How to write an influencer gift note example [9 templates]

8 Ways How Gifting Campaign Benefits Your Business

Remember when shops or marketplaces sent you a gift with your order? I bet it always lifted your mood and left a positive impression of the brand. The same goes for influencer gifting — but with even more benefits!👇

Increasing brand awareness

A survey revealed that 90% of influencer marketers run gifting programs, underscoring their effectiveness in boosting brand visibility.

When influencers receive and share your products on social media, they introduce your brand to their followers, amplifying your reach. On average, a micro-influencer's post can be seen by 10,000 to 50,000 followers, while macro-influencers can reach hundreds of thousands or even millions, depending on their audience size and engagement rates. 

Considering that audiences follow nano and micro-influencers not because they are celebrities but because they enjoy their content, an influencer’s audience tends to be highly loyal to what they promote. Even if 50% of their followers see your ad on the influencer’s page, it is highly likely to drive sales.

Boosting Lifetime Value (LTV)

Positive experiences with your products, shared by trusted influencers, can lead to increased customer loyalty and repeat purchases. 

This happens because followers perceive influencers as relatable and trustworthy, valuing their recommendations similarly to those from friends. When an influencer shares a genuine endorsement, it builds credibility, reduces hesitation, and encourages their audience to try the product, ultimately driving conversions and long-term brand loyalty.

For instance, Inkbox's marketing gifting campaign to 200 creators not only drove awareness but also built positive sentiment, encouraging repeat business.

Enhanced brand reputation

Thoughtful influencer gifting can significantly enhance your brand’s reputation. When brands are generous and pay attention to details, influencers feel valued and appreciated. That leads to a positive impression and a higher likelihood of genuine engagement.

In 2018, Patagonia, a well-known outdoor brand, launched the "Save the Blue Heart of Europe" campaign in collaboration with influencers like Alex Honnold, Yvon Chouinard, and others to protect Europe's last wild rivers from destructive hydropower projects. 

The campaign led to Patagonia’s increased brand reputation and loyalty with an image as an eco-conscious brand.

Strong Business Relationships

Gifting fosters stronger relationships with influencers, paving the way for more authentic and long-term collaborations. Especially when products are sent on special occasions and holidays. 

This approach feels less like an advertisement and more like a thoughtful gesture, making influencer tags appear natural and unobtrusive. That ultimately leads to higher engagement and more conversions.

Increasing Sales & Conversions

And of course, influencer endorsements can directly drive sales, as they not only influence their followers but also attract other influencers who may want to participate in gifting campaigns.

When influencers receive and genuinely enjoy a gifted product, they share honest reviews, making their recommendations more credible. Their followers trust their opinions, leading to increased interest and purchases.

In addition, influencers showcase products in real-life scenarios, making them more relatable and desirable. Seeing a favorite influencer use a product naturally encourages followers to make a purchase.

For example, luxury fashion & apparel Farfetch's gift-based collaborations with 1.2 k of influencers led to over $15.4 million in sales.

Differentiating Your Brand from Competitors

Unique and personalized gifting strategies can set your brand apart. 

In an era of constant consumption, businesses must offer unique value propositions to stay memorable. This ensures that customers recognize your product as a great deal when they see it in stores or online. For those influenced by an influencer’s recommendation, your brand becomes a symbol of trust and reliability.

Abbott Lyon automated influencer gifting campaigns across TikTok and Instagram, resulting in over 2,000 pieces of UGC content. 

It enhanced their distinct brand presence and generated cost-free ads.

Enhances Employee Engagement & Morale

While primarily external, successful influencer campaigns can boost internal morale. Seeing the brand's positive reception can motivate employees and instill pride in their work. Public recognition through influencer campaigns can energize teams, making them feel their efforts are impactful and appreciated.

Employees who witness successful influencer campaigns may be more inclined to become brand advocates themselves, sharing content and promoting the brand organically.

In addition, successful marketing fosters networking attracting top talents to your team and providing even more creative ideas.

Encourages Word-of-Mouth Marketing

Influencer content and UGC foster conversations and the sharing of opinions between influencers, their friends, family, and followers. Further discussions lead to organic word-of-mouth promotion at minimal cost.

