1. General Collaboration Template
General collaboration emails are your open door — they’re not about pushing a product, they're about starting a relationship. Unlike gifting emails that come with a package or paid partnerships that come with a budget, this is your “Hey, I see you. Want to build something?” kind of message.
And here’s the real magic: when brands skip the forced script and come in with genuine curiosity, creators notice. I’ve seen this exact influencer outreach email template go from getting ghosted to getting replies because it positions the creator as a collaborator, not a content vending machine.
At IQFluence, I’ve watched hundreds of clients use this kind of influencer outreach template as a test balloon — and the ones that land are always the ones that sound like a real human wrote them. Not a pitch deck. Not an automated blast. A real person, reaching out with real intent.
Back when I was consulting brands directly, I’d always say: you’re not emailing a channel. You’re messaging a person with creative instincts and a loyal audience. When you respect that, magic happens.
Subject: Loved your kitchen reel — want to co-create for $600?
💌 Email text:
Hey [Name],
Well, I spent a lot of time checking out that story where you turned your kitchen into three coffee vibes. Everything kept changing — the lighting and what was on stage — it felt like I was seeing magic emerge as time passed
My name is [Your name] and I’m from [Brand], where we design products just for people who obsess over details like you do. One informal way to say this is that your audience appreciates the same level of thought that you put in each post based on how they engage with your content.
Been thinking… what would a collab look like if it actually felt fun for you? No “insert product here” nonsense. Just something that fits your style and makes your creativity shine.
We’ve got $600 set aside to get started — no strings, just a low-key vibe to see what we can cook up.
If you're even a little curious, hit reply or grab a time that works for you here: [insert Calendly link]. Let’s see if we click?
Chat soon,
[Your name]
[Your Position] at [Your Brand Name]
[Brands’ s Website URL]
Instagram DM Version:
That kitchen coffee shop transformation was INSANE — how did you nail those lighting transitions so perfectly?
I'm with [Brand] and our audience has that same eye for detail. Think we should chat about creating something amazing together?
💡 The reason this works: By interacting with their posts, you prove you really read what they put out. By using this sample email for influencer collaboration, you make them feel like a partner, not a billboard
2. Gifting email template
Gifting emails aren’t about “getting featured.” They’re about getting it. Most brands treat gifting like a micro-transaction. But what actually works — and what I see over and over again through IQFluence data — is when you send something that genuinely fits into someone’s life.
Timing. Relevance. Empathy. That’s your trifecta.
Honestly, the best gifting emails feel less like a pitch and more like a friend saying, “Hey, I thought of you.”
And when you really nail the connection? That’s when a simple product seed can snowball into a long-term relationship — or even evolve into something bigger, like a collab or a full-blown brand ambassador email template down the line.
It’s not just about gifting. It’s about starting a story.
Subject: For your 5am wake-ups — our gift, no strings
💌 Email text:
Hey [Name],
I saw that post where your 5am workout alarm was your actual nemesis — you staring at your phone like it personally offended you? Too real.
I’m [Your name] from [Brand]. We make [product] for people like you — the ones who show up, even when it’s hard (especially when it's hard). And honestly? I’d love to send you something that might make those early mornings just a little less brutal.
No catch, no post required. Just a gift I think you’ll actually use.
If you’re down, send over your address and I’ll drop it in the mail this week 🖤
[Your name]
[Your Position] at [Your Brand Name]
[Brands’ s Website URL]
Instagram DM Version:
That 5am workout alarm struggle story was too relatable 😅
Our product was designed to make those tough early mornings more manageable. Mind if I send one over? Think it might actually help with the 5am battle.
💡 It works well because: This message feels more like a thoughtful gesture than a typical brand push. We love its real context (like referencing their actual post), zero pressure, and a product value presentation.
And here’s the best part: you're leaving space. If they end up loving the product, that’s your perfect cue to follow up with a more intentional influencer collaboration email template — or even explore a long-term ambassador fit if it vibes on both sides.
You're not forcing a collab — you're starting a connection. That’s the long game.
3. Product Review Request Email Template
Review request emails are a totally different game.
