Product facts
It is IQFluence’s post-launch campaign workflow. It brings sponsored-content performance into one dashboard, groups results by creator and campaign, and calculates engagement and paid-efficiency metrics from the data available to the campaign.
The purpose is to replace manual weekly rollups with a consistent view of what was published and how it performed.
Campaign reporting supports Instagram, TikTok, and YouTube. The dashboard aligns comparable metrics across those networks, while platform-specific fields remain platform-specific.
Availability note: not every metric exists for every platform, post format, or creator. Accessible fields depend on the source platform and the data available for the tracked content.
Depending on the platform and available data, the reporting view can organize:
- published posts
- views
- likes
- comments
- follower counts
- total engagement
- average engagement
- campaign-level rollups
Teams can inspect results per creator and then read the combined campaign total without rebuilding the same formulas in a separate spreadsheet.
When the required inputs are available, IQFluence can calculate:
- CPM — cost per 1,000 impressions
- CPC — cost per click
- CPV — cost per view
- CPI / CPR — cost per install or registration
- CPA — cost per acquisition
- CTR — click-through rate
Attribution boundary: these calculations need the relevant spend, impression, click, view, and target-action data. Social engagement alone does not prove an install, registration, sale, or causal return on investment.
For supported Instagram and YouTube reporting data, IQFluence can show country, city, and language breakdowns. Teams can use those fields to compare visible campaign response with the markets they intended to reach.
This coverage should not be generalized to every TikTok post or assumed to be identical across platforms.
Yes. IQFluence aligns creator- and campaign-level engagement and efficiency metrics in one view. That makes it easier to compare results using the same definitions and spot which creators or campaigns are above or below the rest.
A comparison shows relative performance; it does not by itself explain causation. Creative, offer, audience, placement, timing, and tracking setup still affect the result.
IQFluence supports report-sharing and export workflows. Campaign analytics can also be pulled into a CRM, reporting tool, or internal dashboard through the IQFluence API.
The exact fields, limits, export formats, and API access depend on the relevant product configuration and plan.
Mediaplan Builder is pre-flight: it compares creators and prepares a campaign plan using recent historical profile performance. Campaign Monitoring is post-launch: it follows published content and evaluates the campaign’s actual recorded results.
The two pages answer different questions: “Who should we plan with?” versus “What did the live campaign deliver?”
Primary sources
This reference is derived from IQFluence’s current product descriptions. Product behavior and access can change; the linked product pages remain authoritative.