Top 10 Influencer Platforms for 2025: Features & Pricing Review

How to Choose the Best Marketing Platform for Brand Collaborations? The List of Criteria

When you Google "influencer platform" you’re met with hundreds of different options, making it easy to get lost in the overwhelming choices. To navigate through the noise and avoid fancy, expensive apps with unnecessary features, focus on these six essential criteria:

• User-Friendly Interface. The platform should be intuitive and easy to use. A steep learning curve can slow you and your team down, preventing you from efficiently finding what you need. A clean, well-designed interface saves time and boosts productivity.

• Robust Filters for Both Influencers and Audiences. The more detailed the filters, the easier it is to find niche influencers who perfectly align with your brand. For example, the filter should be applied to both the influencer and their audience, including interests, lookalikes, and brand affinity, in addition to location, age, and gender. Advanced filtering options help you target the right audience with precision.

• Comprehensive Campaign Management. A good platform should allow you to monitor and control all campaign metrics in one place. This helps in adjusting budgets, optimizing strategies, and ensuring campaign success.

• In-depth Insights on Influencer Analysis, Audiences, and Viral Posts. Whether you're a business owner or a marketer, clear, well-structured reports featuring graphs and diagrams are essential. The platform should generate insights on influencer performance, his audience type, and popular posts. These reports help in decision-making, vetting influencers, and calculating key metrics like ROI. The more detailed and versatile the reporting system, the better.

• Affordable Pricing. Affordable pricing is a crucial factor, especially for small and medium-sized brands and agencies. Influencer platforms for micro-influencers and even macro should offer flexible pricing options, enabling businesses to invest in influencer marketing partnerships without overspending.

• Responsive Customer Support. A reliable support team is essential for resolving issues quickly. Whether it's troubleshooting, onboarding assistance, or technical support, timely and effective customer service can make a significant difference in your experience with the platform.

Here is the list of top influencer platforms for paid collaborations according to those criteria👇

IQFluence

Suits for: Small to medium-sized brands to find and track influencers.

Trial period: 7 days. Try it for free.

Price: From $295/mo (paid monthly) or $236/month (paid annually). 

The main reasons why you should choose IQFluence are its vast database of over 375M+ influencers across TikTok, YouTube, and Instagram. The platform offers advanced influencer analysis tools and a unique media plan builder, which collects data on views, likes, comments, and engagement rate (ER) over the last 30 days.

Additionally, its affordable pricing makes it ideal for small businesses, while its responsive customer support ensures a seamless experience. With a user-friendly interface and powerful search filters, IQFluence stands out as one of the best micro-influencer platforms.

Features

• Influencer Discovery. Find influencers effortlessly using advanced filters for both influencers and their audiences, including location, language, gender, age, interests, brand affinity, and lookalikes. Additionally, track key metrics such as engagement rate, follower growth, and use keywords to speed up the search process.

• Contact information included. Find relevant contact emails immediately to connect with the creators you’ve chosen.

• Influencer Analysis. Track influencer metrics, including average comments, likes, engagement rate, follower growth, and likes growth, to make data-driven decisions. The platform also provides historical performance data, showcasing an influencer’s most viral posts to help you evaluate consistency and audience engagement trends. Additionally, you can compare multiple influencers side by side to find the best fit for your campaign.

• Audience analytics. Vet influencers with IQFluence’s clear, data-driven diagrams, displaying the percentage of real people, mass followers, influencers, and suspicious accounts in their audience. 

Get automated insights on age, gender, location, and brand affinity to ensure their audience aligns with your target market. This helps brands avoid fake engagement, loss of money, and collaborate with influencers who truly impact their niche.

• Influencer Campaign Management. Manage and track influencer campaigns seamlessly in one place to monitor results and optimize your marketing strategies. Simply click “Create New Campaign”, select the desired social media platform, enter campaign dates, relevant keywords, or hashtags, and launch your campaign. Real-time performance tracking and automated reporting ensure that you stay on top of your influencer collaborations with ease.

Pricing

There are three pricing plans: Starter, Advanced, and Business. 

• The Starter plan is ideal for marketers and small agencies, offering 350 influencer marketing reports and up to 350 emails, starting at $236 per month when paid monthly. 

