How Fast Do Influencers Grow? Growth Rate Benchmarks by Industry
YouTube micro creators grow at a median rate of +2.56% over three months while Instagram micro creators grow at a median of +0.48%.
Insights
YouTube leads follower growth in the micro tier
Active YouTube creators with 10K to 100K followers show a median growth rate of +2.56%. This is 2.08 percentage points higher than Instagram micro creators.
Education and Finance lead growth for Instagram micro creators
Education creators at the micro tier have a median growth of +2.77% while Finance creators grow at a median of +2.57%. They are level at the top of this tier.
Home and Decor creators grow rapidly on TikTok
TikTok micro creators in Home and Decor have a median three-month growth of +2.81%. This is 2.05 percentage points higher than the platform micro tier median.
Sports leads growth among YouTube micro creators
Sports creators with 10K to 100K followers on YouTube have a median growth rate of +3.56%. This is level with Health and Wellness at the top of the tier.
What we measured
- Industries covered
- 20
- Creators measured
- 138.8M
- Platforms
- 3
- Robust cells
- 259/300
×5 follower tiers
all active creators with a measurable 3-month follower growth
Instagram, TikTok, YouTube
≥ 30 creators per cell, stable niche median
How to read these numbers
A percentile tells you how many creators you beat. If a creator is at p75, they beat 75% of creators like them — same platform, same audience size.
Below typical: under p25 for comparable creators.
The normal range — between p25 and the median.
Above the median: better than half of comparable creators.
Top quartile: better than three in four comparable creators.
Top decile: better than nine in ten comparable creators.
Read the median, not the average: a few outliers pull the average up.
How do growth rates compare across industries and tiers?
Follower growth varies significantly by industry and creator tier. This section displays the three-month growth for every industry and tier on each platform. Use these benchmarks to identify fast-growing niches and compare creator growth against category standards.
Median 3-month follower growth
Every industry on Instagram, at every audience size. Darker means higher.
The highest reliable cell in the table, on 3,929 creators; level with Finance · Micro (10K–100K) within the margin of error
The lowest reliable cell, on 63 creators — 2.95 percentage points below the top; level with Fitness · Mid-tier (100K–500K) within the margin of error
| Segment | Nano (1K–10K) | Micro (10K–100K) | Mid-tier (100K–500K) | Macro (500K–1M) | Mega (1M+) |
|---|---|---|---|---|---|
| Beauty | +0.28% | +0.21% | +0.10% | +0.11% | -0.07% |
| Fashion | +0.09% | +0.05% | +0.33% | +0.34% | +0.69% |
| Fitness | +0.29% | -0.04% | -0.07% | +0.26% | +0.50% |
| Food & Cooking | +0.18% | +0.75% | +1.41% | +0.46% | +1.56% |
| Travel | +0.19% | +0.29% | +0.59% | +0.91% | +2.50% |
| Gaming | +0.23% | +1.10% | +1.09% | +0.81% | +0.41% |
| Tech | +0.56% | +1.47% | +1.32% | +0.87% | +1.41% |
| Finance | +0.52% | +2.57% | +2.27% | +0.71% | +0.69% |
| Education | +1.58% | +2.77% | +1.75% | +1.82% | +1.50% |
| Parenting & Family | +0.59% | +1.29% | +1.25% | +1.50% | +0.65% |
| Health & Wellness | +0.78% | +1.01% | +1.06% | +0.80% | +1.00% |
| Home & Decor | +0.50% | +1.05% | +0.88% | +1.06% | +1.34% |
| Pets | +0.42% | +0.55% | +0.40% | +0.51% | +0.17% |
| Sports | +1.18% | +1.17% | +0.83% | +1.31% | +0.24% |
| Music | +0.68% | +0.21% | +0.49% | -0.18% | +0.07% |
| Art & Design | +0.23% | +0.02% | +0.30% | -0.09% | +0.11% |
| Automotive | +0.67% | +0.69% | +0.50% | +0.19% | +0.08% |
| Entertainment | +0.63% | +0.30% | +0.58% | +1.09% | +0.61% |
| Photography | +0.17% | -0.04% | -0.18% | +4.00% | — |
| Business | +0.29% | +0.19% | +0.92% | +1.44% | +0.53% |
The highest reliable cell in the table, on 2,064 creators; level with Finance · Mid-tier (100K–500K) within the margin of error
The lowest reliable cell, on 5,371 creators — 11.20 percentage points below the top; level with Fashion · Nano (1K–10K) within the margin of error
| Segment | Nano (1K–10K) | Micro (10K–100K) | Mid-tier (100K–500K) | Macro (500K–1M) | Mega (1M+) |
|---|---|---|---|---|---|
| Beauty | +1.76% | +2.99% | +2.34% | +1.23% | +2.50% |
| Fashion | +1.47% | +3.80% | +3.13% | +1.92% | +2.06% |
| Fitness | +1.98% | +4.90% | +3.88% | +3.42% | +2.64% |
| Food & Cooking | +1.63% | +5.20% | +5.70% | +4.48% | +5.92% |
| Travel | +1.62% | +5.21% | +5.91% | +5.78% | +4.50% |
| Gaming | +3.41% | +8.23% | +6.47% | +4.51% | +2.12% |
| Tech | +3.26% | +7.88% | +6.64% | +5.34% | +5.86% |
| Finance | +3.63% | +12.6% | +8.92% | +2.65% | +4.33% |
| Education | +4.35% | +7.98% | +7.67% | +5.79% | +5.50% |
| Parenting & Family | +3.46% | +8.28% | +5.79% | +5.55% | +3.78% |
| Health & Wellness | +2.87% | +5.96% | +5.57% | +4.45% | +4.00% |
| Home & Decor | +2.67% | +4.93% | +3.82% | +3.52% | +4.84% |
| Pets | +2.10% | +4.40% | +5.10% | +4.45% | +4.75% |
| Sports | +3.61% | +5.91% | +4.76% | +4.33% | +3.22% |
| Music | +2.37% | +4.29% | +4.78% | +2.28% | +4.94% |
| Art & Design | +1.73% | +3.37% | +5.34% | +3.94% | +3.12% |
| Automotive | +3.15% | +4.56% | +3.90% | +3.37% | +2.40% |
| Entertainment | +2.56% | +4.82% | +5.50% | +6.25% | +3.11% |
| Photography | +1.42% | +1.85% | +5.49% | +7.25% | — |
| Business | +2.43% | +6.39% | +5.58% | +10.7% | +5.50% |
The highest reliable cell in the table, on 2,064 creators; level with Business · Mid-tier (100K–500K) within the margin of error
The lowest reliable cell, on 5,371 creators — 38.36 percentage points below the top
| Segment | Nano (1K–10K) | Micro (10K–100K) | Mid-tier (100K–500K) | Macro (500K–1M) | Mega (1M+) |
|---|---|---|---|---|---|
| Beauty | +5.85% | +11.4% | +7.85% | +4.76% | +4.64% |
| Fashion | +6.34% | +13.6% | +9.37% | +7.35% | +8.68% |
| Fitness | +7.50% | +24.5% | +17.9% | +9.12% | +7.19% |
| Food & Cooking | +5.94% | +17.7% | +14.9% | +13.7% | +15.0% |
| Travel | +6.34% | +19.3% | +14.1% | +14.3% | +37.2% |
| Gaming | +15.6% | +26.9% | +17.4% | +9.39% | +7.75% |
| Tech | +11.6% | +27.3% | +21.0% | +14.7% | +12.8% |
| Finance | +15.8% | +43.1% | +29.5% | +6.74% | +13.2% |
| Education | +9.63% | +22.6% | +21.2% | +16.6% | +12.9% |
| Parenting & Family | +15.3% | +29.5% | +20.0% | +12.7% | +12.7% |
| Health & Wellness | +8.60% | +20.4% | +26.8% | +11.0% | +22.7% |
| Home & Decor | +9.18% | +14.4% | +9.92% | +10.3% | +16.0% |
| Pets | +7.19% | +16.4% | +18.6% | +8.46% | +13.7% |
| Sports | +8.99% | +17.1% | +12.9% | +13.5% | +7.68% |
| Music | +6.70% | +18.2% | +19.2% | +11.4% | +15.4% |
| Art & Design | +5.67% | +15.8% | +16.7% | +14.3% | +7.75% |
| Automotive | +9.20% | +13.6% | +10.3% | +7.63% | +6.69% |
| Entertainment | +8.63% | +19.8% | +20.9% | +24.2% | +7.62% |
| Photography | +4.76% | +8.60% | +14.2% | +50.0% | — |
| Business | +8.50% | +25.7% | +33.6% | +21.1% | +15.8% |
How to read this chart
Find your row (industry) and your column (audience size). The number where they meet is the median for that group: half of those creators do better, half do worse. Colour only makes it easier to scan — darker means higher. Hover a cell for the full spread: p25, p75, p90 and how many creators it's based on. A dashed cell is a hint, not a benchmark: it rests on fewer than 30 creators, or its median moves when the niche is drawn wider.
