26
Daus Mendoza
- Followers5.5m
- Engagement rate14.56%0.32% — average median
- Average likes85k
Audience location by country
United States 68.19%
Mexico 3.96%
United Kingdom 3.71%
Canada 2.51%
A Must-See Collection of Makeup Influencers On Tiktok
Discover the makeup TikTok influencers who redefine creativity! Aiming to elevate your brand? These creators drive high likes and an impressive engagement rate every business needs.
Top of the best makeup influencers on TikTok in 2024
Here’s a list of the makeup TikTok influencers, based on their popularity, style, and influence in the world.👇
Last date updated: March 20, 2025 · 15:14.
To see all results (with even more data), start a free trial. Or, learn how to find TikTok influencers
To see all results (with even more data), start a free trial. Or, learn how to find TikTok influencers
- 25
Demi
- Followers3.3m
- Engagement rate10.74%0.32% — average median
- Average likes11k
Audience location by country- United States 43.03%
- United Kingdom 5.29%
- Mexico 4.39%
Brazil 3.36%
- 24
Mariana Zambrano
- Followers2.6m
- Engagement rate9.47%0.32% — average median
- Average likes24k
Audience location by country
Venezuela 24.32%- Mexico 12.52%
Colombia 7.96%- United States 5.32%
- Need a custom list of makeup influencers on TikTok for outreach?Sign up, share the key features of the best makeup TikTok influencers and explore the database with our free 7-day trial.Start now23
onigiri.nana
- Followers2.5m
- Engagement rate14.29%0.32% — average median
- Average likes2.9k
Audience location by country- United States 55.03%
- Mexico 5.66%
- United Kingdom 4.74%
- Canada 3.49%
- 22
iris
- Followers2.4m
- Engagement rate19.82%0.32% — average median
- Average likes21k
Audience location by country- United States 60.33%
- United Kingdom 7.53%
- Canada 4.5%
Australia 3.38%
- 21
Paytons Makeup
- Followers2.4m
- Engagement rate11.99%0.32% — average median
- Average likes10k
Audience location by country- United States 38.95%
- Mexico 6.33%
- Brazil 5.24%
- United Kingdom 2.76%
- Need a custom list of makeup influencers on TikTok for outreach?Sign up, share the key features of the best makeup TikTok influencers and explore the database with our free 7-day trial.Start now20
Amit Bautista🖤
- Followers2.3m
- Engagement rate13.86%0.32% — average median
- Average likes32k
Audience location by country- Mexico 59.57%
- United States 12.73%
Guatemala 6.57%- Colombia 3.53%
- 19
makeupbyjuani
- Followers2.1m
- Engagement rate8.01%0.32% — average median
- Average likes9.9k
- 18
Theresa
- Followers1.8m
- Engagement rate14.04%0.32% — average median
- Average likes4.6k
Audience location by country- United States 38.85%
- Mexico 7.63%
Indonesia 6.6%- Brazil 5.68%
- Need a custom list of makeup influencers on TikTok for outreach?Sign up, share the key features of the best makeup TikTok influencers and explore the database with our free 7-day trial.Start now17
Adjia makeup 💄
- Followers1.5m
- Engagement rate11.18%0.32% — average median
- Average likes7.1k
Audience location by country
Senegal 67.01%
Mali 3.87%
Côte d'Ivoire 3.61%
Mauritania 2.78%
- 16
ฟอร์ดจ้าาา
- Followers1.5m
- Engagement rate7.85%0.32% — average median
- Average likes4.1k
- 15
Angelica Mistral
- Followers1.4m
- Engagement rate9.56%0.32% — average median
- Average likes1.9k
Audience location by country- Mexico 49.86%
- United States 11.78%
- Venezuela 7.22%
- Colombia 5.79%
- Need a custom list of makeup influencers on TikTok for outreach?Sign up, share the key features of the best makeup TikTok influencers and explore the database with our free 7-day trial.Start now14
Abi Higueros🎀🧸
- Followers1.2m
- Engagement rate9.77%0.32% — average median
- Average likes5.4k
Audience location by country- Mexico 31.96%
- Colombia 11.77%
- Venezuela 9.75%
- Guatemala 8.28%
- 13
Alessandro
- Followers1.1m
- Engagement rate6.98%0.32% — average median
- Average likes16k
Audience location by country- United States 62.34%
- United Kingdom 5.66%
- Canada 3.32%
- Australia 2.77%
- 12
🌈Jonathan Galvan🌈
- Followers1.1m
- Engagement rate7.47%0.32% — average median
- Average likes11k
Audience location by country- Mexico 64.71%
- United States 8.02%
- Colombia 3.81%
Ecuador 3.46%
- Need a custom list of makeup influencers on TikTok for outreach?Sign up, share the key features of the best makeup TikTok influencers and explore the database with our free 7-day trial.Start now11
evange
- Followers1000k
- Engagement rate10.81%0.33% — average median
- Average likes22k
Audience location by country- United States 28.85%
- Brazil 14.09%
- Mexico 11.56%
- United Kingdom 3.44%
- 10
Jesse
- Followers998k
- Engagement rate7.43%0.33% — average median
- Average likes7.4k
Audience location by country- United States 64.88%
