Top 13 influencer analytics tools for marketing: Software features & pricing

Comparison table

Methodology (aka how I actually compared these)

I looked at these tools through the lens of what actually matters when you’re doing influencer marketing in the real world. Things like: Can you find the right creators? Do you really understand their audience? Can you spot fake followers before they wreck your budget? And once a campaign is live… can you tell if it worked?

So each platform was reviewed across the same core criteria: influencer discovery, audience analytics, fraud detection, campaign tracking, ROI measurement, social listening, and reporting.

To keep things fair, I pulled information from official product pages, platform documentation, and reputable third-party reviews. Then I labeled each feature as:

• 🟢 Fully supported

• 🟡 Supported, but with limitations

• 🔴 Not really part of the tool

One quick heads-up: features can change depending on pricing tiers or regions, so this isn’t meant to be an every-single-checkbox breakdown. 

IQFluence

Suits for: Small to medium-sized brands to find and track influencers

Trial period: 7 days. Try it for free

Price: From $295/mo (paid monthly) or $236/month (paid annually)

IQFluence is one of the best reviewed influencer analytics tools. It provides detailed insights into an influencer's reach, engagement, and audience demographics, allowing companies to make data-driven decisions when choosing potential partners. 

As an influencer analytics website, IQFluence simplifies the process of tracking campaigns and understanding an influencer's true impact on their audience. 

The platform's robust reporting features enable brands to assess the effectiveness of influencer collaborations in real-time on Instagram, TikTok, and YouTube. With its intuitive interface and comprehensive data, IQFluence helps marketers optimize their influencer marketing strategies. 

Whether you're new to influencer marketing or a seasoned pro, IQFluence equips you with the tools needed to drive successful campaigns.

Influencer analytics tools it provides

👉 Influencer analysis tool. Once you have a list of influencers that align with your criteria, you can get a detailed analysis of their performance — just press the “Analyze” button.

The influencer analytics tool offers the key metrics, including a number of average likes and comments, engagement rate, followers and likes growth, engagement spread for last posts, popular hashtags and mentions.

👉 Audience analysis tool. Evaluate the influencer’s audience age and gender split, languages, interests, lookalikes, and brand affinity. This allows you to assess whether the influencer’s audience aligns with your marketing goals, ensuring more effective influencer partnerships.

👉 Audience overlap tool. The audience overlap feature shows you how much your creators’ audiences intersect. You get an exact percentage, so you don’t end up paying twice for the same eyeballs.

In addition, track viral posts across Instagram, TikTok, and YouTube to stay ahead of influencer marketing trends.

👉 Influencer discovery tool (+ a blacklist tool). The tool offers robust filters to help you find the perfect match in no time. Looking for creators in a specific location, who speak Dutch and resemble Britney Spears? No problem! It also includes filters for gender, age, interests, engagement rate, account type, semantic, and more. These filters make it easy to evaluate the key data and metrics of the influencers you're targeting, ensuring you find the right fit for your brand.

👉 Campaign management tool. Monitor real-time influencer marketing campaigns, organized according to your budget, marketing goals, and campaign sizes. Press "Create Campaign," choose the platform, and simply enter the campaign dates, keywords, #hashtags, @mentions, and add influencers.

And here’s the part most people totally overlook, geo performance insights. You can literally see where an influencer’s audience is tuning in from. That’s huge for Airbnb, because if the views are clustered in cities within driving distance of your property, you’re hitting people who can actually book.

Pricing 

IQFluence offers three budget-friendly pricing plans to suit different needs:

So, what’s the minimum cost if you’ve got a team of 3 marketers and your tasks vary in complexity? Pricing starts at $236/month.

This plan is perfect if you’re a lean marketing team with 2 marketers or a small agency dipping your toes into influencer campaigns. You get up to 350 influencer reports and 350 emails, plus team roles — more than enough to test strategies, run small campaigns, and still grab solid data without feeling boxed in.

The Business Plan runs $1,300/month. This one’s for brands or agencies with custom needs. Think more seats, higher limits, deeper support, and workflows tailored to how your team actually works.

Free plan? Nope, IQFluence doesn’t offer one.

Trial? Yep! 7 days, no card required.

Each plan is designed to give you the right tools at the right price! 

