Try tracking influencers with IQFluence: 7-day free trial
Search for influencersConsider this criteria when choosing influencer analytics platform
Alright, so here you are, eyes glued to your screen, trying out a random influencer marketing analytics software for the first time. But hold up — before you get all starry-eyed by the flashy dashboard and promises of instant success, what should you actually be looking for in these influencer analytics tools?
Let’s break it down because trust me, not every tool that glitters is gold.
Here are the features you should be eyeing:
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Robust Analytics Features. You need detailed, neat reports with key metrics on the influencer ( such as engagement rate, follower and like growth, engagement rate for last post), their audience demographics (including audience type to vet influencers, audience interests, and brand affinity), and past campaigns. If the tool can’t give you this, it’s like trying to find your way with a broken GPS — frustrating and, well, pointless.
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User-Friendly Interface. If you're spending more time trying to figure out how to use the platform than actually analyzing data, it’s time to move on. A good tool should save your time, not vice versa, and be smooth, and intuitive.
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Pricing. Be mindful of your budget. You don’t need to sell a kidney to get good insights. Find a tool that gives you value without draining your wallet. Features you’ll actually use are worth paying for, but don’t fall for the “premium” packages that offer stuff you’ll never touch.
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Support Team. Things will inevitably get tricky at some point, and you’ll need a solid support team that’s there when you need them. Fast, friendly, and helpful support can make or break your experience with the platform.
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Integrations. A good tool should easily sync with your existing systems—your social media accounts, CRM tools, email platforms, etc. The more it integrates, the less time you spend juggling between tabs.
Here is the list of the top rated 13 influencer marketing analytics tools that meet these criteria👇
IQFluence
Suits for: Small to medium-sized brands to find and track influencers.
Trial period: 7 days. Try it for free.
Price: From $295/mo (paid monthly) or $236/month (paid annually).
IQFluence is one of the best reviewed influencer analytics tools. It provides detailed insights into an influencer's reach, engagement, and audience demographics, allowing companies to make data-driven decisions when choosing potential partners.
As an influencer analytics website, IQFluence simplifies the process of tracking campaigns and understanding an influencer's true impact on their audience.
The platform's robust reporting features enable brands to assess the effectiveness of influencer collaborations in real-time on Instagram, TikTok, and YouTube. With its intuitive interface and comprehensive data, IQFluence helps marketers optimize their influencer marketing strategies.
Whether you're new to influencer marketing or a seasoned pro, IQFluence equips you with the tools needed to drive successful campaigns.
Influencer analytics tools it provides
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Influencer analytics tool. Once you have a list of influencers that align with your criteria, you can get a detailed analysis of their performance — just press the “Analyze” button.
Influencer analytics tool offers the key metrics, including a number of average likes and comments, engagement rate, followers and likes growth, engagement spread for last posts, popular hashtags and mentions.
- Audience analysis tool. Evaluate the influencer’s audience age and gender split, languages, interests, lookalikes, and brand affinity. This allows you to assess whether the influencer’s audience aligns with your marketing goals, ensuring a more effective partnership.
In addition, track viral posts across Instagram, TikTok, and YouTube to stay ahead of trends.
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Influencer discovery tool. The tool offers robust filters to help you find the perfect match in no time. Looking for creators in a specific location, who speak Dutch and resemble Britney Spears? No problem! It also includes filters for gender, age, interests, engagement rate, account type, and more. These filters make it easy to evaluate the key data and metrics of the influencers you're targeting, ensuring you find the right fit for your brand.
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Campaign management tool. Monitor real-time campaigns, organized according to your budget, marketing goals, and campaign sizes. Press "Create Campaign," choose the platform, and simply enter the campaign dates, keywords, #hashtags, @mentions, and add influencers.
Pricing
Experience IQFluence influencer analytics tools for free with our 7-day trial!
Try tracking influencers with IQFluence: 7-day free trial
Search for influencersIQFluence offers three budget-friendly pricing plans to suit different needs:
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Starter. Ideal for small businesses and startups. It's priced at $236/month if you go for annual billing, or $295/month with a month-to-month option.
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Advanced. Starting at $436/month with annual billing or $545/month if you prefer monthly billing. This is the most popular plan, packed with enhanced influencer reports and detailed campaign analytics.
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Business. At $1300/month, this plan is perfect for companies with more complex needs. It comes with priority support and early access to new features, giving you a competitive edge.
Each plan is designed to give you the right tools at the right price!
