13 Influencer Marketing Tools That Nail the Right Collab, Fast

What features to consider when choosing influencer marketing software? 

The essential thing that you need in an influencer tool is niche targeting. What does it mean? Simply saying, the tool should have a ton of robust filters to help you cut through the digital noise. 

You don’t need random shops when looking for B2B SaaS experts or beauty influencers, that's why I ditched most of the other influencer apps. However, what parameters make a software a go-to solution with the most precise targeting? These are the filters top influencer marketing platforms have:

• Location (by country and city) for both influencer and his audience. You want eyeballs where you actually sell. Look for a tool that doesn’t just show you where the creator lives, but where their audience lives, too, with the exact percentage. That’s a major win for local campaigns. Let’s say having a shop in London, you don’t want 80% of the audience to be from Barcelona.

• Engagement rate. Don’t just look at how many followers someone has — look at how much their audience actually interacts. Comments vs. likes vs. views ratio is all that really matters because it means that people actually care. A high engagement rate means real influence, not just empty numbers.

• Followers. Depending on the campaign goals, you may need nano, micro, or macro influencers, that’s why filtering the number of followers is a must. With proper follower count filters, you can align your choice with your campaign goals, budget, and strategy. No more wasting time reaching out to the wrong tier of creators.

• Keywords. This parameter is especially important for niche searching. Need beauty influencers focused on both skincare and makeup? Tech influencers knowing stuff about B2B tools? Eco creators? This is where keywords come in hand.

• Lookalikes. Sometimes you know that the celebrity you watch has the same audience as you do. Lookalike filters save tons of time for your team. That’s why I recommend looking for the best influencer marketing companies that easily can find creators with similar content, tone, and followers.

• Semantic. Wow, this is next-level. This feature goes beyond keywords in bios and analyzes semantic vectors — actual themes and ideas the creators mean. Must have for niche targeting because it’s how you spot a creator who shares your brand values.

• Recent post activity. Also a very important filter to be sure that the influencer is quite active on social media. Timely content = timely results. Filter out creators who haven’t posted in the last few months so your campaigns don’t hit dead air.

• Influencer contacts. To avoid platform switches and save your time, choose influencer tools that provide you with relevant email/dm contact information.

Let’s dive into tools 👇

IQFluence

Suits for: Small to medium-sized brands and agencies to find and track influencers

Trial period: 7 days

Pricing: From $295/mo (paid monthly) or $236/month (paid annually) 

If you’ve ever felt overwhelmed by influencer discovery tools that promise the world but give you a bunch of outdated data and random creators who don’t align with your brand — this one’s different. IQFluence really understands what influencers you actually need and delivers them.

First off, the choice is insane. We’re talking about 375+ million influencers across TikTok, YouTube, and Instagram. So whether you're looking for the right creators, vetting reports, running paid awareness campaigns, product launches, or you just want to stay visible where your audience hangs out, you’ve got options. 

IQFluence suits small businesses and large enterprises due to its flexible pricing plans and agencies of any size that aim to power their marketing strategies.

IQFluence offers the following influence marketing services:

• Influencer discovery. AI-powered influencer search platforms with 16+ robust filters. Imagine location, age and gender, engagement rate, follower count, saves, shares, last post activity, views lookalikes, semantic search, keywords & mentions, growing tendency, and contacts in one tool.

• Influencer analytics. It gives you all the important stats: average comments, likes, saves, shares, engagement rates, follower and like growth, and even how engagement is spread across their recent posts. To provide the best influencer-audience-brand fit, the tool also offers age and gender split, location, languages, notable followers, and audience reachability.
  It lets you make decisions based on precise data, not just follower count. And the best part? You can compare multiple influencers side-by-side on every key metric. 

• Audience vetting. IQFluence secures your budget by displaying audience type reports: you see a diagram with the precise percentage of real people, mass followers, influencers, and suspicious accounts (bots).

• Viral post analytics. Want to know what’s trending or what content the influencer hits best? This feature shows the most popular influencer’s posts of all time with the number of likes and comments. You can easily average these formats without wasting time on content ideas and stay ahead of influencer marketing trends.

