How to write an influencer gift note example [9 templates]

8 Ways How Gifting Campaign Benefits Your Business

Remember when shops or marketplaces sent you a gift with your order? I bet it always lifted your mood and left a positive impression of the brand. The same goes for influencer gifting — but with even more benefits!👇

Increasing brand awareness

A survey revealed that 90% of influencer marketers run gifting programs, underscoring their effectiveness in boosting brand visibility.

When influencers receive and share your products on social media, they introduce your brand to their followers, amplifying your reach. On average, a micro-influencer's post can be seen by 10,000 to 50,000 followers, while macro-influencers can reach hundreds of thousands or even millions, depending on their audience size and engagement rates. 

Considering that audiences follow nano and micro-influencers not because they are celebrities but because they enjoy their content, an influencer’s audience tends to be highly loyal to what they promote. Even if 50% of their followers see your ad on the influencer’s page, it is highly likely to drive sales.

Boosting Lifetime Value (LTV)

Positive experiences with your products, shared by trusted influencers, can lead to increased customer loyalty and repeat purchases. 

This happens because followers perceive influencers as relatable and trustworthy, valuing their recommendations similarly to those from friends. When an influencer shares a genuine endorsement, it builds credibility, reduces hesitation, and encourages their audience to try the product, ultimately driving conversions and long-term brand loyalty.

For instance, Inkbox's marketing gifting campaign to 200 creators not only drove awareness but also built positive sentiment, encouraging repeat business.

Enhanced brand reputation

Thoughtful influencer gifting can significantly enhance your brand’s reputation. When brands are generous and pay attention to details, influencers feel valued and appreciated. That leads to a positive impression and a higher likelihood of genuine engagement.

In 2018, Patagonia, a well-known outdoor brand, launched the "Save the Blue Heart of Europe" campaign in collaboration with influencers like Alex Honnold, Yvon Chouinard, and others to protect Europe's last wild rivers from destructive hydropower projects. 

The campaign led to Patagonia’s increased brand reputation and loyalty with an image as an eco-conscious brand.

Strong Business Relationships

Gifting fosters stronger relationships with influencers, paving the way for more authentic and long-term collaborations. Especially when products are sent on special occasions and holidays. 

This approach feels less like an advertisement and more like a thoughtful gesture, making influencer tags appear natural and unobtrusive. That ultimately leads to higher engagement and more conversions.

Increasing Sales & Conversions

And of course, influencer endorsements can directly drive sales, as they not only influence their followers but also attract other influencers who may want to participate in gifting campaigns.

When influencers receive and genuinely enjoy a gifted product, they share honest reviews, making their recommendations more credible. Their followers trust their opinions, leading to increased interest and purchases.

In addition, influencers showcase products in real-life scenarios, making them more relatable and desirable. Seeing a favorite influencer use a product naturally encourages followers to make a purchase.

For example, luxury fashion & apparel Farfetch's gift-based collaborations with 1.2 k of influencers led to over $15.4 million in sales.

Differentiating Your Brand from Competitors

Unique and personalized gifting strategies can set your brand apart. 

In an era of constant consumption, businesses must offer unique value propositions to stay memorable. This ensures that customers recognize your product as a great deal when they see it in stores or online. For those influenced by an influencer’s recommendation, your brand becomes a symbol of trust and reliability.

Abbott Lyon automated influencer gifting campaigns across TikTok and Instagram, resulting in over 2,000 pieces of UGC content. 

It enhanced their distinct brand presence and generated cost-free ads.

Enhances Employee Engagement & Morale

While primarily external, successful influencer campaigns can boost internal morale. Seeing the brand's positive reception can motivate employees and instill pride in their work. Public recognition through influencer campaigns can energize teams, making them feel their efforts are impactful and appreciated.

Employees who witness successful influencer campaigns may be more inclined to become brand advocates themselves, sharing content and promoting the brand organically.

In addition, successful marketing fosters networking attracting top talents to your team and providing even more creative ideas.

Encourages Word-of-Mouth Marketing

Influencer content and UGC foster conversations and the sharing of opinions between influencers, their friends, family, and followers. Further discussions lead to organic word-of-mouth promotion at minimal cost.

