Beauty influencer marketing campaign examples
Ever wondered how beauty brands actually make the best influencer campaigns work? In the beauty industry, it’s all about visuals, trends, and storytelling. Let’s look at the most successful influencer marketing campaigns examples in beauty industry, for example Gillette influencer marketing campaign ideas👇
Gilette & Miguel Silva
Gillette has built its name on being the go-to brand for shaving and grooming, always finding ways to stay relevant with younger audiences, both male and female.
And then you’ve got creators like Miguel Silva, a mega skincare influencer (1M+ followers on Instagram), who make it approachable and even fun.
Miguel’s audience? Also young and curious who are into humour, quick tips and real talk. They trust him because he breaks down everyday routines (even the awkward ones) in a way that feels like advice from a friend, not a lecture.
So Gillette and Miguel collaborated through a sponsored video reel. Miguel explained how to safely shave the intimate area, giving tips on products and techniques like preparation, shaving process, and aftercare in a fun and simple way.
The results? Crazy!
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The influencer marketing campaign gathered 10+ million views
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4K+ comments
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602K+ likes
It’s the perfect proof that when the right brand meets the right creator, engagement explodes.
Rare Beauty & Ankush Bahuguna
Talk about Selena Gomez cosmetics line? Rare Beauty isn’t just selling makeup — it’s selling a movement around self-acceptance and mental health, which is why their community feels more like a safe space than a customer base.
Its audience? Mostly young and socially conscious people who care as much about self-expression and confidence as they do about the products themselves.
The same audience and values share Ankush (@wingitwithankush), makeup artist and mega influencer (1,5M+ followers on Instagram).
The format of partnership? The sequence of video reels about meeting Selena in person with a new fragrance release integrated in it.
The delivery? Like you are watching a serial: Ankush showed his flight to LA, hotel room and rare beauty products, and the main character (new Rare Beauty fragrance) unboxing.
Besides, in the caption, he described his first impressions about the fragrance.
The results? Also crazy!
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The reel racked up 3,2M+ views
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1000+ comments
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184K+ likes
Osea & Isabel Clancy
OSEA is this amazing skincare brand that blends clean, ocean-inspired ingredients with serious results. Their audience is people who care about what they put on their skin but don’t want to compromise on performance. Honestly, it feels like a little slice of the ocean in your routine: fresh, tender, and thoughtful. Besides, OSEA aesthetics lean into a 90s vibe.
The same vibe shares Isabel Clancy, who is a comedy actress and mega influencer (1,3M+ followers on Instagram). Her delivery? Effortlessly witty, playful, and totally relatable. Her content mixes hilarious skits, behind-the-scenes glimpses, and real-life moments from the past, which makes her feel authentic and perfectly aligned with OSEA’s ‘90s-inspired, laid-back aesthetic.
Their partnership format? An affiliate influencer marketing video where Isabel humorously showcased Osea products (night serum, cream cleanser) by playing 2 versions of herself — from the “past” and “now”. The past version was using extra makeup and didn’t know anything about proper skincare routine, while the “now” version guided her through every skincare stage. The video ended hilariously with the “now” version asking “Can you take it (cleanser) please😄”
Besides, Isabel attached the affiliate code “ISABELCLANCY” in her caption.
The results? Great!
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638K+ views
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150+ comments
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13K likes
Gisou & @Caressmd
Closing out the list with Gisou, a hair and skincare brand that’s all about honey, bees, and that luxe-yet-approachable glow.
Their audience? Women in the mid-to-premium space who geek out over self-care, beauty rituals, and a feed that just looks good. That’s why their collab with Caress hit the mark — she’s a skincare and lifestyle influencer whose content oozes clean-girl chic and glossy perfection. Honestly, scroll her profile and you’ll see exactly why it was such a seamless aesthetics match.
Their collaboration format? A giveaway! It gave a chance to win a cosmetic fridge full of Gisou products. Conditions? To participate, followers had to:
✅ Follow both Gisou and @Caressmd social media profiles on Instagram and TikTok
✅ Like the post
✅ Tag a friend in the comments
The results? Super amazing!
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990K+ views
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11,5K comments
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56K+ likes
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4,4K+ saves
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1600+ shares
Oh, and both Gisou and Caress saw a nice bump in followers too.
What about the tech niche?
Tech product collaborations
Tech product collaborations are all about showcasing innovation and solving real problems. Let’s explore real influencer marketing campaign examples, breaking down how influencers deliver their content, build trust, and drive results 👇
Long-term collab Sony & Olle Nilsson
Sony is a global entertainment powerhouse that’s been shaping culture for decades — think PlayStation, blockbuster movies, music labels, and cutting-edge tech. What makes them so unique? It is their ability to connect with wildly different audiences, from gamers to film buffs to everyday creators on platforms like TikTok.
