Top 10 Influencer Platforms for 2025: Features & Pricing Review

How to Choose the Best Marketing Platform for Brand Collaborations? The List of Criteria

When you Google "influencer platform" you’re met with hundreds of different options, making it easy to get lost in the overwhelming choices. To navigate through the noise and avoid fancy, expensive apps with unnecessary features, focus on these six essential criteria:

• User-Friendly Interface. The platform should be intuitive and easy to use. A steep learning curve can slow you and your team down, preventing you from efficiently finding what you need. A clean, well-designed interface saves time and boosts productivity.

• Robust Filters for Both Influencers and Audiences. The more detailed the filters, the easier it is to find niche influencers who perfectly align with your brand. For example, the filter should be applied to both the influencer and their audience, including interests, lookalikes, and brand affinity, in addition to location, age, and gender. Advanced filtering options help you target the right audience with precision.

• Comprehensive Campaign Management. A good platform should allow you to monitor and control all campaign metrics in one place. This helps in adjusting budgets, optimizing strategies, and ensuring campaign success.

• In-depth Insights on Influencer Analysis, Audiences, and Viral Posts. Whether you're a business owner or a marketer, clear, well-structured reports featuring graphs and diagrams are essential. The platform should generate insights on influencer performance, his audience type, and popular posts. These reports help in decision-making, vetting influencers, and calculating key metrics like ROI. The more detailed and versatile the reporting system, the better.

• Affordable Pricing. Affordable pricing is a crucial factor, especially for small and medium-sized brands and agencies. Influencer platforms for micro-influencers and even macro should offer flexible pricing options, enabling businesses to invest in influencer marketing partnerships without overspending.

• Responsive Customer Support. A reliable support team is essential for resolving issues quickly. Whether it's troubleshooting, onboarding assistance, or technical support, timely and effective customer service can make a significant difference in your experience with the platform.

Here is the list of top influencer platforms for paid collaborations according to those criteria👇

IQFluence

Suits for: Small to medium-sized brands to find and track influencers.

Trial period: 7 days. Try it for free.

Price: From $295/mo (paid monthly) or $236/month (paid annually). 

The main reasons why you should choose IQFluence are its vast database of over 375M+ influencers across TikTok, YouTube, and Instagram. The platform offers advanced influencer analysis tools and a unique media plan builder, which collects data on views, likes, comments, and engagement rate (ER) over the last 30 days.

Additionally, its affordable pricing makes it ideal for small businesses, while its responsive customer support ensures a seamless experience. With a user-friendly interface and powerful search filters, IQFluence stands out as one of the best micro-influencer platforms.

Features

• Influencer Discovery. Find influencers effortlessly using advanced filters for both influencers and their audiences, including location, language, gender, age, interests, brand affinity, and lookalikes. Additionally, track key metrics such as engagement rate, follower growth, and use keywords to speed up the search process.

• Contact information included. Find relevant contact emails immediately to connect with the creators you’ve chosen.

• Influencer Analysis. Track influencer metrics, including average comments, likes, engagement rate, follower growth, and likes growth, to make data-driven decisions. The platform also provides historical performance data, showcasing an influencer’s most viral posts to help you evaluate consistency and audience engagement trends. Additionally, you can compare multiple influencers side by side to find the best fit for your campaign.

• Audience analytics. Vet influencers with IQFluence’s clear, data-driven diagrams, displaying the percentage of real people, mass followers, influencers, and suspicious accounts in their audience. 

Get automated insights on age, gender, location, and brand affinity to ensure their audience aligns with your target market. This helps brands avoid fake engagement, loss of money, and collaborate with influencers who truly impact their niche.

• Influencer Campaign Management. Manage and track influencer campaigns seamlessly in one place to monitor results and optimize your marketing strategies. Simply click “Create New Campaign”, select the desired social media platform, enter campaign dates, relevant keywords, or hashtags, and launch your campaign. Real-time performance tracking and automated reporting ensure that you stay on top of your influencer collaborations with ease.

Pricing

There are three pricing plans: Starter, Advanced, and Business. 

• The Starter plan is ideal for marketers and small agencies, offering 350 influencer marketing reports and up to 350 emails, starting at $236 per month when paid monthly. 

• The Advanced plan is designed for growing agencies, providing 800 influencer marketing reports, up to 800 emails, and 400 influencer management campaigns at a price of $436 per month when paid monthly. 

