Handpicked Top Tiktok Models Every Brand Needs

These 3 TikTok top models are 100% setting the tone for what’s trending right now.

Let me paint you a quick picture:

• Bella Hadid (@bellahadid)
  Bella’s feed? It’s like stepping backstage at Fashion Week, but from your phone. She mixes high-fashion glam with raw, behind-the-scenes moments — one minute it’s her runway prep, the next it’s her showing off a chill makeup routine in sweats. It's polished, but not too polished — which is why people eat it up. If you’re a brand in that luxury-meets-real-life space, she's the vibe.
• Gigi Hadid (@gigihadid)
  Now Gigi — she keeps it super grounded. Her TikToks feel personal, like you’re scrolling through a close friend’s stories (a friend with cheekbones that could cut glass). You get fashion inspo, snippets from shoots, mom-life moments — all wrapped in this soft, relatable energy that just works. Brands love her because she connects across so many demos without trying too hard.
• Hailey Bieber (@haileybieber)
  Hailey is basically the beauty and lifestyle queen of TikTok. From her “get ready with me” looks to those minimalist skincare recs — she’s built a clean, cool aesthetic that her audience can’t get enough of. Over 15 million followers aren’t just watching — they’re buying what she’s wearing, using, and swearing by. If you’re in the beauty or wellness space, she’s basically a walking campaign.

TikTok top models typically reach a young, fashion-conscious audience (Gen Z and millennials, ages 18-34), with content focused on beauty, fashion, and lifestyle.

Work with influencers through sponsored posts, product reviews, or collaborative styling videos. Use tools like IQFluence.io to find the perfect influencers and track your campaign's success.