Free Instagram Influencer Report on Monsta X

Report generated on September 16, 2026
@official_monsta_x

#MONSTAX Official Instagram

South Korea
Followers
6.5m ▼ 2.95%this month

@official_monsta_x's Instagram followers — the basis for Engagement Rate, Real audience rate, and Audience tab metrics.

Engagement Rate
0.44%

How often @official_monsta_x's audience reacts to a typical Instagram post. See the Influencer tab for a detailed breakdown.

Real audience rate

Estimated share of @official_monsta_x's followers who are real, active people. Full breakdown in the Audience type block.

August 5, 12:00

지금 이 리듬이 좋아 ᖰ ˘▾˘ ᖳ ~♪ #MONSTAX #몬스타엑스

133k 1.4k
September 7, 05:07

[📢] 2026 MONSTA X WORLD TOUR [THE X : NEXUS] - ENCORE 티켓 오픈 안내 ✔Date - 2026.11.21 (SAT) 6PM (KST) - 2026.11.22 (SUN) 4PM (KST) ✔Venue - 인스파이어 아레나 #MONSTAX #몬스타엑스 #MONSTAX_THEX_NEXUS

90k 1k
August 19, 13:15

MONSTA X EP [The Phase] CONCEPT PHOTO OFFSET VER. #SHOWNU #MONSTAX #몬스타엑스 #ThePhase #MAGIC

86k 637
July 16, 12:00

Yeah I’m so good with #종호 @ateez_official_ @imfinalho_ #KIHYUN #기현 #BORDERLINE #SoGood

73k 1.4k
September 7, 11:00

bugging #MONSTAX #SHOWNU #KIHYUN #ThePhase #MAGIC

70k 394

@official_monsta_x's profile analysis

Followers
6.5m
▼ 2.95% this month

The chart shows how @official_monsta_x's Instagram follower count moved across the selected window, making it easy to spot steady growth phases, accelerations, and any plateaus in audience size over time.

Avg Likes
7.4k
▲ 1.2% this month

Posts on @official_monsta_x's feed averaged a certain number of likes over the selected window. The chart shows how that average shifted post by post.

Following
10

The chart shows how @official_monsta_x's following count moved across the selected window, helping identify changes in how actively this Instagram profile follows other accounts over time.

Total posts
3.6k

Total number of posts published by @official_monsta_x on Instagram.

Paid post performance

@official_monsta_x's sponsored vs. organic engagement. Higher means the audience stays engaged with branded content.

Reels plays
257k

Average plays per Reel on @official_monsta_x's Instagram — a useful proxy for short-video visibility.

Avg Comments
305

Average comments per post on @official_monsta_x's feed. Unlike a quick like, a comment requires the viewer to stop and respond.

Avg Shares
1.1k

Average shares per post — how @official_monsta_x's content reaches users beyond direct followers.

Popular #
#monstax #kihyun #몬스타엑스 #thephase #magic #기현 #borderline #sogood #joohoney #minhyuk #shownu #hyungwon
Popular @
@official_monsta_x_partner @official_monsta_x_team @brand_partner @campaign_partner @creator_collab @community_page @media_partner
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TopicSensor®
Lookalikes
Stray Kids @realstraykids Stray Kids
NCT 127 Official Instagram @nct127 NCT 127 Official Instagram
Gordon Ramsay @gordongram Gordon Ramsay
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Influencer brand affinity
Brand affinity
Retail partners
Food & beverage
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Influencer interests
Restaurants, Food & Grocery
Fitness & Yoga
Camera & Photography
Fashion & Style
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@official_monsta_x's audience analysis

Audience type
  • Real People
    66.7%
  • Mass Followers
    18.6%
  • Suspicious Accounts
    11.6%
  • Influencers
    3.1%
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Gender and age
  • Male 58.5%
  • Female 41.5%
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Language
  • English 44.79%
  • Spanish 12.82%
  • Portuguese 8.47%
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Audience brand affinity
Brand affinity
Retail partners
Food & beverage
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Brands @official_monsta_x's followers most actively engage with — what the audience itself opts into, separate from what @official_monsta_x posts about.

Audience interest affinity
Music
Restaurants, Food & Grocery
Camera & Photography
Beauty & Cosmetics
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Categories @official_monsta_x's audience follows beyond @official_monsta_x's own content — useful for understanding what followers are looking for next.

Audience lookalikes
Bon Appetit Magazine @bonappetitmag Bon Appetit Magazine
Tasty @tasty Tasty
BuzzFeed Tasty @buzzfeedtasty BuzzFeed Tasty
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Creators whose audiences share the most behavioral overlap with @official_monsta_x's. If a campaign with @official_monsta_x works, these are the closest neighbors to scale the same message.

Don’t stop now — the right influencers are still out there

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FAQ

How relevant is Monsta X’s audience to my product category?
Check audience demographics and engagement in the full IQFluence report.
Which platforms and content formats does Monsta X perform best on?
See platform breakdown and top formats in the full IQFluence report.
What brand categories has Monsta X successfully promoted before?
See category fit, campaign examples and performance in the full IQFluence report.
What are the best metrics to vet Monsta X for a paid partnership?
Check engagement quality, audience relevance and fraud signals - see full report
How do I evaluate Monsta X’s audience authenticity before a deal?
Check reachability, engagement quality and fraud signals - see full report
How do I benchmark Monsta X against competitors for campaign ROI?
Compare engagement quality, audience fit and past campaign uplift - see the full report