Top 10 Best TikTok Analytics Tools for 2025: Features, Pricing, Pros&Cons

How we analyzed tiktok analytics tools in this list

The most interesting and engaging part is testing different analytics tools. First, you visit the website, choose a demo or trial period, and then subscribe to gain access to the full customizable features. And here you are -  find influencers and generate robust, aesthetically pleasing reports that you can export to share with your marketing team. This allows you to fully enjoy the complete package of features offered. 

⭐ "IQFluence has been an invaluable tool for managing and optimizing our influencer marketing efforts. Its user-friendly interface makes it easy to navigate, allowing us to efficiently search, filter, and connect with influencers who align with our brand values and campaign goals. Overall, IQFluence has enhanced our ability to achieve impactful results through influencer partnerships, making it a go-to resource in our digital marketing toolkit." 

What would your impressions be after using social media analytics tools? We are excited to know!

How to choose the best tool for influencer performance analysis

Choosing the best tool for influencer performance analysis requires a clear understanding of your goals and the metrics that matter most to your brand. Look for platforms that offer:

1. real-time campaign tracking features, 

2. follower authenticity detection, 

3. influencer discovery with robust filters,

4. user-friendly interface,

5. technical support.

Here is the list of the best tools that meet these criteria👇

IQFluence

Suits for: Small to medium-sized brands to find and track influencers.

Trial period: 7 days. Try it for free.

Price: From $295/mo (paid monthly) or $236/month (paid annually). 

IQFluence is a social analytics tool that offers a base of over 230 million influencers, with niche search capabilities across such social media as TikTok, Instagram, and YouTube. Its intuitive interface, robust filters for 100% matching, affordable pricing, and continuous growth make the platform unique and one of the best in the industry.

What TikTok analytics it provides

• Robust filters with niche search allow you to select criteria such as location (for both influencer and audience), language, engagement rate, saves, shares, and even lookalikes and  keywords. You can also just enter the TikTok username of the influencer you're looking for.
  Simply press the "Analyze" button to access more detailed and in-depth insights.

• TikTok Influencer analysis. Analyze the average likes, shares, saves, views, and followers growth through visual graphs. An outstanding feature, Engagement Spread for recent posts, displays the number of likes and comments on the influencer's latest content, enabling you to monitor their performance in real-time.

• Audience data. Analyze the essential data as age and gender split, languages and location applicable to the influencer’s audience. Don’t forget to check one of the key metrics — audience reachability — which shows the percentage of followers who follow more than 500, 1000, or 1500 accounts. Followers who follow more than 1500 accounts are less likely to see sponsored posts, so be sure to vet influencers based on this metric.

• Popular TikTok Posts. View the viral content and its key metrics, such as likes and comments, to stay on top of current trends. Analyzing these metrics helps you understand what type of content resonates most with the audience.

Pricin

There are 3 pricing plans at affordable rates:

• Starter: For small businesses and startups. The price starts at $236 per month when paid annually, or $295 if paid monthly.

• Advanced: The cost starts at $436 per month when paid monthly, or $545 if paid monthly. This is the most popular choice, offering more influencer reports and campaign analytics.

• Business: Priced at $1300 per month. Ideal for more customizable needs, with prioritized support and early access to new features.

Pros and Cons

On Capterra, you can find and read customer reviews about IQFluence:

Sprout Social

Suits for: Brands & marketing agencies.

Trial period: 30 days.

Price: From $249 per month if paid monthly.

Image source.

Sprout Social is another TikTok analytic tool that gathers and provides real-time insights across different platforms like TikTok, Instagram, YouTube, Twitter, Facebook, Tumblr and Reddit. By aggregating data from these diverse platforms, Sprout Social helps businesses stay ahead of trends and make measurable results. 

Sprout Social values transparency, collaboration, and data-driven decision-making. It empowers businesses to build stronger relationships with their audience across social media platforms. 

What TikTok analytics it provides

• Real-time tracking of TikTok content performance. It includes influencer data like impressions, reach, likes, comments, and engagement metrics, providing essential information for analysis.

• Competitor analytics reports. Analyze and compare the TikTok performance of different influencers to select the best fit based on verified data and detailed reporting.

Image source.

• Trends Analysis allows brands to stay on peak of trends by creating viral TikTok content.

