16 Top Influencer Collaboration Examples To Inspire Your 2025

Amazon

Amazon is one of the most popular American marketplaces, offering a wide range of products, including home goods, clothing, wellness products, and cosmetics. The company also manages various social media profiles, including the Amazon Live Instagram page, where influencers and celebrities are invited to engage with audiences.

Let’s take a look at the most successful Amazon influencer collaboration campaigns of 2024 – 2025.

Kate Hudson and her brand INBLOOM

Kate Hudson is an actress and entrepreneur who is also actively developing her social media presence. She frequently shares wellness and lifestyle content with her audience. 

Kate created the wellness brand INBLOOM, offering nutritional solutions for the body, hair, and brain, including protein and multivitamins.

Audience: Health-conscious individuals seek natural and effective supplements to enhance their overall well-being, particularly those interested in beauty, cognitive function, and physical health.

In March 2025, Kate Hudson appeared as a guest on Amazon Live, where she demonstrated how to make nutritious smoothies and cocktails using her own protein line, INBLOOM. The format featured a host-led conversation in which Kate not only showcased her recipes but also answered audience questions and shared personal wellness insights.

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The interactive nature of the event made it engaging and encouraged real-time participation.

While no official figures have been released, an Instagram Reel got an impressive engagement rate for niche wellness content: 

• over a million views 

• and received 130 comments.

Asos 

ASOS is a British marketplace that sells clothing and cosmetics, making influencer marketing a key part of its media strategy. Here, we will explore the latest ASOS influencer collaboration examples.👇

One of the most recent influencer fashion collaborations was with Arrange, a fashion clothing brand.

Callie Thorpe & ARRANGE

Callie Thorpe is a plus-size travel, food, and lifestyle blogger known for creating joyful, aesthetic, and body-positive content on Instagram. With a focus on promoting self-love and inclusivity, Callie has built a loyal community of followers who connect with her down-to-earth and vibrant personality.

Audience: Fashion-oriented individuals, primarily women aged 25-45, who appreciate size-inclusive, stylish, and confidence-boosting fashion. These people are highly engaged with content that highlights body positivity and realistic, everyday fashion inspiration.

A sponsored Instagram video where Callie showcases different outfits from ARRANGE, highlighting versatility, fit, and styling tips. The content aligns with her signature uplifting and relatable approach, making it engaging and authentic for her audience. The video features seamless transitions, showing how the pieces can be worn in different settings and styled for various occasions.

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In just six days, the post garnered: 

• 132k views, 

• more than 80k likes, 

• and 126 comments, demonstrating strong engagement and a positive reception from her audience.

The post successfully resonated with viewers, driving brand visibility and reinforcing the size-inclusive message.

Alanna Doherty & ARRANGE

Alanna is a vibrant fashion and lifestyle influencer with 232K followers on Instagram. Known for her bold and colorful style, she champions self-expression, positivity, and confidence. Through her unique aesthetic and engaging content, she inspires her audience to embrace their individuality and celebrate personal freedom.

Audience: Fashion-forward individuals, primarily women aged 25-45, who embrace bold, stylish, and confidence-boosting fashion. These people value self-expression, enjoy standing out, and seek to make a statement through their clothing choices.

The brand employed the same approach, using a sponsored Instagram video in which Alanna showcases various outfits from ARRANGE. Through dynamic visuals and dance, she highlights how vibrant colors in clothing and accessories can be effortlessly mixed and matched. 

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The content aligns seamlessly with her signature uplifting and relatable style, making it both engaging and authentic for her audience.

In just seven days, the post amassed: 

• 126K views, 

• over 100K likes, 

• and 136 comments, 

showcasing high engagement and a positive response from her audience. It effectively resonated with viewers, boosting brand visibility and reinforcing the message.

Temu

Temu is a famous Chinese marketplace that sells different goods often with a discount. It offers a wide range of products, including clothing, electronics, home essentials, and beauty items, making it a popular choice for budget-conscious shoppers worldwide.

Let’s look at a successful Temu influencer collaboration.👇

Bekah Brey and Temu

Bekah is a lifestyle influencer from Iowa who creates engaging lifestyle and unboxing content for her audience. With a keen eye for trending products and honest reviews, she shares her experiences with everything from fashion finds to home essentials. 

Audience: Bekah's audience consists of engaged followers who trust her recommendations, particularly those interested in affordable home decor, lifestyle products, and unboxing experiences. As a nano-influencer, she has a close-knit community where her opinions feel personal and relatable.

