Нow to track influencer marketing: Top 5 influencer campaign tracking tools

May 26, 2025 · 17:59

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What is an influencer tracking

Influencer tracking is the process of monitoring, vetting and analyzing the performance and impact of your existing or new influencers on brand marketing campaigns. 

It involves: 

  • collecting data on key metrics such as audience engagement (likes, comments, shares),

  • reach (how many people saw the content), 

  • impressions (how many times the content was displayed), 

  • conversions (clicks, sales, sign-ups, or other actions driven by the campaign).

 

Elen

Chief Product Officer at IQFluence

Why influencer tracking is vital for your business in 2025

Last summer, I was eating dinner with a CMO and they proudly talked about their $100K influencer program. I was met with surprise when I inquired about their tracking system. He looked at me like I'd grown a second head. "We measure followers and likes, obviously.

Y'all. I was so caught off guard that I nearly spat out my Moscow Mule.

Here’s the real truth that has helped keep me employed for 7 years: A majority of marketers — 42% — still measure influencer marketing success the same way they did in 2016, states Influencer Marketing Hub. (Report)

That's nearly half of us throwing money into the digital void and hoping something sticks!

Now, compare that with what I witnessed last quarter with our skincare client. They implemented proper tracking, discovered their ideal influencer profile (turns out dermatology students with 5-20K followers were CRUSHING it), and tripled their ROI in six weeks. Not 20% better. Not 50% better. THREE TIMES better.

Want to know why proper influencer tracking makes such a ridiculous difference?

  • You stop funding what's not working — Remember that wellness brand I worked with in 2020? They were dumping 65% of their budget into a celebrity partnership that looked great on paper but was delivering crickets in sales. One month of proper tracking redirected that money to micro-influencers, and their conversion rate jumped 340%. I still have the thank-you champagne they sent!

  • You discover unlikely heroes — Last fall, I was analyzing performance data for a home goods client when I noticed something weird. A quirky interior designer with barely 18K followers was outselling everyone else — including the account with 1.2M followers they were paying 10x more for! Without proper tracking, that gold mine would've stayed hidden.

  • You gain negotiation superpowers — Picture this: influencer asks for a 30% rate increase. Instead of panicking, you pull up your tracking dashboard and say, "Actually, your conversion rate justifies a 50% increase — but we need these specific deliverables." I've played this card dozens of times since 2019, and watching the influencer's face light up? Priceless. (And they consistently over deliver after that!)

  • Content patterns become crystal clear — Three years back, I couldn't figure out why certain influencers were outperforming others for our coffee subscription client. After tagging content types in our tracker influencer system, the pattern jumped out: posts featuring the unboxing experience drove 3.2x more conversions than static product shots. This insight literally shaped their entire 2023 strategy.

Think about it — you wouldn't run Google Ads without analytics, right? So why are so many of us tracking influencer marketing campaigns the wrong way?

How to choose the best tool for tracking influencers

After testing (and honestly, cursing at) dozens of influencer tracking tools since 2019, I've developed strong opinions about what actually matters. Let me spill the tea:

Non-negotiable features in any influencer tracking software:

  • Real-time alerts I learned this lesson during the last Black Friday the hard way. An influencer talked up our client’s competition, not our product. Since we were able to watch things in real time, we acted within minutes and saved the relationship. I no longer use apps that don’t give me instant alerts.

  • Cross-platform tracking You may remember the influencer campaign I ran for that fitness app in 2021? Based on the data from Instagram, things were looking average for them, but when we tracked the content on TikTok, it was getting 8 times the engagement. The lesson? Instagram-only tracking is so 2020

  • Engagement authenticity scoring Y'all, I've been burned by this one personally. In 2022, I nearly doubled investment with an influencer showing "impressive" engagement until our tools flagged that 65% of their comments came from the same 50 accounts – all follow-for-follow networks. Trust me, you need tools that can spot fake engagement.

  • Conversion pathways — My favorite client story: a luxury candle brand insisted that Story mentions weren't worth the money. When we implemented proper attribution tracking, we discovered that while the initial Story got few direct clicks, it started a customer journey that ended in purchase 3-5 days later. Without tracking the full conversion pathway, we'd have cut their most profitable content type!

  • Content categorization — Back in 2020, I manually tagged 842 influencer posts for a haircare client (my wrist still hasn't forgiven me). But that analysis revealed that tutorials under 45 seconds with a specific before/after format drove 5x more sales than any other content. This insight literally doubled their 2021 revenue.

