Free Instagram Influencer Report on Simply Red

Simply Red HQ picture

Simply Red HQ

1.2m followers
Report generated on August 26, 2026
@simplyredofficial

'Holding Back the Years: 40 Years of Simply Red, Live in Santiago' is out now.

Chile
Followers
1.2m ▲ 7.56%this month

@simplyredofficial's Instagram followers — the basis for Engagement rate, Real audience rate, and Audience tab metrics.

Engagement Rate
3.38%

How often @simplyredofficial's audience reacts to a typical Instagram post. See the Influencer tab for a detailed breakdown.

Real audience rate

Estimated share of @simplyredofficial's followers who are real, active people. Full breakdown in the Audience type block.

July 10, 15:03

The perfect soundtrack for your summer 🌅

271k 3.8k
July 5, 16:00

Come on @england! Wishing you the best of luck in your next #FIFAWorldCup match ⚽️ 30 years ago, Simply Red played Old Trafford during the Euro ’96 celebrations in front of 60,000+ fans. We’re marking it by sharing favourite performances from the show on YouTube. Watch ‘Holding Back The Years’ now at the link in bio.

223k 2.1k
November 26, 08:52

Keep holding on ♥️ Watch the full performance at the link in bio.

201k 3.9k
July 16, 14:37

Once you hear it, you can’t unhear it 🌅🎶

180k 5.3k
July 27, 07:47

40 years ago this month, ‘Holding Back The Years’ reached No. 1 on the Billboard Hot 100, becoming Simply Red’s first US chart-topper 🏆🇺🇸 Watch this live performance from Old Trafford on the #SimplyRed YouTube channel.

136k 2.4k

@simplyredofficial's profile analysis

Followers
1.2m
▲ 7.56% this month

The chart shows how @simplyredofficial's Instagram follower count moved across the selected window, making it easy to spot steady growth phases, accelerations, and any plateaus in audience size over time.

Avg Likes
2.7k
▲ 0.6% this month

Posts on @simplyredofficial's feed averaged a certain number of likes over the selected window. The chart shows how that average shifted post by post.

Following
0
▲ 100% this month

The chart shows how @simplyredofficial's following count moved across the selected window, helping identify changes in how actively this Instagram profile follows other accounts over time.

Total posts
1.1k

Total number of posts published by @simplyredofficial on Instagram.

Paid post performance

@simplyredofficial's sponsored vs. organic engagement. Higher means the audience stays engaged with branded content.

Reels plays
766k

Average plays per Reel on @simplyredofficial's Instagram — a useful proxy for short-video visibility.

Avg Comments
642

Average comments per post on @simplyredofficial's feed. Unlike a quick like, a comment requires the viewer to stop and respond.

Avg Shares
750

Average shares per post — how @simplyredofficial's content reaches users beyond direct followers.

Popular #
#simplyred40 #rsd26 #mysimplyred #brits #fifaworldcup #rsd2026 #summersolstice #simplyred #simplyredsummer #fallontonight #onthisday #fathersday
Popular @
@simplyredofficial_partner @simplyredofficial_team @brand_partner @campaign_partner @creator_collab @community_page @media_partner
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TopicSensor®
Lookalikes
a-ha @officialaha a-ha
𝐃𝐚𝐯𝐞 𝐆𝐚𝐡𝐚𝐧 @_davegahan 𝐃𝐚𝐯𝐞 𝐆𝐚𝐡𝐚𝐧
Gordon Ramsay @gordongram Gordon Ramsay
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Influencer brand affinity
Brand affinity
Retail partners
Food & beverage
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Influencer interests
Gaming
Fitness & Yoga
Fashion & Style
Restaurants, Food & Grocery
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@simplyredofficial's audience analysis

Audience type
  • Real People
    74.3%
  • Mass Followers
    11.7%
  • Suspicious Accounts
    12.8%
  • Influencers
    1.2%
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Gender and age
  • Male 62.1%
  • Female 37.9%
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Language
  • English 32.61%
  • Portuguese 20.33%
  • Spanish 18.4%
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Audience brand affinity
Brand affinity
Retail partners
Food & beverage
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Brands @simplyredofficial's followers most actively engage with — what the audience itself opts into, separate from what @simplyredofficial posts about.

Audience interest affinity
Music
Travel, Tourism & Aviation
Restaurants, Food & Grocery
Fashion & Style
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Categories @simplyredofficial's audience follows beyond @simplyredofficial's own content — useful for understanding what followers are looking for next.

Audience lookalikes
Tasty @tasty Tasty
Gordon Ramsay @gordongram Gordon Ramsay
Food Network @foodnetwork Food Network
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Creators whose audiences share the most behavioral overlap with @simplyredofficial's. If a campaign with @simplyredofficial works, these are the closest neighbors to scale the same message.

Don’t stop now — the right influencers are still out there

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FAQ

Which audience segments does Simply Red reach best for brand campaigns?
See a detailed audience breakdown - demographics, geos, interests; unlock full data in the IQFluence report.
What content formats and platforms perform best for Simply Red with brands?
See which formats and platforms drive results for Simply Red - unlock report.
How risky is partnering with Simply Red - any fraud or authenticity concerns?
Assess fraud signals, engagement quality and audience reach - see full report.
How does Simply Red align with lifestyle and product categories for partnerships?
Check brand-fit across audience interests and top-performing content - see report.
Which KPIs should we track when measuring Simply Red's campaign ROI?
Track conversions, engagement quality, reach and audience relevance - see report
How can we vet Simply Red's audience quality before a deal?
See engagement quality, fraud signals and audience traits - unlock full report.