• The Advanced plan is designed for growing agencies, providing 800 influencer marketing reports, up to 800 emails, and 400 influencer management campaigns at a price of $436 per month when paid monthly. 

• The Business plan is tailored for exclusive needs with customized limits and is priced at $1,300 per month.

Pros & Cons

Read customer reviews about IQFluence on Capterra:

Influencity

Suits for: Medium brands, agencies, and e-commerce.

Trial Period: 7 days trial period.

Price: From $198 per month if paid monthly.

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Choose Influencity influencer platform for its robust analytics capabilities that span key platforms like TikTok, Instagram, and YouTube. With access to over 130 million influencers, it enables you to effortlessly find the ideal influencers for your brand, analyze the performance of your campaigns, and optimize your marketing strategies with data-driven insights.

Additionally, Influencity often provides free influencer marketing templates and brand collaboration materials, making it a valuable tool for maximizing your marketing impact.

Features

• Influencer Discovery. Easily discover and search for influencers using various filters. Find the perfect match for your brand by narrowing down options based on audience demographics, engagement rate, and more.

• Campaign Reports. Gain access to detailed campaign reports with comprehensive profile statistics. Visualize key metrics through informative graphs and diagrams, offering deeper insights for analysis and decision-making.

• Campaign Management. Use Influencity’ s collab platform for seamless campaign management. The Influencer Relationship Management (IRM) tool. It allows you to track ongoing campaigns, analyze marketing data, and communicate directly with influencers via built-in email integration.

• Sales Metrics. Monitor sales performance through integration with Shopify on Influencity’s management platform. Gain valuable insights to assess the effectiveness of your influencer campaigns, and easily manage product shipments to influencers using your e-commerce logistics system.

Pricing

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• The Basic plan is designed for small brands, offering 5,000 monthly results, 30 profile analyses, and 1 segmentation list for one user. This plan is priced at $198 per month when billed monthly.

• The Professional plan suits larger agencies, providing 10,000 monthly results, 150 profile analyses, 100 segmentation lists, and 1,200 monthly outreach emails. This plan is available for $398 per month when paid monthly.

• For businesses with larger teams, the Business plan offers 25,000 monthly results, 500 profile analyses, 100 segmentation lists, and 4,000 monthly outreach emails. This plan costs $998 per month when paid monthly.

• The Enterprise plan is tailored to businesses with exclusive needs, offering customized solutions based on specific requirements. Pricing for this plan is negotiable, depending on the unique needs of your business.

Pros & Cons

Find and read reviews about Influencity on G2:

Social Status

Suits for: Mid-sized brands, agencies, and digital marketers wanting deeper social analytics

Trial Period: 14 days (and they don't ask for your credit card — love that!)

Price: From $9 per month

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Ever had that moment when your boss asks, "But what are we actually getting from all this social media influencers spending?" And you freeze? That's exactly where Social Status comes to the rescue. 

Instead of drowning in meaningless metrics, brands use Social Status to translate influencer marketing performance into language that makes CFOs stop and listen. 

Imagine your CEO questioned our Instagram strategy. This influencer platforms Competitor Benchmarking module can pull up the data right during your meeting. It is easy to see your engagement rate climbing while main competitors plummeted. That can silence the room pretty quickly.

The influencer app four-module approach (Profile, Content, Audience, and Competitor) transforms scattered data into a coherent story.

Want to launch a risky new video format? The Content Performance analytics can show you precisely which elements resonated with our audience. Let’s say the data pointed to shorter videos with text overlays performing 43% better than our standard approach. So you can adjust your strategy the next day.

For agencies juggling multiple clients, their automated reporting is a lifesaver. Usually, influencer platform users spend every first Monday of the month creating reports. With Social Status you can grab coffee while the collab app generates white-label presentations that actually make sense to clients who don't know their CTR from their CPC.

Features

• Multi-channel Analytics. Never again switch between five different platform dashboards. Track Instagram Stories alongside TikTok videos and LinkedIn posts in one interface, saving literally hours each week.

