Influencer Marketing for Mobile Apps: Strategy & Examples

Step-by-step mobile app influencer marketing strategy

After 10 years of working in influencer marketing, I’ve seen both wildly successful campaigns and ones that totally missed the mark. That’s why my colleagues, Anastasia (our Chief Content Marketer), Elen (our Product Officer), Alex (our Sales Manager) and I created a clear working strategy to help you get the absolute most out of your goals.

Set SMART goals 

Every successful app campaign I’ve seen starts with setting a laser-sharp goal. Not “go viral” or “get downloads,” but data-backed and measurable and goals you can actually report on without sweating.

Because simple “grow awareness” means nothing when you’re trying to prove ROI on installs.

Not vanity metrics. Not followers. Actual outcomes for your app. Maybe you want to:

• Increase installs and active users in a new region.

• Boost paid subscription conversions inside your app.

• Improve retention or reactivation of churned users.

• Drive pre-launch sign-ups before an update drops.

Whatever it is, pick just one or two, and choose your North-Star KPI — the number that truly defines success.

For example: “Number of installs attributed to influencer sources per month.”

Now make it SMART:

Instead of “We want more installs,” say: “We want to increase paid users number from 72 to 144 per month within 60 days, using influencer-generated content with trackable referral links and in-app promo codes.”

That’s how you take influencer marketing from fuzzy to functional. You’ve got your baseline, your target, your timeframe, and your measurement method.

Now, build your metric ladder, aligning your goals to marketing KPIs.

Here’s where most app marketers fumble — they stop at the install and forget the funnel. You need a metric ladder that connects awareness → consideration → conversion → retention based on industry or your company benchmarks:

But don’t invent numbers! Consider your historical data or industry benchmarks. 

Set ideal influencer criteria 

There are tens of millions of influencers on Instagram only. Who are you searching for? Here’s what I always start with:

Now you should decide your influencer mix. You don’t have to choose between macro or micro influencers exclusively. It's smarter to combine different types of influencers to maximize reach, build trust, and get the best ROI. 

“Start with a micro-heavy mix for your first campaign, testing engagement and conversions before scaling up to mid-tier or macro influencers. Based on IQFluence’s client cases, it’s better to kick off with 20-30 micro-influencers (in the range of ~10K-100K followers). Because the data shows these kinds of creators average engagement rates of ~5-10% (vs ~1-3% for macros).
You’ll want each to run one post + one story (or equivalent) so you have ~20-30 unique pieces of content. That gives you enough “data points” to see which messages/angles resonate.”

Track metrics: engagement rate, click-through to your offer, conversion (download, signup, purchase). Studies show micro-influencers can convert at ~2.8% (for ~45K follower size) while macro with ~550K followers averaged ~0.9% in a certain study. 

After your test window (say 2-3 weeks), identify your best 3-5 micro-creators whose posts beat your target CPA (cost per action) or hit conversion targets. Then you can scale: bring in 5-10 mid-tier influencers (100K-500K followers) or even 2-4 macro influencers (500K+ followers) to amplify the winning creative, rather than reinventing from scratch.

The next step is about factoring in influencer payments. Your budget will shape your influencer choices, so know your cost bands upfront 👇

Plan your budget

When forming your budget, you need to account for the mix of influencers you picked initially. If you started with a micro-heavy approach, you’ll spend most of your budget on creators — around 60–70%. This is the core of your campaign. 

Micro-influencers usually work on fixed fees per post or video. Mid-tier (100–500K) and macro influencers (500K+) can cost more per post but extend your reach and credibility, so they make up the remaining 30% of your creator budget.

Beyond creator fees, factor in additional costs specific to mobile app campaigns: content production (if you provide a videographer or editing support), long-term rights to reuse content. Besides, keep in mind:

• Platforms and tools. Yeah, you can’t just wing it. Things like IQFluence, analytics tools, tracking software — they all cost money, but they make your life way easier and save headaches.

• Taxes and fees. Depending on where you are, you might have VAT or other service fees when paying influencers or using a platform. It’s annoying but necessary.

• Ad spend for boosting. Organic reach is cute and all, but on crowded feeds like Instagram or TikTok, a little boost goes a long way. Even a small budget can make sure your posts actually get seen.

So yeah, when you’re crunching numbers, think of it like this: 

“influencer fees × posts + products + tools + taxes + ad spend + miscellaneous stuff”

That’s your real budget.