These conversations create a ripple effect, where opinions are shared across various networks, expanding the brand's reach without requiring additional investment. As influencers and their followers engage with the content, it builds trust and authenticity, making the message feel more genuine. Over time, this organic word-of-mouth promotion can lead to increased brand awareness, customer loyalty, and even new customer acquisition. This happens through the power of personal recommendations and gifting influence.

Angel and Rocket's gifting campaign with baking influencers Kate and Louise (@craft_crumb) significantly boosted brand awareness and engagement. 

The campaign generated nearly 1,000 comments on the post and attracted 14,000 new followers, highlighting the powerful ripple effect of influencer-driven marketing.

Let’s review the existing gifting notes.👇

6 types of gifting notes

When brands first start using IQFluence, I almost always hear the same question: "What should I actually write in the message?"

Totally fair question — and here’s the truth: there’s no single note that works for everyone, every time. What does make a difference is the type of relationship you have with the creator and the context behind your outreach. Cold message? Warm lead? Celebrating a milestone? All of that matters.

After seven years in influencer marketing and helping hundreds of brands craft their gifting outreach with our platform, I’ve noticed some clear patterns. In fact, I’ve broken down the most effective influencer gifting messages into six go-to types — each one with its own goal, tone, and best-case use.

I’ll walk you through those six types, explain when to use each, and share real-world influencer gifting note examples that actually work. These are the kinds of messages that have opened doors, built real connections, and led to long-term collabs for our users.

1️⃣ The classic introduction note

This is your go-to when you're reaching out to a creator for the first time — especially if there's no previous relationship. First impressions matter, and the key here is clarity + personalization.

You want to show that this isn't just a mass outreach or another vague “we love your vibe” message. You’ve done your homework. You know who they are. And more importantly — why your product might genuinely make sense for them.

But quick heads-up: your subject line carries a lot of weight. It's your first and often only shot to get opened. Avoid vague or clickbaity lines like “A little gift heading your way” — it can feel spammy and get buried in their inbox.

Subject line: Jessica, we’d love to gift you our eco denim 💚

(That one’s clear, personal, and tells them what they’re getting and why it’s relevant to their content — without sounding like a mass promo.)

Example message:

Hi Jessica,

I’ve been following your sustainable fashion content for a while (your “1 dress 5 ways” reel from April? Genius 👏), and I couldn’t help but think of you when we launched our new eco-friendly denim line.

We’d love to gift you a pair of our newest biodegradable jeans — they’re made with organic cotton, dyed naturally, and shipped in compostable packaging. No strings attached — just a thank you for spreading the slow fashion message in such a smart, stylish way.

Can you confirm if you're still at 123 Main Street, Portland? Just want to make sure your gift finds you safely.

Warmly,  

Mark  

Brand Partnerships | EcoThreads  

mark@ecothreads.com | @ecothreads  

Why this works:

• Clear subject line: No vague “gift” talk. It says what it is and why it matters to that creator. Bonus points for a clean emoji to boost open rates.

• Genuine personalization: It calls out a specific post, not just “I love your content.” That proves it’s not a mass mail.

• Aligned value: The product fits seamlessly with her niche — sustainability. And it’s presented as a natural extension of her content, not a hard sell.

• No-pressure tone: There’s no immediate ask. It’s a gift, not a transaction. That builds trust — and often leads to a post anyway.

• Professional but warm close: It provides legit contact info and social, so it feels safe and credible (no sketchy Gmail or untraceable handles).

2️⃣ The Milestone Celebration Note

There’s something about showing up for people when they hit a big moment — and in influencer marketing, that’s one of the most underrated plays. When someone hits a milestone like 10K, 100K, or that shiny blue checkmark, it’s a great time to reach out with a gift that just says, “Hey, we see you — and we’re cheering you on.”

This type of note works really well because it doesn’t feel like a pitch. It’s not transactional. It’s just one brand saying, “We appreciate what you do.”

But that doesn’t mean you can send just anything and expect results. You’ve gotta make it personal, make it relevant, and most of all — keep it chill.

Try a subject line like: Taylor, we saw your 100K — and we’ve got a surprise for you 🎁

Hey Taylor,

Saw you hit 100K — that’s huge! 🚀 I remember when I first came across your page back when you were around 20K. You've built such a tight, loyal community, especially around sustainability — seriously inspiring.