These conversations create a ripple effect, where opinions are shared across various networks, expanding the brand's reach without requiring additional investment. As influencers and their followers engage with the content, it builds trust and authenticity, making the message feel more genuine. Over time, this organic word-of-mouth promotion can lead to increased brand awareness, customer loyalty, and even new customer acquisition. This happens through the power of personal recommendations and gifting influence.

Angel and Rocket's gifting campaign with baking influencers Kate and Louise (@craft_crumb) significantly boosted brand awareness and engagement. 

The campaign generated nearly 1,000 comments on the post and attracted 14,000 new followers, highlighting the powerful ripple effect of influencer-driven marketing.

Let’s review the existing gifting notes.👇

6 types of gifting notes

Gift notes play a key role in expressing gratitude and enhancing the gifting experience. Whether you’re thanking someone for their support, celebrating a special occasion, or expressing appreciation for a collaboration, the right note can make all the difference. 

There are different types of gifting notes, each tailored to the recipient and the occasion. Below are some common types that can elevate the gifting experience.👇

1. General Note

This type of note contains a simple, general message that can be sent to multiple recipients. It typically includes the influencer’s name, general subject and a short, thoughtful message expressing appreciation or gratitude without highlighting the unique influencer’s style.

Example:

Subject: A Small Gift to Show My Appreciation!

Hi [Recipient's Name],

 

I just wanted to send a little something your way as a token of my appreciation for all your support.

Thank you for being such an amazing part of this journey.

With gratitude,

 

[Your Name]

[Your Position] at [Company Name]

[Website URL]

2. Personalized Note

A personalized note is more detailed and tailored specifically for the recipient. It includes:

🎁 A longer, handwritten message crafted just for the influencer.

🎁 Customized gifts for influencers featuring the creator’s name or brand.

🎁 A uniquely designed influencer thank you notes for collaboration package to enhance the unboxing experience and handwritten influencer gift note with appreciation.

Example: 

Subject: A Special Gift Just for [Influencer’s Name]! 🎁

Dear [Influencer’s Name],

 

Hope you are doing well! We’d like to thank you for your professionalism and creativity throughout our partnership! Your contribution brought real value to our campaign, and we truly appreciate the thought and effort you put into it!

As a small token of appreciation, we’ve put together a gift that we hope reflects your minimalist beige style — something thoughtful and just for you 😊

Could you please confirm if your shipping address is still the same? Let me know if anything needs to be updated.

Looking forward to future collaborations.

Best regards,

 

[Your Name]

[Your Position] at [Company Name]

[Website URL]

As you can see, the personalized note is longer and highlights something unique about the creator, their style, etc. We add the influencer's name in the subject for more personalization, then express gratitude. In the next section, we further personalize the note. After that, we precise shipping information and close the letter with a detailed signature.

3. Holiday Notes

These influencer notes align with special occasions and festive celebrations like Birthday or New Year, or any other holiday.

Example: 

Subject: Happy Birthday [Influencer's Name]! 🎉🎂

Dear [Influencer's Name],

 

Happy Birthday! I hope you’re having a great day filled with good energy and people you enjoy.

Just wanted to say how much we’re grateful to be working with you. Your creativity and consistency have been a real asset to our collaboration! 

By the way, we’ve prepared a little birthday present. 

Could you please confirm if your shipping address is still the same? Let me know if anything has changed.

Wishing you a great year ahead — both personally and professionally.

Best,

 

[Your Name]

[Your Position] at [Company Name]

[Website URL]

We also include the influencer's name in the subject line, rather than using general terms. Begin the letter by addressing the influencer by name, congratulate them on the occasion, and personalize the message with specific mentions that are relevant to them. Be sure to clarify the shipping address details. 

Finally, close the email with a detailed signature. This approach can be applied to other holidays as well.

4. Campaign Collaboration Notes

When influencers participate in a specific campaign, sending them a well-crafted note can enhance their experience and encourage stronger engagement.