Testimonials

Find and read customer reviews about IQFluence On G2:

Influencity

Suits for: Medium brands, agencies, nonprofits, and e-commerce

Trial Period: 7 days trial period

Price: From $198 per month if paid monthly

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Influencity is a top-rated influencer analytics tool designed to help brands make data-driven decisions when choosing influencers. Known as one of the best-reviewed influencer analytics tools, it offers in-depth insights into influencer performance, audience demographics, and campaign effectiveness. 

With its user-friendly interface and powerful filters, Influencity allows businesses to easily find influencers that align with their marketing goals. 

The platform also provides detailed reports, helping brands evaluate engagement rates, authenticity, and overall impact. Whether you're managing a large-scale campaign or just starting, Influencity offers the features and insights needed for successful influencer marketing.

Features

Influencity is packed with powerful features that streamline the influencer marketing process.

• Influencer Discovery Tool. With robust filters, this influencer evaluation tool lets you search for creators based on location, follower count, engagement rate, and more. It's designed to help you pinpoint the perfect influencers to meet your campaign needs.

• Audience Analysis Tool. Dive deep into your influencer's audience with detailed insights into their demographics, interests, and engagement patterns. This influencer marketing analytics software helps ensure that the influencer’s audience aligns with your brand’s target market.

• Campaign Management Tool. Influencity’s Influencer Relationship Management (IRM) tool lets you track and manage campaigns effortlessly. You can analyze key marketing data and even communicate directly with influencers through integrated email features, making campaign management a breeze.

• Sales Integration Tool. If you’re using Shopify, Influencity seamlessly integrates with it, allowing you to track sales and conversions directly from your influencer campaigns. This integration ensures you can measure ROI without juggling multiple platforms.

Pricing

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What’s the minimum cost for a 3-person marketing team? Pricing ranges from $398 to $998/month, depending on how many influencers you’re hunting and how complex your campaigns get.

Big agencies or brands with custom needs? That’s a personalized price tailored just for you.

Free plan? Nope, Influencity doesn’t offer one.

Trial? Yep! 7 days to test it out.

Testimonials

Find customer reviews about Influencity on Capterra:

Sprout Social 

Suits for: Brands & marketing agencies

Trial period: 30 days

Price: From $249 per month if paid monthly

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Sprout Social is a comprehensive social media influencer platform that includes advanced features for influencer marketing. As one of the leading influencer analytics tools, it provides brands with detailed insights into influencer performance, audience demographics, and engagement metrics. 

Sprout operates within Instagram, TikTok, YouTube, Facebook, X, LinkedIn, and Pinterest.  It allows users to manage posts, track engagement, and analyze performance on these platforms, helping businesses and influencers streamline their social media collaboration strategies. 

Features

Sprout Social’s influencer analytics platform website is equipped with a variety of powerful tools designed to help brands optimize their influencer marketing strategies:

• Influencer Evaluation Tool. It enables businesses to assess the performance and authenticity of potential influencers, ensuring that they align with the brand’s values and goals.

• Competitor Analytics Tool. It provides insights into competitor strategies, helping brands stay competitive and refine their own influencer partnerships.

• Trends Analysis Tool. It is particularly valuable for staying ahead of the curve by identifying emerging trends on platforms like TikTok and Instagram. This tool helps brands craft content that resonates with their audience and increases the likelihood of going viral.

• Social Listening Tool that tracks brand mentions and monitors influencer content across a wide range of platforms, including Instagram, YouTube, Reddit, Facebook, and Tumblr. This feature allows businesses to assess social sentiment, monitor ongoing conversations, and identify potential influencers who can boost brand visibility.

• By integrating with e-commerce platforms like WooCommerce and CRM systems, Sprout Social’s influencer marketing analytics tools offer enhanced customization. Businesses can track crucial metrics such as sales, ROI, customer interactions, and product performance across major social media platforms.

Pricing

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Sprout Social offers flexible monthly and yearly plans with four options to choose from:

What’s the minimum cost if you’ve got a team of 3 marketers? Sprout charges per user, so the price scales with how many people need access. For three marketers, you’re looking at $249 per user/month.

If your team is bigger or you need deeper reporting, competitive monitoring, or automation, it jumps to $399–$499 per user/month.

And if you’re a large organization with custom workflows? Pricing is tailored to exactly what you need.

Free plan? Nope, Sprout doesn’t offer one.

Trial? Yep! You get a 30-day free trial to play around with.