You’re not just reaching out to say, “Hey, want to collab?” — you’re asking someone to put their name, voice, and credibility on the line. That’s huge. And if you fumble this, it shows.
I’ve seen this go wrong more times than I can count: brands sending cold emails loaded with product features, totally forgetting that the creator isn’t their marketing channel — they’re a person with a reputation built on trust.
But here’s what I’ve also seen on the IQFluence platform: the brands that get it right? They lead with vulnerability, not a sales pitch. Their email template to influencers sounds like an invitation, not a request. They say, “Here’s our product — we genuinely want your honest take,” and creators respect the hell out of that.
That’s the kind of approach I used to teach brands when I worked as a consultant. And now? I watch our users apply that same philosophy through tools like IQFluence — where a well-written brand outreach email template influencer strategy can turn even a skeptical creator into a loyal fan.
Subject: Got a minute to put our product to the test?
💌 Email text:
Hey [Name],
Still thinking about that reel where you totally tore apart those “luxury” face mists — and honestly? Iconic. Your audience LOVED that breakdown, and it was so refreshing to see someone say what we’re all thinking.
I’m [Your Name] from [Brand], and we just launched [Product]. Here’s the thing — we don’t want a sugar-coated shoutout. We want your actual opinion. Good, bad, brutally honest — we’re open to all of it.
If it’s not your vibe, no worries. But if you’re up for trying it out and giving us your take, I’d be thrilled to send one over — no strings, no pressure. Just real feedback from someone whose audience trusts them for exactly that.
Think you’d be into it?
[Your Name]
[Your Position] at [Your Brand Name]
[Brands’ s Website URL]
Instagram DM Version:
The post where you roasted companies that sold overpriced skincare tools, it was perfection.
Want to put our new [product] through your BS detector? I’d like to hear what you think, not the overexaggerated promises.
💡 What makes this work: This one works because it flips the usual power dynamic. Instead of “please like our product,” you're basically saying, “We respect your voice so much, we’re willing to hear whatever you have to say.” That alone sets you apart from 90% of the brands crowding their inbox.
Also, by using a casual and transparent email template for influencer outreach, you’re making it easy for them to say yes — because there's no performance expectation baked in. Just an honest ask.
4. Paid Partnership Email Template
A brand sees a creator they love. Their content is sharp, their audience is loyal, and their vibe? On point. So, the brand sends what they think is a solid offer: “Hi, we’d love to work with you on a paid collaboration. Here are the brand guidelines, the script, the hashtags, the deadlines. Oh — and please submit three drafts before posting.”
Cue the silence.
See, paid partnerships are where things often go wrong — not because the money isn’t there, but because the respect isn’t. And in influencer marketing, respect = creative freedom.
From my seat at IQFluence, I’ve watched countless brands shift their success rate just by changing how they write that first influencer email. The most effective paid outreach starts more like a conversation than a contract. You're not hiring a billboard — you're inviting a creator into your world. Big difference.
In fact, one of the most reused templates on our platform is an influencer brand collaboration email sample that leads with admiration, outlines the offer clearly, and asks — rather than assumes — if the creator’s interested. That balance of clarity and chill? It works.
I’ve worked with brands in the past as a consultant, and I can tell you this: the second your influencer marketing email sounds like a legal doc, you’ve lost them.
This example? It’s my favorite. It’s based on a real influencer marketing outreach template I helped a client write. We tested a dozen formats, and this one pulled in 3x the positive replies. Why? Because it respects the creator’s voice, time, and talent.
Subject: $2K to do what you already do perfectly
💌 Email text:
Hey [Name],
That mini-series you did about sustainable swaps? How you separated the research, used products and explained your findings — that's exactly how people want to learn about new brands.
I’m [Your name] from [Brand] and I have a proposition. Instead of asking you to change your style, we’re offering $2,000 to create a video on your channel the same way, but including our [product] in it
How you conduct authentic product testing gives value to your recommendations. In short, that’s exactly the drive we are looking for in this cooperation.