Testimonials
Find and read customer reviews about IQFluence On G2:
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✅ ”The lookalike feature is super helpful for finding influencers whose audiences closely match those of another influencer.” ✅ “The user interface is smooth and super easy to navigate.” ✅ “The platform has a vast database, packed with plenty of options.” |
❌ "Sometimes, the keywords feel a bit off." ❌ “7-day trial period instead of 14 days. |
Influencity
Suits for: Medium brands, agencies, and e-commerce.
Trial Period: 7 days trial period.
Price: From $198 per month if paid monthly.
Influencity is a top-rated influencer analytics tool designed to help brands make data-driven decisions when choosing influencers. Known as one of the best-reviewed influencer analytics tools, it offers in-depth insights into influencer performance, audience demographics, and campaign effectiveness.
With its user-friendly interface and powerful filters, Influencity allows businesses to easily find influencers that align with their marketing goals.
The platform also provides detailed reports, helping brands evaluate engagement rates, authenticity, and overall impact. Whether you're managing a large-scale campaign or just starting, Influencity offers the features and insights needed for successful influencer marketing.
Features
Influencity is packed with powerful features that streamline the influencer marketing process.
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Influencer Discovery Tool. With robust filters, this influencer evaluation tool lets you search for creators based on location, follower count, engagement rate, and more. It's designed to help you pinpoint the perfect influencers to meet your campaign needs.
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Audience Analysis Tool. Dive deep into your influencer's audience with detailed insights into their demographics, interests, and engagement patterns. This influencer marketing analytics software helps ensure that the influencer’s audience aligns with your brand’s target market.
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Campaign Management Tool. Influencity’s Influencer Relationship Management (IRM) tool lets you track and manage campaigns effortlessly. You can analyze key marketing data and even communicate directly with influencers through integrated email features, making campaign management a breeze.
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Sales Integration Tool. If you’re using Shopify, Influencity seamlessly integrates with it, allowing you to track sales and conversions directly from your influencer campaigns. This integration ensures you can measure ROI without juggling multiple platforms.
Pricing
Image source.-
Basic. Perfect for small brands, this plan gives you 5,000 monthly results, 30 profile analyses, and 1 segmentation list for one user. It’s priced at $198 per month when billed monthly.
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Professional. Designed for larger agencies, this plan includes 10,000 monthly results, 150 profile analyses, 100 segmentation lists, and 1,200 monthly outreach emails. It costs $398 per month when billed monthly.
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Business. Built for businesses with larger teams, this plan offers 25,000 monthly results, 500 profile analyses, 100 segmentation lists, and 4,000 monthly outreach emails. The price is $998 per month when billed monthly.
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Enterprise. Tailored for businesses with unique needs, this plan offers customized solutions based on your specific requirements. Pricing is negotiable based on what you need.
Testimonials
Find customer reviews about Influencity on Capterra:
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✅ “I like the clear data dashboard, all of the key data I want are shown within one page.” ✅ ”I'm very satisfied with their customer support.” ✅ ”Influencity has helped us to reach new audiences improving our brand recognition and sales metrics.” |
❌ ”I got confused at the very beginning when I was using the discovery tool, you need to understand how the filters work.” ❌ “Hopefully one day creating an influencers campaign is as easy as setting a facebook ads campaign.” |
Sprout Social
Suits for: Brands & marketing agencies.
Trial period: 30 days.
Price: From $249 per month if paid monthly.
Image sourceSprout Social is a comprehensive social media influencer analytics platform that includes advanced features for influencer marketing. As one of the leading influencer analytics tools, it provides brands with detailed insights into influencer performance, audience demographics, and engagement metrics.
Sprout operates within Instagram, TikTok, YouTube, Facebook, X, LinkedIn, and Pinterest. It allows users to manage posts, track engagement, and analyze performance on these platforms, helping businesses and influencers streamline their social media strategies.
Features
Sprout Social’s influencer analytics platform website is equipped with a variety of powerful tools designed to help brands optimize their influencer marketing strategies:
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Influencer Evaluation Tool. It enables businesses to assess the performance and authenticity of potential influencers, ensuring that they align with the brand’s values and goals.
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Competitor Analytics Tool. It provides insights into competitor strategies, helping brands stay competitive and refine their own influencer partnerships.
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Trends Analysis Tool. It is particularly valuable for staying ahead of the curve by identifying emerging trends on platforms like TikTok and Instagram. This tool helps brands craft content that resonates with their audience and increases the likelihood of going viral.
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Social Listening Tool that tracks brand mentions and monitors influencer content across a wide range of platforms, including Instagram, YouTube, Reddit, Facebook, and Tumblr. This feature allows businesses to assess social sentiment, monitor ongoing conversations, and identify potential influencers who can boost brand visibility.
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By integrating with e-commerce platforms like WooCommerce and CRM systems, Sprout Social’s influencer marketing analytics tools offer enhanced customization. Businesses can track crucial metrics such as sales, ROI, customer interactions, and product performance across major social media platforms.