Testimonials

On Trustpilot, you can find and read customer reviews about Sprout Social:

Hypeauditor

Suits for: E-commerce, brands, and agencies

Trial Period: 7 days

Price: At $2999 a year

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HypeAuditor is one of the best-reviewed influencer analytics tools, designed to help brands discover, analyze, and connect with influencers. It offers in-depth insights into influencer performance, audience demographics, and engagement metrics, ensuring that you can make data-driven decisions. 

The platform’s powerful AI technology filters out fake followers, providing accurate and trustworthy results. With features like audience segmentation and campaign tracking, HypeAuditor enhances influencer marketing strategies. Recognized for its comprehensive reports, it’s a top choice for brands looking to optimize their influencer partnerships.

Features

• Influencer Search Tool. Discover a range of filters, including location, influencer age, gender, followers, engagement, and mentions.

• Audience Analysis Tool tracks audience location, age, gender, audience type, and interests.

• Free Influencer Analytics Tools. Hypeauditor offers a free influencer analytics tool that works across YouTube, Instagram, TikTok, X (Twitter), and Twitch. The tools let you track essential metrics like engagement rates, follower growth, follower trends, total posts, and the comments-to-likes ratio at no cost. 

• Instagram, TikTok, and YouTube engagement rate calculator. Simply enter the influencer's username and check its engagement rate, along with an average number of likes and comments.

• Market Analysis Tool. It allows you to track your competitors' activity by selecting the marketing sphere, influencers, and keywords.

Pricing

So, what’s the minimum cost if you’ve got a team of 3 marketers? Hypeauditor starts at $2,999/year, but it’s not one-size-fits-all. The final price depends on your team size, needs, and which features you want. For the most accurate number, it’s best to reach out to their team directly.

Free plan? Nope, Hypeauditor doesn’t offer one.

Trial? No full-featured trial, but you can request a demo to see it in action.

Testimonials

On G2, you can find and read customer reviews about Hypauditor:

Brand24

Suits for: Small to medium-sized brands, marketers, nonprofits, and PR professionals

Trial Period: 14 days

Price: From $119/month when paid yearly

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Brand24 is another influencer marketing software that helps brands track and analyze their online presence and influencer collaborations. As a leading influencer analytics platform, it offers powerful tools to monitor social media mentions across many channels, including traditional ones (newspapers, TV), track influencer performance, and measure engagement. 

Through its intuitive interface, Brand24 provides detailed reports on audience demographics, sentiment, and content reach, ensuring businesses can make data-driven decisions. The influencer analytics website allows users to easily track their campaigns and identify influencers with the highest impact on their target audience.

Features

Brand24 offers a suite of powerful features that make it one of the top-rated influencer analytics tools available today.

• Audience Analysis Tool. This feature helps you dive deep into your audience’s demographics, interests, and behavior, giving you valuable insights into who’s engaging with your brand and influencers. You can better understand your target market and refine your strategy accordingly.

• Social Sentiment Tool. Track how people feel about your brand or influencer partnerships in real time. It scans traditional and social media to determine whether the conversations are positive, negative, or neutral — helping you stay ahead of potential PR issues.

• Campaign Monitoring Tool. With this tool, you can easily monitor and evaluate the performance of your influencer marketing campaigns. It tracks key metrics such as reach, engagement, and conversions, allowing you to measure the ROI of each collaboration and adjust your strategy if needed.

Pricing

So, what’s the minimum cost if you’ve got a team of 3 marketers? The Team plan is perfect here — supports up to 7 keywords with hourly updates and costs $159/month if billed annually. Great for growing teams keeping tabs on multiple campaigns.

What if you’re a large organization with custom workflows? That’s where the Enterprise plan comes in. You get 25 keywords, real-time updates, and full coverage for $399/month (billed annually). Everything’s tailored to your company’s needs.

Free plan? Nope, there isn’t one.

Trial? Yes, 14 days!

Testimonials

On Capterra, you can find and read customer reviews about Brand24:

Meltwater

Suits for: Medium to large-sized brands and agencies

Trial Period: No, but you can request a demo

Price: $1000 per seat per month

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Meltwater is a powerful influencer marketing analytics software that provides real-time insights into influencer performance, brand mentions, and audience sentiment across Instagram and other social platforms.

With detailed data on social media engagement, market trends, and public perception, Meltwater helps businesses manage influencer relationships, refine strategies, and protect brand reputation. This tool is especially valuable for PR teams and businesses focused on influencer marketing and social media analytics.

