Blockchain Influencer Marketing: A Complete Guide

TL;DR

• Blockchain influencer marketing is a conversion funnel, full stop. Views are just attention. Real ROI lives in wallet connects, token swaps, staking events, NFT mints — the on-chain stuff that actually proves someone took action.
• Platform choice is an intent question TikTok and Instagram work at the top of the funnel when the ask is simple, like "join the waitlist" or "download the wallet." YouTube is a different animal entirely. Watch time and retention on a 12-minute DeFi explainer tells you something meaningful about where a viewer's head is at.
• You're borrowing credibility, not buying eyeballs Audience quality beats follower count every time in KOL marketing. Before you sign anyone, check for audience overlap across your creator list because paying three people to reach the same 40,000 wallets is just waste. Think of this step as risk control.
• Your product type changes everything A wallet app has KYC friction baked into the funnel, so your creator needs to hand-hold. DeFi protocols should be optimizing for connect-to-action events. NFT drops and blockchain games are community-first and almost always tied to a launch window. Each of these needs its own KPI chain, not a copy-paste version of someone else's campaign.
• Two layers of tracking, not one On-platform metrics (views, engagement, watch time) tell you about content performance. Off-platform metrics (referral links, promo codes, app attribution, on-chain analytics) tell you about business performance. Both matter. Only looking at one means you'll never actually know which creator drove adoption. 
• Disclosure is not optional Web3 campaigns routinely get treated as financial promotions by regulators. Clear disclosure rules and claim guardrails need to be in the brief before anything goes live, not added as a footnote after.

Here’s how blockchain influencer marketing is really wired 👇

Influencer marketing for blockchain explained: exchanges, DeFi, L1s, NFTs & more

One of the biggest mistakes in influencer marketing blockchain is treating “Web3” as a single category. It isn’t. A wallet app, an exchange, a DeFi protocol, an L1 ecosystem, and an NFT project all grow in completely different ways. That means influencer marketing has to serve different goals, audiences, and conversion moments.

In traditional marketing, success might mean installs or purchases. In web3 growth, success is usually a behavior change: connecting a wallet, making a first transaction, deploying a contract, or joining a community. Influencers work best when their content moves users through that specific action — not when they just generate awareness.

The key question isn’t “which influencer should we work with?” but “what action are we trying to move users toward?”

Exchanges / Wallets

Goal: KYC → Deposit → First Trade

For exchanges and wallets, influencer marketing sits closest to traditional user acquisition but with higher trust requirements. Users are being asked to move money, verify identity, or change financial behavior. That’s friction-heavy.

Creators who perform well here tend to focus on:

• walkthroughs (“how to buy your first crypto”),

• security explanations,

• comparisons and onboarding tutorials.

The strongest campaigns don’t sell features; they reduce fear. A good creator shortens the time between curiosity and the first funded account. In crypto wallet marketing, especially, education and perceived safety outperform hype every time.

Success metrics move from installs → verified accounts → first funded transaction, not just views.

DeFi Protocols

Goal: Wallet Connect → First Swap → Repeat Usage / TVL Contribution

DeFi marketing is less about acquisition and more about activation. Most users already have wallets — the challenge is getting them to trust a new protocol with their assets.

Influencers here act more like analysts or educators than promoters. Content that performs includes:

• strategy breakdowns,

• yield explanations,

• real usage demonstrations,

• risk discussions.

The important shift is that success is usage, not a click. The real win is when influencer-driven users come back, provide liquidity, or continue swapping. That’s why DeFi influencer campaigns should track repeat interactions and TVL contribution, not just traffic.

L1 / L2 Ecosystems

Goal: Developer Adoption → Docs Visits → Testnet Activity → Hackathon Signups

L1 and L2 ecosystem growth look completely different from consumer marketing. The primary audience isn’t traders — it’s developers and builders.

Influencer marketing here often overlaps with technical education:

• developer YouTube channels,

• technical Twitter creators,

• ecosystem educators,

• builders documenting their experience publicly.

The best-performing content shows how easy it is to build, not why the chain is faster. Influencers reduce perceived complexity and create social proof among developers.

For L2 ecosystem growth, early signals of success include documentation traffic, GitHub activity, testnet participation, and hackathon registrations, long before mainnet usage appears.

