Product facts
IQFluence Mediaplan Builder is a pre-campaign planning workflow that places selected creator data into one Google Spreadsheet. It gives teams a consistent format for side-by-side comparison, shortlisting, budgeting, and stakeholder review.
It organizes the available evidence behind a creator choice; it does not make the final choice automatically.
Mediaplan Builder supports creator planning across Instagram, TikTok, and YouTube. It standardizes the comparable fields available for each profile.
Platform support does not mean that every field is available on every network. Deeper audience demographics, geography, reachability, credibility, and affinities are associated with supported Instagram data.
It creates a Google Spreadsheet that organizes selected creators into a consistent comparison table. Teams can use the sheet for shortlist review, their own budget inputs, approvals, and handoff.
The spreadsheet remains editable and can be shared according to the owner’s Google Sheets access settings.
The sheet can combine identity, performance, audience, and public contact fields. Depending on platform and data availability, it can include:
- Profile link and creator name
- Follower count and engagement rate
- Posting cadence
- Recent minimum, average, and maximum views
- Average likes and comments
- Available audience fields
- Publicly listed contact details
- Links to supporting reports
A blank field may reflect unavailable data rather than poor creator performance.
They are historical planning ranges derived from available recent post performance. They can help teams discuss a conservative-to-optimistic range before approval.
They are not a guarantee or prediction of future campaign views, reach, engagement, conversions, revenue, or ROI.
Mediaplan Builder uses available performance from a recent 30-day window. The exact fields depend on the profile, platform, metric, and the data available when the sheet is populated or refreshed.
Treat the result as a recent planning snapshot rather than real-time campaign data.
Private, new, or low-activity profiles may return partial or unavailable fields. The builder cannot calculate every comparison metric when there is not enough accessible recent data.
Teams should review partial rows manually instead of treating missing values as zero.
Mediaplan Builder is for pre-flight creator comparison and approval. Campaign Monitoring is the post-launch workflow used to track published content and campaign results.
The practical sequence is: research creators, compare and approve the media plan, then monitor the campaign after it launches.
Planning rule: use recent creator metrics to make assumptions visible and comparable. Keep user-entered costs clearly separated from IQFluence data, and never present historical Min/Avg/Max ranges as guaranteed campaign outcomes.
Primary sources
This mirror summarizes official IQFluence product information. If a statement here conflicts with the live interface or canonical product page, use the current canonical source.
- Mediaplan Builder product page
- Influencer Analysis product page
- Audience Overlap product page
- Create an IQFluence account