Influencer Outreach Email Template: 22 Email & DM examples

1. General Collaboration Template

Feeling uncertain about how to structure your collaboration with an influencer or considering giving them creative freedom? It's totally ok. Using a general influencer outreach email template can be a helpful starting point. However, keep in mind that influencers receive numerous similar emails daily, and a generic message might not capture their attention or get a response.👇

Influencer partnership email template

Subject: Excited to Collaborate with You, [Influencer's Name]!​

Hi [Influencer's Name],

I'm writing on behalf [Brand’s name], and I really like your [specific compliment about their content, e.g., "authentic storytelling’’, or “editing style"]. Your recent post about [mention specific post or topic] really resonated with our values.​

We'd love to introduce you to our [product/service], which [brief description of the product and its unique value].​

By the way, we value creator freedom, so we're open to collaborating in a format that suits you best — be it a post, story, reel, or any other medium you prefer.

If you're interested or have any questions, feel free to reply to this email. Or you can schedule a time to chat via my Calendly link: [Insert Calendly Link].

Looking forward to the possibility of working together!

Best regards,
[Your Name], [Your Position] at [Your Brand Name]
[Brands’ s Website URL]

DM template for Instagram collaboration message to influencers

Hi [Influencer's Name]!

I've been loving your [specific compliment – e.g., “workouts and wellness tips” or “GRWM videos”] — your approach really resonates with your audience! ​

I'm reaching out from [Brand Name], and we'd love to explore a potential collaboration with you.​

If you're interested, I'd be happy to share more details. Feel free to reply here or schedule a time to chat via my Calendly link: [Insert Calendly Link]. 😊

 [Your Name], [Your Position] at [Your Brand Name]

Now let’s review gifting dm and email template for influencer outreach. 👇

2. Gifting Email Template

If you're thinking about sending products to influencers but aren't sure how to go about it, product seeding (also known as influencer gifting) is an effective marketing strategy.​

It involves sending free products to influencers in the hope that they'll share them with their followers via tagging. It's particularly effective with nano (1,000–10,000 followers) and micro-influencers (10,000–50,000 followers), who often have higher engagement rates and more personal connections with their audiences .​

Influencer collaboration email template for gifting case 

Subject: Let's Team Up for Something Amazing!​

Hi [Influencer's Name],

I'm [Your Name] from [Brand Name]. I recently came across your post about [specific post or topic], and it really touched us at [Brand Name].

We'd love to send you our [product] as a gift! If you enjoy it, we'd appreciate it if you could share it with your followers and tag us @BrandHandle.​

If you're interested, please share with your shipping address, and we'll send it to you right away.

Looking forward to the possibility of working together!

Best, [Your Name], 

[Your Position] at [Your Brand Name]
[Brands’ s Website URL]

Gifting DM Template

Hi [Influencer's Name]! 👋

I'm [Your Name] from [Brand Name].

We are fans of your [specific compliment – e.g.,  “clean, modern style” / “ creative approach”]. Plus, your style really resonates with our [Brand Name] values! 💫​

We'd love to send you our [Product] as a gift. If you enjoy it, we'd be happy if you shared it and tagged us @BrandHandle.​

If you'd like to proceed, please send over your shipping details, and we'll send it to you!​

Looking forward to connecting! 😊

[Your Name]
[Your Position] at [Your Brand Name]

Let’s look at other email template for influencer outreach examples.👇

3. Product Review Request Email Template

Just a heads-up: Product reviews are a go-to collaboration strategy, whether it's a simple product swap or a paid partnership. Influencers often share their honest thoughts on a product's features, how it works, and adding ASMR. This kind of content feels more like a genuine recommendation than a traditional ad, making it more engaging for their audience.

Influencer email template

Subject: Excited to Collaborate with You, [Influencer's Name]!​

Hi [Influencer's Name],

My name is [Your Name] and I’m writing on behalf of [Brand Name].

I've been following your content on [platform(s)], and I enjoy your [specific compliment about their content, e.g., “clean and minimalistic looks” / “creative, trend-forward vibe”]. 

Recently, we have released a new collection [Product Line]. It aligns so perfectly with your style and audience.​

That's why we'd love to collaborate with you on a product review for our [Product(s)] on [Platform(s)]. Here's what we have in mind:​

• Product: [Product Name]

• Platform: [Platform(s) where the review will be shared]

• Compensation: [e.g., "Fixed payment of $XXX", "Free product samples", "Affiliate commission structure"]​

If you're interested or have any questions, feel free to reply to this email. Alternatively, you can book a time here: [ Calendly Link].

