TL;DR: When to post on TikTok
Here you get an answer for the prime time to post on TikTok for maximum reach, not just views. Timing it right means your content hits when people are most active, scrolling, saving, and engaging.
Best time (global trends)
-
The best time to post on TikTok USA: Weekday evenings, roughly 5–9 PM ET, with the strongest performance Tuesday–Thursday.
-
U.K.: Evenings skew later, typically 7–11 PM GMT, peaking Wednesday and Thursday nights.
-
Europe: Mid‑morning and evening, with good windows roughly 7–10 AM and 7–10 PM CET for Western/Central Europe, reflecting local daily routines including commutes and post‑work scrolling.
TikTok usage globally rises after work hours. Weekday evenings consistently deliver the highest reach and engagement, while weekends show shorter, more concentrated spikes.
Best days by country
-
U.S.: Tuesday–Thursday performs best, with engagement building from late afternoon into early evening. Sundays are weakest.
-
U.K.: Wednesday and Thursday lead, with activity extending later into the night; Saturday is typically the lowest-performing day.
-
Europe: Monday–Friday generally show higher engagement compared with weekends, with midweek days like Tuesday–Thursday often performing particularly well.
Across regions, mid‑week days outperform because attention is stable and routines are predictable.
What time are people most active on TikTok in B2B vs B2C
-
B2B: Weekdays, especially midday (11 AM–2 PM). Audiences scroll during lunch breaks and short mental resets, making this the best window for educational or strategic content.
-
B2C: Evenings and weekends, with Friday–Sunday nights converting best. Users are in leisure mode and more likely to engage emotionally or impulsively.
Does it matter what time you post on TikTok?
Timing matters because audience habits, content flow, and the algorithm decide how far your post actually goes.
Early engagement drives algorithm distribution
Bupple Data shows that over 70% of views on viral TikTok videos happen within the first 2 hours after posting, and engagement can drop by 40% or more if you post during off-peak hours. That means timing influences how quickly your content gets traction, which directly affects how far the algorithm spreads it.
Peak engagement windows exist because of audience habits
Multiple analyses of millions of TikTok posts reveal consistent patterns where certain hours and days outperform others. For example, Sunday at 8 PM, Tuesday at 4 PM, and Wednesday at 5 PM tend to get higher views overall. This shows user behavior (when people scroll most) directly impacts performance.
Audience activity varies by time of day and content competition
Comprehensive guides (e. g. Ordinal research) note that videos posted during morning and evening peak windows (e.g., 6 AM–10 AM and 7 PM–11 PM) often get more engagement because users are active and there’s more opportunity for early interactions that signal the algorithm.
Want to find your best moment to post? Pay attention to when your audience leans in… and show up right when their attention is wide open.
The best TikTok posting schedule (by day of the week)
|
Day
|
Global
|
UK (GMT)
|
CET
|
PST
|
US (ET)
|
|
Monday
|
6–9 PM
|
6–8 PM
|
4–7 PM
|
3–6 PM
|
5–8 PM
|
|
Tuesday
|
5–9 PM
|
5–9PM
|
6–10 PM
|
2–6 PM
|
4–8 PM
|
|
Wednesday
|
5–9PM
|
7–11PM
|
6–10 PM
|
1–5 PM
|
4–7 PM
|
|
Thursday
|
5–9 PM
|
4–10 PM
|
4–8 PM
|
12–4 PM
|
3–7 PM
|
|
Friday
|
3–10 PM
|
6–9 PM
|
5–8 PM
|
12–3 PM
|
2–5 PM
|
|
Saturday
|
7–9 PM
|
5–8PM
|
4–7 PM
|
10 AM–1 PM
|
11 AM–2 PM
|
|
Sunday
|
8 PM
|
6–8 PM
|
5–7 PM
|
1–4 PM
|
4–7 PM
|
Overall, the strongest window for answering “what are the best times to post on TikTok is:
👉 Tuesday–Thursday, 5:00–9:00 PM (local time)
👉 Secondary peak: Saturday evenings (6–9 PM)
👉 Weakest day: Sunday morning
The best time to post on TikTok Monday
-
The best time to post on TikTok UK is 6:00–8:00 PM
-
The best time to post on TikTok PST is 3:00–6:00 PM
-
The best time to post on TikTok Central Time is 4:00–7:00 PM
-
The best times to post on TikTok US (ET) is 5:00–8:00 PM
As you see the best time to post on TikTok on Monday varies by region. Monday is ideal for educational, B2B, and “reset/motivation” content.