We’ll pay you what your contribution is worth + the standard price of the product + proper compensation for your creative time . Sounds interesting?
Let's chat about making this work for both of us.
[Your Name],
[Your Position] at [Your Brand Name]
[Brands’ s Website URL]
Instagram DM Version:
Enjoyed reading the sustainable swaps series because of your cool testing methods 🔬
Want to create something similar for $2K? Same format, same product, your brain at work.
💡 The reason it works: You rely on their content style, instead of trying to shape them in your own way. This sample influencer outreach email addresses them as the expert they are.
5. Brand ambassador template
Let me tell you a story.
A while back, one of our IQFluence users — a small skincare brand — reached out to a creator who’d been casually posting about their morning routine. No big strategy, no paid ad. Just a low-key, “Hey, we noticed you genuinely use our stuff — want to make it official?” message.
No gimmicks. No weird scripts. Just a warm, thoughtful note written using a custom influencer outreach email example they found on our platform. The result? That creator not only joined their ambassador program — they became the face of a year-long launch campaign. All because the message made them feel seen.
That’s the whole point of ambassador outreach. It’s not about chasing the biggest name. It’s about starting a long-term relationship with someone who’s already vibing with your brand — and making it easy for them to say yes.
Unlike one-off collabs or product reviews, this is a slow burn. A brand ambassador relationship should feel like an inside joke between you and your creator — they’re not just promoting, they’re repping.
And yes, I’ve seen this play out a hundred times on IQFluence. Brands who approach this with heart and personalization, instead of quotas and spreadsheets, win every time.
Subject: Want to be our next brand ambassador?
Hey [Name],
Have you noticed that you mentioned [related product category] in like six different posts over the past month? Your audience clearly comes to you for recommendations in this space.
I’m [Your name] from [Brand] and honestly?. You’re already on track by focusing on the exact issues our product addresses. Your style of tutoring you’re comfortable with is exactly the guidance our customers will benefit from.
Here's what I'm thinking: instead of one-off partnerships, what if we made this official?
We aren’t focused on mandatory quotas or forced content with our ambassador program. It’s aimed at helping creators who fit our mission and giving them an early look at all our new releases.
You will receive monthly free samples, get first access to new products and will be rewarded with bonuses every quarter for succeeding, regardless of the number of posts.
When would you like to start?
[Your Name],
[Your Position] at [Your Brand Name]
[Brands’ s Website URL]
Instagram DM Version:
Noticed you mention [product category] constantly — your audience trusts your recs in this space 👀
If you’re interested, you should check out our ambassador program. You have unlimited access and can post freely — just authentic integration
💡 The reason it works: You recognize the value of the content first and position the program as exclusive. This message to send to influencers for collaboration feels more like I’m thanking her for what they do, not just hoping they will work with me.
6. Affiliate marketing email template
Affiliate marketing collabs are a whole different ball game. You’re not just pitching content creation — you’re inviting someone to earn alongside you. It’s about shared upside, not fixed fees.
The biggest mistake I’ve seen (and yes, I’ve made it too back in my consulting days) is treating affiliate programs like just another outreach. “Here’s a link, please promote it” — yikes. That kind of influencer outreach message screams transactional. And creators? They can smell that from a mile away.
The brands that win with affiliate partnerships — the ones I see inside IQFluence every day — treat it like a business opportunity for the influencer. They lead with real numbers. Real conversion data. And they tailor the message so it’s personal, not templated.
In fact, one client took our influencer outreach PR email template, added just two tweaks based on past campaign data, and turned a “maybe” into a $4K affiliate channel in under two months. No extra spend. Just better framing.
That’s the power of inviting someone into the process instead of asking for a favor.
Subject: Affiliate idea (with real $$ for you)
Hey [Name],
I’ve been low-key lurking in your comments. Every time you mention a product, your followers don’t just like it — they ask where to get it. And that’s rare.
I’m [Your Name], part of the team at [Brand]. We’ve got a product that aligns perfectly with what your audience already loves: (list what they love). And instead of a one-off post, I’d love to chat affiliate. You get creative freedom, and we give you a commission that actually respects your influence.
