List of influencers on Instagram to boost your product sales

We’ve handpicked this list of top Instagram influencers using real performance data, not guesswork. Each profile below comes with verified audience analytics — engagement rates, follower count, bio highlights, and more — so you can spot who’s a perfect fit for your brand. No fluff, just creators ready to make your next launch a hit.

Last date updated: September 9, 2025 · 09:14.
To see all results (with even more data), start a free trial. Or, learn how to find Instagram influencers
  • Find your perfect match on Instagram
    Stop scrolling through endless names. With IQFluence’s 13+ smart filters, you’ll get a custom list of famous Instagram influencers tailored to your brand in minutes.
  • Too many creators, not enough time?
    Use IQFluence’s advanced filters to cut the noise and see only popular Instagram influencers who align with your brand and goals.
  • Your next collab could be here
    Stop scrolling and start matching. In minutes, IQFluence’s filters deliver a handpicked list of creators built for your brand.
  • Find your perfect match on Instagram
    Stop scrolling through endless names. With IQFluence’s 13+ smart filters, you’ll get a custom list of famous Instagram influencers tailored to your brand in minutes.
  • Too many creators, not enough time?
    Use IQFluence’s advanced filters to cut the noise and see only popular Instagram influencers who align with your brand and goals.
  • Your next collab could be here
    Stop scrolling and start matching. In minutes, IQFluence’s filters deliver a handpicked list of creators built for your brand.

Your Criteria. Your Influencers. Your Win

Skip generic lists — define your audience and campaign goals, and we’ll deliver the biggest Instagram influencers who fit like a glove.

FAQs

How to choose an ideal Instagram influencer for a collab?

Look beyond follower count. Check engagement rate, audience demographics, content style, and past brand partnerships. If their audience mirrors your target customer and their content aligns with your brand tone, you’re golden. Bonus: verify authenticity with audience quality tools to dodge fake followers.

Who is the most popular Instagram influencer?

As of now, that crown goes to Cristiano Ronaldo, with well over 600M followers and global reach across sports, fashion, and lifestyle audiences.

Who is top 5 on Instagram?

Currently:

  • Cristiano Ronaldo

  • Lionel Messi

  • Selena Gomez

  • Kylie Jenner

  • Dwayne “The Rock” Johnson

These five dominate across niches — from sports to beauty — making them mega-collab magnets.

Who is the highest paid influencer on Instagram?

Cristiano Ronaldo leads here too — charging over $2M+ per sponsored post, thanks to unmatched reach and multi-industry appeal.

Who is the top 50 followers on Instagram?

It’s a constantly shifting list featuring athletes, celebrities, and creators like Kim Kardashian, Ariana Grande, Virat Kohli, and Billie Eilish. A smart brand tracks this because engagement and audience relevance matter more than raw rank.

Who is the most followed celebrity on Instagram?

Cristiano Ronaldo again — he’s the top-followed human on the platform, with an audience that spans continents and age groups, making him the ultimate global influencer.

Find more influencers on YouTube and TikTok

Don’t limit yourself to one platform. Checkout our list of the best performing influencers on.