Top 13 Best Instagram Analytics Tools: Software Features & Pricing Review

February 4, 2025 · 23:38

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How to Choose the Right Instagram Analytics Tool 

Choosing the right analytics tool is crucial to making informed decisions about your influencer collaborations. With so many options out there, it can feel overwhelming. However, by focusing on the key features of Instagram analytics software, you can easily narrow down your choices.

Here are a few criteria to consider when assessing Instagram analytics tools:

  • Audience Insights. Look for tools that provide in-depth data about an influencer’s audience — demographics, interests, and engagement patterns.

  • Engagement Tracking. The ability to track likes, comments, shares, and story views is essential for evaluating how well an influencer connects with their followers.

  • Content Performance. A good tool should break down how each post performs, from reach to interaction rate.

  • Competitor Analysis. Some tools offer a peek at competitor metrics, helping you gauge an influencer’s standing in your niche.

  • Reporting. Check for customizable, easy-to-understand reports that save you time when analyzing data.

  • Pricing. Compare pricing models to find one that fits your budget without compromising essential features.

  • User-friendly Interface. The dashboard of the tool should be without any learning curve to simplify the process.

By prioritizing these features, you’ll be able to find the perfect Instagram analytics solution for your needs.

Here is the list of the best 13 tools that meet these criteria👇

IQFluence Instagram analytics software

Suits for: Small to medium-sized brands to find and track influencers.

Trial period: 7 days. Try it for free.

Price: From $295/mo (paid monthly) or $236/month (paid annually). 

instagram analytics software

IQFluence is one of the best Instagram analytics apps, offering a database of over 230 million influencers and powerful niche search capabilities across major platforms like Instagram, TikTok, and YouTube. With its user-friendly interface, very helpful support, and advanced filters for perfect influencer matches, IQFluence ensures seamless and accurate influencer discovery. Combined with affordable pricing and continuous updates, this Instagram monitoring software stands out as a top choice in the industry.

Instagram Analytics Features

  • IQFluence offers powerful filters with niche search options, letting you select criteria like location (for both influencer and audience), language, partnerships, engagements, lookalikes, reel plays, account type, growing, keywords, and much more. You can even search by entering the Instagram username of the influencer you’re interested in. Just click the "Analyze" button to unlock detailed, in-depth insights.

instagram analytics tools

  • Influencer Analysis. Analyze average likes, comments, engagement rate, follower and like growth, as well as engagement spread for recent posts. Track frequently used hashtags and the percentage of popular mentions to target influencers aligned with your brands values.

instagram analytics tools

instagram analytics software

  • Audience Insights. Vet influencers with detailed diagrams showing the percentage of real followers, mass followers, influencers, and suspicious accounts. Additionally, analyze the audience’s age and gender split, location by city and country, as well as brand and interest affinity, and audience lookalikes.

instagram analytics tools

instagram influencer analytics tools

  • Viral Posts Reports. Evaluate popular posts and their key metrics (likes and comments) to stay on top of trends

  • Instagram Campaign Monitoring. Stay on top of your Instagram campaigns with real-time tracking! Easily organize campaigns by budget, goals, and scale to ensure everything is aligned and running smoothly.

Pricing

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There are three affordable pricing plans available:

Starter. Perfect for small businesses and startups. Priced at $236/month with annual billing or $295/month with monthly billing.

Advanced. Starting at $436/month with annual billing or $545/month with monthly billing. This plan is the most popular, offering enhanced influencer reports and campaign analytics.

Business. At $1300/month, this plan is tailored for businesses with customizable needs, offering priority support and early access to new features.

Testimonials

On G2, you can find and read customer reviews about IQFluence:

✅ “The lookalike feature is highly effective for discovering influencers with audiences similar to those of another influencer.”

✅ “The user interface is intuitive and easy to navigate."

✅ “The platform boasts an extensive database."

❌ ”At times, the keywords seem slightly off.”

❌ “7-day trial period instead of 14 days.”



Hypeauditor 

Suits for: E-commerce, brands, and agencies.

Trial Period: 7 days.

Price: At $2999 a year.instagram analytics softwareImage source.

Hypeauditor is a powerful Instagram analytics software that works across major social media platforms, including Instagram, TikTok, YouTube, X (Twitter), and Twitch. If you're in the beauty, fashion, auto, health and wellness, or e-commerce sectors, you'll find effective solutions to elevate your marketing strategies. 

With its detailed insights and free tools option, this platform helps you optimize influencer campaigns and track content performance across multiple platforms for maximum impact.

Instagram Analytics Features

  • Influencer Discovery. Hypeauditor provides access to a massive database of over 205 million influencer profiles, allowing you to filter by a variety of parameters to find the perfect match for your brand.

