20 Best Types of Influencers to Collaborate with

7 types of influencers based on niche

Choosing the right influencer by niche isn’t just about relevance. It’s about timing. The better their content aligns with your industry and campaign moment, the stronger the trust, reach, and results you’ll see.

Fashion influencers

These are creators who’ve built their community around personal style, trends, and all things fashion. But they’re more than just well-dressed people — they influence what people buy and how they wear it. 

Their content usually includes outfit of the day (OOTD) posts, styling tips, hauls and try-ons, “How to wear” guides, shopping vlogs, and trend breakdowns 👇

Here’s a quick breakdown of the fashion creators subtypes so brands can find exactly who they need:

• Street style influencers

• Luxury fashion stylists

• Minimalists fashion creators

• TikTok trendsetters

• Body-positive fashion creators

• Vintage / thrift fashion fans

• DIY / upcycle fashion makers

Fashion Influencer example 

@Saraaperr — a fashion and aesthetic micro creator with 42k followers on Instagram, based in London. Her audience is fashion-forward women, mostly Gen Z and young millennials looking for streetwear outfit inspiration.

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Her delivery? Effortlessly chic — think clean city backdrops, candid mirror snaps, and playful outfit transitions that make her feed feel like a personal lookbook. She mixes polished photos with casual behind-the-scenes Reels, giving her audience both style inspiration and a glimpse into her everyday life in London. 

Sara has collaborated with streetwear labels, indie accessory brands, and sustainable fashion startups, often styling sponsored pieces so seamlessly into her wardrobe.

Who works with fashion influencers?

Fashion influencers are perfect when brands want to show how products look in the real world. They don’t just promote — they wear, style, and sell.

• Fashion brands (both clothes and footwear): PepperMayo, Fits4, Rocket Dog, Edikted, Bershka.

• eCom marketplaces: Farfetch, ASOS, Shein.

• DTC labels: Y2K designers, slow fashion startups.

• Clothing rental platforms or sustainable fashion services.

When to partner with this type of influencers?

Having a collab with fashion creators is great when you need to:

• Launch a new collection or product line. 

• Hype up seasonal trends or holiday drops.

• Bring attention to “hard-to-sell” items through styling.

• Build brand credibility and aesthetic.

• Tell deeper brand stories or tie into cultural moments.

Benefits of working with fashion creators:

Here’s why they’re a go-to in performance influencer marketing:

• Super high engagement (especially with micro & niche creators). Nano fashion creators (1‑10 k followers) average 35.2 % engagement on Instagram. Micro‑influencers deliver up to  60 % higher engagement than macro accounts.

• Content is naturally styled — easy to repurpose into ads. In fashion campaigns analysed by The Cirqle, 37 % of influencer posts were recycled into Meta ads that beat benchmark CTR.

• Their audience saves, shares, and revisits posts. Instagram’s algorithm update finds that posts with high save counts enjoy up to 35 % greater reach, showing fans bookmark fashion content to revisit later.

• They help shape a brand’s visual identity. Fashion is the No. 1 sponsored vertical on Instagram — 25 % of all paid posts so creators are literally defining how brands look in the feed.

• Their trust translates into conversions and long-term loyalty. 56 % of consumers have purchased after seeing an influencer use a product. Influencer‑acquired customers show 15 % higher lifetime value (LTV) than those from paid social ads.

Beauty creators 

They are the ones who focus their content on skincare routines, makeup tutorials, and perfumes that go viral, and all the industry buzz. Beauty influencers content? It swings from heartfelt “I’ve tried this for a month, here’s what happened” reviews to full-blown real-time texture tests. 

Here’s a quick-hit list of beauty creators subtypes who you might discover — no deep dive, just enough to get a feel for who’s who:

• The makeup artists

• Skincare storytellers

• Clean/ethical beauty advocates

• Beauty brand ambassadors

• Trend testers (think challenges, reaction vids, experiments)

Who’s working with beauty creators?

This crowd partners with both industry giants and next-gen disruptors. You’ll find:

• Brands like Elf, Hudabeauty, Nyx, L'Oréal, La Roche-Posay.

• Segments like beauty tech, online pharmacies, eCom platforms, and DTC startups.

When to partner with beauty influencers?

Beauty artists shine at different stages of your funnel, depending on your goals. Some of the best moments to loop them in:

• Launching a brand-new product line.

• Warming up your audience before seasonal promos.

• Explaining complex or premium-priced products.

• Building and strengthening trust through expert-backed storytelling, tutorials, and before-after campaigns.

Benefits of working with beauty influencers:

These are different types of social media influencers who aren’t just pretty faces. They’re a performance channel goldmine. Here's why brands love working with them:

• Engagement is off the charts (especially with micro and mid-tier influencers). Beauty micro and nano creators consistently outperform larger accounts in engagement: typically 3%–8% on Instagram, sometimes reaching ~12% on TikTok, versus 1–2% for macro/mega influencers.

• Their content is UGC-ready and super easy to scale into ads. Studies show beauty influencer-generated content yields up to 37% higher retention than brand-produced content, and 85% better conversion than studio content.

• Their followers are curious, loyal, and open to trying new things. For example, Gen Z and millennials heavily rely on influencers: 74% of Gen Z and 66% of millennials say they’ve purchased beauty products based on influencer posts.

• High ROI with big returns for small spends. Beauty brands typically earn $4–$6 per $1 spent with influencers. One Reddit summary reported 11X ROI vs. banner ads, showing that beauty influencer investments often outperform traditional formats

• They boost NPS scores and flood you with positive reviews.

Beauty influencer example

@LordThivi — is a mid-tier makeup& skincare influencer with 100K+ followers on Instagram and 2M+ on TikTok. Her audience is fully into self-care and beauty stuff.

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Thivi often compares viral beauty products for different skin tones, eyeshadows, and budgets. She also creates makeup tutorials like drugstore lip combos, eyeshadow hacks, and more. 

Why does her audience love her? She shares essential tips + even newbies can follow her tutorials. 

Thivi delivery? Friendly, upbeat, and straight to the point. She has collaborated with both high-street and budget beauty brands, integrating products into her tutorials in a way that feels natural and genuinely helpful. 

Fitness and wellness

These creators are up at 6 AM filming sunrise workouts, testing protein powders, and walking you through their “hot girl walks” with a side of mindfulness. They are all about gym tutorials, guided meditations, nutrition, or honest talks about burnout and recovery, their content hits where it matters.

The types of fitness creators:

• Fitness coaches & personal trainers

• Yoga & mindfulness guides

• Biohacking and longevity nerds

• Wellness lifestyle influencers

• Challenge starters (30-day transformations, detox weeks, etc.)