View as tableHide table
| Segment | Group | p50 | p75 | p90 | p25 | Creators | Sample |
|---|---|---|---|---|---|---|---|
| Beauty | Nano (1K–10K) | +0.28% | +1.76% | +5.85% | -0.38% | 4,444 | Reliable |
| Beauty | Micro (10K–100K) | +0.21% | +2.99% | +11.4% | -0.46% | 1,660 | Reliable |
| Beauty | Mid-tier (100K–500K) | +0.10% | +2.34% | +7.85% | -0.58% | 233 | Reliable |
| Beauty | Macro (500K–1M) | +0.11% | +1.23% | +4.76% | -0.20% | 19 | Directional only |
| Beauty | Mega (1M+) | -0.07% | +2.50% | +4.64% | -0.83% | 6 | Directional only |
| Fashion | Nano (1K–10K) | +0.09% | +1.47% | +6.34% | -0.53% | 7,465 | Reliable |
| Fashion | Micro (10K–100K) | +0.05% | +3.80% | +13.6% | -0.58% | 3,273 | Reliable |
| Fashion | Mid-tier (100K–500K) | +0.33% | +3.13% | +9.37% | -0.58% | 518 | Reliable |
| Fashion | Macro (500K–1M) | +0.34% | +1.92% | +7.35% | -0.60% | 49 | Reliable |
| Fashion | Mega (1M+) | +0.69% | +2.06% | +8.68% | -0.20% | 19 | Directional only |
| Fitness | Nano (1K–10K) | +0.29% | +1.98% | +7.50% | -0.48% | 11,567 | Reliable |
| Fitness | Micro (10K–100K) | -0.04% | +4.90% | +24.5% | -0.88% | 3,676 | Reliable |
| Fitness | Mid-tier (100K–500K) | -0.07% | +3.88% | +17.9% | -1.32% | 652 | Reliable |
| Fitness | Macro (500K–1M) | +0.26% | +3.42% | +9.12% | -0.70% | 73 | Reliable |
| Fitness | Mega (1M+) | +0.50% | +2.64% | +7.19% | -0.96% | 61 | Reliable |
| Food & Cooking | Nano (1K–10K) | +0.18% | +1.63% | +5.94% | -0.49% | 3,077 | Reliable |
| Food & Cooking | Micro (10K–100K) | +0.75% | +5.20% | +17.7% | -0.37% | 1,114 | Reliable |
| Food & Cooking | Mid-tier (100K–500K) | +1.41% | +5.70% | +14.9% | -0.25% | 242 | Reliable |
| Food & Cooking | Macro (500K–1M) | +0.46% | +4.48% | +13.7% | -0.48% | 43 | Reliable |
| Food & Cooking | Mega (1M+) | +1.56% | +5.92% | +15.0% | +0.13% | 30 | Reliable |
| Travel | Nano (1K–10K) | +0.19% | +1.62% | +6.34% | -0.50% | 7,298 | Reliable |
| Travel | Micro (10K–100K) | +0.29% | +5.21% | +19.3% | -0.55% | 1,852 | Reliable |
| Travel | Mid-tier (100K–500K) | +0.59% | +5.91% | +14.1% | -0.80% | 252 | Reliable |
| Travel | Macro (500K–1M) | +0.91% | +5.78% | +14.3% | -0.65% | 32 | Reliable |
| Travel | Mega (1M+) | +2.50% | +4.50% | +37.2% | -0.51% | 14 | Directional only |
| Gaming | Nano (1K–10K) | +0.23% | +3.41% | +15.6% | -0.72% | 25,799 | Reliable |
| Gaming | Micro (10K–100K) | +1.10% | +8.23% | +26.9% | -0.80% | 12,526 | Reliable |
| Gaming | Mid-tier (100K–500K) | +1.09% | +6.47% | +17.4% | -0.74% | 2,528 | Reliable |
| Gaming | Macro (500K–1M) | +0.81% | +4.51% | +9.39% | -0.73% | 250 | Reliable |
| Gaming | Mega (1M+) | +0.41% | +2.12% | +7.75% | -0.81% | 178 | Reliable |
| Tech | Nano (1K–10K) | +0.56% | +3.26% | +11.6% | -0.40% | 17,773 | Reliable |
| Tech | Micro (10K–100K) | +1.47% | +7.88% | +27.3% | -0.45% | 11,409 | Reliable |
| Tech | Mid-tier (100K–500K) | +1.32% | +6.64% | +21.0% | -0.69% | 3,168 | Reliable |
| Tech | Macro (500K–1M) | +0.87% | +5.34% | +14.7% | -0.87% | 438 | Reliable |
| Tech | Mega (1M+) | +1.41% | +5.86% | +12.8% | -0.41% | 245 | Reliable |
| Finance | Nano (1K–10K) | +0.52% | +3.63% | +15.8% | -0.42% | 2,843 | Reliable |
| Finance | Micro (10K–100K) | +2.57% | +12.6% | +43.1% | -0.41% | 2,064 | Reliable |
| Finance | Mid-tier (100K–500K) | +2.27% | +8.92% | +29.5% | -0.35% | 693 | Reliable |
| Finance | Macro (500K–1M) | +0.71% | +2.65% | +6.74% | -0.90% | 83 | Reliable |
| Finance | Mega (1M+) | +0.69% | +4.33% | +13.2% | -0.87% | 40 | Reliable |
| Education | Nano (1K–10K) | +1.58% | +4.35% | +9.63% | +0.19% | 12,342 | Reliable |
| Education | Micro (10K–100K) | +2.77% | +7.98% | +22.6% | -0.00% | 3,929 | Reliable |
| Education | Mid-tier (100K–500K) | +1.75% | +7.67% | +21.2% | -0.60% | 648 | Reliable |
| Education | Macro (500K–1M) | +1.82% | +5.79% | +16.6% | -0.60% | 104 | Reliable |
| Education | Mega (1M+) | +1.50% | +5.50% | +12.9% | -0.41% | 58 | Reliable |
| Parenting & Family | Nano (1K–10K) | +0.59% | +3.46% | +15.3% | -0.28% | 5,010 | Reliable |
| Parenting & Family | Micro (10K–100K) | +1.29% | +8.28% | +29.5% | -0.37% | 3,450 | Reliable |
| Parenting & Family | Mid-tier (100K–500K) | +1.25% | +5.79% | +20.0% | -0.29% | 1,054 | Reliable |
| Parenting & Family | Macro (500K–1M) | +1.50% | +5.55% | +12.7% | +0.02% | 149 | Reliable |
| Parenting & Family | Mega (1M+) | +0.65% | +3.78% | +12.7% | -0.30% | 68 | Reliable |
| Health & Wellness | Nano (1K–10K) | +0.78% | +2.87% | +8.60% | -0.17% | 3,753 | Reliable |
| Health & Wellness | Micro (10K–100K) | +1.01% | +5.96% | +20.4% | -0.38% | 1,433 | Reliable |
| Health & Wellness | Mid-tier (100K–500K) | +1.06% | +5.57% | +26.8% | -0.45% | 268 | Reliable |
| Health & Wellness | Macro (500K–1M) | +0.80% | +4.45% | +11.0% | -0.15% | 37 | Reliable |
| Health & Wellness | Mega (1M+) | +1.00% | +4.00% | +22.7% | -0.50% | 24 | Directional only |
| Home & Decor | Nano (1K–10K) | +0.50% | +2.67% | +9.18% | -0.27% | 14,672 | Reliable |
| Home & Decor | Micro (10K–100K) | +1.05% | +4.93% | +14.4% | -0.25% | 10,175 | Reliable |
| Home & Decor | Mid-tier (100K–500K) | +0.88% | +3.82% | +9.92% | -0.30% | 1,819 | Reliable |
| Home & Decor | Macro (500K–1M) | +1.06% | +3.52% | +10.3% | -0.17% | 162 | Reliable |
| Home & Decor | Mega (1M+) | +1.34% | +4.84% | +16.0% | -0.43% | 71 | Reliable |
| Pets | Nano (1K–10K) | +0.42% | +2.10% | +7.19% | -0.32% | 7,757 | Reliable |
| Pets | Micro (10K–100K) | +0.55% | +4.40% | +16.4% | -0.51% | 2,277 | Reliable |
| Pets | Mid-tier (100K–500K) | +0.40% | +5.10% | +18.6% | -0.85% | 329 | Reliable |
| Pets | Macro (500K–1M) | +0.51% | +4.45% | +8.46% | -0.65% | 39 | Reliable |
| Pets | Mega (1M+) | +0.17% | +4.75% | +13.7% | -0.65% | 21 | Directional only |
| Sports | Nano (1K–10K) | +1.18% | +3.61% | +8.99% | -0.04% | 21,503 | Reliable |
| Sports | Micro (10K–100K) | +1.17% | +5.91% | +17.1% | -0.41% | 6,887 | Reliable |
| Sports | Mid-tier (100K–500K) | +0.83% | +4.76% | +12.9% | -0.65% | 1,000 | Reliable |
| Sports | Macro (500K–1M) | +1.31% | +4.33% | +13.5% | -0.35% | 118 | Reliable |
| Sports | Mega (1M+) | +0.24% | +3.22% | +7.68% | -0.52% | 63 | Reliable |
| Music | Nano (1K–10K) | +0.68% | +2.37% | +6.70% | -0.22% | 11,760 | Reliable |
| Music | Micro (10K–100K) | +0.21% | +4.29% | +18.2% | -0.52% | 2,823 | Reliable |
| Music | Mid-tier (100K–500K) | +0.49% | +4.78% | +19.2% | -0.78% | 392 | Reliable |
| Music | Macro (500K–1M) | -0.18% | +2.28% | +11.4% | -0.85% | 33 | Directional only |
| Music | Mega (1M+) | +0.07% | +4.94% | +15.4% | -1.15% | 27 | Directional only |
| Art & Design | Nano (1K–10K) | +0.23% | +1.73% | +5.67% | -0.50% | 8,307 | Reliable |
| Art & Design | Micro (10K–100K) | +0.02% | +3.37% | +15.8% | -0.72% | 1,970 | Reliable |
| Art & Design | Mid-tier (100K–500K) | +0.30% | +5.34% | +16.7% | -0.79% | 267 | Reliable |
| Art & Design | Macro (500K–1M) | -0.09% | +3.94% | +14.3% | -0.76% | 21 | Directional only |
| Art & Design | Mega (1M+) | +0.11% | +3.12% | +7.75% | -0.63% | 25 | Directional only |
| Automotive | Nano (1K–10K) | +0.67% | +3.15% | +9.20% | -0.31% | 31,957 | Reliable |
| Automotive | Micro (10K–100K) | +0.69% | +4.56% | +13.6% | -0.57% | 16,032 | Reliable |
| Automotive | Mid-tier (100K–500K) | +0.50% | +3.90% | +10.3% | -0.79% | 2,629 | Reliable |
| Automotive | Macro (500K–1M) | +0.19% | +3.37% | +7.63% | -0.68% | 249 | Reliable |
| Automotive | Mega (1M+) | +0.08% | +2.40% | +6.69% | -0.78% | 128 | Reliable |
| Entertainment | Nano (1K–10K) | +0.63% | +2.56% | +8.63% | -0.25% | 4,520 | Reliable |
| Entertainment | Micro (10K–100K) | +0.30% | +4.82% | +19.8% | -0.52% | 2,096 | Reliable |
| Entertainment | Mid-tier (100K–500K) | +0.58% | +5.50% | +20.9% | -0.66% | 413 | Reliable |
| Entertainment | Macro (500K–1M) | +1.09% | +6.25% | +24.2% | -0.54% | 54 | Reliable |
| Entertainment | Mega (1M+) | +0.61% | +3.11% | +7.62% | -0.75% | 52 | Reliable |
| Photography | Nano (1K–10K) | +0.17% | +1.42% | +4.76% | -0.48% | 5,371 | Reliable |
| Photography | Micro (10K–100K) | -0.04% | +1.85% | +8.60% | -0.53% | 1,180 | Reliable |
| Photography | Mid-tier (100K–500K) | -0.18% | +5.49% | +14.2% | -0.77% | 63 | Reliable |
| Photography | Macro (500K–1M) | +4.00% | +7.25% | +50.0% | -0.39% | 10 | Directional only |
| Photography | Mega (1M+) | — | — | — | — | 4 | Directional only |
| Business | Nano (1K–10K) | +0.29% | +2.43% | +8.50% | -0.50% | 1,621 | Reliable |
| Business | Micro (10K–100K) | +0.19% | +6.39% | +25.7% | -0.84% | 787 | Reliable |
| Business | Mid-tier (100K–500K) | +0.92% | +5.58% | +33.6% | -0.94% | 206 | Reliable |
| Business | Macro (500K–1M) | +1.44% | +10.7% | +21.1% | -1.23% | 21 | Directional only |
| Business | Mega (1M+) | +0.53% | +5.50% | +15.8% | -1.14% | 26 | Directional only |
Median 3-month follower growth
Every industry on TikTok, at every audience size. Darker means higher.