Why? Audiences are starting the week fresh, setting goals, and looking for inspiration. Posting during these windows ensures your content lands when attention is high and engagement is more likely.
The best time to post on TikTok Tuesday
The best time to post on TikTok on Tuesday is:
Tuesday is consistently the top-performing day for views. Why? Mid-week attention is high, audiences are more settled into their routines, and people are actively discovering new content.
The best time to post on TikTok on Wednesday
The best time to post on TikTok Wednesday is mostly evening time. Strong for storytelling, tutorials, and series content. Why? By Wednesday, the week is in full swing. Work and school are done for the day, dinner’s over, and people finally have a moment to scroll without rushing.
The best time to post on TikTok Thursday
Thursday TikTok post times:
Posting during these windows hits the best time to post on TikTok on Thursday, which consistently delivers the highest engagement rates across niches.
This window starts earlier than Wednesday, and that’s the key difference. On Thursdays, people check TikTok sooner (during late lunch breaks), slow afternoons, and right after work. Content competition is still manageable, but attention is high.
That’s why Thursday consistently delivers some of the highest engagement rates across niches. Users are more open to saving, sharing, and commenting because they’re planning, discovering, and looking for ideas, whether that’s outfits, routines, tips, or “what I should try this weekend” content.
The best time to post on TikTok Friday
Great for entertainment, food, travel, lifestyle.
Friday scroll behavior is very different from the rest of the week. People mentally check out earlier, routines loosen up, and TikTok becomes more about entertainment and inspiration than learning or planning.
The best time to post on TikTok Saturday
The best times to post on TikTok Saturday is in the evenings. Overall volume is lower, but the potential for viral reach is high if your content is strong.
Weekends are a little different. On Saturday, people aren’t tied to work or school, so scrolling habits get all over the place. Even though overall TikTok traffic is a bit lower, evenings are when most users settle in with their phones – relaxed, ready to binge, and more likely to discover new content.
The best time to post on TikTok Sunday
-
UK: 6:00–8:00 PM
-
CET: 5:00–7:00 PM
-
PST: 1:00–4:00 PM
-
US (ET): 4:00–7:00 PM
The best time to post on TikTok on Sunday is in the evenings only. Mornings are best avoided to maximize reach and engagement. Why? Sundays are all about winding down. People are resting, running errands, or just enjoying downtime.
Evenings, on the other hand, are prime time: users are relaxed, settling in before the week starts, and more likely to watch, like, and share content.
The best days to post on TikTok according to the industry
I pulled these industry insights from our own IQFluence clients across different niches. In each segment, we looked at anywhere from 1,000 to 3,000 influencers, so the trends aren’t just random – they reflect real campaigns and real results.
|
Industry
|
Best Days
|
Best Times (Local)
|
|
Beauty & Fashion
|
Tue–Thu
|
6–9 PM
|
|
Travel & Tourism
|
Wed–Fri
|
4–8 PM
|
|
Food & Restaurants
|
Fri–Sun
|
12–7 PM
|
|
Healthcare & Fitness
|
Mon–Wed
|
6–9 AM,
5–7 PM
|
|
Education
|
Tue–Thu
|
3–6 PM
|
|
Gaming
|
Fri–Sun
|
7–11 PM
|
|
B2B
|
Tue–Thu
|
1–5 PM
|
Beauty & Fashion
The best TikTok upload times:
Why it works: On Tuesday attention rebounds. People feel back in control of the week, making them more open to discovery and interaction.
