7 Criteria of the Best Influencer Marketplaces
Finding an influencer marketplace still doesn’t guarantee fruitful partnerships. Finding the right one does! But what exactly makes a tool “right” for your needs? Here’s a list of 5 key criteria you should consider for better ROI:
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Affordable Pricing. Many small businesses seek out micro-influencer marketplaces and don’t need to overpay for fancy customizations. Plans should be versatile and affordable, offering value for every budget.
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Easy-to-Navigate Dashboard. When everyone on the team can seamlessly use the tool, it saves both time and frustration, streamlining the entire process.
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Minimum of 15 Filters. A variety of filters ensures that you can easily target niche influencers and find the best fit for your brand.
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Robust Analytics Tool. The influencer marketplace should provide comprehensive analytics, including influencer performance, audience insights, and viral post tracking, to help you measure the success of your influencer campaigns.
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Campaign Monitoring. The best influencer marketplace has to monitor key metrics such as engagement, clicks, conversions, and audience demographics. This data helps you measure performance, identify trends, and make informed decisions to optimize your campaign.
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Quality of Influencers. The platform should have a wide selection of high-quality influencers with authentic engagement, not just inflated follower numbers. The marketplace should help you identify the most relevant and genuine influencers for your brand.
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Scalable Partnerships. The tool should support both small-scale and large-scale influencer campaigns, ensuring flexibility as your business grows. This scalability ensures that the platform can adapt to your changing marketing needs.
Having considered these criteria, here is a list of the best influencer marketplaces for you.👇
IQFluence
Suits for: Small to medium-sized brands to find and track influencers.
Trial period: 7 days. Try it for free.
Pricing: From $295/mo (paid monthly) or $236/month (paid annually).
IQFluence stands out as an exceptional influencer marketplace for creators, boasting a vast database of over 375+ million influencers across three major platforms like TikTok, YouTube, and Instagram. The platform offers advanced influencer tools and a unique media plan builder, which tracks data on views, likes, comments, and engagement rates over the last 30 days.
Its affordable pricing structure is especially perfect for small businesses, while its responsive customer support ensures a seamless experience for users. With an intuitive interface and powerful search filters, IQFluence excels as one of the leading micro-influencer marketplaces, making it an ideal choice for smaller businesses looking to engage with the right creators.
Features
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Influencer Discovery. Easily discover influencers using advanced, tailored parameters.
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Influencer Analysis. Track key influencer metrics like average comments, likes, engagement rate, follower and likes growth, and engagement spread for the latest posts, to make informed, data-driven decisions. Additionally, you can compare multiple influencers side-by-side to find the best match for your campaign.
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Audience Analytics. Vet influencers with IQFluence’s clear, data-driven diagrams that display the percentage of real people, mass followers, influencers, and suspicious accounts in their audience.
Automate insights on age, gender, location, audience interests, and brand affinity to ensure their audience aligns with your target market.
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Viral Posts Analytics. Spy on the most popular content, its style, hashtags, and more to stay on trend.
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Influencer Campaign Management. Manage and track influencer campaigns effortlessly in one place across TikTok, YouTube, and Instagram. Simply click “Create New Campaign,” select the desired social media platform, set campaign dates, and enter relevant keywords or hashtags to launch your campaign.
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Contact Information. You don’t need to waste your time trying to find the contact details of the influencers you’ve selected. Simply press the envelope-like button to view their email, Snapchat, and more.
Pricing
IQFluence offers three pricing plans to cater to different business needs: Starter, Advanced, and Business.
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The Starter plan is perfect for marketers and small agencies, offering up to 350 influencer marketing reports and 350 emails, starting at $236 per month when billed monthly.
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The Advanced plan is designed for growing agencies and includes 800 influencer marketing reports, up to 800 emails, and 400 influencer management campaigns, available for $436 per month when paid monthly.
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For those with exclusive needs, the Business plan provides customized limits and is priced at $1,300 per month.
Pros & Cons
✅ User-friendly intuitive interface.
✅ Robust filters for both creators and audience.
✅ All-in-one Campaign Management Tool.
❌ 7-day trial period instead of 14 days.
Hypeauditor
Suits for: E-commerce, brands, and agencies.