The highest reliable cell in the table, on 11,343 creators; level with Education · Macro (500K–1M) within the margin of error
The lowest reliable cell, on 69 creators — 3.21 percentage points below the top; level with Fashion · Micro (10K–100K) within the margin of error
| Segment | Nano (1K–10K) | Micro (10K–100K) | Mid-tier (100K–500K) | Macro (500K–1M) | Mega (1M+) |
|---|---|---|---|---|---|
| Beauty | +1.03% | +0.63% | +0.56% | +0.44% | — |
| Fashion | +0.84% | -0.31% | -0.05% | +0.13% | — |
| Fitness | +0.98% | -0.20% | +0.28% | +0.36% | — |
| Food & Cooking | +1.12% | +2.00% | +2.24% | +2.05% | — |
| Travel | +0.63% | +0.74% | +0.38% | -0.11% | — |
| Gaming | +0.41% | +0.56% | +0.35% | +0.85% | — |
| Tech | +1.13% | +2.39% | +1.39% | +1.12% | — |
| Finance | +1.21% | +1.83% | +0.65% | +0.15% | — |
| Education | +1.69% | +2.18% | +2.17% | +2.57% | — |
| Parenting & Family | +0.79% | +0.99% | +0.68% | +0.82% | — |
| Health & Wellness | +1.30% | +1.51% | +0.98% | +0.58% | — |
| Home & Decor | +1.45% | +2.81% | +0.91% | +0.23% | — |
| Pets | +0.40% | +0.37% | +0.04% | +0.81% | — |
| Sports | +1.13% | +0.76% | +0.61% | +1.40% | — |
| Music | +1.36% | +1.55% | +0.60% | +0.24% | — |
| Art & Design | +0.62% | +0.41% | -0.12% | +0.04% | — |
| Automotive | +0.63% | +0.12% | +0.21% | +0.50% | — |
| Entertainment | +0.99% | +0.70% | +1.88% | +2.00% | — |
| Photography | +1.08% | +0.26% | -0.20% | -0.40% | — |
| Business | +1.31% | +2.03% | +1.69% | +1.26% | — |
The highest reliable cell in the table, on 1,354 creators; level with Business · Micro (10K–100K) within the margin of error
The lowest reliable cell, on 69 creators — 10.99 percentage points below the top; level with Travel · Macro (500K–1M) within the margin of error
| Segment | Nano (1K–10K) | Micro (10K–100K) | Mid-tier (100K–500K) | Macro (500K–1M) | Mega (1M+) |
|---|---|---|---|---|---|
| Beauty | +4.06% | +5.98% | +4.49% | +3.37% | — |
| Fashion | +3.59% | +5.56% | +3.88% | +3.01% | — |
| Fitness | +4.18% | +4.78% | +5.18% | +3.32% | — |
| Food & Cooking | +4.43% | +10.7% | +9.20% | +6.79% | — |
| Travel | +3.23% | +6.47% | +3.56% | +1.80% | — |
| Gaming | +3.04% | +6.62% | +5.09% | +3.83% | — |
| Tech | +4.98% | +10.3% | +6.59% | +3.70% | — |
| Finance | +4.82% | +9.48% | +5.37% | +3.06% | — |
| Education | +5.41% | +11.3% | +9.41% | +6.92% | — |
| Parenting & Family | +3.22% | +6.70% | +5.05% | +3.77% | — |
| Health & Wellness | +4.70% | +8.01% | +5.83% | +3.68% | — |
| Home & Decor | +5.38% | +10.1% | +4.59% | +3.19% | — |
| Pets | +2.57% | +5.97% | +5.78% | +7.92% | — |
| Sports | +3.87% | +6.53% | +6.13% | +6.76% | — |
| Music | +4.65% | +8.07% | +4.88% | +2.17% | — |
| Art & Design | +3.45% | +6.50% | +3.04% | +3.02% | — |
| Automotive | +3.24% | +5.27% | +4.01% | +4.56% | — |
| Entertainment | +3.77% | +6.72% | +11.7% | +9.76% | — |
| Photography | +4.02% | +4.12% | +2.13% | +0.69% | — |
| Business | +4.54% | +11.6% | +8.62% | +5.61% | — |
The highest reliable cell in the table, on 1,354 creators; level with Business · Micro (10K–100K) within the margin of error
The lowest reliable cell, on 110 creators — 30.46 percentage points below the top; level with Fashion · Macro (500K–1M) within the margin of error
| Segment | Nano (1K–10K) | Micro (10K–100K) | Mid-tier (100K–500K) | Macro (500K–1M) | Mega (1M+) |
|---|---|---|---|---|---|
| Beauty | +11.4% | +21.0% | +15.6% | +11.1% | — |
| Fashion | +9.13% | +22.9% | +21.3% | +8.16% | — |
| Fitness | +11.6% | +22.6% | +20.9% | +13.3% | — |
| Food & Cooking | +13.0% | +32.0% | +30.5% | +17.7% | — |
| Travel | +10.1% | +21.4% | +11.7% | +9.22% | — |
| Gaming | +10.3% | +23.2% | +16.9% | +10.5% | — |
| Tech | +14.4% | +29.1% | +20.6% | +9.52% | — |
| Finance | +13.8% | +27.4% | +15.8% | +8.00% | — |
| Education | +14.1% | +31.4% | +28.6% | +18.4% | — |
| Parenting & Family | +9.59% | +24.0% | +19.7% | +9.86% | — |
| Health & Wellness | +13.2% | +24.9% | +20.6% | +8.73% | — |
| Home & Decor | +14.7% | +25.9% | +13.1% | +9.31% | — |
| Pets | +8.60% | +25.5% | +27.2% | +32.6% | — |
| Sports | +9.47% | +24.1% | +23.6% | +13.6% | — |
| Music | +12.8% | +25.6% | +18.6% | +10.2% | — |
| Art & Design | +11.2% | +26.1% | +12.1% | +9.54% | — |
| Automotive | +9.76% | +20.7% | +14.8% | +18.4% | — |
| Entertainment | +10.2% | +27.3% | +38.5% | +29.6% | — |
| Photography | +10.9% | +16.6% | +9.05% | +8.35% | — |
| Business | +12.7% | +36.0% | +22.9% | +16.5% | — |
How to read this chart
Find your row (industry) and your column (audience size). The number where they meet is the median for that group: half of those creators do better, half do worse. Colour only makes it easier to scan — darker means higher. Hover a cell for the full spread: p25, p75, p90 and how many creators it's based on. A dashed cell is a hint, not a benchmark: it rests on fewer than 30 creators, or its median moves when the niche is drawn wider.
View as tableHide table
| Segment | Group | p50 | p75 | p90 | p25 | Creators | Sample |
|---|---|---|---|---|---|---|---|
| Beauty | Nano (1K–10K) | +1.03% | +4.06% | +11.4% | -0.22% | 35,210 | Reliable |
| Beauty | Micro (10K–100K) | +0.63% | +5.98% | +21.0% | -0.73% | 10,271 | Reliable |
| Beauty | Mid-tier (100K–500K) | +0.56% | +4.49% | +15.6% | -0.53% | 2,204 | Reliable |
| Beauty | Macro (500K–1M) | +0.44% | +3.37% | +11.1% | -0.51% | 307 | Reliable |
| Beauty | Mega (1M+) | — | — | — | — | 96 | Directional only |
| Fashion | Nano (1K–10K) | +0.84% | +3.59% | +9.13% | -0.60% | 49,502 | Reliable |
| Fashion | Micro (10K–100K) | -0.31% | +5.56% | +22.9% | -1.24% | 5,719 | Reliable |
| Fashion | Mid-tier (100K–500K) | -0.05% | +3.88% | +21.3% | -0.90% | 683 | Reliable |
| Fashion | Macro (500K–1M) | +0.13% | +3.01% | +8.16% | -0.80% | 57 | Reliable |
| Fashion | Mega (1M+) | — | — | — | — | 7 | Directional only |
| Fitness | Nano (1K–10K) | +0.98% | +4.18% | +11.6% | -0.28% | 32,785 | Reliable |
| Fitness | Micro (10K–100K) | -0.20% | +4.78% | +22.6% | -0.89% | 7,243 | Reliable |
| Fitness | Mid-tier (100K–500K) | +0.28% | +5.18% | +20.9% | -0.67% | 1,150 | Reliable |
| Fitness | Macro (500K–1M) | +0.36% | +3.32% | +13.3% | -0.60% | 156 | Reliable |
| Fitness | Mega (1M+) | — | — | — | — | 28 | Directional only |
| Food & Cooking | Nano (1K–10K) | +1.12% | +4.43% | +13.0% | -0.13% | 23,457 | Reliable |
| Food & Cooking | Micro (10K–100K) | +2.00% | +10.7% | +32.0% | -0.45% | 8,249 | Reliable |
| Food & Cooking | Mid-tier (100K–500K) | +2.24% | +9.20% | +30.5% | -0.13% | 2,200 | Reliable |
| Food & Cooking | Macro (500K–1M) | +2.05% | +6.79% | +17.7% | +0.06% | 467 | Reliable |
| Food & Cooking | Mega (1M+) | — | — | — | — | 148 | Directional only |
| Travel | Nano (1K–10K) | +0.63% | +3.23% | +10.1% | -0.28% | 32,752 | Reliable |
| Travel | Micro (10K–100K) | +0.74% | +6.47% | +21.4% | -0.63% | 6,633 | Reliable |
| Travel | Mid-tier (100K–500K) | +0.38% | +3.56% | +11.7% | -0.44% | 952 | Reliable |
| Travel | Macro (500K–1M) | -0.11% | +1.80% | +9.22% | -0.58% | 108 | Reliable |
| Travel | Mega (1M+) | — | — | — | — | 18 | Directional only |
| Gaming | Nano (1K–10K) | +0.41% | +3.04% | +10.3% | -0.50% | 20,490 | Reliable |
| Gaming | Micro (10K–100K) | +0.56% | +6.62% | +23.2% | -0.78% | 5,099 | Reliable |
| Gaming | Mid-tier (100K–500K) | +0.35% | +5.09% | +16.9% | -0.60% | 984 | Reliable |
| Gaming | Macro (500K–1M) | +0.85% | +3.83% | +10.5% | -0.60% | 162 | Reliable |
| Gaming | Mega (1M+) | — | — | — | — | 40 | Directional only |
| Tech | Nano (1K–10K) | +1.13% | +4.98% | +14.4% | -0.24% | 23,585 | Reliable |
| Tech | Micro (10K–100K) | +2.39% | +10.3% | +29.1% | -0.39% | 10,301 | Reliable |
| Tech | Mid-tier (100K–500K) | +1.39% | +6.59% | +20.6% | -0.26% | 2,471 | Reliable |
| Tech | Macro (500K–1M) | +1.12% | +3.70% | +9.52% | -0.30% | 432 | Reliable |
| Tech | Mega (1M+) | — | — | — | — | 139 | Directional only |
| Finance | Nano (1K–10K) | +1.21% | +4.82% | +13.8% | -0.15% | 17,083 | Reliable |
| Finance | Micro (10K–100K) | +1.83% | +9.48% | +27.4% | -0.41% | 6,577 | Reliable |
| Finance | Mid-tier (100K–500K) | +0.65% | +5.37% | +15.8% | -0.40% | 1,169 | Reliable |
| Finance | Macro (500K–1M) | +0.15% | +3.06% | +8.00% | -0.42% | 110 | Reliable |
| Finance | Mega (1M+) | — | — | — | — | 19 | Directional only |
| Education | Nano (1K–10K) | +1.69% | +5.41% | +14.1% | +0.08% | 28,271 | Reliable |
| Education | Micro (10K–100K) | +2.18% | +11.3% | +31.4% | -0.52% | 9,290 | Reliable |
| Education | Mid-tier (100K–500K) | +2.17% | +9.41% | +28.6% | -0.27% | 1,743 | Reliable |
| Education | Macro (500K–1M) | +2.57% | +6.92% | +18.4% | +0.03% | 229 | Reliable |
| Education | Mega (1M+) | — | — | — | — | 69 | Directional only |
| Parenting & Family | Nano (1K–10K) | +0.79% | +3.22% | +9.59% | -0.10% | 25,194 | Reliable |
| Parenting & Family | Micro (10K–100K) | +0.99% | +6.70% | +24.0% | -0.40% | 6,144 | Reliable |
| Parenting & Family | Mid-tier (100K–500K) | +0.68% | +5.05% | +19.7% | -0.28% | 1,336 | Reliable |
| Parenting & Family | Macro (500K–1M) | +0.82% | +3.77% | +9.86% | -0.27% | 198 | Reliable |
| Parenting & Family | Mega (1M+) | — | — | — | — | 53 | Directional only |
| Health & Wellness | Nano (1K–10K) | +1.30% | +4.70% | +13.2% | +0.05% | 27,367 | Reliable |
| Health & Wellness | Micro (10K–100K) | +1.51% | +8.01% | +24.9% | -0.37% | 10,102 | Reliable |
