15 Companies Using Influencer Marketing: What Brands Did Well

What counts as “a brand using influencer marketing”

Now, let’s switch to definition to be sure we are on the same page. I like to think of it in four buckets, and this helps you see where you fit, whether you’re a brand or a creator.

1. Sponsored placements (fixed fee). This is a classic. You pay a creator a set rate, they post the content, and that’s it. Think Instagram posts, TikTok videos, or YouTube mentions. The magic here is in the deliverables and making sure the FTC disclosure is there. 

2. Affiliate marketing links + promo codes (rev share). Here, creators earn a cut of what they drive. Promo codes, trackable links, and affiliate dashboards all come into play. It’s performance-driven, and it’s a great way to motivate creators because the better the content performs, the more everyone wins.

3. UGC licensing (brands running content as ads). Some creators let you take their content and run it as your own ads. This is where usage rights and content licensing come in. You can take an influencer’s TikTok or Instagram post and amplify it with paid dollars, sometimes called Branded Content Ads or Spark Ads on TikTok. It feels organic but is powered by paid amplification.

4. Whitelisting / creator ads (paid through creator handle). You run paid campaigns through the creator’s handle, using their profile and audience to amplify the content. Brands get the benefit of the creator’s credibility, and creators usually get whitelisting permissions and sometimes extra compensation. It’s like turning a social post into a mini-ad machine without losing that authentic vibe.

Now, let’s dive into strategy top brands working with influencers use 👇

How many brands use influencer marketing

Per Socialplug, 64 % of brands report using influencer marketing in 2025 according to recent industry data. Socialplug

On the budget side? About 26% of brands now allocate more than 40% of their marketing dollars to influencer/creator content, showing these programs are moving into real marketing muscle rather than being a side project. marketingltb.com

Translation? That tells you the adoption rate isn’t a niche experiment anymore, but how companies think about growth, awareness, and community building.

Brands that use influencer marketing bad

Influencer marketing looks easy from the outside. Post goes live. Likes roll in. Sales magically spike.
And then you run one campaign… and suddenly your comment section is on fire, your ROAS is sad, and your CEO is asking why you paid 40 creators to say 40 different things.

So, yeah — not each of the companies who use influencer marketing nails it. Sometimes it backfires. Not because “influencer marketing doesn’t work”… but because the setup was broken.

Here are five real, public examples of brands that used influencer marketing badly — and the specific mistakes that turned a campaign into a cautionary tale.

Lord & Taylor — “product bomb” without clear disclosure (FTC)

What happened: Lord & Taylor coordinated a big Instagram push for its Design Lab collection. The FTC said the brand paid 50 influencers (and gave them the dress) to post in the same period — but the posts didn’t clearly disclose the material connection (paid/gifted). The FTC also flagged a paid Nylon-native-style piece that looked “editorial” rather than sponsored.

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Why it’s bad (in detail):

• Deception by omission: The audience thinks “independent style pick,” but it’s actually compensated promotion.

• Artificial consensus: When dozens of influencers post the same item at once, it creates a “everyone’s wearing this” effect — which is exactly why disclosure matters.

• Regulatory risk + long tail trust damage: FTC action is the obvious problem. The bigger one is audience skepticism: future creator posts get viewed as ads-first.

Warner Bros. (Shadow of Mordor) — paid gameplay praise, disclosures that didn’t land (FTC)

What happened: Warner Bros. paid online creators to publish positive gameplay content. The FTC said disclosures were not adequately clear/visible (often buried where viewers wouldn’t notice) while the videos collectively drew millions of views.
Why it’s bad (in detail):

• The “placement problem”: A disclosure that’s technically present but easy to miss doesn’t protect consumers.

• Influencer incentives skew the review: If the campaign structure pushes “positive-only” vibes, content starts to look like reviews while behaving like ads.

• You poison your own earned media: Viewers stop trusting creator recommendations in that category — which raises CAC later because you have to pay harder for belief.

CSGO Lotto — influencers promoting a site they owned + paid others (FTC)

What happened: Two major gaming influencers promoted a gambling site they jointly owned, and the FTC said they presented endorsements as if they were independent opinions. The FTC also said they paid other influencers (reported ranges into the tens of thousands) to promote it, again without proper disclosure.

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Why it’s bad (in detail):

• Conflict of interest on steroids: “I love this product” hits very differently when you own the product.

