How do you make ER, views and posting cadence fair across Instagram, TikTok, YouTube?
We take likes, comments, views and timestamps and turn them into apples-to-apples numbers. Using a rolling 30-day window plus posting cadence context, we report ER as likes+comments per follower (L30D) and shrink view counts into conservative→optimistic min/avg/max bands so Instagram, TikTok and YouTube sit on the same page.