• Social listening tools help you track brand mentions related to influencer content across platforms like the web, Facebook, Instagram, YouTube, Reddit, and Tumblr. This allows you to assess social sentiment, monitor conversations, and identify potential influencers.

• Integrating with e-commerce platforms like WooCommerce and CRM systems. More customization features provide a comprehensive view of business performance. Track sales, ROI, customer interactions, and product performance all in one place, while establishing fruitful partnerships with your niche TikTok influencers.

Pricing

Image source.

Sprout Social offers both monthly and yearly plans with four options:

• Standard: Ideal for small teams managing a few social media profiles. It includes 5 social profiles, a social content calendar, and management review features. The price is $249 per seat per month when paid monthly.

• Professional: Designed for larger teams. This plan includes an unlimited number of social media accounts, competitive keywords, and paid insights. The cost is $399 per seat per month.

• Advanced: For agencies with cross-functional teams and complex needs. The price is $499 per seat per month.

• Enterprise: Created for large companies requiring extensive customizations. Pricing is negotiable, and you’ll need to contact Sprout directly for more details.

Pros and Cons

You can read customer reviews about Sprout Social on Capterra:

Influencity

Suits for: Medium brands, agencies, and e-commerce.

Trial Period: 7 days trial period.

Price: From $198 per month if paid monthly.

Image source. 

Influencity is another TikTok analytics tool that provides influencer analytics across TikTok, Instagram, and YouTube. With +130 million TikTok influencers, Influencity allows you to find and analyze an ideal match, influencer campaigns, and drive data-driven communications. Whether you're looking to boost brand visibility or enhance campaign effectiveness, Influencity equips you with the tools to make informed decisions and achieve impactful results.

What TikTok analytics it provides

• Influencer Discovery. Easily search for TikTok influencers using a variety of filters to find the perfect match for your brand’s needs.

• Campaign Reports. Access detailed profile statistics with a range of metrics, all visualized through informative graphs and diagrams for better analysis.

• Campaign Management. Influencity offers an Influencer Relationship Management (IRM) tool that allows you to track campaigns, analyze key marketing data, and communicate directly with influencers through built-in email integration. These features streamline the workload for large teams and diverse campaigns, making collaboration more efficient.

• Sales Metrics. Thanks to its integration with Shopify, Influencity provides valuable sales insights, helping you measure campaign effectiveness. Additionally, you can easily send your products to influencers for free and manage shipping through your existing e-commerce logistics. 

Pricing

Image source.

⭐ Basic. Designed for small brands, this plan includes 5,000 monthly results, 30 profile analyses, and 1 segmentation list tailored for one user. It costs $198 per month when paid monthly.

⭐ Professional. Tailored for larger agencies. This plan offers 10,000 monthly results, 150 profile analyses, 100 segmentation lists, and 1,200 monthly outreach emails. The price is $398 per month when paid monthly.

⭐ Business. Designed for businesses managing large teams. This plan includes 25,000 monthly results, 500 profile analyses, 100 segmentation lists, and 4,000 monthly outreach emails. The cost is $998 per month when paid monthly.

⭐ Enterprise. For exclusive needs. This plan allows you to communicate your requirements to build a customized solution. Pricing is negotiable based on your needs.

Pros and Cons

To get acquainted with people’s opinion, find Capterra and G2 reviews: 

Emplifi

Suits for: Brands, agencies, sports, e-commerce and retail.

Trial Period: No, but you can request a demo.

Price: From $200 per year per feature.

Image source.

Emplifi is a social media analytics and management platform designed to provide in-depth content performance metrics across a variety of platforms, including TikTok, Facebook, YouTube, Instagram, X (formerly Twitter), LinkedIn, Pinterest, and Snapchat. 

As an AI-powered solution, Emplifi goes beyond just analytics, offering a suite of tools for effective social media management. These include features for content publishing, unified analytics with detailed reporting, influencer discovery and reach. Emplifi helps businesses optimize their social media strategies, enhance customer engagement, and drive better results across multiple channels.

What analytics tools it provides

• Influencer and Content Performance Analytics. Emplifi offers in-depth reports on influencer performance across platforms like TikTok and other social media channels. This includes tracking content engagement, audience insights, and overall effectiveness. It helps brands identify influencers who align with their values, interests, budgets, and goals.

Image source.

• Competitor Analysis. The platform allows you to compare your brand’s TikTok social media activity with that of your competitors. This feature provides valuable insights into how your brand is performing in comparison and helps you stay ahead of the competition by identifying trends, strengths, and areas for improvement.