Benefits of working with fitness and wellness creators: 

These influencers are community builders. Their audience trusts them — not just with workout tips, but with lifestyle decisions. Here’s what makes them a B2B dream:

• Sky-high engagement, especially on “journey” content. Fitness content delivers standout engagement: on Instagram, fitness posts average ~2.31%, the highest among content categories in 2023. Video formats ramp this up even more: fitness creators get up to 30% more interaction when sharing video content.

• UGC content that’s perfect for reels, TikToks, and paid ads. Around 63% of brands repurpose fitness influencer content across paid ads, websites, email, and more.

• Highly motivated audience, already in a buyer mindset. In fitness, 72% of apparel consumers are influenced by social media influencers when buying new gear, and 62% of brands leverage influencers to attract new members.

Fitness influencer example

@Annabel.lucinda is a gym and fitness mega influencer with 3,3M+ followers on Instagram. Her content revolves around her progress motivation, pictures of her body, and healthy recipes. Annabel hook? She often shares personal moments in captions when posting her great results, gaining a lot of engagement and support.

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Her delivery is confident yet approachable — she mixes high-energy workout clips with unfiltered, real-life updates that make followers feel like they’re on the journey with her. Annabel has collaborated with activewear brands, supplement companies, and wellness apps, creating content that blends seamlessly into her routine. 

Typical partners of fitness influencers include:

• Activewear brands like AloYoga, Gymshark, Headspace, WHOOP, Ritual.

• Supplement brands like Raw nutrition, Ryse fuel.

• Plus, fitness apps, mental health startups, wellness retreats, DTC health gadgets.

When to partner with them?

Fitness & wellness creators are super versatile — they can educate, inspire, and convert. Bring them in when you want to:

• Launch a new health or fitness product.

• Drive adoption for an app or subscription service.

• Build authority in a crowded wellness market.

• Promote consistency (think daily habits) with long-term influencer partnerships.

• Humanize your brand through real-life transformation stories.

Food influencers 

These people turn recipes into rituals, kitchen hacks into viral moments, and grocery hauls into full-blown content. It could be an ASMR eating, a 30-minute weeknight dinner recipe, a deep dive into fermented trends, or just a slow-mo cheese pull that makes you stop scrolling.

Here’s your quick sampler plate of food influencers:

• Home cooks with cult followings

• Recipe developers & cookbook creators

• Niche foodies (plant-based, keto, allergen-free, etc.)

• ASMR & aesthetic food content pros

• Trend surfers (think viral recipes, challenges, taste tests)

Food influencer example

@CarinaWolf — an American TikTok food influencer based in LA. She creates viral recipe videos with budget meals and healthy composition. Her audience is people looking for affordable and healthy food inspiration.

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Her uniqueness? Healthy, nourishing dishes that look like they came straight from a magazine cover. The best part? Everyone can follow her recipes. Carina makes eating well feel effortless and beautiful.

Her delivery? Bright, cozy, and irresistibly appetizing. She has collaborated with kitchenware brands, organic food companies, and meal-prep services, integrating products seamlessly into her cooking process. 

Who’s working with food influencers?

Food creators are in high demand, and not just by food brands. Everyone wants a bite. Typical collaborators include brands like HelloFresh, Ooni, OLIPOP, Trader Joe’s, Our Place.

Categories: grocery delivery, kitchenware, health food startups, cooking apps, DTC food & beverage, meal prep subscriptions

When to partner up with this type of influencers?

Food bloggers are powerful at pretty much every stage of the funnel. But they really shine when you need to:

• Launch a new product that needs real-life context (and recipes!)

• Drive trial or sampling through mouthwatering visuals.

• Build daily presence with recurring content (meal planning, lunchbox ideas, etc.)

• Add heart and authenticity to your brand story.

• Fuel UGC loops with community challenges or recipe remixes.

Benefits of collaborating with food influencers: 

Food is emotional. It’s nostalgic, comforting, and personal, and that’s exactly why these creators convert. Here's why brands love working with them:

• Exceptionally high save & share rates (hello, performance metrics)

• Scroll-stopping content that doubles as ad creative. Statistically, it generates ~94% more engagement than text-based posts.

• Audiences that are curious, open to trying new products, and highly community-driven. Food content nurtures community connection. One source finds that food brands using influencer marketing get 5× higher engagement than using internal content alone. Plus, Gen Z loves discovering food trends on social media. 57% discover new products via social platforms, and 50% share food photos online.

• Real purchasing behaviour changes through trust. On TikTok, 78% of users report buying something after seeing it featured by creators. They don’t just influence what people buy — they influence how people live.

Political influencers 

Let’s talk about the ones who turn breaking news into punchy reels, break down policies in plain English, and somehow make 3-minute rants more informative than your morning news cycle.

Political creators! 

Whether they’re debating the latest legislation or calling out corporate hypocrisy, they know how to get people thinking, and more importantly, talking.

Types of political creators:

• Policy explainers & civics educators

• Political comedians & satirists

• Grassroots activists with digital megaphones

• Election and news analysts with niche followings

Political influencer example

@WalterMasterson — is a political comedian and satirist with over 3M followers on TikTok. Walter’s content raises political issues, freedom and liberty, minority rights, often through trolling and humour.

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His delivery? Sharp, theatrical, and impossible to ignore. He’s often mixing street interviews, quick improv, and over-the-top reactions that make serious topics go viral. 

Walter has teamed up with advocacy groups, news platforms, and socially conscious brands to create content that sparks conversation while entertaining. His ability to blend humour with hard truths makes him a go-to partner for campaigns that want to be bold, relevant, and memorable.

Who works with political influencers?

These creators attract brands and orgs with a mission and the guts to speak up. Typical collaborators include:

• Advocacy orgs, media platforms, think tanks, political campaigns.

• Categories: eco brands, civic tech, voter engagement platforms, independent media, cause-driven brands, nonprofit orgs.

When to collab with political influencers?

Timing is everything in politics — and these creators own the moment. You’ll want them on your side when:

• Launching civic education or awareness campaigns.

• Driving voter registration or political action.

• Reframing complex issues to reach younger, digital-native audiences.

• Building momentum around cause marketing or legislative pushes.

• Sparking real dialogue and buzz around the issues.

Political content isn’t easy to do well. But when it is done well? It moves hearts and headlines. Here's why political creators are surprisingly powerful in performance-driven influencer strategy:

• Their audiences are deeply invested, highly vocal, and quick to share.

• They create content that leads to action — not just clicks.

• They bring nuance to complex issues without losing attention.

• They influence mindsets, which builds trust and long-term loyalty.