• Influencer Analytics Suite. Tracks all your campaign metrics in real-time across platforms and automatically calculates your ROI (which, let's be honest, is what the bosses really care about)

• Competitor Benchmarking. That competitor who seems to be killing it? Now you can see exactly what's working for them. One client discovered their competitor's massive engagement was coming almost entirely from comment pods — insight that saved them from copying a failing strategy.

• Content Performance. Stop guessing what works. When our team debated whether lifestyle or product-focused content performed better, I pulled up detailed engagement breakdowns by content type that ended the argument with data.

• Automated Reporting. Those Sunday nights preparing Monday client reports? Gone. Schedule beautiful white-label reports that automatically update with fresh data, delivered straight to your inbox (or your client's).

Pricing

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Social Status uses a tiered pricing model that scales with your needs. They offer a starter plan at $99/month for individuals managing just a few profiles, and scale up to their Agency plan at $399/month which includes white-labeling capabilities. 

What's particularly smart about their pricing structure is how they've tied it to profile connections rather than features – you get full analytics functionality even on the lowest tier.

The free trial is genuinely useful, not just a teaser. You get full access to all features just  for 14 days, which gives you plenty of time to pull together a proper competitive analysis  before committing.

Pros & Cons

Find real customer’s reviews about Social Status on G2:

Hypeauditor

Suits for: Influencer marketing agencies, brands of all sizes, and marketers who are tired of getting scammed by fake influencers

Trial Period: 7 days

Price: From $399 per month

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Did you remember when you spent high rates to hire an influencer with seemingly impressive stats but got virtually no impact from your campaign? 

The awful experience of finding out you were tricked by false followers and fake engagement becomes clear? Yeah, that's the exact moment Hypeauditor micro influencers platform was built for.

I know a case when a beauty client wanted to work with a TikTok creator who had quickly gained popularity but it felt wrong despite their strong statistics.

Running the profile on HyperAuditor's influencer insights revealed that 40% of their followers were suspicious accounts which displayed unusual engagement patterns. Just one analysis protected this company from a substantial five-figure error and prevented my job termination.

Beyond fraud detection, this influencer hiring platform transforms how you select influencer partners. You can use their audience demographic tools to discover that an influencer with fewer followers actually had 3x more audience members in our target age range and location than the "bigger" name we were considering. The campaign exceeded conversion goals by 27%.

The collab platform database spans over 18 million influencers across major platforms. When a client suddenly needs to pivot from Instagram to TikTok creators in the sustainable fashion space, you can find 15 perfect matches in under an hour — something that would have taken days of manual research before.

Features

• Influencer Discovery. Stop endlessly scrolling through hashtags hoping to find the right creator. When we needed male fitness influencers aged 25-34 with audiences interested in protein supplements and located in Canada, I found 12 perfect matches in minutes, not days.

• Fraud Detection. No more wasting budget on fake engagement. One click revealed that a seemingly popular creator had engagement clusters from unusual geographic locations — we dodged that bullet and invested in authentic creators instead.

• Audience Demographics. When our client insisted on working with a specific creator, I showed them that only 12% of that influencer's audience matched their target demographic, while a less expensive alternative had 68% alignment — decision made.

• Campaign Tracking. Gone are the days of manually calculating campaign ROI. When running a multi-influencer campaign for a smartphone launch, we identified which creators drove actual conversions versus empty engagement, reshaping our creator budget allocation mid-campaign.

• Competitor Analysis. The mystery of competitor success solved. We discovered our main competitor was focusing on micro-influencers in a specific niche we'd overlooked — knowledge that helped us quickly adjust our strategy and catch up.

Pricing

Hypeauditor is one of the platforms for influencers to connect with brands that positions itself as a premium tool with pricing that reflects its enterprise-grade capabilities. For the basic plan, ($399 per month) users get access to Hypeauditor's core benefits that include fraud prevention and audience data analysis. Customers who purchase the standard plan at $599 receive access to campaign analytics features along with comprehensive reporting tools.

The 7-day trial provides restricted access to report credits so you can experiment with the platform yet demands caution in your choices of influencer analytics. 

For agencies managing multiple brands, this micro influencer app offers more flexibility and dedicated account management.

