfluence offers three pricing formats:

Growth Plan that offers full access to Upfluence, 1 Seat, 5,000 Influencer Community, and Support ($11,940.00).
Scale Plan with full access to Upfluence, 5 Seats, 10,000 Influencer Community, and Premium Support at $19,800.00.

Enterprise Plan includes full access to Upfluence, 25 Seats, 20,000 Influencer Community, Premium Support, and costs $42,600.00.

Pros and Cons

✅ Comprehensive Influencer Database.

✅ Accurate influencer metrics with detailed and reliable analytics.

✅ E-commerce Integrations.

❌ Some users have noted that it focuses more on larger influencers, with fewer tools for micro-influencers.

❌ Very expensive for smaller businesses and freelancers.

❌ New users may find Upfluence's platform complex.

Emplifi

Suits for: Brands, agencies, sports, e-commerce and retail.

Trial Period: No, but you can request a demo.

Price: From $200 per year per feature.

Emplifi is a comprehensive customer experience platform that integrates social media management, customer engagement, and analytics. It helps businesses track social media performance, analyze customer sentiment, and streamline interactions across multiple channels. Emplifi offers tools for real-time influencer data, social listening, and personalized customer service. It enables businesses to enhance their social media presence and overall customer experience effectively.

What it can analyze

Emplifi offers comprehensive analysis capabilities, including competitor analysis to help businesses understand market trends and stay ahead of the competition.
Social media marketing offers detailed insights into response rates, engagement levels, customer feedback, and overall performance across various platforms.
The platform also includes search and influencer analytics, allowing businesses to track and evaluate key metrics such as the success of influencer campaigns, engagement rates, and influencer demographics.

Pricing

The pricing plan starts at $200 per year per feature. However, this is just a starting point, and the cost may vary depending on the specific features or services you require. For more detailed information regarding pricing and available packages, it is recommended to contact the Emplifi team directly.

Pros and Cons

✅ Very helpful customer service.

✅ Advanced Analytics and Insights.

✅ SMM feature It offers a robust suite of tools for managing social media accounts across multiple platforms.

❌ Dashboard’s Complexity for Beginners.

❌ Very expensive for smaller businesses and freelancers.

❌ Limited Customization Options.

Creator.Co

Suits for: Medium to large-sized brands and agencies.

Trial Period: No, but you can request a demo.

Price: From $495 per month if to pay monthly.

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Creator.co is an all-in-one platform designed to help creators connect with brands, collaborate on campaigns, and monetize their content. It streamlines the process of discovering partnership opportunities, managing projects, and getting paid — all while offering tools to track performance and measure success. Whether you're an influencer, blogger, or content creator, Creator.co makes it easier to grow your brand, unlock revenue streams, and build meaningful relationships with top-tier brands.

What it can analyze

Creator.co offers powerful influencer analysis tools that help creators track the performance of their brand partnerships and campaigns. Key metrics include:

Engagement Data: Measures how audiences interact with content, such as likes, shares, and comments, helping creators assess what resonates most.
Campaign Performance: Provides insights into the success of collaborations with brands, including reach, conversions, and ROI (Return on Investment).

Revenue Tracking: Allows creators to monitor earnings from various partnerships and campaigns due to integrations with e-commerce platforms.
Audience Insights: Analyzes demographic data and follower trends to refine content strategies and optimize collaborations.

Pricing

There are four distinct pricing formats available to suit different needs and budgets: Self-Serve, Start-Up, Trailblazer, and Bespoke. The most affordable option begins at $495 per month for the Self-Serve plan, while the Bespoke plan, which offers a highly customized service, starts at $3995 per month.

Pros and Cons

✅ High Level of Customization.

✅ Advanced Analytics and Insights.

✅ Integrations with E-Commerce Platforms.

❌ Dashboard’s Complexity for Beginners.

❌ Very Expensive for Smaller Businesses and Agencies.

❌ Some users report that customer support may not always be as responsive or comprehensive as needed.

