Watch my latest video!! 👇
United States @mrbeast's Instagram followers — the basis for Engagement rate, Real audience rate, and Audience tab metrics.
How often @mrbeast's audience reacts to a typical Instagram post. See the Influencer tab for a detailed breakdown.
Estimated share of @mrbeast's followers who are real, active people. Full breakdown in the Audience type block.
Mr Lean pt 2 ft @kaicenat
20m 
103k 
I found MrsBeast ❤️❤️❤️ and it was the best day of my life ❤️❤️❤️
9.3m 127k 
I swear he kinda looks like @chrishemsworth
7.8m 27k 
I like Football
6.3m 20k 
Had to update the play button wall ❤️
6m 121k Likes or comments per post on @mrbeast's profile — switch between the two to see which posts drive conversation vs. passive appreciation. A single tall bar usually marks a piece that significantly outperformed the rest.
Register to access full reportsThe chart shows how @mrbeast's Instagram follower count moved across the selected window, making it easy to spot steady growth phases, accelerations, and any plateaus in audience size over time.
Posts on @mrbeast's feed averaged a certain number of likes over the selected window. The chart shows how that average shifted post by post.
The chart shows how @mrbeast's following count moved across the selected window, helping identify changes in how actively this Instagram profile follows other accounts over time.
Total number of posts published by @mrbeast on Instagram.
@mrbeast's sponsored vs. organic engagement. Higher means the audience stays engaged with branded content.
Average plays per Reel on @mrbeast's Instagram — a useful proxy for short-video visibility.
Average comments per post on @mrbeast's feed. Unlike a quick like, a comment requires the viewer to stop and respond.
Average shares per post — how @mrbeast's content reaches users beyond direct followers.
@mrbeaststore MrBeast Store 
@chandlerhallow Chandler Hallow 
@buzzfeedtasty BuzzFeed Tasty Register to access full reports
Toys, Children & Baby 
Travel, Tourism & Aviation 
Camera & Photography 
Restaurants, Food & Grocery Register to access full reports
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Brands @mrbeast's followers most actively engage with — what the audience itself opts into, separate from what @mrbeast posts about.
Television & Film — Restaurants, Food & Grocery — Toys, Children & Baby — Camera & Photography — Register to access full reportsCategories @mrbeast's audience follows beyond @mrbeast's own content — useful for understanding what followers are looking for next.
@foodnetwork Food Network @jamieoliver Jamie Oliver @gordongram Gordon Ramsay Register to access full reportsCreators whose audiences share the most behavioral overlap with @mrbeast's. If a campaign with @mrbeast works, these are the closest neighbors to scale the same message.
Browse published IQFluence free reports and open any creator profile page directly.
Nigeria 
Mexico