Example budget calculation using real-world ranges:

• Micro-influencers. 25 creators × $500/post = $12,500. Add 20% for production, content rights, and whitelist: $12,500 × 1.2 = $15,000 total.

• Mid-tier influencers. 5 creators × $2,000/post = $10,000. Add 20% for extras: $10,000 × 1.2 = $12,000.

• Reserve for contingencies. 10% of total creator spend = ($15,000 + $12,000) × 0.1 ≈ $2,700.

Total creator budget: $15,000 + $12,000 + $2,700 = $29,700

Next, allocate 20–30% for boosting. This covers paid amplification of top-performing content via platform ads, Spark Ads, or whitelist campaigns to reach targeted app user segments. Using 20% as an example: $29,700 × 0.2 ≈ $5,940.

Finally, reserve 10% for testing or holdout campaigns. Trying new content formats, small experiments, or control groups to measure true lift: $29,700 × 0.1 ≈ $2,970.

Total campaign budget example: $29,700 + $5,940 + $2,970 = $38,610

“Force majeure money should sit within the creator budget, since last-minute changes, content revisions, or replacing a creator often hit this area the hardest. 

By allocating a contingency buffer (typically 5–10% of total creator spend), brands can absorb unexpected costs like reshoots due to external events, contract terminations, or timeline shifts.”

Find influencers that meet your budget and audience

I highly recommend using mobile app influencer marketing platforms to save time and streamline your campaigns. Apply these parameters for better results:

• Location. Make sure at least 70% of the influencer’s audience is in your target city, region, or country. This ensures your app promotion reaches the right potential users.

• Age & gender. Check that the influencer’s audience demographics align with your app’s target users. For example, if you’re promoting a productivity app, your ideal audience might skew slightly older (ages 23–45) and have a more balanced gender split. For period-tracking or women’s health apps, you’ll want to focus on a primarily female audience between ages 13 and 40.

• Engagement rate. Focus on influencers with an engagement rate above 5%. High engagement indicates their followers are actively interacting with content, which is key for driving app installs or actions.

• Keywords & interests. Filter influencers based on topics related to your app’s niche. For example, if it’s a fitness app, look for terms like “fitness coach,” “wellness influencer,” or “workout tips.” There’s also a semantic search for YouTube that analyzes specific words mentioned in videos to provide the best matches.

• Recent Activity. Verify that the influencer has posted within the last month. Active creators maintain consistent engagement, increasing the likelihood that your app content will perform well.

 IQFluence’s influencer discovery dashboard. Try it free for 7 days. 

Once you find influencer profiles that look promising, click the “Analyze” button to dig deeper into their performance metrics and audience insights.

✅ Green Flags (the good stuff you want to see):

• Steady follower growth. Look for consistent growth over time. If it’s slow and steady, chances are they actually have a real audience. Crazy spikes? Red flag.

• Thoughtful comments. Check the comments. Are people actually engaging, asking questions, leaving opinions? Or is it just a bunch of generic “Nice!” emojis? Real engagement = real influence.

• Geo match. Make sure at least 70% of their followers are in your target city or country. Otherwise, your message is just floating in the void.

• Content consistency. They post regularly and stick to a clear niche or style. That kind of consistency builds trust with their audience.

• Authentic past collaborations. Look at how they’ve done sponsored content before. If it felt natural and on-brand, that’s a green flag. If it felt forced, the audience probably tuned it out.

🚩 Red Flags (things that’ll hurt your campaign):

• Comment pods or bot-like activity. Repetitive comments like “Nice!” or a bunch of emojis? That’s fake engagement territory.

• Sudden spikes or drops in followers. Big jumps or crashes can mean bought followers or shady account issues. Not great for your metrics.

• High audience unreachability. Accounts following more than 1.5K accounts will most likely not see the sponsored posts. If more than 25% of their audience misses posts, your content isn’t even getting seen — so why pay for it?

• Low content quality. Sloppy captions, blurry images, inconsistent posting. Basically, anything that screams “unprofessional.” Your brand will take the hit.

• Brand mismatch. If their vibe or past partnerships clash with your brand, it can actually turn your audience off instead of on.

⚠️ Also, be sure to assess audience quality. If more than 15–20% of an influencer’s followers appear to be bots or inactive accounts, that’s a major red flag. It often signals inflated numbers, fake engagement, or purchased followers.

