Streetwear vs Luxury vs Sustainable Fashion Engagement in 2026
Fast fashion and streetwear creators lead engagement, with fast fashion micro-influencers on Instagram reaching a 1.72% median engagement rate.
Insights
Fast fashion dominates Instagram micro-influencers
Creators in fast fashion and hauls on Instagram achieve a 1.72% median engagement rate in the micro tier, which is 1.8× higher than the platform median for that tier.
Streetwear leads TikTok micro-influencers
Streetwear creators on TikTok reach a median engagement rate of 0.92% in the micro tier, outperforming the platform tier median of 0.62% by 1.5×.
Luxury fashion engagement remains low across platforms
Luxury fashion creators see lower engagement, with a median of 0.37% on Instagram and 0.57% on TikTok in the micro tier.
Sustainable fashion performs better on TikTok than Instagram
Sustainable fashion micro-influencers reach a 0.76% median engagement rate on TikTok, but only a 0.47% median on Instagram.
What we measured
- Fashion styles covered
- 6
- Creators measured
- 137.2M
- Platforms
- 2
- Robust cells
- 57/60
×5 follower tiers
all active creators with a measurable engagement rate
Instagram, TikTok
≥ 30 creators per cell, stable niche median
How to read these numbers
A percentile tells you how many creators you beat. If a creator is at p75, they beat 75% of creators like them — same platform, same audience size.
Below typical: under p25 for comparable creators.
The normal range — between p25 and the median.
Above the median: better than half of comparable creators.
Top quartile: better than three in four comparable creators.
Top decile: better than nine in ten comparable creators.
Read the median, not the average: a few outliers pull the average up.
How do fashion styles compare across tiers
This section ranks engagement across six fashion styles and five follower tiers on Instagram and TikTok. Use these benchmarks to compare streetwear, luxury, and sustainable creators against the platform averages.
Median engagement rate
Every fashion style on Instagram, at every audience size. Darker means higher.
The highest reliable cell in the table, on 14,375 creators
The lowest reliable cell, on 80 creators — 16.3× below the top; level with Luxury fashion · Macro (500K–1M) within the margin of error
| Segment | Nano (1K–10K) | Micro (10K–100K) | Mid-tier (100K–500K) | Macro (500K–1M) | Mega (1M+) |
|---|---|---|---|---|---|
| Streetwear | 3.56% | 1.14% | 0.84% | 0.54% | 0.61% |
| Luxury fashion | 0.97% | 0.37% | 0.27% | 0.25% | 0.39% |
| Sustainable fashion | 1.26% | 0.47% | 0.38% | 0.30% | 0.18% |
| Fast fashion & hauls | 3.27% | 1.72% | 1.26% | 1.08% | 0.92% |
| Modest fashion | 1.48% | 0.50% | 0.32% | 0.26% | 0.22% |
| Fitness fashion | 1.80% | 0.60% | 0.54% | 0.43% | 0.42% |
The highest reliable cell in the table, on 14,375 creators
The lowest reliable cell, on 315 creators — 9.8× below the top; level with Luxury fashion · Mid-tier (100K–500K) within the margin of error
| Segment | Nano (1K–10K) | Micro (10K–100K) | Mid-tier (100K–500K) | Macro (500K–1M) | Mega (1M+) |
|---|---|---|---|---|---|
| Streetwear | 8.37% | 4.32% | 2.54% | 2.10% | 1.03% |
| Luxury fashion | 2.87% | 1.28% | 0.92% | 0.86% | 1.14% |
| Sustainable fashion | 2.98% | 1.31% | 1.22% | 1.02% | 1.19% |
| Fast fashion & hauls | 7.23% | 4.47% | 2.98% | 2.50% | 2.28% |
| Modest fashion | 4.58% | 2.04% | 1.31% | 1.27% | 1.22% |
| Fitness fashion | 4.90% | 1.93% | 1.88% | 1.60% | 0.89% |
The highest reliable cell in the table, on 14,375 creators
The lowest reliable cell, on 315 creators — 9.1× below the top; level with Luxury fashion · Mega (1M+) within the margin of error
| Segment | Nano (1K–10K) | Micro (10K–100K) | Mid-tier (100K–500K) | Macro (500K–1M) | Mega (1M+) |
|---|---|---|---|---|---|
| Streetwear | 16.6% | 12.4% | 6.36% | 4.68% | 1.36% |
| Luxury fashion | 7.31% | 3.80% | 2.53% | 1.83% | 2.19% |
| Sustainable fashion | 6.43% | 3.44% | 3.32% | 3.56% | 3.83% |
| Fast fashion & hauls | 15.2% | 10.6% | 6.73% | 5.32% | 4.30% |
| Modest fashion | 10.8% | 6.83% | 3.83% | 3.10% | 2.78% |
| Fitness fashion | 10.0% | 5.30% | 4.02% | 2.50% | 3.15% |
How to read this chart
Find your row (fashion style) and your column (audience size). The number where they meet is the median for that group: half of those creators do better, half do worse. Colour only makes it easier to scan — darker means higher. Hover a cell for the full spread: p25, p75, p90 and how many creators it's based on. A dashed cell is a hint, not a benchmark: it rests on fewer than 30 creators, or its median moves when the niche is drawn wider.