| Health & Wellness | Mid-tier (100K–500K) | +0.98% | +5.83% | +20.6% | -0.32% | 1,920 | Reliable |
| Health & Wellness | Macro (500K–1M) | +0.58% | +3.68% | +8.73% | -0.35% | 235 | Reliable |
| Health & Wellness | Mega (1M+) | — | — | — | — | 39 | Directional only |
| Home & Decor | Nano (1K–10K) | +1.45% | +5.38% | +14.7% | +0.07% | 30,583 | Reliable |
| Home & Decor | Micro (10K–100K) | +2.81% | +10.1% | +25.9% | +0.04% | 11,343 | Reliable |
| Home & Decor | Mid-tier (100K–500K) | +0.91% | +4.59% | +13.1% | -0.28% | 1,814 | Reliable |
| Home & Decor | Macro (500K–1M) | +0.23% | +3.19% | +9.31% | -0.43% | 172 | Reliable |
| Home & Decor | Mega (1M+) | — | — | — | — | 24 | Directional only |
| Pets | Nano (1K–10K) | +0.40% | +2.57% | +8.60% | -0.30% | 14,212 | Reliable |
| Pets | Micro (10K–100K) | +0.37% | +5.97% | +25.5% | -0.67% | 3,468 | Reliable |
| Pets | Mid-tier (100K–500K) | +0.04% | +5.78% | +27.2% | -0.55% | 709 | Reliable |
| Pets | Macro (500K–1M) | +0.81% | +7.92% | +32.6% | -0.45% | 134 | Reliable |
| Pets | Mega (1M+) | — | — | — | — | 33 | Directional only |
| Sports | Nano (1K–10K) | +1.13% | +3.87% | +9.47% | -0.21% | 29,547 | Reliable |
| Sports | Micro (10K–100K) | +0.76% | +6.53% | +24.1% | -0.73% | 5,264 | Reliable |
| Sports | Mid-tier (100K–500K) | +0.61% | +6.13% | +23.6% | -0.55% | 842 | Reliable |
| Sports | Macro (500K–1M) | +1.40% | +6.76% | +13.6% | -0.46% | 137 | Reliable |
| Sports | Mega (1M+) | — | — | — | — | 39 | Directional only |
| Music | Nano (1K–10K) | +1.36% | +4.65% | +12.8% | +0.07% | 31,255 | Reliable |
| Music | Micro (10K–100K) | +1.55% | +8.07% | +25.6% | -0.39% | 7,864 | Reliable |
| Music | Mid-tier (100K–500K) | +0.60% | +4.88% | +18.6% | -0.38% | 1,493 | Reliable |
| Music | Macro (500K–1M) | +0.24% | +2.17% | +10.2% | -0.38% | 209 | Reliable |
| Music | Mega (1M+) | — | — | — | — | 54 | Directional only |
| Art & Design | Nano (1K–10K) | +0.62% | +3.45% | +11.2% | -0.38% | 21,363 | Reliable |
| Art & Design | Micro (10K–100K) | +0.41% | +6.50% | +26.1% | -0.71% | 4,647 | Reliable |
| Art & Design | Mid-tier (100K–500K) | -0.12% | +3.04% | +12.1% | -0.63% | 687 | Reliable |
| Art & Design | Macro (500K–1M) | +0.04% | +3.02% | +9.54% | -0.62% | 69 | Reliable |
| Art & Design | Mega (1M+) | — | — | — | — | 15 | Directional only |
| Automotive | Nano (1K–10K) | +0.63% | +3.24% | +9.76% | -0.38% | 20,207 | Reliable |
| Automotive | Micro (10K–100K) | +0.12% | +5.27% | +20.7% | -0.83% | 5,107 | Reliable |
| Automotive | Mid-tier (100K–500K) | +0.21% | +4.01% | +14.8% | -0.58% | 802 | Reliable |
| Automotive | Macro (500K–1M) | +0.50% | +4.56% | +18.4% | -0.46% | 94 | Reliable |
| Automotive | Mega (1M+) | — | — | — | — | 14 | Directional only |
| Entertainment | Nano (1K–10K) | +0.99% | +3.77% | +10.2% | -0.28% | 24,046 | Reliable |
| Entertainment | Micro (10K–100K) | +0.70% | +6.72% | +27.3% | -0.84% | 6,762 | Reliable |
| Entertainment | Mid-tier (100K–500K) | +1.88% | +11.7% | +38.5% | -0.49% | 1,354 | Reliable |
| Entertainment | Macro (500K–1M) | +2.00% | +9.76% | +29.6% | -0.23% | 210 | Reliable |
| Entertainment | Mega (1M+) | — | — | — | — | 74 | Directional only |
| Photography | Nano (1K–10K) | +1.08% | +4.02% | +10.9% | -0.16% | 31,899 | Reliable |
| Photography | Micro (10K–100K) | +0.26% | +4.12% | +16.6% | -0.74% | 5,448 | Reliable |
| Photography | Mid-tier (100K–500K) | -0.20% | +2.13% | +9.05% | -0.69% | 667 | Reliable |
| Photography | Macro (500K–1M) | -0.40% | +0.69% | +8.35% | -0.68% | 69 | Reliable |
| Photography | Mega (1M+) | — | — | — | — | 9 | Directional only |
| Business | Nano (1K–10K) | +1.31% | +4.54% | +12.7% | -0.10% | 25,755 | Reliable |
| Business | Micro (10K–100K) | +2.03% | +11.6% | +36.0% | -0.51% | 5,675 | Reliable |
| Business | Mid-tier (100K–500K) | +1.69% | +8.62% | +22.9% | -0.26% | 910 | Reliable |
| Business | Macro (500K–1M) | +1.26% | +5.61% | +16.5% | -0.26% | 77 | Reliable |
| Business | Mega (1M+) | — | — | — | — | 21 | Directional only |
Median 3-month follower growth
Every industry on YouTube, at every audience size. Darker means higher.
The highest reliable cell in the table, on 937 creators; level with Automotive · Nano (1K–10K) within the margin of error
The lowest reliable cell, on 202 creators — 3.39 percentage points below the top; level with Entertainment · Mid-tier (100K–500K) within the margin of error
| Segment | Nano (1K–10K) | Micro (10K–100K) | Mid-tier (100K–500K) | Macro (500K–1M) | Mega (1M+) |
|---|---|---|---|---|---|
| Beauty | +1.24% | +1.15% | +0.85% | +0.16% | +0.80% |
| Fashion | +1.86% | +1.98% | +1.34% | +0.48% | +1.25% |
| Fitness | +2.06% | +2.78% | +1.96% | +0.87% | +0.94% |
| Food & Cooking | +1.87% | +2.22% | +2.12% | +0.96% | +1.09% |
| Travel | +2.28% | +2.58% | +2.07% | +1.05% | +1.69% |
| Gaming | +2.02% | +2.47% | +1.17% | +1.16% | +1.14% |
| Tech | +3.01% | +2.71% | +1.76% | +0.75% | +1.28% |
| Finance | +2.25% | +2.60% | +2.07% | +1.97% | +1.42% |
| Education | +2.00% | +2.23% | +2.33% | +1.70% | +2.17% |
| Parenting & Family | +1.93% | +2.56% | +2.03% | +0.81% | +1.60% |
| Health & Wellness | +2.44% | +3.10% | +2.73% | +1.40% | +1.39% |
| Home & Decor | +2.06% | +2.41% | +1.99% | +0.78% | +1.38% |
| Pets | +2.20% | +1.83% | +2.24% | +0.39% | +1.23% |
| Sports | +2.80% | +3.56% | +2.36% | +0.92% | +1.34% |
| Music | +1.74% | +1.87% | +1.43% | +0.64% | +0.83% |
| Art & Design | +1.95% | +2.28% | +1.63% | +0.70% | +0.60% |
| Automotive | +3.44% | +2.96% | +1.82% | +1.39% | +0.90% |
| Entertainment | +1.26% | +1.02% | +0.32% | +2.17% | +0.33% |
| Photography | +1.64% | +1.96% | +2.08% | +0.50% | +0.73% |
| Business | +1.98% | +2.52% | +1.90% | +1.00% | +1.22% |
The highest reliable cell in the table, on 937 creators; level with Pets · Mid-tier (100K–500K) within the margin of error
The lowest reliable cell, on 202 creators — 12.58 percentage points below the top; level with Music · Mega (1M+) within the margin of error
| Segment | Nano (1K–10K) | Micro (10K–100K) | Mid-tier (100K–500K) | Macro (500K–1M) | Mega (1M+) |
|---|---|---|---|---|---|
| Beauty | +3.98% | +5.43% | +4.40% | +1.61% | +2.17% |
| Fashion | +5.92% | +7.10% | +4.48% | +2.72% | +2.98% |
| Fitness | +6.55% | +10.6% | +7.31% | +2.77% | +2.58% |
| Food & Cooking | +5.65% | +8.31% | +8.60% | +3.69% | +3.14% |
| Travel | +6.18% | +8.33% | +6.06% | +3.10% | +3.38% |
| Gaming | +7.74% | +12.0% | +7.99% | +3.41% | +3.31% |
| Tech | +8.57% | +7.49% | +5.47% | +2.52% | +2.82% |
| Finance | +6.43% | +8.85% | +6.37% | +4.38% | +3.74% |
| Education | +4.92% | +5.55% | +6.88% | +3.02% | +3.53% |
| Parenting & Family | +6.43% | +10.4% | +8.95% | +3.20% | +4.71% |
| Health & Wellness | +6.31% | +9.97% | +9.28% | +5.34% | +3.08% |
| Home & Decor | +5.73% | +8.36% | +8.06% | +2.93% | +4.00% |
| Pets | +7.49% | +10.8% | +13.2% | +3.41% | +3.64% |
| Sports | +8.83% | +14.2% | +7.20% | +5.89% | +3.48% |
| Music | +4.39% | +6.18% | +4.50% | +1.87% | +1.70% |
| Art & Design | +5.52% | +9.10% | +5.41% | +2.52% | +2.26% |
| Automotive | +7.97% | +8.19% | +4.77% | +3.01% | +1.95% |
| Entertainment | +6.04% | +8.54% | +6.09% | +6.25% | +3.02% |
| Photography | +4.55% | +6.47% | +4.81% | +2.24% | +1.56% |
| Business | +6.08% | +8.56% | +5.23% | +3.13% | +3.00% |
The highest reliable cell in the table, on 390 creators; level with Sports · Micro (10K–100K) within the margin of error
The lowest reliable cell, on 63 creators — 57.69 percentage points below the top; level with Music · Mega (1M+) within the margin of error
| Segment | Nano (1K–10K) | Micro (10K–100K) | Mid-tier (100K–500K) | Macro (500K–1M) | Mega (1M+) |
|---|---|---|---|---|---|
| Beauty | +11.1% | +19.3% | +14.9% | +7.00% | +5.88% |
| Fashion | +15.2% | +22.1% | +13.8% | +9.68% | +6.56% |
| Fitness | +18.4% | +35.4% | +21.9% | +12.2% | +5.25% |
| Food & Cooking | +16.4% | +27.8% | +27.6% | +11.3% | +7.37% |
| Travel | +16.4% | +22.8% | +15.9% | +5.11% | +7.05% |
| Gaming | +26.3% | +43.9% | +37.1% | +12.7% | +11.6% |
| Tech | +20.0% | +21.3% | +13.9% | +6.89% | +7.24% |
| Finance | +18.2% | +26.1% | +16.1% | +14.4% | +9.85% |
| Education | +13.3% | +18.3% | +23.3% | +7.48% | +6.82% |
| Parenting & Family | +19.9% | +32.9% | +34.2% | +10.5% | +11.4% |
| Health & Wellness | +15.6% | +30.5% | +21.8% | +13.9% | +7.77% |
| Home & Decor | +14.5% | +25.5% | +18.6% | +13.4% | +30.0% |
| Pets | +24.0% | +47.4% | +61.5% | +15.6% | +8.00% |
| Sports | +29.0% | +50.5% | +23.1% | +22.2% | +11.6% |
| Music | +12.0% | +21.6% | +17.8% | +3.85% | +4.87% |
| Art & Design | +16.2% | +28.9% | +16.2% | +11.4% | +8.58% |
| Automotive | +19.5% | +24.1% | +14.7% | +8.56% | +6.24% |
| Entertainment | +20.0% | +34.4% | +33.3% | +25.8% | +7.02% |
| Photography | +11.8% | +17.3% | +14.8% | +3.20% | +7.64% |
| Business | +16.9% | +28.6% | +18.6% | +6.07% | +7.06% |
How to read this chart
Find your row (industry) and your column (audience size). The number where they meet is the median for that group: half of those creators do better, half do worse. Colour only makes it easier to scan — darker means higher. Hover a cell for the full spread: p25, p75, p90 and how many creators it's based on. A dashed cell is a hint, not a benchmark: it rests on fewer than 30 creators, or its median moves when the niche is drawn wider.