So yeah, we wanted to send you a little something to mark the moment. It’s a bundle of a few of our top zero-waste kitchen products — no strings, just a gift from us to you because we love what you're doing.

Is your PO box still #4821 downtown? Just wanna make sure it lands in the right hands.

Can’t wait to see what you do next — congrats again 🙌

Sarah  

Community Manager | ZeroWaste Kitchen  

sarah@zerowastekitchen.com | @zerowastekitchen

Why this version hits better:

• It sounds like a real person — casual, warm, no overhyped marketing tone.

• References to their past work — not just “congrats,” but “I saw you grow from 20K.”

• Gift feels relevant — zero-waste products for a creator into sustainability? Makes sense.

• No pressure to post — this builds trust.

• Quick logistics check — confirms the address without sounding robotic.

3️⃣ The Holiday/Seasonal Note

Timing can totally make or break your influencer gifting outreach. Some of the best-performing gifting campaigns I’ve seen on IQFluence? They weren’t sent on a random Tuesday. They were tied to moments that actually meant something — holidays, milestones, cultural events that aligned with the brand’s values and the creator’s vibe.

Here’s the thing though: don’t just hop on a holiday trend because everyone is doing it. You’re not here to spam Valentine’s gift boxes to tech creators or send pumpkin spice candles to a minimalist. Be picky. Be real. Earth Day? Makes total sense if your brand is eco-focused. Otherwise, skip it.

Subject line: Your Earth Day gift from ReNew Apparel 🌱 

Happy Earth Day! 🌍  

I’ve been following your content on sustainable fashion for a while now, and honestly — you’re one of the creators who actually *walks the talk*. That upcycled denim reel you posted last week? Yeah, our whole team loved it. 💚

So, in the spirit of Earth Day, we wanted to send over a little thank-you. We’ve put together a curated gift from our new summer drop — all made with recycled fabrics we think totally match your clean, minimal style. No need to post, no pressure. Just something from one eco-lover to another.

Is 789 Oak Lane, Apt 12 in Seattle still the right spot to send it?

Keep being awesome,  

Alex  

Sustainability Lead | ReNew Apparel  

alex@renewapparel.com | @renewapparel  

Why this email actually works:

✅ Subject line breakdown

• Brand name’s right there — no “who is this?” moment.

• The phrase “your Earth Day gift” screams personal, not promo.

• And yes, that 🌱 is doing just enough — festive, on-theme, but not gimmicky.

✅ Email copy breakdown

• Warm, personal open: Starts with a compliment that actually references their content. It doesn’t say “we love your work” — it shows it.

• It’s not a pitch: It’s a genuine thank-you. That “no strings” vibe makes a huge difference.

• Easy logistics: Asking to confirm the address is chill and respectful — not robotic.

• The sign-off feels human: A real name, a real job title, real social handles. No weird “Team ReNew” signatures that feel like corporate spam.

See that word “curated”? Way better than calling it a “sample” or “product.” It makes the gift feel special — like something you handpicked, not something you’re mass mailing. It’s little details like this that turn a cold pitch into a hell yes.

4️⃣ The exclusive preview note

You know what always makes creators feel like VIPs? Getting access to something before the rest of the world sees it. When you offer an early peek at a launch — and frame it like insider info, not just another “freebie” — your outreach instantly feels more valuable.

In fact, campaigns I’ve seen on IQFluence that used this sneak-peek style got up to 75% higher engagement than standard gifting messages. It taps into what creators love most: being in the loop, being first, and bringing their followers along for the ride.

Subject Line: Sneak peek? We picked a pre-launch gift just for you 👀

Your recent reel on layering fall pieces was 🔥 — especially the oversized scarf trick. (Yes, I saved it and tried it.)

So here’s the deal: our Fall capsule collection drops in two weeks, but we’ve already set aside something special for you — our new cashmere-blend sweater in that earthy tone you feature so often.

No pressure to share (unless you love it). We just thought you might enjoy being the first to try it — and maybe style it your way before it hits the store.

Still shipping to 555 Fashion Ave, NYC?