Hopeful for the opportunity to collaborate!

Best, [Your Name], 

[Your Position] at [Your Brand Name]
[Brands’ s Website URL]

Social media DM template

Hi [Influencer's Name]!

I'm [Your Name] from [Brand Name], and we believe our [Product Line] aligns perfectly with your style and audience.​

We'd love to collaborate with you on a product review for our [Product(s)] on [Platform(s)]. This would be a paid partnership, and we're excited about the possibility of working together.​

If you have any questions, feel free to reply here. Alternatively, you can book a time to chat here: [Insert Calendly Link]. 😊

Looking forward to chatting!

Time to send out a paid partnership email and dm influencer marketing outreach template. 👇

4. Paid partnership Email template

Heads-up: One of the most common ways brands team up with influencers is through paid partnerships. Unlike sponsored content, where influencers often have creative freedom, paid collaborations usually involve working closely together with a detailed scripted brief. This means both the brand and the influencer collaborate to ensure the content aligns with the brand's messaging and goals. Let’s review influencer outreach templates.👇

Email template

Subject: Paid Partnership with [Brand Name]​

Hi [Influencer's Name],

[Brand Name] speaking! We truly love your [specific compliment about their content, e.g., “fashion haul video”]. [Insert image of the post]

We specialize in [brief description of your product/service]. As your audience, our [Product Line] focuses on [values].

That’s why we'd love to collaborate with you on a paid partnership to promote our [Product(s)] on [Platform(s)]. Here's what we have in mind:​

• Product: [Product Name]

• Platform: [Platform(s) where the content will be shared]

• Compensation: [e.g., "Fixed payment of $XXX"]

• Creative Brief: We'll provide a detailed brief to guide the collaboration and ensure alignment with our brand messaging.​

Feel free to reply to this email. Alternatively, you can book a time here: [Insert Calendly Link].

Anticipating a fruitful collaboration!

Best, [Your Name], 

[Your Position] at [Your Brand Name]
[Brands’ s Website URL]

Paid partnership DM template

Hi [Influencer's Name]!

I'm [Your Name] from [Brand Name]! Hope you are doing great!😊

Given how well our [Product Line] aligns with your content, we'd love to collaborate with you on a paid partnership on [Platform(s)]. I'll provide a detailed brief to guide the collaboration and ensure alignment with our brand messaging.​

Hope to chat with you here or through a call: [Insert Calendly Link].

Looking forward to connecting!

Let’s create a brand ambassador message to send to influencers for collaboration.👇

5. Brand Ambassador Template

When you vibe with a creator’s style and, more importantly, see great results from a campaign, it is time to take things to the next level. Influencer marketers call it an ambassador strategy. 

This approach signifies a deeper, more stable partnership where the influencer becomes a representative of your brand. It means the relationship between you and the creator go to the next level.😏💍Instead of one-off collaborations, the influencer becomes the face of your brand — think Lionel Messi with Adidas. They're not just promoting a product; they're embodying your brand's values and message.

Brand Ambassador Email Template

Subject: Brand Ambassador Opportunity with [Brand Name]​

Hi [Influencer's Name],

It’s [Your Name] from [Brand Name]. Happy to connect again! Your recent collaboration with us on [mention specific campaign or product] was very profitable, and we saw a significant increase in engagement and sales thanks to your efforts.​

So, we'd love to invite you to become a brand ambassador for [Brand Name]. This role would involve representing our brand on an ongoing basis, and we'd be more than happy to have you on board.​

Here are the details:

• Product Line: [Product Name or Line]

• Platforms: [Platform(s) where the content will be shared]

• Compensation: [e.g., "Fixed payment of $XXX per month", "Free product samples", "Affiliate commission structure"]

• Exclusivity: [e.g., "We'd ask for exclusivity in the [product category] category during the partnership period."]​

Feel free to ask any questions in this chat. Or you can book a time to chat via my Calendly link: [Insert Calendly Link].

Hope to talk to you soon!

