- Followers7.3m
- Engagement rate8.5%0.32% — average median
- Average likes5.8k
United States
21.92%South Africa
6.15%Philippines
4.09%Egypt
4.08%
Discover the sleep creators on TikTok who redefine creativity! With creators driving high likes and an impressive engagement rate, partnering with these influencers offers a unique opportunity to elevate your brand.
Here’s a list of the TikTok Sleep Influencers, based on their popularity, style, and influence in the world.👇
In 2024, one of the most popular sleep influencers on TikTok is Miles Taylor L. (@mtizzlesillylittlefikfok). Known for her creative and relatable content, Miles shares tips on managing insomnia caused by ADHD and OCD. Her detailed nighttime routines and use of innovative sleep products, like weighted eye masks and sleep trackers, have resonated with audiences, making her a standout in the sleep wellness niche.
Sleep creators on TikTok typically reach a wide audience, including young adults, particularly Gen Z and millennials, who are interested in improving their sleep hygiene. This includes individuals managing sleep disorders, seeking wellness advice, or exploring trends like sleep trackers and mocktails. Their content also appeals to health-conscious viewers and those dealing with stress or lifestyle-related sleep challenges.
Work with top influencers through sponsored posts, product reviews, or collaborative styling videos. Use tools like IQFluence.io to find the perfect influencers and track your campaign's success.
One of the excelling sleep influencers on TikTok in 2024 is Mayte Myers. She has popularized routines like the “morning shed,” showcasing her dedication to beauty sleep and holistic rest practices. Her engaging content, focused on optimizing sleep habits, resonates with a diverse audience interested in wellness and self-care.
The top sleep influencers on TikTok in 2024 include:
Mayte Myers. Known for her viral “morning shed” routine, inspiring viewers with creative sleep optimization tips
@shinyyy2.0. A college-age creator offering advice on sleeping like an athlete with tips like blue light glasses and organic sheets.
Justin True (@justintruerecovery). Focused on recovery and holistic sleep wellness, blending fitness and sleep advice.