Parenting influencers

What about the parenting creators? Aka the everyday superheroes who somehow manage to film snack hacks, diaper fails, and heartwarming life lessons all before naptime. These creators don’t sugarcoat it. They’re not here to pretend it’s all Pinterest-perfect. They’re here for the messy, beautiful chaos that is modern parenting — and their audiences love them for it.

From postpartum truths to hilarious toddler tantrums, they keep it real while still giving major value.

Types you’ll come across:

• Momfluencers & dad creators (yes, the cool dads are here too)

• Gentle parenting advocates

• Family vloggers & day-in-the-life storytellers

• Educator-parents (think milestones, speech, neurodiversity)

• Humor-led creators who turn chaos into content gold

Parenting influencer example
@Nurse.tori_ (Victoria Meskin) — is a mom micro influencer with 92K+ followers on Instagram. She shares her motherhood in a funny, aesthetic and caring way.

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Her delivery? Warm, witty, and refreshingly real. Victoria blends beautifully curated snapshots of motherhood with candid, often hilarious moments that every parent can relate to. She has collaborated with baby care brands, maternity fashion labels, and wellness companies, showcasing products through everyday routines like morning feedings, stroller walks, or bedtime rituals. 

Who’s working with them?

These creators are go-to partners for brands that want to connect with families in an authentic, emotionally intelligent way. You’ll often see:

• Brands like Huggies, Yoto, Lovevery, KiwiCo, and Hello Bello.

• Categories: baby products & clothes, educational toys, parenting tech, family wellness, meal planning, family travel, subscription services.

Parenting influencers are perfect when you’re:

• Launching new family or kid-focused products.

• Building trust with moms, dads, or caregivers through storytelling.

• Creating “everyday use” content that shows your product in action.

• Navigating sensitive categories with warmth, honesty, and humor.

• Building long-term brand love through relatable, values-aligned partnerships.

Benefits of working with parenting creators:

Parenting creators aren’t just influencers — they’re trusted companions in one of life’s most emotional and unpredictable journeys. Their followers see them as a source of comfort, advice, and “you’re not alone” moments. So, you get:

• High emotional engagement (comments, DMs, shares — the works).

• Content that naturally integrates into daily life — no hard sell needed.

• Loyal audiences who rely on them for recs, tips, and sanity.

• Potential for long-form impact: testimonials, UGC, evergreen content.

Sustainability influencers 

The ones can unit carbon cost of fast fashion and DIY cleaning recipes in their content. Sustainability influencers are not just eco warriors but everyday changemakers. They show up with honest takes, low-waste hacks, slow fashion swaps, and yeah, the occasional clapback at greenwashing. 

Types of sustainability creators:

• Low-waste lifestyle creators

• Sustainable fashion & slow living advocates

• Eco DIYers (cleaning, skincare, upcycling)

• Climate educators with a storytelling edge

• Intersectional environmentalists (where sustainability meets social impact)

Sustainability influencer example

@Dazingsoul (suri) — is an eco-activist and sustainability micro influencer. She is educating her audience about eco habits, recycling, and promoting eco brands.

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Her delivery? Warm, fresh, approachable, and visually engaging in a storytelling way. Suri collaborates with eco-friendly and sustainable brands that align with her values.

Who is working with them?

These creators are magnets for brands that care about more than just optics. They partner with companies ready to walk the talk like:

• Brands: Verde Market, Pure World, CFoam, Patagonia, Blueland, Allbirds, Grove Collaborative, Package Free.

• Categories: eco-friendly DTC brands, refillable & low-waste products, ethical fashion, sustainable food & beverage, climate tech, green home goods.

Sustainability creators are incredibly versatile but they shine when your brand is ready to do better, not just look better. Think:

• Launching a new eco-conscious product or packaging line.

• Rebranding with sustainability as a core value.

• Educating your audience on how your solution reduces waste or carbon footprint.

• Building long-term trust and community around shared values.

• Creating transparency through behind-the-scenes content or explainer videos.

Benefits of working with sustainability influencers:

Sustainability creators don’t just sell — they shift behavior. Their audiences follow them for guidance, not just inspo. And that makes them absolute gold for brands who want real impact.

• Highly engaged audiences who prioritize values over convenience. Gen Z and Millennial followers are deeply invested in green content: 75% of Millennials and Gen Zers actively engage with sustainability posts by liking, sharing, or commenting. Compared to just 27% of Gen X and 21% of Baby Boomers. These groups are also willing to pay more for eco-friendly products and expect brands to take public sustainability action.

• Content that sparks conversation, reflection, and long-term loyalty. Consumers are 82% more likely to follow recommendations from micro‑influencers than celebrity endorsements, especially when it comes to eco messaging.

• Story-first messaging that avoids performative “green” marketing. Sustainability creators are seen as ethical educators, not just marketers, helping brands avoid skepticism or “greenwashing”.

• Ideal for UGC, ambassador programs, and purpose-led collaborations.

Tech creators

What about digital translators aka tech creators? These experts have built their community making the complex simple, the dry exciting, and the future feel a little less “what is even happening?” They create coding tutorials, explain how new technologies work, and share with cool startups and tools. Their content sticks  because it’s expert, insightful, authentic, and packed with value.

Types of tech influencers:

• Tech explainers & educators (think AI, cloud, cybersecurity, SaaS, blockchain — but without the jargon.)

• Tool reviewers & workflow hackers (Notion, Zapier, GPT, Trello — you name it, they’ve tested it.)

• Gadget lovers & early adopters (unboxing meets performance analysis.)

• Founders turned creators (build-in-public types with an audience of decision-makers.)

• B2B SaaS evangelists (the unsung heroes of niche software with surprisingly loyal followings.)

Tech influencer example

@Brandnat — is a tech AI-focused TikTok influencer with over 400K followers on TikTok. She is sharing with automation tools, startups, and gadgets. Her audience is mostly B2B stuff and tech amateurs aiming to simplify their work life.

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Her delivery? Catchy, and super chill and approachable, which is honestly why her content sticks. She partners with tech brands, SaaS platforms, and productivity tools that are genuinely useful for her audience. Think AI-driven software, task automation apps, gadgets, or even startup-oriented services. 

Who’s working with them?
These creators are catnip for companies that live and breathe innovation. Brands that are looking to actually connect — not just broadcast.

Brands: Notion, Zapier, Monday.com, HubSpot, Webflow, ClickUp, Deel, Linear
Categories: SaaS, no-code tools, productivity platforms, dev tools, enterprise software, AI solutions, tech-enabled services

When to team up with them: 

Tech creators are gold for translating features into real-world value — especially when you’re trying to:

• Launch a product that solves a legit pain point (not just “another tool”)

• Educate your audience on how your platform fits into their workflow

• Build credibility in a new vertical or niche (especially in B2B where trust is everything

• Break down complex solutions into snackable, story-driven content

• Tap into niche, high-intent audiences (think startup teams, CTOs, growth hackers)

Benefits of collaborating with tech influencers:
Their main super power? Tech creators build context. And that’s everything when your brand is selling software or services that aren’t always sexy on the surface.