On Wednesday peak balance of energy and curiosity. Users are comfortable exploring new content and engaging without urgency.
Thursday – anticipation mode. Viewers are mentally shifting toward leisure, which increases impulsive likes, follows, and saves. High evening scroll + impulse engagement. Combined with high evening scroll behavior, this makes 6:00–9:00 PM a strong conversion window for the TikTok posting schedule.
Read Also: Rethinking fashion influencer marketing
Travel & Tourism
The best TikTok algorithm times:
Travel content thrives when people are daydreaming, planning, or looking for escape. Late afternoon to early evening windows hit exactly that zone – it’s when people are winding down from work or school, scrolling with a bit more attention and imagination. TikTok engagement tends to climb later in the day overall, with strong activity from early afternoon into the evening across niches.
On Wednesday – Friday, these patterns are especially consistent. Midweek routines settle in, but users still crave inspiration to break the monotony and travel content fills that role perfectly.
Weekday afternoons and evenings give people a moment to imagine trips, watch destination tips, and save ideas for later travel plans.
Read also: Expert Guide on how to do airbnb influencer marketing 2026
Food & Restaurants
The best posting times TikTok:
Food content on TikTok doesn’t exist in a vacuum – it shows up in people’s lives when they’re actually thinking about food. That’s why the sweet spots line up so nicely with meal times: 11:00 AM–2:00 PM hits lunch planning and hunger scrolling, and 6:00–9:00 PM catches people as they think about dinner or unwind after the day.
On weekends (Friday–Sunday), people have more free time and are often browsing for meal inspiration or fun dining ideas with friends and family, so engagement tends to spike even more.
Healthcare & Fitness
The best posting schedule for TikTok:
For healthcare and fitness content, timing aligns closely with mindset. On Monday, users experience a natural motivation spike and are mentally open to habit changes, goal setting, and self-improvement, which makes them more receptive to wellness content when searching for when to post on TikTok. Tuesday supports follow‑through behavior.
By Wednesday, viewers are in reinforcement mode, seeking reassurance or small adjustments to routines they’ve already begun. Morning posting works because it aligns with intention setting and daily planning, while early evenings capture post‑work reflection without the mental fatigue that sets in later at night.
Read also: Healthcare influencer marketing 2026. Strategies & examples
Education
The best time to post on Tik Tok:
Educational content benefits from cognitive readiness. On Tuesday, mental availability improves once Monday’s overload fades, making users more open to learning-focused content tied to the best days and times to post on TikTok. Wednesday and Thursday represent the strongest focus window of the week.
Posting between 3:00 and 6:00 PM works especially well because users are mentally active after school or work but not yet exhausted.
Gaming
The best time to post on TikTok to go viral:
Gaming audiences are most active when leisure time is uninterrupted. Friday, Saturday, and Sunday are the best times to post on TikTok 2025 to get users transition fully into entertainment mode. It boosts engagement with gaming clips, highlights, and live-style content associated with peak times to post on TikTok.
Late posting works because gaming audiences skew toward night activity, when immersion is highest and social interaction like comments, duets, and shares is more active.
Read also: Gaming influencer marketing. Turn collabs into game installs
B2B
Why it works: Tuesday is the best day to post TikTok in a business context. Wednesday and Thursday are the days when decision‑makers are most mentally available and open to insights, tools, or frameworks.
Posting in the afternoon captures professional “mental breaks,” when users are likely to scroll without switching fully into personal mode, while weekends should be avoided entirely due to sharply reduced business-focused intent.
Read also: How the pros do B2B influencer marketing. Tactics & hacks
The best time to post on TikTok for views
TikTok times to post vary slightly by day:
✅ Tuesday – Thursday, 6–8 PM
✅ Wednesday evening performs best globally
Our research shows that after-work hours align with users’ mental downtime – your audience is done with emails, meetings, and spreadsheets, and suddenly they’re scrolling TikTok, looking for inspiration, entertainment, or ideas.