That's why they hired Olle Nilsson for long-term partnerships to promote the launch of the Sony Xperia smartphones. For the first collaboration, Olle created a sponsored Instagram reel, featuring the Sony 1 IV smartphone's standout features, such as its camera capabilities and display quality.
His unique delivery? He demonstrated how to take a mysterious photo in the woods, providing detailed settings so others can repeat it.
For the next collab, Olle made a tutorial reel, teaching how to shoot birds with a tripod, remote controller, and …the brand new Xperia 1 VI. He walked us through every setting on the smartphone. At the end, he demonstrated the beautiful picture of a bird he got 😍
The results?
The influencer marketing campaign reached a targeted audience of tech enthusiasts and gadget lovers, creating organic engagement with 665k views on the 1st video and 1,2M+ on the 2nd one, and excitement around the Xperia phones. Through this long-term strategy, Sony easily generated buzz and anticipation for the products, positioning their smartphones as pro shooting ones.
Apple & MKHD
Apple influencer marketing is the absolute king of building hype. So, who is Apple, really? At its core, Apple isn’t just a tech company — it’s a full-blown cultural icon. They’re not selling gadgets; they’re selling status, lifestyle, and that feeling of being in the future before anyone else. Their audience? Totally tech-obsessed and always itching for the next big thing.
The same audience and values shares MKBHD, a mega YouTuber, whose content is all about crisp production, clean design, and geeking out over innovation without ever making it feel nerdy or overcomplicated.
That’s why Apple seeding him an iPhone before launch is pure genius. Magic? His review video feels like the first authentic peek behind the curtain. You can’t help but click it.
Results? Off the charts!
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7,2M+ views
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180K+ likes
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19K+ comments
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The iPhone 16 unboxing wasn’t just another tech video — it turned into an internet moment.
Tesla & @Real86hands
Electric vehicles, giant batteries & solar energy — we are talking about Tesla! Tesla creates vehicles of the new generation focusing on innovation, ecology, and inclusivity. Its audience? Forward-thinkers, early adopters, eco-conscious dreamers, and disabled people who don’t just want a car; they want a statement.
That’s exactly what Martin (@real86hands) brought to life. Martin is a disabled food influencer with 1,2M followers on Instagram. His audience? A beautiful mix of foodies, everyday home cooks, and people who deeply resonate with his story.
Their collab format? A sponsored video reel showing off Tesla’s “hands-free experience. Imagine: Martin is driving a Tesla car talking about the FSD supervised feature. And here’s the mic-drop moment: when it’s time to turn, he simply glances to the side and the car literally takes over. No hands. Just him, his story, and Tesla’s tech making the perfect match.
Results? Amazing!
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1,8M+ views
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796 comments
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23,2K+ likes
And the best part? The Tesla influencer marketing example reinforced their position as an inclusive brand. Now, let’s look at how fashion brands do it with influencer marketing strategy examples.
Fashion influencer campaigns
Fashion influencer campaigns are all about visuals, style, trends, and creating buzz. Let’s dive into real Instagram and TikTok influencer marketing examples, showing how influencers showcase outfits, spark engagement, and drive results 👇
Shein & Iqra Q
So, we all know Shein, right? That go-to online spot for trendy and affordable outfits. Gen Z and younger millennials are basically their main audiences — fashion-forward, budget-conscious, want-it-now kinda shoppers. But here’s the thing: Shein pulls in the mid-tier crowd too.
Lately though, Shein’s been shifting gears. They’re not just chasing the “cheap and cheerful” vibe anymore. They’re actually trying to nudge their way into a more high-middle market. And how are they doing it? By tailoring their influencer marketing strategy.
Case in point: their collab with Iqra, a lifestyle and fashion creator with that luxe aesthetic. She’ s all about travel diaries, elegant traditional wear, and those perfectly polished looks.
So here’s the main partnership part — the whole collab went down on TikTok with a classic Shein haul. But instead of the usual fast-fashion frenzy, Iqra put her spin on it. She pulled out these long, elegant dresses, styled them up in her signature luxe way, and suddenly budget fashion looked way more bougie than you’d expect.
And the results? Crazy.
We’re talking 5.3 million views. Over 1,100 comments, 87,000 saves, and more than 16,000 shares.
Bottom line: Shein nailed exactly what they were going for. They grabbed the attention of a more premium crowd and got them genuinely hyped about the brand.