• Their audiences are sharp, engaged, and actively looking for smarter ways to work. 67% of B2B buyers engage with influencer material, and 81% of B2B marketers say influencer marketing is increasingly critical to their strategy.

• Such content doesn’t just teach — it inspires action (trial signups, demos, registrations, share-worthy moments). Niche creators on platforms like LinkedIn, YouTube, and email newsletters see 12–15% conversion rates on software referrals; some YouTube influencers generate 200–400 qualified leads per video for SaaS tools. Others drive 5–8× more demo requests than traditional LinkedIn ads.

• Tech creators are trusted voices in spaces where trust is currency. 87% of B2B buyers prefer content created by influencers over brand-produced material, and 75% consult industry thought leaders before making buying decisions

• Perfect for B2B UGC, product walkthroughs, thought-leadership collabs, and building long-term brand equity. Influencer-generated content is shared 7× more often than branded content on LinkedIn. So, ideal for platforms where tech audiences gather.

5 types of influencers based on size

When choosing TikTok influencers, size really matters. Bigger isn’t always better — sometimes a micro creator drives more impact than a mega star. It all comes down to matching follower count with your actual business goals.

Nano influencers

Follower range: 1-10K
Average engagement rate: 3–10% (very good)

You know that friend of a friend who shares the most relatable content on social media? That’s a nano influencer. They're not internet-famous, but they have a tight-knit community. Their comment sections? Personal convos. Their DMs? Full. Their followers? Very loyal.

These creators usually grow by showing up consistently/ They share real moments, micro-niches, and everyday life that makes people say: “That’s so me.” Think skincare routines for sensitive skin, ADHD productivity hacks, or cozy mom-life morning rituals. That kind of vibe.

Their superpower? Trust => Engagement

Nano influencer example

Imagine someone like @daianbus (3K followers). She reviews makeup products, tutorials in her beauty studio apartment and somehow makes it feel like you can easily repeat it. Daiana doesn’t just demonstrate but convinces.

Her delivery? Cozy, trendy, and pleasant. From time to time, she partners with budget beauty brands, weaving their products into her content in a way that feels natural and personal.

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Work with nano-influencers if you are:

• E-comm or DTC brands with limited influencer budgets.

• Small businesses and startups looking to build community fast.

• Challenger brands that need real talk, not polished campaigns.

• Niche markets (think: gluten-free snacks, ergonomic baby gear, ADHD planners.)

When working with nano creators, you’re tapping into highly engaged micro-communities where authenticity and trust drive real influence.

When working with nano creators?

• Product seeding – Get real feedback + content from real people

• Brand launches – Build buzz without blowing your budget

• Bottom-funnel campaigns – Drive actual conversions, not vanity metrics

• Loyalty + UGC flywheel – These folks don’t just post once and bounce

What about benefits?

Benefits of working with nano creators:

• Authenticity on tap. Feels like a friend sharing a tip, not a pitch.

• Better bang for your buck. Higher engagement for a fraction of the price. Nano influencers consistently outperform larger creators in engagement — yet cost far less. Average engagement rates: 7–10%, versus just 1–3% for macro or mega influencers.

• Brands also report that 44% say nano influencers are more cost-effective than other tiers.

• Content that converts. Great UGC, super repurposable in ads, emails, PDPs.

If your SaaS helps brands find the right influencers on TikTok, nano creators should 100% be part of your discovery filters. They’re scrappy, powerful, and their followers actually care.

Micro influencers 

Follower range: ~10K -100K
Average engagement rate: Usually 2–5% (and super consistent)

You know when a creator starts getting noticed but hasn’t hit “celebrity” status yet? That’s your micro influencer. They’ve outgrown their tight-knit circle, but they haven’t lost that cozy “I still reply to DMs” energy. 

They’ve got a loyal following, solid content quality, and they’re starting to get noticed by brands  but they still feel accessible.

Where nano influencers are all vibes and relatability, micro-influencers bring credibility + conversion.

Micro influencer example

Think someone like @JoannaYung — AI and marketing micro creator who went from sharing her personal journey to becoming an actual go-to resource.
She promotes work & life balance through outreach, analytics, and design tools that simplifies life.

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Her delivery? Concise, catchy, and beneficial. Her content speaks to young professionals and freelancers who want to stay productive without burning out. Joanna collaborates with SaaS startups and AI tools, naturally integrating them into her workflow.

Micro influencers are great fit for:

• E-commerce & DTC brands who want ROI + beautiful content

• FMCG players looking to scale campaigns without risking big spend

• Growing startups that need visibility + trust, fast

• B2B brands — especially in wellness, tech, and education

Collaborating with micro creators works best when you want trusted voices to amplify your brand to highly engaged, relevant communities.

When to collaborate with micro creators?

• Awareness + conversion blend – They’ve got reach and action

• Product storytelling – Their content feels real, not rehearsed

• Scaling what already works – Run dozens of these collabs and stack performance

And what about their pros?

Benefits of working with micro creators:

• High engagement, minus the high price tag

• Trust + influence at scale — they’re still seen as “one of us”

• Polished, on-brand content that’s often UGC-ready or ad-quality

If your influencer discovery tool doesn’t have filters for micro creators… you’re missing the magic middle. These creators are the perfect combo of trust, reach, and ROI, and brands across industries are doubling down on them.

They’re relatable, reliable, and very good at making products fly off shelves.
In short: they’re the MVPs of modern influence.

Mid-tier influencers

Follower range: ~100K -500K
Average engagement rate: 1.5%–3.5% (steady and strong)

These are the creators who’ve gone from “who’s that?” to “I follow her for everything.” They’re not household names (yet), but they’ve carved out legit authority in their niche. Whether that’s tech, fashion, parenting, wellness, SaaS tutorials, or small biz finance tips.

Mid-tier creators have usually built their audience organically, over years of consistency. And now, they’ve got influence and infrastructure — think solid video editing, content calendars, loyal followers, and sometimes even a team behind the scenes.

A mid-tier creator example?

Think @itzdree if you’re in the business/branding space. She’s a mid-tier TikTok creator with 149K followers on TikTok. Her content? Fashion, fashion, fashion. Chic outfits, accessories, and places to visit.

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 Her audience is largely young adults who look to her for trend-forward style inspiration and lifestyle tips. She also partners with emerging fashion brands, seamlessly showcasing products in her daily routines in a way that feels effortless and aspirational.

Who partners with mid-tier creators?