• Sales and ROI Reports. Emplifi enables you to track sales linked to influencer campaigns, allowing you to assess how successful the influencer’s efforts are in terms of conversions and ROI. This tool helps you understand the financial impact of influencer partnerships and ensures you are getting the best possible return on your investment.

• Social Listening. Emplifi’s social listening tool monitors social sentiment across various platforms, such as Google Reviews, Trustpilot, and Yelp. This feature helps brands understand public perception, customer feedback, and potential issues in real time. It allows for quick responses to customer sentiment and ensures better brand reputation management.

Pricing

The pricing for Emplifi starts at $200 per year per feature. However, this is only the base rate, and the final cost may vary depending on the specific features or services you need. For more detailed information on pricing and available packages, it's best to reach out to the Emplifi team directly.

Pros and Cons

To get acquainted with customers’ opinion, check out Capterra and G2 reviews:

Hootsuite

Suits for: Small businesses, agencies, and real estate.

Trial Period: 30 days.

Price: From $149 per month.

Image source.

Hootsuite is a comprehensive social media management platform that offers a wide range of features to help users manage their social presence. 

In addition to providing robust scheduling and posting tools, Hootsuite also delivers detailed analytics across major social networks, including Facebook, Instagram, TikTok, X (formerly Twitter), LinkedIn, Pinterest, and YouTube. This allows businesses and individuals to track performance, monitor engagement, and optimize their social media strategy with ease. 

What analytics tools it provides

• Social Media Analytics. Hootsuite provides visually appealing TikTok reports, offering insights into key metrics such as views, engagement rates, and clicks. It also allows for detailed reporting on messaging and social advertising performance. You can analyze content performance across TikTok and other social media platforms, monitor audience demographics, and track top posts to refine your strategy.

Image source.

• Influencer Discovery. Hootsuite helps you identify TikTok influencers who best align with your brand’s criteria, making it easier to find individuals who can drive impactful collaborations and expand your reach.

• Competitor Analytics. With this feature, you can keep an eye on your competitors and gain a deeper understanding of key players within your industry. By monitoring competitor activities and performance, you can stay ahead of trends and improve your own social media strategy.

• Social Listening. Hootsuite’s social listening capabilities allow you to track social sentiment, conduct consumer research, and gather valuable feedback. This helps you understand audience perception, identify emerging trends, and respond proactively to customer needs.

• Publishing and Scheduling. Hootsuite simplifies the process of scheduling posts, ensuring they are published at optimal times when your audience is most active. By selecting the best time to engage with your followers, you can maximize engagement metrics and increase your social media impact.

Pricing

⭐ Professional. 10 social accounts. Includes Listening Basics, unlimited post scheduling, and AI-generated captions, hashtags, and ideas. The price starts at $149 per month when paid monthly.

⭐ Team. 20 social profiles. Includes one custom-branded URL, the ability to suspend scheduled posts, and team roles and permissions. The cost is $399 per month when paid monthly.

⭐ Enterprise. 50 social accounts. Includes advanced features such as Advanced Inbox, Employee Advocacy, and Advanced Social Listening. Pricing is negotiable, so you must contact them directly.

Pros and Cons

To get acquainted with customers’ opinion, find reviews on Capterra:

Modash

Suits for: B2C e-commerce & app companies.

Trial period: 14 days.

Price: From $299/month or $199/month ( if paid annually).

Image source.

Modash is an analytics platform that leverages advanced intelligence and TikTok analytics tools to help brands find and analyze influencer data. With access to over 200 million influencer profiles across Instagram, YouTube, and TikTok, Modash serves as a central hub for discovering the right influencers. 

Modash fosters values such as innovation, growth, continuous development, and a forward-thinking approach to influencer marketing, ensuring that brands can make informed, data-driven decisions for optimal campaign success.

What analytics it provides

• Influencer discovery and analytics. Using robust filters such as country, age, gender, engagement rates, lookalikes, and more, you can easily find the TikTok creators who best align with your ad campaign goals. After that, the platform presents laconic graph reports in visually appealing graphs. It allows you to track important metrics like the influencer's growth rate, engagement rate distribution, and engagement on recent posts.

 Image source.