Best, [Your Name], 

[Your Position] at [Your Brand Name]
[Brands’ s Website URL]

Brand ambassador DM template

Hi [Influencer's Name]! 👋

Your recent collaboration with us on [mention specific campaign or product] was fantastic! So, we'd love to invite you to become a Brand Ambassador for [Brand Name], representing our [Product Line] on [Platform(s)]. 

Compensation includes [e.g., "Monetary payment of $XXX per month", "Free product samples", "Affiliate commission structure"], and we'd provide a detailed brief to guide our collaboration.​

Feel free to reply or ask any questions in this chat. Alternatively, you can book a time to chat here: [Insert Calendly Link]. 😊

Looking forward to talking to you!

Best, [Your Name], 

[Your Position] at [Your Brand Name]

It’s time to craft an affiliate marketing message to send to influencers for collaboration.👇

6. Affiliate Marketing Email Template 

If you look to balance your budget and drive ROI, it is time to talk about an affiliate marketing approach. Affiliate is a commission-based collaboration between an influencer and a brand. The creator is given a unique link or a discount code that he shares with his audience. 

Everyone is happy — the influencer’s audience gets the discount, the influencer gets % from sales, and you pay based on the result. IMHO, it’s the best cost-efficient strategy!!!🙊

Influencer outreach PR email template for affiliate marketing case 

Subject: Affiliate Partnership Opportunity with [Brand Name]​

Hi [Influencer's Name],

I'm [Your Name] from [Brand Name]. To express how much we like and resonate with what you create —  we’re offering the affiliate marketing collab!​

Here's how it works:​

• You Product Line: [Product Name(s)]

• And get affiliate commission [10%] on every sale made through your unique link or discount code"]

• Payout Frequency: [e.g., "Monthly payouts via PayPal"]

• Tracking: [e.g., "Real-time tracking dashboard to monitor your sales and commissions"]​

We'll provide you with a unique affiliate link and a personalized discount code to share with your audience. 

Please find the link to sign up for our affiliate program: [Insert Link]. You'll find all the instructions you need right there. Let me know if you have any questions!"

Hope to chat soon!

[Your Name], 

[Your Position] at [Your Brand Name]
[Brands’ s Website URL]

Affiliate marketing DM template

Hi [Influencer's Name]! 👋

I'm [Your Name] from [Brand Name], and we believe our [Product Line] aligns perfectly with your content’s style and audience.​

We'd love to invite you to join our affiliate program. Here are the details:

• Product Line: [Product (s)]

• Affiliate Commission: [e.g., "10% commission on every sale made through your unique link or discount code"]

• Payout Frequency: [e.g., "Monthly payouts via PayPal"]
  
  

Here’s the link to sign up for our affiliate program: [Insert Link]. If you're interested or have any questions, feel free to reply here.😊

Looking ahead to a productive collaboration!

It’s time to write a giveaway email and DM influencer outreach message!📩

7. Giveaway Template

Giveaway (please don’t confuse with gifting) is a hand-to-hand influencer marketing strategy where you send an influencer your products and he passes it to his audience for certain actions. Instead of just sending a product for the influencer to review (like in gifting), you provide them with your product to offer as a prize to their followers. To participate, followers might need to like a post, tag friends, follow accounts, or share content.​

This strategy not only boosts engagement but also encourages user-generated content (UGC). When real people share their excitement about the giveaway, it adds authenticity and creates a buzz that's more relatable than traditional ads.

Email Template for Collaboration with Influencer

Subject: Giveaway Collaboration Opportunity with [Brand Name]!​

Hi [Influencer's Name],

My name is [Your Name] and I’m writing from [Brand Name]. Hope you are doing well.

Your [specific compliment – e.g., “storytelling” or “product reviews”] is exactly what we have been looking for!

We create solutions [brief description of your product/service]. So, we believe our [Product Line] aligns perfectly with what you create.​

We'd love to collaborate with you on a giveaway to engage your audience and introduce them to our [Product Line]. Here's what we have in mind:​

• Product: [Product Name or Line]

• Quantity: [Number of units to be given away]

• Compensation: [e.g., " We'd like to offer you a flat fee of $XXX for your efforts."]​

We'll provide guide materials and support to make this giveaway a success.​

Feel free to reply to this email or book a call via my Calendly link: [Insert Calendly Link].

Looking forward to connecting!