  • Campaign Management and Competitor Analysis. With Hypeauditor’s Instagram monitoring software and analytics tool you can track and analyze your ad campaigns, gaining valuable insights into areas for improvement.
    Additionally, you can compare your results with competitors to stay ahead of trends in your niche and refine your strategies accordingly.

  • As one of the top Instagram influencer analytics tools free, Hypeauditor offers a built-in Instagram analysis tool that lets you track essential metrics like engagement rates, follower growth, follower trends, total posts, and the comments-to-likes ratio at no cost. 

When you upgrade to a subscription, you unlock even more powerful features, including:

⭐ Audience Countries

⭐ Audience Countries

⭐ Engagement rate breakdown

⭐ Hashtag and Mentions Analysis

⭐ Audience Age & Gender

⭐ Audience Languages

⭐ Account Type

⭐ Sentiment Analysis

⭐ Active Audience Authenticity

⭐Signs of Giveaways

⭐Signs of Comment Pods

Additionally, Hypeauditor offers a free Instagram Engagement rate calculator. Simply enter the influencer's username and check its engagement rate, along with an average number of likes and comments.

Pricing

The pricing starts at $2,999 per year. However, for a more precise quote, it’s best to contact them directly, as the cost can vary depending on your specific needs and customizations. The price may change based on the features and scale of the service you require.

Testimonials

On Capterra, you can find and read customer reviews about Hypauditor:

✅ “The support team is responsive and fantastic. It has been invaluable in helping us find influencers on Instagram and TikTok.”

✅ “Now we can use the platform to run campaigns, sign and pay our creators, and check outcomes.”

✅ “The Discovery feature is very helpful when we are searching for new influencers in specific topics or regions we don’t know much about. “

❌ ”One limitation is that we cannot create separate agreements or briefs for individual influencers within the same campaign. “

❌ “Sometimes, the engagement rate (ER) is different from other platforms.”

❌ ”Not all influencers have email addresses, so you have to create a separate list of accounts without addresses and contact them via private messages on Instagram.”

Social Status 

Suits for: Medium to large-sized brands and agencies.

Trial Period: 14 days.

Price: From $9 per month.

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Social Status is another powerful Instagram analytics tool that supports analytics across a wide range of major social channels, including Instagram, Facebook, TikTok, LinkedIn, X (Twitter), YouTube, and Meta Ads Manager. 

With its comprehensive data tracking, Social Status helps businesses gain valuable insights into audience engagement, influencer performance, and ad campaign effectiveness. Its ability to analyze multiple platforms in one place makes it an invaluable tool for brands. Social Status helps you optimize your social media strategy and stay ahead of trends across channels.

Instagram Analytics Features

  • Influencer and Audience Analytics. The tool allows you to consolidate all campaign posts (static posts and reels) along with Instagram stories, providing a complete view of key metrics such as impressions, engagement, views, and clicks. You can also track the influencer's audience by location, gender, and age.

  • Competitor Analytics. Monitor competitor performance across Instagram, Facebook, TikTok, X (Twitter), and YouTube with Competitor Analytics. Analyze social sentiment, identify viral posts that are performing well, and gain valuable insights into your competitors’ strategies.

  • Ads Analytics. Whether you run Instagram ads through Facebook Ads Manager or directly on the Instagram app, this tool lets you track and report your ad performance in real time. You can monitor ads across both Instagram and Facebook seamlessly.

Pricing

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Micro. 3 seats, 2 years of data history, ads, competitor, and influencer analytics. Priced at $9 per month.

Starter. 10 seats, 3 years of data history, CSV, XLSX, and PDF reports, ads, competitor, and influencer analytics. Priced at $29 per month.

Pro. 20 seats, 6 years of data history, CSV, XLSX, and PDF reports, ads, competitor, and influencer analytics. Priced at $49 per month.

Business. 20 seats, 12 years of data history, CSV, XLSX, and PDF reports, ads, competitor, and influencer analytics. Priced at $99 per month.

Agency. 20 seats, 24 years of data history, CSV, XLSX, and PDF reports, ads, competitor, and influencer analytics, and custom reports. Priced at $199 per month.

Testimonials

On G2, you can find and read client reviews about Social Status:

✅ “Social Status provides data as per my expectation and in a simple look.”

✅ “Customer support Team responses quickly and is willing to help.”

✅ “I love the features, especially analytics to help build a picture of engagement and potential areas for content creation."

❌ “The process of creating a report can be time-consuming at times.”

❌ “The reports are a little clunky on saving.”

Loomly 

Suits for: Freelancers, small and medium agencies, and franchises.

Trial Period: 15 days.

Price: From $32 per month when paid monthly.

