Free Instagram Influencer Report on Shawn Mendes

Shawn Mendes picture

Shawn Mendes

69m followers
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Report generated on October 31, 2026
@shawnmendes

🧙🏼‍♂️

United States
Followers
69m ▲ 2.35% this month

@shawnmendes's Instagram followers — the basis for Engagement Rate, Real audience rate, and Audience tab metrics.

Engagement Rate
1.81%

How often @shawnmendes's audience reacts to a typical Instagram post. See the Influencer tab for a detailed breakdown.

Real audience rate

Estimated share of @shawnmendes's followers who are real, active people. Full breakdown in the Audience type block.

March 1, 09:22

good morning Paris

3.2m 18k
November 13, 11:36

i’ve been thinking today about how my relationship over the last couple years with indigenous people has taught me so much about love, truth, community and nature. how wisdom is something very different than knowledge. Protecting and standing for the rights of indigenous people worldwide wide is intertwined with protecting and standing for nature itself. Here are some photos & videos from my first time visiting the Amazon…. i can’t really begin to express how much my life changed during and after that visit. It felt like i was given the gift of seeing the world through a more beautiful and connected lens. I’ve never felt more at home in my own skin than i did those few days sitting under the stars and trees listening to the sounds of the forest. I don’t know much but i do know that for many many generations indigenous people have been communing with and taking care of the earth that we all live on with so much respect and love.. and if we were looking for some guidance on how to protect & restore our home….indigenous people are at the heart of it ❤️🌎🫂🌱

2.8m 18k
January 1, 02:20

Pura Vida!!!! Happy New year!! I’m so looking forward to this year! grateful grateful grateful 🙏🏻 ♥️ @heiner_castillo___m 📷 ♥️

2.7m 13k
January 7, 18:51

you can take the boy outta Canada

2.6m 10k
August 4, 21:17

Feliz aniversário my baby 🪽♥️ You are a light and a mãe in every room you walk into. Not to be tooooo sappy but you’ve truly changed my life and I am so so grateful for you. Eu te amo muito muito muitoo!!! We all do amor… & thank you @casaamarelaprovidencia for what you’re doing!

2.5m 87k

@shawnmendes's profile analysis

Followers
69m
▲2.35% this month

The chart shows how @shawnmendes's Instagram follower count moved across the selected window, making it easy to spot steady growth phases, accelerations, and any plateaus in audience size over time.

Avg Likes
48k
▲0.86% this month

Posts on @shawnmendes's feed averaged a certain number of likes over the selected window. The chart shows how that average shifted post by post.

Following
1.7k
▲0.52% this month

The chart shows how @shawnmendes's following count moved across the selected window, helping identify changes in how actively this Instagram profile follows other accounts over time.

Total posts
2.7k

Total number of posts published by @shawnmendes on Instagram.

Paid post performance

@shawnmendes's sponsored vs. organic engagement. Higher means the audience stays engaged with branded content.

Reels plays
9.1m

Average plays per Reel on @shawnmendes's Instagram — a useful proxy for short-video visibility.

Avg Comments
16k

Average comments per post on @shawnmendes's feed. Unlike a quick like, a comment requires the viewer to stop and respond.

Avg Shares
16k

Average shares per post — how @shawnmendes's content reaches users beyond direct followers.

How we built the Shawn Mendes report

This report covers Shawn Mendes' Instagram account, @shawnmendes, using the account records available in IQFluence. The figures in this view apply to this account; use the platform switch to view the other linked accounts separately.

The engagement chart shows 10 posts published between 9 Jul 2026 and 25 Sep 2026. These are the content records available in this report; they are not confirmed as a complete account history. They are not confirmed as the sample behind average likes.

Average likes shows the arithmetic average of likes received by this account's last 30 posts. IQFluence calculates engagement rate as Average likes divided by Followers, multiplied by 100. Both values belong to the same analysis. The percentage does not measure unique engaged followers. Calculation details for average comments, average shares and average Reel plays were not supplied.

The source report is dated 31 Oct 2026; a separate collection timestamp for these metrics was not supplied.

IQFluence estimates audience location using location tags, recent-post language and captions, and information from follower bios. Country percentages are estimates, not verified residence data. These estimates do not establish unique reach, purchase intent or campaign sales.

Read the full methodology

Data availability in this snapshot

Source report date
31 Oct 2026
Profile last checked
22 Oct 2026
Performance data updated
Oct 2026
Audience data updated
Not supplied
Observed history window
9 Jul 2026 – 25 Sep 2026
Posts in this history
10

"Not supplied" describes missing metadata. It does not mean that the account is inactive.

Popular #
#shawnmendes #gucciprimavera #guccicore
Popular @
@shawnmendes_partner @shawnmendes_team @brand_partner @campaign_partner @creator_collab @community_page @media_partner
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TopicSensor®
Lookalikes
Charlie Puth @charlieputh Charlie Puth
Ed Sheeran @teddysphotos Ed Sheeran
Jamie Oliver @jamieoliver Jamie Oliver
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Influencer brand affinity
Brand affinity
Retail partners
Food & beverage
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Influencer interests
Gaming
Toys, Children & Baby
Restaurants, Food & Grocery
Camera & Photography
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@shawnmendes's audience analysis

Audience type
  • Real People
    67.7%
  • Mass Followers
    21.4%
  • Suspicious Accounts
    8.9%
  • Influencers
    2%
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Gender and age
  • Male 61.8%
  • Female 38.2%
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Language
  • English 50.06%
  • Spanish 14.46%
  • Portuguese 11.92%
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Audience brand affinity
Brand affinity
Retail partners
Food & beverage
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Brands @shawnmendes's followers most actively engage with — what the audience itself opts into, separate from what @shawnmendes posts about.

Audience interest affinity
Friends, Family & Relationships —
Gaming —
Beauty & Cosmetics —
Camera & Photography —
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Categories @shawnmendes's audience follows beyond @shawnmendes's own content — useful for understanding what followers are looking for next.

Audience lookalikes
Gordon Ramsay @gordongram Gordon Ramsay
Tasty @tasty Tasty
BuzzFeed Tasty @buzzfeedtasty BuzzFeed Tasty
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Creators whose audiences share the most behavioral overlap with @shawnmendes's. If a campaign with @shawnmendes works, these are the closest neighbors to scale the same message.

Don’t stop now — the right influencers are still out there

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Questions about Shawn Mendes

The chart uses 10 posts published between 9 Jul 2026 and 25 Sep 2026. These records are not confirmed as a complete account history or as the sample behind average likes.

IQFluence calculates engagement rate as Average likes divided by Followers, multiplied by 100. Both values belong to the same analysis. The percentage does not measure unique engaged followers.

Average likes shows the arithmetic average of likes received by this account's last 30 posts. It is an average per post, not the account's total likes.

Followers changed from 70,204,302 in Apr 2026 to 68,553,397 in Oct 2026, a change of -1,650,905 (-2.35%). This describes the observed period; it does not establish the cause of the change or predict future results.

The source report is dated 31 Oct 2026; a separate collection timestamp for these metrics was not supplied, so the current count on the platform may differ.

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