- Followers110m
- Engagement rate6.09%0.2% — average median
- Average likes179k
United States
22.7%Brazil
6.29%United Kingdom
6.29%Indonesia
6.17%
We’ve done the digging so you don’t have to. This list of top youtubers is built from verified, up-to-date data — not guesswork. Scroll down to explore detailed profiles with audience analytics, engagement rates, subscriber counts, bio highlights, and everything you need to decide who’s worth your next collab 👇
“Best” is all about your lens — for global reach and viral consistency, it’s hard to beat MrBeast. But in marketing, the best YouTuber for you is the one whose audience matches your buyer persona and whose content style aligns with your brand voice.
As of 2025:
T-Series – music giant with massive India-based audience.
MrBeast – challenge and philanthropy king.
Cocomelon – kids’ nursery rhymes and animations.
SET India – TV show clips and entertainment.
Kids Diana Show – family-friendly kids’ content.
The top 5 above, plus: PewDiePie, Vlad and Niki, Like Nastya, 5-Minute Crafts, and Zee Music Company — covering everything from gaming to DIY hacks.
T-Series was the first to cross 100M, followed by PewDiePie. Now MrBeast, Cocomelon, and a few other entertainment channels are comfortably in nine-digit territory.
MrBeast smashed that milestone in record time, riding viral stunts, massive giveaways, and hyper-shareable challenges that exploded on TikTok and Instagram too.
MrBeast again — Forbes pegs his annual revenue well north of $100M, fueled by AdSense, merch, brand partnerships, and spin-off ventures like Feastables and Beast Burger.