NFT / Gaming Projects

Goal: Mint Conversion → Whitelist Signups → Community Joins

NFT and blockchain gaming campaigns are closer to culture and community than pure product marketing. Influencers here don’t just drive traffic — they help shape narrative and momentum.

Successful campaigns usually combine:

• early access or whitelist collaborations,

• behind-the-scenes content,

• creator participation in the community itself,

• ongoing storytelling around the project.

The mistake many NFT marketing campaigns make is focusing only on mint-day promotion. In reality, influencers are most valuable before and after the mint, when they help build identity and sustain community engagement.

Metrics that matter include whitelist conversions, Discord or community growth, and post-mint participation.

Now, let’s move to real campaigns 👇

3 Best influencer marketing blockchain examples

For this article, I analyzed 22 blockchain campaigns to select the 3 best. Let’s dive into what unites them, their hooks, and the results they achieved. 👇

Coinbase & Brian Jung

The first blockchain influencer marketing campaign that really stands out is the collaboration between Brian Jung and Coinbase. Coinbase, for context, is basically the “front door” to crypto for millions of people. It’s an exchange and wallet all in one: approachable enough for beginners, yet powerful enough for pros who trade big.

Their audience is fascinating because it’s split. On one side, you’ve got complete newbies, people who just downloaded their first wallet, maybe watched a YouTube tutorial, and are curious but cautious. On the other hand, there are traders and builders actively moving funds, staking, or experimenting with DeFi protocols. The challenge? You need content that educates and builds trust for beginners, while also offering actionable, advanced insights for experienced users.

That’s exactly the type of content Brian creates. His style? Clear, concise, and genuinely educational.

The partnership format? A YouTube app review where Brian listed the best crypto apps to invest with. He walked through each app, showing screens, explaining features, and demonstrating how to buy and connect accounts. 

Image source.

What made it stand out? It was his honesty. He openly pointed out flaws, making the content feel authentic rather than ad-scripted.

The results speak for themselves:

• 593K views

• 25K likes

• 364 comments

BingX Official & Fonzie Gomez

BingXofficial is one of those exchanges that speaks directly to active traders, people who don’t just buy crypto and forget about it, but actually want tools for copy trading, derivatives, and experimenting with strategies. 

Their audience? It is mostly retail traders who like learning from other traders, testing ideas, and staying close to market movements. So the tone around BingX usually leans more practical and performance-driven than beginner education.

That’s why they collaborated with Fonzie Gomez, a mega creator with over 2M followers on TikTok, known for making complex blockchain and crypto topics feel approachable. His content delivery? Creative, engaging, and human, the kind that feels like a conversation rather than a lesson.

The partnership format? A TikTok reel, where Fonzie interviewed people on the streets of Sydney, asking what makes a trading platform feel trustworthy. 

The discussion naturally led to BingX, where he introduced the platform by mentioning its 40M+ users worldwide, its spot and futures trading features, and its position as one of the first crypto exchanges to popularize copy trading. 

He then walked viewers through the interface, showing real screens and explaining how it works, while also highlighting major partnerships such as Ferrari and other high-profile brands to reinforce its premium positioning.

 Image source.

The results? Amazing!

• 250K+ views

• 54K+ likes

• 117 comments

• 1,168 saves

• 632 reposts.

CoinSwitch & @Sherryshroff

Blockchain through humor? Easy for Sherry Shroff.

Sherry Shroff, a lifestyle influencer with an interest in blockchain, makes crypto content feel fun, trendy, and positive. And that’s exactly why her collaboration with CoinSwitch works so well.

CoinSwitch is a crypto platform built for people who want to invest without feeling overwhelmed by technical complexity. Its audience mainly consists of everyday investors: beginners and young professionals who are curious about crypto but prefer something simple, safe, and easy to navigate.

Because of this, CoinSwitch’s communication style is typically educational and friendly, more like a friend explaining investing basics than a hardcore trading discussion.

That’s precisely Sherry’s delivery style.

For this collaboration, the format was a sponsored Instagram Reel. 

Image source.

In the video, Sherry answered common crypto-related questions such as:

• “What is cryptocurrency?”

• “How many cryptocurrencies are there?”

• “What are the top three coins?”

• “What is the value of one Bitcoin?”

• “Is it legit?”

• “Is crypto trading profitable?”

The best part? She delivered it all through a fun, dance-gesture Q&A format, making complex topics feel light, approachable, and engaging.

The results? Very good!