Trial Period: 7 days.
Pricing: At $2999 a year.
Hypeauditor is one of the best influencer marketplace that provides a comprehensive suite of tools, from influencer discovery to market analysis. It empowers brands, agencies, and e-commerce businesses of all sizes with valuable insights to make informed decisions.
At Hypeauditor, transparency, data-driven strategies, and authentic partnerships are at the core of their service.
Additionally, the platform offers PayPal integration, ensuring seamless payments to influencers.
Features
Discover the power of influencer marketplaces with a comprehensive suite of tools designed to elevate your influencer marketing strategies:
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Influencer Discovery. Leverage advanced filters to navigate through a massive database of 205.5M+ influencers, ensuring you find the perfect match for your brand.
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Influencer Analysis. Dive deep into a creator’s performance with detailed insights on their audience demographics and engagement metrics.
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Campaign Management. Plan, execute, and measure your influencer marketing campaigns seamlessly for optimal results.
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Influencer Outreach Tool. Effortlessly connect with influencers to establish collaborations and send personalized emails, fostering meaningful partnerships.
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Media Monitoring. Track social sentiment, monitor user-generated content (UGC) campaigns, and identify emerging trends in real time.
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Media Plan. Craft dynamic presentations with KPI estimates to drive data-backed decisions in your influencer strategy.
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Free Influencer Analysis Tools. Access essential metrics such as engagement rates, follower growth, trends, total posts, and comments-to-likes ratio across Instagram, TikTok influencer marketplace, Twitch, X (Twitter), and YouTube — completely free!
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Competitor Analysis. Stay ahead of the competition by benchmarking your influencer strategies against your competitors.
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Sales Integration. Simplify influencer-driven sales by connecting seamlessly with Shopify, WooCommerce, and Magento platforms.
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Zapier Integration. Automate workflows and connect with thousands of platforms to enhance your marketing efficiency.
Pricing
Pricing starts at $2,999 per year. However, for an accurate quote, it's best to contact them directly to request a demo. Prices may vary depending on the features and scale of the service you require.
Pros & Cons
✅ User-friendly Interface.
✅ Highly responsive support team.
✅ All-in-one platform for running campaigns, signing and paying our creators, and checking outcomes.
❌ Sometimes, the engagement rate can be different from other platforms.
Sprout Social
Suits for: Brands & marketing agencies.
Trial period: 30 days.
Pricing: From $249 per month if paid monthly.
Sprout Social is a comprehensive influencer marketplace for creators, embracing a powerful influencer collaboration app and publishing tool. It provides real-time insights across multiple social media platforms, including TikTok, YouTube, X (Twitter), Facebook, Pinterest, and LinkedIn, catering to enterprises and marketing agencies of all sizes.
With a continuous stream of new features and integrations, Sprout Social recently introduced AI-enhanced agent replies to improve communication. Its advanced analytics and automation tools help businesses streamline social media management and engagement while driving better outcomes.
Features
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Influencer Discovery. Find the ideal influencers for your campaign using over 50 advanced filters to refine your search and target the right creators.
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Influencer Analytics. Evaluate influencers based on detailed content performance metrics and viral posts. Interactive charts offer an in-depth analysis of influencers and competitors.
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Audience Analysis. Analyse influencer demographics metrics on followers’ age, location, and interests.
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Publishing and Editing. Create, edit, and publish stunning content seamlessly in one platform, eliminating the need for costly third-party tools or multiple designers.
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Social Listening Tool. Monitor brand mentions, track market trends, and gather insights from audience conversations to keep your brand ahead of the competition.
Pricing
Sprout Social offers four flexible plans:
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The Standard plan is perfect for small teams overseeing a handful of social media accounts. It offers five profiles, a content calendar, and management review features, priced at $249 per user per month on a monthly billing cycle.
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For larger teams, the Professional plan provides unlimited social media accounts, keyword tracking for competitors, and paid insights, available at $399 per user per month. This plan is tailored for agencies with diverse teams and more complex needs.
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The Advanced plan is designed for specialized requirements and is priced at $499 per user per month.