Target & Julia Avila
Talk about Target influencer marketing. Target is one of those stores that somehow manages to feel accessible and cool at the same time. You walk in, and it’s like, “Yep, they get me.” From the perfectly curated home decor to the affordable-but-stylish clothes, they’ve nailed this vibe of everyday needs without making you feel broke.
Now, who’s shopping there? Everyone, but if we zoom in, their sweet spot is Millennials and Gen Z — people who want style and convenience.
That' s why they hired Julia Avila, a fashion and lifestyle influencer. She’s not just showing off outfits; she’s telling a story: about her morning routine, life stories, or how she styles that one statement piece five different ways.
Their collab format?
Affiliate marketing reel, where Julia showcased her shoe finds: from sandals to Crocs, suiting different ages and tastes. She also encouraged her audience to leave a comment to get the affiliate link!
The results? Amazing!
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725K+ views
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3.5K+ comments
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27K+ likes
Prada & Leonnie Hanne
Talk about lux brands like Prada? It’s basically the definition of high-fashion cool, the kind of label that makes everyone stop and take notice. Their audience? It’s a mix of trendsetters, fashion insiders, and anyone who wants to feel effortlessly chic.
The same audience and content delivery shares Leonnie Hanne, a mega lifestyle and fashion influencer. Her content is all about styling, travelling, and fashion shows: think luxurious bags, outfits, and accessories.
Collab format? Gifting! They sent her a stylish set of Prada shoes, sunglasses, headband, and a bag in a summer knitting style. Leonie showcased everything in an ASMR format, making it super satisfying to watch.
And the results of the Prada influencer marketing campaign? The coolest!
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4,1M+ views
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1K+ comments
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127K+ likes
Adidas & Muhamad Arighi
Oh, Adidas? They’re basically this global sportswear giant that started out in Germany, making kicks and gear that mix performance with style. They are for everyone who wants to look cool in the gym or on the street. Their audience? Super broad: from hardcore athletes who live in their running shoes to teens obsessed with sneaker drops. and streetwear vibes.
To stay relevant for both audiences, they teamed up with Muhamad Arighi, an Indonesian professional basketball player and sports influencer (92K+ followers on Instagram). His audience? His fans and sports enthusiasts, mainly Gen Z and millennials interested in basketball and streetwear culture.
Their collab format? A sponsored Instagram Reel featuring the new Adidas Island Sneakers SS25 Kalimantan release. The unique part? The video perfectly conveys the vibes of Bali and the jungle through its story and landscapes, matching the sneakers’ colors and overall aesthetic. Watching it, you don’t just see the shoes — you feel like you’re living there.
The results of the Adidas influencer marketing campaign? Amazing!
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1M+ views
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33K+ likes
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641 comments
A perfect influencer-brand fit for the Indonesian market. What about top influencer marketing campaigns in the food vertical?
Food influencer marketing collaborations
Food influencer marketing collaborations are all about flavor, visuals, and cravings you can’t resist. Let’s explore real examples of influencer marketing👇
Dunkin & Charlie D’Amelio
Dunkin’ isn’t just coffee and donuts — they’re a vibe. It’s all about quick, comforting fuel for busy mornings, snack breaks, or that mid-afternoon pick-me-up. Their audience? Everyday people on the go, who love a little caffeine, a little sweetness, and a brand that feels familiar, fun, and easy to fit into their day.
Dunkin’ teaming up with Charli D’Amelio? Total genius move since Charlie is one of the most recognizable faces in social media. Her audience? Mostly Gen Z and teens who live TikTok, love trends, and trust her taste.
The format? Dunkin donuts influencer marketing went all-in with TikTok videos with Charlie drinking it, dropped her signature drink, The Charli, and sprinkled in exclusive app deals to make it even juicier.
Then, just to keep the hype rolling, they followed up with The Charli Remix campaign — basically turning one collab into a full-on, multi-touch experience that kept fans obsessed.
The results are huge. Dunkin’ saw app downloads shoot up 57%, cold brew sales jump 45% on launch day, and even after the hype settled, sales stayed 20% higher than before. They didn’t spill the exact revenue numbers, but the estimates? Millions. Charli reportedly pocketed over $100K from the deal, and Dunkin’ got a tidal wave of Gen Z attention. Win-win, all around.
McDonald’s & Myles O’Neal and Loud Luxury
McDonald’s is one of the world’s largest fast-food chains, known for its burgers, fries, and quick, affordable meals served in over 100 countries. Their core audience? Incredibly broad! It spans from busy families and students on a budget to professionals looking for convenience on the go. In recent years, McDonald's influencer marketing has also leaned into younger audiences with app deals, collabs, and social media campaigns that make the brand feel fun and relevant.