• Hidden incentives at scale: Paying a second layer of creators without clear disclosure turns the whole campaign into manufactured word-of-mouth.

• Category sensitivity: Gambling/loot-box-adjacent content already sits in a trust minefield. If transparency fails there, backlash is faster and harsher.

Fyre Festival — influencer hype sold a luxury fantasy the operation couldn’t deliver

What happened: Fyre Festival used high-profile influencers/models to promote a luxury “once-in-a-lifetime” event that famously collapsed in execution. Part of the backlash centered on how promotional posts felt like authentic lifestyle endorsements while the reality was chaos and under-delivery.

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Why it’s bad (in detail):

• Influencer marketing amplified a promise gap: Influencers didn’t just “advertise.” They validated the experience with social proof.

• Due diligence failure: When the product is an event/experience, creators’ credibility becomes collateral damage if the logistics aren’t real.

• The campaign becomes the evidence: Screenshots + posts outlive your apology. The influencer content becomes the receipts people share when trust breaks.

Bootea x Scott Disick — the copy-paste fail that exposed the “script”

What happened: Scott Disick accidentally posted the brand’s instructions (telling him what time to post + what caption to use) in the actual Instagram caption. It went viral because it made the endorsement look fully manufactured and careless.

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Why it’s bad (in detail):

• Authenticity faceplant: The audience sees the puppet strings — instantly.

• Process/QA failure: No review step, no “does this read human?” check, no compliance check before publishing.

• Brand association risk: Even if people laugh, the brand gets filed under “cheap, spammy, paid-post energy,” which is hard to unwind.

What brands are doing influencer marketing well

Here’s a quick roundup of the companies we dug into in detail in this article. Think of it as the highlights from our deep dive into who’s doing influencer marketing right and why it works.

Airbnb

Does Airbnb partner with creators? Absolutely. It is a global online marketplace for lodging, vacation rentals, and experiences. They connect travelers with unique stays around the world, from city apartments to countryside villas.

Their audience? Airbnb targets travelers of all kinds, from solo adventurers and couples to families and luxury seekers. 

Airbnb works with a range of creators — from micro-influencers who can reach highly engaged niche audiences, to macro- and mega-influencers like lifestyle and travel stars who can create broad awareness campaigns.

Notable example of a collab with Alfiyakarimkhan

One standout collab was with Alfiya Karim Khan, a lifestyle and fashion influencer known for showcasing luxurious trips and getaways to spots like Dubai, Greece, Thailand, and beyond.

Her audience? People hunting for luxury recommendations and travel inspo.

So teaming up with Alfiya was a no-brainer. Her content style is sleek, aspirational, and visually stunning — the kind of feed that makes viewers stop scrolling and picture themselves in those destinations.

Their collab format?

The campaign centered on an Instagram Reel where Alfiya showcased a hotel from every angle. The twist? She used split-screen visuals to show the inside and outside simultaneously, helping viewers evaluate the rooms, surroundings, and the view from the window all at once.

The hook? She also added interactive polls to boost engagement. The hosted hashtag signaled that she received a complimentary stay in exchange for content.

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Results?

• 517M+ views (!!!)

• 1.5K+ comments

• 929K+ likes

Why it worked?
The split-screen concept was genius because it instantly grabs attention. The interactive polls added an extra call-to-action, keeping viewers engaged and making the experience feel participatory rather than passive. 

Gymshark

Gymshark is one of those fitness brands that use influencer marketing you have heard about. The one both elite athletes and everyday gym lovers choose. It’s known for smart designs, high-performance gear, and influencer-led buzz that keeps it dominating the fitness scene.

Their audience?

Women and men who see the gym as therapy. They’re into self-improvement, body positivity, and feeling confident while working out. Sound familiar? That’s also Whitney Simmons’ crowd.

Gymshark usually collaborates with macro creators and also micro fitness creators who already live the Gymshark lifestyle. 

Instead of random sponsorships, Gymshark focuses on long-term partnerships with creators whose values naturally align with the brand. That’s where Whitney Simmons fits in perfectly.

Notable example of a collab with Whitney Simmons

Whitney is a mega fitness influencer whose content feels like a mix of workouts, meal inspo, and real-life moments. The best part? It never feels forced. Watching her content feels like chatting with a friend over coffee before heading to the gym. 