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Loomly is a data-driven social analytics tool and one of the best Instagram analytics apps, offering in-depth insights across major platforms like TikTok, Instagram, LinkedIn, Twitter, YouTube, Threads, and Pinterest. It provides a comprehensive range of marketing features, including audience insights and content performance analysis.

With AI-powered capabilities like date customization and scheduling optimization, Loomly helps businesses streamline media management and enhance their overall strategy. By delivering actionable data, it empowers businesses to improve their social media presence and stay ahead of industry trends. This makes it a valuable Instagram analytics software for companies looking to level up their social media game.

Instagram Analytics Features

  • Influencer Discovery and Campaign Analysis. Use Loomly’s Instagram influencer analytics tools to find and connect with the perfect influencers for your brand. Analyze their campaign performance with detailed profile analytics and gain valuable insights into audience behavior, engagement patterns, and trends.
    With Instagram-specific data, track key metrics like reach, conversions, clicks, and audience demographics to refine and optimize your influencer strategy on the platform.

  • Streamline your content strategy with Loomly’s post-scheduling features, allowing you to plan and schedule posts, reels, and stories for maximum impact. With the Instagram time monitoring software feature, you can identify the best times to post when your audience is most active.
    As one of the best Instagram analytics tools, Loomly ensures your content reaches the right audience at the optimal time, boosting your engagement and reach metrics.

  • Social sentiment. Track mentions and comments to know the people’s feedback. Respond to every direct message and comment to ensure you don’t miss any important feedback and can address customer inquiries promptly.

Pricing

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Basic. 10 social media accounts, including post analytics, hashtag manager, and more. Very affordable at $32 per month when billed annually, or $42 per month with monthly billing.

Standard. 20 social media accounts, with advanced analytics, content export, and Slack integrations. Priced at $60 per month with annual billing, or $80 per month with monthly billing.

Advanced. 35 social media accounts, featuring scheduled reports and custom workflows. Costs $131 per month when paid annually, or $175 per month with monthly billing.

Premium. 50 social media accounts, with fully customizable features. Priced at $277 per month when billed annually, or $369 per month with monthly billing.

Testimonials

You can get acquainted with customers’ opinions through Capterra:

✅ “I've tried a few different social scheduling platforms and I'm impressed with Loomly. It's really easy to use if you're looking for something simple.”

✅ “Loomly allows for bulk scheduling as far in advance as you want. You can also create custom calendars if you have several businesses you are managing at the same time.“

✅ ”My customers love the easy integration, onboarding and ability to view and review posts. The ability to integrate with multiple platforms and multiple of the same platform is unique and exactly what I was looking for.”

❌ ”My only disappointment is the lack of detail in the analytics and that you have to invite people to the platform for approvals.”

❌ “Only hope is that eventually we will be able to tag on Instagram stories so links/tags can be prescheduled, etc.”

Modash 

Suits for: B2C e-commerce & app companies.

Trial period: 14 days.

Price: From $299/month or $199/month ( if paid annually).

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Modash is another Instagram analytics software that provides B2C e-commerce and app companies with robust analytics, influencer discovery, and campaign monitoring. It boasts a vast database of over 230 million influencers across Instagram, TikTok, and YouTube.

Modash values transparency and data-driven decision-making, empowering brands to make more informed choices about their influencer marketing strategies. Its user-centric approach ensures that companies can easily track performance and optimize their campaigns for maximum impact.

Instagram Analytics Features

  • Campaign management. The Instagram analytics tool offers the flexibility to run segmented campaigns based on factors like your budget, product offerings, and marketing goals. This allows you to divide your campaigns into smaller, more focused initiatives, ensuring that each influencer partnership aligns perfectly with your objectives.
    With Instagram monitoring software, you can track and adjust these campaigns in real-time for optimal performance.

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  • Influencer discovery. Find influencers using Modash's robust filters, such as location by country and city, gender, engagement rate, lookalikes, and more.

  • Free Instagram fake follower checker. Modash also offers a free Instagram influencer Analytics tool to identify fake followers. Simply enter the influencer’s Instagram username to see the percentage of fake followers.
    Additionally, you can track engagement rate, average likes and comments, most used hashtags, audience location by country, and key metrics for popular posts.

  • Audience analytics. After purchasing a subscription, you can unlock more detailed reports on audience age, gender split, interests, and much more.

Pricing

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 Modash offers flexible monthly and yearly plans with three tiers:

Essentials. Designed for 2 team members. Analyze up to 300 profiles, collect up to 100 influencers, and more. Priced at $299 per month with monthly billing.

Performance. For 5 team members. It includes enhanced features like analysis of 800 profiles, collection of up to 250 influencers, and unlimited content. Priced at $599 per month with monthly billing.

Enterprise. Tailored for large agencies and brands with customizable needs. Pricing is negotiable based on your specific requirements.