Features

• Influencer Analytics Tool. It allows you to monitor and evaluate influencer performance across Instagram, TikTok, YouTube, X, Facebook, and LinkedIn. It covers both traditional media (TV, radio, newspapers) and digital channels (social media, blogs, websites), offering a comprehensive view of your campaigns.

• Audience Analysis Tool. Dive deep into audience demographics, preferences, and behaviors. These insights help businesses tailor their marketing strategies, ensuring their campaigns resonate with the right audience.

• Sentiment Tool. The platform also includes social listening features, allowing businesses to stay updated on conversations surrounding their brand, competitors, and industry trends in real time.

• Integration with e-commerce platforms, helping businesses track sales metrics and measure the direct impact of marketing and PR efforts on conversions and revenue.

Pricing

Meltwater offers just three pricing plans: 

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So, what’s the minimum cost if you’ve got a team of 3 marketers? Pricing starts at about $1,000 per user/month. For a team of three handling complex tasks across multiple channels or markets, the total can add up quickly depending on which features you need.

Free plan? Nope, Meltwater doesn’t offer one.

Trial? No standard trial, but you can request a personalized demo.

Testimonials

On Capterra, you can find and read customer reviews about Meltwater:

Modash

Suits for: B2C e-commerce & app companies.

Trial period: 14 days.

Price: From $299/month or $199/month ( if paid annually).

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Modash is a powerful influencer marketing analytics software that offers robust analytics, influencer discovery, and campaign monitoring. It features an extensive database of over 230 million influencers across Instagram, TikTok, and YouTube, making it one of the top rated influencer analytics tools available. 

Modash prioritizes transparency and data-driven decision-making, enabling brands to make informed choices about their influencer marketing strategies. The platform ensures that businesses can effortlessly track influencer performance and optimize campaigns for maximum impact. Whether you're managing a small campaign or a large-scale influencer strategy, Modash provides the insights you need to succeed.

Features

• Influencer Discovery Tool. Track influencer details such as location, followers, average video plays, gender, interests, language, engagement rate, and more. 

• Audience Analysis Tool. Analyze factors like location, gender, age, fake followers, and interests, giving you a deeper understanding of who is interacting with the influencer.

• Campaign Monitoring Tool. Control influencer campaign performance, ensuring that each collaboration aligns with your goals and delivers measurable results.

• Free Influencer Analytics Tool. It includes a free Instagram fake follower checker that also allows you to see basic metrics such as average likes and comments, engagement rate, audience location by country, and most used hashtags. 

As a social media influencer analytics platform, Modash is designed to provide brands with all the insights they need to run successful influencer campaigns.

Pricing

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If you’ve got a team of around three marketers, the starting price is $299/month (billed monthly). That gets you all the essential influencer marketing and outreach features you need to get started.

The cost goes up as your team grows or if you need more advanced features. For bigger projects or serious growth, you’ll want a custom plan tailored to your workflow, influencer volume, and reporting needs.

Free plan? Nope.

Trial? Yep! Modash offers a 14-day free trial so you can test it out.

Testimonials

You can find and read customer reviews about Modash on Capterra:

GRIN

Suits for: B2C e-commerce & app companies

Trial period: No, but you can request a demo version

Price: From $10,000+ per month

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GRIN is a powerful influencer marketing analytics software that serves mostly B2C e-commerce & app companies. As a leading influencer analytics platform, it provides detailed metrics on influencer performance, engagement, and audience demographics, empowering brands to make data-driven decisions for more effective campaigns.

GRIN also stands out with its extensive range of integrations, including email, e-commerce platforms, and workflow tools. These integrations streamline influencer relationship management, payments, and contracts, all within a single platform — making it easier than ever to manage every aspect of your influencer marketing program.

Features

• Free Influencer Analytics Tool. GRIN offers free Instagram, TikTok, and YouTube analyzers. Enter a @username and track basic metrics like the number of followers, engagement rate, and total posts at no cost.

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• Influencer evaluation and audience analysis tools. The full version of the tool offers deeper insights into influencer performance and audience analysis, with key metrics presented in graphs and diagrams.

• In addition to its influencer analytics tools, GRIN offers integrations with popular e-commerce apps like Shopify, Salesforce, Magento, and WooCommerce. Track sales, ROI, and conversion rates, helping them manage risks and measure the direct impact of their influencer marketing efforts. 

