How to write an influencer gift note example [9 templates]

6 types of gifting notes

When brands first start using IQFluence, I almost always hear the same question: "What should I actually write in the message?"

Totally fair question — and here’s the truth: there’s no single note that works for everyone, every time. What does make a difference is the type of relationship you have with the creator and the context behind your outreach. Cold message? Warm lead? Celebrating a milestone? All of that matters.

After seven years in influencer marketing and helping hundreds of brands craft their gifting outreach with our platform, I’ve noticed some clear patterns. In fact, I’ve broken down the most effective influencer gifting messages into six go-to types — each one with its own goal, tone, and best-case use.

I’ll walk you through those six types, explain when to use each, and share real-world influencer gifting note examples that actually work. These are the kinds of messages that have opened doors, built real connections, and led to long-term collabs for our users.

1️⃣ The classic introduction note

This is your go-to when you're reaching out to a creator for the first time — especially if there's no previous relationship. First impressions matter, and the key here is clarity + personalization.

You want to show that this isn't just a mass outreach or another vague “we love your vibe” message. You’ve done your homework. You know who they are. And more importantly — why your product might genuinely make sense for them.

But quick heads-up: your subject line carries a lot of weight. It's your first and often only shot to get opened. Avoid vague or clickbaity lines like “A little gift heading your way” — it can feel spammy and get buried in their inbox. 

Why this works:

• Clear subject line: No vague “gift” talk. It says what it is and why it matters to that creator. Bonus points for a clean emoji to boost open rates.

• Genuine personalization: It calls out a specific post, not just “I love your content.” That proves it’s not a mass mail.

• Aligned value: The product fits seamlessly with her niche — sustainability. And it’s presented as a natural extension of her content, not a hard sell.

• No-pressure tone: There’s no immediate ask. It’s a gift, not a transaction. That builds trust — and often leads to a post anyway.

• Professional but warm close: It provides legit contact info and social, so it feels safe and credible (no sketchy Gmail or untraceable handles).

2️⃣ The Milestone Celebration Note

There’s something about showing up for people when they hit a big moment — and in influencer marketing, that’s one of the most underrated plays. When someone hits a milestone like 10K, 100K, or that shiny blue checkmark, it’s a great time to reach out with a gift that just says, “Hey, we see you — and we’re cheering you on.”

This type of note works really well because it doesn’t feel like a pitch. It’s not transactional. It’s just one brand saying, “We appreciate what you do.”

But that doesn’t mean you can send just anything and expect results. You’ve gotta make it personal, make it relevant, and most of all — keep it chill.

Why this version hits better:

• It sounds like a real person — casual, warm, no overhyped marketing tone.

• References to their past work — not just “congrats,” but “I saw you grow from 20K.”

• Gift feels relevant — zero-waste products for a creator into sustainability? Makes sense.

• No pressure to post — this builds trust.

• Quick logistics check — confirms the address without sounding robotic.

3️⃣ The Holiday/Seasonal Note

Timing can totally make or break your influencer gifting outreach. Some of the best-performing gifting campaigns I’ve seen on IQFluence? They weren’t sent on a random Tuesday. They were tied to moments that actually meant something — holidays, milestones, cultural events that aligned with the brand’s values and the creator’s vibe.

Here’s the thing though: don’t just hop on a holiday trend because everyone is doing it. You’re not here to spam Valentine’s gift boxes to tech creators or send pumpkin spice candles to a minimalist. Be picky. Be real. Earth Day? Makes total sense if your brand is eco-focused. Otherwise, skip it.

Why this email actually works:

✅ Subject line breakdown

• Brand name’s right there — no “who is this?” moment.

• The phrase “your Earth Day gift” screams personal, not promo.

• And yes, that 🌱 is doing just enough — festive, on-theme, but not gimmicky.

✅ Email copy breakdown

• Warm, personal open: Starts with a compliment that actually references their content. It doesn’t say “we love your work” — it shows it.

• It’s not a pitch: It’s a genuine thank-you. That “no strings” vibe makes a huge difference.

• Easy logistics: Asking to confirm the address is chill and respectful — not robotic.