  • Audience alignment tools The most painful lesson from my early years? Reach means nothing without relevance. Last year, a DTC shoe brand was thrilled with their fashion influencer's massive reach, until we analyzed audience data and discovered they were primarily reaching teenage boys – not exactly the 25-45 year old professional women who actually buy their products.I know the search for free Instagram tracking tools is tempting. I've been there! Back when I was starting out, I built an ungodly Excel system that took 30+ hours weekly to maintain. Now? I'd rather give up my morning coffee than go back to those days.

How to track influencer marketing (The step-by-step guide)

Alright, let's get into the nitty-gritty of how to track influencer marketing campaigns based on what actually works in 2025:

1. Strike the compass by setting your important metrics ahead of launching the product

In 2019, it was a disappointing experience when I found out that my client and I did not share the same expectations of our work. They wanted brand awareness; I was tracking sales. After three weeks into the campaign, we were forced to return to square one. Before we start our campaign, I make sure we have a workshop to agree on:

  • Key objective (sales, spreading awareness, increasing engagement, etc.)

  • Secondary metrics that matter

  • Success benchmarks that YOU decide (not the industry averages)

2. Create influencer-specific tracking links

I can’t get over the number of brands that forgo this important process! About six months back, a client called me because they didn’t understand why their influencer campaign wasn’t working. Interestingly, each one of the influencers had the same default link. It seemed impossible to tell who was actually responsible for making the changes?

Every influencer requires a link with UTM parameters that should consist of:

  • Campaign identifier

  • Influencer handle

  • Platform

  • Content format

For example: yourwebsite.com/product?utm_source=instagram&utm_medium=influencer&utm_campaign=summer_launch&utm_content=@influencername

3. Build your tracking command center

Whether it's a scrappy spreadsheet (like my first one in 2018 that crashed Excel every third day) or sophisticated influencer tracker, you need one centralized dashboard with:

  •  Reach metrics (views, impressions, story completion rate)

  • Engagement metrics (likes, comments, shares, saves, and the ratio between them)

  • Traffic metrics (clicks, landing page visits, bounce rate)

  • Conversion metrics (sign-ups, sales, AOV)

  • ROI calculations (cost per acquisition, return on spend)

4. Do the detective work on content patterns

This is where my inner data nerd shines! Start categorizing content by:

  • Product featured

  • Content format (static, carousel, video, etc.)

  • Creative approach (tutorial, lifestyle, unboxing, etc.)

  • Posting time/day

  • Caption style/length

  • CTA type

Last year, I helped a pet food brand discover that videos of dogs' "first reaction" to their food posted on Sunday evenings drove 4.2x more conversions than any other content type. That insight alone paid for their entire tracking system in three weeks.

5 . Weekly performance check-ins are non-negotiable

Monthly reviews are about as useful as flip phones in 2025. By then, you've missed critical optimization windows. Effective  tracking influencer marketing campaigns requires weekly adjustments based on performance data, not waiting for campaigns to conclude.

Look, I've spent countless nights building tracking systems the hard way. 

After  years of perfecting this process with brands across every industry, we built IQFluence to automate what was draining my nights and weekends. If you're managing more than a handful of influencers, do yourself a favor and [try our free trial]. Your social life will thank you!

IQFluence

Suits for: Small to medium-sized brands to find and track influencers.

Trial period: 7 days. Try it for free.

Price: From $295/mo (paid monthly) or $236/month (paid annually). 

influencer tracking

IQFluence is an AI-powered Influencer Tracking Software that helps you discover and track creators around the world according to your criteria. Over 230 M+ profiles on Instagram, YouTube and TikTok. 

Features

Campaign monitoring. Track influencer content and performance, by simply creating a campaign and mentioning certain hashtags.  

influencer tracking software

Include the campaign dates, the influencer's profile link, and the relevant keywords or hashtags associated with your campaign. Then, analyze key performance metrics for your business, such as views, clicks, reach, and other important indicators.

influencer tracking

⭐ Advanced Search Filters. Find influencers instantly using convenient filters such as location, gender, age, engagement rate, lookallikes, saves, views and more with both influencer. Apply filters to both the influencer and their audience.

influencer tracking software

Pressing the analyze button will generate precise and insightful reports, featuring detailed graphs and diagrams that visually represent key metrics. These visualizations make it easy to interpret complex data and assess influencer performance at a glance.

influencer tracking tool

tracking influencer marketing

influencer tracking software

In-depth reports on each influencer's audience, including demographics, audience lookalikes, and authenticity. This allows you to gain a clearer understanding of an influencer’s relevance, helping you choose the best influencer that aligns with your brand’s goals and target audience.

tracking influencer marketing

influencer tracker

Pricing

influencer tracker

There are three pricing plans: Starter, Advanced, and Business, designed to suit individuals, as well as small and medium-sized agencies. You can choose to pay monthly or annually with a 20% discount for yearly payments. The prices are quite affordable, starting at $236 annually if paid monthly, with the most expensive plan costing $1,300.