With GRIN’s influencer marketing analytics software, brands can optimize campaigns and ensure every collaboration delivers measurable results.

Pricing

The starting price is around $10,000/month, so GRIN is really built for bigger teams or brands that need a full-stack influencer marketing setup. For a smaller team of 2–3 marketers, the cost can shift depending on how complex your campaigns get.

Since GRIN is super customizable, pricing can vary a lot. The best move? Reach out to their team for a quote that fits exactly what you need.

Free plan? Nope.

Trial? Not really, but you can request a personalized demo to check it out.

Testimonials

On G2, you can find and read customer reviews about GRIN:

Loomly

Suits for: Freelancers, small and medium agencies, and franchises

Trial Period: 15 days

Price: From $32 per month when paid monthly

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Loomly is a data-driven social media analytics tool and one of the best-reviewed influencer analytics tools, providing in-depth insights across major platforms like TikTok, Instagram, LinkedIn, Twitter, YouTube, Threads, and Pinterest. 

As a top-tier influencer analytics website, it offers a comprehensive range of marketing features, including audience insights and content performance analysis. With AI-powered capabilities such as date customization and scheduling optimization, Loomly helps businesses streamline media management, UGC content, and elevate their overall strategy. 

By delivering actionable data, it empowers businesses to enhance their social media presence and stay ahead of industry trends.

Features

• Influencer Analysis Tool. With Loomly’s influencer marketing analytics tools, you can easily discover and connect with the perfect influencers for your brand. Filter creators by needed criteria like location, engagement rate, number of followers, and much more.

• Audience Analysis Tool. Once connected, analyze their campaign performance using detailed profile analytics, and gain valuable insights into audience behavior, engagement patterns, and emerging trends. Loomly tracks data across TikTok, Instagram, LinkedIn, Twitter, YouTube, Threads, and Pinterest.

• Posting and Time Monitoring Tool. These tools help to post aesthetic content and identify the best times to post when your audience is most active, so you never miss a moment. Loomly ensures your content reaches the right audience at the optimal time, boosting your engagement and reach metrics. 

• Social Sentiment Tool. It tracks mentions and comments, giving you insights into audience feedback. Responding to direct messages and comments ensures you’re addressing customer inquiries promptly and maintaining positive engagement.

Pricing

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If you’re just starting out, pricing kicks off at about $42/month. But if you’ve got a team of three and are juggling multiple accounts, or need advanced features like workflow approvals, reporting, or collaboration tools, you’re looking at roughly $85–$175/month, depending on how complex your setup is.

Free plan? Nope.

Trial? Yep! You get a 15-day free trial with no credit card required.

Testimonials

You can get acquainted with customers’ opinions through G2:

Upfluence

Suits for: Medium to large-sized brands and agencies

Trial Period: No, but you can request a demo

Price: From $11,940 per seat per year

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Upfluence is a leading tool in the world of influencer marketing analytics software, particularly when it comes to influencer analytics for medium to large-sized brands and agencies. As an all-in-one influencer analytics software, it empowers you to enhance your influencer marketing strategy with powerful filters, detailed analytics reporting, and sales tracking features. These tools allow you to focus on the key metrics that drive success.

Upfluence operates across major social media platforms, including Instagram, TikTok, YouTube, X (formerly Twitter), and Pinterest. Additionally, it offers numerous integrations that allow businesses not only to find influencers but also to manage email communications and payments. Whether you're analyzing influencer performance, measuring campaign effectiveness, or tracking sales impact, Upfluence provides the insights you need to optimize your marketing efforts and accelerate business growth.

Features

• Upfluence Influencer Analytics Tools offer a free Chrome extension that serves as powerful monitoring software across Instagram, TikTok, YouTube, Pinterest, and X (Twitter). It allows us to check such key metrics as engagement, reach, average views, and more.

• There is also another Instagram Influencer Analytics Tool Free: Instagram fake follower checker. You can view the percentage of fake accounts for the influencers you are interested in.

Upfluence is a powerful software that offers a range of tools to optimize your campaigns. 

• Influencer Campaign Performance Tool. It tracks essential metrics like engagement rates, follower growth, and content performance to evaluate the impact of individual influencers on your campaign.

• The Audience Analysis Tool delves into influencer audience demographics, interests, and behaviors, ensuring your campaign targets the right audience with detailed, data-driven insights.