• The sign-off feels human: A real name, a real job title, real social handles. No weird “Team ReNew” signatures that feel like corporate spam.

See that word “curated”? Way better than calling it a “sample” or “product.” It makes the gift feel special — like something you handpicked, not something you’re mass mailing. It’s little details like this that turn a cold pitch into a hell yes.

4️⃣ The exclusive preview note

You know what always makes creators feel like VIPs? Getting access to something before the rest of the world sees it. When you offer an early peek at a launch — and frame it like insider info, not just another “freebie” — your outreach instantly feels more valuable.

In fact, campaigns I’ve seen on IQFluence that used this sneak-peek style got up to 75% higher engagement than standard gifting messages. It taps into what creators love most: being in the loop, being first, and bringing their followers along for the ride.

Why this email actually hits different (and gets replies):

• “Pre-launch gift” = instant value + insider status. Let’s be honest — "exclusive preview of our new collection" sounds like a press release or a newsletter subject. But “pre-launch gift”? That instantly tells the influencer they’re getting something before everyone else, and it’s theirs to keep. You’re not just tossing them a sample to test — you’re inviting them into your inner circle. It makes them feel like an insider, not just a marketing pawn.

• A real personalized hook, not just flattery. We’re not just saying “Love your autumn content” — we’re naming the specific video, the scarf trick, and even admitting we tried it. That tiny detail screams real fan, not random brand. And trust me, creators can sniff out fake compliments from a mile away. This feels natural and sincere — like a DM from someone who genuinely follows them.

• Compliment = confidence boost, not cringe. We’re giving props for something specific, not just tossing out “Your style is so cool!” vibes. It’s more like, “Hey, this exact post stuck with me — and it actually influenced our pick for your gift.” That shows respect for their creative choices. And honestly? Everyone wants to feel like their content is seen and remembered.

• “We set this aside for you” = not another box in the pile. This line is gold because it says: we thought about you. It doesn’t sound like we mass-sent a hundred boxes and hoped for the best. It feels curated, intentional — like you’re getting the VIP treatment. Even if they know it’s part of a campaign, the care behind it makes it stand out.

🪄 Bonus: “Gift” ≠ “Sample”. One word swap — and it changes the whole energy. “Sample” feels like homework. “Gift” feels like a surprise. When you say gift, you’re saying: “This is yours, no strings. We appreciate you.” That subtle shift lowers their guard and builds connection. And in gifting campaigns, trust is your best friend.

5️⃣ The genuine fan note

Sometimes the best influencer messages don’t come from your marketing team — they come from someone on your team who’s a legit fan. And when that’s the case? Let it shine. If your social media manager survived lockdown thanks to an influencer’s workout series? Say it. That kind of authenticity cuts through the noise in a sea of robotic outreach.

I’ve seen this “fan-first” format work beautifully with IQFluence brands. But here’s the key: you’ve got to back it up with specifics and a product that actually fits their content — otherwise it risks sounding like a weird flex.

Why this email actually hits (and feels like a real person sent it): 

• Super personal and specific copy: This is how you prove you're not mass mailing. You’re referencing the exact series, even down to Day 14. This tells the creator: “You were part of my life.”

• No fake flattery: It doesn’t say “we love your brand!” — it says “you got me through a hard time.” That’s a whole different emotional lane.

• The product actually fits: This is where a lot of campaigns go wrong. But here, the recovery supplements directly match the content — workouts. It’s not a stretch, it’s supportive.

🪄 Extra Tip: If someone on your team is already a fan of the influencer you’re gifting, let them write the first draft. You can polish it later — but the heart of that message is usually stronger than anything a strategist can script. It’ll feel real because it is.

6️⃣ The follow-up appreciation note

You know what really surprises creators? When a brand doesn’t disappear after the first collab. I’ve seen this again and again with IQFluence clients: the biggest wins come from thoughtful follow-ups. Not just “thanks for the post,” but real gratitude, backed up with another surprise gift and a personal note that says, “we see you.”

This kind of thank-you note helps your brand stand out and keeps the door open for future content — because it’s not just transactional anymore. It’s a relationship.

Let’s break it down — why this email works:

• Email copy starts with a compliment that lands: “One of the most thoughtful pieces of content we’ve seen” hits harder than “you were supportive.” It tells the creator that their time and effort mattered.