• 141K views

• 3,750 likes

• 100 comments

Read also: NFT Influencer Marketing -The 2026 Playbook for Launching Drops That Build Trust 

Now, it’s time to switch from theory to practice 👇

How to build blockchain influencer marketing strategy

The internet is packed with generic guides on influencer marketing for blockchain, all repeating the same advice. 

So, instead of rehashing the obvious, I decided to interview real IQFluence clients and share their firsthand insights that actually work. 👇

Set goals

Let me say this first, because it saves a lot of frustration later: in blockchain marketing, you don’t really set exact outcomes. You set direction.

And that sounds uncomfortable if you’re used to performance marketing, where you can say, “We’ll get X installs for Y budget.” Web3 doesn’t behave like that. Audience behavior is volatile, market sentiment shifts fast, and one creator’s video can outperform ten others for reasons nobody could have predicted.

Start with the real question: what are we trying to move?

Before metrics, before creators, before budgets, ask this: Are we trying to be known, or are we trying to be trusted enough to try?

Because blockchain users rarely convert on first exposure. They watch, they lurk, they wait. Influencer marketing works by stacking familiarity over time.

So instead of forcing hard conversion targets too early, think in stages:

• Awareness: Are the right people seeing us?

• Consideration: Are they paying attention and talking about us?

• Activation: Are some of them eventually taking action?

Why exact numbers usually backfire in Web3

You’ll see advice saying goals should always be ultra-specific. And yes, clarity really matters, but pretending you can predict exactly how many wallet connects or deposits will come from an influencer campaign is usually fiction. Creators don’t control markets, but sentiment does.

A bullish week can double conversions. A negative news cycle can cut them in half. Same campaign, different outcome.

That’s why strong blockchain teams focus first on:

• Reach within the right audience

• Sentiment and conversation quality

• Retention of attention (watch time, saves, replies)

If people are watching, sharing, and discussing, conversion tends to follow later.

What good goal setting actually looks like:

See the difference? You’re guiding behavior, not forcing it.

In blockchain influencer marketing, KPIs need to follow the way trust actually forms. 👆

Read Also: Setting goals for influencer marketing that drive ROI

Choose your ideal ICP

One of the biggest mistakes in influencer marketing blockchain is defining the audience too broadly. “Crypto users,” “traders,” or “Web3 natives” sound clear on paper, but in reality, these groups behave very differently. In blockchain, adoption is shaped less by age or gender and more by context. 

Why someone entered the space, what they’re trying to achieve, and what risks they’re comfortable taking. Someone exploring DeFi for passive income thinks differently from a developer experimenting with L2s, or a gamer entering Web3 through NFTs. If your ICP is too generic, influencer content ends up sounding generic too.

A stronger approach is to understand the lived reality around the user. For example, instead of targeting “men 25–34 interested in crypto,” a more realistic ICP might look like early-career tech professionals who see blockchain as a financial opportunity. They consume educational YouTube content before making decisions, and rely heavily on creator opinions to filter signals from noise. 

Another common profile might be product-focused developers who follow technical creators, care about documentation quality, and only engage with ecosystems once they see other builders shipping on it. These distinctions matter because each group responds to different creators, narratives, and trust signals.

Image source.

This is where empathy mapping becomes practical rather than theoretical. When you map what a community says, thinks, does, and feels, you start seeing the real friction points: fear of scams, confusion around onboarding, skepticism toward hype, or simply the feeling of being late to space.

Influencers who already speak to these emotions naturally create content that feels native to the audience instead of promotional. The campaign stops sounding like marketing and starts sounding like a conversation.

Most of the data needed to build this profile already exists. Your own analytics usually show who is engaging repeatedly, asking questions, or returning after announcements. 

If internal data is limited, competitor analysis becomes useful, not to copy campaigns, but to observe which creator audiences genuinely interact with versus which only generate surface-level reach. Patterns emerge quickly: certain communities are over-targeted with hype, while others are underserved and looking for education or representation.

Find creators 

Once you understand who your ideal audience actually is in Web3, the next step is finding creators who already have credibility with that community. 

For example, if your goal is to reach early-stage DeFi users who learn through YouTube explainers or Twitter threads before trying a protocol, your search should start with audience context, not platform size. 

