The Top Beauty Influencers on TikTok

As of 2024, the biggest beauty influencers on TikTok can change rapidly due to the platform's dynamic nature, but some names consistently rise to the top. Here are a few that are widely considered among the most influential in the beauty space:

1. Charli D'Amelio. While primarily known for her dancing, Charli has become a major force in the beauty industry, with millions of followers and collaborations with beauty brands. Her beauty-related content often includes makeup tutorials and skincare tips.

2. Addison Rae. Like Charli, Addison Rae started with dancing but quickly became a beauty and fashion icon, collaborating with major beauty brands like Item Beauty (which she co-founded) and frequently posting beauty routines and product recommendations.

3. Zoe Sugg (Zoella). While Zoe's roots are in YouTube, her TikTok presence has grown significantly. She shares a mix of beauty, skincare routines, and lifestyle content.

4. Brittany Xavier. Known for her beauty, fashion, and lifestyle content, Brittany has partnered with a number of beauty brands and amassed a huge following on TikTok.

5. Mikayla Nogueira. Mikayla is a makeup artist and beauty influencer who’s built a massive following for her honest product reviews, tutorials, and transformation videos. She often shares both high-end and drugstore makeup tips, and her authenticity resonates with many.

Beauty TikTok influencers typically reach a young, predominantly female audience, mainly from Gen Z (18-24) and Millennials (25-40). Their followers are often interested in makeup tutorials, skincare routines, and product reviews, with a growing focus on diversity, sustainability, and self-care. The audience is also diverse, including those interested in both luxury and budget-friendly beauty products.

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As of 2024, Mikayla Nogueira is often cited as one of the top beauty influencers with the best engagement on TikTok. Known for her honest, relatable, and highly engaging makeup tutorials, product reviews, and transformations, Mikayla consistently garners millions of views and interactions. Her authenticity, paired with her unfiltered approach to beauty, resonates deeply with her audience, driving strong engagement and loyal followers.