Free Instagram Influencer Report on Bozoma

Unlock email 1
Report generated on October 09, 2026
@badassboz

Lael’s ma, @keelywatson’s wife, Creator/CEO @evebyboz, HoF Marketer (Netflix/Uber/Apple/Pepsi), RHOBH 💎, The Urgent Life ✍🏿, @thebadassworkshop

United States Public figure
Followers
1.2m ▲ 10.69% this month

@badassboz's Instagram followers — the basis for Engagement Rate, Real audience rate, and Audience tab metrics.

Engagement Rate
3.7%

How often @badassboz's audience reacts to a typical Instagram post. See the Influencer tab for a detailed breakdown.

Real audience rate

Estimated share of @badassboz's followers who are real, active people. Full breakdown in the Audience type block.

May 1, 18:31

I heard there’s a debate going on… 🤓💪🏿 And sending much love to EVERYONE who is doing their best in their job/career, regardless of the circumstances !!! Keep your head up!! I see you, boo! #RHOBH #CMO #BlackWomenInBusiness

178k 15k
August 28, 23:52

You’ve all shown us so much love this week 🥰❤️ so come a little closer… if you’ve never experienced a traditional Ghanaian marriage, let me take you inside ours. We originally made this @mintedweddings program for our wedding guests who traveled to Ghana from the US and UK, many of whom had never experienced a traditional Ghanaian marriage. Now that the whole internet seems to have joined the wedding 😅, I realize some of y’all need the program too. It mattered deeply to us that our marriage ceremony be deeply and intentionally Ghanaian; staying true to the traditions that have been carried for millennia. The knocking. The gifts. The negotiations. The groom’s family coming to ask for the “flower” in the house. The families agreeing. And finally, the bride being brought before them to answer the only question that really matters: Should we accept this family’s offer? Well… you know what I said. YES!!!! AKWAABA. Let me show you how we marry. #BozAndKeely Credits: Planning/Production: @innorvationseventswbm @whitofmiracles @queennad_5b Kente: @mimmyyeboah, woven in Bonwire, Kumasi Styling/accessories: @kumasifunerals @rubeadzgh Fan: @sss_sankksspecialservices Makeup: @mzl4wson Nails: @heyquisa Video: @prempixel_ @sparkseventsglobal

164k 8.4k
September 15, 17:09

@laelafiba told me that senior year is like one long goodbye. Whew. Then I watched her answer the same questions on her first day of 1st grade and her first day of 12th, and thought about everything that happened in between. The games I cheered through, the scraped knees I kissed, the playdates, the friend drama, the late-night advice, the growing up. I’d take any one of those days back, but I wouldn’t trade a single one for who she is today. Maybe that’s what makes this long goodbye so tender. She’s still here. And I already miss her. How am I going to get through this???!!!

162k 4.3k
September 1, 17:50

Why stop at the wedding dress when you can kente EVERYTHING? Kente woven in Bonwire. 300 hours of hand-beaded couture by @mimmyyeboah. Custom kente heels made at @christianlouboutin’s Paris atelier. A beaded kente @anima.iris bag. Kente hand painted nails by @heyquisa. And an @evebyboz crown by @reigntheceo and a beat fit for a Ghanaian queen by @mzl4wson 👑 Made for me. Made by hand. Made with Ghana all over it. #BozAndKeely #GhanaianWedding #ReceptionLook

131k 4.2k
August 26, 18:13

Call me by my name. Bozoma Afiba Mamekyi Arthur Saint John-Watson. QUEEN for short. I am descended from royalty on both sides of my family. My father is Nzema. On his side, the royal stool belonged to Awulae Blay VI, Paramount King of the Eastern Nzema Traditional Area in Atuabo. My mother is Ahanta. Through her, I descend from the Obrempong Royal Stool in Mpintsin and the Ntwia Ebusua. We are matrilineal, and generations of my family are buried in the royal mausoleum in Mpintsin. So when I stood to be married, I wore my history. My kente was woven by hand in Bonwire, Kumasi over FOUR MONTHS. WOVEN, thread by thread, with Adinkra symbols carrying the wisdom of our people. And then there was the GOLD. Ohhhhh the gold! Around my neck, chest, wrists, ankles and in my hair. Gold has adorned Akan royalty for generations as inheritance and power. I wanted to feel its weight. My hair was sculpted into the traditional Tekua and adorned with gold. On my feet were Ahenema, “the children of kings.” Even my feet knew where I came from! Across my waist, red, black and yellow represented sacrifice, our ancestors, preciousness and beauty. Among the Adinkra symbols in my kente and jewelry was GYE NYAME: “Except God.” After all the talk of kings and queens, there is still only One above us all. My greatest inheritance stood beside me: my mother Mama Aba; my daughter Lael, who carries it forward; and my sisters by blood and choice: Ahoba, Alua, Aba, Tina, Dorien, Justina, Luvvie, Erika, Cari, Leander and Amina. I hope Ghanaians see home. I hope the diaspora remembers that slavery is not the beginning of our story. Before the ships and chains, we had names, families, kingdoms and traditions worthy of awe. AKWAABA. This is where I come from, and this is how I came to my marriage: fully myself… to marry my king @keelywatson. Credits: Planning/Production: @innorvationseventswbm @whitofmiracles @queennad_5b Kente: @mimmyyeboah woven in Bonwire Styling/accessories: @kumasifunerals @rubeadzgh Fan: @sss_sankksspecialservices Makeup: @mzl4wson Nails: @heyquisa Photo: @dmichmultimedia @cash_pixelsgh @focusandblur Video: @prempixel_ @felixanamanfilms @focusandblur #BozAndKeely

129k 3.4k

@badassboz's profile analysis

Followers
1.2m
▲10.69% this month

The chart shows how @badassboz's Instagram follower count moved across the selected window, making it easy to spot steady growth phases, accelerations, and any plateaus in audience size over time.