View as tableHide table
| Segment | Group | p50 | p75 | p90 | p25 | Creators | Sample |
|---|---|---|---|---|---|---|---|
| Beauty | Nano (1K–10K) | +1.24% | +3.98% | +11.1% | +0.28% | 4,480 | Reliable |
| Beauty | Micro (10K–100K) | +1.15% | +5.43% | +19.3% | +0.03% | 2,524 | Reliable |
| Beauty | Mid-tier (100K–500K) | +0.85% | +4.40% | +14.9% | -0.27% | 682 | Reliable |
| Beauty | Macro (500K–1M) | +0.16% | +1.61% | +7.00% | -0.19% | 202 | Reliable |
| Beauty | Mega (1M+) | +0.80% | +2.17% | +5.88% | -0.20% | 120 | Reliable |
| Fashion | Nano (1K–10K) | +1.86% | +5.92% | +15.2% | +0.54% | 2,448 | Reliable |
| Fashion | Micro (10K–100K) | +1.98% | +7.10% | +22.1% | +0.38% | 1,771 | Reliable |
| Fashion | Mid-tier (100K–500K) | +1.34% | +4.48% | +13.8% | +0.21% | 430 | Reliable |
| Fashion | Macro (500K–1M) | +0.48% | +2.72% | +9.68% | -0.17% | 76 | Reliable |
| Fashion | Mega (1M+) | +1.25% | +2.98% | +6.56% | +0.67% | 26 | Directional only |
| Fitness | Nano (1K–10K) | +2.06% | +6.55% | +18.4% | +0.53% | 5,516 | Reliable |
| Fitness | Micro (10K–100K) | +2.78% | +10.6% | +35.4% | +0.49% | 3,359 | Reliable |
| Fitness | Mid-tier (100K–500K) | +1.96% | +7.31% | +21.9% | +0.53% | 943 | Reliable |
| Fitness | Macro (500K–1M) | +0.87% | +2.77% | +12.2% | +0.17% | 220 | Reliable |
| Fitness | Mega (1M+) | +0.94% | +2.58% | +5.25% | +0.50% | 201 | Reliable |
| Food & Cooking | Nano (1K–10K) | +1.87% | +5.65% | +16.4% | +0.54% | 7,302 | Reliable |
| Food & Cooking | Micro (10K–100K) | +2.22% | +8.31% | +27.8% | +0.53% | 4,076 | Reliable |
| Food & Cooking | Mid-tier (100K–500K) | +2.12% | +8.60% | +27.6% | +0.62% | 1,215 | Reliable |
| Food & Cooking | Macro (500K–1M) | +0.96% | +3.69% | +11.3% | +0.20% | 294 | Reliable |
| Food & Cooking | Mega (1M+) | +1.09% | +3.14% | +7.37% | +0.51% | 294 | Reliable |
| Travel | Nano (1K–10K) | +2.28% | +6.18% | +16.4% | +0.76% | 12,132 | Reliable |
| Travel | Micro (10K–100K) | +2.58% | +8.33% | +22.8% | +0.68% | 4,832 | Reliable |
| Travel | Mid-tier (100K–500K) | +2.07% | +6.06% | +15.9% | +0.67% | 867 | Reliable |
| Travel | Macro (500K–1M) | +1.05% | +3.10% | +5.11% | +0.14% | 131 | Reliable |
| Travel | Mega (1M+) | +1.69% | +3.38% | +7.05% | +0.79% | 94 | Reliable |
| Gaming | Nano (1K–10K) | +2.02% | +7.74% | +26.3% | +0.28% | 5,141 | Reliable |
| Gaming | Micro (10K–100K) | +2.47% | +12.0% | +43.9% | -0.23% | 1,870 | Reliable |
| Gaming | Mid-tier (100K–500K) | +1.17% | +7.99% | +37.1% | -0.46% | 446 | Reliable |
| Gaming | Macro (500K–1M) | +1.16% | +3.41% | +12.7% | -0.32% | 79 | Reliable |
| Gaming | Mega (1M+) | +1.14% | +3.31% | +11.6% | +0.46% | 71 | Reliable |
| Tech | Nano (1K–10K) | +3.01% | +8.57% | +20.0% | +0.86% | 3,612 | Reliable |
| Tech | Micro (10K–100K) | +2.71% | +7.49% | +21.3% | +0.88% | 2,666 | Reliable |
| Tech | Mid-tier (100K–500K) | +1.76% | +5.47% | +13.9% | +0.71% | 769 | Reliable |
| Tech | Macro (500K–1M) | +0.75% | +2.52% | +6.89% | +0.16% | 135 | Reliable |
| Tech | Mega (1M+) | +1.28% | +2.82% | +7.24% | +0.35% | 107 | Reliable |
| Finance | Nano (1K–10K) | +2.25% | +6.43% | +18.2% | +0.63% | 3,278 | Reliable |
| Finance | Micro (10K–100K) | +2.60% | +8.85% | +26.1% | +0.74% | 2,500 | Reliable |
| Finance | Mid-tier (100K–500K) | +2.07% | +6.37% | +16.1% | +0.68% | 581 | Reliable |
| Finance | Macro (500K–1M) | +1.97% | +4.38% | +14.4% | +0.22% | 86 | Directional only |
| Finance | Mega (1M+) | +1.42% | +3.74% | +9.85% | +0.51% | 67 | Reliable |
| Education | Nano (1K–10K) | +2.00% | +4.92% | +13.3% | +0.86% | 1,178 | Reliable |
| Education | Micro (10K–100K) | +2.23% | +5.55% | +18.3% | +0.81% | 742 | Reliable |
| Education | Mid-tier (100K–500K) | +2.33% | +6.88% | +23.3% | +0.59% | 168 | Reliable |
| Education | Macro (500K–1M) | +1.70% | +3.02% | +7.48% | -0.09% | 32 | Reliable |
| Education | Mega (1M+) | +2.17% | +3.53% | +6.82% | +0.84% | 38 | Directional only |
| Parenting & Family | Nano (1K–10K) | +1.93% | +6.43% | +19.9% | +0.61% | 1,241 | Reliable |
| Parenting & Family | Micro (10K–100K) | +2.56% | +10.4% | +32.9% | +0.43% | 822 | Reliable |
| Parenting & Family | Mid-tier (100K–500K) | +2.03% | +8.95% | +34.2% | +0.34% | 230 | Reliable |
| Parenting & Family | Macro (500K–1M) | +0.81% | +3.20% | +10.5% | +0.02% | 61 | Reliable |
| Parenting & Family | Mega (1M+) | +1.60% | +4.71% | +11.4% | +0.39% | 58 | Reliable |
| Health & Wellness | Nano (1K–10K) | +2.44% | +6.31% | +15.6% | +0.82% | 3,188 | Reliable |
| Health & Wellness | Micro (10K–100K) | +3.10% | +9.97% | +30.5% | +0.83% | 2,380 | Reliable |
| Health & Wellness | Mid-tier (100K–500K) | +2.73% | +9.28% | +21.8% | +0.91% | 713 | Reliable |
| Health & Wellness | Macro (500K–1M) | +1.40% | +5.34% | +13.9% | +0.42% | 158 | Reliable |
| Health & Wellness | Mega (1M+) | +1.39% | +3.08% | +7.77% | +0.71% | 124 | Reliable |
| Home & Decor | Nano (1K–10K) | +2.06% | +5.73% | +14.5% | +0.63% | 2,586 | Reliable |
| Home & Decor | Micro (10K–100K) | +2.41% | +8.36% | +25.5% | +0.62% | 1,989 | Reliable |
| Home & Decor | Mid-tier (100K–500K) | +1.99% | +8.06% | +18.6% | +0.61% | 521 | Reliable |
| Home & Decor | Macro (500K–1M) | +0.78% | +2.93% | +13.4% | +0.03% | 106 | Reliable |
| Home & Decor | Mega (1M+) | +1.38% | +4.00% | +30.0% | +0.69% | 40 | Reliable |
| Pets | Nano (1K–10K) | +2.20% | +7.49% | +24.0% | +0.35% | 1,918 | Reliable |
| Pets | Micro (10K–100K) | +1.83% | +10.8% | +47.4% | -0.09% | 1,277 | Reliable |
| Pets | Mid-tier (100K–500K) | +2.24% | +13.2% | +61.5% | +0.12% | 390 | Reliable |
| Pets | Macro (500K–1M) | +0.39% | +3.41% | +15.6% | -0.16% | 86 | Reliable |
| Pets | Mega (1M+) | +1.23% | +3.64% | +8.00% | -0.35% | 60 | Reliable |
| Sports | Nano (1K–10K) | +2.80% | +8.83% | +29.0% | +0.84% | 1,579 | Reliable |
| Sports | Micro (10K–100K) | +3.56% | +14.2% | +50.5% | +0.81% | 937 | Reliable |
| Sports | Mid-tier (100K–500K) | +2.36% | +7.20% | +23.1% | +0.72% | 260 | Reliable |
| Sports | Macro (500K–1M) | +0.92% | +5.89% | +22.2% | +0.10% | 45 | Reliable |
| Sports | Mega (1M+) | +1.34% | +3.48% | +11.6% | +0.74% | 37 | Reliable |
| Music | Nano (1K–10K) | +1.74% | +4.39% | +12.0% | +0.70% | 4,723 | Reliable |
| Music | Micro (10K–100K) | +1.87% | +6.18% | +21.6% | +0.61% | 1,544 | Reliable |
| Music | Mid-tier (100K–500K) | +1.43% | +4.50% | +17.8% | +0.57% | 328 | Reliable |
| Music | Macro (500K–1M) | +0.64% | +1.87% | +3.85% | +0.13% | 63 | Reliable |
| Music | Mega (1M+) | +0.83% | +1.70% | +4.87% | +0.34% | 46 | Reliable |
| Art & Design | Nano (1K–10K) | +1.95% | +5.52% | +16.2% | +0.58% | 2,183 | Reliable |
| Art & Design | Micro (10K–100K) | +2.28% | +9.10% | +28.9% | +0.51% | 957 | Reliable |
| Art & Design | Mid-tier (100K–500K) | +1.63% | +5.41% | +16.2% | +0.41% | 210 | Reliable |