This isn’t one of those vague “earn up to” kind of deals. We’re talking:
💸 25% commission rate
🔗 Your own tracking dashboard
🎁 Custom discount codes for your followers
🙅 No posting requirements — only when it makes sense
Other creators with your kind of conversion rate are pulling in $1.8K+/month just from organic mentions. I think you could even top that.
If this sounds like something you’d vibe with, hit reply or check my calendar here: [Calendly link]. Let’s explore if this makes sense for you long-term.
[Your Name]
[Your Position] at [Your Brand Name]
[Brands’ s Website URL]
Instagram DM Version:
Your audience doesn't just engage — they actually buy what you recommend 💳
That influence can help you make at least $1,000 per month through our affiliate program and you won’t be required to post anything.
💡 What makes this work: You’re recognizing the influencer’s sales power, giving them autonomy, and backing it up with real perks.
Unlike a generic influencer outreach Instagram influencer email template, this version doesn’t shove a product down their throat. It builds a bridge between what they already do and how they can monetize it, on their terms.
It’s personal. It’s data-driven. And it doesn’t smell like desperation. That’s what makes it land.
7. Giveaway Template
The first time I saw a giveaway go really right.
A skincare brand reached out to a mid-size creator — not with a pitch, but with a story. The influencer had just hit 100K, posted a heartfelt thank-you to her community, and this brand jumped in at exactly the right moment. Their message wasn’t salesy. It wasn’t a copy-paste “follow and tag three friends.” It was a genuine influencer outreach message that said: “Your people clearly love you. Let’s celebrate them.”
And the results? Off the charts. Tons of entries, of course — but more importantly, real connection. The kind you can’t fake with a funnel.
The problem with most giveaway pitches? They read like a checklist. You’ve seen them — five requirements, brand-first language, zero soul. But when you craft your outreach with heart — with a real story and an actual why — that’s when creators say yes.
At IQFluence, I’ve seen this pattern repeat with our clients over and over. The ones who treat giveaways like moments of community celebration (not follower grabs) get more engagement, stronger relationships, and — you guessed it — better long-term partnerships.
If you’re looking to write a giveaway influencer partnership email, make it about them. Their audience. Their journey. That’s what this kind of collaboration is all about.
Subject: Giveaway collab idea: $500 prize + $300 for you
Hey [Name],
I loved how sincere that post was — thanking your community and talking about how they have supported you along the way. It’s not common to find a connection like that.
Hi, I’m [Your name] from [Brand] and I want to help you celebrate them properly. . This giveaway won’t simply involve making new users follow and tag your page but something that will resonate with your users.
I’d like to present my suggestion now.
A prize bundle valued at $500 has been created especially for your community
You should receive a compensation of $300, as your time and creative ideas are valuable
You should format your content in a way that gets your audience involved, because you know what they like best.
I’m responsible for the logistics and you make the magic.
Your audience engages because they trust your taste. They are willing to support you, so let’s reward them with a giveaway chosen by you, not just sponsored by us.
Want to show your community some special care?
Ready to spoil your community?
[Your name]
[Your Position] at [Your Brand Name]
[Brands’ s Website URL]
DM Version Instagram
Your 10K post was so lovely — your followers really love you! 🥺
Want to throw a memorable giveaway? This isn’t the lazy follow-and-tag approach; it’s designed uniquely for your fans.
Plus $300 for your creative energy
💡 What makes this work: It stands out because you’re giving back to the group as a mark of recognition for its followers. This email template for collaboration with this influencer shows respect for their audience connection.
8. Takeover Email Template
The first time I watched a creator fully take over a brand’s Instagram account?
It was chaotic. Unscripted. There were no product plugs, no polished reels, no brand manager breathing down their neck. Just a ring light, a rescue dog, some iced coffee, and a creator showing what it actually looks like to use that brand’s product in real life.
And the result? Sky-high engagement. The kind of comments you never get from sponsored posts. “This is the most fun takeover I’ve seen.” “Wait, I want to hang out with you now.” “This actually made me like the brand more.”