Testimonials

You can find and read customer reviews about Modash on G2:

✅ “Discovery tool. filters to identify influencers that best fit each company's strategy.”

✅ “Campaign Monitoring. very useful for automatically finding content from influencers who mentioned the brand, eliminating the need to search one by one.”

✅ “Their team is very helpful and supportive!”

❌ ”Design: It could have a more updated and aesthetically pleasing look.”

❌ “The inbox and emailing functionalities are pretty limited currently.”

GRIN 

Suits for: B2C e-commerce & app companies.

Trial period: No, but you can request a demo version.

Price: From $10,000+ per month.

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GRIN is another powerful Instagram analytics software that provides in-depth reporting and valuable insights to help brands optimize their marketing strategies. It offers detailed metrics on influencer performance, engagement, and audience demographics, enabling brands to make data-driven decisions. 

GRIN also excels with its wide range of integrations, including email, e-commerce platforms, and workflow tools like DocuSign, Slack, and PayPal. These integrations make it easy for brands to manage influencer relationships and streamline payments and contracts, all within a single platform. 

As a comprehensive Instagram monitoring software, GRIN ensures brands stay efficient and organized in their influencer marketing efforts.

Instagram Analytics Features

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  • GRIN offers a free Instagram Influencer Analytics Tool to track key influencer metrics, including engagement rate, followers, and total posts. You can analyze creators across Instagram, YouTube, and TikTok.

  • More Detailed Reports. After subscribing, you can dive into deeper analytics with visual graphs and diagrams, allowing you to track key metrics such as brand growth (including follower count and average engagement), content performance, and audience insights. With detailed metrics like reach, engagement, likes, comments, and audience demographics (age and gender split), GRIN helps you track and understand the true impact of an influencer's content.

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  • In addition to Instagram analytics tools, GRIN offers integrations with e-commerce apps, including Shopify, Salesforce, Magento, and WooCommerce. This allows businesses to easily count risks by tracking sales, ROI, and conversion rates.

Pricing

The pricing plan begins at $10,000 per month. For a more precise quote, it’s recommended to reach out directly, as the cost will vary depending on your specific needs and customizations. The final price is influenced by the features and scale of the service you require.

Testimonials

On Capterra, you can find and read customer reviews about GRIN:

✅ “The fundamental workflow of the platform was thoughtfully designed and built from both the brand and influencer side.“

✅ “They have been extremely attentive to our program's needs and requests, but all in all, they're just all-around good people.”

✅ “Creator search is great, easy to sort / filter the audience of the creator you want.”

❌ ”Some glitches with Instagram integration tool when used in excess”

❌ “at times pulling the creator report is a challenge, despite altering talent handle being modified.”

Upfluence 

Suits for: Medium to large-sized brands and agencies.

Trial Period: No, but you can request a demo.

Price: From $11,940 per seat per year.

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Upfluence is another top contender in the realm of Instagram influencer analytics tools. As an all-in-one Instagram analytics app, it helps elevate your influencer marketing strategy with powerful filters, detailed analytics reporting, and sales tracking features. These tools allow you to focus on the key metrics that drive success.

Whether you're analyzing influencer performance, measuring campaign effectiveness, or tracking sales impact, Upfluence provides the insights you need to optimize your marketing efforts and accelerate business growth.

Instagram Analytics Features

  • Upfluence offers a free Chrome extension that serves as powerful Instagram monitoring software. Besides, it enables users to analyze key influencer metrics across TikTok, YouTube, Pinterest, and Blogs.

  • There is also another Instagram Influencer Analytics Tool free: Instagram fake follower checker. You can view the percentage of fake accounts for the influencers you are interested in.

  • Influencer Campaign Performance. This Instagram analytics tool tracks key metrics like engagement rates, follower growth, and content performance to evaluate the impact of individual influencers on your campaign.

  • Audience Insight. As one of the best Instagram analytics apps, the platform also analyzes influencer audience demographics, interests, and behaviors. It ensures that your campaign targets the right audience based on detailed data.

  • Sales Impact. With integrations to e-commerce platforms like Shopify, Upfluence measures the direct influence of campaigns on sales, revenue, and ROI, providing actionable insights into your financial outcomes.

Pricing

Upfluence offers three pricing formats:

Growth Plan. Includes one seat, access to a community of 5,000 influencers, and support. Priced at $11,940 per year.

Scale Plan. Includes five seats, a community of 10,000 influencers, and premium support. Priced at $19,800 per year.

Enterprise Plan. Provides exclusive access to Upfluence, 25 seats, a community of 20,000 influencers, and premium support. Priced at $42,600 per year.

Testimonials

On Trustpilot, you can find and read customer reviews about Upfluence’s overall work:

✅ “Upfluence makes is really easy to manage influencer programs and even easier to sell. “

✅ “We had some little bugs at the start, but the support team was very reactive to help us hit the ground running."

