With the extension installed, open the creator’s public Instagram profile in Chrome and click the IQFluence icon in the toolbar. Start in General. Jane’s panel shows 297K followers, a 1.63% engagement rate, an estimated real audience rate of 80.6%, and Italy as her top audience country at 88.29%.
For this brief, look at Top audience geo first. Italy is where the brand ships, and 88.29% is enough to keep Jane in the running. I’d record the 80.6% real audience estimate as a separate signal and use the engagement benchmark in Generalto put her 1.63% in context.
Start in General for a first read on whether the creator fits the brief.
2. Open Audience and check the country breakdown
Sign in with a free IQFluence account for the detailed audience breakdown. In the same panel, click Audience and scroll to Country. I use this view whenever the brief names a specific market. The full list gives you the share for your target country even when another market ranks first.
In the demo, Italy accounts for an estimated 88.29% of Jane’s audience. That’s enough to keep Jane in the running for an Italy-only launch. Italian also leads the Language card at 84.5%, so I’d ask for the tutorial in Italian.
Use the Country and Language cards to check the target market and inform the creative brief.
3. Go back to General and find a Reel worth referencing
Return to General and scroll to Popular posts and Popular reels. In Jane’s panel, the first post shown has 122.9K likes and 812 comments. The first Reel shown has 26.5K likes and 376 comments. For a Reel brief, start with the Reel. I’d then go to Jane’s Reels grid and look for a skincare tutorial where she shows the texture, applies the product on camera, and explains where it fits in her routine. That’s the clip I’d reference in my outreach.
Use Popular reels to pick a starting point, then check the creator’s recent Reels for the format you’re booking.
Jane has earned a shortlist spot on audience fit. My follow-up would be specific. “Could you send two recent sponsored skincare tutorials in this format and the Instagram Insights for each? We’d like to see accounts reached, ideally measured over the same period after posting.” Use the extension to choose who gets that email. Use those Insights to evaluate the quote against past reach.
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