The Top Military TikTok Influencers

One of the most famous military TikTok influencers in 2024 is Sgt. 1st Class Tyler Butterworth. He has over 2 million followers and is renowned for his family-friendly skits and signature mustache. Butterworth uses his platform to promote military recruitment, significantly impacting outreach efforts beyond official Army channels.

Military TikTok creators typically reach Gen Z and Millennial audiences, including potential recruits, military families, and civilians curious about military life. Their content often resonates with younger viewers who engage with relatable humor, day-in-the-life videos, or motivational posts. Creators like Sgt. Tyler Butterworth leverage the platform to enhance recruitment efforts and connect with audiences underserved by traditional military advertising.​

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In 2024, one of the military TikTok influencers with the best engagement is @sftroczmbx, boasting an extraordinary engagement rate of over 8,254%. This level of interaction is incredibly high for the platform, indicating that their content resonates deeply with their followers despite a smaller audience size compared to other influencers. Another notable mention is @jsrpkcweui, with a significant 2,589% engagement rate, showcasing the power of niche, authentic military-focused content to build strong connections with audience.