• Campaign monitoring. Monitor key influencer impact indicators like views, reel plays, likes, comments, saves, shares, and engagement rates before, during and after campaigns. Besides, forget about  manual calculating of such key performance-based metrics like CPA (Cost per Action), CPR (Cost per Registration), and CPC (Cost per Click).

• Influencer marketing API integration. Plug in your own platform, a custom dashboard, or CRM at just $10. By the way, no subscriptions or long-term contracts.

Pricing

What’s the minimum cost if you have a team of 3 marketers and depending on task complexity? The pricing starts from $236 per month. 

This one’s ideal if you’re a lean marketing team with 2 marketers or a small agency just getting serious about influencer campaigns. You get up to 350 influencer reports and 350 emails, team roles, which is actually more than enough to test out strategies, run smaller campaigns, and still get solid data without feeling limited.

Business Plan costs $1,300/month. This one’s for the brands or agencies with customized needs like limits, seats, deeper support, and everything tailored to business needs and workflow.

Is there a free plan? No, IQFluence doesn’t offer a free plan.

Is there a trial? Yes! 7 days with no cards required.

And, what do customers say?

Reviews

We reviewed comments from real IQFluence clients and noticed several recurring patterns. Here they are: 👇

Influencity

Suits for: Medium brands, agencies, and e-commerce

Trial Period: 7 days trial period

Price: From $198 per month if paid monthly

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Imagine dreaming of good potential influencer partnerships, but sifting through influencers on TikTok feels like trying to find a needle in a haystack... blindfolded. That’s where Influencity influencer marketing software comes in clutch. Find, manage, and even pay creators without switching the platform.

Plus, you can scope out creators on TikTok, Instagram, and YouTube too. Besides, you can pay them in 143 currencies, and roll it out globally across 186 countries. Oh, and if you're into creating discount codes for those sweet customer conversions? Done and done. That’s why brands, agencies of any size, and e-commerce use it.

Bonus? No influencer contract. They run on trust and speed — just how modern B2B moves should be.

Features

Influencity offers the best tools for influencer marketing:

• Influencer discovery. You’ve got over 200 million profiles, and you can filter by literally everything: from audience demographics to engagement rates, even down to their content vibes and aesthetic. So instead of wasting hours scrolling, you’re locking in creators who actually align with your brand’s messaging.

• Campaign management. Need to keep tabs on campaigns or juggle multiple creators? Their collab app and IRM (Influencer Relationship Management) tool are made for that. You can track everything in one place without the chaos.

• Campaign reports. And once your campaign’s up and running? Influencity hands you beautifully visual, no-fluff reports that show you exactly what’s working. You get graphs, stats, and all the data-driven magic your team needs to make smart moves.

• Influencer outreach. Outreach doesn’t mean messy back-and-forths or endless spreadsheets due to Influencity. You can email creators directly from the platform. It’s built to make teamwork seamless, especially if your team’s managing multiple campaigns across markets.

• Shopify integration. Oh, and if you’re on Shopify? You can even track sales from your influencer campaigns right inside Influencity. You’ll know who’s driving conversions and keep logistics flowing smoothly. From product shipments to performance analytics in one tool. It’s all connected. Just how it should be.

Pricing

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What’s the minimum cost if you have a team of 3 marketers and depending on task complexity? So, if you’ve got a 3-person marketing team, the pricing varies at the $398 to $998/month range, depending on how many influencers you need to find and how complex your campaigns are. If you are a big agency or brand with custom needs, the pricing will be tailored to your needs individually.

Is there a free plan? No, Influencity doesn’t offer a free plan.

Is Influencity worth it? Let’s look at real customers reviews below 👇 

Reviews

We reviewed comments from real Influencity users and noticed several recurring patterns. Here they are: 👇

Sprout Social

Suits for: Influencer marketing brands & agencies

Trial period: 30 days

Pricing: From $249 per month if paid monthly 

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Are you aiming to manage social campaigns across multiple platforms (TikTok, LinkedIn, Pinterest, and X), and juggling collabs and influencer marketing apps for social publishing in one tool? Then, you need Sprout Social.

With this influencer marketing software you get real-time insights across TikTok, YouTube, X (formerly Twitter), Facebook, Pinterest, and LinkedIn. It especially matters for B2B companies and agencies, whose audience isn’t just hanging out in one place. Sprout Social tool lets you see the big picture and the fine details, all at once. Plus, they’re constantly leveling up. 