🎁 Pre-Campaign Welcome Note. Introduces the influencer to the campaign, provides key details, and expresses excitement about their participation.
🎁 Mid-Campaign Encouragement Note. A short message recognizing their efforts, engagement, and creativity so far.
🎁 Post-Campaign Appreciation Note. Thanks the influencer for their contribution, highlights key achievements, and expresses interest in future collaborations.

Example:

Subject: Excited to Have You on Board for [Campaign Name]!

Dear [Influencer’s Name],

 

We’re glad to have you on board for our upcoming [Campaign Name] campaign!

Here are a few key details to get started:

• Campaign Theme: [Brief description]

• Key Dates: [Deadlines or launch dates]

• Hashtags/Links to Use: [List here]

• Product Details: [Short info about the product/service]

We’ve also attached a brief with all the information you’ll need while preparing the content.

We’ve sent a special gift your way to help you get familiar with our products and get started. Please let us know once it arrives.

If you have any questions — don’t hesitate to reach out. We’re here to help.

Best regards,

[Your Name]

[Your Position] at [Company Name]

[Website URL]

Don’t forget the subject and begin with the influencer's name. In the following passage, include details about the campaign and its specifics. If necessary, attach a brief to ensure the influencer follows the script precisely.

5. Exclusive VIP & Ambassador Notes

For long-term influencer partners or VIP ambassadors, an exclusive note and best gifts for influencers can make them feel extra valued and strengthen brand loyalty.

🎁 Exclusive Membership Note. Welcomes the influencer as a brand ambassador and outlines special perks.
🎁 Anniversary Note. Celebrates the influencer’s continued partnership with the brand over time.
🎁 Limited Edition Gift Note. Sent when gifting a special product before its official launch to show appreciation for their ongoing support.

Example: 

Subject: A Special Gift, Just for You, [Influencer’s Name]! 🎁✨

Hi [Influencer’s Name],

 

We really appreciate the way you represent [Brand Name] — your content always feels authentic and thoughtfully crafted.

As a small thank-you, we’re sending you a limited-edition [Product Name] ahead of its official launch. We thought it would be a great fit for you, considering your [mention their relevant style/aesthetic — e.g., “clean, modern style” / “bold and creative approach”].

We’re excited to see how you choose to use it, and we hope you enjoy it.

Thanks again for being a part of the [Brand Name] community — and stay tuned, we’ve got more coming your way soon.

Best,

 

[Your Name]

[Your Position] at [Company Name]

[Website URL]

Limited-edition gifting always encourages customers to purchase your products more quickly. You should also personalize every part of your note, starting with the subject and highlighting the influencer’s style.

6. Milestone & Achievement Notes

These notes recognize and celebrate the influencer’s personal or professional achievements, fostering a deeper connection.

🎁 Follower Milestone Note. Congratulates the influencer on reaching a new follower milestone (e.g., 100K, 1M followers).
🎁 Award Recognition Note. Celebrates their nomination or win for industry awards.
🎁 New Venture Note. Supports their launch of a new project, such as a business, book, or collaboration.

Example: 

Subject: Congrats, [Influencer’s Name]! Your Achievement Deserves to Be Celebrated 🎉✨

Hi [Influencer’s Name],

 

We saw the news about your recent milestone — [milestone/achievement], and just wanted to say congratulations! It’s great to see your work getting the recognition it deserves.

To celebrate, we’ve sent you a small gift — something we thought would really suit your [style/aesthetic — e.g., “clean and modern looks” / “creative, trend-forward vibe”].

Thanks for being part of the [Brand Name] community. We’re always happy to support your journey and look forward to seeing what’s next for you.

All the best,

 

[Your Name]

[Your Position] at [Company Name]

[Website URL]

Here, we personalize the subject by including the influencer’s name, mention their achievement, and tailor the message about the gift. Also, don’t forget to include the signature.

How to Structure a Gifting Note

Due to years of working in influencer marketing our team saw many good and bad examples of gifting note samples. So we created a formula of how to make up influencer gifting notes eye-catching, meaningful, and differentiating.

Subject is a Must

The main thing is to attract the influencer's attention so the message won’t be sent to spam accidentally. The solution is short but clear subject where you state about gifting process opportunity

Pay attention to the fact that the subject line should typically be no more than 50-60 characters long and should not be in all caps to avoid being flagged as spam by algorithms.