Take care, [Your Name], 

[Your Position] at [Your Brand Name]
[Brands’ s Website URL]

Giveaway DM template

Hi [Influencer's Name]! 👋

It’s [Your Name] from [Brand Name]. We focus on [brief description of your product/service]. I see our [Product Line] aligns perfectly with your style and audience.​

Here are the details: 

• Product: [Product Name or Line]

• Quantity: [Number of units to be given away]

• Compensation: [e.g., "In addition to the products for the giveaway, we'd like to offer you a flat fee of $XXX for your efforts."]​

If you're interested or have any questions, feel free to reply here, and I provide the instructions. Or you can book a time to chat via my Calendly link: [Insert Calendly Link]. 😊

I’m eager to hear your thoughts!

Let’s take a look over a takeover (😁) outreach email to influencer. 📩

8. Takeover Email Template

We end our template hub with another, a bit less popular strategy — takeover. It refers to a strategic collaboration where an influencer temporarily manages a brand's social media account to create and share content directly with the brand's audience. The content may include behind-the-scenes videos, product tutorials and demonstrations, interactions via Q&A sessions, exclusive product reveals, and more.

Sample influencer outreach email for takeover case 

Subject: Instagram Takeover Opportunity with [Brand Name]!​

Hi [Influencer's Name],

My name is [Your Name] and I represent [Brand Name]. 

We specialize in [brief description of your product/service], so a natural synergy between our [Product Line] and your style is seen at once.

We'd love to collaborate with you on an [Instagram] takeover to engage your audience and introduce them to our [Product(s)]. Here's what we have in mind:​

• Platform: Instagram Stories or Reels

• Duration: [e.g., "One-day takeover"]

• Content: [e.g., "Behind-the-scenes content, product demonstrations, or Q&A sessions"]

• Compensation: [e.g., "Flat fee of $XXX"]​

Please let me know if you are interested or have any questions. Alternatively, you can book a time to chat via my Calendly link: [Insert Calendly Link].

I look forward to discussing this opportunity with you!

Take care, [Your Name], 

[Your Position] at [Your Brand Name]
[Brands’ s Website URL]

Takeover Influencer Outreach DM Template

Hi [Influencer's Name]!

It’s [Your Name] from [Brand Name], and we love your [specific compliment – e.g., “engaging storytelling” or “authentic product reviews”].

We believe our [Product Line] and you are the best match.​

So, we'd be happy to have you take over our Instagram Stories for a day to showcase [brief description of content ideas, e.g., "a behind-the-scenes look at how you use our products"].​

We value your time, so here’s the offer [mention compensation, e.g., "a flat fee of $XXX"] 

Feel free to reply here, or we can schedule a time to chat via my Calendly link: [Insert Calendly Link]. 😊

Hope to hear from you soon!

So now we can breathe out and just wait.

If they don’t respond? Follow up with these templates

If the influencer is not replying after 3 working days — follow up!

Make your follow-ups short, creative and eye-catching, inserting memes, sad pet’s photos, etc. 

Depending on your brand’s tone of voice, we have prepared two chains of follow-ups.

Friendly casual follow-ups sample email for influencer collaboration:

1st follow-up (in 3- 5 days):

Subject: Just Checking In: [Paid] Collaboration Opportunity​

Hi [Influencer's Name],

I hope you're doing well! No pressure, we are still hoping you will review our potential collaboration with [Brand Name]. 

Let’s chat here or talk via my Calendly link: [Insert Calendly Link].​

Looking forward to talking!

Best, [Your Name], 

[Your Position] at [Your Brand Name]
[Brands’ s Website URL]

2nd follow–up (additional 7 days): 

Subject: Just Checking In from [Brand name]🐱

Hi [Influencer's Name],

I hope you're doing well! Just wanted to follow up on our previous messages regarding the potential collaboration with [Brand Name]. We’re (our team and my cat Juliette🐾) still very excited about the possibility of working together.​

If you are Interested or need more details, feel free to reply here. Alternatively, you can book a time to chat via my Calendly link: [Insert Calendly Link]. 😊​

Hope to hear from you!
Best, [Your Name], 

[Your Position] at [Your Brand Name]
[Brands’ s Website URL]

3rd follow-up (in 10 days): let’s make the previous sad cat — a crying cat (only in PHOTOSHOP). 