Taylor  

Creative Director | Capsule Clothing  

taylor@capsuleclothing.com | @capsuleclothing

Why this email actually hits different (and gets replies):

• “Pre-launch gift” = instant value + insider status. Let’s be honest — "exclusive preview of our new collection" sounds like a press release or a newsletter subject. But “pre-launch gift”? That instantly tells the influencer they’re getting something before everyone else, and it’s theirs to keep. You’re not just tossing them a sample to test — you’re inviting them into your inner circle. It makes them feel like an insider, not just a marketing pawn.

• A real personalized hook, not just flattery. We’re not just saying “Love your autumn content” — we’re naming the specific video, the scarf trick, and even admitting we tried it. That tiny detail screams real fan, not random brand. And trust me, creators can sniff out fake compliments from a mile away. This feels natural and sincere — like a DM from someone who genuinely follows them.

• Compliment = confidence boost, not cringe. We’re giving props for something specific, not just tossing out “Your style is so cool!” vibes. It’s more like, “Hey, this exact post stuck with me — and it actually influenced our pick for your gift.” That shows respect for their creative choices. And honestly? Everyone wants to feel like their content is seen and remembered.

• “We set this aside for you” = not another box in the pile. This line is gold because it says: we thought about you. It doesn’t sound like we mass-sent a hundred boxes and hoped for the best. It feels curated, intentional — like you’re getting the VIP treatment. Even if they know it’s part of a campaign, the care behind it makes it stand out.

🪄 Bonus: “Gift” ≠ “Sample”. One word swap — and it changes the whole energy. “Sample” feels like homework. “Gift” feels like a surprise. When you say gift, you’re saying: “This is yours, no strings. We appreciate you.” That subtle shift lowers their guard and builds connection. And in gifting campaigns, trust is your best friend.

5️⃣ The genuine fan note

Sometimes the best influencer messages don’t come from your marketing team — they come from someone on your team who’s a legit fan. And when that’s the case? Let it shine. If your social media manager survived lockdown thanks to an influencer’s workout series? Say it. That kind of authenticity cuts through the noise in a sea of robotic outreach.

I’ve seen this “fan-first” format work beautifully with IQFluence brands. But here’s the key: you’ve got to back it up with specifics and a product that actually fits their content — otherwise it risks sounding like a weird flex.

Subject: Your HIIT challenge got me through 2020 — this is a thank-you 💪

Okay, I have to say this — your home workouts *literally* saved my sanity during lockdown. That 30-day HIIT challenge? I followed it (and yeah, collapsed on Day 14, but still… made it to the end 😅). You’ve been my go-to ever since.

So I wanted to send over something as a small thank-you — we’ve put together a recovery-focused influencer gift box with a few of our new supplements. I’ve been using them myself post-leg-day (which I now blame you for weekly, by the way). Thought they’d fit right into your routine and maybe even spark some new content ideas.

Still shipping to 1234 Fitness Way, Miami?

Appreciate all the energy you bring,  

Jamie  

Community Lead | PeakNutrition  

jamie@peaknutrition.com | @peaknutrition  

Why this email actually hits (and feels like a real person sent it): 

• Super personal and specific copy: This is how you prove you're not mass mailing. You’re referencing the exact series, even down to Day 14. This tells the creator: “You were part of my life.”

• No fake flattery: It doesn’t say “we love your brand!” — it says “you got me through a hard time.” That’s a whole different emotional lane.

• The product actually fits: This is where a lot of campaigns go wrong. But here, the recovery supplements directly match the content — workouts. It’s not a stretch, it’s supportive.

🪄 Extra Tip: If someone on your team is already a fan of the influencer you’re gifting, let them write the first draft. You can polish it later — but the heart of that message is usually stronger than anything a strategist can script. It’ll feel real because it is.

6️⃣ The follow-up appreciation note

You know what really surprises creators? When a brand doesn’t disappear after the first collab. I’ve seen this again and again with IQFluence clients: the biggest wins come from thoughtful follow-ups. Not just “thanks for the post,” but real gratitude, backed up with another surprise gift and a personal note that says, “we see you.”

This kind of thank-you note helps your brand stand out and keeps the door open for future content — because it’s not just transactional anymore. It’s a relationship.