One of their newest features? AI-assistant replies. Enterprises and influencer marketing firms of all sizes choose this software.

Features

• Influencer discovery. You get over 50 advanced filters to narrow down exactly who you’re looking for. Think: keywords, smart categories, content type, demographics, niche, location, engagement style.

• Influencer analytics. You can dive into detailed metrics, viral post history, and interactive charts that make it super easy to compare creators and even peek at competitor performance.

• Audience analytics. Want to know if their audience is actually your audience? Sprout provides you with full demographic breakdowns — age, gender, location, interests.

• Publishing & editing. You can create, edit, and publish content all in one place without juggling Canva, Adobe, and five Chrome tabs. This saves your team serious time (and sanity). Whether you’re running internal content or polishing collab posts, it’s all seamless.

• Social listening. You can monitor your brand mentions, track trending topics, and spy on what your audience is actually saying. You stay ahead of the game instead of playing catch-up after something’s already gone viral.

Pricing

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What’s the minimum cost if you have a team of 3 marketers and depending on task complexity? Their pricing is per user, which means the cost scales depending on how many people on your team need access. So if you’ve got, say, three marketers on your team, the pricing starts at $249 per user/month. 

But if you are a bigger team looking for in-depth reporting, competitive monitoring, or automation — you could be paying $399 to $499 per user/month. 

And if you’re a large org that needs custom workflows, you’re in full enterprise territory with custom pricing based on exactly what you need.

Is there a free plan? No, Sprout doesn’t offer a free plan.

Is there a trial?  Yes, you get a 30-day free trial.

Is it worth it? Here are what real users say 👇

Reviews

We reviewed comments from real clients of the product and noticed several recurring patterns. Here they are: 👇

Meltwater

Suits for: Medium to large-sized brands and agencies

Trial Period: No, but you can request a demo

Price: $1000 per seat per month

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Let me put you onto one of the heavy hitters among the best influencer marketing platforms USA: Meltwater. If you haven’t checked them out yet, you're seriously missing out.

It’s designed for enterprise, small & medium businesses, and agencies that aim to work across TikTok, Instagram, YouTube, Linkedin, X, and Facebook. You get real-time analytics that show you exactly how your influencers are performing, who’s talking about your brand, and what the general vibe is across social media.

Besides, Meltwater doesn’t just throw a bunch of data at you and hope you figure it out. It actually helps you connect the dots. You’ll get deep insights into social engagement, market trends, and public sentiment. So you’re not just making influencer decisions based on gut feelings, you’re making moves based on actual, strategic intel.

Features

Meltwater offers top influencer marketing tools like:

• Influencer discovery and analytics. Find the best bloggers by key messages, pitch, and press release. Plus, you can track influencer performance across all the big platforms like Instagram, TikTok, YouTube, LinkedIn, X (Twitter), and even Facebook. But here’s the kicker: it’s not just social. Meltwater also pulls in data from TV, radio, blogs, news sites — the whole media landscape.

• Audience analysis. It goes deep into who your audience really is: age, gender, interests, behaviors, you name it. It’s like having a cheat code for understanding what actually resonates, so your messaging hits harder and connects faster.

• Sentiment tool. Wanna know what people are really saying about your brand (or your competitors)? That’s where the Sentiment analysis comes in. It listens to real-time conversations happening online so you can catch trends, dodge potential crises, and jump into moments that matter.

• E-commerce integration. And if you’re in e-commerce, congrats. You can finally connect the dots between your influencer efforts and actual sales. No more guessing if those campaigns are working — you’ll have the data to prove it.

Pricing

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What’s the minimum cost if you have a team of 3 marketers and depending on task complexity? Pricing starts at around $1,000 per user per month. For a team of 3 marketers managing complex tasks across multiple channels or markets, the total cost can scale significantly depending on the specific features required.

Is there a free plan? No, Meltwater does not offer a free plan.

Is there a trial? No free trial is available, but you can request a personalized demo.

And, what do real people say?