Avg Likes
1.5k
▲1.17% this month

Posts on @badassboz's feed averaged a certain number of likes over the selected window. The chart shows how that average shifted post by post.

Following
1.7k
▲0.35% this month

The chart shows how @badassboz's following count moved across the selected window, helping identify changes in how actively this Instagram profile follows other accounts over time.

Total posts
4.4k

Total number of posts published by @badassboz on Instagram.

Paid post performance

@badassboz's sponsored vs. organic engagement. Higher means the audience stays engaged with branded content.

Reels plays
803k

Average plays per Reel on @badassboz's Instagram — a useful proxy for short-video visibility.

Avg Comments
1.2k

Average comments per post on @badassboz's feed. Unlike a quick like, a comment requires the viewer to stop and respond.

Avg Shares
1.1k

Average shares per post — how @badassboz's content reaches users beyond direct followers.

How we built the Bozoma report

This report covers Bozoma's Instagram account, @badassboz, using the account records available in IQFluence. The figures in this view apply to this account; use the platform switch to view the other linked accounts separately.

The engagement chart shows 10 posts published between 15 Sep 2026 and 1 Oct 2026. These are the content records available in this report; they are not confirmed as a complete account history. They are not confirmed as the sample behind average likes.

Average likes shows the arithmetic average of likes received by this account's last 30 posts. IQFluence calculates engagement rate as Average likes divided by Followers, multiplied by 100. Both values belong to the same analysis. The percentage does not measure unique engaged followers. Calculation details for average comments, average shares and average Reel plays were not supplied.

The source report is dated 9 Oct 2026; a separate collection timestamp for these metrics was not supplied.

IQFluence estimates audience location using location tags, recent-post language and captions, and information from follower bios. Country percentages are estimates, not verified residence data. These estimates do not establish unique reach, purchase intent or campaign sales.

Read the full methodology

Data availability in this snapshot

Source report date
9 Oct 2026
Profile last checked
3 Oct 2026
Performance data updated
Oct 2026
Audience data updated
Not supplied
Observed history window
15 Sep 2026 – 1 Oct 2026
Posts in this history
10

"Not supplied" describes missing metadata. It does not mean that the account is inactive.

Popular #
#rhobh #ad #bozandkeely #watchmework #ghanaianwedding #tuscany #doordashpartner #villabibbiani #mothersday #rfpartner #kindlescribe #entrepreneur
Popular @
@badassboz_partner @badassboz_team @brand_partner @campaign_partner @creator_collab @community_page @media_partner
Register to access full reports
TopicSensor®
Lookalikes
Dara Treseder @daratreseder Dara Treseder
Serena Ventures @serena.ventures Serena Ventures
Gordon Ramsay @gordongram Gordon Ramsay
Register to access full reports
Influencer brand affinity
Brand affinity
Retail partners
Food & beverage
Register to access full reports
Influencer interests
Restaurants, Food & Grocery
Camera & Photography
Fashion & Style
Fitness & Yoga
Register to access full reports

@badassboz's audience analysis

Audience type
  • Real People
    71.6%
  • Mass Followers
    14.8%
  • Suspicious Accounts
    10.4%
  • Influencers
    3.2%
Register to access full reports
Gender and age
  • Male 67.3%
  • Female 32.7%
Register to access full reports
Language
  • English 90.22%
  • Portuguese 2.53%
  • French 1.77%
View more
Audience brand affinity
Brand affinity
Retail partners
Food & beverage
Register to access full reports

Brands @badassboz's followers most actively engage with — what the audience itself opts into, separate from what @badassboz posts about.

Audience interest affinity
Friends, Family & Relationships —
Toys, Children & Baby —
Gaming —
Restaurants, Food & Grocery —
Register to access full reports

Categories @badassboz's audience follows beyond @badassboz's own content — useful for understanding what followers are looking for next.

Audience lookalikes
Bon Appetit Magazine @bonappetitmag Bon Appetit Magazine
Gordon Ramsay @gordongram Gordon Ramsay
Food Network @foodnetwork Food Network
Register to access full reports

Creators whose audiences share the most behavioral overlap with @badassboz's. If a campaign with @badassboz works, these are the closest neighbors to scale the same message.

Don’t stop now — the right influencers are still out there

Register to access full reports

Questions about Bozoma

The chart uses 10 posts published between 15 Sep 2026 and 1 Oct 2026. These records are not confirmed as a complete account history or as the sample behind average likes.

IQFluence calculates engagement rate as Average likes divided by Followers, multiplied by 100. Both values belong to the same analysis. The percentage does not measure unique engaged followers.

Average likes shows the arithmetic average of likes received by this account's last 30 posts. It is an average per post, not the account's total likes.

Followers changed from 1,078,504 in Apr 2026 to 1,185,885 in Oct 2026, a change of +107,381 (+9.96%). This describes the observed period; it does not establish the cause of the change or predict future results.

The source report is dated 9 Oct 2026; a separate collection timestamp for these metrics was not supplied, so the current count on the platform may differ.

You can view this public report without signing up. The Free plan includes 3 searches, 5 AI searches (up to 30 results), 10 influencer reports and 10 email exports, with audience analysis where available. You can then upgrade to Starter, or try it for 7 days for $49.