View as tableHide table
| Segment | Group | p50 | p75 | p90 | p25 | Creators | Sample |
|---|---|---|---|---|---|---|---|
| Streetwear | Nano (1K–10K) | 3.56% | 8.37% | 16.6% | 1.01% | 14,375 | Reliable |
| Streetwear | Micro (10K–100K) | 1.14% | 4.32% | 12.4% | 0.24% | 5,812 | Reliable |
| Streetwear | Mid-tier (100K–500K) | 0.84% | 2.54% | 6.36% | 0.20% | 713 | Reliable |
| Streetwear | Macro (500K–1M) | 0.54% | 2.10% | 4.68% | 0.16% | 45 | Reliable |
| Streetwear | Mega (1M+) | 0.61% | 1.03% | 1.36% | 0.11% | 14 | Directional only |
| Luxury fashion | Nano (1K–10K) | 0.97% | 2.87% | 7.31% | 0.31% | 21,787 | Reliable |
| Luxury fashion | Micro (10K–100K) | 0.37% | 1.28% | 3.80% | 0.11% | 18,827 | Reliable |
| Luxury fashion | Mid-tier (100K–500K) | 0.27% | 0.92% | 2.53% | 0.08% | 3,328 | Reliable |
| Luxury fashion | Macro (500K–1M) | 0.25% | 0.86% | 1.83% | 0.08% | 315 | Reliable |
| Luxury fashion | Mega (1M+) | 0.39% | 1.14% | 2.19% | 0.10% | 218 | Reliable |
| Sustainable fashion | Nano (1K–10K) | 1.26% | 2.98% | 6.43% | 0.51% | 24,573 | Reliable |
| Sustainable fashion | Micro (10K–100K) | 0.47% | 1.31% | 3.44% | 0.17% | 10,740 | Reliable |
| Sustainable fashion | Mid-tier (100K–500K) | 0.38% | 1.22% | 3.32% | 0.13% | 1,041 | Reliable |
| Sustainable fashion | Macro (500K–1M) | 0.30% | 1.02% | 3.56% | 0.09% | 60 | Reliable |
| Sustainable fashion | Mega (1M+) | 0.18% | 1.19% | 3.83% | 0.09% | 23 | Directional only |
| Fast fashion & hauls | Nano (1K–10K) | 3.27% | 7.23% | 15.2% | 1.23% | 6,172 | Reliable |
| Fast fashion & hauls | Micro (10K–100K) | 1.72% | 4.47% | 10.6% | 0.59% | 9,293 | Reliable |
| Fast fashion & hauls | Mid-tier (100K–500K) | 1.26% | 2.98% | 6.73% | 0.46% | 3,443 | Reliable |
| Fast fashion & hauls | Macro (500K–1M) | 1.08% | 2.50% | 5.32% | 0.43% | 475 | Reliable |
| Fast fashion & hauls | Mega (1M+) | 0.92% | 2.28% | 4.30% | 0.37% | 253 | Reliable |
| Modest fashion | Nano (1K–10K) | 1.48% | 4.58% | 10.8% | 0.40% | 15,798 | Reliable |
| Modest fashion | Micro (10K–100K) | 0.50% | 2.04% | 6.83% | 0.11% | 13,002 | Reliable |
| Modest fashion | Mid-tier (100K–500K) | 0.32% | 1.31% | 3.83% | 0.08% | 2,764 | Reliable |
| Modest fashion | Macro (500K–1M) | 0.26% | 1.27% | 3.10% | 0.06% | 227 | Reliable |
| Modest fashion | Mega (1M+) | 0.22% | 1.22% | 2.78% | 0.06% | 80 | Reliable |
| Fitness fashion | Nano (1K–10K) | 1.80% | 4.90% | 10.0% | 0.46% | 5,159 | Reliable |
| Fitness fashion | Micro (10K–100K) | 0.60% | 1.93% | 5.30% | 0.16% | 2,820 | Reliable |
| Fitness fashion | Mid-tier (100K–500K) | 0.54% | 1.88% | 4.02% | 0.13% | 409 | Reliable |
| Fitness fashion | Macro (500K–1M) | 0.43% | 1.60% | 2.50% | 0.08% | 50 | Reliable |
| Fitness fashion | Mega (1M+) | 0.42% | 0.89% | 3.15% | 0.11% | 23 | Directional only |
Median engagement rate
Every fashion style on TikTok, at every audience size. Darker means higher.