Pros & Cons

Find real customer’s reviews about Hypeauditor on G2:

Sprout Social

Suits for: Small businesses to enterprise companies, agencies, and social teams who want to integrate influencer marketing with their broader social strategy

Trial period: 30 days

Price: from $249 per user per month

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"So you're telling me we need separate tools for posting content, another for analytics, a third for influencer outreach, and yet another for measuring results?" This was my CMO's frustrated question that sent me hunting for a unified solution — and that's how I stumbled upon Sprout Social.

If you're tired of jumping between five different influencer collaboration platforms just to run your social and influencer strategies, Sprout feels like finally coming home. When our team was drowning in disconnected data between our organic social efforts and influencer campaigns, Sprout's unified dashboard became our single source of truth.

The moment that sold me? When an unexpected trend started generating buzz in our industry, we used Sprout's influencer websites listening tools to identify micro-influencers already talking about the topic. Within hours — not days — we'd reached out to three perfect partners through the same platform where we manage all our social content. The resulting campaign launched in 48 hours instead of our usual two weeks.

For those managing both brand accounts and influencer relationships, the smart inbox is a game-changer. It consolidates messages and mentions across all platforms, helping us spot potential influencers who were already brand enthusiasts. One of our most successful partnerships came from noticing a pattern of thoughtful comments from a smaller creator with highly engaged followers.

Features

• Influencer CRM. End the madness of tracking influencer conversations across email, DMs, and spreadsheets. When our team expanded from two to five people, everyone could instantly see relationship histories, past campaign performance, and outreach status — no more awkward duplicate messages to creators.

• Campaign Management. Stop treating influencer content as separate from your overall strategy. When planning our holiday campaign, we visualized influencer deliverables alongside organic content in one calendar, ensuring consistent messaging and preventing overlap that would annoy our audience.

• Smart Inbox. Never miss a potential partnership opportunity again. We discovered three of our most effective micro-influencers simply by noticing they were consistently engaging with our content — before they had even reached out for collaborations.

• Analytics & Reporting. Prove ROI beyond vanity metrics. When budget cuts loomed, I pulled a report showing how influencer-driven traffic had a  higher conversion rate than other channels — our budget was increased instead of cut.

• Social Listening. Stay ahead of trends and find influencers in emerging conversations. During a product recall affecting our industry (but not our product), we quickly identified trusted voices speaking factually about the issue and partnered with them for education campaigns.

Pricing

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Sprout Social's is one of the influencer platforms for paid collaborations whose pricing reflects its positioning as an enterprise-grade solution. Their Standard plan starts at $249 per user monthly, making it a significant investment for smaller teams. The Professional ($399) and Advanced ($499) tiers unlock progressively more sophisticated features, particularly around analytics and reporting.

What's worth noting is that the 30-day trial gives you access to all features without requiring a credit card, which I found refreshingly transparent. The pricing is per user, so it scales with your team size rather than social profiles or feature access.

Here’s a quote about the price: “ While Sprout Social influencer insights offers great features, the pricing can be a bit steep for small businesses or solo marketers. Some advanced features are locked behind higher-tier plans, which might not be feasible for all users”

Pros & Cons

Read clients reviews about Sprout Social on G2:

Modash

Suits for: B2C e-commerce & app companies.

Trial period: 14 days.

Price: From $299/month or $199/month ( if paid annually).

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Modash is another influencer app that unites influencer management, payments, and integrations. It serves brands and agencies of all sizes, helping them discover, analyze, and collaborate with influencers across TikTok, Instagram, and YouTube. 

With a comprehensive database and powerful analytics, Modash enables businesses to track campaign performance, verify audience authenticity, and streamline influencer partnerships. The platform is designed to simplify influencer marketing by offering automation tools, seamless integrations, and data-driven insights to maximize campaign effectiveness.

Features

• Influencer Discovery. Modash offers both influencer and audience filters, allowing users to track key metrics such as engagement rate, follower growth rate, and more.

• Audience Data. Modash provides insights into audience locations, ages, genders, languages, and other demographics.

• Campaign Management. Modash automates ad campaign processing, utilizing a centralized dashboard for streamlined management.

• Influencer Inbox. Modash’s built-in email tool allows users to easily message influencers while having all relevant information at their fingertips.

• Payment and Shopify Integrations. Modash’s payment integration enables users to create personalized invoices and pay creators worldwide in their preferred currency.