Their collab format? Gymshark didn’t just put Whitney in front of the camera and call it a day. They brought her into the creative process. Instead of simply promoting the product, she helped design it.

Together, they launched the Adapt Collection, a soft, flattering lineup of sports bras and leggings in four colors: pink, black, blue, and brown. Whitney shared behind-the-scenes moments, workouts wearing the pieces, and personal stories about confidence and strength. It felt personal, not promotional.

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Results?

• 1.3K+ comments flooded her post, packed with hype, love, and “take my money” energy

• The collection sold out within hours

• It became one of the most talked-about collabs in the fitness and wellness space

Why did it work?
The real sales trigger was simple: Whitney could genuinely say, “I helped design this.” That changed everything.

From a marketing psychology perspective, this campaign illustrates self-congruity and the match-up hypothesis in action. Conversion tends to peak when the influencer’s image, the product’s meaning, and the consumer’s self-concept all align. 

In other words, the closer the “fit,” the stronger the persuasive effect, because cognitive dissonance is minimized. Consumers feel that buying the product is consistent with who they are, not just a transaction.

It’s the same psychology behind merch drops: fans aren’t just buying a product, they’re participating in a shared culture.

Feeding America

Feeding America is the largest hunger-relief organization in the U.S. Their mission? Getting surplus food to families who need it most, powered by a massive nationwide network of food banks and local pantries.

Their audience?
Everyday people who genuinely care about fighting hunger: donors, volunteers, brands, creators, and public figures. One of those figures is Tony Robbins.

Notable example of a collab with Tony Robbins

Tony Robbins is a world-famous motivational speaker, entrepreneur, and life strategist. He’s basically the person people turn to when they want to level up their mindset, business, or life in general.

His content delivery? Pure energy. Think powerful storytelling, bold visuals, and straight-to-the-point messaging that makes big, complex ideas feel actionable. Whether he’s on stage, on a podcast, or in a short social clip, he knows how to make motivation feel both personal and urgent.

That’s why the overlap made so much sense. Feeding America reaches people who want to make a real impact, and Tony’s audience already trusts his mission — especially around moments like Giving Tuesday.

Their collab format?
The campaign centered around an Instagram Reel paired with a native IG fundraiser. The hook? A double-match pledge running through December 4.

Robbins promised to triple every public donation, with his personal match capped at $50K. Feeding America kept the message crystal clear with a simple equivalency: $1 = 10 meals.

The post made donating easy, offering two options: the built-in Instagram fundraiser button and a tracked link to FeedingAmerica.org/TonyRobbins for seamless giving and clean attribution.

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Results?
The campaign delivered a strong engagement of 19,000 likes and 474 comments, with a noticeable spike in donations during the match window. In related PR Newswire reporting from early 2024, the partnership had provided over 517 million meals toward the billion‑meal target. 

Why did it work?
The brand’s influencer marketing campaign nailed the psychology: urgency (“Through December 4th, we’ll double-match every dollar” — limited time), clarity (providing 1 billion meals), and trust did the heavy lifting.

On top of that, Tony Robbins’ established partnership with Feeding America provided the proof and purpose needed to turn followers into funders.

Brands can take note: using established credibility, combining emotional triggers with a simple call-to-action, and showing tangible impact are tactics anyone can borrow.

Read Also: Nonprofit influencer marketing: how to plan, run, and measure

Dunkin

One of the most famous brands who use influencer marketing worth looking at comes from the food space. Ever seen a quick-service restaurant truly win over Gen Z? That’s exactly what Dunkin’ pulled off.

Dunkin’ is a global coffee and doughnut brand known for colorful donuts, iced coffee, and a fun, approachable personality that doesn’t take itself too seriously.

Influencers they collaborate with? Macro. 

Their core audience is Gen Z and millennials who basically live on social media. They love brands that feel authentic, energetic, and tapped into culture. Think TikTok-first coffee lovers who crave convenience, clout, and moments worth sharing.

Notable example of a collab with Charlie D’Amelio

Enter Charli D’Amelio, Gen Z royalty with over 157M TikTok followers. They made her part of the menu, not just putting in the ad.

Their partnership format? Her go-to iced coffee order became an official Dunkin’ drink called “The Charli.” The campaign launched with TikTok content, app-exclusive offers, and later expanded into a follow-up drop, “The Charli Remix,” to keep the hype going.