The highest reliable cell in the table, on 27,003 creators
The lowest reliable cell, on 1,554 creators — 9.0× below the top; level with Sustainable fashion · Macro (500K–1M) within the margin of error
| Segment | Nano (1K–10K) | Micro (10K–100K) | Mid-tier (100K–500K) | Macro (500K–1M) | Mega (1M+) |
|---|---|---|---|---|---|
| Streetwear | 2.40% | 0.92% | 0.67% | 0.63% | 0.32% |
| Luxury fashion | 1.65% | 0.57% | 0.44% | 0.55% | 0.44% |
| Sustainable fashion | 1.90% | 0.76% | 0.55% | 0.29% | 0.45% |
| Fast fashion & hauls | 2.25% | 0.71% | 0.55% | 0.48% | 0.40% |
| Modest fashion | 1.90% | 0.57% | 0.35% | 0.36% | 0.31% |
| Fitness fashion | 1.58% | 0.42% | 0.27% | 0.31% | 0.50% |
The highest reliable cell in the table, on 27,003 creators
The lowest reliable cell, on 64 creators — 6.7× below the top; level with Sustainable fashion · Macro (500K–1M) within the margin of error
| Segment | Nano (1K–10K) | Micro (10K–100K) | Mid-tier (100K–500K) | Macro (500K–1M) | Mega (1M+) |
|---|---|---|---|---|---|
| Streetwear | 6.69% | 3.55% | 2.57% | 1.63% | 1.00% |
| Luxury fashion | 3.64% | 1.95% | 1.51% | 1.31% | 1.21% |
| Sustainable fashion | 4.33% | 2.52% | 2.20% | 1.00% | 1.36% |
| Fast fashion & hauls | 5.36% | 2.66% | 2.06% | 1.40% | 1.10% |
| Modest fashion | 4.38% | 2.04% | 1.31% | 1.06% | 1.39% |
| Fitness fashion | 3.81% | 1.35% | 1.14% | 1.28% | 1.69% |
The highest reliable cell in the table, on 27,003 creators
The lowest reliable cell, on 64 creators — 8.8× below the top; level with Luxury fashion · Mega (1M+) within the margin of error
| Segment | Nano (1K–10K) | Micro (10K–100K) | Mid-tier (100K–500K) | Macro (500K–1M) | Mega (1M+) |
|---|---|---|---|---|---|
| Streetwear | 17.9% | 11.3% | 7.17% | 3.76% | 2.04% |
| Luxury fashion | 8.02% | 6.22% | 4.75% | 3.57% | 2.28% |
| Sustainable fashion | 10.2% | 7.83% | 5.97% | 3.44% | 3.15% |
| Fast fashion & hauls | 13.2% | 8.55% | 5.66% | 3.20% | 2.65% |
| Modest fashion | 10.1% | 6.79% | 3.58% | 2.38% | 2.62% |
| Fitness fashion | 8.92% | 4.35% | 3.41% | 3.67% | 3.53% |
How to read this chart
Find your row (fashion style) and your column (audience size). The number where they meet is the median for that group: half of those creators do better, half do worse. Colour only makes it easier to scan — darker means higher. Hover a cell for the full spread: p25, p75, p90 and how many creators it's based on. A dashed cell is a hint, not a benchmark: it rests on fewer than 30 creators, or its median moves when the niche is drawn wider.