Keyhole

Suits for: Agencies, eSport, B2C brands and agencies.

Trial Period: No, but you can request a demo.

Price: From $100 per campaign.

influencer analyzer

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Keyhole is a social influencer analytics tool that delivers valuable insights across multiple platforms, including YouTube, TikTok, Instagram, LinkedIn, Twitter, and Facebook. It helps businesses and marketers track influencer performance, measure engagement, and analyze audience behavior. This allows for data-driven decisions to enhance marketing strategies and optimize campaign effectiveness.

What it can analyze

Keyhole offers a comprehensive suite of analysis tools designed to provide valuable insights across various social media platforms. It includes:

Competitor analysis enables users to analyze and compare key metrics of influencers and brands across channels like Instagram, Twitter, TikTok, YouTube, and more.
The platform provides in-depth influencer analytics, featuring detailed insights presented through graphs and diagrams. It allows businesses to assess influencer performance analytics and engagement.
Additionally, Keyhole supports social listening, offering a clear view of customer opinions, sentiments, and feedback. This helps brands stay connected with their audience, identify trends, and refine strategies.

Pricing

While specific pricing details are generally available upon request, here’s a general breakdown:

Starter Plan. This entry-level option is designed for individuals or small businesses looking to track social media performance.
Team Plan. Aimed at businesses and marketers, this plan offers more in-depth analytics, advanced tracking, and additional reports across multiple platforms. It’s ideal for those looking to manage and optimize multiple campaigns.
Enterprise Plan. For large organizations, agencies, or enterprises, this plan provides the most advanced features, including custom reporting, influencer tracking, and dedicated support. It is the most customizable option, offering tailored solutions to meet specific business needs.

Pros and Cons

✅ Cross-Platform Analytics: Keyhole supports a wide range of social media platforms.

✅ Real-time monitoring and Social Media sentiment tracking.

✅ Comprehensive Influencer Tracking.

❌ Learning Curve: New users may find the interface a bit complex initially.

❌ Limited database compared to competitors.

❌ Need to check if the influencer is relevant when searching for narrow topics.

Brand24

Suits for: Small to medium-sized brands, marketers, and PR professionals.

Trial Period: 14 days.

Price: From $119/month.

influencers analysis tool

Brand24's primary focus is on real-time media monitoring and competitor analysis, which includes tracking brand mentions, sentiment, and campaign performance across various online platforms. Additionally, influencer tracking is one of the essential features of the platform. It’s mainly used by e-commerce, marketers, and PR agencies.

What it can analyze

⭐ Market Analysis. Brand24 provides a robust Market Analysis feature that empowers businesses to gain valuable insights into their competitive landscape. This tool enables users to track both their brand mentions and those of competitors, offering a comprehensive view of market trends. By monitoring the performance and strategies of industry leaders, businesses can spot emerging trends, uncover new opportunities, and stay ahead of the competition. influencer content analytics

⭐ Detailed Insights. Brand24 allows you to analyze real-time reports that offer in-depth insights into your audience's behavior, engagement, and sentiment across multiple platforms. These insights are crucial for refining marketing strategies, tracking influencer performance analytics, and making informed, data-driven decisions.

⭐ Voice share. This feature allows you to see on graphs how many people share with your brand in different channels.

Pricing

Depending on the queries, there are four pricing plans: Individual, Team, Pro, and Enterprise, starting from $119 per month when paid annually. The Individual plan is best for tracking small brands and includes 3 keywords, while the most expensive "Enterprise" plan includes 25 keywords and is suited for large companies.

Pros and Cons

✅ The platform has an intuitive and easy-to-navigate design.

✅ Affordable prices for smaller businesses and freelancers.

✅ Real-time monitoring and Social Media mentions tracking.

❌ Limited keywords option in cheap plans.

❌ Limited database compared to competitors.

❌ Need to check if the influencer is relevant when searching for narrow topics.

Meltwater

Suits for: Medium to large-sized brands and agencies.