Pricing
Image sourceSprout Social offers flexible monthly and yearly plans with four options to choose from:
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Standard. Perfect for small teams managing a few social media profiles. This plan includes 5 social profiles, a content calendar, and management review features. It’s priced at $249 per seat per month when billed monthly.
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Professional. Tailored for larger teams, this plan provides an unlimited number of social media accounts, competitive keyword tracking, and paid insights. It’s priced at $399 per seat per month.
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Advanced. Designed for agencies with cross-functional teams and more complex needs. This plan is priced at $499 per seat per month.
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Enterprise. For large companies needing extensive customization, this plan’s pricing is negotiable. To get a personalized quote based on your specific requirements, you’ll need to reach out to Sprout Social directly.
Testimonials
On Trustpilot, you can find and read customer reviews about Sprout Social:
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✅ “My team loves the ease of use, and ability to have everything in one place.” ✅ ”One standout feature is its robust reporting tool, which offers comprehensive analytics and insights.” |
❌ ”The cost of the service is going up and the quality is going down. At the moment we are struggling to post meta on almost 90% of our scheduled posts. “ ❌ “the service is EXTREMELY expensive, especially for agencies providing social media management to their clients.” |
Hypeauditor
Suits for: E-commerce, brands, and agencies.
Trial Period: 7 days.
Price: At $2999 a year.
Image sourceHypeAuditor is one of the best-reviewed influencer analytics tools, designed to help brands discover, analyze, and connect with influencers. It offers in-depth insights into influencer performance, audience demographics, and engagement metrics, ensuring that you can make data-driven decisions.
The platform’s powerful AI technology filters out fake followers, providing accurate and trustworthy results. With features like audience segmentation and campaign tracking, HypeAuditor enhances influencer marketing strategies. Recognized for its comprehensive reports, it’s a top choice for brands looking to optimize their influencer partnerships.
Features
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Influencer Discovery Tool. Discover a range of filters, including location, influencer age, gender, followers, engagement, and mentions.
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Audience Analysis Tool tracks audience location, age, gender, audience type, and interests.
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Free Influencer Analytics Tools. Hypeauditor offers a free influencer analytics tool that works across YouTube, Instagram, TikTok, X (Twitter), and Twitch. The tools let you track essential metrics like engagement rates, follower growth, follower trends, total posts, and the comments-to-likes ratio at no cost.
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Instagram, TikTok, and YouTube engagement rate calculator. Simply enter the influencer's username and check its engagement rate, along with an average number of likes and comments.
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Market Analysis Tool. It allows you to track your competitors' activity by selecting the marketing sphere, influencers, and keywords.
Pricing
Pricing starts at $2,999 per year. However, for a more accurate quote, it's recommended to contact them directly, as the cost can vary depending on your specific needs and customizations.
The final price may change based on the features and scale of the service you require.
Testimonials
On G2, you can find and read customer reviews about Hypauditor:
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✅ “The Hype platform has been an essential tool for our influencer analyses, allowing for more informed strategic decisions in campaigns and a more precise selection of profiles.” ✅ “The platform's sophisticated algorithms meticulously analyze a myriad of factors, from audience demographics and engagement patterns to content quality and potential fraud. ” ✅ “The thing I like the most about the plataform Hype Auditor its the variety of Discovery results when searching for new profiles to work with. Also, the variety of filters the platform offers to do so. “ |
❌ ”The platform could allow customization of some information, such as colors and the modification of the format of some charts.” ❌ “The categories assigned to the influencers are not allways right, so this affects some searches when doing specific categories discoveries.” ❌ ” We have problems with some countries when searching for new profiles (for example YouTubers in Venezuela. We have practically cero profile useful).” |
Brand24
Suits for: Small to medium-sized brands, marketers, and PR professionals.
Trial Period: 14 days.
Price: From $119/month when paid yearly.
Brand24 is another influencer marketing software that helps brands track and analyze their online presence and influencer collaborations. As a leading influencer analytics platform, it offers powerful tools to monitor social media mentions across many channels, including traditional ones (newspapers, TV), track influencer performance, and measure engagement.
Through its intuitive interface, Brand24 provides detailed reports on audience demographics, sentiment, and content reach, ensuring businesses can make data-driven decisions. The influencer analytics website allows users to easily track their campaigns and identify influencers with the highest impact on their target audience.
Features
Brand24 offers a suite of powerful features that make it one of the top-rated influencer analytics tools available today.
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Audience Analysis Tool. This feature helps you dive deep into your audience’s demographics, interests, and behavior, giving you valuable insights into who’s engaging with your brand and influencers. You can better understand your target market and refine your strategy accordingly.