- United Kingdom 9.57%
- Canada 3.58%
- Australia 2.93%
- 9
kevikodra
- Followers897k
- Engagement rate7.5%0.33% — average median
- Average likes1.9k
Audience location by country- United States 48.89%
- United Kingdom 7.02%
- Canada 6.7%
- Australia 3%
- Need a custom list of makeup influencers on TikTok for outreach?Sign up, share the key features of the best makeup TikTok influencers and explore the database with our free 7-day trial.Start now8
paris🌙
- Followers717k
- Engagement rate11.43%0.33% — average median
- Average likes20k
Audience location by country- United States 60.26%
- United Kingdom 4.54%
- Brazil 3.8%
- Mexico 2.7%
- 7
Diana Jade 🌻
- Followers500k
- Engagement rate6.45%0.33% — average median
- Average likes255
Audience location by country- Brazil 23.64%
- United States 21.21%
- Mexico 9.99%
Philippine Continental Shelf 3.17%
- 6
Makeup With Duc 👄
- Followers479k
- Engagement rate7.48%0.37% — average median
- Average likes2k
- Need a custom list of makeup influencers on TikTok for outreach?Sign up, share the key features of the best makeup TikTok influencers and explore the database with our free 7-day trial.Start now5
Lily•
- Followers426k
- Engagement rate12.34%0.37% — average median
- Average likes10k
- 4
Myrabelle
- Followers372k
- Engagement rate9.61%0.37% — average median
- Average likes6k
- 3
Rosaura✨💋
- Followers360k
- Engagement rate7.98%0.37% — average median
- Average likes4k
- Need a custom list of makeup influencers on TikTok for outreach?Sign up, share the key features of the best makeup TikTok influencers and explore the database with our free 7-day trial.Start now2
Sara Aref
- Followers253k
- Engagement rate8.15%0.37% — average median
- Average likes2.1k
- 1
Héloïse
- Followers88k
- Engagement rate6.25%0.4% — average median
- Average likes1.7k
Audience location by country- Brazil 17.11%
- United States 16.74%
France 10.41%- Mexico 9.29%
Argentina 
Spain 
Thailand 
Laos 
Myanmar 
Malaysia 
Vietnam 
Japan 
Taiwan 
Belgium 
Algeria 
Morocco 
Peru 
Egypt 
Saudi Arabia 
Sudan 
Looking to grow your presence as a makeup influencer?
IQFluence.io can help you engage with your audience more effectively. Start your free trial today!
Search for Influencers FAQs
Who is the biggest makeup influencer on TikTok in 2024?
Oh, without a doubt — Mikayla Nogueira (@mikaylanogueira) is the queen of makeup on TikTok right now. She blew up with her no-BS beauty tutorials, and people love her because she’s brutally honest, totally herself, and honestly? Hilarious. She’s not just reviewing products — she’s creating a full experience, and her audience hangs on every word. If you're a beauty brand, she's the blueprint.
What audience do makeup TikTok influencers typically reach?
Makeup influencers on TikTok? Yeah, they totally resonate with that younger demo — we’re talking Gen Z and millennials, usually anywhere from 16 to 34. It’s that sweet spot where beauty meets entertainment. These creators aren’t just sharing makeup tips or skincare hacks — they’re dropping product recs, trying viral trends, and giving real-deal opinions that their followers actually trust. If your brand’s trying to reach that crowd, this is where the magic’s happening.
How can my business collaborate with makeup TikTok influencers?
Work with influencers through sponsored posts, product reviews, or collaborative styling videos. Use tools like IQFluence.io to find the perfect influencers and track your campaign's success.
What makeup influencer has the best engagement on TikTok in 2024?
As of 2024, it's again Mikayla Nogueira (@mikaylanogueira). Like, she’s basically the queen of makeup content and has the highest engagement rate right now. People love her for her super honest reviews, fun tutorials, and just how real and relatable she is.
Who are the top 3 makeup influencers on TikTok in 2024?
Alright, if you’re keeping an eye on the beauty space on TikTok this year, these makeup TikTok influencers absolutely crushing it in 2024:
- @mikaylanogueira – She’s still the go-to for no-filter beauty tutorials and brutally honest product reviews. People trust her — and in the beauty world, that’s everything.
- @charlidamelio – I know, you probably know her for dancing and lifestyle stuff, but she’s been leaning into makeup more lately, and her audience is massive. Even a subtle brand mention here can get serious traction.
- @abigail_ritchey – Now this girl? Pure creativity. She’s fearless with bold looks, bright colors, and just brings a whole vibe to your feed. If you’re a brand that wants to stand out, she’s your kind of creator.
These are the kinds of influencers that not only get eyes on your brand — they actually make people care.