IQFluence audience vetting dashboard. Try it for free.

After analyzing your shortlisted influencers, take a step back and review them side by side. Compare engagement rates, audience authenticity, and the potential impact each creator could have on your app’s performance before making final selections.

Mediaplan Builder at IQFluence. Try it free for 7-days

This approach allows you to create a shortlist of influencers you can confidently justify when presenting to your CEO or client.

Outreach like a pro

Mediaplan Builder gives you all the contact details influencers share on their profiles, including email, phone, WhatsApp, WeChat, Kakao, Skype, and Viber.

So before you even think about sending that first message or pitching anything, take a sec to actually build some rapport with the creator. 

Like, don’t just slide into their inbox out of nowhere. Start by engaging with their stuff: like and comment on their posts, share their stories, maybe reply to something that genuinely resonated with you.

Then, once that little connection’s there — that’s when you drop the email. And the reason we’re using this particular template? It’s based on campaigns that got the best open rates from our clients. Like, we tested a ton of variations, and this one consistently outperformed everything else.

Influencer outreach email copy:

Subject line. Essential, ideally 50–60 characters. Make it clear, professional, and relevant to your app or niche. Avoid ALL CAPS or overly promotional phrasing, as these can trigger spam filters.

Quick personalized intro of the email body: 

Clearly state who you are, your role, and your app. Keep it concise, friendly, and professional, highlighting why your app is relevant to the influencer’s niche or audience. Avoid vague, generic, or over-the-top marketing language.

Explain why you outreached exactly this influencer. Show that you know their content. Compliment a specific post, video, or Story that aligns with your app campaign, and be authentic. Screenshots or links can strengthen your point. Avoid generic flattery or vague statements.

Collab idea + deliverables. Clearly outline the content format, your app or feature, and the platform(s) where the content will appear. Be specific but concise. Avoid vague suggestions or overly promotional language.

Compensation. Be transparent. Clearly state what you’re offering or politely ask for their rates upfront. Avoid vague promises or leaving it open-ended.

CTA with options. Give a clear next step while offering choices, making it easy for the influencer to respond. Avoid vague or pushy instructions.

For more templates and follow-up ideas, check out our article - 22 Influencer Outreach Email Templates.

Choose collab formats that convert together with influencers 

Let’s imagine your influencer agreed to collaborate. 

If you want installs that stick around past day 7, you need to choose the formats together with your influencers. Because they know what works for their audience, what gets them to watch, swipe, click, and actually download.

So, co-create. Discuss how influencer audience interacts with content. What’s native to the creator style? What would feel forced? Then brainstorm hooks, CTAs, and story beats. 

This is how you get a campaign that feels natural, not like an ad shoved into a feed.

Now, let’s get tactical. The formats you pick depend on your mobile app influencer marketing niche: games, fintech, wellness/subscription, productivity, marketplaces. Since each audience behaves differently and has different retention triggers. 

I’ll break it down for you:

1. Games top formats:

• UGC tutorial / “How-to demo” → Show the game in action. Hook: “I just discovered this insane strategy!” CTA: “Try it and beat my score!” Works great for installs + retention because people see immediate value.

• Challenge / Day-in-the-life → Hook: “Can I survive 24 hours playing only this game?” Great for Spark Ads. CTA: “Join the challenge!”

• Before/After / Reaction video → Hook: “I couldn’t beat level 1…until I found this trick!” Shows progress, nudges curiosity.

“Games live in Reels, TikTok, Stories, or a combo — short, fast edits keep retention high, grabbing attention in the first 1–2 seconds.

• Use quick cuts, sound effects, and on-screen text to keep viewers hooked.

• Highlight key gameplay moments or satisfying loops early (don’t save them for later).

• Consider vertical framing and captioning for mobile-first audiences.

• Test different intro hooks (like a surprising fail, win, or challenge) to boost retention and replayability.”

2. Fintech / Banking Apps top formats:

• UGC tutorial / How-to demo → Hook: “I saved $200 in 3 days with this app.” CTA: “Download and start saving!”

• Before/After → Show “financial chaos → organized budget.” Works because people relate to transformation.

• Native CTA + retention hooks → “Sign up in 30 seconds” integrated in a 30-sec Reel. Makes it feel native, not forced.

Pro tip: Keep it simple. Fintech audiences value clarity and trust. Your content should make complex ideas feel effortless to understand.