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Social Sentiment Tool. Track how people feel about your brand or influencer partnerships in real time. It scans traditional and social media to determine whether the conversations are positive, negative, or neutral — helping you stay ahead of potential PR issues.
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Campaign Monitoring Tool. With this tool, you can easily monitor and evaluate the performance of your influencer marketing campaigns. It tracks key metrics such as reach, engagement, and conversions, allowing you to measure the ROI of each collaboration and adjust your strategy if needed.
Pricing
Depending on your needs, there are four pricing plans to choose from:
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Individual. Designed for a single user, this plan is perfect for tracking small brands and includes 3 keywords. It's priced at $119 per month when billed annually.
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Team. Ideal for growing teams, this plan supports up to 7 keywords and provides updates every hour. It’s priced at $159 per month when billed annually.
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Pro. With 12 keywords and real-time updates, this plan is perfect for businesses that need more comprehensive tracking. It's priced at $239 per month.
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Enterprise. Tailored for large companies, this plan offers 25 keywords and real-time updates for the most extensive coverage. It’s priced at $399 per month when billed annually.
Testimonials
On Capterra, you can find and read customer reviews about Brand24:
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✅ “They often introduce updates, test various solutions to make the product as useful as possible for their users.” ✅ “Among many pros, I love most its analytics features and customer support. You can literally ask for anything about web monitoring, and they do that for you. ✅ “I like that it is easy to use, very intuitive. The graphs it presents are very clear and easy to read.” |
❌ ”Their pricing tiers, I guess. Not all features are available in all plans, and you are limited by keywords.” ❌ “It is very difficult to cancel the service. For people like me who only use it periodically, it is a bit annoying.” |
Meltwater
Suits for: Medium to large-sized brands and agencies.
Trial Period: No, but you can request a demo.
Price: $1000 per seat per month.
Meltwater is a powerful influencer marketing analytics software that provides real-time insights into influencer performance, brand mentions, and audience sentiment across Instagram and other social platforms.
With detailed data on social media engagement, market trends, and public perception, Meltwater helps businesses manage influencer relationships, refine strategies, and protect brand reputation. This tool is especially valuable for PR teams and businesses focused on influencer marketing and social media analytics.
Features
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Influencer Analytics Tool. It allows you to monitor and evaluate influencer performance across Instagram, TikTok, YouTube, X, Facebook, and LinkedIn. It covers both traditional media (TV, radio, newspapers) and digital channels (social media, blogs, websites), offering a comprehensive view of your campaigns.
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Audience Analysis Tool. Dive deep into audience demographics, preferences, and behaviors. These insights help businesses tailor their marketing strategies, ensuring their campaigns resonate with the right audience.
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Sentiment Tool. The platform also includes social listening features, allowing businesses to stay updated on conversations surrounding their brand, competitors, and industry trends in real time.
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Integration with e-commerce platforms, helping businesses track sales metrics and measure the direct impact of marketing and PR efforts on conversions and revenue.
Pricing
Meltwater offers just three pricing plans:
The pricing begins at $1,000 per seat per month. For a more precise quote, it’s recommended to reach out to them directly, as the cost can vary depending on the features and scale of the service you need.
Testimonials
On Capterra, you can find and read customer reviews about Meltwater:
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✅”It covers almost everything like hashtag analysis, Demographics analysis and word cloud analysis. Data accuracy is also quite good than others.” ✅ “I really like this platform, it's easy to use and it allows me to get valuable information about the performance of my campaigns and better understand my audience” ✅ “I like the social media analytics tools that allow me to monitor the online conversations that are impacting my brand and industry.” |
❌ ”Sometimes it has issues with data accuracy and time zone and the last thing is that it provides a limited amount of data.” ❌ “Well the price can be quite high for some businesses or independent professionals.” |
Modash
Suits for: B2C e-commerce & app companies.
Trial period: 14 days.
Price: From $299/month or $199/month ( if paid annually).
Image sourceModash is a powerful influencer marketing analytics software that offers robust analytics, influencer discovery, and campaign monitoring. It features an extensive database of over 230 million influencers across Instagram, TikTok, and YouTube, making it one of the top rated influencer analytics tools available.
Modash prioritizes transparency and data-driven decision-making, enabling brands to make informed choices about their influencer marketing strategies. The platform ensures that businesses can effortlessly track influencer performance and optimize campaigns for maximum impact. Whether you're managing a small campaign or a large-scale influencer strategy, Modash provides the insights you need to succeed.
Features
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Influencer Discovery Tool. Track influencer details such as location, followers, average video plays, gender, interests, language, engagement rate, and more.
