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Free Instagram Influencer Report on Monsta X

몬스타엑스 MONSTA X picture

몬스타엑스 MONSTA X

6.5m followers
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Report generated on August 17, 2026
@official_monsta_x

#MONSTAX Official Instagram

South Korea
Followers
6.5m ▼ 2.99%this month

@official_monsta_x's Instagram followers — the basis for Engagement rate, Real audience rate, and Audience tab metrics.

Engagement Rate
0.38%

How often @official_monsta_x's audience reacts to a typical Instagram post. See the Influencer tab for a detailed breakdown.

Real audience rate
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Estimated share of @official_monsta_x's followers who are real, active people. Full breakdown in the Audience type block.

August 5, 12:00

지금 이 리듬이 좋아 ᖰ ˘▾˘ ᖳ ~♪ #MONSTAX #몬스타엑스

118k 1.4k
June 10, 13:00

몬베베 오이데～☆ #MONSTAX #몬스타엑스 #HYUNGWON #형원

112k 848
June 10, 15:00

🔄 유죄조합 🔄 #MONSTAX #몬스타엑스

82k 533
June 12, 13:00

다이죠✌🏻데쇼 #MONSTAX #몬스타엑스

78k 485
July 3, 12:00

📸 #몬스타엑스 <몬 먹어도 고> Be In MONSTA X‘s Scenes! ✨ 경주의 마지막을 화려하게 장식했던 경주 월드와 동궁과 월지에서 한 컷! 제작 지원 : 한국관광공사 #MONSTAX #몬먹어도고 #한국관광공사 #VisitKorea

76k 283

@official_monsta_x's profile analysis

Followers
6.5m
▼ 2.99% this month

The chart shows how @official_monsta_x's Instagram follower count moved across the selected window, making it easy to spot steady growth phases, accelerations, and any plateaus in audience size over time.

Avg Likes
7.4k
▲ 1.2% this month
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Posts on @official_monsta_x's feed averaged a certain number of likes over the selected window. The chart shows how that average shifted post by post.

Following
10

The chart shows how @official_monsta_x's following count moved across the selected window, helping identify changes in how actively this Instagram profile follows other accounts over time.

Total posts
3.6k

Total number of posts published by @official_monsta_x on Instagram.

Paid post performance
—
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@official_monsta_x's sponsored vs. organic engagement. Higher means the audience stays engaged with branded content.

Reels plays
252k

Average plays per Reel on @official_monsta_x's Instagram — a useful proxy for short-video visibility.

Avg Comments
282

Average comments per post on @official_monsta_x's feed. Unlike a quick like, a comment requires the viewer to stop and respond.

Avg Shares
966

Average shares per post — how @official_monsta_x's content reaches users beyond direct followers.

Popular #
#kihyun #기현 #borderline #sogood #monstax #몬스타엑스 #doyouloveme #loveme #shownu #hyungwon #shownuxhyungwon #셔누x형원

Top hashtags in @official_monsta_x's captions — they surface recurring themes and active brand or community partnerships.

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Popular @
@official_monsta_x_partner @official_monsta_x_team @brand_partner @campaign_partner @creator_collab @community_page @media_partner
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Accounts @official_monsta_x tags most often — usually ongoing collaborations, recurring guests or brands.

TopicSensor®

TopicSensor® shows what @official_monsta_x actually posts about — not just the declared bio categories.

Lookalikes
Stray Kids @realstraykids Stray Kids
NCT 127 Official Instagram @nct127 NCT 127 Official Instagram
Gordon Ramsay @gordongram Gordon Ramsay
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Creators similar to @official_monsta_x in content and audience — use to expand your shortlist before locking the roster.

Influencer brand affinity
Brand affinity
Retail partners
Food & beverage
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Brands @official_monsta_x interacts with most. These affinities point to past or ongoing partnerships and product categories @official_monsta_x already references in their content.

Influencer interests
Restaurants, Food & Grocery
Fitness & Yoga
Camera & Photography
Fashion & Style
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The categories @official_monsta_x's content clusters around and where @official_monsta_x publishes most consistently.

Check out another influencer

@official_monsta_x's audience analysis

Audience type
  • Real People
    66.7%
  • Mass Followers
    18.6%
  • Suspicious Accounts
    11.6%
  • Influencers
    3.1%
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Breakdown of @official_monsta_x's audience into real active users, mass followers, suspicious accounts, and fellow influencers. The real-people share is what most teams use as the practical reach estimate.

Gender and age
  • Male 58.5%
  • Female 41.5%
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Gender split of @official_monsta_x's audience and the dominant age bracket, with the rest distributed across the buckets shown in the chart.

Language
  • English 44.87%
  • Spanish 12.22%
  • Portuguese 8.51%
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Top languages spoken by @official_monsta_x's audience, ranked by share.

Audience brand affinity
Brand affinity
Retail partners
Food & beverage
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Brands @official_monsta_x's followers most actively engage with — what the audience itself opts into, separate from what @official_monsta_x posts about.

Audience interest affinity
Music —
Restaurants, Food & Grocery —
Camera & Photography —
Beauty & Cosmetics —
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Categories @official_monsta_x's audience follows beyond @official_monsta_x's own content — useful for understanding what followers are looking for next.

Audience lookalikes
Bon Appetit Magazine @bonappetitmag Bon Appetit Magazine
Tasty @tasty Tasty
BuzzFeed Tasty @buzzfeedtasty BuzzFeed Tasty
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Creators whose audiences share the most behavioral overlap with @official_monsta_x's. If a campaign with @official_monsta_x works, these are the closest neighbors to scale the same message.

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FAQ

How relevant is Monsta X’s audience to my product category?
Check audience demographics and engagement in the full IQFluence report.
Which platforms and content formats does Monsta X perform best on?
See platform breakdown and top formats in the full IQFluence report.
What brand categories has Monsta X successfully promoted before?
See category fit, campaign examples and performance in the full IQFluence report.
What are the best metrics to vet Monsta X for a paid partnership?
Check engagement quality, audience relevance and fraud signals - see full report
How do I evaluate Monsta X’s audience authenticity before a deal?
Check reachability, engagement quality and fraud signals - see full report
How do I benchmark Monsta X against competitors for campaign ROI?
Compare engagement quality, audience fit and past campaign uplift - see the full report
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