Free Instagram Influencer Report on Mel Robbins

Mel Robbins picture

Mel Robbins

13m followers
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Report generated on October 06, 2026
@melrobbins

Hey 👋 I’m Mel Host @themelrobbinspodcast Author @letthemtheory, #1 sold book of 2025 Co-founder @puregeniusprotein

United States
Followers
13m ▲ 4.4%this month

@melrobbins's Instagram followers — the basis for Engagement Rate, Real audience rate, and Audience tab metrics.

Engagement Rate
0.44%

How often @melrobbins's audience reacts to a typical Instagram post. See the Influencer tab for a detailed breakdown.

Real audience rate

Estimated share of @melrobbins's followers who are real, active people. Full breakdown in the Audience type block.

August 25, 21:40

The world lost an icon today. She was an inspiration and someone I have admired for so many years. Not just because of everything she accomplished, but because of who she was. She showed us that you can be wildly successful and deeply kind. Strong and soft. Ambitious and generous. And completely, unapologetically yourself. Her impact reached far beyond her music. She loved people, she gave back, and she used her success to make a difference in the lives of so many. She was at the very top of my list of people I dreamed of having on the podcast. Today, I hope you’ll take a moment to read her words and celebrate an incredible life. Thank you, Dolly, for the music, the wisdom, the laughter, and the reminder that kindness will always matter. You will be deeply missed. ❤️

332k 1.2k
August 19, 20:00

I can’t believe this was two years ago that we moved our youngest @oakley_robbins into his freshman dorm room. I was so emotional… Now he’s going into his junior year and moving himself in. I wanted to go and help him but he said no… Let Them 🙃 College students, remember that your parents are also entering a new chapter of their lives. Let Them take a million pictures and introduce themselves to everyone. Let Them stay for lunch and fuss over the small details in your room. Let Them love you a little bit harder right now. Be patient with them as you both ease into this way of life. If you’re moving into your dorm this weekend, toss a copy of The Let Them Theory in your bag. And parents, make sure to grab a copy for yourself, too. You’ll all use it more than you think. 💚 @letthemtheory

218k 2.2k
September 17, 12:10

You have the power to fulfill the fullest expression of yourself as a human being. And that is the real purpose of your life. In this episode of @themelrobbinspodcast, @Oprah shares how you can tap into your internal GPS and find the courage to follow it. Comment ‘Oprah’ and I’ll send you a link. Oprah shares what she learned, growing up feeling unloved and “red dirt road poor” in Mississippi to extraordinary success. She discusses painful mistakes, difficult family relationships, and moments when she ignored her own intuition and paid the price. If you only listen to one conversation this year make it this one. 🎧 “Oprah Winfrey: How to Unlock Your Unique Purpose, Authentic Power, and Calling in Life” Listen on Spotify, Apple Podcasts, or YouTube - search “Mel Robbins Podcast Oprah Winfrey”

203k 13k
September 17, 21:00

You are not too much. Stop expecting 10 gallons of love from people who only have a pint to give. @Oprah shares so many incredible truths about life in this episode of @themelrobbinspodcast, make sure you tune in. Comment "Oprah" and I'll DM you a link to the full episode. 🎧 "Oprah Winfrey: How to Find Your Unique Purpose, Authentic Power, and Calling In Life" Listen on Spotify, Apple Podcasts, or YouTube - search "Mel Robbins Podcast Oprah Winfrey" This lesson she learned from Bishop T.D. Jakes is just one of the twenty lessons she teaches in this episode that will change your life.

174k 8.7k
September 27, 20:00

Send this quote to your daughter to remind her to apologize less, take up more space and dream louder than you did at her age. ❤️ My daughters are in their 20s and I hope they stop questioning their intuition every time it tells them something important. I hope they walk away from jobs and relationships sooner, because the longer you stay in something that’s not meant for you, the more you end up hurting yourself. I hope they ask for help, instead of suffering in silence like I so often did. Every lesson I learned through heartbreak, disappointment and self-doubt is a lesson I know that each and everyone of us must learn… But if I could wave a magic wand 🪄 I would wish for my daughters to learn these life lessons in years (not the decades it took me) because learning how to trust and love yourself that’s one of the greatest gifts anyone could receive. ❤️

159k 989

@melrobbins's profile analysis

Followers
13m
▲ 4.4% this month

The chart shows how @melrobbins's Instagram follower count moved across the selected window, making it easy to spot steady growth phases, accelerations, and any plateaus in audience size over time.

Avg Likes
7.6k
▲ 1.3% this month

Posts on @melrobbins's feed averaged a certain number of likes over the selected window. The chart shows how that average shifted post by post.

