Free Instagram Influencer Report on Brad Smith

Brad Smith picture

Brad Smith

7.6k followers
Report generated on August 09, 2026
@bradsmi

Vice Chair and President @Microsoft. Co-author and podcast host of Tools and Weapons. Husband. Dad. Proud native of Appleton, Wisconsin.

United States
Followers
7.6k ▲ 30.31%this month

@bradsmi's Instagram followers — the basis for Engagement rate, Real audience rate, and Audience tab metrics.

Engagement Rate
13.38%

How often @bradsmi's audience reacts to a typical Instagram post. See the Influencer tab for a detailed breakdown.

Real audience rate

Estimated share of @bradsmi's followers who are real, active people. Full breakdown in the Audience type block.

May 24, 00:08

A truly fascinating episode with my friend, Vice Chair & President of @Microsoft, Mr. Brad Smith @BradSmi 😁 Watch or listen on @Spotfiy now! 🙌🏽 #WhatNow

25k 225
July 11, 18:40

To coincide with the #A250, Microsoft unveiled an AI experience that lets visitors have a conversation with U.S. President Theodore Roosevelt at the new Theodore Roosevelt Presidential Library. And who better to put our avatar to the test than American historian Doris Kearns Goodwin? The result was a conversation across time. Powered by Microsoft technology and built on Roosevelt’s writings, speeches, letters, and historical records, this experience shows how technology can make archives more accessible, scholarship more dynamic, and history more engaging for a new generation. @microsoft @trlibrary @doriskgoodwin #TRPL #aiforgood

11k 169
February 13, 01:32

Always great to spend time with my friend H.E. Khaldoon Al Mubarak, CEO of @mubadala, and hear his grounded perspective on long‑term investing and the AI transformation underway in the UAE. Up next on #ToolsAndWeapons Listen to the full episode at the link in my bio: aka.ms/toolsandweapons

2.3k 2
March 28, 22:01

Every salmon knows when it’s time to run. From the Eastside to T‑Mobile Park, the Microsoft sponsored Salmon Runners are taking Sound Transit light rail across Lake Washington. Ride in, catch the Mariners game, and see who wins the Salmon Run. @microsoft @mariners @soundtransit @microsoftwashington @tmobilepark

1.8k 58
June 9, 13:59

It was great to sit down with former UK Prime Minister @rishisunakmp to talk about the Mythos Moment, named for Anthropic's latest model, and what it means for cybersecurity and AI policy. We discussed the real security challenges AI presents, and the responsibility policymakers have to help these tools better serve people. Up next on #ToolsAndWeapons. Link in bio for our full conversation. @microsoft, @claudeai

1.1k 34

@bradsmi's profile analysis

Followers
7.6k
▲ 30.31% this month

The chart shows how @bradsmi's Instagram follower count moved across the selected window, making it easy to spot steady growth phases, accelerations, and any plateaus in audience size over time.

Avg Likes
156
▲ 1.57% this month

Posts on @bradsmi's feed averaged a certain number of likes over the selected window. The chart shows how that average shifted post by post.

Following
62

The chart shows how @bradsmi's following count moved across the selected window, helping identify changes in how actively this Instagram profile follows other accounts over time.

Total posts
140

Total number of posts published by @bradsmi on Instagram.

Paid post performance

@bradsmi's sponsored vs. organic engagement. Higher means the audience stays engaged with branded content.

Reels plays
48k

Average plays per Reel on @bradsmi's Instagram — a useful proxy for short-video visibility.

Avg Comments
27

Average comments per post on @bradsmi's feed. Unlike a quick like, a comment requires the viewer to stop and respond.

Avg Shares
128

Average shares per post — how @bradsmi's content reaches users beyond direct followers.

Popular #
#toolsandweapons #ai #a250 #aiforgood #globalstage #microsoft #trpl #america250 #websummit #microsoftlife #intelligenzaartificiale #documentario
Popular @
@bradsmi_partner @bradsmi_team @brand_partner @campaign_partner @creator_collab @community_page @media_partner
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TopicSensor®
No data available.
Lookalikes
Food Network @foodnetwork Food Network
BuzzFeed Tasty @buzzfeedtasty BuzzFeed Tasty
Gordon Ramsay @gordongram Gordon Ramsay
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Influencer brand affinity
Brand affinity
Retail partners
Food & beverage
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Influencer interests
Gaming
Camera & Photography
Travel, Tourism & Aviation
Restaurants, Food & Grocery
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@bradsmi's audience analysis

Audience type
  • Real People
    73%
  • Mass Followers
    14.3%
  • Suspicious Accounts
    8.5%
  • Influencers
    4.2%
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Gender and age
  • Male 62.9%
  • Female 37.1%
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Country
  • Mexico
  • United Kingdom
  • Nigeria
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Language
No data available.
Language
No data available.
Audience brand affinity
Brand affinity
Retail partners
Food & beverage
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Brands @bradsmi's followers most actively engage with — what the audience itself opts into, separate from what @bradsmi posts about.

Audience interest affinity
Fashion & Style
Restaurants, Food & Grocery
Toys, Children & Baby
Travel, Tourism & Aviation
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Categories @bradsmi's audience follows beyond @bradsmi's own content — useful for understanding what followers are looking for next.

Audience lookalikes
BuzzFeed Tasty @buzzfeedtasty BuzzFeed Tasty
Bon Appetit Magazine @bonappetitmag Bon Appetit Magazine
Jamie Oliver @jamieoliver Jamie Oliver
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Creators whose audiences share the most behavioral overlap with @bradsmi's. If a campaign with @bradsmi works, these are the closest neighbors to scale the same message.

Don’t stop now — the right influencers are still out there

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FAQ

Is Brad Smith a good fit for my brand campaign and audience match?
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What content themes drive the best ROI with Brad Smith?
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How should I structure a test campaign with Brad Smith to measure impact?
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