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Results?

•  57% spike in app downloads per Statsocial

• 45% increase in cold brew sales on launch day

• 20% sustained lift after launch

• Millions in estimated revenue

• Charli reportedly earned $100K+ from the deal, plus the ultimate flex: a global menu item named after her.

Why did it work?
The secret sauce was alignment and co-creation. This wasn’t just slapping a celebrity’s name on a product — it was about working together from the ground up. To the audience, it looked like Charli and Dunkin’ were genuinely building something together. Every step of the campaign felt collaborative: Charli was involved in naming, flavor choices, and even the packaging. 

The campaign also rolled out app-exclusive offers, so Dunkin’ transformed restaurant influencer marketing into a full-on cultural moment.

Companies that use influencer marketing like that create experiences and narratives that make audiences feel personally invested in the brand.

Tesla

Electric vehicles, giant batteries, and solar energy, yep, we’re talking about Tesla! Tesla makes next-gen vehicles with a focus on innovation, sustainability, and inclusivity. 

Their audience? Forward-thinkers, early adopters, eco-conscious dreamers, and people with disabilities who want a statement, not just a car.

Notable example of a collab with an influencer

That’s exactly what Martin (@real86hands) brought to life. Martin is a disabled food influencer with 1.2M Instagram followers. His audience? A heartfelt mix of foodies, home cooks, and people who connect deeply with his story.

Collab format?
The campaign featured a sponsored video reel showcasing Tesla’s hands-free driving experience. 

Picture this: Martin is in a Tesla, talking about the Full Self-Driving (FSD) supervised feature. Then comes the mic-drop moment: when it’s time to turn, he just glances to the side, and the car takes over. No hands. Just Martin, his story, and Tesla’s tech seamlessly working together.

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Results?

• 1.8M+ views

• 796 comments

• 23.2K+ likes

Why did it work? 

This Tesla influencer marketing example reinforced the brand’s image as inclusive and innovative because it tapped into the principles of self-congruity and social proof. Martin perfectly aligned with Tesla’s forward-thinking technology, showing that their Full Self-Driving (FSD) feature is accessible to a wider range of drivers.

From a psychological perspective, viewers experienced vicarious self-efficacy: seeing Martin comfortably use hands-free driving increased their belief that they too could safely engage with the technology.

Motrin

Ever heard of Motrin? It’s a go-to pain relief brand for women who want to stay active and keep moving without headaches, cramps, or muscle soreness slowing them down.

Motrin speaks to girls and women who are always on the go and refuse to let period pain or everyday discomfort ruin their plans. They’re looking for fast, effective relief so they can get through the day. 

That’s why Motrin partnered with @nurse.carly, a mid-tier TikTok creator and licensed nurse known for sharing pregnancy and baby tips. Her content is educational but never boring. Her content delivery? It's funny, creative, and super relatable.

The collaboration was a paid TikTok partnership where Carly showed how Motrin Dual Action helps her deal with headaches, menstrual cramps, and muscle soreness. Instead of sounding like an ad, the video felt informative and real, like advice you’d get from someone you actually trust.

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Results?

• 33M+ views

• 14.4K+ likes

• 200+ comments

• 2.4K+ shares

Why did it work?

The campaign nailed the balance between credibility and relatability. Carly’s medical background made the message feel trustworthy, while her funny, approachable, but down-to-earth style kept it engaging.

Read Also: Healthcare influencer marketing 2026: Strategies & examples

Lulus

Let’s dive into a fashion influencer marketing case study. Lulus is a lively U.S. apparel brand known for its feminine, bold style — the kind of pieces that make women feel effortlessly stylish and ready for anything. Lulus is one of those fashion brands that use influencer marketing really smartly.
Their audience? Mostly Gen Z and millennial women who are always hunting for outfit inspo, whether it’s for events, parties, or just everyday life. They love embracing their confident, playful, and feminine side.
Enter Campbell, a family and fashion influencer known for her effortlessly chic and relatable outfit content. Platform? Instagram.

Collab strategy? Affiliate marketing deal, giving her a 20% off promo code [CAMPBELL20] to share in her captions.

The magic, though, was in her Instagram Reel. Campbell modeled a white dress and mini bag from Lulus while casually chatting with her husband, who complimented her look on camera. 