Personalize Outreach

First of all, we can personalise the subject, adding the influencer’s name. Then greet the influencer, again mentioning his or her name. 

For example: 

Subject: [Marie], a special Thank-You Gift For You!

Dear [Marie],

In a gift selection paragraph, we highlight something unique about the creator’s content mentioning why we chose the gift. 

Instead of                                                                        Try

Encourage them to take action by asking to tag a product’s page across an influencer's social media.

Example 1: "We chose this limited-edition tote bag for you because of your effortlessly chic style and love for minimalist designs. We thought it would be the perfect accessory to complement your everyday look, and we can’t wait to see how you incorporate it into your content! Feel free to tag us."

Example 2: "Since you’ve mentioned your passion for eco-friendly products in your recent posts, we thought this sustainable skincare kit would be a perfect fit for you. We admire how you always choose products that align with your values, and we hope this gift adds a special touch to your routine. Can’t wait for you to try it. Feel free to tag us."

Example 3: "We selected this leather journal for you because of your creative and thoughtful approach to content creation. We know you love writing and planning, so we hope this gift helps inspire even more amazing ideas and projects for your followers! Feel free to tag us"

Shipping Details

Don’t forget to confirm the influencer’s shipping address, even if you’ve collaborated before, as they may have moved or prefer deliveries to a different location.

Best Practices for Confirming Shipping Details:

✅ Politely ask for the preferred delivery address instead of assuming it’s the same as before.

✅ Double-check the spelling of the street name, apartment number, and postal code to avoid delivery issues.

✅ If shipping internationally, verify any customs requirements or restrictions.

✅ Provide a tracking number once the package is sent to keep the influencer informed.

Example: 

“Marie, just to confirm, is the shipping address we have on file still the same? Please let me know if any details need to be updated.”

Signature

Sometimes, due to a lack of time, brands may neglect the signature, simply writing a name or the brand instead. To ensure your email looks professional and trustworthy, always include full company details.

In a closing and signature part we write detailed information about your marketing representative name and position, contact information, and website link.

Bad Example                                                                   Good Example

3 Influencer Gifting Notes Templates

So, after analyzing many examples of how brands create influencer notes, we have gathered three ideal emails.

Here, you can check out and copy (Ctrl + C) three different templates of thank you note to influencers' examples.

1. Personalized Gifting Note

Personalized Gifting Note is unique because it shows a genuine and tailored approach to building relationships with influencers or customers. It suits businesses and agencies of all sizes who want to boost marketing relationships with influencers.

Subject: A Small Gift from [Brand Name]

Dear [Influencer’s Name],

 

We really enjoy your content and the creativity you bring to everything you share — your recent [specific content, e.g., “fashion haul video”] really stood out.

We’ve put together a small gift we thought you’d appreciate: a curated selection of [mention gift, e.g., “handmade skincare products”] that we feel matches your style.

Could you please confirm if your shipping address is still the same? Let us know if anything needs to be updated.

We’d love to see how you end up using the products — feel free to tag us @brandhandle if you’d like to share.

Best regards,

[Your Name]
[Your Position] | [Brand Name]
[Company Website] | [Social Media]

2. Birthday Gifting Note

A birthday gifting note is unique because it combines a personal celebration with a thoughtful gift. It shows appreciation in a way that feels special and tailored to the individual. This is ideal for businesses, brands, and agencies looking to build strong, personalized relationships with influencers, clients, or partners, especially those who value meaningful gestures. 

Subject: Happy Birthday, [Influencer’s Name]! A Little Gift for You 🎉

Dear [Influencer’s Name],

 

Happy Birthday! 🎂 We couldn’t let the day go by without sending a little something special your way.

Thank you for the inspiration and positive energy you bring — we really appreciate the work you do, and we hope this gift adds a bit of joy to your day.

Could you please confirm if your shipping address is still up to date? Let us know if anything has changed.

Wishing you a great year ahead — full of creativity, success, and good moments.

Best,

[Your Name]
[Your Position] | [Brand Name]
[Company Website] | [Social Media]

3. Professional & Formal Gifting Note

A Professional & Formal Gifting Note is unique because it maintains a respectful tone while expressing gratitude, making it ideal for business relationships where professionalism is key. 