Ideal for:

• Established DTC and e-comm brands scaling performance

• SaaS and tech tools looking for trust-first product walkthroughs

• CPG or lifestyle brands needing repeatable, scalable influencer wins

• VC-backed startups who need a pro-tier campaign without macro costs

Collaborate with mid-tier creators when you need:

• Reach + ROI – Enough audience to move the needle, enough trust to convert

• Polished campaigns – They’re seasoned pros who hit briefs, nail timelines, and deliver quality

• Multi-channel impact – Feed, Stories, TikTok, LinkedIn, even webinars — they stretch content far

Collaborating with mid-tier creators lets you leverage their experience and credibility to maximize both engagement and measurable results across multiple channels. 

Benefits of collaborating with mid-tier creators:

• Reliable scale – Big enough to build reach, small enough to stay authentic

• Great content quality – Often indistinguishable from brand creative (in the best way)

• Longer-term potential – These are creators you build with, not just book for one-off posts. Videos from mid-tier influencers, especially on platforms like YouTube can continue accruing views and drive conversions long after the campaign ends. One brand paid ~$10K for a creator video that eventually reached 2M views over two years.

Mid-tier influencers are your sweet spot for scaling with quality. They’re powerful enough to reach thousands (even hundreds of thousands), but still close enough to their audience to drive trust, UGC, and conversion.

If your influencer discovery tool includes mid-tier creators in the mix, you’re giving brands access to their most balanced, dependable growth partners.

Macro influencers

Follower range: 500K -1M+
Average engagement rate: ~1%–2%

These are the creators your customers already know by name. They’ve got reach. Like, massive. Their content shapes trends. They might’ve started with beauty hauls, business advice, tech reviews, or “a day in my life” vlogs… but now? They’re full-blown brands.

Their audience is huge, but their influence is still personal. They’re shaping culture in their space.

A macro influencer example

Olivia Ostrom is a workout and wellness macro influencer with 538K+ followers on Instagram. She doesn’t just post but educates her audience about gym workouts with minimal equipment. Her content is watched, liked, saved, and shared by a broad audience who are into healthy lifestyle and sports.

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She actively engages her followers through Q&As, challenges, and step-by-step tutorials, making fitness approachable for beginners and pros alike. Olivia also collaborates with fitness brands and wellness products, integrating them naturally into her fitness routines.

Who works with macro influencers?

Perfect for:

• Established DTC brands with bigger budgets and bold messaging

• Global brands rolling out new product lines or entering new markets

• Lifestyle, beauty, tech, or wellness brands that need authority + scale

• Series A+ startups who want to explode awareness, fast

Macro influencers are ideal for brands ready to invest in wide-scale visibility, authority, and campaigns that drive rapid growth.

When do macro influencers make sense?

Use them when you want:

• Brand awareness at scale – Get in front of huge audiences fast

• Thought-leadership campaigns – Great for webinars, YouTube series, or new product categories

• Polished, campaign-ready content – Think Netflix-level storytelling, not lo-fi vlogs

• Launch moments – When you need everyone talking at the same time

Macro influencers make sense when you need massive reach, strong brand authority, and high-impact campaigns that move the needle quickly.

Benefits of working with macro influencers:

• Massive reach, serious authority – Their name means something

• Multi-platform presence – They’re active across TikTok, Instagram, YouTube, podcasts, email…

• Influence that moves culture – Not just products, but behavior, beliefs, and habits

Macro influencers are your loudspeakers. They’re the creators you tap when you want a message to stick — and scale.
Yes, they come with a bigger price tag, but they also bring credibility, content firepower, and cultural pull.

If your influencer tool lets brands search by size, niche, or impact level — macro creators are the top-tier go-big-or-go-home bet. And for the right brand at the right moment?

They’re worth every cent.

Mega influencers

Follower range: 1M+
Average engagement rate: ~0.5%–1%

Let’s be real — these are your headline names. The ones with book deals, Netflix cameos, and their own merch lines. Think celebrities who got digital, or digital creators who hit celebrity status.

Mega influencers don’t just “build a community” — they build a movement. Whether they rose through YouTube, TikTok, podcasts, or just straight-up star power, they now sit at the top of the creator pyramid.

And while these creators don’t always feel as “close” as a micro or mid-tier influencer, their influence is undeniable. One post from them? Whole industries shift. Products sell out. Opinions change.

Mega influencer example?

One of the greatest examples is @NikkieTutorials, a beauty and makeup influencer and expert, who has built an enormous, international community due to her content. She has 19M+ followers on Instagram, just imagine!

Image source.

Her main talent? Nikkie creates highly polished tutorials and reviews that resonate with both makeup newbies and professionals. She also partners with major beauty brands and launches her own collaborations, seamlessly blending education, entertainment, and promotion.

Who should be partnering with mega influencers?

They’re usually reserved for:

• Enterprise brands with global reach (and a serious budget to match)

• CPG giants launching something splashy (think Nike, Pepsi, Sephora)

• Series B+ startups doing huge funding announcements or category takeovers

• Brands going omnichannel — online, TV, print, and everywhere in between

Mega influencers are best for brands ready to make a massive splash, combining global reach, high visibility, and premium-budget campaigns.

When should you work with them?

You bring in a mega influencer when:

• You want a moment – A big launch, a bold rebrand, a mass-market play

• You need everyone’s attention — fast

• You’re ready to dominate conversations, not just participate in them

• You want to borrow trust at scale – It’s endorsement meets entertainment

You work with a mega influencer when you need instant, widespread impact, capturing attention and trust at a scale no other creator tier can match.

Benefits of working with mega creators:

• Unmatched visibility – Their reach is wild, and their audience spans countries

• Built-in credibility – If they love your brand, millions assume it's worth checking out

• Cross-platform domination – They’re not just on TikTok or IG… they’re on TV, in magazines, and probably trending on X.

Mega-influencers are your top-tier visibility play. They’re not for everyday campaigns. They’re for defining moments. The ones that make waves, not ripples.

If your influencer tool gives brands access to this level of creator, it needs to come with these filters: niche, format, campaign type, audience behavior. Because when you work with the biggest names in the game? Every detail matters.

7 types of influencers based on their content type

If you've ever wondered how to pick the right influencer for your brand, it’s all about matching their content type to your goals. Think of it like finding the perfect pair for your campaign.

Video Creators (YouTube, TikTok, Reels)

Let’s talk about the rockstars of modern storytelling aka the video-first creators. You know the ones: charismatic, camera-ready, and absolutely magnetic on screen.

These aren’t just content creators — they’re directors, editors, actors, and marketers rolled into one. Whether they’re filming cinematic TikToks, punchy Reels, or long-form YouTube videos, they live for visual storytelling. Their content often feels like a mini TV show because it’s polished, personal, and scroll-stopping.