That so sweet, so authentic moment made the content feel real and personal, not just another ad.

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Results?

• 81K+ likes

• 4.1M+ views

• 1,4K+ comments

Why it worked?
It was authenticity meeting aesthetics. The video felt like a genuine couple moment, making both the outfit and the brand relatable.

Campbell didn’t interrupt her content with a hard sell. Instead, the promo code was naturally woven into the moment (a product in use), a casual mention, so viewers felt like they were part of the story, not being marketed to. By aligning the discount with an emotional, lifestyle-driven narrative, Campbell turned casual viewers into shoppers. 

Sony

Sony is a legendary Japanese multinational, famous for its wide range of consumer electronics and entertainment products. Their products? From smartphones and cameras to audio gear and gaming consoles, they cover pretty much every tech base. 

Their audience? 

It’s a mix of professional creators and tech enthusiasts who want innovative, high-quality gadgets.

Notable example of a collab with an influencer

That’s why Sony teamed up with Olle Nilsson, a popular photo and tech influencer, to promote the Sony Xperia 1 IV smartphone. His content delivery? Educating,insightful, and factual.

In a captivating tutorial, Olle ventured into the woods to show how to capture a stunning long-exposure shot using the Xperia 1 IV. He walked viewers through the exact settings and shared practical tips, making it easy for anyone to replicate the effect.

This hands-on, tutorial-driven approach hits the right notes in the tech community, where enthusiasts are always hunting for actionable, creative content they can actually try.

 

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Results?

• 665K views on the Reel

• 250+ comments

• Huge buzz around the Xperia 1 IV

• Helped Sony’s new products go viral in the creator and tech communities.

Why did it work?

Step-by-step education + entertainment + hands-on demonstration = an experience tech lovers can engage with and replicate themselves, driving saves and shares.

The product demo highlighted two key perspectives: the outer design and the professional inner settings. The presentation showed exactly how to configure these settings in a professional environment, using proper lighting and facilities. 

This approach positioned the Xperia as a professional-grade photography tool, rather than an amateur gadget. 

The emphasis on setup, lighting, and real-world usage was key in making the product feel aspirational and credible for a professional audience.

Alo

Alo is a well-known LA-based fitness fashion brand, best known for its yoga wear. The name stands for Air, Land, Ocean, reflecting a lifestyle of movement and mindfulness. Alo blends performance, fashion, and wellness into high-quality apparel.

Their audience? Health-conscious, fashion-forward millennials and Gen Z who prefer a luxury fitness aesthetic.

Notable example of a collab with an influencer

Enter Jin (Kim Seok-jin), a member of the globally famous K-pop group BTS. Known for his vocals, visuals, and charm. Jin’s audience is predominantly Gen Z fans across the globe, a perfect match for Alo’s aspirational, youth-focused branding.

Their partnership format? On February 7, Alo announced Jin as their brand ambassador through a carousel Instagram post, featuring him in various Alo pieces. The photoshoot felt authentic yet stylish, seamlessly aligning with both Jin’s personal aesthetic and Alo’s luxury-fitness image.

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Results?

• 41.2K+ comments

• Expanded brand presence in South Korea

• Strengthened Alo’s positioning as a luxury brand favored by influencers and celebrities.

Why did it work?

The tactic here is ridiculously simple. You just get a photo of a star wearing the brand’s stuff,  that’s it. That’s all you really need when working with celebrities. 

Fans eat that up, they want to feel closer to their idols, and guess what? They’re immediately going to go look for that product. Simple, but genius.

Naturium

Naturium  is one of the skincare brands that do influencer marketing great. And here’s why. 

The brand is known for its science-backed formulas, transparent ingredient lists, and dermatologist-approved approach to skincare. 

Naturium’s audience is made up of skincare-savvy Gen Z and millennials who care about efficacy, education, and clean-but-effective products. 

To reach them, Naturium partners with a mix of micro and macro creators, especially dermatologists, estheticians, and skincare educators who build trust through honest reviews and ingredient-focused content.

Notable example of a collab with @undivided_honesty

So the partnership with Kim (@undivided_honesty) felt very natural. She’s a UGC beauty and skincare creator with 6K+ followers on Instagram. Her content style? Honest, detailed, and rooted in real expertise.