• The Business plan is tailored for exclusive needs with customized limits and is priced at $1,300 per month.

Pros & Cons

Read customer reviews about IQFluence on Capterra:

Influencity

Suits for: Medium brands, agencies, and e-commerce.

Trial Period: 7 days trial period.

Price: From $198 per month if paid monthly.

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Choose Influencity influencer platform for its robust analytics capabilities that span key platforms like TikTok, Instagram, and YouTube. With access to over 130 million influencers, it enables you to effortlessly find the ideal influencers for your brand, analyze the performance of your campaigns, and optimize your marketing strategies with data-driven insights.

Additionally, Influencity often provides free influencer marketing templates and brand collaboration materials, making it a valuable tool for maximizing your marketing impact.

Features

• Influencer Discovery. Easily discover and search for influencers using various filters. Find the perfect match for your brand by narrowing down options based on audience demographics, engagement rate, and more.

• Campaign Reports. Gain access to detailed campaign reports with comprehensive profile statistics. Visualize key metrics through informative graphs and diagrams, offering deeper insights for analysis and decision-making.

• Campaign Management. Use Influencity’ s collab platform for seamless campaign management. The Influencer Relationship Management (IRM) tool. It allows you to track ongoing campaigns, analyze marketing data, and communicate directly with influencers via built-in email integration.

• Sales Metrics. Monitor sales performance through integration with Shopify on Influencity’s management platform. Gain valuable insights to assess the effectiveness of your influencer campaigns, and easily manage product shipments to influencers using your e-commerce logistics system.

Pricing

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• The Basic plan is designed for small brands, offering 5,000 monthly results, 30 profile analyses, and 1 segmentation list for one user. This plan is priced at $198 per month when billed monthly.

• The Professional plan suits larger agencies, providing 10,000 monthly results, 150 profile analyses, 100 segmentation lists, and 1,200 monthly outreach emails. This plan is available for $398 per month when paid monthly.

• For businesses with larger teams, the Business plan offers 25,000 monthly results, 500 profile analyses, 100 segmentation lists, and 4,000 monthly outreach emails. This plan costs $998 per month when paid monthly.

• The Enterprise plan is tailored to businesses with exclusive needs, offering customized solutions based on specific requirements. Pricing for this plan is negotiable, depending on the unique needs of your business.

Pros & Cons

Find and read reviews about Influencity on G2:

Social Status

Suits for: Medium to large-sized brands and agencies.

Trial Period: 14 days.

Price: From $9 per month.

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Social Status is another powerful platform for influencers to connect with brands, offering full analytics across a wide range of major social channels, including Instagram, Facebook, TikTok, LinkedIn, X (formerly Twitter), YouTube, and Meta Ads Manager. 

Designed for medium to large-sized brands and agencies, it applies advanced AI features to help optimize influencer campaigns. With its AI-driven insights, Social Status enables users to track performance across multiple platforms, analyze engagement metrics, and gain a deeper understanding of audience behavior. 

Features

• Social Influencer Reports. Analyze profiles you manage and automate your influencer analysis insights into formats such as Excel, PDF, CSV, PPTX, and Google Slides. Track key metrics in any convenient and accessible format.

• Competitor Analytics. Compare your brand metrics with those of your competitors to gain valuable market insights.

• Influencer Analytics. Track influencer’s pre-campaign metrics, demographics, and campaign performance after selecting the creator. This feature operates across Facebook, Instagram, TikTok, X (Twitter), LinkedIn, and YouTube.

• Ads Analytics. Analyze advertisements on Facebook and Instagram to evaluate their effectiveness and adjust your ad strategies.

Pricing

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• The Micro plan includes 3 users, 2 months of data history, and includes analytics for ads, competitors, and influencers. It is priced at $9 per month.

• The Starter plan provides 10 seats, 3 months of data history, and the ability to generate reports in CSV, XLSX, and PDF formats. It also includes ads, competitor, and influencer analytics. This plan is available for $29 per month.

• The Pro plan is ideal for teams, offering 20 seats, 6 months of data history, and reports in CSV, XLSX, and PDF formats. It includes ads, competitor, and influencer analytics, and is priced at $49 per month.

• The Business plan includes 20 user seats, 12 months of data history, and the same reporting formats (CSV, XLSX, and PDF). It also offers ads, competitor, and influencer analytics, and is available for $99 per month.