IQFluence’s discovery dashboard. Try it for free for 7-days

Using an influencer marketing platform like IQFluence allows you to narrow discovery through filters:

• Audience location and cultural relevance remain critical even in a global industry. Ensure that at least 80% of their audience matches your target market, sharing the same context, risk tolerance, and Web3 maturity. A creator speaking to experienced on-chain users will drive very different engagement than one educating newcomers, even if both fall under the “crypto” umbrella.

• Engagement rate is equally important. In blockchain, audiences are opinionated, analytical, and cautious with new protocols. Look for creators with authentic engagement rates of 5–7%, where comments show thoughtful discussion, questions, or users sharing experiences. These signals indicate genuine trust and a higher likelihood of actions like wallet connects, swaps, or testnet participation.

• Recency of activity is another filter. Creators who have posted within the last 30 days stay part of the ongoing conversation and can move momentum around launches, updates, or ecosystem news.

• Category and niche keywords should align precisely with your product: “DeFi tutorials,” “wallet security,” “L2 ecosystem updates,” or “on-chain analytics.” The closer their content matches your product’s use case, the more natural and credible the collaboration will feel.

• Finally, tone and language. Blockchain communities have their own style — some technical and analytical, others narrative-driven or culture-focused. Check that captions, storytelling, and messaging resonate with the cultural vibe of the audience.

Pro tip: Once you’re dealing with 200–300 potential creators, analyzing every single one becomes a headache. The smarter move is to shortlist the right creators and filter out those who don’t fit. This cleans up your discovery results, saves you time, and reduces the credits you spend on influencer analysis reports.

Next up is audience overlap. Check how much your shortlisted creators’ audiences intersect. This helps you maximize reach without repeatedly hitting the same followers, ensuring your campaign spreads efficiently across distinct communities, especially important when targeting niche blockchain or DeFi audiences.

Analyze and vet influencers

In blockchain influencer marketing, not all creators are equal, and the wrong pick can cost credibility, budget, and time. Before committing to any campaign, crypto brands should run five core checks:

• Credibility graph. Look at a creator’s past promotions. Are they consistent collaborators, or do they have “dump-and-disappear” patterns where they hype one project and vanish? This signals reliability and trustworthiness, which matter more than follower count.

• Audience quality. Examine follower authenticity, engagement, and geo/language match. Suspicious followers or inflated likes can mislead your metrics, and you want audiences aligned with your target market (traders, builders, or gamers).

• Category fit. Not every crypto audience is the same. A creator whose followers are primarily traders won’t move adoption for an NFT game, just as a gaming influencer won’t convert DeFi users.

• Conflict check. Check whether the creator has promoted direct competitors in the last 60–90 days. Overlapping endorsements can dilute credibility and make messaging confusing.

• Content fit. Finally, ask whether the creator teaches or just hypes. In crypto, education-first content drives adoption. Users are cautious and need guidance, not hype, before they connect wallets, swap, or mint NFTs.

When you’re vetting creators, you need audience and quality signals fast. Platforms like IQFluence make this easy, combining discovery with audience analysis across TikTok, Instagram, and YouTube. You can instantly check location, language, engagement quality, and other vetting signals to ensure your creator matches your ICP before committing.

When you move to audience analysis, be strict. If more than 15–20% of the audience is inactive or looks like bots, skip the creator. 

IQFluence’s audience type dashboard. Try it for free for 7-days

Keep an eye on green flags: steady follower growth, consistent posting (2–3 times per week), and strong audience reachability. 

Watch out for red flags: 

• Accounts following more than 1,500 people often see poor sponsored post visibility,

• Sudden spikes or drops in followers, 

• Low story views, and comments filled with generic emojis. 

These may indicate low engagement or a disengaged audience, which in blockchain campaigns can mean wasted spend and weak adoption.

Audience reachability shows the % of followers that follow more than 1500 accounts, between 1000-1500, 500-1000, and below 500. Accounts following more than 1500 accounts will most likely not see the sponsored content.

In short, for diversity-focused blockchain influencer campaigns, vetting isn’t optional — it’s the difference between authentic adoption and a misfired, tone-deaf effort.

Outreach them

If you’re a crypto, NFT, or DeFi brand and you’ve just found a list of promising creators through IQFluence MediaPlan Builder, you have everything at your fingertips: email, Telegram, Discord, and Twitter DMs. You could literally reach out in a hundred different ways. But hold up. Don’t just blast messages like you’re trying to fill slots. 

