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Mediaplan builder

Bring your fav creators data side by side: compare, shortlist, and sell the plan

Turn scattered creator research on Instagram, YouTube, and TikTok into a defensible media plan. IQFluence provides all the influencer stats you need for the final decision in one Google Spreadsheet.

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    Save hours on manual research
    Spreadsheets and tab-hopping are silent budget killers. IQFluence pulls the last-30-day ER metrics from Instagram, YouTube, and TikTok — so shortlisting goes from days to minutes.
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    Make better calls with a full picture
    See every creator side by side in a single view. Rank by ER%, recent reach, or cost assumptions (CPM/CPE) to spot true performers and pick winners with confidence.
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    Cut pre-flight waste
    Kill vanity picks before they drain the budget. Identify low-engagement creators early, re-balance the plan toward proven profiles, and protect ROI before contracts go out.

One source of truth for fast, accurate decisions about creator selection & approval

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    Compare influencers’ profile performance and audience

    Everything you need to judge fit and fire off outreach — in one view, across Instagram, YouTube, and TikTok. One Google Spreadsheet, apples-to-apples comparisons. Weak fits stand out; strong contenders rise to the top. What you see at a glance (last 30 days):

    • Profile & reach: Link, Full name, Followers, ER, %;
    • Performance depth: Min views, Max views, Avg views, Posts per month, Avg likes, Avg comments;
    • Audience fit: Male total, %, Female total, % with age buckets (Male 13–17, 18–24, 25–34, 35–44, 45–64, 65+; Female 13–17, 18–24, 25–34, 35–44, 45–64);
    • Geo breakdown: Top 1 country (%), Top 2 country (%), Top 3 country (%); Top City ½/3 (%).

    Outreach-ready details: Email, WhatsApp, Phone, Skype, Kakao, WeChat, Viber.

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    Forecast your campaign results

    Ditch the guesswork. Use recent post performance to set realistic expectations before you book. Range you can defend:

    • Expected reach band per creator from Min views → Avg views → Max views;
    • Engagement expectation using Avg likes and Avg comments as your baseline;
    • Roll-ups that matter: per-creator → per-wave → full-campaign totals;
    • Lineup sensitivity: swap one creator and instantly see how the Min/Avg/Max totals shift.

    This keeps pricing grounded, approvals faster, and pre-flight ROI conversations sane.

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    Pitch it to your boss or client

    Instead of 100k reports, present a clean, defensible media plan answering why you chose these exact influencers. What stakeholders see in one. Google Spreadsheet:

    • Shortlist rationale: Followers, ER%, Posts per month, Avg views/likes/comments;
    • Audience match: gender split with age buckets, plus Top countries and Top cities (with %);
    • Outcome preview: creator-level and campaign-level Min/Avg/Max views ranges;
    • Execution-ready: direct Email/WhatsApp/Phone fields for fast contracting; attach Reports.

    It’s clear, comparable, and built on fresh last 30 days data — exactly what leaders approve on the first pass.

More tools to save time and boost results

  • Screenshot Influencer Search
    Influencer Search
    IQFluence influencer data analysis suggests high-fit lookalikes by content topics and audience fit — so you can scale proven patterns fast. Want more? Jump to Discovery filters & enrich your list in seconds.
  • Screenshot Influencer Analysis
    Influencer Analysis
    Analyze each creator’s profile and audience in one view: average likes, shares, views, engagement rate, post metrics/themes, plus audience age and location.
  • Screenshot Campaign Monitoring
    Campaign Monitoring
    Verify deliverables, track posts automatically, and attribute clicks, sign-ups, and purchases via UTMs — live dashboards for reach, views, ER, CPE/CPA, and geography.
  • Screenshot API integration
    API integration
    The IQFluence API provides audience demographic and psychographic attributes for Instagram, YouTube, and TikTok based on active audiences, with user lookups by user ID or username.

FAQs

What data do I get for each creator?

Link, full name, followers, ER%, min/avg/max views (last 30 days), posts per month, avg likes, avg comments, gender split with age buckets, top countries & cities (with %), plus outreach fields (email, WhatsApp, phone, Skype, Kakao, WeChat, Viber) and a reports slot.

Which platforms are supported?

Instagram, YouTube, and TikTok — standardized into one grid so you can compare creators side by side without jumping tabs.

How fresh is the data?

The sheet pulls the most recent 30-day performance. Paste a profile link and you’ll see updated stats in seconds. Re-check any time to refresh.

How do you calculate ER% and the view ranges?

ER% is based on last-30-day averages (likes + comments relative to followers). Min/Avg/Max views are derived from the distribution of that creator’s recent posts, giving you a conservative-to-optimistic band you can defend.

Can I import a long list of creators at once?

Yep. Drop links into the sheet column and the builder will fetch each profile’s 30-day stats into the same structure.

Does this replace my spreadsheet workflow?

It upgrades it. You still live in Google Sheets, but the metrics auto-populate — no manual copy/paste from screenshots or reports.

How do you make cross-platform comparisons fair?

We normalize to a common set of signals (views, ER%, posting cadence) and roll them into one Google Spreadsheets table. You can rank by ER%, Avg Views, or your own cost assumptions (CPM/CPE).

What if a profile is private, new, or low-activity?

Private or very new accounts may have limited signals; those rows will show partial data so you can deprioritize early.

Where do audience demographics and geo data come from?

IQFluence aggregates audience attributes from compliant data sources and our own models based on active audiences — then exposes top countries/cities and gender/age splits in the sheet.

Can I customize columns for budgeting and shortlisting?

Absolutely. Add your own cost, CPM/CPE, shortlist, status, or owner columns — the performance fields will keep updating alongside.

How is this different from campaign monitoring?

Media Plan Builder is for pre-flight planning and comparison. Campaign Monitoring tracks live posts and calculates CTR/CPC/CPM/ER% post-launch. Use them together: plan → approve → monitor.

 

Is my API key and data secure?

Your API key lives in the sheet’s API tab and is used only to fetch metrics for the profiles you input. Remove or rotate it any time. Access follows your Google sharing settings.

Are there limits I should know about?

No hard cap for typical usage. Extremely large lists may approach Google Sheets’ cell limits — if you’re planning thousands of profiles, we’ll help you split sheets or use the API directly.

Can I share the plan with stakeholders?

Yes. Share the Google Sheet link. The format is exec-friendly: metrics, audience fit, and forecast ranges in one view.

Will this help me cut pre-flight waste?

That’s the point. Seeing ER%, Avg/Min/Max views, and audience geo/age in one place makes low-signal creators obvious — so you reallocate before contracts go out.

Stop copying reports. Start choosing winners

We pull the creator data into one Google Spreadsheet, so you can easily analyze, compare, decide, and prove whom to collaborate with in minutes.
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