Reviews

We reviewed comments from real users of the product and noticed several recurring patterns. Here they are: 👇

CreatorIQ

Suits for: Medium to large-sized brands, retails, global enterprises, and agencies

Trial Period: No, but you can request a demo

Price: Around $2,000/month

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CreatorIQ is another influencer marketing tool that works across TikTok, Instagram, YouTube, Pinterest, X, Twitch, and Facebook. CreatorIQ makes the unmanageable manageable: from actionable reporting and insights to integrations and workflows. It includes Docusing, Google analytics, Shopify, Amazon, Looker, and more. CreatorIQ customers include beauty, fashion & retail, gaming, sports, global enterprises, and agencies, and brands.

Besides, you get influencer discovery, trends analytics, e-commerce & attributions, and campaign management in one tool.

Features

You get the following social media influencer tools:

• Influencer discovery. CreatorIQ applies AI-powered discovery and smart recommendations for finding the right creators. Filter by topics, categories, platform, engagement rate, and image labels. Besides, you may get recommendations based on your saves, influencers you liked and have worked before.

• Influencer vetting. Vet creators with insights on brand fit evaluation through recent posts, audience analysis, brand mentions, and hashtags. 

• Campaign execution. Run campaigns tailored to your goals since CreatorIQ brings order and advanced measurement. Advance your approach with outcome-driven planning, automated tracking, and real-time measurement.

• Competitor benchmarking. Compare your brand’s standing with your niche competitors, over time and across regions. You get performance and community insights with key metrics.

• E-Commerce integration. From paying influencers to measuring ROI with conversion analytics and affiliate links creation.

Pricing

What’s the minimum cost if you have a team of 3 marketers and depending on task complexity? CreatorIQ runs on a custom pricing model, which basically means you won’t find a standard pricing page. The cost depends on your company size, the number of users (so yeah, if you've got 3 marketers using it), and the complexity of your campaigns. 

What’s the starting cost? From what’s been shared by agencies and reviews, it’s around $2,000/month, and that’s typically with an annual contract.

Is there a free plan? No, CreatorIQ does not offer a free plan.

Is there a trial? Not really. No standard trial, though you can book a custom demo with their sales team.

Let’s discover what real customers say 👇

Reviews

We reviewed comments from real CreatorIQ users and noticed several recurring patterns. Here they are: 

Hypeauditor

Suits for: E-commerce, brands, and agencies

Trial Period: No, but you can request a demo

Pricing: At $2999 a year

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HypeAuditor isn’t just another influencer software — it’s like the powerhouse for influencer marketing across TikTok, Instagram, YouTube, X, and Twitch. Whether you're a lean e-com team, a growing agency, or a full-blown brand powerhouse, it’s built for influencer discovery, campaign tracking, and market analysis.

But here’s what really makes it stand out: transparency is baked into the platform. You’re not guessing or crossing your fingers hoping an influencer is legit. You get clean, data-backed insights so you can build partnerships that actually move the needle.

And if you’re managing payments (which, let’s be honest, can get messy fast), HypeAuditor’s got your back with built-in PayPal integration. It keeps transactions smooth, quick, and stress-free — no chasing invoices, no awkward email threads.

Features

Here’s the magic Hypeauditor creates with the best influencer tools:

• Influencer Discovery. Search through a wild database of over 205 million influencers using 35+ advanced filters (from location to lookalikes) to find the right faces for your brand. No more guesswork.

• Influencer Analysis. Wanna know who’s actually worth your budget? Get the full breakdown on audience demographics, engagement rates, and performance insights before you reach them out.

• Campaign Management. From kickoff to reporting, manage every part of your influencer campaigns in one clean, organized space. No sticky notes, no spreadsheets.

• Influencer Outreach Tool. Want to get into DMs the professional way? Hypeauditor offers personalized email templates to start real conversations, and build partnerships that actually go somewhere.

• Media Monitoring. Track social sentiment, UGC campaigns, and real-time trends so you’re always ahead of the curve — not scrambling to catch up.

• Media Plan Builder. Whip up stunning, data-backed presentations with KPI forecasts that make your influencer strategy impossible to ignore in the next stakeholder meeting.

• Competitor Analytics reports. Benchmark your campaigns against the competition and spot new opportunities before they do to stay ahead of trends.