In Web3, relationships matter. Why? Communities are skeptical, adoption is trust-driven, and creators get pitched constantly. You need rapport first. Comment on their threads, reply thoughtfully to their tweets or Discord posts, or share something that genuinely resonated. Make them feel seen. 

Read also: Influencer outreach email template - 22 Email & DM examples

Plan budget 

Budgeting for blockchain influencer campaigns is a little different than traditional marketing. In Web3, you’re paying extra for trust, education, and community influence. 

• A good rule of thumb for Web3 campaigns is to allocate roughly 60–70% of your budget to influencer compensation and production support.
  Compensation in blockchain often blends flat fees with performance incentives. For example, creators might receive a base rate plus bonuses tied to measurable engagement, such as wallet connects, first swaps, or signups. This encourages authentic promotion without pushing creators toward misleading hype.

• Next, allocate around 20–30% to paid amplification. This could be boosting posts on Twitter/X, Discord announcements, or whitelisting high-performing content. Paid amplification helps scale educational content that already resonates, reaching the right audience segments (traders, builders, or gamers), rather than just chasing reach numbers.

• Finally, keep a 10–15% contingency buffer for unexpected needs: testing new formats, reshoots, accessibility improvements, or last-minute updates tied to protocol changes. Blockchain marketing moves fast, and campaigns often require flexibility to stay credible and effective.

These percentages are guidelines, not fixed commitments. The final budget should be confirmed by your leadership team, as overall campaign spend will depend on strategic priorities and available resources.

Read also: How much does influencer marketing cost? 2026 Guide for brands

Compensation models

Each compensation model has pros, cons, and best-use scenarios:

• Flat Fee per Deliverable. This is ideal for education-first placements, such as tutorials, protocol walkthroughs, or NFT mint explainers. Paying a fixed amount per video, thread, or post ensures creators focus on producing quality content without feeling pressure to exaggerate outcomes. In blockchain, where adoption is trust-driven, this helps maintain credibility and prevents hype-fueled posts that could backfire.

• Hybrid: Flat Fee + Performance Bonus. A hybrid model combines a guaranteed payment with bonuses tied to measurable KPIs, such as wallet connects, first swaps, or signups. This is safer than pure CPA in volatile markets like crypto, where audience behavior can fluctuate wildly. It rewards creators for driving engagement without pushing them toward misleading claims or spammy tactics.

• Affiliate or Creator Codes. Affiliate links or unique creator codes work well when tracking conversions is possible, but links may get stripped in certain platforms or channels. This approach aligns the creator’s incentives with real adoption while keeping things transparent. For example, an NFT project could give each creator a mint code, ensuring every reported signup or mint is traceable and verifiable.

• Token-Based Incentives. Paying in native tokens can motivate deeper alignment with your ecosystem, but this requires tight compliance, clear disclaimers, and vesting logic. Without proper structure, token payments risk regulatory scrutiny or create incentive misalignment, where creators focus on short-term speculation rather than long-term adoption. Token-based rewards are best reserved for trusted long-term partners, not first-time collaborations.

Choose collab formats that work

A good starting point is to think in terms of intent and channel. Here’s a simple way to map it:

• YouTube. Long-form education and trust-building. Retention is your leading indicator here. People binge-watch crypto walkthroughs, tutorials, and “how it works” videos before they ever consider connecting a wallet.

• X/Twitter. Great for narrative, distribution, and credibility by association. Short threads, insights, and takeaways help position your brand as legit in the eyes of other builders, traders, and influencers.

• TikTok / IG Reels. Top-of-funnel discovery. These are snackable, scrollable hits, but they rarely convert alone. You need extra trust scaffolding: links to tutorials, pinned threads, or follow-ups in Discord.

• Discord / Telegram. Conversion support and retention. This is where wallets get connected, swaps happen, and communities actually stick. Think of it as the last mile of your funnel.

• Podcasts / Newsletters. High-trust, mid-funnel. Ideal for educating users and addressing friction points without feeling salesy.

The trick is mixing formats across channels. YouTube builds trust, TikTok and Reels drive discovery, X/Twitter amplifies your story, and Discord/Telegram seals the deal.

Draft brief & contract

If you want your influencer campaigns to move the needle in crypto, DeFi, NFT, or L1 communities, it starts with a clear, structured brief and an influencer contract that protects both your brand and the creator.