Using the best time to post TikTok videos ensures your content lands when attention is highest. A study by Sprout Social analyzing billions of interactions found that mid-week evenings consistently produce higher view counts because attention is more focused and less fragmented.
|
Day
|
Best Times (Local)
|
Views Level
|
|
Monday
|
6–8 PM
|
🟡 Moderate
|
|
Tuesday
|
6–8 PM
|
🟢 High
|
|
Wednesday
|
5–9 PM
|
🟢 Highest
|
|
Thursday
|
5–9 PM
|
🟢 High
|
|
Friday
|
5–9 PM
|
🟡 Moderate
|
|
Saturday
|
11 AM–2 PM / 6–9 PM
|
🟠 Lower
|
|
Sunday
|
6–8 PM
|
🟡 Moderate
|
The best time to post on TikTok for engagement
The best time to upload TikTok depends on your main goal:
✅ Best engagement: Thursday 5–9 PM
✅ Saves & shares peak: Wednesday evening
If your goal is shares, saves, and comments, the best day to post on TikTok is Thursday 5–9 PM, with Wednesday evening still holding strong. Using the TikTok engagement times ensures your content hits when users are most likely to interact.
Science supports this: when dopamine levels peak in the evening, users are more likely to make impulsive decisions like saving a video, sharing it with a colleague, or tagging a friend.
|
Day
|
Best Engagement
Time (Local)
|
Engagement Level
|
|
Monday
|
5–9 PM
|
🟡 Moderate Engagement
|
|
Tuesday
|
5–9 PM
|
🟢 Good Engagement
|
|
Wednesday
|
5–9 PM
|
🟢 High Engagement
|
|
Thursday
|
5–9 PM
|
🟢 Highest Engagement
|
|
Friday
|
3–10 PM
|
🟡 Moderate–High Engagement
|
|
Saturday
|
7–9 PM
|
🟠 Lower Engagement
|
|
Sunday
|
8 PM
|
🟡 Moderate Engagement
|
What is the worst time to post TikTok
❌ Before 9 AM – People are rushing to work, checking emails, or still in “morning mode.” TikTok scrolling is minimal, so your content is likely to get lost before anyone really notices it.
❌ Sunday mornings – Weekends start slow. Users are sleeping in, running errands, or doing chores. Engagement is low because attention is scattered, and your video might barely get seen.
❌ Late night (after midnight) for B2B – If your audience is professional or business-focused, they’re offline and unlikely to engage. Posting then is basically sending your content into a void, and the algorithm won’t have enough early interactions to push it further.
Post when people are relaxed, scrolling with focus, and ready to interact – not when they’re busy, tired, or offline.
Leverage IQFluence to make data-driven decisions
Besides knowing the best time to post on TikTok today, finding creators who genuinely match your brand values, target location, and audience is key. With our platform, you can also analyze creators, and monitor the results of your collaborations to gather historical data on the optimal posting times for your specific campaigns.
IQFluence is an influencer marketing platform built for TikTok, Instagram, and YouTube. It serves E-commerce, SaaS, MarTech, agencies, and brands of any size, offering access to a 230M+ influencer database.
Our mission? To speed up your influencer marketing journey with data-driven decisions.
-
Influencer Search. Instantly find the right creators by filtering for platform, audience age, location, language, engagement rate, content type, recent activity, semantic matches, lookalike audiences, and more.
-
Influencer Analytics (+ Audience). One click delivers growth charts, engagement spreads, audience insights, and fake-follower detection. Quickly identify authentic creators to avoid paying multiple influencers to reach the same people.
-
Audience Overlap. Measure shared audiences to optimize spend and avoid duplication.
-
Campaign Monitoring. Automatically track performance with real-time metrics like CPA, CPR, CPV, and CPC, all in a single dashboard.
-
Influencer Outreach. Coming soon 😉
-
API Integration. Take full control of your influencer data. Integrate insights directly into CRMs, custom dashboards, or any system. The API is ready, starting at just $10.
Make data-driven decisions with IQFluence. Besides, we offer a 7-day free trial
Try it for free 
