- Followers74m
- Engagement rate10.91%0.32% — average median
- Average likes6m
United States
22.63%Brazil
9.29%Mexico
8.13%Philippines
3.92%
We’ve done the heavy lifting — scanning TikTok for the most popular creators who can actually move the needle for brands. This list isn’t just names and pretty faces. You’ll see their engagement rates, follower counts, audience demographics, and bio insights — everything you need to spot the perfect popular TikTok influencers for your next launch 👇
Right now, Khaby Lame rules TikTok with over 160M followers. He’s famous for his deadpan, wordless reaction videos that resonate globally — no language barrier, huge reach.
Think Khaby Lame, Charli D’Amelio, Bella Poarch, Addison Rae, and Zach King. They dominate trending content, pull millions of views, and set the tone for platform trends.
Khaby Lame holds the crown, proving you don’t need complex content to win — just a unique hook, consistent posting, and mass appeal across cultures.
It shifts monthly, but your A-list often includes Khaby Lame, Charli D’Amelio, Bella Poarch, Addison Rae, MrBeast, Zach King, Kimberly Loaiza, and Dixie D’Amelio — plus breakout stars rising fast.
Addison Rae has topped income lists, pulling in millions through brand deals, product lines, and acting gigs. Lesson? Diversify your monetization beyond TikTok ads.
Start with your goal — sales, reach, or awareness. Then match audience demographics, engagement rate, content style, and niche. Pro tip: big names aren’t always the best converters.
Manually? Hours of scrolling. With IQFluence? Minutes. Use filters for location, topic, keywords, audience data, and engagement to get a curated match list instantly.
Look for consistent engagement, authentic comments, and steady growth. Tools like IQFluence analyze follower quality so you can dodge inflated or bot-heavy accounts.
For big accounts, 2–5% is solid. Smaller, niche creators can hit 8–12%. Remember — engagement beats follower count for predicting campaign success.