• Specific praise: Breaking down exactly what you appreciated — the ingredient explanations, the depth — shows this isn’t a copy-paste thank-you.

• The gift feels like a true gesture: Framing it as “a little something” and “not out yet” adds value without pressure.

💡 Bonus insight: Gifting is often seen as a one-and-done — but the real magic happens in the second message. The thank-you note that arrives after the post? That’s the one they remember. It says: we’re not just here for impressions, we’re here for partnership.

How to Structure a Gifting Note (That Actually Gets Read + Replied To)

So, you’ve picked your gifting note type — now what? Time to write the actual message. And yes, this part can feel intimidating… but it doesn’t have to be.

After helping brands run thousands of outreach emails through the IQFluence platform (and watching what works vs. what dies in the inbox), I’ve seen some clear patterns. When a note feels personal, easygoing, and thoughtfully crafted — creators are way more likely to reply, post, and even stay in touch.

Here’s the structure I use and recommend to our users — it’s your go-to influencer gift note example that adapts to any brand, audience, or product. Just tweak the tone and product details, and you’re golden.

Subject Line: Your 3-Second First Impression

Let’s be real — if your subject line doesn’t hook them, your beautifully written email doesn’t matter. Influencers get dozens of pitches a day, so your subject is your only shot to stand out.

You want it to feel:

• Personalized (use their name if you can)

• Benefit-driven (what’s in it for them?)

• Curious, not clickbait (build interest without sounding shady)

✅ Subject line that works: "Emma, a special gift heading your way this week 💌"

Why it works:

• It uses their name (feels direct)

• It teases a benefit (a gift)

• The phrase "this week" creates gentle urgency

• The 💌 emoji softens it and makes it feel fun, not spammy

👉 Pro tip: Before sending, ask yourself — “Would I open this if I had 50 other emails today?” If not, rewrite it until the answer is yes.

Personalized Opening: Ditch the Template Vibes

The second they open your message, you’ve got maybe 3 seconds to prove you’re not sending a copy-paste template.

The best openings:

• Mention something specific from their content

• Make it feel like a human is writing, not a brand bot

• Relate your product or campaign to their style or message

✅ Example:

Your recent video on minimalist apartment decor really stood out — especially how you transformed that tricky corner with just a few statement pieces. That vibe actually inspired our latest collection.

Why this works: You’re not just saying “love your content” — you’re showing them exactly what you loved. This signals respect and attention to detail, which instantly makes them more likely to keep reading.

The Value Proposition: Make It About Them

This is where many brands fumble — they jump into how cool their product is without connecting it to the creator.

Here’s the fix: frame your product as a gift that fits their world. Make it obvious that you chose it for a reason, not just because it was sitting in your stock room.

✅ Example:

We thought our new ceramic vase set would be the perfect fit for your neutral-toned aesthetic — especially that sand-colored piece.

Honestly, it feels like it belongs on the floating shelf you styled in your last home tour. We’ve included both the tall and short versions so you can play around with different layouts if you're in the mood.

Why this works: You’re not just gifting — you’re curating. You’ve done the work of imagining how it fits into their content, and that level of thoughtfulness builds trust fast.

A No-Pressure Ask: Keep It Low-Key

Here’s a little secret: the best influencer gifting campaigns don’t feel like campaigns. They feel like relationship-building. And that starts with not forcing the content.

✅ Example:

There’s absolutely no pressure to post — we just really appreciate the creativity and energy you share with your audience. If you do end up loving it and want to share, we’d be thrilled to be part of your content. You can tag us @modernceramics if it feels right.

Why this works: You’re making space for genuine engagement, not just fulfilling KPIs. Creators appreciate that freedom, and ironically, they’re more likely to post when it’s not expected.

Logistics: Make It Easy for Them

No one likes chasing down tracking numbers or fixing shipping mistakes. Make this part crystal clear and friendly.

✅ Example:

Need a different style, size, or address change? Just reply — happy to tweak it.

Why this works: It’s casual, efficient, and flexible — like you’re helping, not asking for anything. And that shows professionalism with heart.