Subject: That review was incredible — we had to say thanks again 🌿

Your review of our sustainable skincare line last month? Genuinely one of the most thoughtful pieces of content we’ve seen. You didn’t just say you liked it — you broke down the ingredients, explained how they worked, and honestly made our whole team feel like we were seen.

We wanted to send you a little something to say thanks — a few favorites from our new limited-edition collection (they’re not out yet, so this is a bit of an early sneak peek).

No pressure to share anything — this one’s just for you. But if you do try them, we’d love to hear what you think.

Warmly,  

Morgan  

Founder | GlowNaturally  

morgan@glownaturally.com | @glownaturally  

Let’s break it down — why this email works:

• Email copy starts with a compliment that lands: “One of the most thoughtful pieces of content we’ve seen” hits harder than “you were supportive.” It tells the creator that their time and effort mattered.

• Specific praise: Breaking down exactly what you appreciated — the ingredient explanations, the depth — shows this isn’t a copy-paste thank-you.

• The gift feels like a true gesture: Framing it as “a little something” and “not out yet” adds value without pressure.

💡 Bonus insight: Gifting is often seen as a one-and-done — but the real magic happens in the second message. The thank-you note that arrives after the post? That’s the one they remember. It says: we’re not just here for impressions, we’re here for partnership.

How to Structure a Gifting Note (That Actually Gets Read + Replied To)

So, you’ve picked your gifting note type — now what? Time to write the actual message. And yes, this part can feel intimidating… but it doesn’t have to be.

After helping brands run thousands of outreach emails through the IQFluence platform (and watching what works vs. what dies in the inbox), I’ve seen some clear patterns. When a note feels personal, easygoing, and thoughtfully crafted — creators are way more likely to reply, post, and even stay in touch.

Here’s the structure I use and recommend to our users — it’s your go-to influencer gift note example that adapts to any brand, audience, or product. Just tweak the tone and product details, and you’re golden.

Subject Line: Your 3-Second First Impression

Let’s be real — if your subject line doesn’t hook them, your beautifully written email doesn’t matter. Influencers get dozens of pitches a day, so your subject is your only shot to stand out.

You want it to feel:

• Personalized (use their name if you can)

• Benefit-driven (what’s in it for them?)

• Curious, not clickbait (build interest without sounding shady)

✅ Subject line that works: "Emma, a special gift heading your way this week 💌"

Why it works:

• It uses their name (feels direct)

• It teases a benefit (a gift)

• The phrase "this week" creates gentle urgency

• The 💌 emoji softens it and makes it feel fun, not spammy

👉 Pro tip: Before sending, ask yourself — “Would I open this if I had 50 other emails today?” If not, rewrite it until the answer is yes.

Personalized Opening: Ditch the Template Vibes

The second they open your message, you’ve got maybe 3 seconds to prove you’re not sending a copy-paste template.

The best openings:

• Mention something specific from their content

• Make it feel like a human is writing, not a brand bot

• Relate your product or campaign to their style or message

✅ Example:

Your recent video on minimalist apartment decor really stood out — especially how you transformed that tricky corner with just a few statement pieces. That vibe actually inspired our latest collection.

Why this works: You’re not just saying “love your content” — you’re showing them exactly what you loved. This signals respect and attention to detail, which instantly makes them more likely to keep reading.

The Value Proposition: Make It About Them

This is where many brands fumble — they jump into how cool their product is without connecting it to the creator.

Here’s the fix: frame your product as a gift that fits their world. Make it obvious that you chose it for a reason, not just because it was sitting in your stock room.

✅ Example:

We thought our new ceramic vase set would be the perfect fit for your neutral-toned aesthetic — especially that sand-colored piece.

Honestly, it feels like it belongs on the floating shelf you styled in your last home tour. We’ve included both the tall and short versions so you can play around with different layouts if you're in the mood.

Why this works: You’re not just gifting — you’re curating. You’ve done the work of imagining how it fits into their content, and that level of thoughtfulness builds trust fast.

A No-Pressure Ask: Keep It Low-Key

Here’s a little secret: the best influencer gifting campaigns don’t feel like campaigns. They feel like relationship-building. And that starts with not forcing the content.