✅ “Influencer Sourcing, Management, and Payments made easy!”

❌ ”There is nothing easy or intuitive about this platform. It is difficult to use and navigate.”

❌ “The functions in the tool are very poor. The data analysis is not good either.”

Brand24 

Suits for: Small to medium-sized brands, marketers, and PR professionals.

Trial Period: 14 days.

Price: From $119/month when paid yearly.

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Brand24's primary focus is on real-time media monitoring and competitor analysis. However, it also offers powerful Instagram monitoring software and other analytics software to track brand mentions, sentiment, and campaign performance across various online platforms. Influencer tracking is also a key feature, allowing users to measure influencer impact and performance. 

This platform is primarily used by e-commerce businesses, marketers, and PR agencies looking to optimize their online presence and stay ahead of the competition.

Instagram Analytics Features

  • Detailed Insights. Brand24 provides real-time reports that offer in-depth insights into your audience's behavior, engagement, and sentiment across multiple platforms. As an advanced Instagram monitoring software and Instagram analytics tool, these insights are essential for refining your marketing strategies, tracking influencer performance, and making data-driven decisions.

  • Social sentiment tracking. This feature enables you to visualize how many people are sharing your brand across different channels through easy-to-understand graphs. It enables you to track the reach and impact of your influencer partnerships.

  • Market Analysis feature. Brand24 equips businesses with valuable insights into their competitive landscape. As a top-tier Instagram monitoring software, this tool allows users to track brand mentions and competitor activity. It provides a comprehensive view of market trends.
    By monitoring the performance and strategies of industry leaders, businesses can identify emerging trends, uncover new opportunities, and stay ahead of the competition.

Pricing

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Depending on your needs, there are four pricing plans available:

Individual. Designed for one user, this plan is ideal for tracking small brands and includes 3 keywords. Priced at $119 per month when paid annually.

Team. This plan supports up to 7 keywords and provides updates every hour. Perfect for growing teams. Priced at $159 per month when paid yearly.

Pro. With 12 keywords and real-time updates, this plan is great for businesses needing more comprehensive tracking. Priced at $239 per month.

Enterprise. Suited for large companies, this plan includes 25 keywords and real-time updates, offering the most extensive coverage. It’s priced at $399 per month when paid annually.

Testimonials

On Capterra, you can find and read customer reviews about Brand24:

✅ “The software is easy to use, they have decent guides and help docs, and the support is stellar.”

✅ “A very good app for tracking mentions. Lots of filters to hone in on the results that matter.”

✅ “It is easy to implement integrations and the customer support hasn't let me down yet.”

❌ ”It stores collected mentions for only about a year, so if you aim to save historical data, Brand24 is not it.”

❌ “Influencers section can be improved a bit.”

Emplifi 

Suits for: Brands, agencies, sports, e-commerce and retail.

Trial Period: No, but you can request a demo.

Price: From $200 per year per feature.

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Emplifi is a powerful social media analytics and management platform designed to provide in-depth content performance metrics across a variety of platforms, including Instagram, TikTok, Facebook, YouTube, X (Twitter), LinkedIn, Pinterest, and Snapchat. As advanced Instagram monitoring software, Emplifi offers a comprehensive suite of tools for analyzing social media performance.

Powered by AI, Emplifi goes beyond basic analytics by providing features for content publishing, scheduling, and influencer discovery and reach. This all-in-one solution helps businesses optimize their social media strategies, enhance customer engagement, and drive better results across multiple channels.

Instagram Analytics Features

  • Influencer and Content Performance Analytics. Emplifi provides in-depth reports on influencer performance across platforms like Instagram and other social media channels. This includes tracking content engagement, audience insights, and overall effectiveness. As a powerful Instagram analytics software, it helps brands identify influencers who align with their values, interests, budgets, and goals, ensuring more successful and targeted partnerships.

  • Competitor Analysis. Emplifi’s Instagram monitoring software allows you to compare your brand’s Instagram activity with that of your competitors. This feature provides valuable insights into how your brand is performing in comparison. It helps you stay ahead of the competition by identifying trends, strengths, and areas for improvement.

  • Sales and ROI Reports. Emplifi’s Instagram analytics software enables you to track sales linked to influencer campaigns, assessing how successful the Instagram influencer's efforts are in terms of conversions and ROI. This tool helps you understand the financial impact of influencer partnerships and ensures you’re maximizing your return on investment.

  • Social Listening. Emplifi’s social listening tool monitors social sentiment across platforms like Google Reviews, Trustpilot, and Yelp. This feature helps brands understand public perception, customer feedback, and potential issues in real time. 

  • Content scheduling. Analyze when your audience is most active and publish posts when your target audience is online.