View as tableHide table
| Segment | Group | p50 | p75 | p90 | p25 | Creators | Sample |
|---|---|---|---|---|---|---|---|
| Streetwear | Nano (1K–10K) | 2.40% | 6.69% | 17.9% | 0.83% | 27,003 | Reliable |
| Streetwear | Micro (10K–100K) | 0.92% | 3.55% | 11.3% | 0.22% | 10,155 | Reliable |
| Streetwear | Mid-tier (100K–500K) | 0.67% | 2.57% | 7.17% | 0.12% | 1,349 | Reliable |
| Streetwear | Macro (500K–1M) | 0.63% | 1.63% | 3.76% | 0.20% | 117 | Reliable |
| Streetwear | Mega (1M+) | 0.32% | 1.00% | 2.04% | 0.06% | 64 | Reliable |
| Luxury fashion | Nano (1K–10K) | 1.65% | 3.64% | 8.02% | 0.69% | 36,168 | Reliable |
| Luxury fashion | Micro (10K–100K) | 0.57% | 1.95% | 6.22% | 0.19% | 12,296 | Reliable |
| Luxury fashion | Mid-tier (100K–500K) | 0.44% | 1.51% | 4.75% | 0.11% | 1,637 | Reliable |
| Luxury fashion | Macro (500K–1M) | 0.55% | 1.31% | 3.57% | 0.12% | 164 | Reliable |
| Luxury fashion | Mega (1M+) | 0.44% | 1.21% | 2.28% | 0.12% | 107 | Reliable |
| Sustainable fashion | Nano (1K–10K) | 1.90% | 4.33% | 10.2% | 0.79% | 17,327 | Reliable |
| Sustainable fashion | Micro (10K–100K) | 0.76% | 2.52% | 7.83% | 0.26% | 6,308 | Reliable |
| Sustainable fashion | Mid-tier (100K–500K) | 0.55% | 2.20% | 5.97% | 0.15% | 815 | Reliable |
| Sustainable fashion | Macro (500K–1M) | 0.29% | 1.00% | 3.44% | 0.09% | 88 | Reliable |
| Sustainable fashion | Mega (1M+) | 0.45% | 1.36% | 3.15% | 0.10% | 52 | Reliable |
| Fast fashion & hauls | Nano (1K–10K) | 2.25% | 5.36% | 13.2% | 0.97% | 17,276 | Reliable |
| Fast fashion & hauls | Micro (10K–100K) | 0.71% | 2.66% | 8.55% | 0.21% | 10,174 | Reliable |
| Fast fashion & hauls | Mid-tier (100K–500K) | 0.55% | 2.06% | 5.66% | 0.10% | 3,826 | Reliable |
| Fast fashion & hauls | Macro (500K–1M) | 0.48% | 1.40% | 3.20% | 0.11% | 877 | Reliable |
| Fast fashion & hauls | Mega (1M+) | 0.40% | 1.10% | 2.65% | 0.11% | 901 | Reliable |
| Modest fashion | Nano (1K–10K) | 1.90% | 4.38% | 10.1% | 0.79% | 31,578 | Reliable |
| Modest fashion | Micro (10K–100K) | 0.57% | 2.04% | 6.79% | 0.18% | 11,321 | Reliable |
| Modest fashion | Mid-tier (100K–500K) | 0.35% | 1.31% | 3.58% | 0.08% | 1,457 | Reliable |
| Modest fashion | Macro (500K–1M) | 0.36% | 1.06% | 2.38% | 0.08% | 103 | Reliable |
| Modest fashion | Mega (1M+) | 0.31% | 1.39% | 2.62% | 0.08% | 49 | Reliable |
| Fitness fashion | Nano (1K–10K) | 1.58% | 3.81% | 8.92% | 0.58% | 17,625 | Reliable |
| Fitness fashion | Micro (10K–100K) | 0.42% | 1.35% | 4.35% | 0.14% | 9,742 | Reliable |
| Fitness fashion | Mid-tier (100K–500K) | 0.27% | 1.14% | 3.41% | 0.07% | 1,554 | Reliable |
| Fitness fashion | Macro (500K–1M) | 0.31% | 1.28% | 3.67% | 0.07% | 170 | Reliable |
| Fitness fashion | Mega (1M+) | 0.50% | 1.69% | 3.53% | 0.12% | 130 | Reliable |
Fashion style ranking
Every fashion style with enough creators, ordered by its median. The dots show the spread inside each one: a quarter of creators sit below p25, a quarter above p75.