• Depth audience analysis. Modash offers in-depth audience analysis, helping you assess how well an influencer’s audience aligns with your brand’s values, priorities, and target demographics. This allows you to make better decisions and ensure your marketing efforts resonate with the right audience. 

• Campaign management. The analytics tool provides opportunities to run divided campaigns based on factors such as your budget, product offerings, and marketing goals. This means you can segment your campaigns into smaller, more targeted initiatives, ensuring that each influencer partnership aligns with your objectives. 

Pricing

Image source.

Modash offers both monthly and yearly plans with three formats: 

⭐ Essentials: For 2 team members. Analyze up to 300 profiles, collect up to 100 influencers, and more. Priced at $299 per month when paid monthly.

⭐ Performance: For 5 team members. The plan includes better features such as analysis of 800 profiles, collection of up to 250 influencers, and unlimited content. Priced at $599 per month when paid monthly.

⭐ Enterprise: Tailored for large agencies and brands with more customizable needs. The pricing is negotiable based on specific requirements.

Pros and Cons

Find testimonials on Capterra:

Loomly

Suits for: Freelancers, small and medium agencies, and franchises.

Trial Period: 15 days.

Price: From $32 per month when paid monthly.

Image source.

Loomly is a data-driven social analytics tool designed to provide in-depth insights across many major platforms: TikTok, Instagram, LinkedIn, Twitter, YouTube, Threads, and Pinterest. It offers a wide range of marketing features, including audience insights and content performance analysis. 

With AI-powered features like date customization, and scheduling optimization, it helps businesses streamline media management and improve overall strategy. By providing actionable data, it empowers businesses to enhance their social media presence and stay ahead of industry trends.

What social analytics it provides

• Influencer discovery and campaign analysis. Discover and connect with the right influencers while analyzing influencers’ campaigns performance with profile analytics. Leverage powerful TikTok analytics tools to gain in-depth insights into audience behavior, engagement patterns, and trends. With TikTok data, you can track key metrics such as conversions, clicks, and audience demographics.

Image source.

• Conversions tracking. Track conversions by utilizing the Loom.ly link shortener to monitor clicks and better understand the effectiveness of your content. 

• Post scheduling. Additionally, streamline your content strategy with post planning and scheduling features to ensure your posts reach the right audience at the optimal time. It allows you to boost your engagement and reach metrics.

Pricing

Image source.

⭐ Basic: 10 social media accounts. The plan Includes post analytics, hashtag manager, and more. The price is very affordable – $32 per month if paid annually, and $42 per month if paid monthly.

⭐ Standard: 20 social media accounts. Includes advanced analytics, content export, and Slack integrations. The price is $60 per month when paid annually, and $80 per month if paid monthly.

⭐ Advanced: 35 social media accounts. Includes scheduled report features and custom workflows. The price is $131 per month if paid annually, and $175 per month if paid monthly.

⭐ Premium: 50 social media accounts with customized features. The price is $277 per month if paid annually, and $369 per month if paid monthly.

Pros and Cons

You can get acquainted with customers’ opinions through G2:

Grin

Suits for: B2C e-commerce & app companies.

Trial period: No, but you can request a demo version.

Price: From $10,000+ per month.

Image source.

GRIN is another TikTok analytics tool that offers in-depth reporting and valuable insights to help brands optimize their marketing strategies. It provides detailed metrics on influencer performance, engagement, and audience demographics, allowing brands to make data-driven decisions. 

GRIN also stands out for its wide range of integrations, including email, e-commerce platforms, and workflow tools such as DocuSign and PayPal. These integrations make it easier for brands to manage influencer relationships and streamline payments and contracts, all within a single platform. 

What TikTok analytics it provides

• GRIN provides a free TikTok analytics tool that allows you to get insights immediately. Enter a TikTok influencer link to access such TikTok data as engagement reach, most trending posts, and much more at zero cost.

Image source.

• Influencer and audience analytics. You can access deeper analytics through visual graphs and diagrams, which allow you to track key metrics such as brand growth (including the number of followers and average engagements), content performance, and audience analytics. With detailed metrics like impressions, engagements, likes, and comments, GRIN helps you monitor and understand the true impact of an influencer's content. 

• As has been mentioned above, the software has integration with e-commerce apps like Shopify, WooComerce, Magento, SalesForce, and BigForce and workflow tools like DocuSign, Slack and PayPal.

