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Free Instagram Influencer Report on Mamamoo

마마무 (MAMAMOO) picture

마마무 (MAMAMOO)

6.8m followers
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Report generated on September 04, 2026
@mamamoo_official

마마무 (MAMAMOO) OFFICIAL INSTAGRAM

South Korea
Followers
6.8m ▼ 1.87%this month

@mamamoo_official's Instagram followers — the basis for Engagement Rate, Real audience rate, and Audience tab metrics.

Engagement Rate
0.6%

How often @mamamoo_official's audience reacts to a typical Instagram post. See the Influencer tab for a detailed breakdown.

Real audience rate
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Estimated share of @mamamoo_official's followers who are real, active people. Full breakdown in the Audience type block.

May 10, 13:01

[#마마무] 마마무(MAMAMOO) 2026 WORLD TOUR [4WARD] ⏳ POSTER ⏳ 📍 공연 일정 ✔ 2026.06.19 (금) 8PM (KST) ✔️ 2026.06.20 (토) 5PM (KST) ✔️ 2026.06.21 (일) 4PM (KST) 📍 진행 장소 ✔ 올림픽공원 올림픽홀 #MAMAMOO #4WARD

261k 4.1k
April 2, 15:00

[#마마무] 마마무(MAMAMOO) 2026 WORLD TOUR ANNOUNCEMENT #MAMAMOO #MAMAMOO_2026_WORLD_TOUR

180k 9.2k
February 28, 04:00

[#솔라] Solar x 告五人 [總有一顆屬於你的星球 (Your Own Star)] 💫 Concept Photo 3 💫 2026.03.09 6PM (KST) RELEASE✔ 2026.03.09 5PM (GMT+8) RELEASE✔ #告五人 #總有一顆屬於你的星球

116k 164
May 26, 13:04

[#마마무] 마마무(MAMAMOO) Special Single [4WARD] 🌳 CONCEPT PHOTO 1 🌳 2026.06.04 6PM (KST) RELEASE✔ #MAMAMOO #4WARD #4Flowers

113k 804
June 6, 11:24

[#마마무] 260606 MBC 쇼! 음악중심 🦋 4 Flowers 🦋 무대 완료 ✔️ 🔗 youtu.be/xGTgPc77tOE?si=Dh0JQOIiwq46TFzb #MAMAMOO #4WARD #4Flowers

105k 372

@mamamoo_official's profile analysis

Followers
6.8m
▼ 1.87% this month

The chart shows how @mamamoo_official's Instagram follower count moved across the selected window, making it easy to spot steady growth phases, accelerations, and any plateaus in audience size over time.

Avg Likes
5.2k
▲ 0.55% this month
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Posts on @mamamoo_official's feed averaged a certain number of likes over the selected window. The chart shows how that average shifted post by post.

Following
5

The chart shows how @mamamoo_official's following count moved across the selected window, helping identify changes in how actively this Instagram profile follows other accounts over time.

Total posts
4.2k

Total number of posts published by @mamamoo_official on Instagram.

Paid post performance
—
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@mamamoo_official's sponsored vs. organic engagement. Higher means the audience stays engaged with branded content.

Reels plays
651k

Average plays per Reel on @mamamoo_official's Instagram — a useful proxy for short-video visibility.

Avg Comments
318

Average comments per post on @mamamoo_official's feed. Unlike a quick like, a comment requires the viewer to stop and respond.

Avg Shares
1.9k

Average shares per post — how @mamamoo_official's content reaches users beyond direct followers.

Popular #
#마마무 #mamamoo #4ward #문별 #moonbyul #솔라 #rev #4flowers #總有一顆屬於你的星球 #solar #告五人 #your_own_star

Top hashtags in @mamamoo_official's captions — they surface recurring themes and active brand or community partnerships.

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Popular @
@mamamoo_official_partner @mamamoo_official_team @brand_partner @campaign_partner @creator_collab @community_page @media_partner
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Accounts @mamamoo_official tags most often — usually ongoing collaborations, recurring guests or brands.

TopicSensor®
No data available.

TopicSensor® shows what @mamamoo_official actually posts about — not just the declared bio categories.

Lookalikes
SUNMI @miyayeah SUNMI
청하 CHUNG HA @chungha_official 청하 CHUNG HA
BuzzFeed Tasty @buzzfeedtasty BuzzFeed Tasty
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Creators similar to @mamamoo_official in content and audience — use to expand your shortlist before locking the roster.

Influencer brand affinity
Brand affinity
Retail partners
Food & beverage
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Brands @mamamoo_official interacts with most. These affinities point to past or ongoing partnerships and product categories @mamamoo_official already references in their content.

Influencer interests
Beauty & Cosmetics
Fitness & Yoga
Gaming
Fashion & Style
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The categories @mamamoo_official's content clusters around and where @mamamoo_official publishes most consistently.

Check out another influencer

@mamamoo_official's audience analysis

Audience type
  • Real People
    68.4%
  • Mass Followers
    18.3%
  • Suspicious Accounts
    9.8%
  • Influencers
    3.5%
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Breakdown of @mamamoo_official's audience into real active users, mass followers, suspicious accounts, and fellow influencers. The real-people share is what most teams use as the practical reach estimate.

Gender and age
  • Male 62.3%
  • Female 37.7%
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Gender split of @mamamoo_official's audience and the dominant age bracket, with the rest distributed across the buckets shown in the chart.

Language
  • English 40.7%
  • Spanish 11.86%
  • Portuguese 9.04%
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Top languages spoken by @mamamoo_official's audience, ranked by share.

Audience brand affinity
Brand affinity
Retail partners
Food & beverage
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Brands @mamamoo_official's followers most actively engage with — what the audience itself opts into, separate from what @mamamoo_official posts about.

Audience interest affinity
Music —
Toys, Children & Baby —
Fitness & Yoga —
Gaming —
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Categories @mamamoo_official's audience follows beyond @mamamoo_official's own content — useful for understanding what followers are looking for next.

Audience lookalikes
BuzzFeed Tasty @buzzfeedtasty BuzzFeed Tasty
Jamie Oliver @jamieoliver Jamie Oliver
Tasty @tasty Tasty
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Creators whose audiences share the most behavioral overlap with @mamamoo_official's. If a campaign with @mamamoo_official works, these are the closest neighbors to scale the same message.

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FAQ

What audience does Mamamoo reach and is it a good brand fit for us?
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Which platforms and content formats does Mamamoo perform best on?
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What are Mamamoo's top-performing content themes for brands?
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How measurable are Mamamoo's campaign results for ROI tracking?
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