• Free Instagram Fake Follower Checker. Vet influencer’s audience on Instagram at no cost, ensuring authenticity and engagement before collaboration.

Pricing

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Modash offers flexible monthly and yearly plans tailored to different team sizes and needs. 

• The Essentials plan, priced at $299 per month, is designed for small teams of up to two members. It allows users to analyze up to 300 profiles, collect up to 100 influencers, and access essential influencer marketing tools. 

• For growing teams, the Performance plan supports up to five members and provides expanded features, including the analysis of 800 profiles, a collection of 250 influencers, and unlimited content access, all for $599 per month. 

• Larger agencies and brands can opt for the Enterprise plan, which offers fully customizable solutions to meet specific business needs, with pricing available upon request.

Pros & Cons

Find reviews about Modash on Capterra:

Loomly

Suits for: Freelancers, small and medium agencies, and franchises.

Trial Period: 15 days.

Price: From $32 per month when paid monthly.

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Loomly is an influencer barter collaboration platform and one of the best publishing tools, offering in-depth insights across major platforms like TikTok, Instagram, LinkedIn, Twitter, YouTube, Threads, and Pinterest. It serves a wide range of organizations, including brands, agencies, franchises, freelancers, and marketing teams. 

With its intuitive interface, Loomly simplifies content scheduling, collaboration, and performance tracking. The platform also provides real-time analytics, workflow automation, and approval processes, making it a powerful tool for managing influencer management and streamlining social media marketing efforts.

Features

• Content Planning & Scheduling. A content calendar serves as a centralized visual tool for planning and organizing posts. It provides post ideas based on trending topics, social media best practices, and RSS feeds, ensuring a steady stream of inspiration. 

• Post optimization tips offer platform-specific suggestions to maximize engagement. With multi-platform scheduling, content can be planned and scheduled across various social media channels in one place. 

• Automated publishing streamlines the process by enabling direct posting to platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, YouTube, and Google My Business.

• Collaboration & Workflow. Approval workflows help define team roles and establish a structured review process before content goes live. Team collaboration is enhanced through features like commenting, version control, and real-time updates, ensuring seamless teamwork. 

• An asset library provides a centralized space to store and manage brand assets, including images, videos, and templates, keeping everything organized and easily accessible.

• Influencer Analysis & Performance Tracking. Post and account analytics provide insights into engagement, reach, clicks, and overall performance, helping to assess the impact of each post. 

• Custom reporting allows for the creation of detailed reports to track progress and refine content strategies. With UTM parameters, traffic, and conversions from social media posts can be accurately measured through Google Analytics integration.

Pricing

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Loomly offers flexible pricing plans to suit different needs. 

• The Basic plan supports up to 10 social media accounts and includes features like post analytics and a hashtag manager. It is available for $32 per month when billed annually or $42 per month with monthly billing. 

• The Standard plan, priced at $60 per month with annual billing or $80 per month with monthly billing, expands coverage to 20 social media accounts and adds advanced analytics, content export, and Slack integrations.

• For businesses managing more accounts, the Advanced plan allows up to 35 social media accounts, featuring scheduled reports and custom workflows, at $131 per month when paid annually or $175 per month with monthly billing. 

• The Premium plan is designed for large-scale operations, supporting 50 social media accounts with fully customizable features, costing $277 per month when billed annually or $369 per month with monthly billing.

Pros & Cons

Find customer reviews about Loomly on G2:

GRIN

Suits for: B2C e-commerce & app companies.

Trial period: No, but you can request a demo version.

Price: From $10,000+ per month.

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GRIN is an influencer application that provides in-depth reporting and valuable insights to help brands optimize their marketing strategies, particularly in the realm of influencer collaborations. It offers detailed metrics on influencer performance, engagement, and audience demographics, empowering brands to make data-driven decisions when it comes to influencer applications and selecting the right partners.

GRIN is also a valuable tool for managing blog partnerships and brand collaborations, as it integrates seamlessly with various platforms, including email, e-commerce tools, and workflow solutions like DocuSign, Slack, and PayPal. These integrations streamline influencer management, as well as payments and contracts, all within one efficient platform.