Stories and Reels work especially well: they humanize your brand and build emotional trust quickly. Lead with clear visuals (clean data charts, app walkthroughs, or real-user scenarios) rather than jargon-heavy explanations.

3. Subscription / Wellness top formats:

• Day-in-the-life → Hook: “My morning routine is 10x easier now thanks to [App].” CTA: “Try it for your routine!”

• UGC tutorial / How-to demo → Show step-by-step use of the app (meditation, nutrition, workouts).

• Challenge / Before-after → Hook: “7 days using this app → here’s my results.” Perfect for day-7 retention.

“Wellness content thrives in Stories + Reels comb; it’s the perfect mix for teaching and inspiring in one flow.

• Stories build intimacy and authenticity. Use them for quick behind-the-scenes moments, daily routines, or step-by-step demos that feel personal and attainable.

• Reels amplify inspiration; perfect for transformations, challenges, or before/after narratives that motivate followers to take action.

• Pair the two: let Stories show the “how” (the process, mindset, and realness), while Reels show the “why” (the results, motivation, and payoff).

• Use natural lighting, calm soundscapes, and a consistent aesthetic to evoke trust and mindfulness.

• Include gentle calls to action like “try this stretch” or “join me in the 7-day reset” to drive participation without feeling salesy.

• Keep the tone encouraging, expert, but approachable. Your influencer’s credibility should feel earned through routine and consistency, not authority alone.”

4. Productivity / Utility Apps top formats:

• UGC tutorial / How-to demo → Hook: “This app just saved me 2 hours a day!” CTA: “Try it, thank me later.”

• Before/After / Transformation → “My workflow before vs after using this app.” Strong visual story.

• Day-in-the-life / Routine integration → Hook: “Here’s how I plan my day efficiently.”

These formats map perfectly to native CTAs, because users immediately see value. 

5. Marketplaces / E-commerce Apps top formats:

• UGC tutorial / Product discovery → Hook: “Found this amazing [product/service] on [App].” CTA: “Download to discover your own deal.”

• Challenge / Trend integration → Hook: “Can I find a gift under $20?” Engages users while subtly demonstrating app utility.

• Before/After → “I ordered vs what arrived.” Builds trust and authenticity.

Marketplace content is highly social, so Stories + Reels + pinned post combos work best to cover discovery and retention.

Create brief

For mobile apps, a one-page brief is usually perfect. You don’t want to drown them in a novel; you want clarity and focus. At a minimum, it should include your value proposition, the top three hooks you want them to highlight, and clear do’s and don’ts — your “creative guardrails.” 

1️⃣ Toss in the CTA you want users to take, mandatory tags or links, and of course, proper disclosure. Keeping it clean makes it easier for influencers to execute while staying compliant and authentic.

2️⃣ On top of that, think about what you’re offering the user at different stages of the funnel. Maybe it’s a free trial for first-time users, a limited-time upgrade, a referral code, or even bonus content. 

3️⃣ Whatever it is, make sure it’s crystal clear in the brief, and don’t skimp on the details. Influencers need to understand the promo code hygiene. How it should be mentioned, where it goes, and any restrictions, so there’s no confusion or compliance issues.

4️⃣ You can also include talking points and watch-outs: subtle notes on phrasing, timing, or claims that should be avoided. This keeps the influencer on-brand without stifling their creativity. The goal is a balance between giving enough direction to protect your brand and leaving room for the influencer to speak in their own voice.

Compliance, brand safety, and usage rights in the contract 

These are must-have clauses in the contract to protect both the brand and the influencer. They ensure clarity, fairness, and accountability throughout the collaboration.

1️⃣ First up: disclosures. If you’re paying an influencer to promote your app, whether it’s a free trial, referral code, or upgrade, it has to be crystal clear to the audience. That means FTC (or ASA for the UK) disclosures in posts, stories, reels. Hashtags like “#ad,” “#sponsored,” or "paid partnership tags are necessary.

2️⃣  Next: music and licensing rights. TikTok, Instagram Reels, YouTube Shorts — every platform has its own rules. Using copyrighted music without a proper license can tank a paid campaign, mute videos, or even lead to takedowns. 

For mobile apps, where storytelling and hooks are everything, you need to be sure your influencer either uses platform-licensed tracks, royalty-free music, or tracks you’ve cleared. Consider including music rights guidelines in your creative brief so there are no surprises.

