12 Well-performed Influencer Concept Collaboration Examples

Sponsored сontent

Sponsored content is one of the most popular influencer marketing strategies that is all about giving creators the freedom to showcase your product in their own voice and style. This usually includes paid posts, videos, or reels that feature a product demo or personal experience. 

You’ll often spot these by hashtags like #ad or #sponsored.

👣 Interesting fact: In many U.S. states, disclosing paid partnerships is required by the Federal Trade Commission (FTC). 

Anastasia, Chief Content Marketer at IQFluence:

"Sponsored content is about authenticity. The influencers share a brand's message in their unique way that resonates with their audience (like they always know how to engage them). When done right, it fits seamlessly into their usual content, and creates natural engagement. It’s a win-win for both brands and creators looking to connect with their audience in a natural way."

Here is a great example of how it works:

Kerastase & Lea Halton

What about luxury and effective hair care at the same time? It’s Kérastase! A French luxury haircare brand dates back to 1964 and is pretty known for its salon-quality products and luxury self-care vibe. Kérastase often collaborates with celebrities and influencers to highlight the visible transformations their products offer. 

The brand targets middle-class to premium women who tend to beauty, self-care, and premium products.

For example, on April 2, 2025, Kérastase partnered with Léa Halton, a model and influencer from Australia known for her luxurious lifestyle, chic outfits, and travels. Her audience is into content that blends elegance, premium self-care, and aesthetic inspiration.

As part of the collaboration, Léa posted a short video reel showing off salon-like hair. She also added a caption mentioning her use of Kérastase’s Anti-Hair Fall Serum, tagging the brand.

Influencer concept collaboration examples with Kerastase. Image source.

And you know what?

📈 Campaign Results were amazing:

• 6.9 million views

• 700+ comments

• The campaign also successfully reinforced Kérastase’s premium positioning since Lea is associated with luxury and success.

Let’s review another interesting approach.👇

Yaza Labneh & Farah Merhi with @feelgoodfoodie

Yaza, a brand known for its creamy labneh. Labneh is a Mediterranean yogurt-based spread that's packed with protein, low-fat, and full of probiotics. It is presented in multiple flavors and fits perfectly into health-conscious lifestyles. 

It targets health-conscious, nutrition-oriented consumers who care about vitamins, gut health, and keeping things low-calorie.

To connect with that audience, Yaza hired two influencers who share the same values: Fara Merhi and @feelgoodfoodie. The women are known for their beautiful, Mediterranean-inspired recipes and nutrition content.

For the campaign, they created beautiful family-style table setups — complete with fresh flowers, vibrant dishes, and inviting vibes. Yaza’s labneh was featured in a variety of snack ideas that looked not only healthy, but very appetizing 😛

Influencer paid collaboration scope examples with Yaza. Image source.

The results were great:

• 1,8M+ views

• 1000+ comments

• The campaign also successfully reinforced Yaza positioning as a healthy product.

It’s time to take a look at another great strategy.👇

Product Seeding (Gifting)

Looking for a cost-effective way to promote your product? Product seeding speaking! It’s an effective influencer marketing strategy where you send your product to creators as a gift hoping they’ll review it or share it on their social media. 

While there’s no guaranteed post, many influencers will tag your brand if they genuinely like the product.

Elen, Chief Product Officer at IQFluence

"Gifting strategies differ from brand to brand. In sectors like beauty, consistent product seeding proves effective, as it fosters sincere emotional responses and trust from creators. However, in the technology industry, this approach is often considered ineffective. Tech products are costly and consumers take time for consideration to buy them. Therefore, their promotion requires a strong level of expertise and commitment. Sending these to influencers without a clear alignment can lead to wasted resources if the influencer doesn't genuinely connect with the product."

Here’s what a simple gift can bring. 👇

Fotoakadeemia & Geit Eero

Did you hear what Fotoakadeemia just did? They’re one of Estonia’s go-to shops for all things photography. Their audience consists of professional photographers and amateurs who wish to monetize the hobby.

To inspire them, Fotoakadeemia collaborated with Geit, a professional photographer from Tallinn. If you’ve seen his work, you know it’s hard to not smile — kind, funny, and packed with personality.