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Audience Analysis Tool. Analyze factors like location, gender, age, fake followers, and interests, giving you a deeper understanding of who is interacting with the influencer.
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Campaign Monitoring Tool. Control influencer campaign performance, ensuring that each collaboration aligns with your goals and delivers measurable results.
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Free Influencer Analytics Tool. It includes a free Instagram fake follower checker that also allows you to see basic metrics such as average likes and comments, engagement rate, audience location by country, and most used hashtags.
As a social media influencer analytics platform, Modash is designed to provide brands with all the insights they need to run successful influencer campaigns.
Pricing
Modash offers flexible monthly and yearly plans with three tiers to suit different business needs:
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Essentials. Designed for 2 team members, this plan allows you to analyze up to 300 profiles, collect up to 100 influencers, and access other core features. It’s priced at $299 per month with monthly billing.
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Performance. Ideal for teams of up to 5 members, this plan includes enhanced features like the analysis of 800 profiles, collection of up to 250 influencers, and unlimited content. It’s priced at $599 per month with monthly billing.
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Enterprise. Tailored for large agencies and brands with custom requirements, this plan offers flexible pricing based on your specific needs. Pricing is negotiable, so you can reach out directly for a personalized quote.
Testimonials
You can find and read customer reviews about Modash on Capterra:
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✅ “The discovery without any extra fees when searching for them.” ✅ “What I like most about Modash is how intuitive and efficient the platform is for finding and managing influencers.” ✅ “Great customer support, larger database of influencers, more accurate audience data.” |
❌ ”The comms didnt work directly. They had to manually write in dms of influencers I wanted to work with. Bit too expensive for a basic feature set.” ❌ “A little bit expensive per click, otherwise, no issues found.” |
GRIN
Suits for: B2C e-commerce & app companies.
Trial period: No, but you can request a demo version.
Price: From $10,000+ per month.
GRIN is a powerful influencer marketing analytics software that serves mostly B2C e-commerce & app companies. As a leading influencer analytics platform, it provides detailed metrics on influencer performance, engagement, and audience demographics, empowering brands to make data-driven decisions for more effective campaigns.
GRIN also stands out with its extensive range of integrations, including email, e-commerce platforms, and workflow tools. These integrations streamline influencer relationship management, payments, and contracts, all within a single platform — making it easier than ever to manage every aspect of your influencer marketing program.
Features
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Free Influencer Analytics Tool. GRIN offers free Instagram, TikTok, and YouTube analyzers. Enter a @username and track basic metrics like the number of followers, engagement rate, and total posts at no cost.
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Influencer evaluation and audience analysis tools. The full version of the tool offers deeper insights into influencer performance and audience analysis, with key metrics presented in graphs and diagrams.
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In addition to its influencer analytics tools, GRIN offers integrations with popular e-commerce apps like Shopify, Salesforce, Magento, and WooCommerce. Track sales, ROI, and conversion rates, helping them manage risks and measure the direct impact of their influencer marketing efforts.
With GRIN’s influencer marketing analytics software, brands can optimize campaigns and ensure every collaboration delivers measurable results.
Pricing
The pricing starts at $10,000 per month. For a more accurate quote, it's best to contact them directly, as the cost can vary based on your specific needs and customizations.
The final price will depend on the features and scale of the service you require.
Testimonials
On G2, you can find and read customer reviews about GRIN:
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✅ " Not only does it help me find qualified creators, but it supports all my efforts with regards to contract creation and management, content management, and reporting.” ✅”It makes the management of influencer partnerships, contracts, content and analytics so easy. I have everything all in one place and I can stay on top of outstanding projects and see how delivered content is performing.” ✅ “GRIN makes it easier for us to manage our campaigns. I like that it has a curated list feature where we just let them know what type of influencers we are looking for in our campaigns and they source and select the best ones that fit the description. “ |
❌ ”For instance, certain influencer content stats don’t track quite the way we’d like, and there are a couple of features we wish were included to align better with our needs” ❌”The creator search definitely needs to be more robust; sometimes it feels like the options are too limited. “ |
Loomly
Suits for: Freelancers, small and medium agencies, and franchises.
Trial Period: 15 days.
Price: From $32 per month when paid monthly.
Loomly is a data-driven social media analytics tool and one of the best-reviewed influencer analytics tools, providing in-depth insights across major platforms like TikTok, Instagram, LinkedIn, Twitter, YouTube, Threads, and Pinterest.
As a top-tier influencer analytics website, it offers a comprehensive range of marketing features, including audience insights and content performance analysis. With AI-powered capabilities such as date customization and scheduling optimization, Loomly helps businesses streamline media management and elevate their overall strategy.