3️⃣ Now, minors. If your app targets teens or kids, or if your influencer has an under-18 audience, there’s a whole extra layer of caution. Some apps, like games or social wellness apps, attract younger users, so you need to ensure that disclosures are extra clear, avoid age-restricted content, and comply with COPPA or local regulations. 

4️⃣ Finally: usage rights and whitelisting. If you want to amplify influencer content through paid ads, you need explicit permission. That’s where whitelisting comes in — getting the influencer to grant you rights to use their post as a paid asset.

This is part of your brand safety checklist: making sure every piece of content aligns with legal and ethical standards.

This protects both parties and ensures you can push high-performing content through your ad account without copyright or IP issues. Include it in your contract: “By posting, you grant [App Name] permission to use this content for paid ads, social amplification, and promotional purposes.”

Read Also: How to draft an influencer collaboration contract in 2025.

Now, campaign timeline. 

Campaign preparation

1️⃣  First off, start with content approvals. Before an influencer hits record, you need to agree on the creative direction. That doesn’t mean scripting every line, since they’re the expert on what resonates with their audience. But it does mean defining creative guardrails, reviewing early drafts, and ensuring your key messages and CTAs are included. 

Think in terms of creative iteration: draft, review, tweak, approve, repeat. This loop keeps content on-brand without stifling the influencer’s voice.

2️⃣  Next: link management and tracking. For mobile apps, knowing who installs and engages is everything. You’ll want to set up UTM links for each influencer, each format, or even each stage of the funnel. For example:

• Top-of-funnel campaigns (awareness): track clicks with UTMs like utm_source=influencer&utm_campaign=app_launch&utm_medium=reel

• Conversion-focused campaigns (installs): consider unique promo codes per influencer, like TRYAPP10 or FREETRIAL2025

• Retention-focused campaigns (day-7 or subscription upgrades): track users who redeem codes after a trial, so you can measure retention and engagement

Promo codes aren’t just for discounts — they’re tracking mechanisms. You can have codes for free trials, limited-time upgrades, referral bonuses, or even exclusive in-app content. Tailor them to your app vertical: games might offer a starter pack, fintech apps a free month of premium features, productivity apps bonus templates, marketplaces exclusive products.

3️⃣ While you’re prepping, think about holdouts. These are small audience segments you deliberately exclude from the influencer push so you can compare and truly measure the lift your campaign drives. 

Combine this with learn-apply loops: track, analyze, optimize. Keep what works, tweak what doesn’t. Over time, you build an evergreen vault of proven creative ideas, hooks, and promo types that can be reused in future campaigns.

4️⃣ Finally, make sure that everything you and the influencer do fully aligns with the contract and creative brief. If anything doesn’t match, it’s best to update the documentation and re-sign it before the campaign goes live.

When and how to launch campaign with multiple influencers 

Now, it’s time to talk about how and when to launch a mobile app influencer campaign if you’re working with multiple creators. 

First, timing 

For apps, coordination is key. You generally want your influencers to post around the same timeframe so you get a concentrated burst of visibility. If everyone posts on different days over a month, the impact is diluted, and your ability to measure lift and retention gets messy. That said, staggering posts can work too if your goal is evergreen content that keeps feeding the top of the funnel over time.

Now, format and placement 

Stories are your friend for apps, especially if you want fast swipe-ups and installs. You can also do Reels/TikToks for discovery and long-term retention, especially if it’s a tutorial, challenge, or “day-in-the-life” type content. Here’s a practical approach for multiple influencers:

• Native posts. Let influencers post organically to their feeds. This builds credibility and taps into their core audience.

• Stories with swipe-up or links. Great for urgent CTAs, free trials, or promo codes. Stories feel immediate and personal.

“For multiple influencers, coordinate posting windows so your campaign feels like a wave, not random drops. Say, 3 to 5 creators are going live within a 48-hour window.

Cross-promote! And if one influencer’s content is fire, don’t just clap for it and move on. Repurpose it! Share it in your Stories, save it to a highlight reel, drop it in your next newsletter. I’ve seen brands increase engagement by 20–30% just by cross-promoting high-performing influencer content. It reinforces your CTA, builds social proof, and keeps those promo codes top of mind.”

But now, how do you actually track what’s working without drowning in spreadsheets?

Monitor campaign: tracking, deep links, and measurement

This is where IQFluence really shines. The platform does all the heavy lifting for you, automatically calculating CPM, CPV, CPC, CPI/CPR, CPA, engagement rate, likes, comments, and views, so you don’t have to. All your performance metrics are in one place, live, and easy to digest.