Pricing

Emplifi's pricing starts at $200 per year per feature. However, this is just the base rate, and the final cost may vary depending on the specific features or services you require. For more detailed information on pricing and available packages, it's best to contact the Emplifi team directly.

Testimonials

On G2, you can find and read customer reviews about Emplifi:

✅ “Emplifi has a nice user interface, the implementation is easy with real fast social channel integrations.”

✅ “I found the customer support very quick to respond to queries and dedicated to ensuring that the problem is resolve.”

✅ “I love being able to store, schedule and then report on social media content.”

❌ ”What I find difficult is that by the way our social media is linked to the platform we aren´t able to see the stats of paid posts made only organic post are able to give the data.”

❌ “I do wish there was more consistency among reporting for various channels, but understand some of that is limited API based on the specific channel.”

Hootsuite 

⭐ Suits for: Small businesses, agencies, and real estate.

⭐ Trial Period: 30 days.

⭐ Price: From $149 per month.

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Hootsuite is a comprehensive social media management platform that offers a wide range of features to help users manage their social presence. As an advanced Instagram analytics software Hootsuitealso provides detailed analytics across major social networks, including Facebook, Instagram, TikTok, X (formerly Twitter), LinkedIn, Pinterest, and YouTube. In addition to its robust scheduling and posting tools, Hootsuite allows businesses and individuals to track performance, monitor engagement, and optimize their social media strategy with ease.

Instagram Analytics Features

  • Social Media Analytics. Hootsuite offers visually appealing Instagram reports through its powerful Instagram influencer analytics tools, providing insights into key metrics such as views, engagement rates, plays, and clicks. It also enables detailed reporting on messaging and social advertising performance. 

  • You can analyze content performance across platforms like TikTok, Facebook, X, LinkedIn, YouTube, etc, monitor audience demographics, and track top posts to refine your strategy and enhance overall engagement. This all-in-one solution helps you stay on top of influencer trends and optimize your social media campaigns for maximum impact.

  • Influencer Discovery. Hootsuite’s Instagram influencer analytics tools help you identify influencers who best align with your brand’s criteria. This makes it easier to find individuals who can drive impactful collaborations and expand your reach. As one of the best Instagram analytics apps, Hootsuite enables you to leverage influencer data across platforms to maximize your influencer marketing strategy.

  • Competitor Analytics. Stay ahead of trends with Hootsuite’s competitor analytics feature. Monitor competitor activities and performance to gain valuable insights into key players within your industry. By tracking their strategies, you can improve your own social media approach and outperform competitors.

  • Social Listening. Hootsuite’s social listening capabilities allow you to track social sentiment, conduct consumer research, and gather valuable feedback across various channels. Understanding audience perception and identifying emerging trends ensures that you can respond proactively to customer needs and stay on top of relevant conversations.

  • Publishing and Scheduling. Hootsuite simplifies the process of scheduling posts, ensuring they are published at optimal times when your audience is most active. This helps you maximize engagement metrics and increase your social media impact.

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Professional. For 10 social accounts, this plan includes Listening Basics, unlimited post scheduling, and AI-generated captions, hashtags, and ideas. Starting at $149 per month when paid monthly.

Team. For 20 social profiles, this plan offers one custom-branded URL, the ability to suspend scheduled posts, and team roles and permissions. Priced at $399 per month when paid monthly.

Enterprise. For 50 social accounts, this plan includes advanced features like Advanced Inbox, Employee Advocacy, and Advanced Social Listening. Pricing is negotiable, so you’ll need to contact them directly for a custom quote.

Testimonials

Find and read customer reviews about HootSuite on G2:

✅ “The dashboard is intuitive, with a clean design that simplifies navigating through multiple accounts, posts, and analytics. Even beginners can quickly learn how to use the platform effectively.”

✅ “There are detailed performance analytics, helping users track engagement, reach, and ROI.”

✅ “Allows you to manage multiple social media platforms easily and does the job fairly. “

❌ ”Hootsuite can be expensive for smaller businesses or freelancers.”

❌ “Although Hootsuite offers a range of integrations, some users may find the customization options for reports and dashboards somewhat restrictive compared to competitors.”

Meltwater Instagram analytics software

Suits for: Medium to large-sized brands and agencies.

Trial Period: No, but you can request a demo.

Price: $1000 per seat per month.

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Meltwater is a powerful real-time Instagram analytics software that helps businesses track influencer performance, brand mentions, and audience sentiment on Instagram and other social platforms. By providing detailed insights into social media engagement, market trends, and public perception, Meltwater enables businesses to manage influencer relationships, enhance their Instagram strategy, and monitor brand reputation. This tool is ideal for PR teams and businesses focused on influencer marketing and social media analytics.