• Sales Integration. Selling through influencers? HypeAuditor plays nice with Shopify, WooCommerce, and Magento to track what’s converting.

• Zapier Integration. Want workflows that run automatically? Connect HypeAuditor to thousands of tools and power your marketing strategies like a pro.

Pricing

What’s the minimum cost if you have a team of 3 marketers and depending on task complexity? Hypeauditor starts at $2,999 a year. But it’s not a one-size-fits-all kind of setup. The final number really depends on what you need, how big your team is, and the kind of features you’re looking to roll with. For more accurate data I recommend contacting their team directly.

Is there a free plan? No, Hypeauditor does not offer a free plan.

Is there a trial? No standard full-featured trial, but you can request a demo.

Is it worth it? Here are what real users say 👇

Reviews

We reviewed comments from real Hypeauditor customers and noticed several recurring patterns. Here they are: 👇

Upfluence platform

Suits for: Medium to large-sized brands and agencies

Trial Period: No, but you can request a demo

Price: From $11,940 per seat per year

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Upfluence is like your influencer marketing services dream team all packed into one platform. It’s not just about finding influencers. This tool helps you run the entire influencer marketing journey. Manage influencer collabs, scale UGC campaigns, and build out full-blown brand ambassador programs across TikTok, Instagram, YouTube, Twitch, X, and Pinterest. 

Here’s what makes it special: you’ve got smart filters to sift through thousands of creators until you find the perfect match. Then you’ve got analytics so detailed, they’ll make your CEO smile. Oh, and let’s not forget the built-in sales tracking. Yep, you can finally connect influencer activity to actual revenue.

Whether you’re measuring engagement, digging into campaign performance, or trying to figure out how well that collab actually works — the influence app lays it all out for you. Clean. Clear. Actionable.

Features

The tools influencer marketing Upfluence offers:

• Influencer Discovery. One-click searches among 12M+ verified influencers. No, really. Hand pick influencers through a massive database based on engagement rates, audience size, demographics, audience fit, and more.

• Influencer Analytics. Get the full picture. Track performance, measure ROI, and spot fake followers with advanced verification tools that keep your campaigns clean and credible.

• Free Marketing Tools. From fake follower checkers to engagement trackers and side-by-side influencer comparisons across platforms like Instagram, TikTok, Twitch, YouTube, Pinterest, and X (Twitter).

• Payments & E-Commerce Integration. Paying creators and tracking conversions doesn’t have to be a headache. Upfluence connects with Stripe, Shopify, WooCommerce, Magento, BigCommerce, and even Amazon attribution.

• Influencer Outreach That Saves Hours. With built-in templates, automated email sequences, and even a cheeky little AI assistant named Jace, you definitely say goodbye to cold-pitch messy emails and hello to scalable, human outreach.

Pricing

What’s the minimum cost if you have a team of 3 marketers and depending on task complexity? If you're serious about finding influencers without the guesswork, Upfluence is worth a peek. They don’t list pricing upfront (classic), but word on the street says it starts around $478/month for search and outreach alone (suits for small teams of 3). 

And if you want campaign tools or payments included, plans can hit $2K/month if you're scaling big.

Is there a free plan? No, Upfluence does not offer a free plan.

Is there a trial? No, but you can request a live demo with their sales team.

And what do real users say?👇

Reviews

We reviewed comments from real Upfluence customers and noticed several recurring patterns. Here they are: 👇

Afluencer

Suits for: Medium to large-sized brands and agencies

Trial Period: free plan available

Price: From $49 per month

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You know what makes unique the Afluencer platform among top-rated apps for influencer marketing? It suits both brands and influencers to find each other. As a brand you easily find creators based on niche (from beauty to lifestyle) across TikTok, Instagram, YouTube, X, and Facebook with Afluencer’s smart filters. 

Considering that the platform doesn’t scrape names from social media, all influencers get the message in the Afluencer app. No tabs switches!

Features

• Influencer Discovery. Afluencer helps you find creators based on niche, platform, follower count , engagement, and even location. Want a vegan foodie TikToker from Austin with a killer email list? Found.
• Built-in Outreach. Slide into inboxes like a pro without actually sliding into DMs. You can message influencers right through the platform, keep convos organized, and stop the “Where did I talk to them again?” spiral.
• Vetted Creator Profiles. Every influencer has a full profile with metrics that matter: audience quality, engagement rate, platform performance — the stuff that separates the posers from the pros.