Subject: Just checking in from [Brand name]​

Hi [Influencer's Name],

Hope you're doing well! Just wanted to touch base regarding our collaboration proposal with [Brand Name].​

Juliette now:((((

Looking forward to hearing from you!
Best, [Your Name], 

[Your Position] at [Your Brand Name]
[Brands’ s Website URL]

Official follow-ups sample email for influencer collaboration

1st follow-up (in 3- 5 days):

Subject: Follow-Up: Collab Opportunity with [Brand Name]​

Hi [Influencer's Name],

I hope this message finds you well. I wanted to follow up on my previous email regarding a potential collaboration between you and [Brand Name]. I understand that you have a busy schedule, and I appreciate your time and consideration.

Just wanted to remind that we’d like to collaborate through [Collaboration strategy] on [Platform(s)].

Thank you once again for considering this partnership. Please find a link to book a call:: [Insert Calendly Link]. 

Best regards, [Your Name] 

[Your Position] at [Your Company Name]
[Brands’ s Website URL]

2nd follow-up (additional 7 days):

Subject: Following Up from [Brand’s Name]

Hi [Influencer's Name],

I hope this message finds you well. I wanted to follow up once more regarding our potential collaboration. 

If you're interested in exploring this opportunity further, please let me know. I'm happy to provide additional details or answer any questions you might have.​

If now isn't the right time, I completely understand and appreciate your consideration.​

Wishing you continued success,​

Take care, [Your Name]
[Your Position] at [Your Company Name]
[Brands’ s Website URL]

3rd follow-up (in 10 days ): 

Subject: Final Follow-Up: Collab Opportunity with [Brand Name]​

Hi [Influencer's Name],

I hope this message finds you well. I wanted to follow up one last time regarding our potential collaboration. 

If now isn't the right time, I completely understand and appreciate your consideration.​

All the best in your upcoming projects.,​

Best, [Your Name]
[Your Position] at [Your Company Name]
[Brands’ s Website URL]

3 Influencer Outreach Message Lifehacks from IQFluence Experts

I've consulted with three experts from our team to gather their top influencer outreach strategies. Specifically, how to craft messages that not only capture an influencer's attention but also do them to open and respond. Our guys provided really deep insights:

Use a Right Subject Line 

A compelling subject line is your first impression — make it count. Avoid using ALL CAPS, as it can trigger spam filters and deter recipients. Aim for a concise length of 30 to 60 characters to ensure your message is fully visible across all devices, increasing the likelihood of engagement."

Elen

Chief Product Officer at IQfluence

The success of your outreach lies in testing different approaches

You have 2 choices: be like everyone and write just “Let’s Collaborate” or write something very unique and eye-catching. However, test your ideas cautiously. Insert emojis, express your emotions, or add a FOMO effect.Test one idea at a time to evaluate its effectiveness. 

On the other hand, I can’t say the general influencer message template is ineffective, because it is what every influencer looks for in their inboxes. But if your goal is to be the first they respond to, in A/B testing we trust!

Anastasia

Chief Content Marketer at IQFluence

Make Your Offer Feel Cool & Clear

When writing to an influencer, personalization is everything — it shows respect for their work and increases the chances your message will resonate.

Avoid being vague. Be upfront about the offer: mention if it’s paid, what you're asking, your timeline, and key deliverables. Influencers want to feel excited and valued. Make your offer feel cool, include a clear call to action like “Can we send you this to try out?” and make it easy for them to say yes. That’s how you secure a micro-commitment.

Alex

Sales Manager at IQFluence

Level up your influencer collab campaign to the next level

The outreach email is very important but way more important who receives it. Does the influencer’s audience match with your brand? You could spend months checking it manually, or you could choose IQFluence and get reports with a click.

​IQFluence is an AI-powered influencer marketing platform that streamlines the process of discovering, analyzing, and managing influencers. 

It is Ideal for agencies and brands of any size. IQFluence offers a suite of marketing tools that maximizes campaign efficiency and effectiveness:

• Advanced influencer discovery. Utilize AI to identify influencers whose audiences align with your target demographics, interests, and brand values.

• Audience analytics. Access detailed insights into audience composition, including age, gender, location, and brand affinity, to ensure influencer partnerships resonate with your market.

• Campaign management. Create, manage, and track campaigns seamlessly, with tools to monitor performance metrics and optimize strategies in real time.

• Lookalike discovery. Find influencers with audiences similar to your top performers, expanding your reach to potential new customers.

• Blacklist tools. Avoid influencers with low engagement or suspicious activity by filtering out profiles that don't meet your standards