This note is perfect for brands or agencies aiming to build strong, respectful connections with clients, partners, or influencers in more formal or corporate settings.

Subject: A Token of Appreciation from [Brand Name]

Dear [Influencer’s Name],

 

Thank you for your collaboration and the thoughtful content you’ve created. Your approach and authenticity are a great fit with our brand, and it’s been a real pleasure working with you!

As a small token of appreciation, we’d love to send you a gift — something we hope you’ll enjoy.

Could you please confirm if your shipping address is still current? Let us know if anything needs to be updated.

If you have any questions or feedback, feel free to reach out anytime.

Best regards,

[Your Name]
[Your Position] | [Brand Name]
[Company Website] | [Social Media]

4 Typical Mistakes to Avoid When Drafting A Note

Let’s review common mistakes that often occur when writing a note to influencer, so you can avoid them and make your notes more effective.

Generic Messages 

Using one-size-fits-all notes that lack personalization can feel impersonal and insincere. Influencers value a personal connection, so sending a generic message can make them feel like they're just another name on a list. 

Instead, take the time to tailor your message to each influencer, acknowledging their unique content style and why you think your product would be a great fit for them.

I tested both generic and highly personalized emails within a single project. The highly personalized emails achieved a 35.5% higher CTR compared to the generic ones.

Elen

Chief Product Officer at IQFluence

Example:

“Hi,

We love your content and wanted to send you this gift. We hope you enjoy it and share it with your followers.

Thanks,

[Brand Name]”

Why it is a mistake: The message is too general, lacks any personalisation, and doesn’t mention anything specific about the influencer or their content. It makes this email impersonal and less engaging.

Misspelled Names or Incorrect Information 

Typos or mistakes in the influencer's name or details create a lack of professionalism. 

It is better to double check the influencer's name on social media.

Besides, check your grammar and spelling mistakes with convenient applications such as Grammarly and LanguageTool.

Example:

“Hi Marry,

We absolutely love your content and are so excited to send you this gift! We hope you enjoy it and share it with your followers.

Best,

[Brand Name]”

Why it’s a mistake: The influencer’s name is misspelled as “Marry” instead of “Mary”, which looks unprofessional.

No Subject or All in Capse Subject

A message without a subject can easily be overlooked or ignored, especially in an inbox filled with other emails. Without a clear subject, the recipient may not even know the purpose of the email, leading to a missed opportunity.

Bad example                                                                       Good example:

Too Much Promotion 

Overly promotional language can make the note feel more like an advertisement rather than a thoughtful gift.

As you can see, half of the influencer gift letter is dedicated to the product and promotion instead of a shorter, clearer call to action. Most influencers won’t even read it or may not realize it's a gifting note, mistaking it for just an advertisement.

Skyrocket your influencer marketing with IQFluence

Looking for influencers to cooperate with? Leverage IQFluence AI-powered influencer marketing tool to filter influencers that are worth your time, get in-depth reports and monitor campaigns. 

IQFluence offers competitive pricing without compromising quality. Whether you’re a startup or an established brand, our flexible plans ensure that you get the most value for your budget.

• 375 M+ influencer database with 15+ advanced filters

• Target your niche audience and secure your budget. 

• Vet influencers and analyze their followers

• Manage campaigns efficiently — track performance during and after execution.

• MediaPlan Builder: Leverage the latest data on key metrics from the past 30 days.

What is gifting in influencer marketing?

Gifting in influencer marketing involves sending products to influencers to promote your brand.

What is an influencer gift note?

An influencer gift note is a personalized message accompanying the product, expressing appreciation and encouraging engagement.

What do you write in a gift note?

In a collaboration thank you note to influencers, you write a thank-you message and highlight why the product suits them.

What is the difference between gifting and giveaway?

Gifting is a one-sided gift for partners like influencers, while a giveaway involves a chance for followers to win something.

How to gift influencers?

Here are some great influencer gift ideas: a free influencer box with your products, complimentary free samples for influencers, handwritten gift notes, and a personalized influencer card with discounts — all of which can significantly boost LTV.