Pricing

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What’s the minimum cost if you have a team of 3 marketers and depending on task complexity? The starting price is $49/month. For a team of 3 marketers managing influencer collaborations, a mid-tier plan around $99/month may be more suitable, especially if you need more robust support and regular strategy check-ins.

Is there a free plan? Yes, Afluencer offers a limited free plan.

Is there a trial? There is no separate free trial, but the free plan allows you to test basic features before upgrading.

Let’s discover what real users say 👇 

Reviews

We reviewed comments from real customers of the tool and noticed several recurring patterns. Here they are: 👇

Modash

Suits for: B2C e-commerce & app companies

Trial period: 14 days

Price: From $299/month or $199/month ( if paid annually)

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Now, let me introduce you to Modash. If you’re tired of bouncing between five different tools just to manage one campaign, this is the platform that brings everything you need, all in one smooth, no-BS dashboard.

Modash is built for B2C brands and agencies of all sizes, and it’s got the goods to help you find, analyze, and collaborate with top creators across TikTok, Instagram, and YouTube. Plus, Modash lets you manage influencers, track campaign performance, automate the boring stuff, and even pay influencers. It makes it one of the best influencer marketing platforms for agencies.

Features

Influencer marketing software tools you find in Modash:

• Influencer Discovery. Find the right creators fast with AI, advanced filters, and lookalikes for both influencers and their audiences. Want to track engagement rate, follower growth, or niche-specific details with audience interests? You got it.

• Audience Data. Get insights into who's really following your influencers — think location, age, gender, language, and all the deep demographic data you need to make smart decisions.

• Campaign Management on Autopilot. No messy spreadsheets. Modash gives you a clean, centralized dashboard to automate and organize your campaigns like a pro.

• Influencer outreach. Slide into creators’ inboxes without ever leaving the platform. Everything’s in one place, from your first pitch to the final deliverable. No more email chaos.

• Payments + Shopify Integration. Handle invoices, send global payments, and tie it all back to your Shopify store. Easy, seamless, and built to scale.

• Free influencer marketing tools (Fake Follower Checker). No more wasting budget on sketchy stats. This free tool lets you spot fake followers before you commit, so you’re only working with legit creators who deliver real results.

Pricing

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If you have a team of about three marketers, the starting price is $199 per month (if paid annually). That gets you access to the essential influencer marketing features outreach. 

The tool’s pricing grows with the size of your team and how many features you need. For serious growth and larger projects, you will need to customize a plan that fits your exact workflow, influencer volume, and reporting needs.

Is there a free plan? No.

Is there a trial? Yes! Modash offers a 14-day free trial.

Is the tool worth it? Discover what real users say about it 👇

Reviews

We reviewed comments from real Modash customers and noticed several recurring patterns. Here they are: 👇

Grin

Suits for: B2C e-commerce & app companies

Trial period: No, but you can request a demo version

Price: From $10,000+ per month

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What about the GRIN influencer marketing analytics tool? If you’re a B2C brand looking to actually get strategic with influencer marketing across Facebook, X, TikTok, Instagram, and YouTube, Twitch, and Pinterest, this platform is what you need.

GRIN makes influencer collaborations actually work. It offers deep performance data, audience insights, and engagement metrics that give you a crystal-clear picture of who’s worth partnering with and why. 

But here’s what makes GRIN a total power move: it goes way beyond the collabs. This software plays super nice with the tools you’re already using: email, Shopify, WooCommerce, Slack, DocuSign, PayPal. That means you can manage communication, contracts, send payments, and track results without bouncing between 10 tools for influencer marketing.

Features

GRIN’s tools to measure influencer marketing:

• Creator Discovery. Grin offers smart filters, advanced prompts with Gia to find influencers across TikTok, Instagram, and YouTube who actually match your niche. Gia bot surfaces niche creators based on audience size, platform, content style, brand values, and more.

• Reporting & Analytics. Track everything in real time: campaign performance, audience insights, engagement rates, even top-performing posts. It’s the data you actually need to make confident, strategic moves.