The gifting collaboration came to life through an Instagram carousel, where Kim shared a lip balm review using both video and a series of clean, aesthetic photos. In the caption, she broke everything down (from the formula and texture to the applicator design)

Besides, she didn’t shy away from pointing out flaws, like packaging issues.

The hook? A simple CTA question: “Have you tried these?” paired with a poll. She also tagged the stores where the lip balms could be purchased, making the next step easy for viewers.

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Results? Good for a nano creator!

• 114 comments

• 20 reposts

• 400 likes

Why did it work?

Kim presented the product with clear expertise, explaining the formula, texture, and applicator features, leaving viewers with absolutely no unanswered questions. At the same time, her willingness to critique the balms added a layer of authenticity that made the review feel trustworthy, not sponsored. 

Logitech

Logitech is basically the brand everyone trusts for tech that just works — keyboards that don’t quit mid-email, mice that glide like butter, and webcams that actually make you look good on Zoom.

Their audience? Pretty much anyone who spends a lot of time on a computer: students, remote workers, gamers, content creators. In short, anyone who wants gear that’s reliable and frustration-free.

Notable example of a collab with @Netkendo

Enter @Netkendo, a YouTuber with 6K followers whose content revolves around tech unboxings, reviews, and gadget tutorials. His audience overlaps perfectly with Logitech’s, people who care about performance, precision, and getting the most out of their devices.

Their collab format?
Netkendo created an unboxing + tutorial video featuring the Logitech G Pro X Superlight gaming mouse. He showed how to set it up, highlighted its lightweight design, precision, and customization features, and gave practical tips for using it in gaming. T

he video was short, punchy, and packed with actionable insights — exactly the kind of content tech enthusiasts love.

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Results?

•  417K views
• 6.1K+ likes
• 65 comments

Why did it work?

Short form viral content + unboxing with ASMR + quick tutorial with practical tips = the secret formula.

Sensory appeal, educational value, and authentic product demonstration prove that even a nano influencer with expertise, relatability, and strategy can outperform sheer follower count.

TheLittleDoorla

When it comes to influencer marketing for restaurants, location matters a lot. A great example is this Los Angeles restaurant influencer marketing campaign featuring @thelittledoorla, a high-end French-Moroccan spot with a Mediterranean twist.

Their audience? Think effortlessly chic LA locals like foodies, creators, and culture lovers who are always chasing that elevated-but-intimate dining experience.

Example of a collab with @Almainlosangeles

That same crowd follows @almainlosangeles, a LA-based food and restaurant creator with 34K followers on Instagram. Her content style? Bright, hyper-local, and seriously scroll-stopping.
The campaign centered around a $100 Valentine’s Day giveaway, promoted through an Instagram Reel. Alma showcased the restaurant’s dreamy interior and highlighted a few standout dishes, instantly setting a romantic mood. 

CTA? Yes, she smartly closed the video with these conditions:

• Like the video

• Tag one person in the comments

• Follow both her and @thelittledoorla

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Results?

• 18.6K+ views

•  419 comments

• 20K likes

Why did it work?
First, the fit was spot-on. @thelittledoorla already has that romantic, high-end “hidden gem” energy.

Then there was the timing. Valentine’s Day, the one moment everyone is actively hunting for date ideas, dinner plans, or a cute way to surprise their partner. Add a time-sensitive $100 giveaway, and suddenly FOMO kicks in. It became a “tag your person right now before this ends” moment, naturally driving comments, follows, and buzz.

BeardBrand

Ever heard of a startup barbershop brand for men that blew up fast? Yep, Beardbrand.

Instead of pouring money into paid ads, Beardbrand leaned heavily into influencer marketing — and it paid off. Their strategy was simple but smart: partner with real industry experts, like @berzinsky.

Example of a collab with Greg Berzinsky

Greg Berzinsky is a well-known macro creator and grooming expert, famous for his beard-care tutorials and no-BS approach to men’s grooming.

His content style is clear, authentic, and charismatic. He walks viewers through every step with practical, relatable tips that actually feel doable.
The startup influencer marketing play was a YouTube tutorial where Greg broke down his beard-styling routine, naturally featuring Beardbrand products along the way. He didn’t just promote but educated, seamlessly weaving the products into a routine his audience already trusted.

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Results?

• 4.9M+ views on Beardbrand’s YouTube channel

• 3,730+ comments

• 54K likes

And here’s the real kicker: Beardbrand scaled to $120K per month in revenue within just 18 months of launch, largely driven by paid influencer partnerships.

