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YouTube Engagement Rate Calculator: Check influencers for FREE

Calculate a YouTube engagement rate instantly with IQFluence free tool. Analyze likes, comments & views to boost channel performance.

YouTube
@PewDiePie
@taylorswift
@beyonce
Calculation formula

How we count YouTube engagement rate

youtube formula

Our AI-powered YouTube engagement calculator takes the average number of likes over the last 30 days and divides them by creator’s follower count. Then, it multiplies by 100 to get a percentage. For example, over the past month, John’s videos reached 6,000 likes. He has 120,000 subscribers.

So, after calculating, we get: 6,000 ÷ 120,000 = 0,05 × 100 = 5%
engagement rate (very good result!)

Benchmarks

Compare your results with YouTube engagement rate benchmarks

Followers1k–5k5k–10k10k–50k50k–100k100k–500k500k–1m1m+
High > 7.97%> 3.54%> 2.61%> 2.47%> 2.63%> 2.46%> 2.6%
Above Average 4.42 – 7.97%1.62 – 3.54%1.11 – 2.61%1.01 – 2.47%1.14 – 2.63%1.13 – 1.46%1.27 – 2.6%
Average 3.38 – 4.42%1.25 – 1.62%0.84 – 1.11%0.75 – 1.01%0.87 – 1.14%0.88 – 1.13%1.02 – 1.27%
Below Average 1.72 – 3.38%0.62 – 1.25%0.39 – 0.84%0.32 – 0.75%0.41 – 0.87%0.46 – 0.88%0.57 – 1.02%
Low < 1.72%< 0.62%< 0.39%< 0.32%< 0.41%< 0.46%< 0.57%

Discover more IQFluence solutions for influencer marketing

Apart from a free YouTube engagement rate calculator, IQFluence offers YouTube influencer discovery, audience & influencer analysis, and campaign management — all in one tool. IQFluence offers a free 7-day trial. No tricks, no credit cards required.
Start a free trial
Instructions

How to calculate Youtube engagement rate in IQFluence

  • screenshot
    1
    Go to the left-side menu and choose the Check Influencer section.
  • screenshot
    2
    Click YouTube, enter the @username, and press the Analyze Influencer button.
  • screenshot
    3
    You instantly get the report, including the key metrics with the engagement rate.
Check YouTube influencer performance

FAQs on YouTube engagement calculator

How many times can I use the online engagement rate calculator YouTube?

With IQFluence, you can calculate YouTube engagement rate an unlimited number of times — no caps, no meters running out.

How to calculate engagement on Youtube?

If you're scoping out YouTube influencers, you need to know their engagement rate. It’s super simple: take the total likes, comments, and shares, divide that by the number of views, then multiply by 100. Boom — you’ve got your percentage. Why does this matter? Because views alone don’t tell you if people actually care. Engagements do. And if you’re trying to partner with creators who move the needle, that number? It’s gold.

How to find engagement rate on Youtube?

If you’re checking out a YouTube creator for a collab, don’t just look at views. YouTube engagement rate formula is where the magic’s at. Add up their likes, comments, and shares, divide that by total views, then multiply by 100. That little percentage? It shows how into it their audience really is. It’s like a peek behind the curtain — super handy when you’re picking creators who actually spark action, not just scroll-by views.

Save your time with IQFluence’s free Youtube video engagement rate calculator.

What is a good YouTube engagement rate?

Around 2–5%. If it’s over 6%, that’s 🔥. It means their viewers aren’t just watching — they’re commenting, liking, connecting. And if you're a brand looking to partner up, that’s your green light. High engagement metrics = real influence.

What's the average YouTube engagement rate?

If you're seeing a YouTube engagement rate around 2%, that’s pretty average. Not bad, not amazing, just middle of the road. But here's the thing: it's not just about the number. Niche, audience size, and content type totally shift that benchmark. So don’t panic if it’s a bit lower because context is everything when you're choosing the right creator for your brand.

What counts as an engagement on YouTube?

YouTube engagement isn’t just views. What actually counts? Likes, comments, shares, and subscribes too. Basically, anything that shows the viewer didn’t just watch and bounce, but actually interacted. That’s the gold, especially when you're trying to find creators who spark real connections. Because views are nice... but engagement? That’s where the influence lives.

How to increase engagement rate on YouTube?

If a creator wants to boost their YouTube engagement, it’s all about connection. Ask questions in videos, respond to comments, drop community posts, and actually talk to the audience like they’re humans (wild, I know). And consistency? Game changer. The more they show up, the more their audience does too. It's all about building trust. That’s what gets people clicking, commenting, and coming back for more.

What is the best YouTube engagement rate calculator free?

If you're vetting creators and want a no-fluff way to check their YouTube engagement, grab a calculator that gives you likes + comments divided by views, times 100. Simple math, but super telling. The best tools? Ones that do this automatically so you’re not crunching numbers all day. Look for influencer platforms that pull this data for you — total time-saver.

How does an engagement calculator YouTube work?

IQFluence YouTube channel engagement rate calculator pulls data straight from the YouTube Data API. That means it’s grabbing real-time metrics like YouTube views, likes, comments, and even subscriber counts directly from a creator’s channel or video. No guesswork, no manual scraping. It automates the heavy lifting so you get clean, accurate engagement insights fast  — perfect if you’re scaling influencer discovery across multiple creators.

Targeted results search

For more targeted results search for YouTube influencers based on location or niche

By niche and location
By location (country and city)
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Find influencers that match your brand with IQFluence

Need to find a US youtuber with 7% engagement and an audience similar to Mr. Beast? Try IQFluence. Want in-depth analytics on average metrics, follower growth, and engagement spread? Try a free 7-day trial to discover top influencers and boost your brand’s reach.
Start a free 7-day trial
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