It also proves their recent collab with djs Myles O’Neal and loud Luxury. Myles O’Neal is a rising DJ and entertainment personality who’s been building his name in the electronic music scene. His audience leans on the young, trendy, and culture-driven Gen Z crowd.
Loud Luxury, on the other hand, is a Canadian DJ duo best known for their feel-good, chart-topping dance tracks that light up clubs, festivals, and playlists everywhere. Their audience is also mostly Gen Z and young millennials.
The collab format? A festival-style event with McDonald’s takeout, live music, and plenty of dancing. And it worked — crowds of young people showed up, filming, eating, and just having a good time.
The results? Pretty amazing:
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912K views
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700 comments
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33K+ likes
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And a big boost in younger audience engagement
Unilever & Jess Quinn
Unilever is one of the world’s biggest consumer goods companies, owning a massive portfolio of everyday brands across food, beauty, personal care, and home care. Their audience? Very broad: basically anyone who shops for daily essentials. Although, they tailor messaging for different segments, from budget-conscious households to premium, sustainability-minded consumers.
Recent Unilever influencer marketing strategy 2025 put extra focus on Gen Z and millennials who care about purpose-driven brands and ethical choices, while still serving their long-standing family and global customer base.
One of their partnerships illustrates this perfectly. Take Jess Quinn, a lifestyle influencer with a disability and over 260K followers on Instagram. She collaborated with Unilever on a sponsored video reel that highlighted how the company fosters an inclusive environment, while also showcasing her own journey to work.
The results?
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4,8M+ views
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500+ comments
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Unilever strengthened its position as an inclusive brand
How about active lifestyle brands? Let’s dive into the best examples of influencer marketing campaigns in the wellness niche 👇
Sports influencer collaborations
Sports influencer collaborations are all about energy, performance, and inspiring fans. Let’s dive into influencer campaign examples to look how athletes and creators showcase gear, motivate audiences, and achieve the highest engagement 👇
Alo Yoga & Jin
Alo is that LA fitness-fashion brand everyone knows for one of the best yoga wear. Short for “Air, Land, Ocean,” they’re all about high-quality pieces that mix performance, style, and that wellness vibe. Whom do they target? Health-conscious, fashion-forward millennials and Gen Zers who love luxury but make it effortless.
On February 7, they pulled off a smart collab, announcing Jin as their brand ambassador with a carousel post on Instagram. Jin is a South Korean singer, songwriter, and member of the globally popular boy band BTS, known for his vocal talent, charisma, and stage presence. His audience primarily consists of K-pop fans worldwide, especially the dedicated BTS fanbase called ARMY
The collaboration shots? Totally on point. Jin was wearing different Alo pieces, looking authentic, stylish, and perfectly in sync with both his vibe and the brand’s aesthetic.
The results?
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41.2K+ comments
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Expanded market presence in South Korea
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Strengthened Alo’s positioning as a luxury brand favored by influencers and celebrities.
Lululemon & Patty tapia
Talk about lululemon influencer marketing. That is a fitness brand everyone talks about — not just for style, but for comfort and that sense of community they’ve built. Their audience? People who live fitness, wellness, and self-care.
Then there’s Patty Tapia who shares the same. She’s a yoga and healing coach who sprinkles her day with dance, movement, and mindfulness. Her followers aren’t just casual fans — they’re a loyal mix of yogis and enthusiasts who really connect with her lifestyle.
So when Patty partners with Lululemon through their Ambassador program, it’s magic. She’s sharing posts, reels, and stories that feel totally authentic, showing her audience why she chooses Lululemon for her yoga flow and workouts.
Patty’s a Lululemon ambassador, which means in her posts she’s wearing only their yoga gear.
And the results? Even with just 32K followers, her posts and videos pull in around 30K views and over 50 comments each time.
It proves that Lululemon found the right influencer, someone whose audience is genuinely engaged and totally loyal, a professional community that actually cares about what she shares.
Puma & Xavi Simons
Puma has always been the brand you spot on the world’s best athletes, but what really sets them apart is how they keep their influencer marketing ads fresh by teaming up with sports creators.
Enter Xavi Simons — a rising football superstar with insane skills and a devoted social following in the millions. His audience? A mix of football fans, aspiring athletes, and everyday sports enthusiasts.
Their collab format?
Puma tapped Xavi as the face of its "King Boots" line, a premium drop built for players who want equal parts style and performance. In an Inst video reel Xavi was showcasing Puma sneakers talking about how he’s excited to join Puma’s family. The move wasn’t just about sleek visuals on Instagram; it lit up the football community, from casual weekend players to top-level pros.
The results?