• Sales Impact Tool. Upfluence integrates with e-commerce platforms like Amazon, Shopify, Strip, and more to measure the direct influence of your campaigns on sales, revenue, and ROI. 

With these powerful features, it provides actionable insights into your financial outcomes, helping businesses fine-tune their marketing strategies for optimal growth.

Pricing

So, what’s the minimum cost if you’ve got a team of 3 marketers? They don’t list pricing upfront (classic move), but it usually starts around $478/month for search and outreach — works well for small teams of three.

Once you start layering in campaign management or payments, the price can climb to around $2,000/month, especially if you’re scaling fast.

Free plan? Nope, Upfluence doesn’t offer one.

Trial? No free trial either, but you can book a live demo with their sales team to see if it’s your vibe.

Testimonials

On Capterra, you can find and read customer reviews about Upfluence:

Social Status

Suits for: Medium to large-sized brands and agencies

Trial Period: 14 days

Price: From $9 per month

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Social Status is another influencer marketing analytics software that supports analytics across a wide range of major social channels, including Instagram, Facebook, TikTok, LinkedIn, X (formerly Twitter), YouTube, and Meta Ads Manager. 

As an advanced influencer analytics tool, Social Status provides comprehensive data tracking to help businesses gain valuable insights into audience engagement, influencer performance, and ad campaign effectiveness.

Its ability to analyze multiple platforms in one place makes it an invaluable PR tool for brands looking to optimize their social media strategy. Social Status social media influencer analytics platform ensures you stay ahead of trends and continuously improve your campaigns across channels.

Features

• Influencer Analytics Tool. This influencer analytics website allows you to consolidate all campaign posts, offering a complete view of key metrics such as impressions, engagement, views, and clicks. 

• Audience Analysis Tool. It also enables you to track the influencer’s audience by location, gender, and age, giving you a well-rounded picture of campaign performance.

• The Competitor Analytics Tool is another standout feature. With this influencer evaluation tool, you can monitor competitor performance across Instagram, Facebook, TikTok, X (formerly Twitter), and YouTube. Analyze social sentiment, identify viral posts that are gaining traction, and gain valuable insights into your competitors’ strategies.

• Ads Analytics Tool. It is designed for seamless tracking of your ad campaigns. Whether you’re running Instagram ads through Facebook Ads Manager or directly on the Instagram app, this tool allows you to track and report ad performance in real time, monitoring ads across both Instagram and Facebook. This makes it easy to optimize your advertisement strategy on a unified influencer analytics website.

Pricing

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So, what’s the minimum cost if you’ve got a team of 3 marketers? You’re good with the Micro plan at just $9/month. It gives you 3 seats, two years of data, and access to ads, competitor, and influencer analytics — perfect for smaller teams getting started.

What if you’re a large organization with custom workflows? That’s where the Business plan comes in. At $99/month, you get 20 seats, 12 years of data history, full reporting formats, and all the advanced analytics.

Free plan? Nope, there isn’t one.

Trial? Yes, 14 days.

Testimonials

On G2, you can find and read client reviews about Social Status:

Hootsuite

Suits for: Small businesses, agencies, and real estate

Trial Period: 30 days

Price: From $149 per month

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Hootsuite is a comprehensive social media management platform that offers a wide range of features to help users manage their social presence. As an advanced influencer analytics platform, Hootsuite provides detailed analytics across major social networks, including Facebook, Instagram, TikTok, X (formerly Twitter), LinkedIn, Pinterest, and YouTube.

In addition to its robust scheduling and posting tools, Hootsuite acts as a powerful influencer analytics website, allowing businesses and individuals to track performance, monitor engagement, and optimize their social media strategy with ease. 

Features

• Social Media Influencer Analytics Tool. Hootsuite offers visually appealing reports through its powerful influencer analytics tools, providing insights into key metrics such as views, engagement rates, plays, and clicks. It also enables detailed reporting on messaging and social advertising performance.

With Hootsuite’s influencer marketing analytics software, you can analyze content performance across platforms like TikTok, Facebook, X, LinkedIn, YouTube, and more.

• Audience analysis tool allows you to monitor audience demographics, track creators' top posts, and refine your strategy to enhance overall engagement. 

• Competitor Analytics Tool. Stay ahead of trends with Hootsuite’s competitor analytics feature. Monitor competitor activities and performance to gain valuable insights into key players within your industry. By tracking their strategies, you can improve your own social media approach and outperform competitors.