Lead with objectives and describe the audience context in rich detail. Go beyond demographics. Include interests, the forums and channels they frequent (Discord servers, Telegram groups, subreddits), the protocols they follow, and even the cultural narratives they care about. This ensures creators know exactly who they’re talking to and why your product matters to that community.

Non-negotiables. These are must-haves that keep your campaigns safe and credible:

• Tone and language: “Always use inclusive, educational language.”

• Legal compliance: FTC disclosures (#ad), plus any crypto-specific disclaimers. For example, if promoting a token or staking product, all claims must be backed with clear sources or documentation.

• Content usage rights: Define if you can repurpose influencer content in ads, newsletters, or social media amplification.

Tie the brief to your contract. Every collaboration should explicitly reflect: agreed rates and payment structure (flat, hybrid, token-based, affiliate, etc.), performance bonuses or affiliate tracking, and content rights and usage limits.

Monitor campaign

Most Web3 teams think once a post goes live, the job’s done. Wrong. This is actually where campaigns get won or lost, and it’s your second big differentiator. If you treat monitoring like an afterthought, you’ll miss the signals that separate a post that just looks nice from one that actually moves wallets, mints, or swaps.

1️⃣ Define events. You need to think in terms of actual user behaviors, not vague vanity metrics. 

Depending on your product, define the events that matter: click → landing page view → signup → KYC → wallet connect → first transaction. 

Pick the ones that match your product model.

 If you’re a wallet app, the goal isn’t just clicks — it’s wallet connects. 

If it’s a DeFi protocol, maybe it's the first swap or staking action. Treat these like real, measurable checkpoints in your adoption funnel.

2️⃣ What to measure per creator

Don’t just average everything across the campaign. Measure each creator individually:

• Reach + engagement quality. Not just likes, but shares, saves, and meaningful comments. In crypto, that conversation is gold, because it signals trust and understanding.

• Click-through rate (CTR): Are people actually moving from the content to your site or app?

• Cost efficiency: CPM, CPC, CPA — know what each post costs relative to the results it generates.

• Conversion actions per post: Wallet connects, first swaps, or NFT mints. Track the actual behaviors, not campaign averages.

• Cohort retention proxy: If you can, look at repeat actions in the first 7–30 days. Are users sticking around after the initial connect? This is where adoption really shows.

Doing this in spreadsheets is a nightmare. IQFluence campaign reporting is built for exactly this “per post, per creator” reality. It surfaces engagement metrics, efficiency math (CPM, CPC, CPV, CPI/CPR, CPA, CTR), and lets you compare creators side by side. You can even track clicks, conversions, and spend efficiency in one dashboard.

IQFluence’s campaign monitoring dashboard. Try it for free

The result? You can double down on the creators, formats, and audiences that actually drive adoption, and pivot fast on the ones that aren’t moving the needle. In crypto, speed and precision win.

For influencer marketing blockchain, one of the game-changers is geo-performance insights. You can see exactly where your audience is engaging with content, down to the city, region, or even neighborhood. 

This makes it way easier to target campaigns for specific crypto communities, local NFT collectors, or regional DeFi adopters, instead of guessing based on broad demographics.

Here’s what our experts say 👇

Leverage IQFluence to speed your blockchain influencer marketing

IQFluence is an AI-powered platform built for TikTok, Instagram, and YouTube, fully tuned for blockchain influencer marketing. Our clients span crypto wallets, DeFi protocols, NFT projects, L1/L2 ecosystems, and agencies of all sizes.

IQFluence helps crypto brands discover the right creators, vet them properly, and run campaigns from start to finish.

What we offer:

• Influencer search. With 15+ filters, including location, engagement rate, language, last post activity, semantic search, lookalikes, and more, you can find creators who actually reach your Web3 audience without endless scrolling.

• Influencer + audience analytics. One click shows growth charts, engagement breakdowns, and real audience insights, so you can spot bots, fake followers, or misaligned audiences before you commit.

• Media-Plan builder. Build detailed campaign plans with deliverables, metrics, and outreach info.

• Campaign reporting. Forget messy spreadsheets. IQFluence tracks CPA, CPR, CPC, conversions, and other Web3-relevant metrics per creator, per post, so you know exactly which influencers are moving wallets, minting NFTs, or driving first swaps.

• Influencer outreach. Coming soon 😉.

• API integration. Want to run campaigns your way? Pull influencer and audience data straight into your CRM, dashboards, or custom analytics. The API is ready to go for just $10.