Signature: Be a Real Person

This last bit might seem small, but it makes a big difference. Sign off with your real name, title, and contact options— so they know who’s behind the email and how to reach you.

✅ Example:

Warmly,  

Jordan Taylor  

Creative Partnerships | Modern Ceramics  

jordan@modernceramics.com | @modernceramics  

Instagram: @modernceramic_partnerships

Why this works: It adds transparency, credibility, and just the right amount of polish. And if they want to scope you out on IG before replying? They can.

The complete email copy

When you combine these parts, you’ve got an influencer gifting note that feels personal, valuable, respectful, and easy to engage with. And this isn’t theory — I’ve seen brands using this structure hit open rates over 85%, with response rates north of 60%, even in saturated niches.

This format works whether you're sending:

• Free samples for influencers in beauty or skincare

• A pre-release influencer package for tech or fashion

• Or even thank you notes for collaboration after a post goes live

No matter the use case, what matters most is this: Every creator should feel seen, not used. That one shift in your outreach mindset? It changes everything.

And if you’re still looking for the right creators to send those gifts to?
👉 Try IQFluence free for 7 days and find the perfect match for your next campaign.

3 Influencer Gifting Notes Templates

So, after analyzing many examples of how brands create influencer notes, we have gathered three ideal emails.

Here, you can check out and copy (Ctrl + C) three different templates of thank you note to influencers' examples.

1. Personalized Gifting Note

Personalized Gifting Note is unique because it shows a genuine and tailored approach to building relationships with influencers or customers. It suits businesses and agencies of all sizes who want to boost marketing relationships with influencers.

2. Birthday Gifting Note

A birthday gifting note is unique because it combines a personal celebration with a thoughtful gift. It shows appreciation in a way that feels special and tailored to the individual. This is ideal for businesses, brands, and agencies looking to build strong, personalized relationships with influencers, clients, or partners, especially those who value meaningful gestures. 

3. Professional & Formal Gifting Note

A Professional & Formal Gifting Note is unique because it maintains a respectful tone while expressing gratitude, making it ideal for business relationships where professionalism is key. 

This note is perfect for brands or agencies aiming to build strong, respectful connections with clients, partners, or influencers in more formal or corporate settings.

4 Typical Mistakes to Avoid When Drafting A Note

Let’s review common mistakes that often occur when writing a note to influencer, so you can avoid them and make your notes more effective.

Generic Messages 

Using one-size-fits-all notes that lack personalization can feel impersonal and insincere. Influencers value a personal connection, so sending a generic message can make them feel like they're just another name on a list. 

Instead, take the time to tailor your message to each influencer, acknowledging their unique content style and why you think your product would be a great fit for them.

"I tested both generic and highly personalized emails within a single project. The highly personalized emails achieved a 35.5% higher CTR compared to the generic ones."

Example:

“Hi,

We love your content and wanted to send you this gift. We hope you enjoy it and share it with your followers.

Thanks,

[Brand Name]”

Why it is a mistake: The message is too general, lacks any personalisation, and doesn’t mention anything specific about the influencer or their content. It makes this email impersonal and less engaging.

Misspelled Names or Incorrect Information 

Typos or mistakes in the influencer's name or details create a lack of professionalism. 

It is better to double check the influencer's name on social media.

Besides, check your grammar and spelling mistakes with convenient applications such as Grammarly and LanguageTool.

Example:

“Hi Marry,

We absolutely love your content and are so excited to send you this gift! We hope you enjoy it and share it with your followers.

Best,

[Brand Name]”

Why it’s a mistake: The influencer’s name is misspelled as “Marry” instead of “Mary”, which looks unprofessional.

No Subject or All in Capse Subject

A message without a subject can easily be overlooked or ignored, especially in an inbox filled with other emails. Without a clear subject, the recipient may not even know the purpose of the email, leading to a missed opportunity.

Bad example                                                                       Good example:

Too Much Promotion 

Overly promotional language can make the note feel more like an advertisement rather than a thoughtful gift.

As you can see, half of the influencer gift letter is dedicated to the product and promotion instead of a shorter, clearer call to action. Most influencers won’t even read it or may not realize it's a gifting note, mistaking it for just an advertisement.

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