Free Instagram Influencer Report on Helen Owen

Helen Owen Kalter picture

Helen Owen Kalter

1.4m followers
Report generated on September 25, 2026
@helenowen

Everything you see here was created with @phlowapp Designer, Founder of @phlowapp, Creator, UCLA Alumni booking@helen-owen.com

United States
Followers
1.4m ā–¼ 2.65%this month

@helenowen's Instagram followers — the basis for Engagement Rate, Real audience rate, and Audience tab metrics.

Engagement Rate
2.39%

How often @helenowen's audience reacts to a typical Instagram post. See the Influencer tab for a detailed breakdown.

Real audience rate

Estimated share of @helenowen's followers who are real, active people. Full breakdown in the Audience type block.

July 2, 21:26

When your wedding planners understand the assignment: make it a fairytale šŸ„¹šŸ˜­šŸ˜ This reception reveal before our guests arrived was one of my favorite moments - and also a chance to practice our first dance in my dress. I’m soo glad we made time for this before the night began. Also, this was the exact song our musicians played to serenade guests through these fountains to dinner — MAGIC. @whiteedenweddings @elanartists videos by @laurentrostaing

291k 663
August 12, 21:06

Maybe it’s because my love language is acts of service, but I could cry rewatching all of these videos of @zackkalter delivering my meals during early postpartum. This was such a delicate time, packed with both joy and doubts, not to mention the longest I’d ever stayed in bed before. Of all the unknowns of postpartum, what we were eating was not one of them. Instead of setting an unrealistic expectation that we would somehow cook every meal, I wanted to avoid what I thought would be the inevitable fall back: ordering takeout. I wanted to find nourishing, healing foods that would support my recovery and my milk supply but - and here was the kicker - that Zack would enjoy too. My doula recommended @wearechiyo to me, and their postpartum meal program was one of the best things we set up to prepare for this season. šŸ„˜ā¤ļø

253k 1.5k
June 25, 16:23

And to think we almost eloped… that would have been way less fun. šŸ˜…šŸ¾šŸ’šŸ‡«šŸ‡·šŸŖ» Here’s a little teaser of the delightful chaos of our wedding weekend in Provence France, the essence of which is captured so well by the talented @plustwofilms Planning & design @whiteedenweddings Photography @imryanray Videography @plustwofilms Floral design @missrose_by_perrine Venue @airelleschateaudestoublon @chateau.estoublon Entertainment @elanartists @thomasdusseune Hairstylist @trinejuel Make up @makeupby.sonia Bartending @catherine_and_co_officiel Catering @Helentraiteur AV & production @aucop_event Content creator @followthebride_ Custom bridal gown @galialahav Second dress @maellebride Rings @ringconcierge Bridal dresser @goldleafbrides Stationery @minted Rentals @options_aixenprovence @options_nice @maisonmargauxltd

164k 434
July 5, 15:00

You know you worked with the best vendors when they all took extra content for you šŸ„¹šŸ˜­šŸ’• videos by @makeupby.sonia

92k 137
November 25, 02:38

Things are about to change around here… 🤫 Hard launching May 2026!

75k 1.3k

@helenowen's profile analysis

Followers
1.4m
ā–¼ 2.65% this month

The chart shows how @helenowen's Instagram follower count moved across the selected window, making it easy to spot steady growth phases, accelerations, and any plateaus in audience size over time.

Avg Likes
2k
ā–² 1.08% this month

Posts on @helenowen's feed averaged a certain number of likes over the selected window. The chart shows how that average shifted post by post.

Following
1.3k
ā–² 0.56% this month

The chart shows how @helenowen's following count moved across the selected window, helping identify changes in how actively this Instagram profile follows other accounts over time.

Total posts
2.3k

Total number of posts published by @helenowen on Instagram.

Paid post performance

@helenowen's sponsored vs. organic engagement. Higher means the audience stays engaged with branded content.

Reels plays
481k

Average plays per Reel on @helenowen's Instagram — a useful proxy for short-video visibility.

Avg Comments
191

Average comments per post on @helenowen's feed. Unlike a quick like, a comment requires the viewer to stop and respond.

Avg Shares
1.2k

Average shares per post — how @helenowen's content reaches users beyond direct followers.

Popular #
#ad #vuoripartner #vspartner #similac #ashleyluxe #organicformula #similacpartner #babyformula #1hotelspartner #everystripetellsastory #ctilburypartner #ashleypartner
Popular @
@helenowen_partner @helenowen_team @brand_partner @campaign_partner @creator_collab @community_page @media_partner
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TopicSensorĀ®
Lookalikes
Alyssa Lynch @alyssalynch Alyssa Lynch
Gabrielle Epstein @gabbyepstein Gabrielle Epstein
Bon Appetit Magazine @bonappetitmag Bon Appetit Magazine
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Influencer brand affinity
Brand affinity
Retail partners
Food & beverage
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Influencer interests
Fitness & Yoga
Fashion & Style
Restaurants, Food & Grocery
Camera & Photography
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@helenowen's audience analysis

Audience type
  • Real People
    66.1%
  • Mass Followers
    18.5%
  • Suspicious Accounts
    12.2%
  • Influencers
    3.2%
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Gender and age
  • Male 62.9%
  • Female 37.1%
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Language
  • English 60.28%
  • Spanish 11.08%
  • French 4.9%
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Audience brand affinity
Brand affinity
Retail partners
Food & beverage
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Brands @helenowen's followers most actively engage with — what the audience itself opts into, separate from what @helenowen posts about.

Audience interest affinity
Clothes, Shoes, Handbags & Accessories —
Beauty & Cosmetics —
Fitness & Yoga —
Restaurants, Food & Grocery —
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Categories @helenowen's audience follows beyond @helenowen's own content — useful for understanding what followers are looking for next.

Audience lookalikes
BuzzFeed Tasty @buzzfeedtasty BuzzFeed Tasty
Gordon Ramsay @gordongram Gordon Ramsay
Bon Appetit Magazine @bonappetitmag Bon Appetit Magazine
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Creators whose audiences share the most behavioral overlap with @helenowen's. If a campaign with @helenowen works, these are the closest neighbors to scale the same message.

Don’t stop now — the right influencers are still out there

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FAQ

Is Helen Owen a good fit for my brand's audience and goals?
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What types of content by Helen Owen drive the most engagement?
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How reliable is Helen Owen's audience for conversion-focused campaigns?
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Use our benchmark tools to compare reach, engagement and content fit - see full report
How transparent is Helen Owen about sponsored content and disclosures?
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