They thrive on authentic interaction, not just dropping content, but starting conversations. Their audience? Super engaged. Think comment threads that go deep, DMs that turn into purchase decisions, and a fan base that actually shows up when they launch something.

A few examples:

@ErinOnDemand (YouTube) breaks down marketing, productivity, and brand-building in a way that’s both educational and entertaining. 

Image source.

Her audience of entrepreneurs and small business owners trusts her as a relatable coach, and she often partners with SaaS tools and business platforms.

@YourRichBFF (TikTok): Explains financial literacy with humor, sass, and zero fluff. Her content resonates with millennials and Gen Z eager to get smarter with money. 

Image source. 

That’s why she’s a natural fit for collaborations with fintech apps and financial services.

@KaitlynMcQuin (Reels) uses skits and storytelling to address mental health, relationships, and the absurdities of modern life. 

Image source. 

She connects with young professionals who value honesty and humor, while collaborating with lifestyle and wellness brands that align with her authentic voice.

These creators bring big value for B2B and B2C brands — especially when your product or message needs more than a static post.

Who’s already working with them?

Brands that understand the power of narrative and trust. Think:

• Factor Meals → Woven into family, health, or productivity narratives.

• Glossier → Leveraging micro-influencers who present products as part of personal beauty journeys.

• Grammarly embedded into comedy skits about writing disasters.

When should you partner with video creators?

When you need depth, emotion, and action. They shine brightest in scenarios like:

1️⃣ Launching a new product or feature because they build hype and explain it in a way that sticks.
2️⃣ Repositioning or rebranding — they can help reshape perception through storytelling.
3️⃣ Educating your market. Whether it’s a new concept, category, or pain point, they get people to care.

So, you partner with video creators when you want to engage your audience with compelling stories that inform, inspire, and drive action around launches, rebrands, or complex concepts.

And the benefits for your brand?

• Emotional buy-in – You’re not just selling features, you’re getting your audience to feel something.

• Multi-platform momentum – These creators cross-pollinate — one video can drive awareness across YouTube, Instagram, and even email.

• Longer shelf life – Great videos have legs. A strong YouTube post? Still ranking and converting 12 months later.

If you’re a B2B brand looking for creators who can translate complexity into connection, video-first influencers are your dream team. And the right influencer discovery tool? That’s your backstage pass to finding them before your competitors do.

Photo creators (Instagram, Pinterest)

Okay, picture this. You're scrolling Instagram or Pinterest, and suddenly you stop. Not because of a dancing video or a punchy headline, but because of the photo? 

It’s stunning. You can’t help but click.

Welcome to the world of the visual storytellers who can make anything look like art.

These are not just types of Instagram influencers. These are the aesthetic wizards. The mood-board makers. The ones who’ve mastered lighting, angles, and vibes to the point where a single image can tell an entire story. 

Whether they’re shooting a coffee cup, a SaaS dashboard on their laptop, or a beautifully organized workspace. The thing is that they know how to sell a lifestyle without ever saying a word.

They interact with their audience not just through DMs or comments but through mood. Their feed is their brand. Their visuals = trust. And when they feature you in that world? You borrow that trust.

Real Examples:

@tezza (Instagram): Think editorial, fashion-forward visuals. She’s also built her own photo editing app. 

Her audience is style-savvy creators and fashion lovers, and she collaborates with luxury fashion houses and creative tech brands to merge aesthetics with utility.

@plantkween: Their plant-filled, color-rich feed is part inspiration, part wellness movement. 

They’ve built a community of eco-conscious, wellness-focused followers and partner with sustainable lifestyle, home décor, and wellness brands that align with their vibrant ethos.

@candidlykeri (Pinterest): Creates templates, planners, and lifestyle content that screams “organized joy.” 

Her audience is primarily students and young professionals seeking productivity hacks, and she often teams up with stationery, digital tools, and lifestyle brands.

Who works with them?

Interior design brands, beauty, wellness, skincare companies, and tech brands with a visual angle. Besides, lifestyle-forward SaaS or productivity tools and B2B services with an emotional hook.

Pinterest especially is a secret weapon for evergreen content because pins don’t disappear. They circulate for months, even years.

When to work with photo-first creators?

When you want your brand to live in someone’s world, not just their feed.

1️⃣ Use Case 1: You’re building long-term brand equity, not just clicks. These creators elevate your perception.
2️⃣ Use Case 2: You have a beautiful or design-driven product, and you want people to stop scrolling and feel something.
3️⃣ Use Case 3: You need evergreen content that will perform long after the campaign ends (hi, Pinterest SEO).

But what about their pros?

Benefits for your brand:

• High-end visuals – You’re getting content that can be repurposed across ads, website, socials, decks, you name it.

• Association with taste + trust – These creators have a look. When your product fits into it, it elevates your brand story by association.

• Longevity – Especially on Pinterest, your brand lives on. One post can bring in traffic for months after the fact.

If your product looks great, has an emotional story behind it, or needs to be felt before it’s understood  —these are your people. Photo-first creators can turn your product into a feeling. And when your audience feels something? That’s when they act.

Long-form & Thought Leadership creators (LinkedIn, Medium)

Let’s talk about the creators who are read by professionals. The ones who don’t do trends, dances, or 7-second hooks… but instead, write. And when they write, people listen. For example, LinkedIn posts that spark debates or Medium essays that get bookmarked, quoted, and shared in Slack channels.

Yeah. These are your long-form opinion leaders. And they’re the quiet powerhouses of influence.

So who are they?

They’re founders, marketers, consultants, engineers, VCs, analysts, people who have something real to say. They write in-depth posts, open the hood on their process, share wins (and failures), and spark smart conversations.

They interact with their audience by asking questions, sharing frameworks, and going beyond surface-level fluff. 

Their followers? C-suite leaders, startup founders, investors, decision-makers. People with budgets and influence.

Real examples?

Amanda Goetz (LinkedIn): Former CMO, now founder. Talks brand, burnout, leadership, and everything in between. 

Her audience is startup operators, marketers, and founders who crave honesty in business conversations, and she partners with leadership platforms and founder-focused communities.

Tomasz Tunguz (Medium): VC at Theory Ventures. Writes deeply analytical SaaS breakdowns. 

His readers are investors, founders, and SaaS executives, and he frequently collaborates with data platforms and venture-focused events.

Julian Shapiro (Substack/Medium): Growth marketer turned thought leader. Breaks down concepts like storytelling and virality like no one else. 

His audience is marketers, content creators, and startup founders, and he partners with growth communities, marketing tools, and education platforms.

Who’s already working with them?