• The Agency plan caters to larger agencies for 20 users, 1 year of data history, and access to custom reports. It includes ads, competitor, and influencer analytics, along with the ability to generate reports in CSV, XLSX, and PDF formats. This plan is priced at $199 per month.

Pros & Cons

Find real customer’s reviews about Social Status on G2:

Hypeauditor

Suits for: E-commerce, brands, and agencies.

Trial Period: 7 days.

Price: At $2999 a year.

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Hypeauditor is an AI-powered influencer hiring platform that offers everything from social media monitoring to market analysis. It helps brands, agencies, and e-commerce businesses of all sizes by providing valuable insights.

At Hypeauditor, they value transparency, data-driven decisions, and the power of authentic partnerships. In addition, it enables PayPal Integration to pay influencers seamlessly.

Features

• Influencer Discovery. Use robust filters across a database of 205.5M+ influencers.

• Influencer Analysis. Track a creator’s performance and audience demographics data.

• Campaign Management. Plan, execute, and measure influencer marketing campaigns effectively.

• The Influencer Outreach Tool. Connect with influencers seamlessly to build collaborations and personalize emails.

• Media Monitoring.  Analyze social sentiment, track UGC campaigns, and identify emerging trends.

• Media Plan. Create presentations with KPI estimates for data-driven decision-making.

• Free Influencer Analysis Tool. Check key metrics such as engagement rates, follower growth, trends, total posts, and the comments-to-likes ratio on Instagram, TikTok, Twitch, X (Twitter), and YouTube for free.

• Competitor Analysis. Benchmark your influencer strategy against competitors to stay ahead.

• Sales Integration. Seamlessly connect with Shopify, WooCommerce, and Magento for streamlined influencer-driven sales.

• Zapier Integration. Automate workflows and connect with thousands of apps for enhanced efficiency.

Pricing

The pricing begins at $2,999 per year, but for an accurate quote, it's recommended to reach out directly requesting a demo. Prices may fluctuate based on the features and scale of the service you're seeking.

Pros & Cons

Find real customer’s reviews about Hypeauditor on G2:

Sprout Social

Suits for: Brands & marketing agencies.

Trial period: 30 days.

Price: From $249 per month if paid monthly. 

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Sprout Social is an influencer collaboration app and publishing tool that provides real-time insights across multiple social platforms, including TikTok, YouTube, Twitter, Facebook, Pinterest, and LinkedIn. It serves brands and marketing agencies of all sizes. 

With numerous collaborations and integrations, it continuously evolves, recently introducing AI-enhanced agent replies. Its advanced analytics and automation features help businesses streamline social media management and engagement.

Features

• Influencer Discovery. Find the right influencers with 50+ advanced filters to refine your search.

• Analytics. Evaluate influencers based on content performance and audience insights with interactive charts that provide deep analysis of the influencer, their audience, and competitors.

• Publishing and Editing. Create, edit, and publish visually appealing content in one place without the need for multiple designers or expensive third-party platforms.

• Social Listening Tool. Monitor brand mentions, track market trends, and gain insights from audience conversations to stay ahead of the competition.

Pricing

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• The Standard plan is ideal for small teams managing a limited number of social media profiles. It includes five social profiles, a social content calendar, and management review features, costing $249 per seat per month when billed monthly. 

• The Professional plan caters to larger teams, offering an unlimited number of social media accounts, competitive keyword tracking, and paid insights at $399 per seat per month. For agencies with cross-functional teams and more complex requirements.

• The Advanced plan suits special needs and is available at $499 per seat per month. 

• Lastly, the Enterprise plan is designed for large companies requiring extensive customizations, with pricing available upon request through direct consultation with Sprout Social.

Pros & Cons

Read clients reviews about Sprout Social on G2:

Modash

Suits for: B2C e-commerce & app companies.

Trial period: 14 days.

Price: From $299/month or $199/month ( if paid annually).

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Modash is another influencer app that unites influencer management, payments, and integrations. It serves brands and agencies of all sizes, helping them discover, analyze, and collaborate with influencers across TikTok, Instagram, and YouTube. 

With a comprehensive database and powerful analytics, Modash enables businesses to track campaign performance, verify audience authenticity, and streamline influencer partnerships. The platform is designed to simplify influencer marketing by offering automation tools, seamless integrations, and data-driven insights to maximize campaign effectiveness.

Features

• Influencer Discovery. Modash offers both influencer and audience filters, allowing users to track key metrics such as engagement rate, follower growth rate, and more.