By delivering actionable data, it empowers businesses to enhance their social media presence and stay ahead of industry trends.
Features
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Influencer Analysis Tool. With Loomly’s influencer marketing analytics tools, you can easily discover and connect with the perfect influencers for your brand. Filter creators by needed criteria like location, engagement rate, number of followers, and much more.
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Audience Analysis Tool. Once connected, analyze their campaign performance using detailed profile analytics, and gain valuable insights into audience behavior, engagement patterns, and emerging trends. Loomly tracks data across TikTok, Instagram, LinkedIn, Twitter, YouTube, Threads, and Pinterest.
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Posting and Time Monitoring Tool. These tools help to post aesthetic content and identify the best times to post when your audience is most active, so you never miss a moment. Loomly ensures your content reaches the right audience at the optimal time, boosting your engagement and reach metrics.
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Social Sentiment Tool. It tracks mentions and comments, giving you insights into audience feedback. Responding to direct messages and comments ensures you’re addressing customer inquiries promptly and maintaining positive engagement.
Pricing
Loomly offers 4 pricing models:
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Basic. Manage up to 10 social media accounts, complete with post analytics, hashtag management, and more. It's a highly affordable option at $32 per month when billed annually, or $42 per month with monthly billing.
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Standard. Ideal for growing teams, this plan covers 20 social media accounts and includes advanced analytics, content export, and Slack integrations. It's priced at $60 per month with annual billing, or $80 per month with monthly billing.
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Advanced. Perfect for larger teams, this plan supports 35 social media accounts and offers scheduled reports and custom workflows. It costs $131 per month when billed annually, or $175 per month with monthly billing.
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Premium. For those with expansive needs, this plan covers 50 social media accounts and provides fully customizable features. It's priced at $277 per month when billed annually, or $369 per month with monthly billing.
Testimonials
You can get acquainted with customers’ opinions through G2:
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✅ “I like using Loomly because I can set it and forget it! I like that I can copy and past posts and make simple tweaks. It's easy to do from any device and easy to collaborate with team members. “ ✅ ”Easy to use. Keeps your social strategy on track. Provides content ideas. “ ✅ “Easy to integrate with the socials and I now use it daily!Customer support usually replies within a day too.” |
❌ “There is often a delay in when posts are scheduled and when they actually show up, especially on LinkedIn.” ❌ ”One issue we’ve noticed is that the interface can feel a bit clunky when tagging accounts—it’s not always as smooth as we’d like.” |
Upfluence
Suits for: Medium to large-sized brands and agencies.
Trial Period: No, but you can request a demo.
Price: From $11,940 per seat per year.
Upfluence is a leading tool in the world of influencer marketing analytics software, particularly when it comes to influencer analytics for medium to large-sized brands and agencies. As an all-in-one influencer analytics software, it empowers you to enhance your influencer marketing strategy with powerful filters, detailed analytics reporting, and sales tracking features. These tools allow you to focus on the key metrics that drive success.
Upfluence operates across major social media platforms, including Instagram, TikTok, YouTube, X (formerly Twitter), and Pinterest. Additionally, it offers numerous integrations that allow businesses not only to find influencers but also to manage email communications and payments. Whether you're analyzing influencer performance, measuring campaign effectiveness, or tracking sales impact, Upfluence provides the insights you need to optimize your marketing efforts and accelerate business growth.
Features
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Upfluence Influencer Analytics Tools offer a free Chrome extension that serves as powerful monitoring software across Instagram, TikTok, YouTube, Pinterest, and X (Twitter). It allows us to check such key metrics as engagement, reach, average views, and more.
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There is also another Instagram Influencer Analytics Tool Free: Instagram fake follower checker. You can view the percentage of fake accounts for the influencers you are interested in.
Upfluence is a powerful software that offers a range of tools to optimize your campaigns.
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Influencer Campaign Performance Tool. It tracks essential metrics like engagement rates, follower growth, and content performance to evaluate the impact of individual influencers on your campaign.
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The Audience Analysis Tool delves into influencer audience demographics, interests, and behaviors, ensuring your campaign targets the right audience with detailed, data-driven insights.
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Sales Impact Tool. Upfluence integrates with e-commerce platforms like Amazon, Shopify, Strip, and more to measure the direct influence of your campaigns on sales, revenue, and ROI.
With these powerful features, it provides actionable insights into your financial outcomes, helping businesses fine-tune their marketing strategies for optimal growth.
Pricing
Upfluence offers three pricing options:
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Growth Plan. Includes 1 seat, access to a network of 5,000 influencers, and support. Priced at $11,940 annually.
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Scale Plan. Includes 5 seats, access to 10,000 influencers, and premium support. Priced at $19,800 annually.