Top of the ranking · 14,375 creators
Bottom of the ranking · 3.7× below the top
How to read this chart
Each row is one fashion style. The middle dot is the median, the outer dots are p25 and p75 — the middle half of creators sits between them. Rows are sorted by the median. Rows with fewer than 30 creators are left out.
View as tableHide table
| Segment | p25 | Median | p75 | Creators |
|---|---|---|---|---|
| Streetwear | 1.01% | 3.56% | 8.37% | 14,375 |
| Fast fashion & hauls | 1.23% | 3.27% | 7.23% | 6,172 |
| Fitness fashion | 0.46% | 1.80% | 4.90% | 5,159 |
| Modest fashion | 0.40% | 1.48% | 4.58% | 15,798 |
| Sustainable fashion | 0.51% | 1.26% | 2.98% | 24,573 |
| Luxury fashion | 0.31% | 0.97% | 2.87% | 21,787 |
Top of the ranking · 9,293 creators
Bottom of the ranking · 4.6× below the top
How to read this chart
Each row is one fashion style. The middle dot is the median, the outer dots are p25 and p75 — the middle half of creators sits between them. Rows are sorted by the median. Rows with fewer than 30 creators are left out.
View as tableHide table
| Segment | p25 | Median | p75 | Creators |
|---|---|---|---|---|
| Fast fashion & hauls | 0.59% | 1.72% | 4.47% | 9,293 |
| Streetwear | 0.24% | 1.14% | 4.32% | 5,812 |
| Fitness fashion | 0.16% | 0.60% | 1.93% | 2,820 |
| Modest fashion | 0.11% | 0.50% | 2.04% | 13,002 |
| Sustainable fashion | 0.17% | 0.47% | 1.31% | 10,740 |
| Luxury fashion | 0.11% | 0.37% | 1.28% | 18,827 |
Top of the ranking · 3,443 creators
Bottom of the ranking · 4.8× below the top · level with Modest fashion
How to read this chart
Each row is one fashion style. The middle dot is the median, the outer dots are p25 and p75 — the middle half of creators sits between them. Rows are sorted by the median. Rows with fewer than 30 creators are left out.
View as tableHide table
| Segment | p25 | Median | p75 | Creators |
|---|---|---|---|---|
| Fast fashion & hauls | 0.46% | 1.26% | 2.98% | 3,443 |
| Streetwear | 0.20% | 0.84% | 2.54% | 713 |
| Fitness fashion | 0.13% | 0.54% | 1.88% | 409 |
| Sustainable fashion | 0.13% | 0.38% | 1.22% | 1,041 |
| Modest fashion | 0.08% | 0.32% | 1.31% | 2,764 |
| Luxury fashion | 0.08% | 0.27% | 0.92% | 3,328 |
Top of the ranking · 475 creators · level with Streetwear
Bottom of the ranking · 4.3× below the top · level with Modest fashion
How to read this chart
Each row is one fashion style. The middle dot is the median, the outer dots are p25 and p75 — the middle half of creators sits between them. Rows are sorted by the median. Rows with fewer than 30 creators are left out.
View as tableHide table
| Segment | p25 | Median | p75 | Creators |
|---|---|---|---|---|
| Fast fashion & hauls | 0.43% | 1.08% | 2.50% | 475 |
| Streetwear | 0.16% | 0.54% | 2.10% | 45 |
| Fitness fashion | 0.08% | 0.43% | 1.60% | 50 |
| Sustainable fashion | 0.09% | 0.30% | 1.02% | 60 |
| Modest fashion | 0.06% | 0.26% | 1.27% | 227 |
| Luxury fashion | 0.08% | 0.25% | 0.86% | 315 |
Top of the ranking · 253 creators
Bottom of the ranking · 4.2× below the top · level with Luxury fashion
How to read this chart
Each row is one fashion style. The middle dot is the median, the outer dots are p25 and p75 — the middle half of creators sits between them. Rows are sorted by the median. Rows with fewer than 30 creators are left out.