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Finally, the Enterprise plan is ideal for large organizations that need extensive customization. Pricing is available upon request, with consultation directly through Sprout Social.
Pros & Cons
✅ Good and responsive customer service.
✅ Many templates for qualitative content creation
✅ Detailed analytics.
❌ Only 10 accounts are allowed.
Influencity
Suits for: Medium brands, agencies, and e-commerce.
Trial Period: 7 days trial period.
Price: From $198 per month if paid monthly.
Influencity is another leading influencer collaboration platform that spans Instagram, YouTube, and TikTok influencers marketplace. It offers a complete suite of influencer management tools, from discovery to influencer payments supporting 143 currencies, available in 186 countries worldwide, and even allows you to create discount codes for customers.
Influencity doesn't require you to sign a contract, as they prioritize trust and speed in their services.
Features
Influencity is a top influencer marketplace for creators, offering a range of tools to streamline influencer marketing and campaign management.
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Influencer Discovery. Browse for influencers using a variety of advanced filters with 200 million profiles. Narrow down your options based on key factors like audience demographics, engagement rate, and aesthetics to find the perfect match for your brand.
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Campaign Reports. Access in-depth campaign reports with detailed profile statistics. Visualize key metrics through easy-to-understand graphs and diagrams, providing valuable insights for data-driven decision-making.
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Campaign Management. Take advantage of Influencity’s collaboration app and Influencer Relationship Management (IRM) tool to seamlessly manage campaigns. Track ongoing projects and analyze fresh marketing data.
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Creators Outreach. Communicate directly with influencers via built-in email integration. This is ideal for large teams to work together and efficiently handle multiple campaigns.
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Sales Metrics. Integrate with Shopify to monitor sales performance on Influencity’s management platform. Gain insights into the success of your influencer campaigns and manage product shipments to influencers through your e-commerce logistics system, ensuring smooth operations.
Pricing
Influencity has four pricing models:
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The Basic is ideal for small brands, offering 5,000 monthly results, 30 profile analyses, and 1 segmentation list for a single user. This plan is available for $198 per month with monthly billing.
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The Professional is perfect for larger agencies, providing 10,000 monthly results, 150 profile analyses, 100 segmentation lists, and 1,200 monthly outreach emails. This plan is priced at $398 per month when billed monthly.
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The Business plan delivers 25,000 monthly results, 500 profile analyses, 100 segmentation lists, and 4,000 monthly outreach emails. It is priced at $998 per month on a monthly billing cycle.
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The Enterprise plan caters to businesses with unique needs, offering fully customized solutions. Pricing for this plan is negotiable and based on the specific requirements of your enterprise.
Pros & Cons
✅ Very easy to use and marketing-friendly interface.
✅ Highly responsive customer support.
✅ Affordable price for smaller businesses.
❌ 7 days trial period instead of 14 days.
HootSuite
Suits for: Small businesses, agencies, and real estate.
Trial Period: 30 days.
Price: From €99 per month when paid annually.
Hootsuite is an all-encompassing social media management platform designed to streamline and enhance the social media experience. It goes beyond basic scheduling and posting tools by offering in-depth analytics for top social networks like Facebook, Instagram, TikTok, X (formerly Twitter), LinkedIn, Pinterest, Threads, and YouTube.
With its powerful features and over 100+ integrations, including CRM, project management software, Hootsuite makes it an ideal solution for anyone navigating the influencer marketplace. It allows businesses and individuals to measure the effectiveness of their campaigns and connect with their audience more effectively.
Features
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UGC and Influencer Management. Manage UGC content and find influencers. Ideal solution for those who look for a micro influencer marketplace.
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Social Media Analytics. Hootsuite provides visually appealing reports, offering insights into key metrics like views, engagement rates, and clicks.
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Competitor Analytics. Keep an eye on your competitors and gain a deeper understanding of key players in your industry. Monitor competitor activities and performance to stay ahead of trends and improve your own social media strategy.
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Social Listening. Track social sentiment, conduct consumer research, and gather valuable feedback. Understand audience sentiment, identify emerging trends, and respond proactively to customer needs.
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Publishing and Scheduling. Simplify the process of scheduling posts to ensure they are published at optimal times when your audience is most active. This helps maximize engagement and increase your social media impact.
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Built-in Inbox. Control messages in one place across Facebook, Instagram, WhatsApp, LinkedIn, X (Twitter), and TikTok using different templates.
Pricing
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The Professional plan allows you to manage up to 10 social accounts and includes features such as Listening Basics, unlimited post scheduling, and AI-generated captions, hashtags, and ideas. The cost for this plan starts at €99 per month when paid annually.
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The Team plan, which covers up to 20 social profiles, offers additional features like one custom-branded URL, the ability to suspend scheduled posts, and team roles and permissions. This plan is priced at €249 per month when paid annually.
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Finally, the Enterprise plan supports up to 50 social accounts and provides advanced tools such as Advanced Inbox, Employee Advocacy, and Advanced Social Listening. Pricing for this plan is negotiable, and you would need to contact them directly for more details.
Pros & Cons
✅ Easy and helpful tool for scheduling social media posts.
✅ Hootsuite allows you to manage all social media accounts in one place.
❌ Customer service can be slow.
Modash
Suits for: B2C e-commerce & app companies.
Trial period: 14 days.
Price: From $299/month or $199/month ( if paid annually).
Modash is a creator marketplace that combines influencer management, payments, and integrations into a single platform. It caters to brands and agencies of all sizes, helping them discover, analyze, and collaborate with influencers. It spans YouTube, Instagram, and TikTok influencer marketplace.
Designed to simplify influencer marketing, the tiktok influencers marketplace offers automation tools, seamless integrations, and data-driven insights to enhance campaign effectiveness.
Features
Modash stands out among influencer marketplaces by offering a range of powerful tools including a free one to streamline influencer marketing efforts.
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Influencer Discovery. With advanced influencer and audience filters, users can track key metrics such as engagement rate, follower growth, and more.
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Audience Data. Gain deep insights into audience demographics, including location, age, gender, language, and other key factors.
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Campaign Management. Automate ad campaign processing through a centralized dashboard for seamless organization and execution.
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Influencer Inbox. Communicate effortlessly with influencers using Modash’s built-in email tool, keeping all relevant details within reach.
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Payment and Shopify Integrations. Simplify transactions with personalized invoices and global payment options, ensuring smooth financial management.
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Free Instagram Fake Follower Checker. Verify influencer authenticity with a free tool that detects fake followers, helping brands make informed collaboration decisions.
Pricing
Modash provides flexible monthly and yearly plans to accommodate various team sizes and requirements.
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The Essentials plan, available for $299 per month, is ideal for small teams of up to two members, offering the ability to analyze 300 profiles, collect 100 influencers, and utilize key influencer marketing tools.
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For growing teams, the Performance plan, priced at $599 per month, supports up to five members and includes expanded features such as 800 profile analyses, a collection of 250 influencers, and unlimited content access.
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Larger agencies and brands seeking tailored solutions can opt for the Enterprise plan, which offers fully customizable options with pricing available upon request.
Pros & Cons
✅ Customer service is always fast and helpful.
✅ Browsing with a suite of filters allows for a time-efficient search.
❌ The inbox functionality is currently very limited.
GRIN
Suits for: B2C e-commerce & app companies.
Trial period: No, but you can request a demo version.
Price: From $10,000+ per month.
GRIN is another influencer market that delivers in-depth reporting and insights to help brands refine their marketing strategies, particularly in influencer collaborations. By providing detailed metrics on influencer performance, engagement, and audience demographics, GRIN enables brands to make data-driven decisions when selecting the right partners.
Beyond influencer marketing, GRIN also simplifies the marketing process by integrating seamlessly with tools like email, e-commerce platforms, and workflow solutions such as DocuSign, Slack, and PayPal. These integrations streamline influencer management, contract handling, and payments, creating a seamless, all-in-one solution for brands.
Features
GRIN is a leading influencer marketplace for creators’ collab, offering powerful tools to streamline influencer discovery, management, and collaboration.
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Influencer Discovery. Use advanced filters to find creators in your niche and connect with the right influencers for your campaigns.
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Reporting and Analytics. Access real-time analytics to track influencer marketing performance, audience demographics, engagement rates, and top-performing posts, ensuring data-driven decision-making.
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Payments. Simplify transactions with seamless influencer payment processing through GRIN’s integrations with PayPal and W2.
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Free Instagram Influencer Analytics Tool. Evaluate potential brand collaborations by tracking key influencer metrics such as engagement rate, follower count, and total posts for free.
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E-commerce Integrations. Connect with top e-commerce platforms like Shopify, Salesforce, Magento, and WooCommerce to send products directly to influencers for effortless collaborations.
Pricing
Pricing begins at $10,000 per month, but the total cost will vary depending on the features and customizations you need. To receive a personalized quote that aligns with your specific requirements, I recommend reaching out to us directly.
Pros & Cons
✅ The support team is always eager to help.
✅ The ability to customize campaigns and landing pages.
✅ The opportunity to have multiple team members in one account.
❌ Not a convenient influencer payment system.
Social Status
Suits for: Medium to large-sized brands and agencies.
Trial Period: 14 days.
Price: From $9 per month.
Social Status is a powerful influencer marketplace that helps brands and agencies streamline their influencer marketing efforts through data-driven insights and automation.
The platform provides in-depth analytics for influencer campaigns, allowing users to track key performance metrics, audience demographics, and engagement rates across major social media platforms like Instagram, Facebook, TikTok, YouTube, LinkedIn, and X (Twitter).
With Social Status, brands can discover and analyze influencers, and compare competitor performance across major social media.
Features
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Influencer Reports. Gain in-depth insights into the influencers you manage by automating reports in various formats, including Excel, PDF, CSV, PPTX, and Google Slides. Easily track key metrics in the format that best suits your workflow.
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Competitor Insights. Measure your brand’s performance against competitors to uncover market trends and identify opportunities for growth.
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Influencer Tracking. Evaluate influencers before collaboration by analyzing their key metrics. Monitor campaign results across Facebook, Instagram, TikTok, X (Twitter), LinkedIn, and YouTube to assess performance effectively.
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Audience Analysis. Vet influencer’s followers, analyze data, and see how much they align with your brand's values.
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Ad Performance Analytics. Optimize your advertising strategy by analyzing Facebook and Instagram ad campaigns, tracking their impact, and making data-driven adjustments for better results.
Pricing
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The Micro plan, designed for small businesses, supports up to three users and provides access to two months of data history. It includes analytics for ads, competitors, and influencers, all for $9 per month.
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The Starter plan expands access to 10 users and offers three months of data history. It includes ad, competitor, and influencer analytics, along with the ability to generate reports in CSV, XLSX, and PDF formats. This plan is available for $29 per month.
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For growing agencies, the Pro plan provides 20 user seats, six months of data history, and comprehensive analytics covering ads, competitors, and influencers. It also supports report generation in multiple formats and is priced at $49 per month.
For larger teams:
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The Business plan offers 20 user seats and extends data history to 12 months. It includes the same analytics and reporting capabilities as previous plans and is available for $99 per month.
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The Agency plan is ideal for large enterprises, offering 20 user seats, a full year of data history, and access to custom reports. With in-depth analytics and flexible reporting options, this plan is priced at $199 per month.
Pros & Cons
✅ Awesome and easy-to-use dashboard.
✅ Very presentable and easy reports.
❌ Report generation can take time.
Upfluence
Suits for: Medium to large-sized brands and agencies.
Trial Period: No, but you can request a demo.
Price: From $11,940 per seat per year.
Upfluence is an all-in-one influencer market area that streamlines blogger collaborations, enhances user-generated content strategies, and strengthens brand ambassador programs. Equipped with advanced filters, detailed analytics, and sales tracking tools, it enables brands to identify key performance indicators and drive impactful marketing decisions.
From measuring influencer engagement to evaluating campaign success and monitoring revenue impact, Upfluence provides the data-driven insights needed to refine marketing strategies and boost business growth.
Features
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Effortless Influencer Discovery. Instantly search for and evaluate influencers with a single click, making it easy to find the perfect partners for your campaigns.
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Comprehensive Influencer Analytics. Monitor campaign success, gain deep insights into influencer performance, measure ROI, and detect fake followers using advanced verification tools.
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Free Marketing Tools. Leverage fake Instagram follower checker, audit features, engagement trackers, and influencer comparison tools across major platforms like Instagram, TikTok, Twitch, Twitter, YouTube, and Pinterest.
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Payment & E-Commerce Integrations. Simplify transactions with built-in support for Stripe, WooCommerce, Magento, Shopify, and BigCommerce, ensuring smooth payments and Amazon attribution tracking.
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Influencer Outreach. Save much time with built-in email templates, automated email flows, and AI mailing assistant, Jace :).
Pricing
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The Growth Plan provides a single user seat, access to a network of 5,000 influencers, and dedicated support for $11,940 per year.
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For expanding teams, the Scale Plan includes five user seats, a larger community of 10,000 influencers, and premium support at an annual cost of $19,800.
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Designed for large-scale operations, the Enterprise Plan offers 25 user seats, exclusive platform access, a network of 20,000 influencers, and premium support for $42,600 per year.
Pros & Cons
✅ Advanced influencer targeting features.
✅ Seamless integrations with Shopify and WooCommerce.
✅ Supportive, responsive, and caring customer team.
❌ Some viewing features can be confusing.
Brand24
Suits for: Small to medium-sized brands, marketers, and PR professionals.
Trial Period: 14 days.
Price: From $119/month when paid yearly.
Brand24 is another leading influencer marketplace specializing in brand reputation management. It collects and analyzes social mentions across TikTok, Instagram, YouTube, X, LinkedIn, and Facebook.
Brand24 helps businesses monitor online conversations, track sentiment, and identify emerging trends in real time. With its advanced analytics and AI-driven insights, it enables brands to make data-informed decisions and strengthen their online presence.
Features
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Influencer Identification. Discover key influencers in your industry by analyzing who is talking about your brand and their impact, enabling targeted engagement strategies.
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Real-Time Mention Tracking. Monitor your brand's mentions across various online platforms, including social media, blogs, news sites, and forums.
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Sentiment Analysis. Assess the tone of online discussions about your brand by categorizing mentions as positive, negative, or neutral, helping you understand public perception.
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Competitor Monitoring. Keep an eye on your competitors' online presence by tracking their mentions, trends, and comparing their performance to your own.
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Comprehensive Reporting. Generate detailed reports with insights into your brand's online performance, which can be customized and shared with your team.
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AI-Powered Insights. Leverage artificial intelligence to gain a deeper understanding and actionable recommendations based on the data collected.
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API Access. Integrate Brand24's capabilities into your existing systems through API access, allowing for seamless data synchronization and customized workflows.
Pricing
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The Individual plan, designed for a single user, is perfect for tracking small brands and includes three keywords at a price of $119 per month when billed annually.
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For growing teams, the Team plan supports up to seven keywords with hourly updates, available for $159 per month with yearly billing.
For larger teams:
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Businesses needing more advanced tracking can opt for the Pro plan, which offers 12 keywords and real-time updates for $239 per month.
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For large companies requiring the most extensive coverage, the Enterprise plan provides 25 keywords and real-time updates at $399 per month when paid annually.
Pros & Cons
✅ The tool is easy to use and it is optimized greatly.
✅ Customer service is highly responsive.
❌ Sometimes monitoring is not very precise.
Emplifi
Suits for: Brands, agencies, sports, e-commerce and retail.
Trial Period: No, but you can request a demo.
Price: From $200 per year per feature.
Emplifi is one of the best influencer marketplaces that provides a robust social media analytics and influencer management platform. It offers detailed content performance metrics across a wide range of platforms, including Instagram, TikTok, Facebook, X (Twitter), and LinkedIn.
Leveraging AI, Emplifi goes beyond traditional analytics by offering tools for content publishing, scheduling, influencer discovery, and audience reach.
This comprehensive solution allows businesses to fine-tune their social media strategies, enhance customer engagement, and drive better results across multiple channels.
Features
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Influencer Discovery. Effortlessly find influencers and manage your campaigns from a single platform.
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Analytics. Access detailed insights on influencer performance, including key metrics and competitor analysis, with easy export options.