Instagram Analytics Features

  • Real-time influencer analytics. Monitor and evaluate influencer performance across multiple social platforms, including Instagram, with the best Instagram analytics app. This feature covers both traditional media (TV, radio, newspapers) and digital channels (social media, blogs, websites), providing a comprehensive view of your campaigns.

  • Detailed audience insights. Leverage Instagram influencer analytics tools to dive deep into your or an influencer’s target demographics, preferences, and behaviors. These insights allow businesses to tailor marketing strategies effectively, ensuring campaigns resonate with the right audience.

  • Meltwater is one of the best Instagram analytics apps, offering robust Instagram influencer analytics tools to help businesses monitor influencer performance and track audience sentiment. 

  • The platform also features social listening tools, allowing businesses to stay on top of conversations surrounding their brand, competitors, and industry trends in real time.

  • Additionally, Meltwater integrates seamlessly with e-commerce platforms to track sales metrics. It helps companies measure the direct impact of their marketing and PR efforts on conversions and revenue. 

Pricing

Meltwater offers three pricing formats: 

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Pricing starts at $1,000 per seat per month. For a more accurate quote, it's best to contact them directly, as the price can vary based on the features and scale of the service you require.

Testimonials

On G2, you can find and read customer reviews about Meltwater:

✅ “Meltwater's daily digests and robust reporting dashboards make it easy to see exactly what I need!“

✅ “Regarding influence, the tool is very fast and allows us to scrutinize each account before collaborations to ensure the right choice is made, before seeing statistics rise in real-time to best follow the strategy!“

✅ “My favorite feature, however, is the "best time to post" recommendations within the Engage function. By analyzing our audience’s activity and peak online times, Meltwater suggests optimal posting times, significantly boosting our engagement across all social media platforms.”

❌ ”Although the interface is user-friendly, there is still a learning curve to fully utilize all the advanced features.”

❌ “It's extremely expensive. My current contract includes only some base features for PR monitoring. I use this regularly but for the price you would expect it to include a lot more of the other features.”

Sprout Social 

Suits for: Brands & marketing agencies.

Trial period: 30 days.

Price: From $249 per month if paid monthly. 

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Sprout Social is an Instagram analytics and publishing tool that provides real-time insights across multiple social platforms, including TikTok, YouTube, Twitter, Facebook, Tumblr, and Reddit. By aggregating data from these diverse platforms, Sprout Social helps businesses stay ahead of trends and achieve measurable results. Sprout Social emphasizes transparency, collaboration, and data-driven decision-making, empowering businesses to strengthen their relationships with their audience on social media.

Instagram Analytics Features

Real-Time Tracking. Monitor Instagram content performance with detailed metrics such as impressions, reach, likes, comments, and engagement, offering valuable insights for analysis.

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Competitor Analytics. Compare Instagram performance across influencers, using verified data and detailed reports to select the best-fit influencers for your brand.

Trends Analysis helps brands stay ahead of the curve by creating viral content on platforms like TikTok, Instagram, and others. Using this feature, businesses can identify emerging trends and craft content that resonates with their target audience.

Social listening tools are another key feature, allowing you to track brand mentions and monitor influencer content across various platforms, including Instagram, YouTube, Reddit, Facebook, and Tumblr. With these tools, you can assess social sentiment, monitor conversations, and identify potential influencers who align with your brand.

⭐ Additionally, by integrating with e-commerce platforms like WooCommerce and CRM systems, this Instagram monitoring software offers enhanced customization features to give businesses a complete overview of their performance. Track crucial metrics such as sales, ROI, customer interactions, and product performance — all in one place — while fostering valuable partnerships with Instagram influencers and driving business growth.

Pricing

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Sprout Social offers flexible monthly and yearly plans with four options tailored to different business needs:

Standard. Ideal for small teams managing a limited number of social media profiles. This plan includes 5 social profiles, a social content calendar, and management review features. Priced at $249 per seat per month when billed monthly.

Professional. Designed for larger teams, this plan includes an unlimited number of social media accounts, competitive keyword tracking, and paid insights. Priced at $399 per seat per month.

Advanced. Aimed at agencies with cross-functional teams and more complex requirements. This plan is priced at $499 per seat per month.

Enterprise. Created for large companies needing extensive customizations. Pricing is negotiable, so you'll need to contact Sprout Social directly for a personalized quote based on your specific needs.

Testimonials 

Reviews about Sprout Social can be found on G2:

✅ “The analytics are very robust and overall so simple to navigate.”

✅ ”As a one-person team managing all the email, social media, and communications for my nonprofit, efficiency and simplicity are essential — and Sprout delivers on both fronts.”

✅ ”Planning and data analysis is made easy.”