The TikTok influencer collaboration leveraged a UGC (User-Generated Content) approach, utilizing an unboxing video format to maintain authenticity. Since Bekah has a modest following of 4.5K, her review felt more like a genuine recommendation from a friend rather than a sponsored advertisement.

In the video, Bekah unboxed the sofa in her new flat, sharing her first impressions and reactions in real time. She highlighted key aspects such as material quality, comfort, and ease of assembly. By the end of the video, she showcased the fully set-up sofa, giving her audience a complete look at how it fits into her space. 

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This approach not only built trust but also demonstrated the product’s value in a real-life setting, making it more appealing to potential buyers.

All in all, this campaign type generated: 

• 497K views, 

• 6K likes, 

• 1,000 saves and shares, 

• and nearly 300 comments. 

Bloggers with a small audience tend to have a more loyal and tight-knit connection with their followers, making this strategy highly effective.

Shein

SHEIN is a global fast-fashion retailer known for its trendy and affordable clothing, accessories, and home goods. Originally founded in China, SHEIN operates primarily as an online marketplace, offering a vast selection of styles that cater to a wide audience. 

Lets look at shein influencer collaboration examples.

@Xojem_ & Shein

Xojem is a fashion influencer whose content is built on luxurious and trendy outfits. 

Her content revolves around styling high-fashion looks with an accessible twist, making her an ideal fit for Shein's brand collaborations.

Her audience, primarily fashion-forward women aged 18-35, resonated with the collaboration as it aligned with their desire for trendy, affordable, and elegant fashion

In the Instagram video, @xojem showcased how she styles a Shein skirt to create a chic and fashionable look. She highlighted statement pieces, shared styling tips, and demonstrated how to achieve a high-end aesthetic on a budget. By incorporating smooth transitions, outfit changes, and engaging captions, she made the content dynamic and visually appealing to her audience.

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As part of the collaboration, Shein implemented an affiliate influencer marketing strategy, offering a special 15% discount code through @xojem, encouraging her followers to shop while benefiting from exclusive savings.

The post received: 

• 400K views, 

• 19K likes, 

• and 120 comments within just a 4-day period. 

Additionally, affiliate marketing is regarded as one of the most cost-efficient and motivating influencer marketing strategies, as influencers earn a commission based on sales generated through their promotions.

Zara 

Zara has always been famous for various influencer collaborations, working with trendsetters across the globe to showcase its latest collections. By partnering with fashion-forward influencers, the brand enhances its visibility and connects with diverse audiences. 

These collaborations often feature limited-edition pieces, exclusive styling content, and influencer campaigns that align with Zara’s signature aesthetic.

Elise Zecevic & Zara

Elise Zecevic is a fashion model and lifestyle influencer with over 76k followers on Instagram. She manages her social media with naturalness, aesthetics, and authenticity.

Audience: Elise and Zara's audience primarily consists of young women aged 18-35 who are drawn to aesthetic, minimalistic outfits that embody both elegance and chic style.

This Zara influencer collaboration took the form of a sponsored carousel post, where Elise showcased a variety of looks featuring Zara skirts, dresses, and tops. The post included shoppable tags, allowing users to tap on the items to view prices and be redirected to the Zara website for easy purchase. 

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This seamless integration enhanced the shopping experience, making it more interactive and convenient for followers.

Results:

All in all, the Instagram campaign generated 200 comments within five days, with people showing strong interest in these products. While this engagement metric is publicly visible, other performance figures, such as reach, impressions, and conversions, remain confidential.

Caitlin Soetendal, Diane Chiu & Zara

Caitlin is a fusion New York model who also runs her Instagram, showcasing collaborations with various fashion brands.

Diane is another model from Canada who adds classic and postmodern outfits to her portfolio.. Caitlin and Diane have crossed paths several times in the fashion industry, collaborating on photoshoots and attending fashion events together. Despite their different backgrounds, they share a passion for pushing boundaries and expressing individuality through style.

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Audience: The audience consists of fashion-focused women aged 18–30 who prefer minimalistic and elegant looks.

In this Zara collaboration influencer models were featured in a sponsored carousel post showcasing the new ZW collection. 

Since their appearances are completely opposite, the contrast highlighted the collection’s versatility and ability to suit different styles.

By leveraging Caitlin’s modern, edgy aesthetic and Diane’s classic, refined approach, the campaign effectively demonstrated how the ZW collection can cater to diverse fashion preferences. The post engaged followers through dynamic visuals and styling inspiration, encouraging interaction and driving interest in the collection.

Results:

This fashion influencer collaboration generated strong traffic with 330 comments on Zara's Instagram page, engaging followers through dynamic visuals and styling inspiration. Besides, it encouraged interaction, and drove interest in the collection.