Features

• Influencer Discovery. Use advanced filters to easily find creators in your niche and identify the right influencers for your campaigns.

• Reporting and Analytics. Leverage GRIN’s real-time analytics tools to track influencer marketing performance, audience demographics, engagement, and top-performing posts, ensuring data-driven decisions.

• Creator Payments. Seamlessly send payments to influencers through GRIN’s integrations with PayPal and W2, streamlining your payment process.

• Free Instagram Influencer Analytics Tool. Track essential influencer metrics such as engagement rate, follower count, and total posts for free, helping you evaluate potential brand collaborations.

• E-commerce Integrations. GRIN integrates with major e-commerce platforms like Shopify, Salesforce, Magento, and WooCommerce, allowing you to send products to influencers directly through the platform for easy collabs.

Pricing

The pricing starts at $10,000 per month. For an accurate quote tailored to your needs, it's best to contact us directly, as costs may vary based on the features and customizations you require. The final price will depend on the scale of the services you choose.

Pros & Cons

Read reviews about GRIN on G2:

Upfluence

Suits for: Medium to large-sized brands and agencies.

Trial Period: No, but you can request a demo.

Price: From $11,940 per seat per year.

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Upfluence is a comprehensive collaboration platform designed to enhance your influencer analysis, user-generated content, and brand ambassador strategies. With robust filters, in-depth analytics, and sales tracking capabilities, it empowers you to focus on the key metrics that fuel success. 

Whether you're evaluating influencer performance, assessing campaign effectiveness, or tracking sales impact, Upfluence offers the insights necessary to optimize your marketing strategies and accelerate business growth.

Features

Upfluence is an all-in-one collaboration platform designed to elevate your social influencer strategy, user-generated content, and brand ambassador initiatives.

• Influencer Discovery. Easily find and analyze influencers with just one click.

• Influencer Analysis. Track campaign performance, generate influencer insights, measure ROI, and identify fake followers with the built-in checker tools.

• A Suite of Free Tools. Access audit tools, engagement checkers, and influencer comparisons across major platforms like Instagram, TikTok, Twitch, Twitter, YouTube, and Pinterest.

• Amazon Attribution & Payment Integration. Streamline payments to creators with seamless Stripe, WooCommerce, Magento, Shopify, and BigCommerce integrations.

Pricing

• The Growth Plan offers one seat, access to a community of 5,000 influencers, and support, priced at $11,940 per year. 

• The Scale Plan includes five seats, a community of 10,000 influencers, and premium support, available for $19,800 annually.

•  For larger needs, the Enterprise Plan provides exclusive access to Upfluence, 25 seats, a community of 20,000 influencers, and premium support, priced at $42,600 per year.

Pros & Cons 

Find customer reviews about Upfluence on G2:

Emplifi

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Suits for: Brands, agencies, sports, e-commerce and retail.

Trial Period: No, but you can request a demo.

Price: From $200 per year per feature.

Emplifi is one of the best influencer apps, offering a powerful social media analytics and influencer management platform that delivers in-depth content performance metrics across various platforms, including Instagram, TikTok, Facebook, YouTube, X (Twitter), LinkedIn, Pinterest, and Snapchat. 

Powered by AI, Emplifi goes beyond basic analytics by incorporating features for content publishing, scheduling, and influencer discovery and reach. This all-in-one solution enables businesses to optimize their social media strategies, boost customer engagement, and achieve better results across multiple channels.

Features

• Influencer Discovery. Find influencers and manage campaigns all in one place.

• Analytics. Export influencer insights on key metrics, including competitor performance.

• Social Listening. Track social sentiment across major platforms like Instagram, TikTok, Facebook, YouTube, X (Twitter), LinkedIn, Pinterest, and Snapchat.

• Publishing. Create and schedule posts with Emplifi, receive recommendations on the best posting times, and track performance.

• Social Commerce. Create user-generated content, manage customer ratings and reviews, and enable live video shopping.

Pricing

Emplifi's pricing begins at $200 per year for each feature. However, this is a starting price, and the total cost can fluctuate based on the specific features or services you need. For a more accurate breakdown of pricing and available packages, it's recommended to reach out to the Emplifi team directly.

Pros & Cons 

Read reviews about Emplifi on G2: