Free Instagram Influencer Report on Bozoma

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Report generated on September 08, 2026
@badassboz

Lael’s ma, @keelywatson’s wife, Creator/CEO @evebyboz, HoF Marketer (Netflix/Uber/Apple/Pepsi), RHOBH 💎, The Urgent Life ✍🏿, @thebadassworkshop

United States Public figure
Followers
1.2m ▲ 9.96%this month

@badassboz's Instagram followers — the basis for Engagement Rate, Real audience rate, and Audience tab metrics.

Engagement Rate
3.36%

How often @badassboz's audience reacts to a typical Instagram post. See the Influencer tab for a detailed breakdown.

Real audience rate

Estimated share of @badassboz's followers who are real, active people. Full breakdown in the Audience type block.

May 1, 18:31

I heard there’s a debate going on… 🤓💪🏿 And sending much love to EVERYONE who is doing their best in their job/career, regardless of the circumstances !!! Keep your head up!! I see you, boo! #RHOBH #CMO #BlackWomenInBusiness

156k 14k
February 10, 19:42

To get to the right answer, you gotta start with the right question. Because at the end of the day, it’s not about who is right or wrong, but who can come with a solution! What do you think??? And btw, there were no conflicts in putting this look together the team was teamingggggg!!! Hair: @evebyboz Lael’s Curly Ringlets Hair Styling: @theshelbyswain Glam: @tyshalamakeup Nails: @heyquisa Dress: Custom @onalajaofficial Earrings: @andmade_byhand Purse: @brandonblackwoodnyc Stilettos: @jessicarichofficial #RHOBH #ConflictResolution #WaitWhatShowIsThis #OhYeahTheOneAboutConflict 😂😭

136k 9.6k
August 26, 18:13

Call me by my name. Bozoma Afiba Mamekyi Arthur Saint John-Watson. QUEEN for short. I am descended from royalty on both sides of my family. My father is Nzema. On his side, the royal stool belonged to Awulae Blay VI, Paramount King of the Eastern Nzema Traditional Area in Atuabo. My mother is Ahanta. Through her, I descend from the Obrempong Royal Stool in Mpintsin and the Ntwia Ebusua. We are matrilineal, and generations of my family are buried in the royal mausoleum in Mpintsin. So when I stood to be married, I wore my history. My kente was woven by hand in Bonwire, Kumasi over FOUR MONTHS. WOVEN, thread by thread, with Adinkra symbols carrying the wisdom of our people. And then there was the GOLD. Ohhhhh the gold! Around my neck, chest, wrists, ankles and in my hair. Gold has adorned Akan royalty for generations as inheritance and power. I wanted to feel its weight. My hair was sculpted into the traditional Tekua and adorned with gold. On my feet were Ahenema, “the children of kings.” Even my feet knew where I came from! Across my waist, red, black and yellow represented sacrifice, our ancestors, preciousness and beauty. Among the Adinkra symbols in my kente and jewelry was GYE NYAME: “Except God.” After all the talk of kings and queens, there is still only One above us all. My greatest inheritance stood beside me: my mother Mama Aba; my daughter Lael, who carries it forward; and my sisters by blood and choice: Ahoba, Alua, Aba, Tina, Dorien, Justina, Luvvie, Erika, Cari, Leander and Amina. I hope Ghanaians see home. I hope the diaspora remembers that slavery is not the beginning of our story. Before the ships and chains, we had names, families, kingdoms and traditions worthy of awe. AKWAABA. This is where I come from, and this is how I came to my marriage: fully myself… to marry my king @keelywatson. Credits: Planning/Production: @innorvationseventswbm @whitofmiracles @queennad_5b Kente: @mimmyyeboah woven in Bonwire Styling/accessories: @kumasifunerals @rubeadzgh Fan: @sss_sankksspecialservices Makeup: @mzl4wson Nails: @heyquisa Photo: @dmichmultimedia @cash_pixelsgh @focusandblur Video: @prempixel_ @felixanamanfilms @focusandblur #BozAndKeely

126k 3.3k
February 22, 18:44

There are moments in motherhood that sneak up on you. Sitting on my couch with a sewing kit beside me, needle and thread in my hands, adjusting a dress my mother and I designed together for my own high school formal so Lael could wear it now, was one of them. My mom cut the fabric freehand, without a pattern, and sewed every stitch by hand, hoping I’d feel beautiful walking into that night. I’m deeply grateful for the love she stitched into this dress and into me. And 31 years later, adjusting it for Lael felt like standing in the middle of that love, receiving it fully and passing it forward with the same hope, that my daughter feels beautiful, steady, and supported as she steps into her own moment. #Legacy

109k 1.5k
February 28, 18:54

Hear me and hear me well…It’s testimony time!!! @jimmyfallon and I didn’t take home the @naacpimageawards for Outstanding Host, but I’m still deeply grateful for the recognition and the confirmation that I’m exactly where I’m meant to be. So if you need a sign, this is it. Go do what’s on your heart anyway. Even when people don’t see it yet. #NAACPImageAwards #Testimony

98k 5.4k

@badassboz's profile analysis

Followers
1.2m
▲ 9.96% this month

The chart shows how @badassboz's Instagram follower count moved across the selected window, making it easy to spot steady growth phases, accelerations, and any plateaus in audience size over time.