• Audience Data. Modash provides insights into audience locations, ages, genders, languages, and other demographics.

• Campaign Management. Modash automates ad campaign processing, utilizing a centralized dashboard for streamlined management.

• Influencer Inbox. Modash’s built-in email tool allows users to easily message influencers while having all relevant information at their fingertips.

• Payment and Shopify Integrations. Modash’s payment integration enables users to create personalized invoices and pay creators worldwide in their preferred currency.

• Free Instagram Fake Follower Checker. Vet influencer’s audience on Instagram at no cost, ensuring authenticity and engagement before collaboration.

Pricing

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Modash offers flexible monthly and yearly plans tailored to different team sizes and needs. 

• The Essentials plan, priced at $299 per month, is designed for small teams of up to two members. It allows users to analyze up to 300 profiles, collect up to 100 influencers, and access essential influencer marketing tools. 

• For growing teams, the Performance plan supports up to five members and provides expanded features, including the analysis of 800 profiles, a collection of 250 influencers, and unlimited content access, all for $599 per month. 

• Larger agencies and brands can opt for the Enterprise plan, which offers fully customizable solutions to meet specific business needs, with pricing available upon request.

Pros & Cons

Find reviews about Modash on Capterra:

Loomly

Suits for: Freelancers, small and medium agencies, and franchises.

Trial Period: 15 days.

Price: From $32 per month when paid monthly.

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Loomly is an influencer barter collaboration platform and one of the best publishing tools, offering in-depth insights across major platforms like TikTok, Instagram, LinkedIn, Twitter, YouTube, Threads, and Pinterest. It serves a wide range of organizations, including brands, agencies, franchises, freelancers, and marketing teams. 

With its intuitive interface, Loomly simplifies content scheduling, collaboration, and performance tracking. The platform also provides real-time analytics, workflow automation, and approval processes, making it a powerful tool for managing influencer management and streamlining social media marketing efforts.

Features

• Content Planning & Scheduling. A content calendar serves as a centralized visual tool for planning and organizing posts. It provides post ideas based on trending topics, social media best practices, and RSS feeds, ensuring a steady stream of inspiration. 

• Post optimization tips offer platform-specific suggestions to maximize engagement. With multi-platform scheduling, content can be planned and scheduled across various social media channels in one place. 

• Automated publishing streamlines the process by enabling direct posting to platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, YouTube, and Google My Business.

• Collaboration & Workflow. Approval workflows help define team roles and establish a structured review process before content goes live. Team collaboration is enhanced through features like commenting, version control, and real-time updates, ensuring seamless teamwork. 

• An asset library provides a centralized space to store and manage brand assets, including images, videos, and templates, keeping everything organized and easily accessible.

• Influencer Analysis & Performance Tracking. Post and account analytics provide insights into engagement, reach, clicks, and overall performance, helping to assess the impact of each post. 

• Custom reporting allows for the creation of detailed reports to track progress and refine content strategies. With UTM parameters, traffic, and conversions from social media posts can be accurately measured through Google Analytics integration.

Pricing

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Loomly offers flexible pricing plans to suit different needs. 

• The Basic plan supports up to 10 social media accounts and includes features like post analytics and a hashtag manager. It is available for $32 per month when billed annually or $42 per month with monthly billing. 

• The Standard plan, priced at $60 per month with annual billing or $80 per month with monthly billing, expands coverage to 20 social media accounts and adds advanced analytics, content export, and Slack integrations.

• For businesses managing more accounts, the Advanced plan allows up to 35 social media accounts, featuring scheduled reports and custom workflows, at $131 per month when paid annually or $175 per month with monthly billing. 

• The Premium plan is designed for large-scale operations, supporting 50 social media accounts with fully customizable features, costing $277 per month when billed annually or $369 per month with monthly billing.

Pros & Cons

Find customer reviews about Loomly on G2:

GRIN

Suits for: B2C e-commerce & app companies.

Trial period: No, but you can request a demo version.

Price: From $10,000+ per month.

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GRIN is an influencer application that provides in-depth reporting and valuable insights to help brands optimize their marketing strategies, particularly in the realm of influencer collaborations. It offers detailed metrics on influencer performance, engagement, and audience demographics, empowering brands to make data-driven decisions when it comes to influencer applications and selecting the right partners.

