Mediaplan builder

From scattered tabs to a signed-off plan

Turn creator links into one Google Sheet of comparable stats and view forecasts.

Google Sheet media plan with creator links, followers, engagement rates, views and audience credibility

Mediaplan builder: Instagram, YouTube and TikTok creators on the same numbers, in one sheet

Featured in Influencer Marketing Hub Top Platforms 2026 • 5.0 on Capterra

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Every column, filled in automatically

Paste a profile link and the builder fetches the same fields for every creator, so nothing gets left off the sheet because someone forgot to screenshot it.

instagramyoutubetiktokLinkFull nameFollowersER%Min views (30d)Avg views (30d)Max views (30d)Posts per monthAvg likesAvg commentsGender splitAge bucketsTop countries & citiesEmailWhatsAppPhoneReports slot

Three jobs, one sheet

What the sheet does before the meeting

A1

Compare every creator’s numbers

Save hours on manual research

Every creator lands in the same grid, so you check them side by side without jumping tabs.

B1

Forecast your campaign results

Make better calls with a full picture

Min/avg/max view ranges give you a conservative-to-optimistic band you can defend to a client.

C1

Pitch it to your boss or client

Cut pre-flight waste

Share the Google Sheet link. Metrics, audience fit, and forecast ranges sit in one exec-friendly view.

Built for agencies, brand teams and growth teams

One platform, three different Monday mornings

Influencer agencies

Less time formatting, more time on the call

Five clients, five briefs, and a different angle for each? Keep the work separate per brand so nothing bleeds between accounts, and hand the account team something they can forward without rebuilding it first.

DTC & consumer brand teams

Proof you can show, not just claim

Launching with no campaign history to lean on? Start from data instead of a hunch, and let the first campaign leave you with a benchmark the second one can be measured against.

Growth & acquisition teams

Numbers the rest of your stack understands

Leadership wants efficiency, not screenshots? Every creator comes with the same metrics you already report on elsewhere, so influencer spend sits in the same conversation as the rest of acquisition.

More tools to save time and boost results

Influencer Search

Find creators across Instagram, YouTube and TikTok in a 375M-profile database, with 13+ filters for audience fit, engagement quality, and location.

Read more about Influencer Search

Influencer Analysis

Analyze each creator’s profile and audience in one view: average likes, shares, views, engagement rate, post themes, plus audience age and location.

Read more about Influencer Analysis

API integration

The IQFluence API provides audience demographic and psychographic attributes for Instagram, YouTube and TikTok, with user lookups by ID or username.

Read more about API integration

Before you paste your first link

Link, full name, followers, ER%, min/avg/max views (last 30 days), posts per month, avg likes, avg comments, gender split with age buckets, top countries & cities (with %), plus outreach fields (email, WhatsApp, phone, Skype, Kakao, WeChat, Viber) and a reports slot.

Instagram, YouTube, and TikTok, standardized into one grid so you can compare creators side by side without jumping tabs.

The sheet pulls the most recent 30-day performance. Paste a profile link and you’ll see updated stats in seconds. Re-check any time to refresh.

ER% is based on last-30-day averages (likes plus comments relative to followers). Min/avg/max views are derived from the distribution of that creator’s recent posts, giving you a conservative-to-optimistic band you can defend.

It upgrades it. You still live in Google Sheets, but the metrics auto-populate, no manual copy and paste from screenshots or reports.

Mediaplan Builder is for pre-flight planning and comparison. Campaign Monitoring tracks live posts and calculates CTR/CPC/CPM/ER% post-launch. Use them together: plan, approve, monitor.

Your API key lives in the sheet’s API tab and is used only to fetch metrics for the profiles you input. Remove or rotate it any time. Access follows your Google sharing settings.