Free Instagram Influencer Report on Critical Role

Critical Role picture

Critical Role

1.3m followers
Report generated on September 18, 2026
@critical_role

The home of #CriticalRole Campaign 4, #ExandriaUnlimited, #AgeOfUmbra, and MORE! Join us for epic adventures on @hellobeacon, Twitch, & YT

United States TV show
Followers
1.3m ▲ 3.61%this month

@critical_role's Instagram followers — the basis for Engagement Rate, Real audience rate, and Audience tab metrics.

Engagement Rate
0.79%

How often @critical_role's audience reacts to a typical Instagram post. See the Influencer tab for a detailed breakdown.

Real audience rate

Estimated share of @critical_role's followers who are real, active people. Full breakdown in the Audience type block.

July 24, 19:31

AN EPIC NIGHT AT EDINBURGH CASTLE 🏰 💕 Our legendary Darktow Live Show was absolutely mind-blowing, and the backdrop of Edinburgh couldn't have been more magical for our evening in Exandria! From the bottom of our hearts, thank you one and all to our incredible crew, the staff at Edinburgh Castle, and Critters like you who traveled far and wide to join us for a night for the ages! ❤️ (Swipe to the end for a surprise... 🏴󠁧󠁢󠁳󠁣󠁴󠁿 ) [ Costumes by @jennernugen, Photography by @photoshyhanna 👑 📷 ]

67k 265
August 24, 22:14

We’re doing the meme 💅 #CriticalRole

52k 212
August 5, 20:32

THAT'S GONNA STING 🍑 🔥 Tyranny (@WhitneySMoore) lines up an absurdly brutal acid attack as Game Master @BrennanLeeMulligan rules on the heinous damage it's about to inflict in #CriticalRole Campaign 4, Episode 8 - "Fanged Revenge", now available on YouTube and @hellobeacon! Campaign 4 returns THIS AUGUST 27th, join us in just a few weeks as our players take their seats at the table, and our saga of Aramán continues #dnd #dungeonsanddragons #improv #tabletopgaming #voiceactor

43k 102
July 21, 19:03

LOOKING SHIP SHAPE 🪎 🏴‍☠️ The Mighty Nein are looking mighty fine in their official Darktow artwork - straight from our swashbuckling Live show in Edinburgh Castle, Scotland! When the Plank King uncovers Kingsley's plot to overthrow Darktow, the would-be usurper must call upon the Mighty Nein as he finds himself hunted by the Revelry... Our entire Edinburgh adventure is now available to watch, exclusively on @hellobeacon at the links in our bio! 🔮✨ [ Artwork by @chamonkee 🎨 ]

42k 110
August 5, 22:01

@critical_role's Ashley Johnson and Travis Willingham had no idea what they were getting into more than a decade ago when they stepped into their dungeon master Matt Mercer's living room. Their campaigns have since turned into hit a tv series, watched by millions.

42k 90

@critical_role's profile analysis

Followers
1.3m
▲ 3.61% this month

The chart shows how @critical_role's Instagram follower count moved across the selected window, making it easy to spot steady growth phases, accelerations, and any plateaus in audience size over time.

Avg Likes
3.3k
▲ 1.41% this month

Posts on @critical_role's feed averaged a certain number of likes over the selected window. The chart shows how that average shifted post by post.

Following
42
▲ 5% this month

The chart shows how @critical_role's following count moved across the selected window, helping identify changes in how actively this Instagram profile follows other accounts over time.

Total posts
2.5k

Total number of posts published by @critical_role on Instagram.

Paid post performance

@critical_role's sponsored vs. organic engagement. Higher means the audience stays engaged with branded content.

Reels plays
234k

Average plays per Reel on @critical_role's Instagram — a useful proxy for short-video visibility.

Avg Comments
43

Average comments per post on @critical_role's feed. Unlike a quick like, a comment requires the viewer to stop and respond.

Avg Shares
422

Average shares per post — how @critical_role's content reaches users beyond direct followers.

Popular #
#criticalrole #ageofumbra #daggerheart #weirdkids #dnd #dungeonsanddragons #actualplay #voiceactor #podcast #sponsored #unend #tabletopgaming
Popular @
@critical_role_partner @critical_role_team @brand_partner @campaign_partner @creator_collab @community_page @media_partner
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TopicSensor®
Lookalikes
Travis Willingham @willingblam Travis Willingham
voiceofobrien @voiceofobrien voiceofobrien
Bon Appetit Magazine @bonappetitmag Bon Appetit Magazine
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Influencer brand affinity
Brand affinity
Retail partners
Food & beverage
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Influencer interests
Toys, Children & Baby
Travel, Tourism & Aviation
Gaming
Beauty & Cosmetics
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@critical_role's audience analysis

Audience type
  • Real People
    65.9%
  • Mass Followers
    20.3%
  • Suspicious Accounts
    10.7%
  • Influencers
    3.1%
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Gender and age
  • Male 66.8%
  • Female 33.2%
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Language
  • English 90.39%
  • Portuguese 2.12%
  • Spanish 2.1%
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Audience brand affinity
Brand affinity
Retail partners
Food & beverage
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Brands @critical_role's followers most actively engage with — what the audience itself opts into, separate from what @critical_role posts about.

Audience interest affinity
Television & Film
Camera & Photography
Gaming
Beauty & Cosmetics
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Categories @critical_role's audience follows beyond @critical_role's own content — useful for understanding what followers are looking for next.

Audience lookalikes
Tasty @tasty Tasty
Food Network @foodnetwork Food Network
Jamie Oliver @jamieoliver Jamie Oliver
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Creators whose audiences share the most behavioral overlap with @critical_role's. If a campaign with @critical_role works, these are the closest neighbors to scale the same message.

Don’t stop now — the right influencers are still out there

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FAQ

What audience does Critical Role reach and how relevant is it to my brand?
See audience breakdown, engagement trends, and fit - unlock full report.
What platforms and content formats does Critical Role excel on?
See platform-by-platform performance and top formats in the full IQFluence report.
How can I assess brand-safety and content alignment for Critical Role?
Use IQFluence to evaluate tone, past partnerships, and audience fit - see full report.
What performance benchmarks should I expect from a Critical Role collaboration?
Compare reach, engagement, and conversion trends - see the full report.
Which audience segments of Critical Role are most likely to convert?
Check segment intent, purchase signals, and reach - unlock full report
How do I estimate campaign ROI with Critical Role as a partner?
Estimate potential ROI qualitatively - see reach, engagement, and conversion trends in the full report.