GRIN is also a valuable tool for managing blog partnerships and brand collaborations, as it integrates seamlessly with various platforms, including email, e-commerce tools, and workflow solutions like DocuSign, Slack, and PayPal. These integrations streamline influencer management, as well as payments and contracts, all within one efficient platform.

Features

• Influencer Discovery. Use advanced filters to easily find creators in your niche and identify the right influencers for your campaigns.

• Reporting and Analytics. Leverage GRIN’s real-time analytics tools to track influencer marketing performance, audience demographics, engagement, and top-performing posts, ensuring data-driven decisions.

• Creator Payments. Seamlessly send payments to influencers through GRIN’s integrations with PayPal and W2, streamlining your payment process.

• Free Instagram Influencer Analytics Tool. Track essential influencer metrics such as engagement rate, follower count, and total posts for free, helping you evaluate potential brand collaborations.

• E-commerce Integrations. GRIN integrates with major e-commerce platforms like Shopify, Salesforce, Magento, and WooCommerce, allowing you to send products to influencers directly through the platform for easy collabs.

Pricing

The pricing starts at $10,000 per month. For an accurate quote tailored to your needs, it's best to contact us directly, as costs may vary based on the features and customizations you require. The final price will depend on the scale of the services you choose.

Pros & Cons

Read reviews about GRIN on G2:

Upfluence

Suits for: Medium to large-sized brands and agencies.

Trial Period: No, but you can request a demo.

Price: From $11,940 per seat per year.

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Upfluence is a comprehensive collaboration platform designed to enhance your influencer analysis, user-generated content, and brand ambassador strategies. With robust filters, in-depth analytics, and sales tracking capabilities, it empowers you to focus on the key metrics that fuel success. 

Whether you're evaluating influencer performance, assessing campaign effectiveness, or tracking sales impact, Upfluence offers the insights necessary to optimize your marketing strategies and accelerate business growth.

Features

Upfluence is an all-in-one collaboration platform designed to elevate your social influencer strategy, user-generated content, and brand ambassador initiatives.

• Influencer Discovery. Easily find and analyze influencers with just one click.

• Influencer Analysis. Track campaign performance, generate influencer insights, measure ROI, and identify fake followers with the built-in checker tools.

• A Suite of Free Tools. Access audit tools, engagement checkers, and influencer comparisons across major platforms like Instagram, TikTok, Twitch, Twitter, YouTube, and Pinterest.

• Amazon Attribution & Payment Integration. Streamline payments to creators with seamless Stripe, WooCommerce, Magento, Shopify, and BigCommerce integrations.

Pricing

• The Growth Plan offers one seat, access to a community of 5,000 influencers, and support, priced at $11,940 per year. 

• The Scale Plan includes five seats, a community of 10,000 influencers, and premium support, available for $19,800 annually.

•  For larger needs, the Enterprise Plan provides exclusive access to Upfluence, 25 seats, a community of 20,000 influencers, and premium support, priced at $42,600 per year.

Pros & Cons 

Find customer reviews about Upfluence on G2:

Emplifi

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Suits for: Brands, agencies, sports, e-commerce and retail.

Trial Period: No, but you can request a demo.

Price: From $200 per year per feature.

Emplifi is one of the best influencer apps, offering a powerful social media analytics and influencer management platform that delivers in-depth content performance metrics across various platforms, including Instagram, TikTok, Facebook, YouTube, X (Twitter), LinkedIn, Pinterest, and Snapchat. 

Powered by AI, Emplifi goes beyond basic analytics by incorporating features for content publishing, scheduling, and influencer discovery and reach. This all-in-one solution enables businesses to optimize their social media strategies, boost customer engagement, and achieve better results across multiple channels.

Features

• Influencer Discovery. Find influencers and manage campaigns all in one place.

• Analytics. Export influencer insights on key metrics, including competitor performance.

• Social Listening. Track social sentiment across major platforms like Instagram, TikTok, Facebook, YouTube, X (Twitter), LinkedIn, Pinterest, and Snapchat.

• Publishing. Create and schedule posts with Emplifi, receive recommendations on the best posting times, and track performance.

• Social Commerce. Create user-generated content, manage customer ratings and reviews, and enable live video shopping.

Pricing

Emplifi's pricing begins at $200 per year for each feature. However, this is a starting price, and the total cost can fluctuate based on the specific features or services you need. For a more accurate breakdown of pricing and available packages, it's recommended to reach out to the Emplifi team directly.

Pros & Cons 

Read reviews about Emplifi on G2: