Key Insights
- IQFluence — best for brands and agencies needing deep pre-campaign analytics: audience quality reports, bot detection, engagement breakdown by post type, and side-by-side influencer comparison across 375M+ profiles.
- Influencity — best for teams that need analytics baked into the full campaign workflow, including Shopify conversion tracking and payment in 143 currencies.
- Sprout Social — best for brands already using social media management tools who want influencer analytics layered in alongside publishing, listening, and reporting.
- HypeAuditor — best for audience quality analysis specifically: 35+ filters, fake follower scores, lookalike discovery, and a media plan builder with KPI forecasts.
- Brand24 — best for social listening-led analytics — tracking brand mentions, sentiment shifts, and identifying which influencers are already talking about your brand organically.
- Meltwater — best for enterprise teams that need influencer analytics combined with broader media intelligence: news, TV, radio, social, and blog monitoring in one place.
- Modash — best for clean, accurate audience demographic data with strong fake follower detection and straightforward campaign automation.
- GRIN — best for e-commerce brands running ambassador programs who need deep CRM, payment integrations (PayPal, Shopify, Salesforce), and real-time campaign analytics.
- Loomly — best for smaller agencies and freelancers who want influencer relationship management alongside content scheduling and performance tracking in one lightweight tool.
- Upfluence — best for connecting influencer analytics directly to revenue: affiliate link tracking, Shopify/Amazon attribution, and conversion analytics.
What an influencer analytics tool should answer before and after launch
Follower count is the least interesting number in a buying decision. It does not tell you who will see the post, whether two creators reach the same people, or which sales came from the collaboration. A useful analytics stack closes four separate evidence gaps.
Before outreach: Is the creator worth a closer look?
Check recent posting activity, typical views or interactions, growth patterns, and brand fit. One viral post should not set the expected baseline for a six-post campaign.
Before approval: Is the audience real, relevant, and additive?
Review audience location, language, age where available, authenticity signals, and overlap with other shortlisted creators. If two profiles reach largely the same people, buying both may increase frequency rather than unique reach. That can be intentional. It should not be a surprise.
During the campaign: Did the contracted content go live and perform?
Track the agreed posts, publication time, views, engagement, and clicks using the same reporting window. A dashboard is useful only when the team can trace each number to a post, profile, or tracking link.
After the campaign: What business result can we defend?
Separate observed revenue from estimates. Orders tied to a code, affiliate link, or approved attribution model belong in the revenue column. Estimated media value belongs in a planning column. Mixing the two produces a clean-looking ROI number that finance cannot reproduce.
No single platform must do all four jobs. The right setup is the smallest one that gives your team reliable evidence at the decisions where money changes hands.
How we compared the tools
This is a public-evidence comparison, not a hands-on test of every paid plan. We reviewed each vendor’s product pages, help documentation and pricing pages, then checked independent user reviews for recurring workflow problems. Commercial facts were last reviewed in October 2026.
A capability appears in the comparison only when the vendor documents it. If the public material does not confirm the feature, plan or price, we label it “not publicly confirmed” or “quote-based” instead of filling the gap with a marketplace estimate.
We compared the products across five decisions: creator discovery, pre-campaign audience vetting, campaign measurement, revenue attribution and reporting. Social listening is treated as a separate use case because monitoring brand conversations is not the same job as validating a creator’s audience.
IQFluence is our product. Its limits and capabilities are sourced from the same public pages used for the other vendors; the editorial comparison still calls out where a different category of tool is the better fit.
Review scope: Public product documentation, help centres, pricing pages and linked user-review sources. We did not maintain paid accounts for all 13 products, and we do not present public-evidence checks as hands-on testing.
Compare the 13 best influencer analytics tools
The table above compares the tools by use case, campaign stage, access model, and main limitation. The feature comparison below shows which parts of the influencer workflow each product publicly documents.
Tool | Best use | Campaign stage | Access model | Main limitation |
|---|
IQFluence | Shortlisting, audience fit and overlap | Vetting + reporting | Forever-free allowance; paid plans | Not a broad social listening suite |
Influencity | Discovery-to-reporting workflow | Vetting + management | Public plans/trial | Check plan limits for data and outreach |
Sprout Social | Influencer work inside a social stack | Management + reporting | Quote-based influencer packages | Influencer pricing differs from social-suite seats |
HypeAuditor | Audience authenticity and market research | Vetting + planning | Free checks; paid access | EMV-based ROI is not direct sales attribution |
Brand24 | Mentions, sentiment and organic advocates | Listening | Public subscriptions | Not a full creator CRM or audience-vetting tool |
Meltwater | Enterprise media and social intelligence | Listening + management | Quote-based | Broader and heavier than a focused vetting tool |
Modash | Creator discovery and audience checks | Vetting + tracking | Public plans / trial | Confirm tracking and export limits by plan |
GRIN | Creator CRM, affiliate and GMV operations | Management + attribution | Free tier; usage-based paid plans | Less focused on broad social listening |
Loomly | Publishing workflow and social reporting | Publishing + reporting | Public subscriptions / trial | Limited deep audience authenticity analysis |
Upfluence | Discovery tied to commerce workflows | Vetting + attribution | Quote-based | Implementation matters for reliable revenue attribution |
Social Status | Cross-channel campaign reporting | Reporting | Public subscriptions / trial | Reporting layer, not a full discovery and outreach suite |
Hootsuite | Social publishing, listening and reporting | Publishing + listening | Public plans; add-ons vary | Creator vetting depth depends on product setup |
Emplifi | Enterprise social analytics and CX | Listening + reporting | Quote-based | Large suite may exceed a narrow analytics brief |
Methodology on how I actually compared these
I looked at these tools through the lens of what actually matters when you’re doing influencer marketing in the real world. Things like: Can you find the right creators? Do you really understand their audience? Can you spot fake followers before they wreck your budget? And once a campaign is live… can you tell if it worked?
So each platform was reviewed across the same core criteria: influencer discovery, audience analytics, fraud detection, campaign tracking, ROI measurement, social listening, and reporting.
Comparison table of the best influencer analytics tools
To keep things fair, I pulled information from official product pages, platform documentation, and reputable third-party reviews. Then I labeled each feature as:
One quick heads-up: features can change depending on pricing tiers or regions, so this isn’t meant to be an every-single-checkbox breakdown.
| Tool |
Influencer Discovery |
Audience Analytics |
Fraud Detection |
Campaign Tracking |
Conversion Analytics |
Social Listening |
Reporting & Dashboards |
| IQFluence |
🟢 |
🟢 |
🟢 |
🟡 |
🟡 |
🔴 |
🟡 |
| Influencity |
🟢 |
🟢 |
🟡 |
🟢 |
🟡 |
🔴 |
🟢 |
| SproutSocial |
🟡 |
🟢 |
🟡 |
🟢 |
🟢 |
🟢 |
🟢 |
| HypeAuditor |
🟢 |
🟢 |
🟢 |
🟡 |
🟡 |
🔴 |
🟢 |
| Brand24 |
🟡 |
🟡 |
🟡 |
🟡 |
🟡 |
🟢 |
🟡 |
| Meltwater |
🟢 |
🟢 |
🟡 |
🟢 |
🟢 |
🟢 |
🟢 |
| Modash |
🟢 |
🟢 |
🟢 |
🟡 |
🟡 |
🟡 |
🟢 |
| GRIN |
🟡 |
🟢 |
🟡 |
🟢 |
🟢 |
🔴 |
🟢 |
| Loomly |
🟡 |
🟡 |
🔴 |
🟡 |
🔴 |
🟡 |
🟢 |
| Upfluence |
🟢 |
🟢 |
🟡 |
🟢 |
🟢 |
🟡 |
🟢 |
| Social Status |
🟡 |
🟢 |
🟡 |
🟡 |
🟡 |
🟡 |
🟢 |
| Hootsuite |
🟡 |
🟡 |
🟡 |
🟡 |
🟡 |
🟢 |
🟢 |
| Emplifi |
🟢 |
🟢 |
🟡 |
🟢 |
🟢 |
🟢 |
🟢 |
How to test an influencer analytics tool in 30 minutes
Bring three creators from a real shortlist. Pick one obvious fit, one borderline account and one profile you already know well. Then run the same checks in every product you are considering.
Match the reporting window
Write down the number of posts or days behind average views, engagement rate and growth. If the tool does not show the window or denominator, do not compare its score with another vendor’s score.
Trace one audience claim
Open audience location, language and authenticity data for the known profile. Look for the collection method, freshness note or confidence threshold. A precise percentage without provenance is still an estimate.
Compare the three creators side by side
Export or place the profiles in one view. The fields should stay consistent. If one network reports views while another reports followers, the dashboard should make that difference obvious rather than blend them into a single rank.
Check overlap before adding another creator
Measure whether the second and third profiles add unique audience. When overlap is unavailable, note the gap and decide whether reach duplication matters for this campaign.
Attach a live post or tracking link
Confirm how the platform detects sponsored content, records edits and handles Stories or short-lived formats. For revenue work, create a test UTM, code or affiliate link and find the resulting event in the report.
Reconcile one metric
Choose a post and compare the tool’s number with native analytics or a creator-supplied screenshot from the same time window. Small differences can come from refresh timing. A large unexplained gap is a support ticket, not a rounding error.
IQFluence
Best for: shortlisting + audience fit + overlap + campaign reporting.
Free access: forever-free plan с 10 searches + 10 reports.
Platforms: Instagram, TikTok, YouTube.
IQFluence is strongest before a creator contract is signed. Add a profile to the shortlist, open the report and check recent content performance, engagement quality, audience geography, language, authenticity signals and overlap with the rest of the lineup. The fields stay consistent across profiles, which matters when five attractive accounts all look “good” for different reasons.
Influencer analytics tools it provides
👉 Influencer analysis tool. Once you have a list of influencers that align with your criteria, you can get a detailed analysis of their performance — just press the “Analyze” button.
The influencer analytics tool offers the key metrics, including a number of average likes and comments, engagement rate, followers and likes growth, engagement spread for last posts, popular hashtags and mentions.
👉 Influencer audience analysis tool. Evaluate the influencer’s audience age and gender split, languages, interests, lookalikes, and brand affinity. This allows you to assess whether the influencer’s audience aligns with your marketing goals, ensuring more effective influencer partnerships.
👉 Audience overlap tool. The audience overlap feature shows you how much your creators’ audiences intersect. You get an exact percentage, so you don’t end up paying twice for the same eyeballs.
In addition, track viral posts across Instagram, TikTok, and YouTube to stay ahead of influencer marketing trends.
👉 Influencer discovery tool (+ a blacklist tool). The tool offers robust filters to help you find the perfect match in no time. Looking for creators in a specific location, who speak Dutch and resemble Britney Spears? No problem! It also includes filters for gender, age, interests, engagement rate, account type, semantic, and more. These filters make it easy to evaluate the key data and metrics of the influencers you're targeting, ensuring you find the right fit for your brand.
👉 Campaign management tool. Monitor real-time influencer marketing campaigns, organized according to your budget, marketing goals, and campaign sizes. Press "Create Campaign," choose the platform, and simply enter the campaign dates, keywords, #hashtags, @mentions, and add influencers.
Pricing
IQFluence offers a forever-free plan with 10 influencer searches and 10 influencer reports. Paid plans increase search, campaign reporting, outreach, and team allowances; current billing terms are listed on the IQFluence pricing page.
The useful test is simple: run the same shortlist through the free allowance, compare audience quality and overlap, then decide whether the paid workflow replaces enough manual research to justify the upgrade.
Testimonials
Find and read customer reviews about IQFluence On G2:
Advantages
✅ Easy influencer discovery:
“They have more search filters than any other platforms that I’ve used, which allows me to narrow down influencers so easily!” G2
✅ Intuitive UI & efficient workflows:
“The platform is also super intuitive to use… I save so much time on my influencer research activities by utilizing the platform!” G2
✅ Extensive database & lookalike features:
“The lookalike feature is highly effective… The platform boasts an extensive database.” G2
Disadvantages
⚠️ Pricing concerns:
“It’s a bit expensive compared to other tools” G2
⚠️ Feature quirks / technical issues:
“Sometimes data won’t appear… the blacklist feature doesn’t work and continues to show us people we’ve blacklisted.” G2
Influencity
Suits for: Medium brands, agencies, nonprofits, and e-commerce
Trial Period: 7 days trial period
Price: From $198 per month if paid monthly
Image source.
Influencity is a top-rated influencer analytics tool designed to help brands make data-driven decisions when choosing influencers. Known as one of the best-reviewed influencer analytics tools, it offers in-depth insights into influencer performance, audience demographics, and campaign effectiveness.
With its user-friendly interface and powerful filters, Influencity allows businesses to easily find influencers that align with their marketing goals.
The platform also provides detailed reports, helping brands evaluate engagement rates, authenticity, and overall impact. Whether you're managing a large-scale campaign or just starting, Influencity offers the features and insights needed for successful influencer marketing.
Features
Influencity is packed with powerful features that streamline the influencer marketing process.
Influencer Discovery Tool. With robust filters, this influencer evaluation tool lets you search for creators based on location, follower count, engagement rate, and more. It's designed to help you pinpoint the perfect influencers to meet your campaign needs.
Audience Analysis Tool. Dive deep into your influencer's audience with detailed insights into their demographics, interests, and engagement patterns. This influencer marketing analytics software helps ensure that the influencer’s audience aligns with your brand’s target market.
Campaign Management Tool. Influencity’s Influencer Relationship Management (IRM) tool lets you track and manage campaigns effortlessly. You can analyze key marketing data and even communicate directly with influencers through integrated email features, making campaign management a breeze.
Sales Integration Tool. If you’re using Shopify, Influencity seamlessly integrates with it, allowing you to track sales and conversions directly from your influencer campaigns. This integration ensures you can measure ROI without juggling multiple platforms.
Pricing
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What’s the minimum cost for a 3-person marketing team? Pricing ranges from $398 to $998/month, depending on how many influencers you’re hunting and how complex your campaigns get.
Big agencies or brands with custom needs? That’s a personalized price tailored just for you.
Free plan? Nope, Influencity doesn’t offer one.
Trial? Yep! 7 days to test it out.
Testimonials
Find customer reviews about Influencity on Capterra:
Advantages
✅ “I like the clear data dashboard, all of the key data I want are shown within one page.” Capterra
✅ ”I'm very satisfied with their customer support.” Capterra
✅ ”Influencity has helped us to reach new audiences improving our brand recognition and sales metrics.” Capterra
Disadvantages
⚠️ ”I got confused at the very beginning when I was using the discovery tool, you need to understand how the filters work.” Capterra
⚠️ “Hopefully one day creating an influencers campaign is as easy as setting a facebook ads campaign.” Capterra
Read also: Best Influencer Search Tools in 2026: Features & Price Review
Sprout Social
Suits for: Brands & marketing agencies
Trial period: 30 days
Price: From $249 per month if paid monthly
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Sprout Social is a comprehensive social media influencer platform that includes advanced features for influencer marketing. As one of the leading influencer analytics tools, it provides brands with detailed insights into influencer performance, audience demographics, and engagement metrics.
Sprout operates within Instagram, TikTok, YouTube, Facebook, X, LinkedIn, and Pinterest. It allows users to manage posts, track engagement, and analyze performance on these platforms, helping businesses and influencers streamline their social media collaboration strategies.
Features
Sprout Social’s influencer analytics platform website is equipped with a variety of powerful tools designed to help brands optimize their influencer marketing strategies:
Influencer Evaluation Tool. It enables businesses to assess the performance and authenticity of potential influencers, ensuring that they align with the brand’s values and goals.
Competitor Analytics Tool. It provides insights into competitor strategies, helping brands stay competitive and refine their own influencer partnerships.
Trends Analysis Tool. It is particularly valuable for staying ahead of the curve by identifying emerging trends on platforms like TikTok and Instagram. This tool helps brands craft content that resonates with their audience and increases the likelihood of going viral.
Social Listening Tool that tracks brand mentions and monitors influencer content across a wide range of platforms, including Instagram, YouTube, Reddit, Facebook, and Tumblr. This feature allows businesses to assess social sentiment, monitor ongoing conversations, and identify potential influencers who can boost brand visibility.
By integrating with e-commerce platforms like WooCommerce and CRM systems, Sprout Social’s influencer marketing analytics tools offer enhanced customization. Businesses can track crucial metrics such as sales, ROI, customer interactions, and product performance across major social media platforms.
Pricing
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Sprout Social Influencer Marketing is sold in Standard, Professional and Advanced packages. Pricing is specific to the organisation and appears in the service order or through the account team.
Do not use the public per-user price for Sprout’s social media suite as the entry price for its influencer product. They are different packages. During evaluation, confirm creator limits, Brand Safety credits, payments and reporting in the proposed tier.
Testimonials
On Trustpilot, you can find and read customer reviews about Sprout Social:
Advantages
✅ Robust influencer discovery & analytics:
“Sprout Social helps me see different people before we try and reach out… it makes finding influencers simple work.” G2
✅ Strong campaign/management tools:
“The ability to create custom dashboards… real-time visualization of results greatly aids in analysis.” G2
✅ Ease of use & intuitive interface:
“Sprout Social is a comprehensive and intuitive tool… the intuitive dashboard simplifies collaboration.” G2
Disadavantages
⚠️ Limited database & search issues:
“Limited influencer database in the Philippines… search engine isn’t as effective as I believed.” G2
⚠️ Inaccuracy of data:
“You really have to fact check the data before sharing because it seems a lot of assumptions are being made.” G2
⚠️ Steep learning curve / expensive:
“Pricing can feel a bit high… advanced features take a little time to learn.” G2
Read Also: Deep-dive into influencer marketing ROI: how to track and optimize.