Avg Likes
1.5k
▲ 1.17% this month

Posts on @badassboz's feed averaged a certain number of likes over the selected window. The chart shows how that average shifted post by post.

Following
1.7k
▲ 0.23% this month

The chart shows how @badassboz's following count moved across the selected window, helping identify changes in how actively this Instagram profile follows other accounts over time.

Total posts
4.4k

Total number of posts published by @badassboz on Instagram.

Paid post performance

@badassboz's sponsored vs. organic engagement. Higher means the audience stays engaged with branded content.

Reels plays
558k

Average plays per Reel on @badassboz's Instagram — a useful proxy for short-video visibility.

Avg Comments
937

Average comments per post on @badassboz's feed. Unlike a quick like, a comment requires the viewer to stop and respond.

Avg Shares
1.1k

Average shares per post — how @badassboz's content reaches users beyond direct followers.

How we built the Bozoma report

This report covers Bozoma's Instagram account, @badassboz, using the account records available in IQFluence. The figures in this view apply to this account; use the platform switch to view the other linked accounts separately.

The engagement chart shows 10 posts published between 24 Aug 2026 and 1 Sep 2026. These are the content records available in this report; they are not confirmed as a complete account history. They are not confirmed as the sample behind average likes.

Average likes shows the arithmetic average of likes received by this account's last 30 posts. IQFluence calculates engagement rate as Average likes divided by Followers, multiplied by 100. Both values belong to the same analysis. The percentage does not measure unique engaged followers. Calculation details for average comments, average shares and average Reel plays were not supplied.

The source report is dated 8 Sep 2026; a separate collection timestamp for these metrics was not supplied.

IQFluence estimates audience location using location tags, recent-post language and captions, and information from follower bios. Country percentages are estimates, not verified residence data. These estimates do not establish unique reach, purchase intent or campaign sales.

Read the full methodology

Data availability in this snapshot

Source report date
8 Sep 2026
Profile last checked
5 Sep 2026
Performance data updated
Sep 2026
Audience data updated
Not supplied
Observed history window
24 Aug 2026 – 1 Sep 2026
Posts in this history
10

"Not supplied" describes missing metadata. It does not mean that the account is inactive.

Popular #
#rhobh #bozandkeely #ad #watchmework #ghanaianwedding #tuscany #doordashpartner #villabibbiani #mothersday #kindlescribe #entrepreneur #rfpartner
Popular @
@badassboz_partner @badassboz_team @brand_partner @campaign_partner @creator_collab @community_page @media_partner
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TopicSensor®
Lookalikes
FirstGen Show @firstgenshow FirstGen Show
Dara Treseder @daratreseder Dara Treseder
Gordon Ramsay @gordongram Gordon Ramsay
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Influencer brand affinity
Brand affinity
Retail partners
Food & beverage
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Influencer interests
Restaurants, Food & Grocery
Camera & Photography
Fashion & Style
Fitness & Yoga
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@badassboz's audience analysis

Audience type
  • Real People
    71.6%
  • Mass Followers
    14.8%
  • Suspicious Accounts
    10.4%
  • Influencers
    3.2%
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Gender and age
  • Male 67.3%
  • Female 32.7%
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Language
  • English 89.13%
  • Portuguese 3.06%
  • French 1.69%
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Audience brand affinity
Brand affinity
Retail partners
Food & beverage
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Brands @badassboz's followers most actively engage with — what the audience itself opts into, separate from what @badassboz posts about.

Audience interest affinity
Friends, Family & Relationships —
Toys, Children & Baby —
Gaming —
Restaurants, Food & Grocery —
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Categories @badassboz's audience follows beyond @badassboz's own content — useful for understanding what followers are looking for next.

Audience lookalikes
Bon Appetit Magazine @bonappetitmag Bon Appetit Magazine
Gordon Ramsay @gordongram Gordon Ramsay
Food Network @foodnetwork Food Network
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Creators whose audiences share the most behavioral overlap with @badassboz's. If a campaign with @badassboz works, these are the closest neighbors to scale the same message.

Don’t stop now — the right influencers are still out there

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Questions about Bozoma

The chart uses 10 posts published between 24 Aug 2026 and 1 Sep 2026. These records are not confirmed as a complete account history or as the sample behind average likes.

This page includes the top audience city, the top three audience languages and the top audience interest. Other audience fields require registration and are subject to plan limits. These figures are estimates.

IQFluence calculates engagement rate as Average likes divided by Followers, multiplied by 100. Both values belong to the same analysis. The percentage does not measure unique engaged followers.

Average likes shows the arithmetic average of likes received by this account's last 30 posts. It is an average per post, not the account's total likes.

Followers changed from 1,050,951 in Mar 2026 to 1,183,638 in Sep 2026, a change of +132,687 (+12.63%). This describes the observed period; it does not establish the cause of the change or predict future results.

The source report is dated 8 Sep 2026; a separate collection timestamp for these metrics was not supplied, so the current count on the platform may differ.

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