Pros and Cons

Advantages

• User-Friendly Interface.
• Comprehensive Influencer Marketing Tools with a niche search feature.

• Mediaplan Builder that collects fresh metrics (for 30 days.)

• Very helpful technical support.

Disadvantages

• 7-day trial period instead of 14 days.

• Need to check if the influencer is relevant when searching for narrow topics.

Try tracking influencers with IQFluence: 7-day free trial

Serach for Influencers

Modash

Suits for: B2C e-commerce & app companies.

Trial period: 14 days.

Price: From $299/month or $199/month ( if paid annually).

influencer tracking softwareImage source.

Modash is an influencer tracking platform for finding and analyzing influencer campaigns. It gives access to over 200 million influencer profiles on Instagram, YouTube, and TikTok. Brands can use Modash to find the right influencers based on audience, engagement, and content performance. Built on core values like innovation and growth, Modash guides its platform development and approach to influencer marketing.

Features

Advanced Search by filters. You can find influencers that fit you by using these filters: location, number of followers, views, interests, etc.

influencer tracker

Image source.

Influencer Tracking Platform The tracking feature allows users to assess various influencers' metrics and find relevant content using keywords. 

First, create a campaign and add the necessary information, such as the influencer's name and the social media platforms you're interested in. Then, you'll be able to view the ad posts along with their metrics. For added convenience, you can also import the necessary data, making it easier to integrate and manage your campaigns seamlessly.

influencer campaign trackingImage source. 

Pricing

Modash offers both monthly and yearly plans with three formats: Essentials, Performance, and Enterprise. The cheapest plan starts at $299 per month, with negotiable pricing for the Enterprise plan.

Pros and Cons

Advantages

• Ease of use. Users find Modash intuitive and simple to navigate.

• Campaign monitoring and detailed analytics.

• Technical Support.

Disadvantages

• Need to check if the influencer is relevant when searching for narrow topics.

• Could be expensive for smaller businesses.

• Limited integration with other platforms.

HypeAuditor 

Suits for: e-commerce, brands and agencies.

Trial Period: 7 days.

Price: At $2999 a year.

influencer tracking toolsImage source. 

Hypeauditor is another influencer tracking platform that helps to find the ideal influencers. In addition to this, Hypeauditor offers a range of valuable integrations, allowing you to connect seamlessly with other tools and platforms for campaign management, data analysis, and reporting.

Features

Robust niche filters. Discover various creators using filters and keywords. For more specific results you can even filter by mentions and audience interests.

⭐ Detailed reports and customization. Besides influencer tracking features, HypeAuditor also offers performance comparison of different brands.The platform also includes robust fraud detection tools to help ensure the authenticity of influencers.

Pricing

The pricing starts at $2,999 per year. For a more precise quote, you will need to contact them directly, as the price depends on your customizations. The cost can vary depending on the features and scale of the service you require.

Pros and Cons


Advantages

• Detection of influencers fraud.

• Accurate influencer metrics with detailed and reliable analytics.

• Full-scale outreach (mailing analytics and templates.)


Disadvantages

• Limited database compared to competitors.

• Very expensive price for smaller businesses and freelancers.

• Need to check if the influencer is relevant when searching for narrow topics.

Brand24

Suits for: Small to medium-sized brands, marketers and PR professionals.

Trial Period: 14 days.

Price: from $119/month.

influencer tracking toolsImage source.

While influencer tracking is one of the important features of Brand24, it is not the main feature of the platform. Brand24's primary focus is on real-time media monitoring and competitor analysis, which includes tracking brand mentions, sentiment, and campaign performance across various online platforms. It’s mainly used by e-commerce, marketers and PR agencies.