• Social Listening Tool. Hootsuite’s social listening capabilities enable you to track social mood, conduct consumer research, and gather valuable feedback across various channels. Understanding audience perception and identifying emerging trends ensures that you can respond proactively to customer needs and stay on top of relevant conversations.

Pricing

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Pricing starts at $99/month for individual use. If you’ve got a team of three marketers working together and managing up to 20 social accounts, you’re looking at roughly $249/month or more, depending on how complex your workflows and feature needs are.

For more tailored setups, pricing can be customized to fit your team.

Free plan? Nope, Hootsuite doesn’t offer one.

Trial? Yep! You get a 30-day free trial to test things out.

Testimonials

Find and read customer reviews about HootSuite on Trustpilot:

Emplifi (Ex-Social Bakers)

Suits for: Brands, agencies, sports, e-commerce and retail

Trial Period: No, but you can request a demo

Price: From $200 per year per feature

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Emplifi ends our list of influencer marketing analytics software and social media management platform designed to provide in-depth content performance metrics across a variety of platforms, including Instagram, TikTok, Facebook, YouTube, X (formerly Twitter), LinkedIn, Pinterest, and Snapchat. 

Emplifi offers a comprehensive suite of tools for analyzing social media performance. Powered by AI, Emplifi goes beyond basic analytics by providing features for content publishing, scheduling, and influencer discovery and reach. 

This influencer analytics tool allows businesses to optimize their social media strategies, enhance customer engagement, and drive better results across multiple channels. With its all-in-one solution, Emplifi helps you stay ahead in the competitive social media landscape.

Influencer Analytics Tools

• Influencer Evaluation Tool. With this influencer analytics software, you can discover and connect with influencers that align with your brand. 

• Audience Analysis Tool. Once identified, you can generate detailed reports that provide in-depth insights into influencer performance and audience engagement, optimizing your partnership strategy.

• Competitor Analysis Tool. Emplifi’s top-rated influencer analytics tools allow you to compare your brand’s activity with that of your competitors. Get valuable insights into how your brand is performing and stay ahead of the competition by identifying trends, strengths, and areas for improvement.

• Sales Reports Tool. Emplifi’s influencer evaluation tools enable you to track sales linked directly to influencer campaigns. This feature helps assess how successful influencers are in terms of driving conversions and ROI. 

Pricing

Pricing starts at around $200 per year per feature. For a team of three marketers juggling multiple channels and more complex workflows, the total really depends on which features you stack and how heavily you use them.

Once you get into enterprise-level setups, pricing can vary quite a bit.

Free plan? Nope, Emplifi doesn’t offer one.

Trial? There’s no standard trial, but you can request a demo and in some cases, a free trial is available upon request, with the length depending on the product suite.

Testimonials

On Capterra, you can find and read customer reviews about Emplifi:

Consider this criteria when choosing influencer analytics platform

Alright, so here you are, eyes glued to your screen, trying out a random influencer marketing analytics software for the first time. But hold up — before you get all starry-eyed by the flashy dashboard and promises of instant success, what should you actually be looking for in these influencer analytics tools? 

Let’s break it down because trust me, not every tool that glitters is gold.

Here are the features you should be eyeing:

• Robust Analytics Features. You need detailed, neat reports with key metrics on the influencer (such as engagement rate, follower and like growth, engagement rate for last post), their audience demographics (including audience type to vet influencers, audience interests, and brand affinity), and past campaigns. If the tool can’t give you this, it’s like trying to find your way with a broken GPS — frustrating and, well, pointless.

• User-Friendly Interface. If you're spending more time trying to figure out how to use the platform than actually analyzing data, it’s time to move on. A good tool should save your time, not vice versa, and be smooth, and intuitive.

• Pricing. Be mindful of your budget. You don’t need to sell a kidney to get good insights. Find a tool that gives you value without draining your wallet. Features you’ll actually use are worth paying for, but don’t fall for the “premium” packages that offer stuff you’ll never touch.

• Support Team. Things will inevitably get tricky at some point, and you’ll need a solid support team that’s there when you need them. Fast, friendly, and helpful support can make or break your experience with the platform.

• Integrations. A good tool should easily sync with your existing systems — your social media accounts, CRM tools, email platforms, etc. The more it integrates, the less time you spend juggling between tabs.

Here is the list of the top rated 13 influencer marketing analytics tools that meet these criteria👇