New balance 

New Balance is an American sportswear brand known for its high-quality athletic footwear, apparel, and accessories. Founded in 1906, the company has built a strong reputation for blending performance, comfort, and style, making it a favorite among athletes, fitness enthusiasts, and casual wearers alike.

Shohei Ohtani and New Balance Baseball

Shohei Ohtani is a famous Japanese baseball player and sport influencer, playing for the Los Angeles Dodgers in Major League Baseball (MLB). Known for his exceptional two-way abilities as both a pitcher and a hitter, Ohtani has won multiple awards, including the American League MVP. 

New Balance's audience consists of both professional athletes — thanks to its sub-brands for tennis, baseball, running, and more — and amateurs who value style, elegance, and minimalism.

Shohei Ohtani has become an ambassador for New Balance, frequently appearing in posts showcasing New Balance products, such as various sneakers and T-shirts. Together with New Balance, they also released The Ohtani Signature Collection. 

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One of the standout lines is the New Balance Ohtani 1 baseball sneakers, featuring the Ohtani signature cleat. These shoes are engineered to meet the performance demands of elite hitting and pitching.

Results:

• The New Balance influencer collaboration has significantly impacted the sports apparel market. In 2023, New Balance reported record global sales of $6.5 billion, a 23% increase from the previous year.This growth is partly attributed to strategic athlete partnerships, including Ohtani's endorsement.

• The release of his signature cleat, the Ohtani 1, in June 2024 further bolstered sales. The cleats feature a 10-spike configuration designed for enhanced performance across various positions.

• While exact sales figures for the Ohtani 1 cleats are not publicly disclosed, New Balance's overall sales reached $7.8 billion in 2024, marking a 20% growth from the previous year.

This example underscored the success of the influencer marketing partnerships and became one of the top influencer collaborations.

Nordstrom

Nordstrom is a marketplace for shoes, clothing, jewelry, and cosmetics from top brands. Let's review some noteworthy Nordstrom influencer collaborations. Founded in 1901, it has expanded to operate both physical stores and a strong online presence. 

Nordstrom is known for its excellent customer service, curated fashion collections, and collabs with various designers and influencers. 

Eliz and Dale (@sweatsandthecity) & Nordstrom sportswear

Eliz and Dale are a dynamic duo of best friends who run a workout and gym-focused Instagram page with lifestyle elements. The girls often show their outfits, share their daily routines, discuss fitness trends, and provide workout tips.

Nordstrom’s audience is quite broad, ranging from sports enthusiasts to fashion lovers, primarily young people between the ages of 18 and 40.

The influencer marketing collaboration format was a sponsored video in which Eliz created a "Get Ready With Me" and workout video. She showcased Nordstrom’s athletic wear, including a sports bra, leggings, sweatshirt, and belt bag — each priced under $100.

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Viewers appreciated the mix of workout inspiration and affordable, stylish activewear. Additionally, the collaboration drove traffic to Nordstrom’s website, increasing interest in their budget-friendly athletic apparel.

Results:

The video resonated well with both fitness and fashion audiences, generating high engagement with 226k views, 1811 comments, and numerous shares.

Dunkin 

Dunkin’ is an international food chain known for its donuts and beverages, and it stands as a prime example of one of the most successful food influencer collaborations. Founded in 1950, Dunkin’ has grown into one of the largest coffee and baked goods chains in the world, with thousands of locations across more than 30 countries.

Charlie D’Amelio Dunkin’ drinks

Charlie D’amelio is a social media influencer, dancer, and content creator best known for her viral TikTok videos. She rose to fame in 2019 by posting dance routines to trending songs, quickly becoming one of the most-followed creators on the platform. Currently, her TikTok account has 157.2 million followers.

Audience: Gen Z and TikTok users.

Dunkin’ partnered with Charli D’Amelio, leveraging her massive TikTok following. They created engaging TikTok content, launched her signature drink, “The Charli,” offered exclusive app deals, and sustained interest with a follow-up campaign, “The Charli Remix.”

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Results:

• This influencer product collaboration drove a 57% surge in app downloads and a 45% increase in cold brew sales on launch day, with a sustained 20% lift afterward. While revenue figures weren’t disclosed, estimates suggest Dunkin’ made millions.

• Charli reportedly earned over $100K, and the brand saw a huge boost in Gen Z engagement — a clear win for both.