• SaaS platforms trying to reach decision-makers

• VC firms and fintech tools looking to build trust

• B2B service providers (consulting, HR, legal, ops)

• AI and data companies that need to explain complexity simply

• Thought-driven products (books, courses, premium software)

These brands know their audience doesn’t hang on TikTok all day—they’re on LinkedIn at 8am reading long posts with their second coffee.

When should you work with long-form creators?

1️⃣ You’re launching something that requires context: a new category, a bold POV, or a non-obvious offer.
2️⃣ You’re entering a saturated market and need to build authority, not just awareness.
3️⃣ You want your brand attached to an idea, not just a product (like “the future of work” or “sustainable leadership”).

Work with long-form creators when you need to provide depth, build authority, and connect your brand to a bigger idea beyond just a product.

Benefits for your brand?

• Credibility by association – When a trusted expert writes about your brand, it’s not just exposure — it’s an endorsement.

• High-retention content – Their followers don’t skim. They read, highlight, share, and apply. It’s sticky content.

• Ideal for complex or B2B products – If your value prop takes more than 5 seconds to explain? This is where it lives.

If you’re building a brand that solves real problems for real businesses, long-form creators are your backdoor to hearts and minds. They educate. They elevate. And they plant seeds that turn into loyal customers months later.

Stream influencers (Twitch, YouTube Live)

Alright, let’s dive into live streams. It’s one of the most real-time, raw, and ridiculously engaging content formats out there. Whether it’s Twitch or YouTube Live, this isn’t your polished highlight reel. This is the unedited, come-as-you-are content zone.

Streamers are hosts, entertainers, educators, and sometimes chaos coordinators — all live. These are creators who hit “go live” and spend hours engaging with their audience in real time. Their magic? Unfiltered interaction. They answer questions on the spot. They react live. They build trust through transparency.

Their communities show up consistently, not just to watch, but to hang out. That’s what makes this format so sticky.

A few examples?

@HarrisHeller (YouTube Live): Teaches creators how to grow their streaming presence. His delivery? Smart, tech-forward, super brand-friendly. 

His audience is aspiring streamers and digital creators who trust his gear reviews and growth strategies, making him a natural partner for tech brands, music platforms, and creator tools.

@CodeMiko (Twitch): Uses tech and storytelling in the most interactive way — wildly creative, wildly influential. 

Her community is made up of gamers, developers, and internet culture enthusiasts, and she frequently collaborates with gaming studios, hardware brands, and entertainment companies. 

Who’s collaborating with them?

• Tech brands (Elgato, Logitech, Razer)

• SaaS companies targeting creators (Notion, Streamlabs)

• Finance apps and crypto platforms

• Game studios and entertainment companies

• Even B2B tools that want a creative edge

Basically, brands who understand that influence isn’t just what’s said—it’s how it’s experienced in real time.

When to work with stream influencers:

1️⃣ Product launches — streamers can walk through features, react to updates, and build hype live. 

2️⃣ Education-heavy content — turn tutorials into interactive Q&As. 

3️⃣ Brand storytelling — co-host conversations, behind-the-scenes peeks, or audience-driven demos.

Work with streamers when you want interactive education, and immersive brand storytelling that lets audiences experience your product or message live.

Benefits for your brand?

• Real-time engagement – You’re not broadcasting to people—you’re in the room with them.

• High trust & intimacy – Live = no filters. Viewers trust streamers who keep it real.

• Replay value + long tail – Streams can be clipped, rewatched, and repurposed for months.

Live streaming isn’t just for gamers anymore. It’s for brands who want to connect. If your message needs energy, context, or clarity — this format delivers. And with the right influencer tool? You can discover streamers whose audience already trusts them, whose setup fits your vibe, and whose content style brings your brand to life.

Let’s be real: people don’t just want content. They want connection. And streamers? They’re the masters of that.

Podcast Hosts & Audio Creators

Let’s talk about the OGs of long-form storytelling in the digital space — podcasters. These are the voices people choose to let into their ears while commuting, walking the dog, or washing dishes. And in the world of influence? That kind of access is gold.

Podcast creators are thought leaders, industry nerds, big thinkers, and community builders who thrive in the land of nuance and depth. They’re not chasing the algorithm. They’re here to have real conversations. To go deeper. To bring on guests, challenge perspectives, and deliver insights their audience can’t stop thinking about.

What makes them special? Consistency + intimacy. Their audience tunes weekly — sometimes daily. And when a podcast host recommends a brand or shares a personal story involving a product? It’s not a pitch — it’s a conversation.

A few examples?

@Lenny Rachitsky – Lenny’s Podcast: Talks product, growth, and leadership with startup founders and operators. 

His audience is product managers, growth leads, and startup builders who treat his content like a playbook, making him a strong collaborator for SaaS tools, venture funds, and founder-focused communities.

@Guy Raz – How I Built This: Deep dives into the stories behind some of the world’s best-known companies. 

His listeners are entrepreneurs, business students, and curious professionals, and he often partners with business platforms, innovation hubs, and global brands.

Who’s working with them?

• B2B SaaS platforms and marketplaces

• Professional services (HR, recruiting, legal, finance)

• VC firms, startup communities, and founder-centric brands

• Online education platforms and community tools

If your offer requires credibility, context, or trust, podcast hosts are your long-game play.

When to work with them:

1️⃣ Thought leadership—align your brand with ideas and experts shaping the industry. 

2️⃣ Launching a B2B product that needs storytelling + trust. 

3️⃣ Niche audience targeting — reach CMOs, dev teams, HR leads, or whoever your dream buyer is.

Partner with podcast hosts when you need to build credibility, provide context, and earn trust with a highly targeted, engaged audience over the long term.

Benefits of working with them?

• Deep engagement – 30+ minutes of undivided attention per episode? That’s unheard of on other platforms.

• Voice-first brand trust – The personal connection from voice builds real loyalty.

• Evergreen reach – Great episodes live forever. People binge backlogs. Your brand stays discoverable.

If you’re in the B2B space and want to build authority, earn trust, and stay top of mind with a niche audience — podcast creators are your people. They speak directly to the humans behind the titles. And with the right influencer discovery tool? You’ll find the ones already leading the conversations your future buyers are tuned into.

Because let’s be honest: nothing beats word-of-mouth... unless it’s word-of-mouth in someone’s earbuds.

Meme & Reaction creators

Let’s step into the fast, funny, and often brilliantly savage world of meme and reaction content. You know the stuff: blink and it’s viral, scroll past and you still hear about it later.

These are the internet’s comedians, cultural commentators, and mood translators. They take trending topics, industry pain points, or universal emotions, and turn them into micro-bursts of relatable genius. Sometimes it’s a screenshot. Sometimes it’s a GIF. Sometimes it’s their actual face reacting in the most iconic way.