Here’s the thing: takeovers work because they break the fourth wall. They let the audience in. You’re not asking a creator to pitch — you’re asking them to host. And when the creator is trusted, funny, or deeply relatable (aka the kind of influencer you should be targeting), it just hits differently.
I’ve seen IQFluence clients get wild results when they used our influencer outreach templates to offer full-day takeovers. No scripts. No micro-managing. Just a creator doing their thing with your brand in the background — or honestly, sometimes just in their vibe.
Subject: $800 for a 1-day IG takeover (zero scripts)
Hey [Name],
Here’s a crazy idea — I could give you full control of our Instagram account for one whole day. You’ll make your own creatives, without going through a complex process; we’ll just watch you show us who you are in front of our 25K followers.
I’m [Your name], from [Brand] and I believe your behind-the-scenes narration would suit our audience very well. I can tell everyone loved the series you did, where your true personality shone through — something our followers rarely notice from other brands.
The idea behind it is simple:
Full Instagram access for 24 hours
Record anything that interests you about [relevant topic]
$800 is your compensation for your efforts and creative thoughts.
Rules: No rules at all — we trust your decisions perfectly.
Our audience wants genuine information about [relevant topic] and you can offer them something they can’t find anywhere else. Plus, your profile would appear to engaged followers who clearly like your posts.
Think you could have fun with complete creative freedom?
[Your name]
[Your Position] at [Your Brand Name]
[Brands’ s Website URL]
Instagram DM Version:
Crazy idea — want to take over our entire Instagram for 24 hours? 🤯
Rules don’t exist, you don’t have to get anyone’s OK, just be honest and you’ll get $800 for your time.
Could make for a great time — want to join in?
💡 What makes this work: you’re giving them full creative latitude and 100% confidence in their capabilities. With this instagram influencer collaboration email, you take away all boundaries and give clear benefits.
There is your solution — eight effective influencer outreach templates that stand out because they’re based on psychology, not on pressure. They make creators partners which is the reason their messages get responses and not dismissive laughs.
It’s best to reach out personally, offer true value and respect what the creator knows. Instead of pitching, try partnering — you will start getting better responses.
If they don’t respond? Follow up with these templates
If the influencer is not replying after 3 working days — follow up!
Make your follow-ups short, creative and eye-catching, inserting memes, sad pet’s photos, etc.
Depending on your brand’s tone of voice, we have prepared two chains of follow-ups.
Friendly casual follow-ups sample email for influencer collaboration:
1st follow-up (in 3- 5 days):
Subject: Just Checking In: [Paid] Collaboration Opportunity
Hi [Influencer's Name],
I hope you're doing well! No pressure, we are still hoping you will review our potential collaboration with [Brand Name].
Let’s chat here or talk via my Calendly link: [Insert Calendly Link].
Looking forward to talking!
Best, [Your Name],
[Your Position] at [Your Brand Name]
[Brands’ s Website URL]
2nd follow–up (additional 7 days):
Subject: Just Checking In from [Brand name]🐱
Hi [Influencer's Name],
I hope you're doing well! Just wanted to follow up on our previous messages regarding the potential collaboration with [Brand Name]. We’re (our team and my cat Juliette🐾) still very excited about the possibility of working together.
If you are Interested or need more details, feel free to reply here. Alternatively, you can book a time to chat via my Calendly link: [Insert Calendly Link]. 😊
Hope to hear from you!
Best, [Your Name],
[Your Position] at [Your Brand Name]
[Brands’ s Website URL]
3rd follow-up (in 10 days): let’s make the previous sad cat — a crying cat (only in PHOTOSHOP).
Subject: Just checking in from [Brand name]
Hi [Influencer's Name],
Hope you're doing well! Just wanted to touch base regarding our collaboration proposal with [Brand Name].
Juliette now:((((
Looking forward to hearing from you!