GymShark 

Gymshark is a sportswear brand for men and women, specializing in high-performance activewear designed for gym-goers and athletes. Known for its stylish, functional, and comfortable pieces, the brand offers a wide range of products, including leggings, shorts, sports bras, t-shirts, hoodies, and accessories.

Whitney Simmons & Gymsharkwomen

Whitney Simmons is one of the most popular gym and workout influencers. Known for her engaging fitness content, motivational posts, and workout tutorials, Whitney has built a loyal audience with 4M+ followers on Instagram. She promotes not only physical health but also mental well-being, inspiring her audience with her positive attitude and dedication to fitness.

Audience: Women who are interested in or professionally involved in sports and fitness.

Whitney Simmons became an ambassador for Gymshark's women’s sub-brand, playing a key role in the creation of the new Adapt collection, which features sportswear designed specifically for women. The collection includes items such as bras and leggings in four colors: pink, black, blue, and brown.

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This collaboration highlights Whitney’s influence within the fitness community and allows Gymshark to cater to women looking for high-quality, stylish, and functional workout gear. 

Results:

While exact figures are not publicly available, the collaboration's success is evident through both the social media engagement with more and the rapid sell-out of the products, making it a win for both Whitney and Gymshark.The post fastly gathered more than 1.3k comments and became one of the most successful wellness influencer collaborations.

Maybelline 

Maybelline is a successful cosmetic brand that often makes influencer makeup collaborations as part of its marketing strategy. Known for its innovative products and global reach, Maybelline has partnered with numerous influencers and makeup artists to promote their products to diverse audiences.

NikkieTutorials and Maybelline

NikkieTutorials is a huge beauty influencer with more than 19 million followers on Instagram. She is best known for her detailed beauty tutorials, product reviews, and stunning transformations.

Audience: Beauty enthusiasts, makeup lovers, primarily girls and women aged 15-45.

NikkieTutorials partnered with Maybelline to create sponsored content featuring their makeup products. She shared makeup tutorials, product reviews, and demonstrated the benefits of Maybelline’s offerings on her YouTube and Instagram accounts, effectively reaching her large and engaged audience.

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Results:

These beauty influencer collaborations led to a significant increase in Maybelline’s online visibility and sales. NikkieTutorials' authentic and relatable content boosted brand awareness, fostering greater consumer trust in Maybelline's products.

Booking.com 

Booking.com is an online platform that allows users to book a wide range of accommodations, including hotels, hostels, apartments, and vacation homes, all around the world. It offers an easy-to-use interface, competitive pricing, and various filters to help travelers find the perfect place to stay based on their needs and preferences.

Tina Fey & Booking.com

Tina Fey is a comedy influencer, actress, comedian, writer, and producer, widely known for her sharp wit and comedic talent.

Audience: Travel enthusiasts, comedy fans, and Booking.com’s global customer base, with a focus on those who enjoy humorous and creative advertising campaigns.

Booking.com partnered with actress and comedian Tina Fey for a humorous ad campaign to promote the ease of using their platform for booking travel accommodations. Tina Fey starred in a commercial, featuring witty and light-hearted content to connect with consumers while showcasing Booking.com’s features, such as a variety of accommodations and simple booking processes. 

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The influencer travel collaboration aimed to make the process of travel planning feel fun and stress-free, using Tina’s comedic flair to appeal to a wide range of audiences.

Results:

• Reach. The campaign aired during the Super Bowl, one of the most-watched TV events in the world, reaching millions of viewers across the U.S. and globally.

• Engagement. The commercial garnered widespread attention and engagement, with the campaign’s YouTube video amassing millions of views shortly after airing.

• Brand Visibility. The collaboration increased brand recognition for Booking.com, reaching both Tina Fey's comedy fanbase and those watching for the Super Bowl commercials.

• Sales Impact. Booking.com saw an uptick in bookings and engagement, particularly in markets where the ad aired, driven by increased awareness and the memorable nature of the campaign.

The travel influencer collaboration effectively combined humor with travel, appealing to a broad audience and making Booking.com stand out in a competitive market.

Abercrombie & fitch collaboration with influencers

Abercrombie & Fitch is a well-known American retailer that specializes in casual wear, including clothing, accessories, and fragrances, primarily aimed at young adults. The brand is recognized for its preppy, American-style clothing and its youthful, trendy image.

Abercrombie & Fitch and Maia Reficco

Maia Reficco is an American actress, singer, songwriter, and influencer with 1.6M+ followers on Instagram. 

Audience: Primarily young adults, fashion enthusiasts, and those interested in lifestyle content.