Why did it work?

Credibility + education + expert creator partnerships =  influencer marketing can outperform traditional ads — by a lot.

By showing his daily routine, this infleuncer created a tutorial that gets shared, saved, and screenshotted, constantly bringing viewers back to watch the video and see the product.

TruSens

Looking for a cool example of an innovative product meeting smart influencer marketing? TruSens fits the bill. They make sleek air-purifying devices that keep your home or workspace fresh without the clunky gadgets that tackle viruses, allergens, and microbes while they’re at it.

Their audience? Basically anyone who cares about the air they breathe: health-conscious individuals, busy professionals, and pet owners who want to keep fur and odors under control.

Example of a collab with @Cavoodle.sisters

That’s why partnering with @cavoodle.sisters, a pet influencer whose audience loves their furry friends and cares about their health, was such a natural fit. Their content style? Fun, cute, and totally entertaining.

The partnership featured a sponsored Instagram post with a product giveaway. The image highlighted the TruSens device as the prize while staying true to @cavoodle.sisters’ playful aesthetic. The caption laid out clear entry rules, boosting engagement for both TruSens and the influencer’s profile.

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Results?

• 200K+ views

• 700+ likes

•  A wave of new followers for both accounts

Why did it work?

Of course, the magic here comes from the tail-wagging stars of the videos and that pure love we feel for them. Honestly, even if I didn’t have a dog, I’d be ready to grab anything for those adorable pups! Plus, there’s that natural desire to improve the quality of life for our own furry friends.

A key point? The videos spotlight the product’s health benefits and that’s what every pet owner cares about most. The right focus, paired with the right furry heroes, equals a giveaway that’s destined for success.

Read also: Influencer marketing for startups — 12 steps to your next collab

Rare Beauty

Talk about top brands using influencer marketing, like Selena Gomez’s cosmetics line, Rare Beauty. It's selling a movement around self-acceptance and mental health, not just glossy makeup. That’s why the community feels more like a safe space than just a customer base.

Its audience? Mostly young, socially conscious people who care as much about self-expression and confidence as they do about the products themselves.

Example of a collab with Ankush Bahuguna

Enter Ankush (@wingitwithankush), a makeup artist and mega influencer with 1.5M + Instagram followers. His audience aligns perfectly with Rare Beauty’s values — people who love bold, creative, and authentic beauty content.

The partnership format? A series of Instagram Reels chronicling Ankush meeting Selena in person during the launch of a new Rare Beauty fragrance.

The delivery felt like watching a mini-series: Ankush documented his flight to LA, checked into his hotel, showcased Rare Beauty products, and finally unboxed the new fragrance, the real star of the show. 

Besides, in the caption, he shared his first impressions and reactions to the scent.

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Results? Pretty insane:

• 3.2M+ views

• 1,000+ comments

• 184K+ likes

Why did it work?

By combining storytelling, behind-the-scenes moments, authentic reactions, and Ankush’s sincerity and charisma, this campaign transformed a simple product launch into a highly engaging, memorable influencer experience.

Here’s a tool that companies using influencer marketing love👇

Scale your collabs with IQFluence influencer discovery & analysis

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Our clients span e-commerce, Martech, SaaS, agencies, and businesses of all sizes. Backing them is our database of 230M+ influencers, giving you unparalleled reach and precision for every campaign. That means our clients reach the right people, make a bigger splash, and actually get results.

We offer: 

• Influencer search. Filter creators by platform, audience age, interests, location, language, engagement rate, content type, last post activity, semantic relevance, lookalike audiences, and more.

• Influencer analysis (+ audience). One click gives you everything: growth charts, engagement spreads, audience insights, and even fake-follower detection. You instantly know who’s authentic and who’s inflating numbers.

• Media-Plan builder. Build detailed campaign plans with metrics, deliverables, and influencer contact info — all in one place for smoother collaboration and seamless execution.

• Audience overlap analysis. Easily avoid paying multiple creators to reach the same people.

• Campaign monitoring. Track content performance automatically, with real-time metrics like CPA, CPR, CPV, and CPC.

• Influencer outreach. Coming soon 😉

• API integration. Want full control? Plug influencer data straight into your CRM, dashboards, or custom systems. The API is ready to roll, starting at just $10.