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Enterprise Plan. It provides exclusive access to Upfluence, 25 seats, a community of 20,000 influencers, and premium support. Priced at $42,600 annually
Testimonials
On Capterra, you can find and read customer reviews about Upfluence:
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✅ “Upfluence lets you slice and dice their database of influencers to find the perfect fit. I love all the advanced targeting features.” ✅ “From influencer discovery to campaign management, their platform offers a seamless experience that has significantly improved our ROI and brand visibility." ✅ “The analytics are spot-on and help us understand what's working. ” |
❌ ”There's a bit of a learning curve, but easy-peasy once you use it a few times.” ❌ “Pricing might be on the higher side for smaller businesses.” |
Social Status
Suits for: Medium to large-sized brands and agencies.
Trial Period: 14 days.
Price: From $9 per month.
Image sourceSocial Status is another influencer marketing analytics software that supports analytics across a wide range of major social channels, including Instagram, Facebook, TikTok, LinkedIn, X (formerly Twitter), YouTube, and Meta Ads Manager.
As an advanced influencer analytics tool, Social Status provides comprehensive data tracking to help businesses gain valuable insights into audience engagement, influencer performance, and ad campaign effectiveness.
Its ability to analyze multiple platforms in one place makes it an invaluable PR tool for brands looking to optimize their social media strategy. Social Status social media influencer analytics platform ensures you stay ahead of trends and continuously improve your campaigns across channels.
Features
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Influencer Analytics Tool. This influencer analytics website allows you to consolidate all campaign posts, offering a complete view of key metrics such as impressions, engagement, views, and clicks.
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Audience Analysis Tool. It also enables you to track the influencer’s audience by location, gender, and age, giving you a well-rounded picture of campaign performance.
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The Competitor Analytics Tool is another standout feature. With this influencer evaluation tool, you can monitor competitor performance across Instagram, Facebook, TikTok, X (formerly Twitter), and YouTube. Analyze social sentiment, identify viral posts that are gaining traction, and gain valuable insights into your competitors’ strategies.
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Ads Analytics Tool. It is designed for seamless tracking of your ad campaigns. Whether you’re running Instagram ads through Facebook Ads Manager or directly on the Instagram app, this tool allows you to track and report ad performance in real time, monitoring ads across both Instagram and Facebook. This makes it easy to optimize your advertisement strategy on a unified influencer analytics website.
Pricing
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Micro. Perfect for smaller teams. Get 3 seats, 2 years of data history, plus access to ads, competitor, and influencer analytics. All this for just $9 per month.
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Starter. Ideal for growing teams. With 10 seats, 3 years of data history, and the ability to download reports in CSV, XLSX, or PDF, you also get ads, competitor, and influencer analytics. This plan is priced at $29 per month.
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Pro. For teams that need more capacity and data. Enjoy 20 seats, 6 years of data history, and the same CSV, XLSX, and PDF report downloads. Plus, you get ads, competitor, and influencer analytics. This plan is priced at $49 per month.
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Business. For established teams with advanced needs. Get 20 seats, 12 years of data history, and all the reporting formats (CSV, XLSX, PDF). You’ll also have access to ads, competitor, and influencer analytics. This plan is $99 per month.
Testimonials
On G2, you can find and read client reviews about Social Status:
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✅ “The reports. They are colorful and easy to read. The summary pages in the profile reports pull together the information in a visually appealing format that makes putting my monthly reports together for my boss a breeze.” ✅ “The support from customer service is outstanding. They respond quickly to fix any issues.” ✅ “Social Status provides a lot of data on profile analysis, ads, analysis, and even competitor analysis. I use it every month for digital reports for my clients.” |
❌ “generating reporting takes quite alot of time. “ ❌ “Data from TikTok does not show properly most of the time.” |
Hootsuite
Suits for: Small businesses, agencies, and real estate.
Trial Period: 30 days.
Price: From $149 per month.
Hootsuite is a comprehensive social media management platform that offers a wide range of features to help users manage their social presence. As an advanced influencer analytics platform, Hootsuite provides detailed analytics across major social networks, including Facebook, Instagram, TikTok, X (formerly Twitter), LinkedIn, Pinterest, and YouTube.
In addition to its robust scheduling and posting tools, Hootsuite acts as a powerful influencer analytics website, allowing businesses and individuals to track performance, monitor engagement, and optimize their social media strategy with ease.
Features
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Social Media Influencer Analytics Tool. Hootsuite offers visually appealing reports through its powerful influencer analytics tools, providing insights into key metrics such as views, engagement rates, plays, and clicks. It also enables detailed reporting on messaging and social advertising performance.