| Art & Design | Macro (500K–1M) | +0.70% | +2.52% | +11.4% | -0.11% | 43 | Reliable |
| Art & Design | Mega (1M+) | +0.60% | +2.26% | +8.58% | -0.24% | 35 | Reliable |
| Automotive | Nano (1K–10K) | +3.44% | +7.97% | +19.5% | +1.40% | 8,148 | Reliable |
| Automotive | Micro (10K–100K) | +2.96% | +8.19% | +24.1% | +1.09% | 4,883 | Reliable |
| Automotive | Mid-tier (100K–500K) | +1.82% | +4.77% | +14.7% | +0.74% | 1,143 | Reliable |
| Automotive | Macro (500K–1M) | +1.39% | +3.01% | +8.56% | +0.52% | 178 | Reliable |
| Automotive | Mega (1M+) | +0.90% | +1.95% | +6.24% | +0.45% | 102 | Reliable |
| Entertainment | Nano (1K–10K) | +1.26% | +6.04% | +20.0% | -0.31% | 7,821 | Reliable |
| Entertainment | Micro (10K–100K) | +1.02% | +8.54% | +34.4% | -0.50% | 1,148 | Reliable |
| Entertainment | Mid-tier (100K–500K) | +0.32% | +6.09% | +33.3% | -0.67% | 130 | Reliable |
| Entertainment | Macro (500K–1M) | +2.17% | +6.25% | +25.8% | +0.46% | 13 | Directional only |
| Entertainment | Mega (1M+) | +0.33% | +3.02% | +7.02% | -0.35% | 17 | Directional only |
| Photography | Nano (1K–10K) | +1.64% | +4.55% | +11.8% | +0.51% | 1,528 | Reliable |
| Photography | Micro (10K–100K) | +1.96% | +6.47% | +17.3% | +0.62% | 681 | Reliable |
| Photography | Mid-tier (100K–500K) | +2.08% | +4.81% | +14.8% | +0.62% | 121 | Reliable |
| Photography | Macro (500K–1M) | +0.50% | +2.24% | +3.20% | +0.19% | 19 | Directional only |
| Photography | Mega (1M+) | +0.73% | +1.56% | +7.64% | -0.40% | 13 | Directional only |
| Business | Nano (1K–10K) | +1.98% | +6.08% | +16.9% | +0.66% | 3,618 | Reliable |
| Business | Micro (10K–100K) | +2.52% | +8.56% | +28.6% | +0.71% | 2,409 | Reliable |
| Business | Mid-tier (100K–500K) | +1.90% | +5.23% | +18.6% | +0.69% | 524 | Reliable |
| Business | Macro (500K–1M) | +1.00% | +3.13% | +6.07% | +0.26% | 98 | Reliable |
| Business | Mega (1M+) | +1.22% | +3.00% | +7.06% | +0.53% | 45 | Reliable |
Industry ranking
Every industry with enough creators, ordered by its median. The dots show the spread inside each one: a quarter of creators sit below p25, a quarter above p75.
Top of the ranking · 12,342 creators
Bottom of the ranking · 1.49 percentage points below the top · level with Photography
How to read this chart
Each row is one industry. The middle dot is the median, the outer dots are p25 and p75 — the middle half of creators sits between them. Rows are sorted by the median. Rows with fewer than 30 creators are left out.
View as tableHide table
| Segment | p25 | Median | p75 | Creators |
|---|---|---|---|---|
| Education | +0.19% | +1.58% | +4.35% | 12,342 |
| Sports | -0.04% | +1.18% | +3.61% | 21,503 |
| Health & Wellness | -0.17% | +0.78% | +2.87% | 3,753 |
| Music | -0.22% | +0.68% | +2.37% | 11,760 |
| Automotive | -0.31% | +0.67% | +3.15% | 31,957 |
| Entertainment | -0.25% | +0.63% | +2.56% | 4,520 |
| Parenting & Family | -0.28% | +0.59% | +3.46% | 5,010 |
| Tech | -0.40% | +0.56% | +3.26% | 17,773 |
| Finance | -0.42% | +0.52% | +3.63% | 2,843 |
| Home & Decor | -0.27% | +0.50% | +2.67% | 14,672 |
| Pets | -0.32% | +0.42% | +2.10% | 7,757 |
| Fitness | -0.48% | +0.29% | +1.98% | 11,567 |
| Business | -0.50% | +0.29% | +2.43% | 1,621 |
| Beauty | -0.38% | +0.28% | +1.76% | 4,444 |
| Art & Design | -0.50% | +0.23% | +1.73% | 8,307 |
| Gaming | -0.72% | +0.23% | +3.41% | 25,799 |
| Travel | -0.50% | +0.19% | +1.62% | 7,298 |
| Food & Cooking | -0.49% | +0.18% | +1.63% | 3,077 |
| Photography | -0.48% | +0.17% | +1.42% | 5,371 |
| Fashion | -0.53% | +0.09% | +1.47% | 7,465 |
Top of the ranking · 3,929 creators · level with Finance
Bottom of the ranking · 2.81 percentage points below the top · level with Photography
How to read this chart
Each row is one industry. The middle dot is the median, the outer dots are p25 and p75 — the middle half of creators sits between them. Rows are sorted by the median. Rows with fewer than 30 creators are left out.
View as tableHide table
| Segment | p25 | Median | p75 | Creators |
|---|---|---|---|---|
| Education | -0.00% | +2.77% | +7.98% | 3,929 |
| Finance | -0.41% | +2.57% | +12.6% | 2,064 |
| Tech | -0.45% | +1.47% | +7.88% | 11,409 |
| Parenting & Family | -0.37% | +1.29% | +8.28% | 3,450 |
| Sports | -0.41% | +1.17% | +5.91% | 6,887 |
| Gaming | -0.80% | +1.10% | +8.23% | 12,526 |
| Home & Decor | -0.25% | +1.05% | +4.93% | 10,175 |
| Health & Wellness | -0.38% | +1.01% | +5.96% | 1,433 |
| Food & Cooking | -0.37% | +0.75% | +5.20% | 1,114 |
| Automotive | -0.57% | +0.69% | +4.56% | 16,032 |
| Pets | -0.51% | +0.55% | +4.40% | 2,277 |
| Entertainment | -0.52% | +0.30% | +4.82% | 2,096 |
| Travel | -0.55% | +0.29% | +5.21% | 1,852 |
| Beauty | -0.46% | +0.21% | +2.99% | 1,660 |
| Music | -0.52% | +0.21% | +4.29% | 2,823 |
| Business | -0.84% | +0.19% | +6.39% | 787 |
| Fashion | -0.58% | +0.05% | +3.80% | 3,273 |
| Art & Design | -0.72% | +0.02% | +3.37% | 1,970 |
| Photography | -0.53% | -0.04% | +1.85% | 1,180 |
| Fitness | -0.88% | -0.04% | +4.90% | 3,676 |
Top of the ranking · 693 creators · level with Education
Bottom of the ranking · 2.45 percentage points below the top · level with Fitness
How to read this chart
Each row is one industry. The middle dot is the median, the outer dots are p25 and p75 — the middle half of creators sits between them. Rows are sorted by the median. Rows with fewer than 30 creators are left out.
View as tableHide table
| Segment | p25 | Median | p75 | Creators |
|---|---|---|---|---|
| Finance | -0.35% | +2.27% | +8.92% | 693 |
| Education | -0.60% | +1.75% | +7.67% | 648 |
| Food & Cooking | -0.25% | +1.41% | +5.70% | 242 |
| Tech | -0.69% | +1.32% | +6.64% | 3,168 |
| Parenting & Family | -0.29% | +1.25% | +5.79% | 1,054 |
| Gaming | -0.74% | +1.09% | +6.47% | 2,528 |
| Health & Wellness | -0.45% | +1.06% | +5.57% | 268 |
| Business | -0.94% | +0.92% | +5.58% | 206 |
| Home & Decor | -0.30% | +0.88% | +3.82% | 1,819 |
| Sports | -0.65% | +0.83% | +4.76% | 1,000 |
| Travel | -0.80% | +0.59% | +5.91% | 252 |
| Entertainment | -0.66% | +0.58% | +5.50% | 413 |
| Automotive | -0.79% | +0.50% | +3.90% | 2,629 |
| Music | -0.78% | +0.49% | +4.78% | 392 |
| Pets | -0.85% | +0.40% | +5.10% | 329 |
| Fashion | -0.58% | +0.33% | +3.13% | 518 |
| Art & Design | -0.79% | +0.30% | +5.34% | 267 |
| Beauty | -0.58% | +0.10% | +2.34% | 233 |
| Fitness | -1.32% | -0.07% | +3.88% | 652 |
| Photography | -0.77% | -0.18% | +5.49% | 63 |
Top of the ranking · 104 creators · level with Parenting & Family
Bottom of the ranking · 1.63 percentage points below the top · level with Fitness
How to read this chart
Each row is one industry. The middle dot is the median, the outer dots are p25 and p75 — the middle half of creators sits between them. Rows are sorted by the median. Rows with fewer than 30 creators are left out.
