Engagement rate, or ER, shows the creator’s average likes across the last 30 posts relative to Followers. IQFluence calculates the metric by dividing the Average likes value by the Followers value.
Engagement rate (%) = Average likes ÷ Followers × 100
Use the Average likes and Followers values from the same creator analysis. For example, 900 average likes and 50,000 followers produce an ER of 1.8%: 900 ÷ 50,000 × 100.
The percentage does not mean that 1.8% of the creator’s followers were uniquely identified as engaging. Likes may come from people who do not follow the account, and the formula compares aggregated values rather than unique engaged users.
A manual calculation should use Average likes and Followers from the same analysis. A small difference may appear when the card shows rounded values while the calculation uses greater precision.
If the difference is larger, first confirm that both inputs came from the same report and were captured for the same analysis.
A higher ER means the Average likes value is larger relative to the Followers value. It does not, by itself, prove authentic engagement, purchase intent, or future campaign reach.
Review the creator’s recent content alongside ER. The engagement benchmark can help you see whether performance is relatively consistent or whether one piece stands out from the rest.
Does engagement rate affect ranking position?
In IQFluence’s default follower-count rankings, ER is supporting information. It does not change the order of eligible creators.
Use it to decide which accounts deserve further review, alongside their recent content and audience fit.
Read the full ranking methodology
Prepared by: IQFluence content team.
Methodology reviewed by: IQFluence product and data team.