So what did Fotoakadeemia do? They gifted Geit the brand-new Nikon Z50 II. And of course, Geit didn’t just post a basic review. He gave it the full treatment with an ASMR-style unboxing that shows off the camera’s design, feel, and features in his signature humorous style.

Influencer concept collaboration examples with Fotoakadeemia. Image source.

It’s the kind of content that makes you want to pick up a camera and start creating too.

The results?

• Nikon and Fotoakadeemia got a cost-free ad.

• Geit's reel received 430,000 views.

• Over 450 comments, sparking questions about the camera.

What about another gifting example?

Arhaus & Julia Arceri

Maybe you’ve heard of Arhaus? It’s a furniture and home decor brand known for their commitment to sustainability and aesthetics without polluting the planet. 

Naturally, their audience tends to be eco-conscious, design-savvy, and willing to invest in high-quality pieces.

That’s why their recent partnership made perfect sense. Arhaus partnered with home decor blogger Julia Arceri, whose Instagram is all about timeless, elegant interiors. 

Her style? Classy, minimalist, and with high-quality pieces. Just like Arhaus.

As part of the partnership, Julia was gifted a chocolate-colored sofa from Arhaus. And honestly? It couldn’t have been a better match for her stylish home.

Influencer collaboration scope examples with Arhaus. Image source.

Julia showcased how the sofa was arranged in her living room.The brown color of Arhaus sofa perfectly complemented the curtains and surrounding furniture.

The results?

• 850k+ views

• 366 comments

• And most importantly, Arhaus reinforced its position as a qualified craftsmanship.

Affiliate Marketing Collaboration

Affiliate marketing is all about performance-based rewards — basically, you're paying influencers a percentage for actual sales they generate. Think of it like this: instead of paying upfront, you only spend money when they bring in real results. 

Typically, influencers share a special discount promo code or an affiliate link with their audience, so businesses can easily track who’s driving the results and who’s not.

Anastasia, Chief Content Marketer at IQFluence:

"It’s the win-win strategy of all time! All participants get benefits — earning and paying for just the result, making it a mutually beneficial strategy.  As for influencer affiliate marketing, commission rates averagely range between 5% to 20%, varying from the industry and the influencer's reach and engagement. For example, platforms like TikTok Shop offer creators commissions between 8% and 20%."

Here are some worthy examples of affiliate collabs.👇

JJ’s House & Dhiya Johnson

Lovers of coquette, girly, and tender fashion choose this brand. 💝JJ’s House is a go-to brand for those who adore feminine fashion, making every woman feel like a princess. It targets women aged 20-35 who are into aesthetic and romantically delicate looks.

This is exactly why JJ’s House collaborated  with Dhiya Johnson, a fashion and lifestyle influencer whose content also revolves around chic, tender, and classy aesthetics. Dhiya’s audience shares a passion for feminine style, making her the perfect fit for the collaboration.

On February 13, she posted an affiliate Instagram reel showcasing a stunning new dress from JJ’s House’s Valentine’s Day collection. 

JJ's House Influencer paid collaboration scope examples. Image source.

She included a special discount code for her followers, offering them an exclusive deal.

The results were incredible:

• Despite having just 32k followers, Dhiya's reel skyrocketed to 2.2 million views!

• It also received 331 comments

• Plus, the post gathered over 1,000 saves and shares, showing just how much her audience connected with the content.

Here’s another example.👇

TLF Apparel & Chaunessea Bailey

TLF (Take Life Further) is a gym-to-street clothing brand that sells high-performance sports and fitness apparel for both men and women. It targets a young, active audience passionate about fitness and an on-the-go lifestyle.

The same audience has Chaunessea, an athlete and influencer with motivating workout content. Chaunessea frequently shares her gym routines, showcasing everything from strength training to fitness tips. She often includes affiliate codes in her Instagram posts to attract her followers.

On February 25, Chaunessea shared a workout focusing on shoulders, chest, and tricep dips. 

Influencer collaboration scope examples with TLF. Image source.

She also offered her audience an exclusive 15% discount code for all TLF purchases.

As a result, the reel gathered:

• Over 600k views

• 200 comments

• And an increase in TLF sales.

It’s time for a brand ambassador strategy.👇

Brand Ambassador Program

A brand ambassador program is building a long-term partnership where an influencer becomes more than just a promoter; they become part of your brand family. It’s not just about posting a few times on social media. It’s loyalty, loyalty, loyalty that lasts for years.