View as tableHide table
| Segment | p25 | Median | p75 | Creators |
|---|---|---|---|---|
| Education | -0.60% | +1.82% | +5.79% | 104 |
| Parenting & Family | +0.02% | +1.50% | +5.55% | 149 |
| Sports | -0.35% | +1.31% | +4.33% | 118 |
| Entertainment | -0.54% | +1.09% | +6.25% | 54 |
| Home & Decor | -0.17% | +1.06% | +3.52% | 162 |
| Travel | -0.65% | +0.91% | +5.78% | 32 |
| Tech | -0.87% | +0.87% | +5.34% | 438 |
| Gaming | -0.73% | +0.81% | +4.51% | 250 |
| Health & Wellness | -0.15% | +0.80% | +4.45% | 37 |
| Finance | -0.90% | +0.71% | +2.65% | 83 |
| Pets | -0.65% | +0.51% | +4.45% | 39 |
| Food & Cooking | -0.48% | +0.46% | +4.48% | 43 |
| Fashion | -0.60% | +0.34% | +1.92% | 49 |
| Fitness | -0.70% | +0.26% | +3.42% | 73 |
| Automotive | -0.68% | +0.19% | +3.37% | 249 |
Top of the ranking · 30 creators · level with Education
Bottom of the ranking · 1.49 percentage points below the top · level with Sports
How to read this chart
Each row is one industry. The middle dot is the median, the outer dots are p25 and p75 — the middle half of creators sits between them. Rows are sorted by the median. Rows with fewer than 30 creators are left out.
View as tableHide table
| Segment | p25 | Median | p75 | Creators |
|---|---|---|---|---|
| Food & Cooking | +0.13% | +1.56% | +5.92% | 30 |
| Education | -0.41% | +1.50% | +5.50% | 58 |
| Tech | -0.41% | +1.41% | +5.86% | 245 |
| Home & Decor | -0.43% | +1.34% | +4.84% | 71 |
| Finance | -0.87% | +0.69% | +4.33% | 40 |
| Parenting & Family | -0.30% | +0.65% | +3.78% | 68 |
| Entertainment | -0.75% | +0.61% | +3.11% | 52 |
| Fitness | -0.96% | +0.50% | +2.64% | 61 |
| Gaming | -0.81% | +0.41% | +2.12% | 178 |
| Sports | -0.52% | +0.24% | +3.22% | 63 |
| Automotive | -0.78% | +0.08% | +2.40% | 128 |
Industry ranking
Every industry with enough creators, ordered by its median. The dots show the spread inside each one: a quarter of creators sit below p25, a quarter above p75.
Top of the ranking · 28,271 creators
Bottom of the ranking · 1.29 percentage points below the top · level with Gaming
How to read this chart
Each row is one industry. The middle dot is the median, the outer dots are p25 and p75 — the middle half of creators sits between them. Rows are sorted by the median. Rows with fewer than 30 creators are left out.
View as tableHide table
| Segment | p25 | Median | p75 | Creators |
|---|---|---|---|---|
| Education | +0.08% | +1.69% | +5.41% | 28,271 |
| Home & Decor | +0.07% | +1.45% | +5.38% | 30,583 |
| Music | +0.07% | +1.36% | +4.65% | 31,255 |
| Business | -0.10% | +1.31% | +4.54% | 25,755 |
| Health & Wellness | +0.05% | +1.30% | +4.70% | 27,367 |
| Finance | -0.15% | +1.21% | +4.82% | 17,083 |
| Sports | -0.21% | +1.13% | +3.87% | 29,547 |
| Tech | -0.24% | +1.13% | +4.98% | 23,585 |
| Food & Cooking | -0.13% | +1.12% | +4.43% | 23,457 |
| Photography | -0.16% | +1.08% | +4.02% | 31,899 |
| Beauty | -0.22% | +1.03% | +4.06% | 35,210 |
| Entertainment | -0.28% | +0.99% | +3.77% | 24,046 |
| Fitness | -0.28% | +0.98% | +4.18% | 32,785 |
| Fashion | -0.60% | +0.84% | +3.59% | 49,502 |
| Parenting & Family | -0.10% | +0.79% | +3.22% | 25,194 |
| Travel | -0.28% | +0.63% | +3.23% | 32,752 |
| Automotive | -0.38% | +0.63% | +3.24% | 20,207 |
| Art & Design | -0.38% | +0.62% | +3.45% | 21,363 |
| Gaming | -0.50% | +0.41% | +3.04% | 20,490 |
| Pets | -0.30% | +0.40% | +2.57% | 14,212 |
Top of the ranking · 11,343 creators
Bottom of the ranking · 3.12 percentage points below the top · level with Fitness
How to read this chart
Each row is one industry. The middle dot is the median, the outer dots are p25 and p75 — the middle half of creators sits between them. Rows are sorted by the median. Rows with fewer than 30 creators are left out.
View as tableHide table
| Segment | p25 | Median | p75 | Creators |
|---|---|---|---|---|
| Home & Decor | +0.04% | +2.81% | +10.1% | 11,343 |
| Tech | -0.39% | +2.39% | +10.3% | 10,301 |
| Education | -0.52% | +2.18% | +11.3% | 9,290 |
| Business | -0.51% | +2.03% | +11.6% | 5,675 |
| Food & Cooking | -0.45% | +2.00% | +10.7% | 8,249 |
| Finance | -0.41% | +1.83% | +9.48% | 6,577 |
| Music | -0.39% | +1.55% | +8.07% | 7,864 |
| Health & Wellness | -0.37% | +1.51% | +8.01% | 10,102 |
| Parenting & Family | -0.40% | +0.99% | +6.70% | 6,144 |
| Sports | -0.73% | +0.76% | +6.53% | 5,264 |
| Travel | -0.63% | +0.74% | +6.47% | 6,633 |
| Entertainment | -0.84% | +0.70% | +6.72% | 6,762 |
| Beauty | -0.73% | +0.63% | +5.98% | 10,271 |
| Gaming | -0.78% | +0.56% | +6.62% | 5,099 |
| Art & Design | -0.71% | +0.41% | +6.50% | 4,647 |
| Pets | -0.67% | +0.37% | +5.97% | 3,468 |
| Photography | -0.74% | +0.26% | +4.12% | 5,448 |
| Automotive | -0.83% | +0.12% | +5.27% | 5,107 |
| Fitness | -0.89% | -0.20% | +4.78% | 7,243 |
| Fashion | -1.24% | -0.31% | +5.56% | 5,719 |
Top of the ranking · 2,200 creators · level with Education
Bottom of the ranking · 2.44 percentage points below the top · level with Art & Design
How to read this chart
Each row is one industry. The middle dot is the median, the outer dots are p25 and p75 — the middle half of creators sits between them. Rows are sorted by the median. Rows with fewer than 30 creators are left out.
View as tableHide table
| Segment | p25 | Median | p75 | Creators |
|---|---|---|---|---|
| Food & Cooking | -0.13% | +2.24% | +9.20% | 2,200 |
| Education | -0.27% | +2.17% | +9.41% | 1,743 |
| Entertainment | -0.49% | +1.88% | +11.7% | 1,354 |
| Business | -0.26% | +1.69% | +8.62% | 910 |
| Tech | -0.26% | +1.39% | +6.59% | 2,471 |
| Health & Wellness | -0.32% | +0.98% | +5.83% | 1,920 |
| Home & Decor | -0.28% | +0.91% | +4.59% | 1,814 |
| Parenting & Family | -0.28% | +0.68% | +5.05% | 1,336 |
| Finance | -0.40% | +0.65% | +5.37% | 1,169 |
| Sports | -0.55% | +0.61% | +6.13% | 842 |
| Music | -0.38% | +0.60% | +4.88% | 1,493 |
| Beauty | -0.53% | +0.56% | +4.49% | 2,204 |
| Travel | -0.44% | +0.38% | +3.56% | 952 |
| Gaming | -0.60% | +0.35% | +5.09% | 984 |
| Fitness | -0.67% | +0.28% | +5.18% | 1,150 |
| Automotive | -0.58% | +0.21% | +4.01% | 802 |
| Pets | -0.55% | +0.04% | +5.78% | 709 |
| Fashion | -0.90% | -0.05% | +3.88% | 683 |
| Art & Design | -0.63% | -0.12% | +3.04% | 687 |
| Photography | -0.69% | -0.20% | +2.13% | 667 |
Top of the ranking · 229 creators · level with Food & Cooking
Bottom of the ranking · 2.97 percentage points below the top · level with Travel
How to read this chart
Each row is one industry. The middle dot is the median, the outer dots are p25 and p75 — the middle half of creators sits between them. Rows are sorted by the median. Rows with fewer than 30 creators are left out.
View as tableHide table
| Segment | p25 | Median | p75 | Creators |
|---|---|---|---|---|
| Education | +0.03% | +2.57% | +6.92% | 229 |
| Food & Cooking | +0.06% | +2.05% | +6.79% | 467 |
| Entertainment | -0.23% | +2.00% | +9.76% | 210 |
| Sports | -0.46% | +1.40% | +6.76% | 137 |
| Business | -0.26% | +1.26% | +5.61% | 77 |
| Tech | -0.30% | +1.12% | +3.70% | 432 |
| Gaming | -0.60% | +0.85% | +3.83% | 162 |
| Parenting & Family | -0.27% | +0.82% | +3.77% | 198 |
| Pets | -0.45% | +0.81% | +7.92% | 134 |
| Health & Wellness | -0.35% | +0.58% | +3.68% | 235 |
| Automotive | -0.46% | +0.50% | +4.56% | 94 |
| Beauty | -0.51% | +0.44% | +3.37% | 307 |
| Fitness | -0.60% | +0.36% | +3.32% | 156 |
| Music | -0.38% | +0.24% | +2.17% | 209 |
| Home & Decor | -0.43% | +0.23% | +3.19% | 172 |
| Finance | -0.42% | +0.15% | +3.06% | 110 |
| Fashion | -0.80% | +0.13% | +3.01% | 57 |
| Art & Design | -0.62% | +0.04% | +3.02% | 69 |
| Travel | -0.58% | -0.11% | +1.80% | 108 |
| Photography | -0.68% | -0.40% | +0.69% | 69 |
Industry ranking
Every industry with enough creators, ordered by its median. The dots show the spread inside each one: a quarter of creators sit below p25, a quarter above p75.
Top of the ranking · 8,148 creators · level with Tech
Bottom of the ranking · 2.20 percentage points below the top · level with Entertainment
How to read this chart
Each row is one industry. The middle dot is the median, the outer dots are p25 and p75 — the middle half of creators sits between them. Rows are sorted by the median. Rows with fewer than 30 creators are left out.
