Free Instagram Influencer Report on Bozoma

Bozoma Saint John picture

Bozoma Saint John

1.1m followers
Report generated on August 09, 2026
@badassboz

Lael’s ma, Creator/CEO @evebyboz, HoF Marketer (Netflix/Uber/Apple/Pepsi), RHOBH 💎, The Urgent Life ✍🏿, @thebadassworkshop

United States Public figure
Followers
1.1m ▲ 6.93%this month

@badassboz's Instagram followers — the basis for Engagement rate, Real audience rate, and Audience tab metrics.

Engagement Rate
1.49%

How often @badassboz's audience reacts to a typical Instagram post. See the Influencer tab for a detailed breakdown.

Real audience rate

Estimated share of @badassboz's followers who are real, active people. Full breakdown in the Audience type block.

May 1, 18:31

I heard there’s a debate going on… 🤓💪🏿 And sending much love to EVERYONE who is doing their best in their job/career, regardless of the circumstances !!! Keep your head up!! I see you, boo! #RHOBH #CMO #BlackWomenInBusiness

156k 14k
February 10, 19:42

To get to the right answer, you gotta start with the right question. Because at the end of the day, it’s not about who is right or wrong, but who can come with a solution! What do you think??? And btw, there were no conflicts in putting this look together the team was teamingggggg!!! Hair: @evebyboz Lael’s Curly Ringlets Hair Styling: @theshelbyswain Glam: @tyshalamakeup Nails: @heyquisa Dress: Custom @onalajaofficial Earrings: @andmade_byhand Purse: @brandonblackwoodnyc Stilettos: @jessicarichofficial #RHOBH #ConflictResolution #WaitWhatShowIsThis #OhYeahTheOneAboutConflict 😂😭

136k 9.6k
February 22, 18:44

There are moments in motherhood that sneak up on you. Sitting on my couch with a sewing kit beside me, needle and thread in my hands, adjusting a dress my mother and I designed together for my own high school formal so Lael could wear it now, was one of them. My mom cut the fabric freehand, without a pattern, and sewed every stitch by hand, hoping I’d feel beautiful walking into that night. I’m deeply grateful for the love she stitched into this dress and into me. And 31 years later, adjusting it for Lael felt like standing in the middle of that love, receiving it fully and passing it forward with the same hope, that my daughter feels beautiful, steady, and supported as she steps into her own moment. #Legacy

109k 1.5k
February 28, 18:54

Hear me and hear me well…It’s testimony time!!! @jimmyfallon and I didn’t take home the @naacpimageawards for Outstanding Host, but I’m still deeply grateful for the recognition and the confirmation that I’m exactly where I’m meant to be. So if you need a sign, this is it. Go do what’s on your heart anyway. Even when people don’t see it yet. #NAACPImageAwards #Testimony

98k 5.4k
March 20, 23:19

“After all, enough’s enough.” — Jiminy Cricket #RHOBH #WhatHadHappenedWas #MyBad

87k 13k

@badassboz's profile analysis

Followers
1.1m
▲ 6.93% this month

The chart shows how @badassboz's Instagram follower count moved across the selected window, making it easy to spot steady growth phases, accelerations, and any plateaus in audience size over time.

Avg Likes
1.4k
▲ 1.17% this month

Posts on @badassboz's feed averaged a certain number of likes over the selected window. The chart shows how that average shifted post by post.

Following
1.7k
▲ 0.66% this month

The chart shows how @badassboz's following count moved across the selected window, helping identify changes in how actively this Instagram profile follows other accounts over time.

Total posts
4.3k

Total number of posts published by @badassboz on Instagram.

Paid post performance

@badassboz's sponsored vs. organic engagement. Higher means the audience stays engaged with branded content.

Reels plays
340k

Average plays per Reel on @badassboz's Instagram — a useful proxy for short-video visibility.

Avg Comments
470

Average comments per post on @badassboz's feed. Unlike a quick like, a comment requires the viewer to stop and respond.

Avg Shares
863

Average shares per post — how @badassboz's content reaches users beyond direct followers.

Popular #
#rhobh #watchmework #tuscany #ad #comewithme #doordashpartner #villabibbiani #mothersday #dettydecember #accra #dreamcometrue #familyvacation
Popular @
@badassboz_partner @badassboz_team @brand_partner @campaign_partner @creator_collab @community_page @media_partner
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TopicSensor®
Lookalikes
FirstGen Show @firstgenshow FirstGen Show
Dara Treseder @daratreseder Dara Treseder
Gordon Ramsay @gordongram Gordon Ramsay
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Influencer brand affinity
Brand affinity
Retail partners
Food & beverage
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Influencer interests
Restaurants, Food & Grocery
Camera & Photography
Fashion & Style
Fitness & Yoga
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@badassboz's audience analysis

Audience type
  • Real People
    71.6%
  • Mass Followers
    14.8%
  • Suspicious Accounts
    10.4%
  • Influencers
    3.2%
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Gender and age
  • Male 67.3%
  • Female 32.7%
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Language
  • English 89.79%
  • Portuguese 2.87%
  • French 1.53%
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Audience brand affinity
Brand affinity
Retail partners
Food & beverage
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Brands @badassboz's followers most actively engage with — what the audience itself opts into, separate from what @badassboz posts about.

Audience interest affinity
Friends, Family & Relationships
Toys, Children & Baby
Gaming
Restaurants, Food & Grocery
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Categories @badassboz's audience follows beyond @badassboz's own content — useful for understanding what followers are looking for next.

Audience lookalikes
Bon Appetit Magazine @bonappetitmag Bon Appetit Magazine
Gordon Ramsay @gordongram Gordon Ramsay
Food Network @foodnetwork Food Network
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Creators whose audiences share the most behavioral overlap with @badassboz's. If a campaign with @badassboz works, these are the closest neighbors to scale the same message.

Don’t stop now — the right influencers are still out there

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FAQ

Is Bozoma a good fit for my brand and target audience?
Evaluate Bozoma’s audience, content fit and engagement - see full report.
What platforms and content formats does Bozoma perform best on?
See platform‑level reach and top formats for Bozoma in the full IQFluence report.
How can I verify Bozoma’s audience quality before a paid campaign?
Use IQFluence to analyze reachability, fraud signals and audience fit - see full report.
What KPIs should I benchmark when evaluating Bozoma for a campaign?
Check engagement, audience relevance, content themes - see full report
How can I benchmark Bozoma against similar creators for ROI predictions?
Use IQFluence to compare audiences, engagement and performance - see full report
How do I negotiate deliverables and usage rights with Bozoma for my campaign?
Review Bozoma’s past collaborations and proposed assets - see full report.