✅ Example:

There’s absolutely no pressure to post — we just really appreciate the creativity and energy you share with your audience. If you do end up loving it and want to share, we’d be thrilled to be part of your content. You can tag us @modernceramics if it feels right.

Why this works: You’re making space for genuine engagement, not just fulfilling KPIs. Creators appreciate that freedom, and ironically, they’re more likely to post when it’s not expected.

Logistics: Make It Easy for Them

No one likes chasing down tracking numbers or fixing shipping mistakes. Make this part crystal clear and friendly.

✅ Example:

Need a different style, size, or address change? Just reply — happy to tweak it.

Why this works: It’s casual, efficient, and flexible — like you’re helping, not asking for anything. And that shows professionalism with heart.

Signature: Be a Real Person

This last bit might seem small, but it makes a big difference. Sign off with your real name, title, and contact options— so they know who’s behind the email and how to reach you.

✅ Example:

Warmly,  

Jordan Taylor  

Creative Partnerships | Modern Ceramics  

jordan@modernceramics.com | @modernceramics  

Instagram: @modernceramic_partnerships

Why this works: It adds transparency, credibility, and just the right amount of polish. And if they want to scope you out on IG before replying? They can.

The complete email copy

When you combine these parts, you’ve got an influencer gifting note that feels personal, valuable, respectful, and easy to engage with. And this isn’t theory — I’ve seen brands using this structure hit open rates over 85%, with response rates north of 60%, even in saturated niches.

Subject: Emma, a special gift heading your way this week 💌

Hi Emma,

Your recent video on minimalist apartment decor really stood out — especially how you transformed that tricky corner with just a few statement pieces. That vibe actually inspired part of our new collection.

So, we wanted to send over a little something to say thanks. I thought our new ceramic vase set would be perfect for your neutral aesthetic — especially the sand-toned one that would look amazing on that floating shelf from your last home tour. We included both sizes so you can play around with layouts.

No pressure to share anything — this is just a small thank-you for all the inspiration your content has brought our team. But if you do feel like posting, feel free to tag us @modernceramics.

Still at 123 Creator Lane in Los Angeles? The package is going out tomorrow and I want to make sure it lands safely.

If you’d like a different color or style, or need us to send it elsewhere, just let me know — happy to adjust the gift to better fit you.

Warmly,  

Jordan Taylor  

Creative Partnerships | Modern Ceramics  

jordan@modernceramics.com | @modernceramics  

Instagram: @modernceramic_partnerships

This format works whether you're sending:

• Free samples for influencers in beauty or skincare

• A pre-release influencer package for tech or fashion

• Or even thank you notes for collaboration after a post goes live

No matter the use case, what matters most is this: Every creator should feel seen, not used. That one shift in your outreach mindset? It changes everything.

And if you’re still looking for the right creators to send those gifts to?
👉 Try IQFluence free for 7 days and find the perfect match for your next campaign.

3 Influencer Gifting Notes Templates

So, after analyzing many examples of how brands create influencer notes, we have gathered three ideal emails.

Here, you can check out and copy (Ctrl + C) three different templates of thank you note to influencers' examples.

1. Personalized Gifting Note

Personalized Gifting Note is unique because it shows a genuine and tailored approach to building relationships with influencers or customers. It suits businesses and agencies of all sizes who want to boost marketing relationships with influencers.

Subject: A Small Gift from [Brand Name]

Dear [Influencer’s Name],

 

We really enjoy your content and the creativity you bring to everything you share — your recent [specific content, e.g., “fashion haul video”] really stood out.

We’ve put together a small gift we thought you’d appreciate: a curated selection of [mention gift, e.g., “handmade skincare products”] that we feel matches your style.

Could you please confirm if your shipping address is still the same? Let us know if anything needs to be updated.

We’d love to see how you end up using the products — feel free to tag us @brandhandle if you’d like to share.

Best regards,

[Your Name]
[Your Position] | [Brand Name]
[Company Website] | [Social Media]

2. Birthday Gifting Note

A birthday gifting note is unique because it combines a personal celebration with a thoughtful gift. It shows appreciation in a way that feels special and tailored to the individual. This is ideal for businesses, brands, and agencies looking to build strong, personalized relationships with influencers, clients, or partners, especially those who value meaningful gestures. 

