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Free Instagram Influencer Report on Night Media Owner

Reed Duchscher picture

Reed Duchscher

86k followers
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Report generated on July 02, 2026
@reedjd

Founder & CEO @NightMedia. North Dakotan 🤠✝️

United States Entrepreneur
Followers
86k ▼ 2.9%this month

@reedjd's Instagram followers — the basis for Engagement rate, Real audience rate, and Audience tab metrics.

Engagement Rate
0.58%

How often @reedjd's audience reacts to a typical Instagram post. See the Influencer tab for a detailed breakdown.

Real audience rate
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Estimated share of @reedjd's followers who are real, active people. Full breakdown in the Audience type block.

September 4, 22:41

All these people showed up for the MrBeast Burger restaurant launch 🍔 🍟 🔥

257k 863 0
March 16, 21:48

FaceTiming @mrbeast

203k 143 0
May 26, 17:58

Can’t wait for everyone to see the next @mrbeast video. Ask me how the chocolate river tastes 😋

131k 181 0
February 13, 02:07

Did you miss @mrbeast in the Super Bowl commercial?

52k 116 0
June 4, 20:52

Had to check out @mrbeast’s chocolate factory before he gave it away 🍫😋

38k 56 0

@reedjd's profile analysis

Engagement Rate
0.58%

Likes or comments per post on @reedjd's profile — switch between the two to see which posts drive conversation vs. passive appreciation. A single tall bar usually marks a piece that significantly outperformed the rest.

  • < 0.6%
    982 accounts
    similar account picturecurrent account picture
  • 0.6% - 1.2%
    139 accounts
  • 1.2% - 1.8%
    236 accounts
  • 1.8% - 2.4%
    363 accounts
  • 2.4% - 3%
    449 accounts
  • 3% - 3.6%
    496 accounts
  • 3.6% - 4.2%
    706 accounts
  • 4.2% - 4.8%
    773 accounts
  • 4.8% - 5.4%
    899 accounts
  • 5.4% - 6%
    905 accounts
  • 6% - 6.6%
    964 accounts
    similar account picture
    Median
  • 6.6% - 7.2%
    986 accounts
  • 7.2% - 7.8%
    905 accounts
  • 7.8% - 8.4%
    737 accounts
  • 8.4% - 9%
    706 accounts
  • 9% - 9.6%
    532 accounts
  • 9.6% - 10.2%
    443 accounts
  • 10.2% - 10.8%
    282 accounts
  • 10.8% - 11.4%
    236 accounts
  • 11.4% - 12%
    220 accounts
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Followers
86k
▼ 2.9% this month

The chart shows how @reedjd's Instagram follower count moved across the selected window, making it easy to spot steady growth phases, accelerations, and any plateaus in audience size over time.

Avg Likes
947
▲ 0.96% this month
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Posts on @reedjd's feed averaged a certain number of likes over the selected window. The chart shows how that average shifted post by post.

Following
1.2k
▲ 8.61% this month

The chart shows how @reedjd's following count moved across the selected window, helping identify changes in how actively this Instagram profile follows other accounts over time.

Total posts
33

Total number of posts published by @reedjd on Instagram.

Paid post performance
—
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@reedjd's sponsored vs. organic engagement. Higher means the audience stays engaged with branded content.

Reels plays
472k

Average plays per Reel on @reedjd's Instagram — a useful proxy for short-video visibility.

Avg Comments
41

Average comments per post on @reedjd's feed. Unlike a quick like, a comment requires the viewer to stop and respond.

Avg Shares
18

Average shares per post — how @reedjd's content reaches users beyond direct followers.

Popular #
#youtube #nightmedia #socialmedia #instagram #insta #youtubedad #instapost #dfw #dallas #2019 #fortnite #instalike

Top hashtags in @reedjd's captions — they surface recurring themes and active brand or community partnerships.

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Popular @
@reedjd_partner @reedjd_team @brand_partner @campaign_partner @creator_collab @community_page @media_partner
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Accounts @reedjd tags most often — usually ongoing collaborations, recurring guests or brands.

TopicSensor®

TopicSensor® shows what @reedjd actually posts about — not just the declared bio categories.

Lookalikes
𝑀𝒾𝒸𝒶𝒽 𝒮𝑒𝓌𝑒𝓁𝓁 @micahmsewell 𝑀𝒾𝒸𝒶𝒽 𝒮𝑒𝓌𝑒𝓁𝓁
CuptoCup | The Comedy Podcast @cuptocupshow CuptoCup | The Comedy Podcast
Bon Appetit Magazine @bonappetitmag Bon Appetit Magazine
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Creators similar to @reedjd in content and audience — use to expand your shortlist before locking the roster.

Influencer brand affinity
Brand affinity
Retail partners
Food & beverage
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Brands @reedjd interacts with most. These affinities point to past or ongoing partnerships and product categories @reedjd already references in their content.

Influencer interests
Fitness & Yoga
Restaurants, Food & Grocery
Travel, Tourism & Aviation
Fashion & Style
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The categories @reedjd's content clusters around and where @reedjd publishes most consistently.

Check out another influencer

@reedjd's audience analysis

Audience type
  • Real People
    65.7%
  • Mass Followers
    14.6%
  • Suspicious Accounts
    14.5%
  • Influencers
    5.2%
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Breakdown of @reedjd's audience into real active users, mass followers, suspicious accounts, and fellow influencers. The real-people share is what most teams use as the practical reach estimate.

Gender and age
  • Male 68.6%
  • Female 31.4%
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Gender split of @reedjd's audience and the dominant age bracket, with the rest distributed across the buckets shown in the chart.

Language
  • English 93.78%
  • Portuguese 1.58%
  • Spanish 0.75%
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Top languages spoken by @reedjd's audience, ranked by share.

Audience brand affinity
Brand affinity
Retail partners
Food & beverage
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Brands @reedjd's followers most actively engage with — what the audience itself opts into, separate from what @reedjd posts about.

Audience interest affinity
Television & Film —
Camera & Photography —
Fitness & Yoga —
Beauty & Cosmetics —
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Categories @reedjd's audience follows beyond @reedjd's own content — useful for understanding what followers are looking for next.

Audience lookalikes
BuzzFeed Tasty @buzzfeedtasty BuzzFeed Tasty
Food Network @foodnetwork Food Network
Gordon Ramsay @gordongram Gordon Ramsay
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Creators whose audiences share the most behavioral overlap with @reedjd's. If a campaign with @reedjd works, these are the closest neighbors to scale the same message.

Don’t stop now — the right influencers are still out there

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FAQ

What audience does Night Media Owner reach and how engaged are they?
See full audience breakdown and engagement metrics in the IQFluence report.
Which audience segments and content themes does Night Media Owner attract?
See detailed audience breakdown, engagement and content themes - unlock full report.
How well does Night Media Owner align with my brand's target audience?
Compare audience demographics, language, and content fit - see full report
How reliable is Night Media Owner's audience - any signs of fake followers?
See engagement quality, fraud checks, and reachability - view full report
What KPIs should I track when evaluating Night Media Owner for campaigns?
Track engagement, reach, audience fit, fraud signals - see full report
What content themes and formats perform best for Night Media Owner?
See top-performing themes, formats, and timing - unlock full report
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