View as tableHide table
| Segment | p25 | Median | p75 | Creators |
|---|---|---|---|---|
| Automotive | +1.40% | +3.44% | +7.97% | 8,148 |
| Tech | +0.86% | +3.01% | +8.57% | 3,612 |
| Sports | +0.84% | +2.80% | +8.83% | 1,579 |
| Health & Wellness | +0.82% | +2.44% | +6.31% | 3,188 |
| Travel | +0.76% | +2.28% | +6.18% | 12,132 |
| Finance | +0.63% | +2.25% | +6.43% | 3,278 |
| Pets | +0.35% | +2.20% | +7.49% | 1,918 |
| Fitness | +0.53% | +2.06% | +6.55% | 5,516 |
| Home & Decor | +0.63% | +2.06% | +5.73% | 2,586 |
| Gaming | +0.28% | +2.02% | +7.74% | 5,141 |
| Education | +0.86% | +2.00% | +4.92% | 1,178 |
| Business | +0.66% | +1.98% | +6.08% | 3,618 |
| Art & Design | +0.58% | +1.95% | +5.52% | 2,183 |
| Parenting & Family | +0.61% | +1.93% | +6.43% | 1,241 |
| Food & Cooking | +0.54% | +1.87% | +5.65% | 7,302 |
| Fashion | +0.54% | +1.86% | +5.92% | 2,448 |
| Music | +0.70% | +1.74% | +4.39% | 4,723 |
| Photography | +0.51% | +1.64% | +4.55% | 1,528 |
| Entertainment | -0.31% | +1.26% | +6.04% | 7,821 |
| Beauty | +0.28% | +1.24% | +3.98% | 4,480 |
Top of the ranking · 937 creators · level with Health & Wellness
Bottom of the ranking · 2.54 percentage points below the top · level with Beauty
How to read this chart
Each row is one industry. The middle dot is the median, the outer dots are p25 and p75 — the middle half of creators sits between them. Rows are sorted by the median. Rows with fewer than 30 creators are left out.
View as tableHide table
| Segment | p25 | Median | p75 | Creators |
|---|---|---|---|---|
| Sports | +0.81% | +3.56% | +14.2% | 937 |
| Health & Wellness | +0.83% | +3.10% | +9.97% | 2,380 |
| Automotive | +1.09% | +2.96% | +8.19% | 4,883 |
| Fitness | +0.49% | +2.78% | +10.6% | 3,359 |
| Tech | +0.88% | +2.71% | +7.49% | 2,666 |
| Finance | +0.74% | +2.60% | +8.85% | 2,500 |
| Travel | +0.68% | +2.58% | +8.33% | 4,832 |
| Parenting & Family | +0.43% | +2.56% | +10.4% | 822 |
| Business | +0.71% | +2.52% | +8.56% | 2,409 |
| Gaming | -0.23% | +2.47% | +12.0% | 1,870 |
| Home & Decor | +0.62% | +2.41% | +8.36% | 1,989 |
| Art & Design | +0.51% | +2.28% | +9.10% | 957 |
| Education | +0.81% | +2.23% | +5.55% | 742 |
| Food & Cooking | +0.53% | +2.22% | +8.31% | 4,076 |
| Fashion | +0.38% | +1.98% | +7.10% | 1,771 |
| Photography | +0.62% | +1.96% | +6.47% | 681 |
| Music | +0.61% | +1.87% | +6.18% | 1,544 |
| Pets | -0.09% | +1.83% | +10.8% | 1,277 |
| Beauty | +0.03% | +1.15% | +5.43% | 2,524 |
| Entertainment | -0.50% | +1.02% | +8.54% | 1,148 |
Top of the ranking · 713 creators · level with Sports
Bottom of the ranking · 2.41 percentage points below the top · level with Beauty
How to read this chart
Each row is one industry. The middle dot is the median, the outer dots are p25 and p75 — the middle half of creators sits between them. Rows are sorted by the median. Rows with fewer than 30 creators are left out.
View as tableHide table
| Segment | p25 | Median | p75 | Creators |
|---|---|---|---|---|
| Health & Wellness | +0.91% | +2.73% | +9.28% | 713 |
| Sports | +0.72% | +2.36% | +7.20% | 260 |
| Education | +0.59% | +2.33% | +6.88% | 168 |
| Pets | +0.12% | +2.24% | +13.2% | 390 |
| Food & Cooking | +0.62% | +2.12% | +8.60% | 1,215 |
| Photography | +0.62% | +2.08% | +4.81% | 121 |
| Travel | +0.67% | +2.07% | +6.06% | 867 |
| Finance | +0.68% | +2.07% | +6.37% | 581 |
| Parenting & Family | +0.34% | +2.03% | +8.95% | 230 |
| Home & Decor | +0.61% | +1.99% | +8.06% | 521 |
| Fitness | +0.53% | +1.96% | +7.31% | 943 |
| Business | +0.69% | +1.90% | +5.23% | 524 |
| Automotive | +0.74% | +1.82% | +4.77% | 1,143 |
| Tech | +0.71% | +1.76% | +5.47% | 769 |
| Art & Design | +0.41% | +1.63% | +5.41% | 210 |
| Music | +0.57% | +1.43% | +4.50% | 328 |
| Fashion | +0.21% | +1.34% | +4.48% | 430 |
| Gaming | -0.46% | +1.17% | +7.99% | 446 |
| Beauty | -0.27% | +0.85% | +4.40% | 682 |
| Entertainment | -0.67% | +0.32% | +6.09% | 130 |
Top of the ranking · 32 creators · level with Health & Wellness
Bottom of the ranking · 1.54 percentage points below the top · level with Pets
How to read this chart
Each row is one industry. The middle dot is the median, the outer dots are p25 and p75 — the middle half of creators sits between them. Rows are sorted by the median. Rows with fewer than 30 creators are left out.
View as tableHide table
| Segment | p25 | Median | p75 | Creators |
|---|---|---|---|---|
| Education | -0.09% | +1.70% | +3.02% | 32 |
| Health & Wellness | +0.42% | +1.40% | +5.34% | 158 |
| Automotive | +0.52% | +1.39% | +3.01% | 178 |
| Gaming | -0.32% | +1.16% | +3.41% | 79 |
| Travel | +0.14% | +1.05% | +3.10% | 131 |
| Business | +0.26% | +1.00% | +3.13% | 98 |
| Food & Cooking | +0.20% | +0.96% | +3.69% | 294 |
| Sports | +0.10% | +0.92% | +5.89% | 45 |
| Fitness | +0.17% | +0.87% | +2.77% | 220 |
| Parenting & Family | +0.02% | +0.81% | +3.20% | 61 |
| Home & Decor | +0.03% | +0.78% | +2.93% | 106 |
| Tech | +0.16% | +0.75% | +2.52% | 135 |
| Art & Design | -0.11% | +0.70% | +2.52% | 43 |
| Music | +0.13% | +0.64% | +1.87% | 63 |
| Fashion | -0.17% | +0.48% | +2.72% | 76 |
| Pets | -0.16% | +0.39% | +3.41% | 86 |
| Beauty | -0.19% | +0.16% | +1.61% | 202 |
Top of the ranking · 94 creators · level with Parenting & Family
Bottom of the ranking · 1.09 percentage points below the top · level with Beauty
How to read this chart
Each row is one industry. The middle dot is the median, the outer dots are p25 and p75 — the middle half of creators sits between them. Rows are sorted by the median. Rows with fewer than 30 creators are left out.
View as tableHide table
| Segment | p25 | Median | p75 | Creators |
|---|---|---|---|---|
| Travel | +0.79% | +1.69% | +3.38% | 94 |
| Parenting & Family | +0.39% | +1.60% | +4.71% | 58 |
| Finance | +0.51% | +1.42% | +3.74% | 67 |
| Health & Wellness | +0.71% | +1.39% | +3.08% | 124 |
| Home & Decor | +0.69% | +1.38% | +4.00% | 40 |
| Sports | +0.74% | +1.34% | +3.48% | 37 |
| Tech | +0.35% | +1.28% | +2.82% | 107 |
| Pets | -0.35% | +1.23% | +3.64% | 60 |
| Business | +0.53% | +1.22% | +3.00% | 45 |
| Gaming | +0.46% | +1.14% | +3.31% | 71 |
| Food & Cooking | +0.51% | +1.09% | +3.14% | 294 |
| Fitness | +0.50% | +0.94% | +2.58% | 201 |
| Automotive | +0.45% | +0.90% | +1.95% | 102 |
| Music | +0.34% | +0.83% | +1.70% | 46 |
| Beauty | -0.20% | +0.80% | +2.17% | 120 |
| Art & Design | -0.24% | +0.60% | +2.26% | 35 |
What is the baseline growth rate for active creators?
Active creators grow at different rates depending on their platform and tier. This section shows the baseline three-month follower growth of 138.8M measured active creators. Use these baseline benchmarks as a standard reference point for all your performance evaluations.
Key findings
Micro tier · Instagram+0.48%Instagram micro creators show steady growth
Active micro creators on Instagram have a median three-month follower growth of +0.48%. This baseline represents 5.7M measured creators.
Nano tier · TikTok+1.73%TikTok nano creators experience strong growth
The median three-month growth for TikTok nano creators is +1.73%. This segment represents 93.2M measured active creators.
Nano tier · YouTube+2.31%YouTube nano creators grow steadily
Active nano creators on YouTube show a median three-month follower growth of +2.31%. This segment includes 2.5M measured creators.
YouTube micro tier exceeds TikTok
YouTube micro creators have a median growth rate of +2.56%, which is 1.79 percentage points higher than the TikTok micro median of +0.76%.
YouTube vs Instagram · micro tier
Median 3-month follower growth: YouTube +2.56% vs Instagram +0.48%.
Nano vs mega · Instagram
Median 3-month follower growth: +0.44% for nano creators vs +0.21% for mega creators.
Nano vs mega · YouTube
Median 3-month follower growth: +2.31% for nano creators vs +1.22% for mega creators.
Methodology
- Source
- The IQFluence creator database of public Instagram, TikTok and YouTube profiles. All counts were taken in September 2026.
- Population
- Every figure is computed over the full population of matching creators, not a sample: active accounts (at least one post in the last 30 days) with 1,000 or more followers.
- Segments
- Each of the industries is the set of creators that IQFluence's topic relevance model places closest to the platform's native topic tag (Beauty: #beauty on Instagram, #makeup on TikTok, #makeup on YouTube; Fashion: #fashion on Instagram, #style on TikTok, #fashion_haul on YouTube), not every creator who works in it, so its creator count shows how much data a number rests on, not how big the niche is. Each niche median is measured again with a wider reach around the tag; a cell whose median moves by more than 10% of the niche is directional. A creator can match more than one segment, and tag vocabularies differ between platforms, so compare segments within a platform first.
- Metric
- Follower growth is the relative change in a creator's follower count over the last three months, as tracked by IQFluence. Accounts without a three-month follower history are excluded, and so are accounts whose follower count did not change at all: an unchanged count was not refreshed, and on TikTok that is most large accounts. Where fewer than half of a cell's creators are left, the refreshed ones are mostly accounts that grew, so the cell is left blank.
- Statistics
- Percentiles come from exact creator counts above a ladder of metric thresholds, interpolated between thresholds and refined with an extra count at each estimate; averages are estimated from the same distribution. Cells with fewer than 30 creators, and niche cells whose median moves when the niche is drawn wider are marked as directional and left out of rankings and comparisons.
- Reproducibility
- Every number can be re-checked in IQFluence Discovery with the same platform, topic, follower range, activity and metric filters.
Frequently asked questions about influencer growth rates
Find direct answers to common questions about creator follower growth rates. These responses are based on our measurements of active creators across platforms. Use this section to quickly reference specific growth rate benchmarks.