Pricing

Pricing starts at $10,000 per month. For a more accurate quote, it's best to contact them directly, as the cost will depend on your specific customizations. The price may vary based on the features and scale of the service you require.

Pros and Cons

You can find and read customers reviews on G2: 

Hypeauditor

Suits for: E-commerce, brands, and agencies.

Trial Period: 7 days.

Price: At $2999 a year.

Image source.

Hypeauditor is a powerful TikTok analytics tool and analytics software that operates across major social media platforms like TikTok, YouTube, Instagram, X (Twitter), and Twitch. If you represent beauty, fashion, auto, health and wellness brands, agencies, or e-commerce, you'll find effective solutions to enhance your marketing strategies. With its detailed insights, you can optimize influencer campaigns and track content performance across platforms.

What analytics it provides

• Influencer discovery.  Hypeauditor offers a database of over 205 million influencer profiles with a wide range of parameters.

• Hypeauditor offers a built-in free TikTok analytics tool that allows you to track engagement rates, follower growth rates, follower trend rates, posting activity, and the comments-likes ratio at no cost. Once you purchase a subscription, additional features become available.
  For example: 

⭐ Audience Countries,

⭐ Hashtag Analysis,

⭐ Audience Age & Gender,

⭐ Brand Mentions,

⭐ Audience Languages,

⭐ Est. Integration Price,

⭐ Audience Type,

⭐ Account CPM,

⭐ Audience Authenticity.

• Campaign management and Competitor Analysis. Track and analyze your own ad campaigns, gain valuable insights into areas for improvement, and compare your results with competitors to stay informed about current trends in your niche.

Pricing

The pricing plan starts at $2,999 per year. For a more accurate quote, it's best to reach out to them directly, as the price varies based on your specific customizations. The cost may fluctuate depending on the features and scale of the service you need.

Pros and Cons

Find out about Hypeauditor's strengths and weaknesses through G2  reviews: 

Upfluence

Suits for: Medium to large-sized brands and agencies.

Trial Period: No, but you can request a demo.

Price: From $11,940 per seat per year.

Image source.

Upfluence wraps up our list of the best TikTok analytics tools. It offers an all-in-one solution that helps elevate your influencer marketing strategy. Powerful filters, detailed analytics reporting, and sales tracking features allow you to focus on the key metrics that drive success. 

Whether you’re analyzing influencer performance, measuring campaign effectiveness, or tracking your sales impact, Upfluence ensures you have the insights to optimize your marketing efforts and boost business growth. 

 What analytics it provides

• Upfluence offers a free Chrome extension allowing users to analyze the influencer’s key metrics on TikTok, Instagram, YouTube, Pinterest, and Blogs.
  Additionally, Upfluence utilizes advanced TikTok analytics tools to analyze several key aspects of influencer marketing campaigns, including:

Image source.

• Influencer Performance. It tracks TikTok metrics such as engagement rates, follower growth, and content performance to evaluate the impact of individual influencers on your campaign.

• Audience Insights. The platform also analyzes influencer audience demographics, interests, and behaviors to ensure that your campaign reaches the right target audience based on detailed TikTok data.

• Campaign Effectiveness. Upfluence leverages TikTok's analytics to measure overall campaign performance, including reach, impressions, engagement, and conversions, helping you assess the success of your efforts.

• Sales Impact. Through integrations with e-commerce platforms like Shopify, Upfluence measures the direct influence of campaigns on sales, revenue, and ROI, providing actionable insights on financial outcomes.

 Pricing

Upfluence offers three pricing plans:

⭐ Growth Plan. The plan offers one seat, a community of 5,000 influencers, and support, priced at $11,940 per year.

⭐ Scale Plan. Includes 5 seats, a community of 10,000 influencers, and premium support, priced at $19,800 per year.

⭐ Enterprise Plan: Offers full access to Upfluence, 25 seats, a community of 20,000 influencers, and premium support, priced at $42,600 per year.

Pros and Cons

Find out about pros and cons through G2 reviews:

Too many options, not enough time to test them all? We get it. That’s why we’re here to help.

Talk to our influencer marketing expert. Share your company’s needs, and we’ll find the perfect solution for your case. No guesswork. No wasted time.

Oh, and it’s completely free.

Read Also

Influencer analysis guide: Top 14 influencer analytics tools for 2025.

Нow to track influencer marketing: Top 5 influencer campaign tracking tools.