Hypeauditor
Suits for: E-commerce, brands, and agencies
Trial Period: 7 days
Price: At $2999 a year
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HypeAuditor is one of the best-reviewed influencer analytics tools, designed to help brands discover, analyze, and connect with influencers. It offers in-depth insights into influencer performance, audience demographics, and engagement metrics, ensuring that you can make data-driven decisions.
The platform’s powerful AI technology filters out fake followers, providing accurate and trustworthy results. With features like audience segmentation and campaign tracking, HypeAuditor enhances influencer marketing strategies. Recognized for its comprehensive reports, it’s a top choice for brands looking to optimize their influencer partnerships.
Features
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Influencer Search Tool. Discover a range of filters, including location, influencer age, gender, followers, engagement, and mentions.
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Audience Analysis Tool tracks audience location, age, gender, audience type, and interests.
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Free Influencer Analytics Tools. Hypeauditor offers a free influencer analytics tool that works across YouTube, Instagram, TikTok, X (Twitter), and Twitch. The tools let you track essential metrics like engagement rates, follower growth, follower trends, total posts, and the comments-to-likes ratio at no cost.
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Instagram, TikTok, and YouTube engagement rate calculator. Simply enter the influencer's username and check its engagement rate, along with an average number of likes and comments.
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Market Analysis Tool. It allows you to track your competitors' activity by selecting the marketing sphere, influencers, and keywords.
Pricing
So, what’s the minimum cost if you’ve got a team of 3 marketers? Hypeauditor starts at $2,999/year, but it’s not one-size-fits-all. The final price depends on your team size, needs, and which features you want. For the most accurate number, it’s best to reach out to their team directly.
Free plan? Nope, Hypeauditor doesn’t offer one.
Trial? No full-featured trial, but you can request a demo to see it in action.
Testimonials
On G2, you can find and read customer reviews about Hypauditor:
Advantages
• “The Hype platform has been an essential tool for our influencer analyses, allowing for more informed strategic decisions in campaigns and a more precise selection of profiles.” G2
• “The platform's sophisticated algorithms meticulously analyze a myriad of factors, from audience demographics and engagement patterns to content quality and potential fraud. ” G2
• “The thing I like the most about the plataform Hype Auditor its the variety of Discovery results when searching for new profiles to work with. Also, the variety of filters the platform offers to do so. “ G2
Disadvantages
• ”The platform could allow customization of some information, such as colors and the modification of the format of some charts.” G2
• “The categories assigned to the influencers are not allways right, so this affects some searches when doing specific categories discoveries.” G2
• ” We have problems with some countries when searching for new profiles (for example YouTubers in Venezuela. We have practically cero profile useful).” G2
Read also: YouTube Influencer Marketing Tools: How to Find, Analyze, and Manage Creators Effectively
Brand24
Suits for: Small to medium-sized brands, marketers, nonprofits, and PR professionals
Trial Period: 14 days
Price: From $119/month when paid yearly
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Brand24 is another influencer marketing software that helps brands track and analyze their online presence and influencer collaborations. As a leading influencer analytics platform, it offers powerful tools to monitor social media mentions across many channels, including traditional ones (newspapers, TV), track influencer performance, and measure engagement.
Through its intuitive interface, Brand24 provides detailed reports on audience demographics, sentiment, and content reach, ensuring businesses can make data-driven decisions. The influencer analytics website allows users to easily track their campaigns and identify influencers with the highest impact on their target audience.
Features
Brand24 offers a suite of powerful features that make it one of the top-rated influencer analytics tools available today.
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Audience Analysis Tool. This feature helps you dive deep into your audience’s demographics, interests, and behavior, giving you valuable insights into who’s engaging with your brand and influencers. You can better understand your target market and refine your strategy accordingly.
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Social Sentiment Tool. Track how people feel about your brand or influencer partnerships in real time. It scans traditional and social media to determine whether the conversations are positive, negative, or neutral — helping you stay ahead of potential PR issues.
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Campaign Monitoring Tool. With this tool, you can easily monitor and evaluate the performance of your influencer marketing campaigns. It tracks key metrics such as reach, engagement, and conversions, allowing you to measure the ROI of each collaboration and adjust your strategy if needed.
Pricing
So, what’s the minimum cost if you’ve got a team of 3 marketers? The Team plan is perfect here — supports up to 7 keywords with hourly updates and costs $159/month if billed annually. Great for growing teams keeping tabs on multiple campaigns.
What if you’re a large organization with custom workflows? That’s where the Enterprise plan comes in. You get 25 keywords, real-time updates, and full coverage for $399/month (billed annually). Everything’s tailored to your company’s needs.
Free plan? Nope, there isn’t one.
Trial? Yes, 14 days!
Testimonials
On Capterra, you can find and read customer reviews about Brand24:
Advantages
✅ “They often introduce updates, test various solutions to make the product as useful as possible for their users.” Capterra
✅ “Among many pros, I love most its analytics features and customer support. You can literally ask for anything about web monitoring, and they do that for you." Capterra
✅ “I like that it is easy to use, very intuitive. The graphs it presents are very clear and easy to read.” Capterra
Disadvantages
⚠️ ”Their pricing tiers, I guess. Not all features are available in all plans, and you are limited by keywords.” Capterra
⚠️ “It is very difficult to cancel the service. For people like me who only use it periodically, it is a bit annoying.” Capterra
Read also: 11 Influencer Analysis Tools: The Complete Guide for Marketers
Meltwater
Suits for: Medium to large-sized brands and agencies
Trial Period: No, but you can request a demo
Price: $1000 per seat per month
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Meltwater is a powerful influencer marketing analytics software that provides real-time insights into influencer performance, brand mentions, and audience sentiment across Instagram and other social platforms.
With detailed data on social media engagement, market trends, and public perception, Meltwater helps businesses manage influencer relationships, refine strategies, and protect brand reputation. This tool is especially valuable for PR teams and businesses focused on influencer marketing and social media analytics.
Features
Influencer Analytics Tool. It allows you to monitor and evaluate influencer performance across Instagram, TikTok, YouTube, X, Facebook, and LinkedIn. It covers both traditional media (TV, radio, newspapers) and digital channels (social media, blogs, websites), offering a comprehensive view of your campaigns.
Audience Analysis Tool. Dive deep into audience demographics, preferences, and behaviors. These insights help businesses tailor their marketing strategies, ensuring their campaigns resonate with the right audience.
Sentiment Tool. The platform also includes social listening features, allowing businesses to stay updated on conversations surrounding their brand, competitors, and industry trends in real time.
Integration with e-commerce platforms, helping businesses track sales metrics and measure the direct impact of marketing and PR efforts on conversions and revenue.
Pricing
Meltwater offers just three pricing plans:
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Meltwater uses quote-based pricing. The final scope can combine media intelligence, social listening, consumer insights and influencer marketing, so a third-party per-seat estimate is not a reliable starting price.
Ask the proposal to separate the influencer workflow from the broader intelligence suite. Compare creator limits, markets, historical data, exports, onboarding and service hours before you compare the total with a focused influencer analytics tool.
Testimonials
On Capterra, you can find and read customer reviews about Meltwater:
Advantages
✅ ”It covers almost everything like hashtag analysis, Demographics analysis and word cloud analysis. Data accuracy is also quite good than others.” Capterra
•✅ “I really like this platform, it's easy to use and it allows me to get valuable information about the performance of my campaigns and better understand my audience.” Capterra
✅ “I like the social media analytics tools that allow me to monitor the online conversations that are impacting my brand and industry.” Capterra
Disadvantages
⚠️ ”Sometimes it has issues with data accuracy and time zone and the last thing is that it provides a limited amount of data.” Capterra
⚠️ “Well the price can be quite high for some businesses or independent professionals.” Capterra
Read also: Performance Influencer Marketing: The Complete Guide to Maximizing ROI
Modash
Suits for: B2C e-commerce & app companies.
Trial period: 14 days.
Price: From $299/month or $199/month ( if paid annually).
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Modash is a powerful influencer marketing analytics software that offers robust analytics, influencer discovery, and campaign monitoring. It features an extensive database of over 230 million influencers across Instagram, TikTok, and YouTube, making it one of the top rated influencer analytics tools available.
Modash prioritizes transparency and data-driven decision-making, enabling brands to make informed choices about their influencer marketing strategies. The platform ensures that businesses can effortlessly track influencer performance and optimize campaigns for maximum impact. Whether you're managing a small campaign or a large-scale influencer strategy, Modash provides the insights you need to succeed.
Features
Influencer Discovery Tool. Track influencer details such as location, followers, average video plays, gender, interests, language, engagement rate, and more.
Audience Analysis Tool. Analyze factors like location, gender, age, fake followers, and interests, giving you a deeper understanding of who is interacting with the influencer.
Campaign Monitoring Tool. Control influencer campaign performance, ensuring that each collaboration aligns with your goals and delivers measurable results.
Free Influencer Analytics Tool. It includes a free Instagram fake follower checker that also allows you to see basic metrics such as average likes and comments, engagement rate, audience location by country, and most used hashtags.
As a social media influencer analytics platform, Modash is designed to provide brands with all the insights they need to run successful influencer campaigns.
Pricing
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If you’ve got a team of around three marketers, the starting price is $299/month (billed monthly). That gets you all the essential influencer marketing and outreach features you need to get started.
The cost goes up as your team grows or if you need more advanced features. For bigger projects or serious growth, you’ll want a custom plan tailored to your workflow, influencer volume, and reporting needs.
Free plan? Nope.
Trial? Yep! Modash offers a 14-day free trial so you can test it out.
Testimonials
You can find and read customer reviews about Modash on Capterra:
Advantages
✅ “The discovery without any extra fees when searching for them.” Capterra
✅ “What I like most about Modash is how intuitive and efficient the platform is for finding and managing influencers.” Capterra
✅ “Great customer support, larger database of influencers, more accurate audience data.” Capterra
Disadavantages
⚠️ ”The comms didnt work directly. They had to manually write in dms of influencers I wanted to work with. Bit too expensive for a basic feature set.” Capterra
⚠️ “A little bit expensive per click, otherwise, no issues found.” Capterra
Read also: Top 10 Influencer Discovery Tools
GRIN
Free access: Free plan at $0 per month, with no card and no time limit
Trial: Every new account receives a 30-day Starter trial
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GRIN is a powerful influencer marketing analytics software that serves mostly B2C e-commerce & app companies. As a leading influencer analytics platform, it provides detailed metrics on influencer performance, engagement, and audience demographics, empowering brands to make data-driven decisions for more effective campaigns.
GRIN also stands out with its extensive range of integrations, including email, e-commerce platforms, and workflow tools. These integrations streamline influencer relationship management, payments, and contracts, all within a single platform — making it easier than ever to manage every aspect of your influencer marketing program.
Features
Free Influencer Analytics Tool. GRIN offers free Instagram, TikTok, and YouTube analyzers. Enter a @username and track basic metrics like the number of followers, engagement rate, and total posts at no cost.
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Influencer evaluation and audience analysis tools. The full version of the tool offers deeper insights into influencer performance and audience analysis, with key metrics presented in graphs and diagrams.
In addition to its influencer analytics tools, GRIN offers integrations with popular e-commerce apps like Shopify, Salesforce, Magento, and WooCommerce. Track sales, ROI, and conversion rates, helping them manage risks and measure the direct impact of their influencer marketing efforts.
With GRIN’s influencer marketing analytics software, brands can optimize campaigns and ensure every collaboration delivers measurable results.
Pricing
GRIN uses usage-based pricing. The Free plan includes 50 usage credits, the creator operating system, unlimited CRM, affiliate links and codes, and GMV tracking. Starter begins at $200 per month, Growth at $500 and Scale at $1,000, with larger monthly credit allowances at each level.
Credits pay for metered operations rather than seats. That makes the right comparison to monthly workflow volume, not headcount alone. Check which actions consume credits in a real campaign before choosing a tier.
Testimonials
On G2, you can find and read customer reviews about GRIN:
Advantages
✅ " Not only does it help me find qualified creators, but it supports all my efforts with regards to contract creation and management, content management, and reporting.” G2
✅ ”It makes the management of influencer partnerships, contracts, content and analytics so easy. I have everything all in one place and I can stay on top of outstanding projects and see how delivered content is performing.” G2
✅ “GRIN makes it easier for us to manage our campaigns. I like that it has a curated list feature where we just let them know what type of influencers we are looking for in our campaigns and they source and select the best ones that fit the description. “ G2
Disadvantages
⚠️ ”For instance, certain influencer content stats don’t track quite the way we’d like, and there are a couple of features we wish were included to align better with our needs.” G2
⚠️ ”The creator search definitely needs to be more robust; sometimes it feels like the options are too limited.“ G2
Read also: How to Share a Reel on Instagram in 2026: A Guide for Marketers
Loomly
Suits for: Freelancers, small and medium agencies, and franchises
Trial Period: 15 days
Price: From $32 per month when paid monthly
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Loomly is a data-driven social media analytics tool and one of the best-reviewed influencer analytics tools, providing in-depth insights across major platforms like TikTok, Instagram, LinkedIn, Twitter, YouTube, Threads, and Pinterest.
As a top-tier influencer analytics website, it offers a comprehensive range of marketing features, including audience insights and content performance analysis. With AI-powered capabilities such as date customization and scheduling optimization, Loomly helps businesses streamline media management, UGC content, and elevate their overall strategy.
By delivering actionable data, it empowers businesses to enhance their social media presence and stay ahead of industry trends.
Features
Influencer Analysis Tool. With Loomly’s influencer marketing analytics tools, you can easily discover and connect with the perfect influencers for your brand. Filter creators by needed criteria like location, engagement rate, number of followers, and much more.
Audience Analysis Tool. Once connected, analyze their campaign performance using detailed profile analytics, and gain valuable insights into audience behavior, engagement patterns, and emerging trends. Loomly tracks data across TikTok, Instagram, LinkedIn, Twitter, YouTube, Threads, and Pinterest.
Posting and Time Monitoring Tool. These tools help to post aesthetic content and identify the best times to post when your audience is most active, so you never miss a moment. Loomly ensures your content reaches the right audience at the optimal time, boosting your engagement and reach metrics.
Social Sentiment Tool. It tracks mentions and comments, giving you insights into audience feedback. Responding to direct messages and comments ensures you’re addressing customer inquiries promptly and maintaining positive engagement.
Pricing
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If you’re just starting out, pricing kicks off at about $42/month. But if you’ve got a team of three and are juggling multiple accounts, or need advanced features like workflow approvals, reporting, or collaboration tools, you’re looking at roughly $85–$175/month, depending on how complex your setup is.
Free plan? Nope.
Trial? Yep! You get a 15-day free trial with no credit card required.
Testimonials
You can get acquainted with customers’ opinions through G2:
Advantages
✅ “I like using Loomly because I can set it and forget it! I like that I can copy and past posts and make simple tweaks. It's easy to do from any device and easy to collaborate with team members.“ G2
✅ ”Easy to use. Keeps your social strategy on track. Provides content ideas.“ G2
✅ “Easy to integrate with the socials and I now use it daily!Customer support usually replies within a day too.” G2
Disadvantages
⚠️ “There is often a delay in when posts are scheduled and when they actually show up, especially on LinkedIn.” G2
⚠️ ”One issue we’ve noticed is that the interface can feel a bit clunky when tagging accounts — it’s not always as smooth as we’d like.” G2
Read also: 10 Best Ecommerce Influencer Marketing Tools in 2026
Upfluence
Suits for: Medium to large-sized brands and agencies
Trial Period: No, but you can request a demo
Price: From $11,940 per seat per year
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Upfluence is a leading tool in the world of influencer marketing analytics software, particularly when it comes to influencer analytics for medium to large-sized brands and agencies. As an all-in-one influencer analytics software, it empowers you to enhance your influencer marketing strategy with powerful filters, detailed analytics reporting, and sales tracking features. These tools allow you to focus on the key metrics that drive success.
Upfluence operates across major social media platforms, including Instagram, TikTok, YouTube, X (formerly Twitter), and Pinterest. Additionally, it offers numerous integrations that allow businesses not only to find influencers but also to manage email communications and payments. Whether you're analyzing influencer performance, measuring campaign effectiveness, or tracking sales impact, Upfluence provides the insights you need to optimize your marketing efforts and accelerate business growth.
Features
Upfluence Influencer Analytics Tools offer a free Chrome extension that serves as powerful monitoring software across Instagram, TikTok, YouTube, Pinterest, and X (Twitter). It allows us to check such key metrics as engagement, reach, average views, and more.
There is also another Instagram Influencer Analytics Tool Free: Instagram fake follower checker. You can view the percentage of fake accounts for the influencers you are interested in.
Upfluence is a powerful software that offers a range of tools to optimize your campaigns.
Influencer Campaign Performance Tool. It tracks essential metrics like engagement rates, follower growth, and content performance to evaluate the impact of individual influencers on your campaign.