In Q2 2024, Puma’s currency-adjusted sales rose 2.1% to €2,117.3 million, with footwear climbing 1.6%. Sure, not all of that growth comes from one campaign, but it proves a point: fashion brands that work with the right creators see real results.
Working in a complex niche like B2B? Get inspired by outstanding B2B influencer marketing content ideas 👇
B2B influencer campaigns
The best influencer marketing campaigns in B2B are all about credibility, expertise, and building long-term connections. So, how do experts and brands collaborate, share insights, and drive meaningful results? Let’s dive into the best B2B influencer marketing brand deals 👇
Notion & Mylene Mae
What about Notion influencer marketing? Notion is basically your all-in-one workspace for notes, projects, and just getting your life organized without the chaos. Their audience? Anyone from solopreneurs to teams who hate juggling a million apps and just want one place to plan, track, and create.
The same audience shares Mylene Mae. Her content delivery? Super creative, structured , and relatable. She breaks down productivity tips, hacks, mental health, and philosophy in a way that’s easy to follow, interesting to watch, and actually makes you want to try them yourself.
Their partnership format? A sponsored video reel on Instagram, where Mylene shared how she learns to not take life seriously thanks to her side quests. She walked through how she adds new ideas, projects, and lists into Notion and actually tackles them.
The results?
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489K+ views
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220+ comments
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33,2K likes
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Plus, tons of her audience are inspired to finally get their own Notion setup going, making it one of the best Instagram influencer marketing examples.
Kittl & Nickie Sanders
Have you checked out Kittl yet? It’s basically this playground for creatives, designers, and art directors — think mockups, posters, even book covers.
No surprise it caught the eye of Nickie Saunders, the content branding pro with nearly 200k Instagram followers. Her community is full of creators looking for the best tools and hacks to make their content pop, especially when it comes to design and editing.”
So in one of her recent IG Reels, Nickie gave Kittl a shoutout as a legit Canva alternative. She went through all the cool features and even demoed it live. There was this fun moment where different-colored letters merged into a single word, super satisfying to watch.
On top of that, she told her followers to drop a ‘design’ in the comments for exclusive free access…as long as they were following her. Genius little funnel move.
The results? 11.9K views, 163 comments, 550+ likes, and way more eyes on Kittl as a serious Canva contender. Not bad for a B2B reel!
Active Campaign & Joanna Young
Let’s dive into another real B2B influencer marketing story. Ever heard of ActiveCampaign? They target small and mid-size businesses helping to automate their marketing without losing their minds.
The same audience shares Joanna Yung, a micro-influencer, whose content is all about AI, marketing solutions, and work & life balance.
Their collab format?
They teamed up with ActiveCampaign for a paid partnership video where Joanna walked through the platform and showed marketers exactly how it works. She highlighted all the features and even demoed the dashboard in action.
The goal of both? Show how it helps marketers find a better work-life balance.
The results? Solid engagement for Joanna as a micro-influencer, and ActiveCampaign cemented itself as the go-to AI tool that actually helps you keep your sanity.
Find the best influencer-brand match with IQFluence
As you have noticed above, all successful campaigns are united by the right influencer-hand fit. However, how do we actually find the right influencers without wasting time and budget?
Use IQFluence influencer marketing platform. It is powered by AI, built to work across TikTok, Instagram, and YouTube. And it’s not just for startups or giant agencies — it’s for anyone who wants to stop guessing and start scaling influencer campaigns that actually move the needle.
More features:
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Influencer discovery. We’re talking 15+ filters so you can get laser-specific. Location, age, gender, interests, keywords, brand affinity, even lookalike filters. Plus, you’re not just filtering the influencer, you’re filtering their audience. Game-changer.
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Influencer and audience analytics. You’ll see engagement spreads, average saves, likes, comments, notable followers, audience lookalikes, and more. Basically, the stuff that helps you actually decide if this person is worth your marketing dollars.
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Vetting = budget insurance. Nothing worse than paying an “influencer” whose followers are 80% bots. IQFluence shows you the real vs. fake breakdown, so you only spend money on real humans.
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Skip the ghosting. Export outreach info directly. No more cold-DM purgatory, waiting on replies that never come.
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One dashboard to rule them all. Track your campaigns in real time: views, engagement, reach, impressions, CPA, CPC, CPR. All the KPIs that matter, all in one place.
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Influencer marketing API. Want to feed everything into your CRM or build a custom dashboard? Yep, IQFluence plays nice with that too.
Want to generate influencer collabs that actually work? Use IQFluence platform to find, analyze, match, vet, and manage. It also offers a 7-day free trial day
Start a 7-day free trial day