Subject: Happy Birthday, [Influencer’s Name]! A Little Gift for You 🎉

Dear [Influencer’s Name],

 

Happy Birthday! 🎂 We couldn’t let the day go by without sending a little something special your way.

Thank you for the inspiration and positive energy you bring — we really appreciate the work you do, and we hope this gift adds a bit of joy to your day.

Could you please confirm if your shipping address is still up to date? Let us know if anything has changed.

Wishing you a great year ahead — full of creativity, success, and good moments.

Best,

[Your Name]
[Your Position] | [Brand Name]
[Company Website] | [Social Media]

3. Professional & Formal Gifting Note

A Professional & Formal Gifting Note is unique because it maintains a respectful tone while expressing gratitude, making it ideal for business relationships where professionalism is key. 

This note is perfect for brands or agencies aiming to build strong, respectful connections with clients, partners, or influencers in more formal or corporate settings.

Subject: A Token of Appreciation from [Brand Name]

Dear [Influencer’s Name],

 

Thank you for your collaboration and the thoughtful content you’ve created. Your approach and authenticity are a great fit with our brand, and it’s been a real pleasure working with you!

As a small token of appreciation, we’d love to send you a gift — something we hope you’ll enjoy.

Could you please confirm if your shipping address is still current? Let us know if anything needs to be updated.

If you have any questions or feedback, feel free to reach out anytime.

Best regards,

[Your Name]
[Your Position] | [Brand Name]
[Company Website] | [Social Media]

4 Typical Mistakes to Avoid When Drafting A Note

Let’s review common mistakes that often occur when writing a note to influencer, so you can avoid them and make your notes more effective.

Generic Messages 

Using one-size-fits-all notes that lack personalization can feel impersonal and insincere. Influencers value a personal connection, so sending a generic message can make them feel like they're just another name on a list. 

Instead, take the time to tailor your message to each influencer, acknowledging their unique content style and why you think your product would be a great fit for them.

I tested both generic and highly personalized emails within a single project. The highly personalized emails achieved a 35.5% higher CTR compared to the generic ones.

Elen

Chief Product Officer at IQFluence

Example:

“Hi,

We love your content and wanted to send you this gift. We hope you enjoy it and share it with your followers.

Thanks,

[Brand Name]”

Why it is a mistake: The message is too general, lacks any personalisation, and doesn’t mention anything specific about the influencer or their content. It makes this email impersonal and less engaging.

Misspelled Names or Incorrect Information 

Typos or mistakes in the influencer's name or details create a lack of professionalism. 

It is better to double check the influencer's name on social media.

Besides, check your grammar and spelling mistakes with convenient applications such as Grammarly and LanguageTool.

Example:

“Hi Marry,

We absolutely love your content and are so excited to send you this gift! We hope you enjoy it and share it with your followers.

Best,

[Brand Name]”

Why it’s a mistake: The influencer’s name is misspelled as “Marry” instead of “Mary”, which looks unprofessional.

No Subject or All in Capse Subject

A message without a subject can easily be overlooked or ignored, especially in an inbox filled with other emails. Without a clear subject, the recipient may not even know the purpose of the email, leading to a missed opportunity.

Bad example                                                                       Good example:

Too Much Promotion 

Overly promotional language can make the note feel more like an advertisement rather than a thoughtful gift.

As you can see, half of the influencer gift letter is dedicated to the product and promotion instead of a shorter, clearer call to action. Most influencers won’t even read it or may not realize it's a gifting note, mistaking it for just an advertisement.

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What is gifting in influencer marketing?

Gifting in influencer marketing involves sending products to influencers to promote your brand.

What is an influencer gift note?

An influencer gift note is a personalized message accompanying the product, expressing appreciation and encouraging engagement.

What do you write in a gift note?

In a collaboration thank you note to influencers, you write a thank-you message and highlight why the product suits them.

What is the difference between gifting and giveaway?

Gifting is a one-sided gift for partners like influencers, while a giveaway involves a chance for followers to win something.

How to gift influencers?

Here are some great influencer gift ideas: a free influencer box with your products, complimentary free samples for influencers, handwritten gift notes, and a personalized influencer card with discounts — all of which can significantly boost LTV.