The Audience Analysis Tool delves into influencer audience demographics, interests, and behaviors, ensuring your campaign targets the right audience with detailed, data-driven insights.
Sales Impact Tool. Upfluence integrates with e-commerce platforms like Amazon, Shopify, Strip, and more to measure the direct influence of your campaigns on sales, revenue, and ROI.
With these powerful features, it provides actionable insights into your financial outcomes, helping businesses fine-tune their marketing strategies for optimal growth.
Pricing
So, what’s the minimum cost if you’ve got a team of 3 marketers? They don’t list pricing upfront (classic move), but it usually starts around $478/month for search and outreach — works well for small teams of three.
Once you start layering in campaign management or payments, the price can climb to around $2,000/month, especially if you’re scaling fast.
Free plan? Nope, Upfluence doesn’t offer one.
Trial? No free trial either, but you can book a live demo with their sales team to see if it’s your vibe.
Testimonials
On Capterra, you can find and read customer reviews about Upfluence:
Advantages
✅ “Upfluence lets you slice and dice their database of influencers to find the perfect fit. I love all the advanced targeting features.” Capterra
✅ “From influencer discovery to campaign management, their platform offers a seamless experience that has significantly improved our ROI and brand visibility." Capterra
✅ “The analytics are spot-on and help us understand what's working. ” Capterra
Disadvantages
⚠️ ”There's a bit of a learning curve, but easy-peasy once you use it a few times.” Capterra
⚠️ “Pricing might be on the higher side for smaller businesses.” Capterra
Read also: Nonprofit Influencer Marketing - How to Plan, Run & Measure
Social Status
Suits for: Medium to large-sized brands and agencies
Trial Period: 14 days
Price: From $9 per month
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Social Status is another influencer marketing analytics software that supports analytics across a wide range of major social channels, including Instagram, Facebook, TikTok, LinkedIn, X (formerly Twitter), YouTube, and Meta Ads Manager.
As an advanced influencer analytics tool, Social Status provides comprehensive data tracking to help businesses gain valuable insights into audience engagement, influencer performance, and ad campaign effectiveness.
Its ability to analyze multiple platforms in one place makes it an invaluable PR tool for brands looking to optimize their social media strategy. Social Status social media influencer analytics platform ensures you stay ahead of trends and continuously improve your campaigns across channels.
Features
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Influencer Analytics Tool. This influencer analytics website allows you to consolidate all campaign posts, offering a complete view of key metrics such as impressions, engagement, views, and clicks.
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Audience Analysis Tool. It also enables you to track the influencer’s audience by location, gender, and age, giving you a well-rounded picture of campaign performance.
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The Competitor Analytics Tool is another standout feature. With this influencer evaluation tool, you can monitor competitor performance across Instagram, Facebook, TikTok, X (formerly Twitter), and YouTube. Analyze social sentiment, identify viral posts that are gaining traction, and gain valuable insights into your competitors’ strategies.
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Ads Analytics Tool. It is designed for seamless tracking of your ad campaigns. Whether you’re running Instagram ads through Facebook Ads Manager or directly on the Instagram app, this tool allows you to track and report ad performance in real time, monitoring ads across both Instagram and Facebook. This makes it easy to optimize your advertisement strategy on a unified influencer analytics website.
Pricing
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So, what’s the minimum cost if you’ve got a team of 3 marketers? You’re good with the Micro plan at just $9/month. It gives you 3 seats, two years of data, and access to ads, competitor, and influencer analytics — perfect for smaller teams getting started.
What if you’re a large organization with custom workflows? That’s where the Business plan comes in. At $99/month, you get 20 seats, 12 years of data history, full reporting formats, and all the advanced analytics.
Free plan? Nope, there isn’t one.
Trial? Yes, 14 days.
Testimonials
On G2, you can find and read client reviews about Social Status:
Advantages
✅ “The reports. They are colorful and easy to read. The summary pages in the profile reports pull together the information in a visually appealing format that makes putting my monthly reports together for my boss a breeze.” G2
✅ “The support from customer service is outstanding. They respond quickly to fix any issues.” G2
✅ “Social Status provides a lot of data on profile analysis, ads, analysis, and even competitor analysis. I use it every month for digital reports for my clients.” G2
Disadvantages
⚠️ “Generating reporting takes quite alot of time.“ G2
⚠️ “Data from TikTok does not show properly most of the time.” G2
Hootsuite
Suits for: Small businesses, agencies, and real estate
Trial Period: 30 days
Price: From $149 per month
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Hootsuite is a comprehensive social media management platform that offers a wide range of features to help users manage their social presence. As an advanced influencer analytics platform, Hootsuite provides detailed analytics across major social networks, including Facebook, Instagram, TikTok, X (formerly Twitter), LinkedIn, Pinterest, and YouTube.
In addition to its robust scheduling and posting tools, Hootsuite acts as a powerful influencer analytics website, allowing businesses and individuals to track performance, monitor engagement, and optimize their social media strategy with ease.
Features
Social Media Influencer Analytics Tool. Hootsuite offers visually appealing reports through its powerful influencer analytics tools, providing insights into key metrics such as views, engagement rates, plays, and clicks. It also enables detailed reporting on messaging and social advertising performance.
With Hootsuite’s influencer marketing analytics software, you can analyze content performance across platforms like TikTok, Facebook, X, LinkedIn, YouTube, and more.
Audience analysis tool allows you to monitor audience demographics, track creators' top posts, and refine your strategy to enhance overall engagement.
Competitor Analytics Tool. Stay ahead of trends with Hootsuite’s competitor analytics feature. Monitor competitor activities and performance to gain valuable insights into key players within your industry. By tracking their strategies, you can improve your own social media approach and outperform competitors.
Social Listening Tool. Hootsuite’s social listening capabilities enable you to track social mood, conduct consumer research, and gather valuable feedback across various channels. Understanding audience perception and identifying emerging trends ensures that you can respond proactively to customer needs and stay on top of relevant conversations.
