Willoughby
United Kingdom Digital creator @willjum's Instagram followers — the basis for Engagement rate, Real audience rate, and Audience tab metrics.
How often @willjum's audience reacts to a typical Instagram post. See the Influencer tab for a detailed breakdown.
Estimated share of @willjum's followers who are real, active people. Full breakdown in the Audience type block.
Gonna be waking up in the trenches #rust #raid
110k 
544 
got raided but we go next. #rust #beautifuldestinations
66k 294 
missing wipe for this 'christmas' thing #rust
46k 341 
when you raid the wrong neighbours in rust.. #rust #thementalist #thementalistedit #redjohn
17k 152 
When an average rust farmer plays Vs R6 Pros.. #rainbowsixsiege #r6esports #jynxzi #rust
14k 189 Likes or comments per post on @willjum's profile — switch between the two to see which posts drive conversation vs. passive appreciation. A single tall bar usually marks a piece that significantly outperformed the rest.
Register to access full reportsThe chart shows how @willjum's Instagram follower count moved across the selected window, making it easy to spot steady growth phases, accelerations, and any plateaus in audience size over time.
Posts on @willjum's feed averaged a certain number of likes over the selected window. The chart shows how that average shifted post by post.
The chart shows how @willjum's following count moved across the selected window, helping identify changes in how actively this Instagram profile follows other accounts over time.
Total number of posts published by @willjum on Instagram.
@willjum's sponsored vs. organic engagement. Higher means the audience stays engaged with branded content.
Average plays per Reel on @willjum's Instagram — a useful proxy for short-video visibility.
Average comments per post on @willjum's feed. Unlike a quick like, a comment requires the viewer to stop and respond.
Average shares per post — how @willjum's content reaches users beyond direct followers.
@tasty Tasty @bonappetitmag Bon Appetit Magazine @buzzfeedtasty BuzzFeed Tasty Register to access full reports
Restaurants, Food & Grocery 
Travel, Tourism & Aviation 
Beauty & Cosmetics 
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Brands @willjum's followers most actively engage with — what the audience itself opts into, separate from what @willjum posts about.
Cars & Motorbikes — 
Fitness & Yoga — Travel, Tourism & Aviation — 
Gaming — Register to access full reportsCategories @willjum's audience follows beyond @willjum's own content — useful for understanding what followers are looking for next.
@foodnetwork Food Network @jamieoliver Jamie Oliver @buzzfeedtasty BuzzFeed Tasty Register to access full reportsCreators whose audiences share the most behavioral overlap with @willjum's. If a campaign with @willjum works, these are the closest neighbors to scale the same message.
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India 
Nigeria