• Payments Made Simple. GRIN takes the headache out of paying influencers by integrating with PayPal and W2. Quick, easy, and totally secure, so you’re not chasing invoices or managing chaos.

• Free Instagram Influencer Analytics Tool. Check engagement rates, follower count, post volume, and more before you ever send that pitch. Think of it as your influencer lie detector.

• E-commerce Integrations. Connect directly with Shopify, Salesforce, Magento, and WooCommerce so you can send products to influencers without lifting a finger. 

Pricing

The starting point is around $10,000 per month, so it’s definitely designed for bigger teams or brands that need a full-stack influencer marketing solution. If you have a team of about 2-3 marketers, that baseline price might shift depending on how complex your campaigns are.

Because GRIN is highly customizable, the total price can vary quite a bit, so it’s best to reach out to their team directly to get a quote that fits exactly what you’re after.

Is there a free plan? No.

Is there a trial? No, but you can request a personalised demo.

Is GRIN worth it? Discover what real users say about it 👇

Reviews

We reviewed comments from real customers of the platform and noticed several recurring patterns. Here they are: 👇

Loomly

Suits for: Freelancers, small and medium agencies, and franchises

Trial Period: 15 days

Price: From $32 per month when paid monthly

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Loomly is not just another “influencer tool.” Loomly is this slick, no-nonsense influencer relationship marketing platform where brands and influencers can actually work together: from barter deals, content planning, to all the behind-the-scenes magic… without the mess.

And here's the kicker: it works across TikTok, Instagram, LinkedIn, YouTube, even Pinterest and Threads. Whether you're a small startup or a full-blown agency with layers of approvals and marketing chaos, Loomly helps keep it tight.

You get a clean, intuitive dashboard, easy scheduling, real-time performance tracking, and automated workflows that make your marketing team want to high-five each other. 

Features

Loomly’s influencer marketing tools for brands:

• Content Planning & Scheduling. Imagine having a central hub where your whole content universe lives: calendar, post ideas, platform insights, all in one clean view. That’s your new content calendar. And it’s not just a pretty planner — it actually thinks with you. Loomly serves up fresh post ideas based on trends, best practices, and even your fave RSS feeds (hellooo inspiration). You also get optimization tips for each platform. So your TikToks don’t flop, your LinkedIn posts hit, and your Pinterest content doesn’t disappear into the void. 

• Manage collaborations. Approvals don’t have to be a bottleneck. Loomly lets you assign roles, set up review flows, and keep everyone in their lane. Got feedback? Just drop comments right into the post preview. Real-time updates, version control, and a shared asset library mean no more “Where’s that Canva file?” at 9 p.m.

• Influencer analytics. And let’s not forget the numbers. Loomly doesn’t just spit out vanity metrics — you get deep insights into reach, clicks, engagement, and post-by-post performance. Want to prove ROI to your CMO? Custom reports are your new best friend. Oh, and if you’re tracking traffic? Done.

Pricing

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If you're just getting started, pricing begins at around $42/month. But if you’ve got a team of three marketers, and you're managing multiple accounts or need more advanced features like workflow approvals, reporting, or collaboration tools, expect to land somewhere in the $85–$175/month range, depending on the complexity of your setup.

Is there a free plan? No.

Is there a trial? Yes! You get a 15-day free trial, and you don’t even need a credit card to start. 

Discover what Loomly users say about it 👇

Reviews

We reviewed comments from real customers of the platform and noticed several recurring patterns. Here they are: 👇

HootSuite

Suits for: Small businesses, agencies, and real estate

Trial Period: 30 days

Price: From €99 per month when paid annually

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Hootsuite isn’t just one of typical “schedule and forget it” influencer campaign platforms. It’s more like your social media control app. You can schedule posts, sure but you also get deep analytics that show what’s landing, what’s lagging, and what’s entertaining your audience across all the big players: Facebook, Instagram, TikTok, LinkedIn, Pinterest, YouTube, X (formerly Twitter), and Threads.

And here's a wow thing: 100+ integrations! 

CRM tools, project management systems, and more), it plugs seamlessly into the workflows your team is already using. 

So if you’re running influencer campaigns, tracking performance, and trying to actually connect with your audience, Hootsuite gives you the visibility, clarity, and control to do it right.