These collaborations often include exclusivity, meaning the influencer commits to using and representing only your brand.

Elen, Chief Product Officer at IQFluence:

"Brand ambassador influencers don't just promote your product — they live it. Living the brand means building long-term trust, staying authentically aligned, and naturally fitting it into their lifestyle, not just their social media presence."

Gymshark & Whitney Simmons

Gymshark is a well-known sports brand focusing on gym and fitness apparel for both professional athletes and fitness amateurs. Innovative designs, high-performance materials, and strong influencer marketing — it is all about Gymshark. 

That's why it chose to collab with Whitney Simmons, a popular fitness influencer. She is known for her workout videos, fitness tips, and motivational inspiring content. 

Whitney Simmons primarily engages with a female audience passionate about sports and fitness, whether for personal interest or professional involvement. 

Whitney became an ambassador for Gymshark's women's line and participated in the development of the new Adapt collection. This women's collection includes a range of sportswear such as bras and leggings, available in four colors: pink, black, blue, and brown.

Influencer collaboration proposed scope with Gymshark. Image source.

The results?

• The post quickly gathered 1.3k comments and became one of the most successful collaborations in the wellness influencer space.

• Rapid sell-out of the products.

And yet one example for you.👇

Lululemon & Patty Tapia

Lululemon is another fitness brand that is about style, comfort, and community. Its audience are people who prioritize fitness, wellness, and self-care.

Patty Tapia is a healing and yoga coach who shares her lifestyle and daily dance routines. Her audience consists of both professional yogis and enthusiasts, highly loyal to her content.

Patty collaborates with Lululemon through their Ambassador program, sharing posts, reels, and stories with her followers to showcase her choice for Lululemon’s sports and yoga outfits.

Lululemon Influencer concept collaboration example. Image source.

As a Lululemon ambassador, Patty exclusively wears only their yoga outfits in her Instagram posts.

The results?

• her posts and videos consistently attract around 30K views and over 50 comments, despite having just 32K followers.  

• It demonstrates that Lululemon chose the right influencer with a highly engaged and loyal professional community.

Giveaways

Giveaways are a popular influencer marketing strategy where brands partner with creators to give free products or services to their followers, usually asking for engaging actions like following, liking, commenting, or tagging friends.

Alex, Sales manager at IQFluence:

"Giveaways are a powerful way to make a new product go viral — they contribute to word-of-mouth buzz fast, due to people excited to share, tag, and spread the word for a chance to win."

For example, Amazon offers some great giveaway examples, like these.👇

Amazon & Sarah Haidar

Amazon is a popular online retailer that often attracts influencers and even developed its own amazon influencer program. Its audience is really diverse, including beauty and fashion lovers that are seeking big deals and sales.

That’s why Amazon partnered with nail artist and influencer Sarah Haidar — her content is all about those gorgeous, trendy nail designs that everyone loves.

The campaign idea? Sarah teamed up with Amazon for a giveaway where two lucky winners would get a $150 Amazon gift card each.

How to enter?

✔ Like and save the post
✔ Follow Amazon’s pages and Sarah
✔ Tag a friend in the comments

Simple, fun, and a great way to get her audience engaged!

Influencer collaboration scope of work with Amazon. Image source.

The results?

• The reel received 1.2M+ views,

• 500+ comments,

• and helped strengthen Amazon’s reputation while attracting new followers.

Here’s another example as well.👇

Amazon & Kennedy Wooster

Amazon also teamed up with Kennedy Wooster, a fashion and haul influencer known for her minimalist, stylish looks — perfect for her audience of women seeking trendy, affordable everyday outfits.

Once again, Kennedy teamed up with Amazon for a fun giveaway — this time offering two $150 Amazon gift cards to lucky winners.

The rules to enter were simple:
✔ Like and save the post
✔ Tag a friend in the comments
✔ Follow both Kennedy and Amazon on social media

In the post, she showed off her outfits, giving her audience some serious style inspo while making the giveaway feel supernatural and on-brand.

Influencer collaboration scope of work with Amazon. Image source.

The results?

• The reel racked up 910K+ views

• Over 3,400 comments

• And more than 1,000 saves and shares.

A total win for visibility, engagement, and brand buzz!

Besides fun giveaways, there’s definitely room for educational content too!