Best, [Your Name],
[Your Position] at [Your Brand Name]
[Brands’ s Website URL]
Official follow-ups sample email for influencer collaboration
1st follow-up (in 3- 5 days):
Subject: Follow-Up: Collab Opportunity with [Brand Name]
Hi [Influencer's Name],
I hope this message finds you well. I wanted to follow up on my previous email regarding a potential collaboration between you and [Brand Name]. I understand that you have a busy schedule, and I appreciate your time and consideration.
Just wanted to remind that we’d like to collaborate through [Collaboration strategy] on [Platform(s)].
Thank you once again for considering this partnership. Please find a link to book a call:: [Insert Calendly Link].
Best regards, [Your Name]
[Your Position] at [Your Company Name]
[Brands’ s Website URL]
2nd follow-up (additional 7 days):
Subject: Following Up from [Brand’s Name]
Hi [Influencer's Name],
I hope this message finds you well. I wanted to follow up once more regarding our potential collaboration.
If you're interested in exploring this opportunity further, please let me know. I'm happy to provide additional details or answer any questions you might have.
If now isn't the right time, I completely understand and appreciate your consideration.
Wishing you continued success,
Take care, [Your Name]
[Your Position] at [Your Company Name]
[Brands’ s Website URL]
3rd follow-up (in 10 days ):
Subject: Final Follow-Up: Collab Opportunity with [Brand Name]
Hi [Influencer's Name],
I hope this message finds you well. I wanted to follow up one last time regarding our potential collaboration.
If now isn't the right time, I completely understand and appreciate your consideration.
All the best in your upcoming projects.,
Best, [Your Name]
[Your Position] at [Your Company Name]
[Brands’ s Website URL]
3 Influencer Outreach Message Lifehacks from IQFluence Experts
I've consulted with three experts from our team to gather their top influencer outreach strategies. Specifically, how to craft messages that not only capture an influencer's attention but also do them to open and respond. Our guys provided really deep insights:
Use a Right Subject Line
A compelling subject line is your first impression — make it count. Avoid using ALL CAPS, as it can trigger spam filters and deter recipients. Aim for a concise length of 30 to 60 characters to ensure your message is fully visible across all devices, increasing the likelihood of engagement."
Chief Product Officer at IQfluence
The success of your outreach lies in testing different approaches
You have 2 choices: be like everyone and write just “Let’s Collaborate” or write something very unique and eye-catching. However, test your ideas cautiously. Insert emojis, express your emotions, or add a FOMO effect.Test one idea at a time to evaluate its effectiveness.
On the other hand, I can’t say the general influencer message template is ineffective, because it is what every influencer looks for in their inboxes. But if your goal is to be the first they respond to, in A/B testing we trust!
Chief Content Marketer at IQFluence
Make Your Offer Feel Cool & Clear
When writing to an influencer, personalization is everything — it shows respect for their work and increases the chances your message will resonate.
Avoid being vague. Be upfront about the offer: mention if it’s paid, what you're asking, your timeline, and key deliverables. Influencers want to feel excited and valued. Make your offer feel cool, include a clear call to action like “Can we send you this to try out?” and make it easy for them to say yes. That’s how you secure a micro-commitment.
Sales Manager at IQFluence
Level up your influencer collab campaign to the next level
The outreach email is very important but way more important who receives it. Does the influencer’s audience match with your brand? You could spend months checking it manually, or you could choose IQFluence and get reports with a click.
IQFluence is an AI-powered influencer marketplace that streamlines the process of discovering, analyzing, and managing influencers.
It is Ideal for agencies and brands of any size. IQFluence offers a suite of marketing tools that maximizes campaign efficiency and effectiveness:
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Advanced influencer discovery. Utilize AI to identify influencers whose audiences align with your target demographics, interests, and brand values.
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Audience analytics. Access detailed insights into audience composition, including age, gender, location, and brand affinity, to ensure influencer partnerships resonate with your market.
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Campaign management. Create, manage, and track campaigns seamlessly, with tools to monitor performance metrics and optimize strategies in real time.
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Lookalike discovery. Find influencers with audiences similar to your top performers, expanding your reach to potential new customers.
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Blacklist tools. Avoid influencers with low engagement or suspicious activity by filtering out profiles that don't meet your standards
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