Features

Influencer campaign optimization tools Hootsuite’s offering:

• UGC & Influencer Management. Looking to tap into micro influencers and manage all that gorgeous user-generated content? Hootsuite’s got your back. It’s a sweet spot for brands wanting to find the right creators and actually organize the madness.

• Social Media Analytics. Their reports aren’t just a pile of numbers — they’re clean, visual, and tell you exactly what’s working. Think: engagement, views, clicks.

• Competitor Analytics. Want to know what your competitors are up to without creeping their profiles every day? You can monitor their strategies, performance, and spot opportunities to outshine them.

• Social Listening. This is your brand’s ears to the ground. Tune in to what people are actually saying about you, your industry, or even your competitors, so you can ride the trends, fix pain points, and show up where it matters. Besides, you can use its keywords and hashtags for influencer discovery to see who are actively participating in conversations related to your brand or industry. You can connect with them and potentially collaborate with these influencers. 

• Publishing & Scheduling. No more scrambling to post last-minute. Schedule your content to drop exactly when your audience is most active. Easy. Smart. Effective.

• Built-in Inbox. All your DMs, from Instagram to TikTok to WhatsApp — land in one place. No tab-switching. No missed messages. Just smooth, central communication with templates to keep it pro and on-brand.

Pricing

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The starting price is $99/month for individual use. For a team of 3 marketers handling coordinated workflows and managing up to 20 social accounts, expect to pay around $249/month or more, depending on the complexity and feature set required. 

And for tailored needs, the pricing is customizable.

Is there a free plan? No, Hootsuite doesn’t offer a free plan.

Is there a trial? How many days? Yes, a 30-day free trial is available.

Is HootSuite worth it? Discover what real users say about this tool👇

Reviews

We reviewed comments from real customers of the platform and noticed several recurring patterns. Here they are: 👇

Emplifi

Suits for: Brands, agencies, sports, e-commerce and retail

Trial Period: Yes, though the duration may vary depending on the product suite

Price: From $200 per year per feature

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I want to end this article with one of the best influencer marketing software, Emplifi because it’s like an all-in-one social media command center. Think deep analytics, smart automation, and influencer management all wrapped into one sleek, intuitive platform. 

Emplifi gives you real-time performance metrics across Instagram, TikTok, Facebook, X (formerly Twitter), and LinkedIn, so you’re managing influencer campaigns across multiple channels and get everything in one clean, powerful platform. 

But it doesn’t stop there. With built-in AI influencer marketing solutions, you can discover creators, schedule content, publish like a pro, and reach the right audience.

Tools for influencer marketing

• Influencer discovery. Easily find the right creators and manage your entire campaign flow. Plus, outreach with reporting, all in one place. No tab-hopping required.

• Influencer analytics. Get the full story on influencer performance, compare competitor insights, and export the data you need without the messy spreadsheets.

• Social Listening. Want to know what your audience actually cares about? Emplifi tracks sentiment and trends across Instagram, TikTok, Facebook, YouTube, X (Twitter), LinkedIn, Pinterest, and even Snapchat. So you're always a step ahead of the trends.

• Publishing Power Tools. Plan, create, and schedule without Canva and Figma. Bonus: Emplifi tells you when most of your audience is online to post for max engagement. Plus, it tracks how each post performs.

• Social Commerce Superpowers. Turn engagement into revenue. From managing customer reviews to launching live video shopping experiences, Emplifi gives you tools to blend content and commerce.

Pricing

Pricing starts at around $200 per year per feature. For a team of 3 marketers handling multiple channels and complex workflows, the total cost will depend on how many features are selected and how intensively they’re used. Enterprise-level configurations can vary significantly.

Is there a free plan? No, Emplifi doesn’t offer a free plan.

Is there a trial? No, but you can request a demo. Yes, a free trial is available, typically upon request — though the duration may vary depending on the product suite.

Is Emplifi worth it? Discover what real users say about it 👇

Reviews

We reviewed comments from real Emplifi customers and noticed several recurring patterns. Here they are: 👇

Influencer marketing platforms comparison

I've highlighted the most essential filters for effective niche influencer search, so you can quickly compare the tools if forgot 👇