A few examples?

@corporate.bro – Satirizes sales culture, SaaS life, and startup clichés. 

His audience is mostly B2B sales pros and tech workers who see themselves in the jokes. As for collabs, it’s SaaS platforms, sales tools, and career-focused brands.

@tank.sinatra – Meme powerhouse who pokes at culture and corporate life with universal appeal. 

He reaches a broad, mainstream audience across age groups, and he collaborates with lifestyle brands, publishers, and consumer products looking for shareable, mass-market content.

@girlboss – IYKYK. Iconic memes about hustle culture, feminism, and capitalism’s absurdity. 

Her audience is millennial and Gen Z women balancing ambition with burnout, and she partners with career platforms, lifestyle brands, and wellness companies that align with her message.

Who’s working with them?

• Challenger B2B brands who want to disrupt old-school vibes

• SaaS tools looking to break through the noise

• Recruiting platforms, fintech players, and HR tech with a wink

Work with meme creators when you want to cut through noise, inject humor, and spark shareable engagement in crowded or corporate spaces.

When to work with them:

1️⃣ Use Case 1: Breaking into a saturated category with humor and self-awareness.

2️⃣Use Case 2: Employer branding — making corporate culture fun and shareable.

3️⃣ Use Case 3: Driving social engagement with low-lift, high-virality content.

Benefits of working with them?

• High shareability – Memes travel far and fast. People don’t just like them — they send them.

• Massive organic reach – The right post can outpace paid campaigns, easy.

• Cultural relevance – You’re not just present — you’re part of the conversation.

Meme and reaction creators might be your funniest (and sneakiest) brand advocates. If you want to connect through humor, build awareness fast, and make your audience laugh, nod, and click — this format delivers. 

AI-Generated Visual Creators (New trend)

Okay, this one’s for the B2B brands who want to be ahead of the curve. We're talking about virtual influencers — those wild minds using tools like Midjourney, Runway, and DALL·E to craft visuals that are part design, part imagination, part sci-fi.

They’re not your typical influencers. They’re artists, futurists, and storytellers. Some are solo creatives pushing the limits of what tech can visualize. Others are marketing nerds building entire personas or content universes with AI. Either way, their feed? Feels like a digital dream journal.

The vibe is: “Whoa. How did they even think of that?” Their audience shows up for innovation, for aesthetics, and for inspiration — and they interact with content not just by liking, but remixing, saving, and sharing it like a moodboard for the future.

A few examples?

@beeple_crap – The OG of digital art, blending surrealism with social commentary. 

His audience spans digital art enthusiasts, collectors, and culture watchers, and he partners with major brands, NFT platforms, and global art institutions. 

@peter.tarka – 3D visual creator using AI to generate mind-bending worlds and textures. 

His audience includes designers, marketers, and tech-savvy creatives. Peter collaborates with design software companies, fashion brands, and innovative tech firms creating the future of visuals.

Who’s working with them?

• Tech-forward SaaS brands looking to signal innovation

• Creative software platforms (design, 3D modeling, AI tools)

• Fashion and beauty brands that want to play with aesthetic edge

These aren’t just pretty pictures—they’re visual proof your brand “gets it.”

When to work with them:

1️⃣ Product launches — AI creators can build buzz with mind-blowing concept visuals 

2️⃣ Brand positioning — show you’re future-forward and visually fluent 

3️⃣ Engaging creatives — targeting designers, developers, or marketers who love experimentation

Work with AI creators when you want to wow your audience with futuristic visuals, reinforce innovative brand positioning, and engage creative communities. 

Benefits of working with them?

• Next-level aesthetics – These visuals stop the scroll and make people stare.

• Innovation halo – Collaborating with AI creators positions your brand as bold, experimental, and on the pulse.

• Content versatility – Use the same AI visuals across social, web, decks, and events — it scales beautifully.

AI-generated visual creators are your secret weapon if you want to say, “We don’t just follow trends — we set them.” They speak to future-focused audiences, challenge what content can be, and help your brand stand out with scroll-breaking creativity.

Fake Influencers: How to identify them

You can check and vet influencers manually, getting into their followers: if you find empty accounts with no bios and profile pictures — it’s bots. Besides, comparing comments-likes ratio to followers numbers, and checking generic comments like these "♥ ️ ♥ ️ ♥ ️", "beautiful pic" may also indicate artificial engagement.

However, checking this manually takes a looooot of time, nerves, and can’t guarantee hundred percent that the influencer doesn’t have bots or his audience matches with yours especially if he or she has millions of followers.

The solution? Influencer marketing tools. After years of working in influencer marketing, I recommend choosing an AI-powered software that is designed to work across three main platforms: Instagram, TikTok, and YouTube and generate in-depth analytics reports, including engagement rate, average likes, comments, and shares.

Besides, a good influencer platform must provide audience types reports, including the percentage of real people, mass followers, and suspicious accounts accordingly.

Bonus, if the platform shows the followers growth tendency. The sudden spike indicates that the influencer artificially increased his audience with bots.

How to find the right type of social media influencers for your brand

Again tools, tools, tools. Choosing a good one provides the best influencer-brand fit. Why?

It’s all due to smart parameters that filter both influencer and his audience in a single click. 

What filters does a good software have?

• First and foremost, location (city and country), especially if you run business offline. Bonus, if you can input the percentage of followers.

• Next, engagement rate. It’s recommended to look for creators with 5-7% of engagement rate that indicates an outstanding performance.

• And finally, the last post activity that should be no less than a month. Why? To be sure that the creator is consistently posting since the most active influencers have a more engaged audience.

Bonus, if the tool has semantic and lookalike filters. The first one helps to cut irrelevant accounts and find the creators that post the content you need. Lookalike filters easily find the same type of audience let’s say Christiano Ronaldo has. 

Want to elevate your brand finding the best brand-influencer fit? Here is the solution👇

IQFluence helps to connect with any type of influencer your business needs

Great news! IQFluence can easily do it.  Whether you need influencer marketing for a small business or you are a big agency, our tool backs you up. IQFluence is designed to help businesses across TikTok, Instagram, and YouTube. No platform switches are needed.

We offer:

• Influencer discovery. 15+ smart filters, such as location, engagement rate, language, gender, age, lookalikes, content type, semantic, last post activity, and more.

• In-depth influencer and audience analytics. Do you need to vet fake influencers? Generate followers growth, engagement spread, and audience type reports with a single click.

• Campaign monitoring. No need for manual calculations anymore. Evaluate your campaigns using key performance-based metrics such as CPA, CPR, CPC.

• Influencer marketing API integration. Whether you build your own platform or upgrade CRM, access our API at just $10.