❌ ”There was quite a bit of a learning curve to the tool and implementing it among our team. “

❌ “The only hurdle we encounter with Sprout Social is the limited seats available in our current budget.”

Influencity 

Suits for: Medium brands, agencies, and e-commerce.

Trial Period: 7 days trial period.

Price: From $198 per month if paid monthly.

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Influencity is a powerful Instagram analytics software that offers comprehensive influencer analytics across major platforms like TikTok, Instagram, and YouTube. With access to over 130 million influencers, Influencity helps you find the perfect match for your brand, analyze influencer campaigns, and drive data-driven marketing efforts. 

Whether you're aiming to boost brand visibility or optimize campaign performance, Influencity provides the insights you need to make informed decisions and achieve meaningful results.

Instagram Analytics Features

Influencity is a powerful Instagram analytics software and Instagram monitoring software that streamlines influencer marketing efforts. It provides:

Influencer Discovery. Easily search for Instagram influencers using a variety of filters to find the perfect match for your brand’s needs.
Campaign Reports. Access detailed profile statistics with a range of metrics, all visualized through informative graphs and diagrams for deeper analysis.
Campaign Management. Influencity offers an Influencer Relationship Management (IRM) tool that allows you to track campaigns, analyze key marketing data, and communicate directly with influencers through built-in email integration. These features help large teams manage diverse campaigns efficiently and collaborate seamlessly.
Sales Metrics. Through its integration with Shopify, Influencity provides valuable sales insights to help you assess campaign effectiveness. Additionally, you can easily send your products to influencers for free and manage shipping through your existing e-commerce logistics.

With these features, Influencity helps brands optimize their influencer strategies, track performance in real-time, and boost ROI.

Pricing

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Basic. Ideal for small brands, this plan includes 5,000 monthly results, 30 profile analyses, and 1 segmentation list for one user. It costs $198 per month when paid monthly.
Professional. Perfect for larger agencies, this plan offers 10,000 monthly results, 150 profile analyses, 100 segmentation lists, and 1,200 monthly outreach emails. The price is $398 per month when paid monthly.
Business. Tailored for businesses with large teams, this plan includes 25,000 monthly results, 500 profile analyses, 100 segmentation lists, and 4,000 monthly outreach emails. The cost is $998 per month when paid monthly.
Enterprise. For businesses with exclusive needs, this plan offers customized solutions based on your specific requirements. Pricing is negotiable based on your needs.

Testimonials

Read customers reviews on G2:

✅ “The detailed statistic which Influencity provides on talent from across the globe.”

✅ ”The metrics are very comprehensive, regarding audience numbers, profile segmentation, and more.”

✅ ”I like the extensive database it offers and the quick way to access the information. This greatly facilitates the search and selection of influencers for each brand I manage compared to doing a manual search.”

❌ ”The platform UX and UI is sometimes difficult to navigate.”

❌ “Sometimes it takes a little while to load profile metrics.”

Try tracking influencers with IQFluence: 7-day free trial

Search for influencers

FAQs on Instagram Analytics Tools

What is the Instagram Analytics Software?

Instagram analytics software helps businesses track and analyze key metrics like engagement, follower demographics, and content performance on Instagram. It provides insights to optimize content strategies and improve audience targeting for better social media results.

How do I get Instagram data analytics
  • Instagram Insights. Use Instagram's built-in tool for business profiles to access data on reach, engagement, and follower demographics.
  • Third-party Tools. Use Instagram analytics software like IQFluence, Sprout Social or Hootsuite to gather detailed insights and track metrics over time.

  • Influencer Analytics Tools. Leverage Instagram influencer analytics tools to analyze influencer campaigns and performance.

  • Social Media Management Platforms. Tools like Buffer and Agorapulse provide Instagram data analytics across multiple accounts and platforms.

What is the best Instagram analytics app?
  • IQFluence. A powerful Instagram analytics software that provides in-depth influencer performance analysis, campaign tracking, and audience insights. It helps optimize influencer marketing strategies and ensures data-driven decisions.
  • Sprout Social. A comprehensive Instagram monitoring software offering real-time tracking, content performance analysis, and competitor insights.

  • Hypeauditor. Provides robust Instagram analytics with content performance reports, engagement metrics, and audience demographics.

  • Social Status. An Instagram-focused analytics tool offering detailed metrics on engagement, followers, and content performance.

  • Emplifi. Offers advanced Instagram analytics and AI-driven insights to optimize content and influencer marketing strategies.

Is Instagram analytics free?

Instagram provides free basic analytics through Instagram Insights for business accounts. You can track metrics like engagement, reach, impressions, and follower demographics directly on the Instagram app. 

However, for more advanced features, including deeper competitor analysis, campaign tracking, and influencer performance, you may need to use third-party Instagram analytics software, which often comes with a subscription or paid plans.