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Social Listening. Monitor social sentiment across major platforms like Instagram, TikTok, Facebook, YouTube, X (Twitter), LinkedIn, Pinterest, and Snapchat to stay on top of trends and conversations.
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Publishing. Create, schedule, and optimize posts with Emplifi’s tools, while receiving recommendations on the best times to post and tracking performance.
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Social Commerce. Generate user-driven content, manage customer ratings and reviews, and facilitate live video shopping experiences to boost engagement and sales.
Pricing
Emplifi's pricing starts at $200 per year for each individual feature. However, the final cost may vary depending on the specific features and services you require. For a detailed pricing breakdown and information on available packages, it's best to contact the Emplifi team directly.
Pros & Cons
✅ The support team is fast and friendly.
✅ The graphs are very nice and customizable.
❌ Publishing features can lag sometimes.
KeyHole
Suits for: Agencies, eSport, B2C brands and agencies.
Trial Period: No, but you can request a demo.
Price: From $100 per campaign.
Keyhole is a powerful influencer marketplace tool that provides valuable insights across multiple platforms, including TikTok, LinkedIn, YouTube, Instagram, Twitter, and Facebook.
It enables businesses and marketers to track influencer performance, measure engagement, and analyze audience behavior. By leveraging these insights, brands can make data-driven decisions to enhance their marketing strategies and optimize the effectiveness of their campaigns within the influencer marketplace.
Features
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#Hashtag Tracking. This feature allows you to search influencers in your niche by using #hashtags and keywords.
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Influencer Analytics. Access in-depth performance data with detailed insights presented through graphs and diagrams to assess influencer engagement and effectiveness.
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Market research. Compare key metrics of influencers and brands across major platforms like Instagram, Twitter, TikTok, YouTube, and more.
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Social Listening. Monitor customer opinions, sentiments, and feedback in real time, helping brands stay connected with their audience, identify trends, and refine strategies.
Pricing
There are three plans available, but to know the exact pricing, you need to contact them directly.
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Starter Plan. An entry-level option for individuals or small businesses to track social media performance.
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Team Plan. Designed for businesses and marketers, offering advanced tracking, deeper analytics, and multi-platform reports—ideal for managing multiple campaigns.
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Enterprise Plan. Provides the most advanced features, including custom reporting, influencer tracking, and dedicated support, tailored for larger organizations and agencies.
Pros & Cons
✅ Very good results for hashtag and keyword tracking.
✅ Keyhole offers comprehensive metrics like engagement, reach, impressions.
❌ The price of this software can be a little high for smaller brands.
Meltwater
Suits for: Medium to large-sized brands and agencies.
Trial Period: No, but you can request a demo.
Price: $1000 per seat per month.
Meltwater is one of the best creator marketplaces, offering powerful influencer marketing analytics software that delivers real-time insights into influencer performance, brand mentions, and audience sentiment across social platforms.
By providing detailed data on social media engagement, market trends, and public perception, Meltwater helps businesses manage influencer relationships, refine their strategies, and protect their brand reputation.
Features
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Influencer Analytics Tool. Monitor and evaluate influencer performance across platforms like Instagram, TikTok, YouTube, X (Twitter), Facebook, and LinkedIn. Meltwater covers both traditional media (TV, radio, newspapers) and digital channels (social media, blogs, websites), giving you a comprehensive view of your campaigns.
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Audience Analysis Tool. Dive into detailed audience demographics, preferences, and behaviors to help businesses tailor their marketing strategies, ensuring campaigns connect with the right audience.
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Sentiment Tool. Leverage social listening features to stay updated on conversations around your brand, competitors, and industry trends in real time, enabling you to respond proactively.
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E-commerce Integration. Track sales metrics and measure the direct impact of your marketing and PR efforts on conversions and revenue through seamless integration with e-commerce platforms.
Pricing
Meltwater offers three flexible pricing formats: Essential, Suite, and Enterprise.
Pricing starts at $1,000 per seat per month. For a more accurate quote tailored to your needs, it's best to contact them directly.
Pros & Cons
✅ Very user-friendly and quick to find what feature you are looking to use.
✅ Comprehensive overview of social media trends.
❌ Can be expensive for smaller businesses.
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