Following
302
▲ 4.5% this month

The chart shows how @melrobbins's following count moved across the selected window, helping identify changes in how actively this Instagram profile follows other accounts over time.

Total posts
9.6k

Total number of posts published by @melrobbins on Instagram.

Paid post performance

@melrobbins's sponsored vs. organic engagement. Higher means the audience stays engaged with branded content.

Reels plays
1.1m

Average plays per Reel on @melrobbins's Instagram — a useful proxy for short-video visibility.

Avg Comments
2k

Average comments per post on @melrobbins's feed. Unlike a quick like, a comment requires the viewer to stop and respond.

Avg Shares
19k

Average shares per post — how @melrobbins's content reaches users beyond direct followers.

How we built the Mel Robbins report

This report covers Mel Robbins' Instagram account, @melrobbins, using the account records available in IQFluence. The figures in this view apply to this account; use the platform switch to view the other linked accounts separately.

The engagement chart shows 10 posts published between 27 Sep 2026 and 2 Oct 2026. These are the content records available in this report; they are not confirmed as a complete account history. They are not confirmed as the sample behind average likes.

Average likes shows the arithmetic average of likes received by this account's last 30 posts. IQFluence calculates engagement rate as Average likes divided by Followers, multiplied by 100. Both values belong to the same analysis. The percentage does not measure unique engaged followers. Calculation details for average comments, average shares and average Reel plays were not supplied.

The source report is dated 6 Oct 2026; a separate collection timestamp for these metrics was not supplied.

IQFluence estimates audience location using location tags, recent-post language and captions, and information from follower bios. Country percentages are estimates, not verified residence data. These estimates do not establish unique reach, purchase intent or campaign sales.

Read the full methodology

Data availability in this snapshot

Source report date
6 Oct 2026
Profile last checked
4 Oct 2026
Performance data updated
Oct 2026
Audience data updated
Not supplied
Observed history window
27 Sep 2026 – 2 Oct 2026
Posts in this history
10

"Not supplied" describes missing metadata. It does not mean that the account is inactive.

Popular #
#1 #stitch #nationaldogday #acotar #sterlingpoint
Popular @
@melrobbins_partner @melrobbins_team @brand_partner @campaign_partner @creator_collab @community_page @media_partner
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TopicSensor®
Lookalikes
Tom Bilyeu @tombilyeu Tom Bilyeu
Tony Robbins @tonyrobbins Tony Robbins
Jamie Oliver @jamieoliver Jamie Oliver
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Influencer brand affinity
Brand affinity
Retail partners
Food & beverage
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Influencer interests
Gaming
Fitness & Yoga
Travel, Tourism & Aviation
Fashion & Style
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@melrobbins's audience analysis

Audience type
  • Real People
    63.4%
  • Mass Followers
    20.4%
  • Suspicious Accounts
    12.9%
  • Influencers
    3.3%
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Gender and age
  • Male 56.6%
  • Female 43.4%
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Language
  • English 85.64%
  • Spanish 4.17%
  • Portuguese 2.12%
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Audience brand affinity
Brand affinity
Retail partners
Food & beverage
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Brands @melrobbins's followers most actively engage with — what the audience itself opts into, separate from what @melrobbins posts about.

Audience interest affinity
Friends, Family & Relationships —
Fashion & Style —
Fitness & Yoga —
Beauty & Cosmetics —
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Categories @melrobbins's audience follows beyond @melrobbins's own content — useful for understanding what followers are looking for next.

Audience lookalikes
Jamie Oliver @jamieoliver Jamie Oliver
BuzzFeed Tasty @buzzfeedtasty BuzzFeed Tasty
Bon Appetit Magazine @bonappetitmag Bon Appetit Magazine
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Creators whose audiences share the most behavioral overlap with @melrobbins's. If a campaign with @melrobbins works, these are the closest neighbors to scale the same message.

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Questions about Mel Robbins

The chart uses 10 posts published between 27 Sep 2026 and 2 Oct 2026. These records are not confirmed as a complete account history or as the sample behind average likes.

IQFluence calculates engagement rate as Average likes divided by Followers, multiplied by 100. Both values belong to the same analysis. The percentage does not measure unique engaged followers.

Average likes shows the arithmetic average of likes received by this account's last 30 posts. It is an average per post, not the account's total likes.

Followers changed from 12,331,552 in Apr 2026 to 12,874,368 in Oct 2026, a change of +542,816 (+4.40%). This describes the observed period; it does not establish the cause of the change or predict future results.

The source report is dated 6 Oct 2026; a separate collection timestamp for these metrics was not supplied, so the current count on the platform may differ.

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