With Hootsuite’s influencer marketing analytics software, you can analyze content performance across platforms like TikTok, Facebook, X, LinkedIn, YouTube, and more.
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Audience analysis tool allows you to monitor audience demographics, track creators' top posts, and refine your strategy to enhance overall engagement.
- Competitor Analytics Tool. Stay ahead of trends with Hootsuite’s competitor analytics feature. Monitor competitor activities and performance to gain valuable insights into key players within your industry. By tracking their strategies, you can improve your own social media approach and outperform competitors.
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Social Listening Tool. Hootsuite’s social listening capabilities enable you to track social mood, conduct consumer research, and gather valuable feedback across various channels. Understanding audience perception and identifying emerging trends ensures that you can respond proactively to customer needs and stay on top of relevant conversations.
Pricing
Here’s a look at the plans:
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Professional. Perfect for managing up to 10 social accounts. This plan includes Listening Basics, unlimited post scheduling, plus AI-generated captions, hashtags, and ideas. It's available starting at $149 per month when paid monthly.
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Team. Designed for teams managing up to 20 social profiles. This plan offers one custom-branded URL, the ability to pause scheduled posts, and team roles with permissions. It’s priced at $399 per month when paid monthly.
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Enterprise. For larger teams managing up to 50 social accounts, this plan includes advanced features like Advanced Inbox, Employee Advocacy, and Advanced Social Listening. Pricing is negotiable, so you'll need to reach out directly for a custom quote.
Each plan is built to scale with your needs, from individual professionals to growing teams and large enterprises.
Testimonials
Find and read customer reviews about HootSuite on Trustpilot:
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✅ “Loved it! Irreplaceable! Reliable! A lot of weight of managing this cyber world was lifted off the shoulders. Used it for campaigning free events.” ✅ “Hootsuite helps me increase my brand awareness because I post consistently on social media as I gain more confidence with content writing.” ✅ “Hootsuite is a very useful tool for Social Media content planning. It is well structured and gives you interesting reports about the performance of your posts.” |
❌ ”No contact number. Nobody you can speak to. Really poor customer service.” ❌ “ just cannot schedule posts and go about my day without worrying that something will not post in time. For weeks, scheduling to the Threads is constantly failing.” |
Emplifi
Suits for: Brands, agencies, sports, e-commerce and retail.
Trial Period: No, but you can request a demo.
Price: From $200 per year per feature.
Image sourceEmplifi ends our list of influencer marketing analytics software and social media management platform designed to provide in-depth content performance metrics across a variety of platforms, including Instagram, TikTok, Facebook, YouTube, X (formerly Twitter), LinkedIn, Pinterest, and Snapchat.
Emplifi offers a comprehensive suite of tools for analyzing social media performance. Powered by AI, Emplifi goes beyond basic analytics by providing features for content publishing, scheduling, and influencer discovery and reach.
This influencer analytics tool allows businesses to optimize their social media strategies, enhance customer engagement, and drive better results across multiple channels. With its all-in-one solution, Emplifi helps you stay ahead in the competitive social media landscape.
Influencer Analytics Tools
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Influencer Evaluation Tool. With this influencer analytics software, you can discover and connect with influencers that align with your brand.
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Audience Analysis Tool. Once identified, you can generate detailed reports that provide in-depth insights into influencer performance and audience engagement, optimizing your partnership strategy.
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Competitor Analysis Tool. Emplifi’s top-rated influencer analytics tools allow you to compare your brand’s activity with that of your competitors. Get valuable insights into how your brand is performing and stay ahead of the competition by identifying trends, strengths, and areas for improvement.
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Sales Reports Tool. Emplifi’s influencer evaluation tools enable you to track sales linked directly to influencer campaigns. This feature helps assess how successful influencers are in terms of driving conversions and ROI.
Pricing
Emplifi's pricing begins at $200 per year for each feature. Keep in mind that this is the starting rate, and the total cost may fluctuate depending on the specific features or services you need.
For a more accurate quote and to explore available packages, it's recommended to reach out to the Emplifi team directly.
Testimonials
On Capterra, you can find and read customer reviews about Emplifi:
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✅ “If you focus on Analytics, this is the best option you have.” ✅ “They are fast, friendly, and will resolve any issues and answer any questions you have with the platform.” ✅ “The graphs are really nice and customizable. Provides great information to share with clients and proper looking reports.” |
❌ ”It lacks on posting schedules or options to get the content out, it focuses more on measuring than helping you create it.” ❌ “Even after we stopped using the platform, posts that we deleted went out on our platforms.” |
Too difficult to choose? Don’t have time for testing each tool? Tell our experts your goals to find out how IQFluence can help you.
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