Trial Period: No, but you can request a demo.

Price: $1000 per seat per month.

influencer analyzer

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Meltwater is a real-time influencer analysis and media monitoring tool that helps businesses track news, social media, and digital content. It provides insights into brand mentions, public sentiment, and market trends through advanced data analysis. Meltwater is commonly used for PR, influencer marketing data, and reputation management purposes.

What it can analyze

⭐ Real-time influencer analytics, allowing businesses to track and assess influencer performance across various social channels. This covers traditional media (TV, radio, newspapers) as well as digital channels (social media, blogs, websites).

⭐ Detailed audience insights, enabling users to understand their or influencer’s target demographics, preferences, and behaviors, which helps in tailoring marketing strategies.

⭐ The platform also offers robust social listening tools, enabling businesses to monitor conversations around their brand, competitors, or industry trends in real time.

⭐ Additionally, Meltwater integrates with e-commerce platforms to track sales metrics, helping companies measure the impact of their marketing and PR efforts on conversions and revenue. This makes it a powerful tool for enhancing brand visibility and improving overall business performance.

Pricing

There are three formats: Essentials, Suite, and Enterprise. The pricing starts at $1000 per seat per month. For a more precise quote, you will need to contact them directly, as the price depends on your customizations. The cost can vary depending on the features and scale of the service you require.

Pros and Cons

✅ Comprehensive media coverage and advanced analytics.

✅ The platform allows users to create customized reports that align with specific business needs.

✅ Robust Social Listening Tools.

❌ Some users report that Meltwater's customer support can be slow or unresponsive at times.

❌ Some users mention that GRIN has a less intuitive interface.

❌ Expensive for small brands and agencies.

Skeepers

Suits for: Medium to large-sized brands and agencies.

Trial Period: No, but you can request a demo.

Price: €1250 per month.

Skeepers is an influencer marketing analytics platform that connects brands with influencers to create and manage campaigns. It offers tools for discovering influencers, tracking campaign performance, and optimizing content strategies. With a focus on data-driven insights, Skeepers helps brands increase engagement, reach target audiences, and measure ROI effectively through influencer partnerships.

What it can analyze

Skeepers platform can analyze various aspects of influencer marketing campaigns, including:

⭐ Campaign Performance: Metrics such as reach, engagement, and impressions to evaluate how well the campaign is performing.

⭐ Audience Insights: Data on audience demographics, interests, and behaviors to ensure the right influencers are selected.

⭐ ROI (Return on Investment): Tracking conversions, sales, and other key performance indicators to measure the effectiveness of the campaign.

⭐ Influencer Impact: Monitoring individual influencer contributions, including content performance and engagement rates.

⭐ Social voice. You can analyze the VoC (Voice of customers) to know what your clients think about your brand.

Pricing

Skeepers offers four distinct pricing plans to suit different business needs:

Starter (€1,250/month): Ideal for small businesses just starting with influencer marketing analytics. It includes basic features to help you manage campaigns and track influencer performance.
Pro (€2,000/month): Designed for growing brands looking for more advanced analytics and features, including better reporting and campaign management tools.
Business (€3,000/month): Best for established brands with a larger marketing budget. It provides deeper insights, customization options, and enhanced support to help scale your influencer marketing efforts.
Enterprise (Price negotiable): Tailored for large-scale businesses with unique needs. Pricing is flexible and based on specific requirements, including custom integrations, premium features, and personalized support.

Pros and Cons

✅ Streamlined Campaign Management.

✅ The platform allows users to create customized reports that align with specific business needs.

✅ Access to a Wide Range of Influencers.

❌ Learning curve for new users.

❌ Some users have reported that automated processes may not always offer the level of personalization desired for campaigns.

❌ Expensive for smaller brands and agencies.

Influencity

Suits for: Medium brands, agencies, and e-commerce.

Trial Period: 7 days trial period.

Price: From $198 per month if to pay monthly.

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