View as tableHide table
| Segment | p25 | Median | p75 | Creators |
|---|---|---|---|---|
| Fast fashion & hauls | 0.37% | 0.92% | 2.28% | 253 |
| Luxury fashion | 0.10% | 0.39% | 1.14% | 218 |
| Modest fashion | 0.06% | 0.22% | 1.22% | 80 |
Fashion style ranking
Every fashion style with enough creators, ordered by its median. The dots show the spread inside each one: a quarter of creators sit below p25, a quarter above p75.
Top of the ranking · 27,003 creators
Bottom of the ranking · 1.5× below the top
How to read this chart
Each row is one fashion style. The middle dot is the median, the outer dots are p25 and p75 — the middle half of creators sits between them. Rows are sorted by the median. Rows with fewer than 30 creators are left out.
View as tableHide table
| Segment | p25 | Median | p75 | Creators |
|---|---|---|---|---|
| Streetwear | 0.83% | 2.40% | 6.69% | 27,003 |
| Fast fashion & hauls | 0.97% | 2.25% | 5.36% | 17,276 |
| Modest fashion | 0.79% | 1.90% | 4.38% | 31,578 |
| Sustainable fashion | 0.79% | 1.90% | 4.33% | 17,327 |
| Luxury fashion | 0.69% | 1.65% | 3.64% | 36,168 |
| Fitness fashion | 0.58% | 1.58% | 3.81% | 17,625 |
Top of the ranking · 10,155 creators
Bottom of the ranking · 2.2× below the top
How to read this chart
Each row is one fashion style. The middle dot is the median, the outer dots are p25 and p75 — the middle half of creators sits between them. Rows are sorted by the median. Rows with fewer than 30 creators are left out.
View as tableHide table
| Segment | p25 | Median | p75 | Creators |
|---|---|---|---|---|
| Streetwear | 0.22% | 0.92% | 3.55% | 10,155 |
| Sustainable fashion | 0.26% | 0.76% | 2.52% | 6,308 |
| Fast fashion & hauls | 0.21% | 0.71% | 2.66% | 10,174 |
| Modest fashion | 0.18% | 0.57% | 2.04% | 11,321 |
| Luxury fashion | 0.19% | 0.57% | 1.95% | 12,296 |
| Fitness fashion | 0.14% | 0.42% | 1.35% | 9,742 |
Top of the ranking · 1,349 creators · level with Sustainable fashion
Bottom of the ranking · 2.5× below the top · level with Modest fashion
How to read this chart
Each row is one fashion style. The middle dot is the median, the outer dots are p25 and p75 — the middle half of creators sits between them. Rows are sorted by the median. Rows with fewer than 30 creators are left out.
View as tableHide table
| Segment | p25 | Median | p75 | Creators |
|---|---|---|---|---|
| Streetwear | 0.12% | 0.67% | 2.57% | 1,349 |
| Sustainable fashion | 0.15% | 0.55% | 2.20% | 815 |
| Fast fashion & hauls | 0.10% | 0.55% | 2.06% | 3,826 |
| Luxury fashion | 0.11% | 0.44% | 1.51% | 1,637 |
| Modest fashion | 0.08% | 0.35% | 1.31% | 1,457 |
| Fitness fashion | 0.07% | 0.27% | 1.14% | 1,554 |
Top of the ranking · 117 creators · level with Luxury fashion
Bottom of the ranking · 2.2× below the top · level with Fitness fashion
How to read this chart
Each row is one fashion style. The middle dot is the median, the outer dots are p25 and p75 — the middle half of creators sits between them. Rows are sorted by the median. Rows with fewer than 30 creators are left out.