Features

Market Analysis. Brand24 offers a powerful Market Analysis feature that helps businesses gain insights into their competitive landscape. This tool allows users to track not only their own brand mentions but also those of competitors, giving a clear view of the market dynamics. By monitoring the performance and strategies of key players in the industry, businesses can identify trends, detect opportunities, and stay ahead of the competition. 

tracking influencer marketingImage source.

Detailed Insights. With Brand24, you can access real-time reports that provide detailed insights into your audience's behavior, engagement, and sentiment across various platforms.  These insights are essential for refining marketing strategies, monitoring campaign performance, and making data-driven decisions.

Voice share. This feature allows you to see on graphs how many people share with your brand in different channels.

Pricing

Depending on the queries, there are four pricing plans: Individual, Team, Pro, and Enterprise, starting from $119 per month when paid annually. The Individual plan is best for tracking small brands and includes 3 keywords, while the most expensive "Enterprise" plan includes 25 keywords and is suited for large companies.

influencer tracking toolsImage source.

Pros and Cons

Advantages 

• The platform has intuitive and easy-to-navigate design.

• Affordable prices for smaller businesses and freelancers. 

• Real-time monitoring and Social Media mentions tracking.



Disadvantages

• Limited keywords option in cheap plans.

• Limited database compared to competitors.

• Need to check if the influencer is relevant when searching for narrow topics.

Refersion

Suits for: Medium to large-sized brands and agencies.

Trial Period: 14 days.

Price: from $99/month if paid annually and $119/month (if paid monthly).

tracking influencer marketingImage source.

Refersion is another influencer tracker, but it’s got a different vibe. While others track likes, comments, and shares, Refersion focuses on one thing: sales. It's like the “show me the money” of influencer marketing. You can actually see how much revenue influencers are driving. With features like affiliate links, referral tracking, and commission-based reporting, it’s all about ROI.

Features

Analysis of sales metrics and standard reports. This feature can help you to choose the best-fit influencers by evaluating KPIs across multiple influencer collaborations in one place. With this feature, you can easily compare metrics such as conversion rates, reach, impressions, conversion data, and sales generated, helping you identify which influencers have delivered the best results for your brand. 

Highly customized reports. Refersion can also provide more customized reports tailored to your needs. Thanks to its integrations with platforms like Shopify, WooCommerce, Stripe, Magento, and BigCommerce, you can easily sync your data for more detailed insights.

influencer trackerImage source.

Pricing

influencer trackerImage source.

There are three pricing plans: Professional, Business, and Enterprise. You can choose to pay either monthly or annually. The cheapest plan starts at $99 per month. If you're interested in more customized features, the price is negotiable.

Pros and Cons

Advantages

 • Private data such as number of sales.

• Campaign monitoring with robust Reporting and Analytics.

• Easy-to-Use Interface (Users appreciate how intuitive and user-friendly Refersion's platform is.)

Disadvantages

• Some users mention that the customer support response times can be slow.

• Need to check if the influencer is relevant when searching for narrow topics. 

• Sales-focused metrics (not audience focused.)

Alex
Alex
Too many options, not enough time to test them all?

We get it. That’s why we’re here to help. Talk to our influencer marketing expert. Share your goals, and we’ll find the perfect fit for your company. No guesswork. No wasted time. Oh, and it’s completely free.

Quick FAQs I get texted about at weird hours

What is the best tool for finding influencers?

After having tried many approaches over the course of 7 years (my schedule was so full of demos), I have found that discovery and tracking have to work closely together. The filter system on IQFluence shows you the real metrics of each influencer, so that you don’t end up with someone whose popularity doesn’t result in good conversions. Try to use tools that pay more attention to engagement and the quality of your audience, not just the number of followers you have.

What is the influencer statistics tool?

Think of it as your way to get more information about the influencers so you know if they’re right for you or not. Effective influencer campaign tracking requires tools that let you see how much engagement increases or goes down over time... Back in 2021, I was about to give a big deal to an influencer until the tool we use for stats showed that their engagement had gone down over 68% in just a few weeks. Bullet: dodged.

Is there a free tool to check influencers

Yes, but with major caveats. Years ago, I used Social Blade, but it didn’t show everything about my competitors. For effective tracking influencer marketing campaign data, you should use advanced tools. You can try most top platforms, for example IQFluence, without paying first thanks to their free trial feature. After working with hundreds of campaigns, I can honestly say the ROI from paid tools makes them valuable.

The influencer world changes so fast now — what worked in January might be obsolete by March.. Trust me, after seven years in the trenches, I've seen which side you want to be on!