Pricing
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Hootsuite publishes plans for its social media management product, while listening and other advanced capabilities can depend on the package or add-on. Check the current plan page for the accounts, users and analytics included in the workflow you need.
For this comparison, treat Hootsuite as a social publishing and reporting suite. Do not assume that a social-plan trial includes the same creator discovery, audience authenticity or campaign attribution available in a purpose-built influencer platform.
Testimonials
Find and read customer reviews about HootSuite on Trustpilot:
Advantages
✅ “Loved it! Irreplaceable! Reliable! A lot of weight of managing this cyber world was lifted off the shoulders. Used it for campaigning free events.” Trustpilot
✅ “Hootsuite helps me increase my brand awareness because I post consistently on social media as I gain more confidence with content writing.” Trustpilot
✅ “Hootsuite is a very useful tool for Social Media content planning. It is well structured and gives you interesting reports about the performance of your posts.” Trustpilot
Disadvantages
⚠️ ”No contact number. Nobody you can speak to. Really poor customer service.” Trustpilot
⚠️ “ Just cannot schedule posts and go about my day without worrying that something will not post in time. For weeks, scheduling to the Threads is constantly failing.” Trustpilot
Emplifi (Ex-Social Bakers)
Suits for: Brands, agencies, sports, e-commerce and retail
Trial Period: No, but you can request a demo
Price: From $200 per year per feature
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Emplifi ends our list of influencer marketing analytics software and social media management platform designed to provide in-depth content performance metrics across a variety of platforms, including Instagram, TikTok, Facebook, YouTube, X (formerly Twitter), LinkedIn, Pinterest, and Snapchat.
Emplifi offers a comprehensive suite of tools for analyzing social media performance. Powered by AI, Emplifi goes beyond basic analytics by providing features for content publishing, scheduling, and influencer discovery and reach.
This influencer analytics tool allows businesses to optimize their social media strategies, enhance customer engagement, and drive better results across multiple channels. With its all-in-one solution, Emplifi helps you stay ahead in the competitive social media landscape.
Influencer Analytics Tools
Influencer Evaluation Tool. With this influencer analytics software, you can discover and connect with influencers that align with your brand.
Audience Analysis Tool. Once identified, you can generate detailed reports that provide in-depth insights into influencer performance and audience engagement, optimizing your partnership strategy.
Competitor Analysis Tool. Emplifi’s top-rated influencer analytics tools allow you to compare your brand’s activity with that of your competitors. Get valuable insights into how your brand is performing and stay ahead of the competition by identifying trends, strengths, and areas for improvement.
Sales Reports Tool. Emplifi’s influencer evaluation tools enable you to track sales linked directly to influencer campaigns. This feature helps assess how successful influencers are in terms of driving conversions and ROI.
Pricing
Emplifi uses quote-based pricing across its social marketing, commerce and care products. The public site does not support a universal “$200 per feature per year” entry price for the influencer analytics workflow described here.
Request a scoped proposal that names the modules, users, profiles, markets, historical data and support included. A broad enterprise suite should be compared on the workflow it replaces, not on an estimated per-feature number.
Testimonials
On Capterra, you can find and read customer reviews about Emplifi:
Advantages
✅ “If you focus on Analytics, this is the best option you have.” Capterra
✅ “They are fast, friendly, and will resolve any issues and answer any questions you have with the platform.” Capterra
✅ “The graphs are really nice and customizable. Provides great information to share with clients and proper looking reports.” Capterra
Disadvantages
⚠️ ”It lacks on posting schedules or options to get the content out, it focuses more on measuring than helping you create it.” Capterra
⚠️ “Even after we stopped using the platform, posts that we deleted went out on our platforms.” Capterra
Read Also: 19 Influencer marketing KPIs to track your collab success
Free influencer analytics tools: what “free” actually means
Free access comes in four different shapes. They solve different problems, so the label matters more than the $0 price.
Forever-free workflow. IQFluence includes 10 influencer searches and 10 influencer reports on its forever-free plan. That is enough to build a small shortlist and inspect the creators who survive the first cut. GRIN also offers a $0 plan with no time limit for creator CRM, affiliate links and codes, GMV tracking and 50 usage credits.
One-off profile checker. A free engagement-rate, follower or authenticity checker is useful for a quick screen. It is not the same as a workspace where you compare candidates, inspect audience overlap and report a campaign. Record the date and network when you use a checker because public profile estimates change.
Time-limited product trial. A trial opens more of the paid workflow for a fixed period. Bring a real shortlist before the clock starts, then use the 30-minute test above. A blank trial account teaches you very little.
Native account analytics. Instagram Insights, TikTok Analytics and YouTube Studio provide first-party data for accounts you own or creators who grant access. Use them to reconcile reach, views and audience data. They will not discover outside creators or standardise a multi-creator shortlist for you.
Start free when the immediate job is screening a handful of profiles. Pay when the team needs repeatable comparisons, multi-user workflow, ongoing campaign reporting or attribution that would otherwise be rebuilt by hand.
Which type of influencer analytics tool should you choose?
Choose a creator intelligence platform when the hard part is deciding who belongs on the shortlist. Audience fit, authenticity, recent performance and overlap should be visible before outreach.
Choose a campaign operations platform when contracts, content approvals, payments and creator communication create more work than discovery. Analytics matter here, but workflow coverage may save more time than another audience score.
Choose a social listening suite when you need to find organic advocates, monitor conversations or report brand sentiment across channels. Do not expect listening data alone to validate a creator’s audience.
Choose an attribution-led setup when finance needs orders, revenue or GMV tied to creators. Confirm the tracking method first. Codes, affiliate links, pixels and commerce integrations have different blind spots, especially when buyers switch devices or channels.
A hybrid stack is normal. Keep each tool only if its output changes a decision or removes recurring manual work.
Alex
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