Tutorials and How-Tos

In fact, collaborations with educational influencers are really popular. You’ll often see creators showing how to use a product, set something up, or even apply a cool effect in an editing app. You get to see step-by-step instructions in real time with unboxing moments and even ASMR elements. 

It’s that mix of visuals, sound, and pacing that really pulls you in — it feels immersive, like you're right there!

Elen, Chief Product Officer at IQFluence

"Tutorials are all about making learning feel easy and engaging, like getting tips from a friend or elder siblings who know their stuff. The strategy truly suits cosmetic brands and tech companies, as such ad feels natural,interesting, and helpful."

Here are some examples from the beauty and tech industry. 👇

Erborian & NikkieTutorials

Erborian is a Korean-French skincare brand best known for their viral BB and CC creams, which focus on giving skin a natural, radiant look. It targets beauty-conscious women and skin-care minimalists who care about their skin.

So, Erborian teamed up with none other than NikkieTutorials, the makeup queen with over 19 million followers on Instagram.

The strategy and idea? Nikkie showed her photo of bare, naturally red skin that she had before and then applied Erborian’s CC Crème to show the difference. As she put it on, she talked about how it evens out her skin tone, feels super light, and how to use it as a primer or your go-to skin tone.

Basically, one product — multiple jobs. And her audience loved it.

Influencer collaboration scope of work with Erborian. Image source.

The results?

• The reel received 3,5 M views!

• 500+ comments with engaged audience

• And mostly important, Erborian reinforced its reputation as an effectively working product.

And…the last example.👇

Sony & Olle Nilsson

Sony is a renowned Japanese multinational corporation, known for its diverse range of consumer electronics and entertainment products. The company offers a wide range of gadgets, including smartphones, cameras, audio equipment, and gaming consoles. The audience? It targets a broad spectrum of people, both professional creators and enthusiasts that need innovative and high-quality gadgets.

That’s why Sony collaborated with a popular photo and tech influencer Olle Nilsson to promote the launch of the Sony Xperia 1 IV smartphone. In a captivating tutorial, Olle ventured into the woods to demonstrate how to capture a mysterious long-exposure shot using the Xperia 1 IV. He provided detailed settings and tips, making it easy for viewers to repeat the effect themselves.

This hands-on approach resonates well in the tech community, where enthusiasts are always looking for practical tutorials they can try out.

Sony Influencer collaboration proposed scope. Image source.

The campaign results? Amazing!

• The reel got 665k views and excitement around the Xperia 1 IV

• 250+ comments

• And made new Sony products go viral!

Secret Lifehack

So, we analyzed some amazing examples from 2025 that really slayed it in terms of engagement, right? But the secret to success isn’t just about the collaboration strategy. It's all about the match between the influencers and their audience, and your product’s ideal customers. In all the examples I intentionally highlighted that audiences aligned perfectly. That’s the first key factor you need to focus on.

Next up is vetting the influencer’s audience.

Influencer hack: You can manually check their likes to see if they’re getting them from real people or bots, or check the number and quality comments to see the ratio between the number of followers. 

But you know, it’s a long hourly process, and even then, you’re not always 100% sure. That’s why it’s so important to analyze and compare the influencers metrics, including engagement rate, average likes, shares, and posts. This is where tools like IQFluence really come to help save your time and nerve cells.

Spark Your Influencer Collaborations with IQFluence

IQFluence is an AI-powered influencer marketing tool designed to find, analyze, vet influencers, and monitor campaign results across such platforms like TikTok, Instagram, and YouTube.

It takes the guesswork out of influencer campaigns. Whether you're a startup trying to make your first viral collab or an agency with multiple clients, we help you identify the right creators, track and vet their audience, predict campaign performance, and track ROI — all in one dashboard.

IQFluence provides:

✔ Smart influencer matching based on niche, engagement, audience quality, and content and audience  lookalikes

✔ Campaign tracking tools so you can measure views, clicks, sales, and more in real time

✔ Audience authenticity scoring to help avoid fake followers or low-impact creators

✔ Custom API Access. Integrate IQFluence's data into existing software stacks, ideal for agencies with established tools.

Whether you're seeding products, launching paid collabs, or testing new strategies like ambassador programs or affiliate links, IQFluence helps you scale with confidence.