Abercrombie fashion influencer collaborations strategy. Abercrombie & Fitch partnered with Maia Reficco for a fashion influencer campaign. Maia created a sponsored carousel post on Instagram, showcasing Abercrombie's ultra-loose jeans as part of her daily outfit. 

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The post featured a caption emphasizing the comfort and style of the jeans, positioning them as a must-have for casual, everyday wear.

Results: 

• Increased Engagement. Maia’s sponsored post received high engagement, with thousands of likes, more than 350 comments, and shares on Instagram making it one of the most popular posts on Abercrombie page.

• Sales Impact. Abercrombie saw an uptick in jeans sales, particularly for ultra-loose styles, due to the visibility from Maia’s endorsement.

• Brand Awareness. The collaboration helped strengthen Abercrombie’s presence within the casual fashion market and boosted its appeal among Maia’s Gen Z and Millennial audience.

Walmart partnerships influencers

Walmart is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores. Walmart is one of the largest companies in the world, both in terms of revenue and the number of employees, making it a global leader in retail.

Miranda Lambert and WandaJuneHome

Miranda Lambert is an American country music singer, songwriter, and guitarist who released her Home collection line WandaJuneHome, in partnership with Walmart. The collection, launched in June 2022, is inspired by her Southern roots and named after her mother, Beverly June Lambert, and her late grandmother, Wanda Louise Coker Howard.

The target audience includes home decor enthusiasts, country music fans, and individuals looking for affordable yet stylish home products. The collection appeals to people who enjoy rustic, Southern-inspired designs and are fans of Miranda Lambert’s personal brand, especially those shopping at Walmart.

Walmart collaborated with Miranda Lambert to launch her WandaJuneHome collection, offering a range of Southern-inspired home decor. Miranda leveraged her social media platforms, including Instagram, to promote the line, engaging with her fans through behind-the-scenes looks, product highlights, and personal stories about the collection. 

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She posted about the collection’s availability at Walmart, showcasing various home items such as kitchenware, decor, and affordable home accessories that reflect her personal style. Walmart also utilized influencer marketing by teaming up with Miranda to attract her loyal following, promoting the collection's accessibility and style.

Results:

• Increased product awareness for the WandaJuneHome collection.

• Social media engagement through Miranda Lambert’s Instagram posts.

• Increased traffic to Walmart stores (both physical and online).

• Sales growth in the home decor section of Walmart's offerings, especially for affordable home decor inspired by Miranda's personal style.

NA-KD 

NA-KD is a Swedish fashion brand that offers trendy, affordable, and sustainable clothing for women. Founded in 2015, the company has quickly gained popularity worldwide by combining stylish designs with a focus on sustainability and inclusivity. NA-KD offers a wide range of products, including dresses, tops, jeans, outerwear, and activewear, all designed to cater to modern, fashion-forward women.

Molly Rustas & Na-kd 

Molly Rustas is a Swedish fashion influencer, entrepreneur, and content creator known for her chic and elegant style. She has built a strong presence on Instagram, where she shares fashion inspiration, lifestyle content, and travel experiences with her followers.

Audience: Fashion-forward individuals, particularly women aged 18-35, who follow influencers and are interested in trendy, affordable clothing.

Influencer Molly Rustas collaborated with NA-KD to design a collection that included stylish pieces like the Gathered Detail Mini Dress and the Knot Detail Top. The collection was curated to reflect Molly's personal style, aligning with NA-KD's focus on contemporary and bold fashion. 

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Besides, the NAKD was promoted through affiliate sponsored social media posts, where Molly showcased the pieces in her lifestyle, encouraging her followers to purchase directly from NA-KD's platform offering an exclusive 20% discount code.

Results:

• Increased Engagement. The collection received high engagement, with numerous likes, comments, and shares from Molly’s Instagram followers.

• Sales Impact. NA-KD saw a notable increase in sales for the featured items, particularly the Gathered Detail Mini Dress and the Knot Detail Top, driving traffic to their site.

• Brand Awareness. The NAKD influencer collaboration expanded the brand's reach, particularly within Molly’s follower base, increasing brand visibility and driving new customer acquisition.

• Social Media Growth. Molly’s endorsement helped NA-KD attract a younger, fashion-conscious audience, significantly boosting their presence on Instagram and other platforms.

Boost your influencer collaboration ROI with IQFluence

As seen in these influencer brand collaboration examples, the right influencer can generate millions of dollars in revenue and drive high conversion rates. The ideal influencer should align with your product’s audience in terms of language, niche interests, age, and more. Additionally, with the rise of fake followers and bots, proper vetting is essential.

Here, we present the perfect solution for you – IQFluence influencer tool that meets all these needs.

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