For influencer marketing for mobile apps, the setup needs to be precise. Each influencer should get a unique deep link or QR code, and your attribution should run through an MMP to capture post-install events like registrations, in-app purchases, or upgrades. This allows you to track every install, measure cohorts by creator, and see exactly which content drives meaningful results.

Top guides recommend combining promo codes and deep links. It’s the best way to link social content directly to app installs and track performance end-to-end. A typical step-by-step workflow looks like this:

1. Generate unique deep links/promo codes for each influencer.

2. Configure post-install events in your MMP (sign-ups, purchases, subscription upgrades).

3. Map those events to cohort dashboards, tracking day-1, day-7 retention, ARPU/LTV, and payback.

4. Monitor conversion funnels from view → click → install (CVR) and beyond.

With this setup, you can see which influencers are truly driving incremental installs versus organic behavior, and align your campaigns with SKAN schemas if you’re running iOS 14+ campaigns.

KPIs to keep front and center? CPR/CPI, CVR, day-1/day-7 retention, ARPU, LTV, and payback. 

Besides, you can line up creators side by side, compare performance, and instantly spot your top ROI drivers.

3 real examples of the best mobile app influencer campaigns

For this article, I analyzed 23 mobile app influencer marketing partnerships across TikTok, Instagram, and YouTube and selected the top three. Let’s explore what unites them — their hooks, strategic alignment, and results 👇

Betterme_app & @Sashalusslover

New-age app for busy but motivated people? It’s a mobile app with a descriptive name: Betterme_app. The app offers personalized wellness content including workouts, meal plans, nutrition tracking, and mental health tools. Their audience? Busy people looking for fitness exercises to improve their health and overall physical condition.

The same audience follows Nikola (@Sashalusslover), a fitness & wellness Pilates macro creator with nearly 1.9M followers on TikTok. Her delivery? Girly, motivational, and aesthetically pleasing.

Their collab format? Nikola and BetterMe partnered through an affiliate video. She started with a strong hook around “back pain,” then introduced BetterMe’s all-in-one guide, BetterMe Recovery, demonstrating convenient tutorial exercise videos while performing the exercises herself.

Another hook? In the caption, she included her affiliate discount code, “Nikola14,” offering two weeks of free access to the BetterMe app.

Image source.

The results? Amazing!

• 219K+ views

• 7,6K+ likes

• 1K+ saves

Read аlso: Healthcare influencer marketing 2026: strategies & examples.

PlanJoy & Aly Rae

Another mobile app influencer marketing campaign that is worth our attention is PlanJoy partnership. It’s a productivity app for managing tasks, setting goals, and tracking progress in an engaging and user-friendly manner. 

Their audience? Students, professionals, and goal-oriented individuals interested in self-development. 

That’s why they collaborated with Aly Rae, a lifestyle mid-tier creator with 109K+ followers on TikTok. Her content focuses on university life, motivation, and daily routines. Her delivery? ASMR, aesthetic, and cozy.

The collaboration format was a paid partnership featured through a TikTok video. Aly showcased her girly night routine, naturally integrating the PlanJoy app and its ASMR features. She ticked off tasks like unpacking, drinking water, checking emails, and reading, all accompanied by engaging and satisfying sounds. She also highlighted the app’s cute penguin timer.

Image source.

The results? Very good!

• 301K+ views

• 16,6K+ likes

• 75 comments

• 1650 saves

• 225 shares

Roblox & @Echogaming

Talk about gaming influencer marketing! Roblox is like a virtual world with a giant playground for creativity. It is an online platform where users can create, share, and play games built by other players using its game creation system, Roblox Studio. 

Their audience? Mostly kids and teens aged 9-16 — but it’s increasingly attracting older players and developers as well.

The same audience follows @EchoGaming, a YouTuber who reviews various PC and mobile games. His delivery style? Catchy, descriptive, and engaging.

Their collaboration format? A sponsored YouTube video where the creator shared why you need to play Roblox now, featuring key gameplay moments and highlights. He also included a QR code in the video and a link in the caption.

Image source.

The results?

5.5K+ views — and the campaign demonstrated how influencer marketing for mobile apps can be naturally integrated into engaging content.

Want to have everything you need for your app campaigns in one tool? 👇