- Followers7.7m
- Engagement rate9.47%0.32% — TikTok average median
- Average likes406k
United States
23.66%Brazil
7.02%United Kingdom
6.76%Mexico
4.8%
Discover the TikTok alcohol creators who redefine creativity! With creators driving high likes and an impressive engagement rate, partnering with these influencers offers a unique opportunity to elevate your brand.
Here’s a list of the TikTok Alcohol Influencers, based on their popularity, style, and influence in the world.👇
In 2024, Johnny Drinks stands out as one of the most famous TikTok alcohol influencers. The father-and-son duo shares creative cocktail recipes with a dose of humor, amassing over 600,000 followers for their engaging and entertaining content.
TikTok alcohol creators typically reach a younger audience, predominantly Gen Z and Millennials, aged 18-34. This demographic is drawn to engaging and visually appealing content, such as creative drink recipes, cocktail tutorials, and lifestyle content tied to socializing and events. Many viewers follow alcohol influencers for inspiration in entertaining or learning about spirits and mixology trends, making TikTok a hub for casual and niche alcohol enthusiasts.
Work with top influencers through sponsored posts, product reviews, or collaborative styling videos. Use tools like IQFluence.io to find the perfect influencers and track your campaign's success.
In 2024, TikTok alcohol influencers with strong engagement include content creators like Nano and Micro influencers who focus on authentic storytelling and niche audiences. Nano influencers with fewer than 15,000 followers have the highest average engagement rate of 17.96%, making them particularly impactful for alcohol brands looking to connect deeply with their audience.
The top TikTok alcohol influencers currently include:
@tipsybartender – Known for creating vibrant, large-batch cocktails perfect for parties, with high-energy videos that attract millions of views.
@johnnydrinks – A father-son duo crafting classic and creative cocktails while entertaining viewers with humor and charm, boasting over 600,000 followers.
@queenbeemixology – Featuring elegant cocktail recipes and tutorials, this account focuses on stylish presentation and home bartending inspiration.