View as tableHide table
| Segment | p25 | Median | p75 | Creators |
|---|---|---|---|---|
| Streetwear | 0.20% | 0.63% | 1.63% | 117 |
| Luxury fashion | 0.12% | 0.55% | 1.31% | 164 |
| Fast fashion & hauls | 0.11% | 0.48% | 1.40% | 877 |
| Modest fashion | 0.08% | 0.36% | 1.06% | 103 |
| Fitness fashion | 0.07% | 0.31% | 1.28% | 170 |
| Sustainable fashion | 0.09% | 0.29% | 1.00% | 88 |
Top of the ranking · 130 creators · level with Sustainable fashion
Bottom of the ranking · 1.6× below the top · level with Streetwear
How to read this chart
Each row is one fashion style. The middle dot is the median, the outer dots are p25 and p75 — the middle half of creators sits between them. Rows are sorted by the median. Rows with fewer than 30 creators are left out.
View as tableHide table
| Segment | p25 | Median | p75 | Creators |
|---|---|---|---|---|
| Fitness fashion | 0.12% | 0.50% | 1.69% | 130 |
| Sustainable fashion | 0.10% | 0.45% | 1.36% | 52 |
| Luxury fashion | 0.12% | 0.44% | 1.21% | 107 |
| Fast fashion & hauls | 0.11% | 0.40% | 1.10% | 901 |
| Streetwear | 0.06% | 0.32% | 1.00% | 64 |
| Modest fashion | 0.08% | 0.31% | 1.39% | 49 |
What is the baseline engagement for all creators
This baseline measures the median engagement rates of 137.2M active creators across Instagram and TikTok. Use these platform benchmarks to evaluate if a fashion creator outperforms the general population.
Key findings
Nano tier Instagram2.79%Instagram nano creators lead the platform baseline
Nano creators on Instagram achieve the highest median engagement rate on the platform at 2.79%, which is 3.3× higher than the mega-tier median of 0.83%.
Nano tier TikTok2.29%TikTok nano creators see top platform engagement
Nano creators on TikTok reach a median engagement rate of 2.29%, which is 4.3× higher than the mega-tier median of 0.54%.
Instagram leads the micro tier baseline
For all active creators in the micro tier, the Instagram median of 0.97% is 1.6× higher than the TikTok median of 0.62%.
Micro tier Instagram0.97%Instagram micro creators establish a solid benchmark
The median engagement rate for Instagram micro-influencers is 0.97%, serving as a reference point for comparing specific fashion styles.
Instagram vs TikTok · micro tier
Median engagement rate: Instagram 0.97% vs TikTok 0.62%.
Nano vs mega · Instagram
Median engagement rate: 2.79% for nano creators vs 0.83% for mega creators.
Nano vs mega · TikTok
Median engagement rate: 2.29% for nano creators vs 0.54% for mega creators.
Methodology
- Source
- The IQFluence creator database of public Instagram, TikTok and YouTube profiles. All counts were taken in September 2026.
- Population
- Every figure is computed over the full population of matching creators, not a sample: active accounts (at least one post in the last 30 days) with 1,000 or more followers.
- Segments
- Each of the fashion styles is the set of creators that IQFluence's topic relevance model places closest to the platform's native topic tag (Streetwear: #streetwear on Instagram, #streetwear on TikTok; Luxury fashion: #luxuryfashion on Instagram, #luxuryfashion on TikTok), not every creator who works in it, so its creator count shows how much data a number rests on, not how big the niche is. Each niche median is measured again with a wider reach around the tag; a cell whose median moves by more than 10% of the niche is directional. A creator can match more than one segment, and tag vocabularies differ between platforms, so compare segments within a platform first.
- Metric
- Engagement rate (ER) is the average number of likes and comments on a creator's recent posts divided by their follower count. Saves, shares and views are not counted. Accounts with no measured engagement and accounts at 100% or more are excluded. Accounts that hide like counts stay in, which lowers Instagram values slightly.
- Statistics
- Percentiles come from exact creator counts above a ladder of metric thresholds, interpolated between thresholds and refined with an extra count at each estimate; averages are estimated from the same distribution. Cells with fewer than 30 creators, and niche cells whose median moves when the niche is drawn wider are marked as directional and left out of rankings and comparisons.
- Reproducibility
- Every number can be re-checked in IQFluence Discovery with the same platform, topic, follower range, activity and metric filters.
Frequently asked questions about fashion influencer engagement
Find direct answers to common questions about fashion influencer performance on Instagram and TikTok. These insights help brands identify the most engaging styles and tiers.
